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The use of the internet in the era of the industrial revolution 4.0 is currently accompanied by technological developments that are experiencing very rapid changes so that the information obtained is quite easy and very fast to get the desired information. The marketing and sales system is no exception, which is growing and consumer demands are increasingly complex. Digital marketing is one of the marketing or promotional media strategies that currently has a major influence on sales. MSMEs Ecoprint Crafts is a production and buying and selling business of ecoprint crafts in Kepanjenlor, Blitar city. In this case, MSMEs players still have problems with the development of business and sales strategies. Through the use of digital marketing, it is hoped that it will be able to help Ecoprint Craft MSMEs actors, as one of the promotional media for developing a business. The method used in this research is to use a qualitative method with a descriptive approach. As well as using the mentoring method by carrying out several stages, namely, observation, planning, implementation, and evaluation of each step taken. In the data collection stage on ecoprint craft MSMEs by using direct interviews with ecoprint craft MSMEs owners. From the results of this study it results that by choosing social media as the right promotional media.

Digital marketing is a marketing activity or promotion of goods or brands using digital media or the internet to quickly attract consumers or potential customers. The method used in this study is a qualitative method. This research focuses on Taso Ndeso MSMEs located in RT 4 RW 12 Sukorejo Village, Blitar City. This is because the Taso Ndeso MSMEs themselves still have not utilized and have not used marketing through digital marketing to promote their products. Digital marketing utilization has becoming the important key of MSMEs “Taso Ndeso” in Sukorejo Village, Blitar City in attempt of increasing their market. By using digital platform like social media and website, MSMEs could reach better market outside their region. By showing their unique and nice products. MSMEs “Taso Ndeso” could attract potential consumer attention and increase their visibility. One of their digital marketing benefit for MSMEs “Taso Ndeso” are their capability for live interaction with customer. By using comment, direct message, and online survey, MSMEs could get precious feedback and understanding what their customer preference and also what their customer needed. By this knowledge MSMEs could fix and increase their products like what their customer needed, make them more competitive in market. Beside of that, digital marketing also have an important role to build great products for MSMEs “Taso Ndeso”. By using interesting visual content and story telling that can build emotions whos watching. MSMEs could convey their value and their unique products to audiens. By differentiate themself from competitor and build strong relationship with their customer. MSMEs “Taso Ndeso” can make their strong identity and  their customer trust with their products in long term.

Basically, a marketing communication strategy involves selecting and using various effective communication channels to convey marketing messages to target markets. Re-branding is the process of changing the identity or image of a brand, product or company with the aim of updating, enhancing or changing consumer or public perceptions. Digital marketing is a marketing strategy implemented using digital platforms and the Internet to achieve business goals. The purpose of this community service is to develop and implement a marketing communication strategy for rebranding MSMEs in the Kepanjenkidul Village, Blitar City. The method is carried out through Forum Group Discussions and MSME observations regarding logo design, packaging design and digital marketing strategy assistance. The result of this community service is that MSMEs in the Kepanjenkidul Village area, Kepanjenkidul District, Blitar City feel very enthusiastic about carrying out the re-branding process and assisting digital marketing strategies.

UMKM are an important sector to build the community's economy. During the COVID-19 pandemic in Indonesia, the economic situation of the community has decreased and has become a prolonged problem that must be resolved immediately. During the pandemic, UMKM owners experienced a buyer crisis which resulted in many UMKM players going out of business due to falling income. This happened in Talang Village which was affected by the COVID-19 pandemic. Digital marketing strategies can be done under any conditions. In Talang Village, Rejoso District, Nganjuk Regency, two UMKM have been registered with the government. One of them is the Opak Gapit Talang UMKM which already has a Business License Number (NIB) but the scope of the sales market is still small. There are several obstacles experienced such as lack of knowledge about digital marketing. With the right strategy will be able to compete with other snack products.

In the evolving era of digital marketing, the quality of product photos plays a vital role in attracting customers and boosting sales. This study aims to explore the influence of using a studio photo box as part of the digital marketing strategy for SMEs in Semolowaru Village. A studio photo box is a simple tool made from easily accessible materials and is affordable, enabling SMEs to produce high-quality product photos. The findings of this study demonstrate that the utilization of a studio photo box can enhance the product's appeal on digital marketing platforms, attract potential customers, and differentiate the product from competitors. By using a studio photo box, SMEs in Semolowaru Village can generate attractive and professional product photos, which can contribute to building a strong brand image and increasing conversion rates. The awareness among SMEs in Semolowaru Village regarding the importance of quality product photos in digital marketing has facilitated the adoption of studio photo boxes. With the right steps, such as selecting a suitable studio, ensuring proper lighting, careful product arrangement, accurate editing, and leveraging photos in online promotions, SMEs can fully harness the potential of studio photo boxes to achieve success in digital product marketing. Studio photo box, digital marketing, product photo quality, SMEs, Semolowaru Village

Group KKN-T MBKM UPN "Veteran" East Java conducted digital marketing training and assistance to Mr. Suparno's MSMEs Furniture business located in Nglebak Village, Bareng District, Jombang Regency. The purpose of this community service activity is to develop Pak Suparno's furniture business by providing insight into marketing strategies that initially used traditional methods, changing along with existing technological developments. In solving the MSME furniture problem owned by Mr. Suparno, training methods and Focus Group Discussion (FGD) were used by providing material presentation on the importance of the role of digital marketing for the development of a business, providing tutorials for creating accounts on digital media such as Shopee and Instagram to market their products. With this community service activity, it is hoped that it can provide benefits for MSME actors in Nglebak Village, namely adding insight to develop their business by marketing and selling products through e-commerce and social media as a place to introduce products.

The digital market has become an important platform for Micro, Small and Medium Enterprises (MSMEs) to promote and market their products. This study aims to explore the application of digital marketing strategies to Misscrip SMEs by Damartrends in expanding market reach and increasing sales of their products. The results of the study show that Damartrends has successfully implemented a digital marketing strategy effectively to market MSME Misscrip products. The implementation of digital marketing involves using social media and websites to expand their reach and increase their brand visibility. In addition, Damartrends also utilizes paid advertising to increase their online visibility.

This study aims to analyze the role of social media marketing in the development of the Arcos Packaged Drinking Water (AMDK) business. By using in-depth interviews with Arcos management and marketing teams, this study reveals how digital marketing strategies, especially through social media such as Instagram, Facebook, and Twitter, play an important role in increasing brand awareness, market reach, and consumer loyalty. The results of the study show that collaboration with influencers, the use of attractive visual content, and active interaction with consumers through social media have had a significant positive impact on sales growth. In addition, the ability of social media to enable real-time interaction with consumers helps companies to dynamically adjust their marketing strategies and respond to market needs more effectively. However, this study also notes challenges, especially related to competition in the packaged drinking water industry. This study concludes that social media marketing is a very effective and efficient tool for developing a business, but it requires a creative strategy and continues to adapt to changes in digital trends. Recommendations for future research are to explore newer social media platforms, combine qualitative and quantitative research methods, and conduct comparative studies with other brands in similar industries.  

The failure of the digital marketing campaign at PT Lentera Alam Nusantara is the author's background for researching the best solutions before designing a digital marketing strategy. This research journal aims to measure and prove how important customer classification is as a basis for designing digital marketing strategies in the hope of minimizing campaign failures. The research was conducted descriptively using a qualitative approach to gather information and provide a detailed description of the phenomenon. The research findings prove that there is a significant positive influence on the results of strategy implementation after customer classification. Thus it can be interpreted that the author's hypothesis about the importance of customer classification before designing a digital marketing strategy at PT Lentera Alam Nusantara can be proven by the results of the research.

This community service will help explain the necessary steps. Which should be followed by small bussines regarding their brand strategy and business development issues. One of the problems faced by the majority of small bussineses is the ability to promote using social media in this digitalized era. Through socialization on digital marketing, KKNT student hopes to help small bussines owners to register their bussines on Google Maps so that their bussines can be easily found by consumers and the public in general. Google Maps is an application that displays map-based location points. The purpose of this socialization is to give insight about marketing and advertising to help increase the number of customers and to be widely recognize.

Snack-producing, buying, and selling micro, small, and medium enterprises (MSMEs) in Surabaya are the partners in this community service project. In the city of Surabaya, MSMEs that have transformed into Community Service Partners have been around for almost a decade. However, there is still a lot of work to be done in the digital space for its marketing efforts. As a result, these MSMEs receive assistance in enhancing their marketing system with the assistance of digital marketing in order to support improved sales activities and expand their business objectives. Additionally, assistance with marketing their products through digital media accounts is provided to MSMEs. Instagram and Tiktok, in addition to digital media administration.    

This socialization is a form of community service, especially MSME actors and residents of the Sukorejo Village, Blitar City. With the socialization of MSME development, it is hoped that it can increase the knowledge, insight, and understanding of business people in the Sukorejo Village so that they can adapt to the times and in running a business by utilizing the existing potential. Business actors and residents of the Sukorejo Village are given an understanding of the importance of online marketing or what is commonly called digital marketing, the importance of making a logo as an identity and marketing strategy as well as managing financial business. The implementation of this service program was carried out using the lecture method by UPN Veteran Jatim students and also one of the lecturers followed by a question and answer session. The results of this socialization are 1.) Very good enthusiasm seen from the activeness of the audience in listening and asking questions 2.) This MSME development outreach program can be of good use and can be applied by the audience in running their business. Socialization, Digital marketing, MSME

Community  Service  Partners  in  this  activity  are  Micro, Smalland  Medium  Enterprises (MSMEs) in  the  business  of  producing  and  selling  culinary in karawang.  This MSME  has  been  in  Karawang city  for  more  than  30  years.  However,  the  marketing system that used is still very minimal and conventional. Forthis reason, MSMEs need to be  given  training  on  the  importance  of  using  digital  marketing  so  that  the  marketing system can be better to achieve the desired targets and can support better sales activities. In  addition,  MSMEs  also  provide  assistance  in  creating  business  accounts  in  digital media  such  as  Google  Business  and Instagram,  and  how  to  manage  this  digital  media optimally Output fromthis ativity is a Google business and InstagramBusiness account, scientific articlepublished in national journals, and activity reports. The method used is by provide training to create accounts in digital media for the MSME and how to manage it optimally. The results showed thatdigital marketing strategy assistance by Community Service Partners can be followed up with periodic guidance that can be done effectively and  optimally  in  supporting  MSME  marketing  activities  to  increase  sales  of  MSME businesses

This study aims to analyze the marketing strategy used by Kedai Geprek Niki in facing business competition in the digital era. This study uses qualitative research methods by interviewing the owners and customers of Kedai Geprek Niki. The results show that Kedai Geprek Niki still uses word of mouth marketing as the main method to develop its business. This is done by ensuring quality food and good service to increase customer satisfaction and make them recommend Kedai Geprek Niki to their friends and family. In order to increase customer satisfaction, Kedai Geprek Niki also pays attention to service aspects. They provide special training for their staff to provide good and friendly service to customers. Kedai Geprek Niki also pays attention to aspects of cleanliness and environmental comfort. Based on the results of this study, it can be concluded that Kedai Geprek Niki has managed to survive in the digital era by adopting a marketing strategy that is in line with current business trends. They leverage technology and strengthen their word-of-mouth marketing strategy by focusing on product and service quality.  

The rapid development of internet technology in the current era has changed the paradigm of traditional marketing into digital marketing using internet media, which is known as digital marketing. Digital marketing plays an important role in the success of MSME marketing because it allows analysis of new target markets, consumer behavior and product information. However, only a few MSMEs have an understanding of this digital technology-based marketing strategy. As a form of contribution to community service, students from UPN "Veteran" East Java invited and provided an understanding to the Super Klasik Feed MSME about the importance of digital marketing as a marketing strategy. The methods used include observation, interviews, digital marketing implementation, and activity evaluation. The results obtained by MSME Feed Super Klasik are an understanding of the importance of digital marketing as a marketing strategy, and students succeed in sharing knowledge through the implementation of creating Instagram social media accounts.

Digital marketing can be a solution to solving problems that have been experienced by MSME actors, namely product marketing problems. Especially in Musir lor Village, Kec. Rejoso, Kab. Ngajuk, East Java Province, where there are several UMKM that have the potential to be developed to become more productive. However, the lack of understanding of digital marketing causes these UMKM to not develop further on a large scale. This is based on the results of observations and the implementation of location surveys in the village of Musir Lor which is a form of research method in the analysis of problems with Musir Lor UMKM owners, namely the lack of awareness of the residents of Musir Lor Village about the importance of Business Identification Numbers, as well as the lack of understanding in increasing business value. or the image of a product to support product quality improvement and increase the interest of potential consumers in an UMKM product. Some UMKM build businesses with minimal knowledge of UMKM business owners causing a lack of knowledge about product brands. Therefore, in branding or rebranding a product, it must be understood that an attractive, unique and easily recognized design is very important. Therefore, several alternative strategies that need to be considered in building a brand are logos that are appropriate to the line of business, banners and business stamps, more attractive and modern packaging designs. In this modern and technological era, it is certainly not far from operating digital applications that must be understood by UMKM business actors as a form of effort to increase the development of an UMKM, such as operating an online marketplace, social media and operating a financial management application to manage finances in a structured manner.

The problem encountered by the Kenongo Sari Farmer Group in Purwosari Village, Sukorejo District, Kendal Regenc is the marketing aspect where coffee products for hotels, restaurants, and coffee shops were disrupted due to the effects of the Covid 19 Post Pandemic, where there was a decrease in turnover due to the closure of the coffee industry from upstream to downstream. In addition, the coffee produced by farmer groups located at the base of Prau Mount with a height of 1000 to 1400 MASL  is less well known among Indonesian coffee connoisseurs, because the name Kenjur Coffee lacks promotion. Therefore this community service activity is carried out to promote and elevate the potential of Kenjur Cofee through the preparation of a digital marketing strategy. The method used is business assistance in creating social media, product branding, and conducting training for members. From the results of this 6-month assistance, it was obtained that there was a change in the mindset of business owners in implementing digital technology, having digital skills, and having media for promotion and marketing: Instagram social media, Google My Business, new logo, and new packaging. In the future, it is hoped that community service partners can increase turnover and have a wider range of product marketing  

Micro, Small and Medium Enterprises (MSMES) engaged in the world of Food and Beverage (F&B) in the Sentul Village area are one of the community service partners. One of these partners was established by the RT 01 association in the Sentul Village area with the lack of a conventional marketing system owned by these MSMEs. By providing various trainings and also providing socialization on the importance of digital marketing so that the marketing system can be improved so that it can cover more business targets and can be a better sales support. MSMES are also provided with service assistance in creating business accounts on digital media such as Instagram, Tiktok, Facebook, and Google Business accounts with optimal digital media management. marketing communication is able to build a brand. In line with the above, marketing communication is an effort to convey messages to the public, especially target consumers, regarding the existence of products in the market, so that they contribute to brand awareness for the company.

The problems faced by home businesses are quite diverse, ranging from operational management, employee performance, finance, to marketing, are tasks that must be completed by businesses. The challenge faced in this digitalization era is technological competition in terms of product marketing. The lack of utilization of existing digital marketing is one of the problems that exist for business actors who are doing competition. After Covid-19, consumers who are already familiar with the digital era are very used to the convenience of technological facilities that assist in every transaction activity that is carried out, such as when we are going to shop for clothes or food to choose the menu or model we want. want, we don't have to come to the seller's place, just look at the seller's social media, website, or e-commerce(Danny and Robin, n.d.). If business people can no longer follow the existing trends, then our products will lose competitiveness with other people's products that are easy to reach. In addition, it can have an impact on business development, business actors do not develop because income does not increase, the marketing area is not wide(Hidayati, Triajeng Pungkasanti, and Wakhidah 2020a). This becomes self-introspection in increasing mastery of digital marketing in this digitalization era. There are many kinds of marketing strategies, one of which is the use of quite a lot of digital marketing. This is an awareness for Mrs. Dina Marlina as the owner of the Basreng Teh Dina business that assistance is needed in using social media, be it Instagram, Facebook, or opening an e-commers account. in a store or app. other e-commers to become a product marketing tool. Departing from this, it is felt that assistance is needed regarding marketing strategies that focus on the use and utilization of digital marketing in the era of society 5.o so that the business owned is not inferior to other competitors.

Digital marketing in the current era has become very important in marketing its products, no exception to tourism. Social Media allows everyone to create and spread their own content on various social networking platforms. But in the promotion of tourism, there needs to be a briefing on the strategy of using and preparing content, including social media ethics for managers and other stakeholders. Based on this, the PKM team conducted digital marketing introduction and training activities to be able to promote Pinus Buntu datu Forest Tourism and what potential it has and can be introduced to tourists. This training is aimed at tourism managers of Pinus Buntu datu Forest and the interest of the participants is quite high and they also feel the benefits of this digital marketing introduction training can be applied in digital marketing on social media. Further training is still needed on how to create messages in multimedia (photos and videos) that are attractive to potential tourists.