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This study aims to examine the responses of Gen Z regarding the influence of Emotional Branding and BrandImage on Customer Loyalty of Teh Gelas products among Gen Z in Bandung, both partially and simultaneously. The intense competition in the packaged tea drink market, along with the consistent decline in Teh Gelas brand index, the changing lifestyle, and consumption patterns of Gen Z, highlight significant challenges for Teh Gelas in maintaining customer loyalty. Additionally, negative consumer reviews on social media further weaken the BrandImage of Teh Gelas. The research method used is quantitative with a descriptive and verificative approach, and data collection was carried out through the distribution of questionnaires to 100 respondents. The analytical instruments include validity testing, reliability testing, classical assumption testing, normality testing, multicollinearity testing, heteroscedasticity testing, multiple linear regression analysis, t-test (partial), f-test (simultaneous), correlation coefficient testing, and coefficient of determination analysis, with the help of SPSS Version 30 software. The research results show that the significance level of f is 0.01, which is smaller than 0.05. Therefore, H_03 is rejected, which means that Emotional Branding and BrandImage have a simultaneous effect on Customer Loyalty of Teh Gelas products among Gen Z in Bandung.

Muslim-friendly tourism (halal tourism) has become a global trend in line with the increasing number of Muslim tourists, both domestic and international. Ir. H. Djuanda Grand Forest Park (Tahura Djuanda), located in Bandung, is a popular natural and educational tourism destination frequently visited by Muslim travelers, yet it has not obtained official certification as a halal tourism destination. This condition raises a question of how far the available Muslim-friendly services can influence Muslim tourists’ perceptions. This study aims to analyze the effect of Muslim-friendly tourism services on the perceptions of Muslim tourists visiting Tahura Djuanda. The research employed a quantitative descriptive and inferential method with a population of 258,975 domestic tourists who visited during January–June 2025. The sample size was determined using Slovin’s formula, resulting in 100 respondents, with 59 valid responses collected through an online questionnaire using a 5-point Likert scale. Data were analyzed using SPSS version 27, including validity, reliability, and normality tests, as well as Spearman’s Rho correlation test. The findings reveal a significant relationship between Muslim-friendly tourism services (accommodation, halal restaurants, worship facilities, halal-supporting amenities, and tour guides’ understanding) and Muslim tourists’ perceptions, which cover aspects of self, perception targets, and environmental situations. Therefore, the better the Muslim-friendly services provided, the more positive the tourists’ perceptions of Tahura Djuanda. These findings highlight the importance of implementing Muslim-friendly tourism as a strategy to improve visitor satisfaction and strengthen the competitiveness of tourism destinations.

This study aims to analyze the effect of job satisfaction and organizational commitment on employee productivity at the Semarak Dana Mojokerto Savings and Loan Cooperative.  The problem of low discipline and performance of marketing staff is an important background, given the limited empirical studies on human resource factors in micro cooperatives in Indonesia.  This study uses a quantitative approach with a total sampling technique on 35 respondents.  The instrument, in the form of a questionnaire, consisted of 28 statement items measured on a 1–5 Likert scale, with validity and reliability tests showing good results (Cronbach's Alpha > 0.70). Multiple linear regression analysis was used with the help of SPSS 26. The results of the study show that job satisfaction has a significant positive effect on productivity (β = 0.723, p < 0.05), as does organizational commitment (β = 0.555, p < 0.05). Simultaneously, these two variables contribute to an increase in employee productivity with a coefficient of determination of 77.8%.  These findings support the theories of Locke (1976) and Meyer & Allen (1991) and are in line with previous studies, although the context of micro cooperatives provides unique characteristics. The practical implications of this study encourage cooperatives to strengthen their reward systems, provide training, and improve work SOPs, particularly in marketing services. The limitations of this study lie in the small sample size and cross-sectional design. Future research is recommended to use a larger sample, a longitudinal approach, and include moderator variables such as work motivation or organizational culture.

This study aims to determine and analyze whether leadership, work environment and organizational culture have a joint influence on employee performance at Perum Damri Bandar Lampung City. The type of data in this study uses quantitative research using primary and secondary data. The sample used is Non-Probability Sampling with saturated sampling type. With a sample of 60 employees who work as office staff at Perum Damri Bandar Lampung City. The analysis technique used is through validity, reliability, classical assumptions and hypothesis tests. From the results of the research that has been done shows that Leadership has an influence and is significant on Employee Performance with an influence contribution of 26.1%. Work Environment has an influence and is significant on Employee Performance with an influence contribution of 25.7%. Organizational Culture has an influence and is significant on Employee Performance with an influence contribution of 37.3%. Leadership, Work Environment and Organizational Culture have a simultaneous and significant influence on Employee Performance at Perum Damri Bandar Lampung. Leadership, Work Environment and Organizational Culture have an influence and are significant on Employee Performance at Perum Damri Bandar Lampung by 89.1%. The remaining 10.9% is influenced by other factors not examined in this study.

This research was conducted with the primary objective of examining and determining the effect of occupational safety, occupational health, and the Occupational Health and Safety Management System (OHSMS) on employee performance at UD. Berkah Mandiri, located in Kediri Regency. The background of this study is based on the importance of implementing OHS in the workplace as an effort to minimize the risk of accidents, improve employee well-being, and support overall company productivity. In today’s increasingly competitive industrial world, attention to occupational safety and health is a key factor that not only protects workers but also enhances organizational efficiency and effectiveness. The research method employed was a quantitative approach with an associative research design. The population consisted of 56 employees, all of whom were taken as respondents through a saturated sampling technique. Data were collected using a questionnaire instrument constructed based on indicators of occupational safety, occupational health, OHSMS, and employee performance. The data were then analyzed using SPSS version 25.0 through validity and reliability tests, multiple regression analysis, and hypothesis testing both partially and simultaneously. The results of the analysis revealed that occupational safety has a significant effect on employee performance, indicating that the better the implementation of safety standards, the higher the performance achieved. Similarly, occupational health was found to have a positive and significant effect on employee performance, suggesting that healthy working conditions contribute to higher motivation and work effectiveness. Furthermore, the OHSMS also significantly influenced employee performance, reflecting that proper policies, procedures, and supervision in OHS management create a safe and productive work environment. Collectively, the three variables—occupational safety, occupational health, and OHSMS—were proven to have a significant simultaneous effect on employee performance at UD. Berkah Mandiri. Thus, this study emphasizes that occupational safety, occupational health, and OHSMS are crucial factors that must receive serious attention in order to improve employee performance and support sustainable business continuity.

This study is motivated by the importance of organizational commitment in supporting the success of educational institutions, particularly at MTs Unggulan Darul Hikam Mojokerto. Organizational commitment is essential for achieving the long-term goals of an institution, and it is influenced by various factors, including teamwork and employee loyalty. Work motivation plays a critical role as a mediating variable that connects these factors. The purpose of this research is to analyze the influence of teamwork and employee loyalty on organizational commitment, with motivation as an intervening variable. To achieve this, a quantitative approach was employed with a census method, involving 52 employees as respondents. Data were collected using questionnaires, which were tested for validity and reliability. The analysis utilized multiple linear regression, path analysis, and the Sobel test to determine the relationships between the variables. The results revealed that both teamwork and employee loyalty significantly impact organizational commitment, both directly and indirectly through motivation. This suggests that enhancing teamwork and employee loyalty can lead to higher motivation, which, in turn, strengthens organizational commitment. The study's practical implications highlight the need for educational institutions to focus on improving human resource management strategies by fostering better teamwork, increasing employee loyalty, and motivating staff. These measures are vital for building a workforce that is deeply committed to the institution’s mission and vision, thus ensuring its success in the competitive educational landscape. This study contributes valuable insights for administrators aiming to optimize employee engagement and performance within educational settings.

Mail management in higher education institutions, particularly at the Nurul Fikri Integrated Technology College (STT), is still carried out manually or conventionally. This process involves physically recording and distributing letters, which in practice often creates various obstacles. Some common obstacles include the long time required to manage letters, the risk of document loss or damage, and the high possibility of errors in letter numbering. Furthermore, the document validation process is also less effective due to the lack of a system that supports electronic signatures or digital verification of document authenticity. Based on these conditions, this study aims to design and develop a digital system that can help manage letters more efficiently and securely. This system is designed not only to speed up the administrative flow of correspondence but also to simplify the document validation process through the application of digital technology. Thus, this system is expected to reduce administrative errors, increase work efficiency, and ensure the security and validity of official documents. The method used in this study is Design Thinking, which consists of five main stages: empathize, define, ideate, prototype, and test. This approach enabled researchers to deeply understand user needs, explore various alternative solutions, and create an intuitive and user-friendly interface design for all parties involved in the administrative process. The research results showed that the designed system can accelerate the administration process for official letters and documents. The embedded superior features include digital validation and electronic signatures integrated with QR Code technology, thus providing a higher level of transparency and security in document management within the university environment.

This study proposes the integration of a Hybrid Recommendation method (combining Content-Based and Collaborative Filtering) with Random Forest Regression (RFR) to improve the accuracy of stay duration prediction in web-based boarding house booking systems. The main issue in online boarding booking systems is the inaccuracy of predicting user stay duration, affecting room allocation efficiency and customer satisfaction. The dataset was sourced from the hotel sector due to its attribute similarities and data validity. The research process includes data preprocessing (missing value imputation, normalization, and one-hot encoding), temporal and contextual feature engineering, hybrid recommendation system construction with CBF and CF score weighting, and RFR model training optimized through Grid Search and 10-fold cross-validation. Evaluation was conducted using MAE, RMSE, R² metrics, as well as recommendation metrics such as Precision@5, Recall@5, and Mean Reciprocal Rank (MRR). Results show that this integrated model achieved an R² of 0.7239 and an MAE of 1.0537 days, as well as a Precision@5 of 0.9636. This integration proves effective in improving prediction accuracy and recommendation relevance and contributes to the development of AI-based intelligent systems in the accommodation domain.

This study aims to explain and examine the influence of Word of Mouth, location, and price on purchase decisions of consumers at Toko Kopi Epidemi Jombang. A quantitative method with a causal research approach was applied. Data were collected through questionnaires distributed to 80 respondents. The analysis techniques included validity test, reliability test, normality test, linearity test, multicollinearity test, heteroscedasticity test, multiple linear regression, t-test (partial), F-test (simultaneous), and the coefficient of determination (R²), using SPSS version 26. The results showed that partially, tabel had a significant effect on purchase decisions with a significance value of 0.000 < 0.05 and a t-value of 4.483 > t-table 1.995. The location variable did not have a significant effect on purchase decisions, with a significance value of 0.640 > 0.05 and a t-value of 0.470 < t-table 1.995. Meanwhile, price had a significant effect on purchase decisions with a significance value of 0.000 < 0.05 and a t-value of 2.181 > t-table 1.995. Simultaneously, Word Of Mouth, location, and price had a significant effect on purchase decisions with a significance value of 0.000 < 0.05 and an F-value of 27.623 > F-table 2.70. The coefficient of determination (R²) indicated that the three variables collectively explained 52.2% of the variance in purchase decisions, while the remaining 47.8% was influenced by other factors not examined in this study.

This study aims to determine the effect of peer pressure on smoking behavior among adolescents at SMP Negeri 16 Kupang. The background of this study is based on the phenomenon of increasing smoking behavior among adolescents, which is greatly influenced by the dynamics of social relationships, especially peer groups. Adolescents are at a developmental stage where social acceptance and the need to be part of a group are very important, so they are vulnerable to the influence of the social environment, including peer pressure to try smoking behavior. This study uses a quantitative approach with the product moment correlation analysis method. The study sample consisted of 223 adolescent respondents aged 11–17 years who were selected proportionally from various classes at SMP Negeri 16 Kupang. The research instrument was a questionnaire that had been tested for validity and reliability. The results showed a significant relationship between peer pressure and smoking behavior, with a significance value of p = 0.000 (p < 0.05), which means the hypothesis is accepted. The correlation value (R) of 0.317 indicates a positive relationship between the two variables, although in the moderate category. The coefficient of determination (R Square) of 0.100 indicates that peer pressure influences smoking behavior by 10%, while the remaining 90% is influenced by other factors such as family environment, media influence, self-esteem, and adolescent psychological conditions. The correlation between peer pressure and smoking behavior was mostly moderate. Interestingly, the results also showed that female adolescents in this study were more likely to exhibit high smoking behavior than male adolescents, indicating a shift in social behavior patterns in female adolescents. These findings have important implications for educators, parents, and policymakers in designing more effective smoking prevention programs that take into account social pressure factors and gender differences.

This study explores the implementation of human resource development management as a strategic effort to enhance task performance in educational institutions. The research was conducted at MAN 2 Kediri City and MAU MBI Amanatul Ummah Pacet Mojokerto, where notable improvements in information and technology mastery were observed. These improvements stemmed from various capacity-building activities, including computer proficiency training, computer-based learning workshops, excellent service training, teacher participation in science olympiad competitions, and other quality enhancement programs. Employing a qualitative approach, data were collected through participant observation, in-depth interviews, and documentation. Data analysis was conducted using individual site analysis and cross-site comparison, while data validity was ensured through credibility, transferability, dependability, and confirmability criteria. The findings reveal that to strengthen competitive advantage in madrasahs, school leaders undertake comprehensive human resource management practices. These include needs analysis through vacant position mapping and recruitment planning, teaching hour allocation, job analysis, and structured recruitment processes involving written tests, microteaching, and interviews. Furthermore, human resource development is carried out through adherence to Standard Operating Procedures (SOP) and continuous professional training for educators. The study concludes that strategic human resource development contributes significantly to institutional competitiveness and educational quality. It recommends sustained investment in teacher capacity building and structured HR planning to support long-term performance improvement.

This study aims to investigate the relationship between Parenting Self-Efficacy and Work-Family Conflict among nurses in Bukittinggi City. Parenting Self-Efficacy refers to the belief of parents in their ability to successfully carry out caregiving roles, while Work-Family Conflict is defined as a condition of role conflict that arises when the demands of work and family interfere with one another, thereby disrupting role balance. Nurses are one of the professions highly vulnerable to experiencing work-family conflict due to the demands of shift work, workload, and responsibilities at home, particularly for those who are married and have children. This research employed a quantitative approach with a correlational design to examine the direction and strength of the relationship between the two variables. The participants consisted of 85 nurses working in Bukittinggi City, selected using purposive sampling with specific criteria, namely being married, having children, and having a minimum of three years of work experience. Data were collected using standardized instruments in the form of the Parenting Self-Efficacy Scale and the Work-Family Conflict Scale, both of which had previously undergone adaptation and validity testing. The data were analyzed using Pearson correlation analysis to determine the relationship between the two variables. The results showed a significant negative relationship between Parenting Self-Efficacy and Work-Family Conflict (r = -0.400, p < 0.01). This finding indicates that nurses with higher levels of Parenting Self-Efficacy tend to experience lower levels of Work-Family Conflict, and conversely, those with lower self-efficacy in parenting are more likely to encounter greater conflicts between work and family roles. These findings highlight the importance of strengthening Parenting Self-Efficacy as a strategy to help nurses manage dual-role demands more effectively.

Agreements are an important instrument in everyday life, both in the social and economic spheres. In practice, agreements are not always made in written form, but are often made orally. This phenomenon raises legal questions about whether oral agreements have valid legal force and can be used as a basis for dispute resolution. This study aims to analyze the legal status of oral agreements from the perspective of Indonesian civil law by referring to Article 1320 of the Civil Code (KUHPerdata), which regulates the requirements for a valid agreement. The research method used is normative juridical with an approach to relevant laws and legal doctrines. The results of the study indicate that oral agreements remain legally valid as long as they meet the four requirements for a valid agreement: agreement of the parties, capacity to enter into an agreement, the existence of a specific object, and a lawful cause. However, the main problem arising from oral agreements is the difficulty in proving them when disputes arise, given the lack of written evidence that can be used as a basis before the law. Therefore, although civil law does not require a written form for the validity of an agreement, writing an agreement is still recommended to provide legal certainty, facilitate proof, and protect the interests of the parties. This finding underscores the importance of public legal awareness in choosing a form of agreement that is safer and has stronger evidentiary force.

The research was carried out against the background that low learning motivation can be caused by various factors, including the teacher's lack of ability to manage the learning process. In this way, this research aims to find out whether there is a relationship between teachers' classroom management abilities and students' learning motivation at MAS Plus Al-Ulum. The research methodology uses a correlational approach. with a population of 140 students. If the number of subjects is large, between 10-15% or 20-25% or more can be taken. Sample = 28% The data collection technique in this research uses a research instrument, namely a scale. The scale validity data processing tool is implemented using content validity. The results of this research show that the coefficient between the variables classroom management ability (X) and student learning motivation (Y) at MAS Plus Al-Ulum is 0.39. Through the t test carried out, the calculated t value was 2.636, while the t table value was 2.02. This indicates that there is a positive and significant relationship between the variable class management ability (X) and student learning motivation (Y). This relationship is linear and can be predicted using the regression line Ŷ = 67.18 + 0.29.

This research was conducted on fourth-grade students of SD Negeri 01 Dagen Karanganyar with the aim of identifying the improvement of critical thinking skills in IPAS learning by applying the Cooperative Learning Model of the Teams Games Tournament (TGT) type during the 2024/2025 academic year. The study involved 25 students, consisting of 16 male students and 9 female students. This research belongs to quantitative research with a One-Group Pre-Test Post-Test Design. The research procedure began with administering a tryout test to determine the number of valid items to be used. The validity test results showed that 20 items met the validity criteria during the tryout. Data analysis was conducted using the One-Sample Shapiro-Wilk test for normality and the Paired Sample T-Test for hypothesis testing. Based on the analysis, the results showed a significance value of < 0.000 with a significance probability of < 0.05. Therefore, the findings are consistent with the hypothesis, namely: “There is an effect of using the Teams Games Tournament (TGT) Learning Model in IPAS learning on the critical thinking skills of fourth-grade students at SD Negeri 01 Dagen Karanganyar in the 2024/2025 academic year.” This indicates that the TGT model can enhance students’ ability to think critically, helping them develop essential skills in problem-solving, analysis, and decision-making, which are crucial for their academic success and future learning processes.

The purpose of this study is to describe the quality of service and menu variations on customer satisfaction in relation to visits and to know the influence of these three variables. This study used quantitative and causal approaches. This study used purposive sampling techniques of non-probability sampling type for sampling. This research instrument uses Google forms arranged based on Likert scales, first tested for validity and reliability. This data was analyzed using SPSS version 26.00. The survey results show that service quality is included in the fairly good category with the appropriate achievement level of 56.2%, menu variations with the appropriate achievement level of 59.8% are included in the fairly good category, and customer satisfaction. the level of achievement of respondents. 54% were in the appropriate category. The effect of service quality (X1) and menu selection (X2) on customer satisfaction (Y) was 28.2%, while the remaining 71.8% was influenced by other factors.

This research motivation is the researchers' observations regarding turnover intention at the Yuan Garden Hotel, Pasar Baru. Job insecurity and job stress are factors that influence turnover intention at the Yuan Garden Pasar Baru Hotel. The research purpose is to reveal and describe the job insecurity impact and job stress on turnover intention at the Yuan Garden Pasar Baru hotel. This type of research is quantitative descriptive with a sampling technique using purposive sampling and a sample size of 60 respondents based on a saturated sampling formula. The technique for data collection in this research uses a questionnaire with a Likert scale which has been tested for validity and reliability. The collection for is analyzed using multiple linear regression analysis with the support by SPSS (Statistics Product and Service Solution) calculation tool version 27.00. Based on the analysis results, conclusions shown on the t-test results, for the variable job insecurity (X1) with a level of significant is 0.001 < 0 .05, meaning there is a significant influence of job insecurity on turnover intention. Meanwhile, the t-test results for the job stress variable (X2) have a level of significance is 0.393 < 0.05, meaning that job stress has no significant effect on turnover intention. Based on the f-test with a level of significance is 0.000 < 0.05, this means that simultaneously job insecurity (X1) and job stress (X2) have a significant effect on turnover intention. The job insecurity (X1) and job stress (X2) variables influence the turnover intention (Y) variable by 37.6% while the remaining 62.4% is influenced by other variables.  

The motivation of this study is to find problems related to training and employee management. The research used is quantitative. The research data used primary and secondary data. The population of this study consisted of employees of ZHM Premier Padang. The research sample was 90 consumers with non-probability sampling techniques. Data was collected through likert scale questionnaires that were tested for validity and reliability. Data processed with SPSS 25.00. Training is in the category of quite agreeable at 53.33% and the Employee Engagement variable shows the agree category with a percentage of 52.22%. The training value (X) has a Beta or Standardized Coefficient of 0.507 with a calculated T (6.456) with a significance of 0.000 <0.05 with a positive and significant effect on purchasing decisions (Y). An R Square value of 0.321 was obtained, meaning that the influence of the training variable (X) had an effect on employee engagement (Y) with a positive value of 32.1% and 67.9% was influenced by other factors. So it can be concluded that there is a significant influence between the training variable (X) and employee engagement (Y).

The increasingly rapid economic development has given rise to intense competition in the business world, a type of culinary business that offers food products that use goat meat as the main ingredient. This research was carried out with the aim of finding out how much influence product quality and price have on purchasing decisions. Researchers use quantitative research, survey research methods, descriptive analysis. The results of testing the validity of variable data using SPSS are as follows. The Sig0 value of the KMO and Bartlet's numbers is 224,576 with a significance value of 0.000. N100 based on the output it is known that the significance value of Asymp. Product quality and price simultaneously influence purchasing decisions for Sate Kambing Muda Mba Ita in Sukoharjo.

This study aims to describe the implementation of discipline values and the obstacles faced at MI Darul Hikmah Agung Jaya. Using a descriptive qualitative approach, data were collected from teachers, students, and parents through interviews, observations, and documentation, then analyzed through data reduction, display, and conclusion drawing. Data validity was ensured by triangulation of techniques and sources. The findings show that teachers instill discipline values through two main techniques. First, external control, in which teachers give warnings, threats, or punishment to undisciplined students and provide rewards or praise to those who obey the rules. For example, students who consistently complete homework may receive additional grades or verbal appreciation. Second, teachers also become role models, demonstrating punctuality, neat appearance, polite language, and respectful attitudes, thereby fostering discipline by example. Furthermore, teachers apply cooperative control, emphasizing collaboration and agreements between teachers and students. This approach promotes tolerance, respect, and responsibility by involving students in creating and maintaining classroom rules. However, some obstacles were identified. Teachers were sometimes less assertive in enforcing discipline, and limited variation in teaching methods led to student boredom. In addition, inadequate attention, motivation, and parental support negatively influenced students’ discipline, resulting in lateness, incomplete assignments, and other undisciplined behaviors.