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Organizational culture is a system of values, norms and beliefs held by a group of people in an organization that differentiates it from other organizations. This definition can also be seen as a pattern of basic assumptions discovered or developed by a group of people as they interact with each other. Organizational culture can also be interpreted as the characteristics or guidelines implemented by each member of an organization or company. Micro, Small, Small and Medium Enterprises (UMKM) are independent productive business units, carried out by individuals or business entities in all economic sectors which greatly assist the process of recovery or improvement of the Indonesian economy. Therefore, play a very important role in the rate of economic growth in Indonesia. The title of this research is "Organizational Culture Analysis of Employee Performance in the Umkm Scope of Tamansari Region, Tasikmalaya City".

Banners are a simple yet highly effective promotional strategy for MSMEs. With attractive designs and strategic placement, banners can increase business visibility and attract more customers, thus contributing to local economic growth. The installation of banners as a promotional strategy for Micro, Small, and Medium Enterprises (MSMEs) has been proven effective in increasing product visibility and sales. The discussion in this Community Service activity report describes the activities to promote MSMEs that take place in the Sepinggan Baru village. So, to support these activities, visual media is needed that can help optimize the promotion of MSMEs by installing banners. Banners are designed in various sizes that can be attached to MSMEs, so that villagers who have MSMEs can easily place the position of the banners to be installed. KKN students of Sepinggan Baru Village who are banner instructors and help install banners and RT.17 community members are very enthusiastic and grateful for the banners we provide, because it makes it easier for them to promote their businesses. The results of this activity show that the objectives of the activity were carried out well and the residents of RT.17 Village Sepinggan Baru who have MSMEs were very appreciative.

Micro, Small, and Medium Enterprises (MSMEs) have a strategic role in the national economy but face various challenges, such as limited innovation, market access, and less-than-optimal business strategies. This community service activity aims to increase the capacity of MSME players through education regarding business optimization with innovative and strategic approaches. The methods used include training, mentoring, and implementing simple technology to increase the competitiveness of MSMEs. The main focus of education includes product development, digital marketing, financial management, and adaptation strategies to market changes. It is hoped that the results of this activity will increase the understanding and skills of MSME players in managing their businesses more effectively and sustainably. With this education, MSMEs can be better prepared to face business challenges, increase productivity, and expand their market reach.

This study aims to assess the extent of business actors' understanding of halal certification in Pangkalpinang City. The research employs a qualitative approach, with data collected from micro, small, and medium enterprises in Pangkalpinang, involving eight UMKM actors as informants. The findings reveal that most business actors have a fairly good awareness of the importance of halal certification for their products. However, the limited knowledge possessed by UMKM actors regarding certification leads to a lack of clear understanding of the procedures and application process. This situation is caused by the lack of outreach efforts from relevant parties, particularly the Pangkalpinang City government. Therefore, the government needs to make extra efforts to provide socialization and education to business actors so they can clearly understand the flow and procedures for halal certification registration for their products. In addition, the role of Halal Product Assistants (PPH) is also crucial, as they are directly involved with the community

The purpose of this community service activity is to enhance the innovation and product visualization of the Micro, Small, and Medium Enterprise (MSME) Dapur 80 to increase consumer awareness and familiarity with its products. Through observations and interviews, several challenges were identified, including Dapur 80 lacked a consistent visual identity, used simple product packaging, had an unorganized menu, and did not have an appealing business location marker. To address these issues, the activity focused on designing and producing menu catalogs, product stickers, and a neon box—each playing a crucial role in enhancing product appeal. The results indicated successful implementation: catalogs were distributed to resellers, 100 stickers were printed and applied to product packaging, and one neon box was installed at the business location. An evaluation with the owner revealed satisfaction with the developed promotional media. Within just ten days of use, Dapur 80 recorded an increase of 11 new customers. However, the project was limited by its relatively short duration of one month, which constrained the measurement of long-term impacts. Despite this limitation, the community service activity contributed significantly to improving Dapur 80’s sales performance, demonstrating that enhanced product visualization can attract consumer attention, stimulate demand, and increase turnover.

This study analyzes the implementation of the Financial Accounting Standards for Micro, Small, and Medium Entities (SAK EMKM) at Alfapro Stationery. The analysis results indicate that Alfapro Stationery has applied several basic principles of SAK EMKM in preparing its financial statements, such as recognizing fixed assets based on acquisition costs, recording inventory, and recognizing revenue and expenses. The financial statements prepared include the statement of financial position, income statement, and notes to the financial statements, supported by a computer-based accounting system (AIO System) that helps generate automatic financial reports every month, thereby increasing accuracy and transparency. However, Alfapro Stationery has not been able to separate personal and business assets, violating the "Separate Economic Entity" concept, which is fundamental in preparing financial statements according to SAK EMKM. Although the company's financial statements formally appear to meet the requirements of SAK EMKM, the lack of clear separation between personal and business assets indicates non-compliance with the standard. Further research can focus on a more in-depth analysis of the effectiveness of the internal control system, evaluating the impact of the latest technology on store operations, better human resource management strategies, and comparative studies with other UMKM that have best practices. This aims to provide broader perspectives and innovative solutions to be implemented at Alfapro Stationery.

Effective financial management is a major challenge for micro, small and medium enterprises (MSMEs) in Cikarang, especially in the culinary sector such as Ayam Geprek Bungsu. The main problems faced by business owners are economic limitations and uncertain fluctuations in raw material prices, which have an impact on the stability of cash flow and business profits. This condition results in suboptimal financial management, because often business owners are unable to separate personal and business finances, as well as difficulties in long-term budget planning. This activity aims to analyze the financial management of Ayam Geprek Bungsu and identify strategic steps that can be taken to improve financial efficiency. The research method used is a case study through interviews and analysis of simple financial statements. The results of the analysis show that the lack of regular financial records and the absence of a structured financial management system are the main causes of financial inefficiency. In addition, dependence on a single supplier for raw materials led to vulnerability to price increases. As a solution, this report recommends the implementation of a simple yet regular financial recording system, financial management training for business owners, and diversification of raw material suppliers to minimize the impact of price fluctuations. With these measures, Ayam Geprek Bungsu is expected to improve financial stability, optimize cash flow management, and ultimately strengthen business sustainability amid dynamic economic challenges. The growth and role of MSMEs can still be improved not only because of their resilience in the face of various economic shocks, but also their ability to provide employment, and overcome poverty.

Micro, Small, and Medium Enterprises (MSMEs) in Pangkalpinang City play a strategic role in the regional economy, yet only 30% have optimally utilized digital marketing. This community service program aims to enhance the digital literacy of MSME entrepreneurs through digital marketing training, covering the use of social media, marketplaces, and customer data analysis. The methods employed include a participatory approach, practice-based training, and intensive mentoring. The implementation results indicate a significant increase in the utilization of digital platforms by MSMEs, with 90% of participants successfully optimizing social media, 75% actively using marketplaces, and 85% leveraging Google My Business. Additionally, there was an average revenue increase of 20-30% within three months after the training. This program demonstrates that digital marketing adoption can enhance MSME competitiveness, promote cost efficiency in promotions, and foster a sustainable digital community.

Micro, Small and Medium Enterprises (MSMEs) play an important role in Indonesia's economic growth. However, many MSME players in Sabatan Hamlet, Ringinanom Village, Magelang Regency, do not have business legality, strong branding, and effective digital marketing strategies. This mentoring program aims to assist MSME players in obtaining a Business Identification Number (NIB), improving branding identity, and utilizing Google Maps as a means of business digitization. The methods used include observation, interviews, mentoring, and evaluation of six MSMEs in Sabatan Hamlet. The results of this program show that the assisted MSMEs have successfully obtained business legality in the form of NIB, have a more professional business logo and banner, and are registered on Google Maps, which increases the visibility of their business. The evaluation of this program also showed a positive response from MSME players, who felt the real impact of the assistance in the aspects of legality, branding, and digital marketing. With this program, it is expected that MSMEs in Sabatan Hamlet can develop more rapidly, increase competitiveness, and contribute more to the local economy. Similar programs in the future need to be expanded so that more MSMEs can benefit, with additional training related to digital marketing strategies and business management.

Human resource (HR) development is a crucial element in enhancing productivity and sustainability of micro, small, and medium enterprises. This study aims to identify the strategies and human resource management practices implemented in the MSMEs of the communities in RW017, RW018, and RW008 of Benda Baru Housing, Pamulang, South Tangerang, Banten. The method used is a qualitative approach with data collection techniques through interviews, observations, and document studies. The results show that skill-based training, business mentoring, and the introduction of digital technology are key strategies to improve HR competencies. Additionally, cooperation between the community, local government, and the private sector has a positive impact on access to financing and marketing networks. However, challenges such as limited resources, lack of managerial knowledge, and low digital literacy remain obstacles. This study recommends the strengthening of continuous training programs, integration of technology, and synergy among stakeholders to support holistic HR development. In this way, the community’s of micro, small, and medium enterprises can grow more optimally and contribute to the local economy.

Micro,Small,and Medium Enterprises (MSMEs) play a crucial role in Indonesia's economy, contributing more than 60% to the Gross Domestic Product (GDP) and absorbing nearly 97% of the workforce in the non-agricultural sector. However, MSMEs still face challenges in  marketing and business management, particularly in leveraging digital technology. The  Community Service Program (PKM) in Benda Baru Residential Area,South Tangerang,aims  to enhance the knowledge and skills of MSME actors in designing and implementing creative, digital-based marketing strategies. This program includes training on SWOT analysis, digital  marketing, and community-based marketing. The results of the program show an increase in the implementation of creative marketing strategies, such as the use of social media and  digital platforms, as well as collaboration among business actors. This program is expected  to have a positive impact on local economic development and streng then the digital business  foundation in the region.

The Community Service Program titled “Digital-Based Entrepreneurship Empowerment Socialization to Improve the Economic Welfare of the Community in RW 008, RW 017, and RW 018, Benda Baru Housing Complex, Pamulang – South Tangerang” aims to enhance digital literacy and technology-based entrepreneurial skills among local communities, particularly Micro, Small, and Medium Enterprises (MSMEs). This program includes socialization, training, and practical mentoring related to the utilization of social media, e-commerce, Search Engine Optimization (SEO)/Search Engine Marketing (SEM), and digital advertising strategies as tools for business development. The method employed is participatory, actively involving the community in every stage of the program. The results indicate an improvement in community understanding of digital technology and their ability to leverage digital platforms to support their businesses. This program has also successfully created a sustainable digital entrepreneurship ecosystem, which is expected to enhance the economic welfare of the targeted communities. Given its success, this initiative is anticipated to serve as a model for digital-based community empowerment that can be implemented in other regions.

In the rapidly evolving digital era, digital marketing strategies are crucial for the sustainability and competitiveness of Micro, Small, and Medium Enterprises (MSMEs). This study focuses on the implementation of digital marketing strategies for promoting MSME honey products from Wana Apis in Wonotirto Village, Temanggung Regency. The research employs a qualitative descriptive method through observation, interviews, and document analysis. The findings indicate that utilizing social media, websites, SEO optimization, email marketing, and collaborations with influencers significantly enhance product visibility and sales. Additionally, mentoring MSME actors in product branding, such as logo design and packaging renewal, strengthens product identity in the digital marketplace. By adopting the right strategies, MSME Wana Apis Honey has the potential to compete in an increasingly competitive market and achieve sustainable business growth.

This community service activity aims to examine the role of business law on Micro, Small, and Medium Enterprises (MSMEs) in improving the economy in Banjarmasin City. The background of this community service is based on the importance of the role of business law in providing protection and support for MSMEs, which are the backbone of the local economy. The results of the study show that the effective application of business law can improve the competitiveness and sustainability of MSME businesses, as well as encourage economic growth in Banjarmasin City.  

Micro, small, and medium enterprises (MSMEs) have an important role in the Indonesian economy, but many business actors still face challenges in systematic and transparent financial records. The Pituin Coffee House, as one of the MSMEs in the culinary sector, faces obstacles in managing bookkeeping effectively. Therefore, digital financial bookkeeping training and assistance are carried out using the YouTap POS application to improve the efficiency and accuracy of financial records. The methods used in this activity include training sessions, hands-on practice, and intensive mentoring to ensure optimal understanding and implementation. The results of this program show that the use of the YouTap POS application is able to improve financial management skills, make it easier to monitor transactions, and support better business decision-making. With the digitization of bookkeeping, it is hoped that MSMEs such as The Pituin Coffee House can be more developed and competitive in the digital era.

Micro, small and medium-sized enterprises (MSMEs) have the potential to generate new jobs, offer diverse economic services to society, and contribute to accelerating national growth and stability. Of course, MSMEs are a very important sector of the national economy that can affect the lives of people in general.One of the objectives of this research is to find solutions to the problems found in the business information system of Dim Sumeya MSMEs in Pangandaran. Furthermore, data collection techniques are applied through observation and interview stages. This study was carried out by applying descriptive qualitative techniques which include analysis, summary of phenomena, as well as direct depiction of phenomena from data obtained through observations and interviews. The study collected information through interviews with the owner of Dim Sumeya. The results indicated that Dim Sumeya has not maximised its digital financial transaction recording and still does it manually. As a result, the author recommends the use of the BukuWarung application. Through this application, Dim Sumeya can support their micro, small, and medium enterprises (MSMEs) in the management of the financial system, thus minimising the risks associated with using the application.

The main problem in the development of the halal ecosystem in Indonesia is the lack of understanding of business actors regarding the importance of halal certification and the process of obtaining it. This study aims to identify business actors' understanding of halal certification and to formulate effective strategies to increase their awareness and compliance. The research method used is a qualitative method with a case study approach and in-depth interviews with business actors who have participated in the Easy Way to Halal Certification for Micro and Small Business Actors. The results of the study showed that after attending the seminar, business actors' understanding increased significantly, especially in terms of the benefits of halal certification for business competitiveness and consumer trust. Business actors were also able to formulate practical steps to take care of halal certification. These findings indicate the importance of ongoing education and intensive mentoring so that business actors can implement halal certification effectively

This community service aims to improve the entrepreneurial competence of the Mekar Jaya Village community, Cilamaya Kulon District, Karawang Regency, through training and mentoring for local potential-based businesses. A qualitative approach was used in this activity by involving observation, interviews, and focus group discussions (FGD) with the community and micro-business actors. The program implementation includes three stages: preparation, training, and mentoring. The results of the activity show that the community has great potential in developing local products, but faces obstacles such as lack of knowledge of business management, digital marketing, and product innovation. Through entrepreneurship training, there was an increase in participants' understanding in managing a business, especially in terms of financial planning and marketing strategies. Business mentoring helped participants apply the knowledge they had gained, which was seen from the increase in product quality and market access. The findings also revealed that the success of the activity was greatly influenced by the enthusiasm of the participants and the active involvement of the facilitators. This activity has a positive impact on increasing public awareness of the importance of entrepreneurship as an effort to improve economic welfare. This program is expected to be a model of sustainability that can be applied in other villages by adjusting to their respective local needs and potentials.

The issuance of Minister of Trade Regulation Number 31 of 2023 concerning Business Licensing, Advertising, Guidance, and Supervision of Business Actors in Electronic Commerce is the Indonesian government's effort to regulate digital trading activities, including those conducted through social commerce platforms like TikTok Shop. This regulation aims to create a balanced trade ecosystem, ensure fair competition, and protect micro, small, and medium enterprises (MSMEs) in the midst of rapid technological advancements. However, the implementation of this regulation also raises challenges, particularly for MSME actors who rely on social commerce platforms as a marketplace. This paper aims to analyze the impact of the regulation on TikTok Shop and its implications for MSME development in Indonesia. The analysis is conducted by examining the content of the regulation and its effects on various stakeholders in the e-commerce ecosystem.

This community service aims to enhance the product branding quality of Bandung-style grilled bread and iced tea micro, small, and medium enterprises (MSMEs) to sustain their entrepreneurship. To remain competitive in today's increasingly advanced business world, these MSMEs need to implement AI-based digital marketing. The implementation of this service is carried out using methods that include direct face-to-face observation or interviews, training on utilizing AI-based digital marketing, and finally, evaluation of the results. This training is designed to help MSMEs understand the importance of improving product branding quality to expand their market share. In this digital era, the utilization of digital technology has become crucial for MSMEs to increase the efficiency of their operations. The results of the activities conducted have shown an increased understanding among MSMEs regarding the importance of utilizing digital technology, especially the use of AI to enhance their product branding. This activity is expected to help MSMEs improve their competitiveness, expand market access, and strengthen business sustainability in the digital era, enabling them to maintain their businesses and continue to grow further.