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The Coordinating Ministry for the Economy of the Republic of Indonesia (2022) reports that Micro, Small and Medium Enterprises (MSMEs) are important players in the Indonesian economy, accounting for 99% of all economic sectors. MSMEs contribute 60.5% to GDP (Gross Domestic Product) and are able to absorb 96.9% of the national workforce (Sakum & Ismamudi, 2022). But on the one hand, MSMEs experience many internal and external obstacles so they cannot maximize their business, one of which is UMKM Fiya Cake which has problems in applying visual branding, namely not having a business identity in its application. Therefore, the solution that will be provided as an effort to introduce Fiya Cake's business products is to design and create a business identity in the form of a logo, banner, and also create an NIB. The method used in this activity is the mentoring method which begins with a survey, planning, implementation, and evaluation. The results to be achieved from this service activity are the creation of branding as a form of business identity so that it will be easy to remember by the wider community.

UMKM are an important sector to build the community's economy. During the COVID-19 pandemic in Indonesia, the economic situation of the community has decreased and has become a prolonged problem that must be resolved immediately. During the pandemic, UMKM owners experienced a buyer crisis which resulted in many UMKM players going out of business due to falling income. This happened in Talang Village which was affected by the COVID-19 pandemic. Digital marketing strategies can be done under any conditions. In Talang Village, Rejoso District, Nganjuk Regency, two UMKM have been registered with the government. One of them is the Opak Gapit Talang UMKM which already has a Business License Number (NIB) but the scope of the sales market is still small. There are several obstacles experienced such as lack of knowledge about digital marketing. With the right strategy will be able to compete with other snack products.

North Sumatra's economic growth often experiences fluctuationsthere are changes in external and internal conditions. Studyit aims to find the Multivariate Adaptive Regression Splines model(MARS) on the GRDP growth rate in North Sumatra according to the fieldbest effort using Generalized Cross Validation (GCV) criteria. Methodquantitative research, where the data used is secondary datataken from the Central Bureau of Statistics of North Sumatra, namely Domestic Product data North Sumatra Regional Gross Regional Gross Domestic Product (GRDP) by business sector. Studyin the form of the best MARS model obtained from the piecewise-cubic model andThe level of importance of the predictor variables to the best modelobtained significantly affect the Growth Rate of Domestic ProductsGross Regional by Business Field in North Sumatra.

This study focuses on investigating the impact of the Covid-19 pandemic on the socio-economic conditions of traders in the Wage Market located in the Banyumas district of Indonesia, specifically in the city of Purwokerto. The Covid-19 outbreak in 2020 brought about significant social and economic challenges worldwide, including within local economies. Indonesia, like many other regions, experienced widespread social and economic transformations as a result. The objective of this research is to examine the specific changes in socio-economic conditions faced by traders at the Wage Market due to the Covid-19 pandemic. To achieve this, a qualitative research method will be employed, involving interviews with traders in the market. These interviews will be supplemented with data collection, including photographs taken during the interviews. The collected data will be carefully processed and analyzed, incorporating insights from reliable sources within the Pasar Wage. Through the findings obtained from the interviews, this study will shed light on the precise impact of Covid-19 on the socio-economic conditions of traders in the Pasar Wage. By exploring the experiences and perspectives of these traders, it aims to provide a deeper understanding of the challenges faced by local businesses in the wake of the pandemic.

Micro, Small and Medium Enterprises (MSME) have a strategic role in improving the national economy. South Tangerang City is one of the cities in Indonesia which has a fairly large number of MSME. However, MSME in Tangerang Selatan City also experience various difficulties in business such as difficulties in capital, obtaining raw materials, marketing products, and other operational matters. Optimizing franchise partnerships is a solution that can be done. Franchise Partnership Business is a special right owned by an individual or business entity to a business system with business characteristics in the context of marketing goods or services that have been proven successful and can be utilized by other parties based on a Franchise Agreement. The method used is descriptive qualitative which is useful for describing phenomena that occur in the field by collecting data from various sources, such as books, journals and other related documents. Based on the data obtained, the number of MSME in Tangerang Selatan City is very large. Therefore, with the existence of a franchise business partnership system, the development of MSME in Tangerang Selatan can be far more developed and can also improve the local economy.

In the current era of globalization, the progress of technology and information development occurs very quickly. Developments in the transportation sector have experienced significant changes with the presence of online transportation services in the form of an application. Online transportation service applications are very easy to use which has an impact on other transportation services. Therefore, the purpose of this discussion is carried out in order to find out how business competition lies therein, including between online transportation service business actors and ordinary (conventional) transportation businesses. Some online transportation service providers in Indonesia include Uber, Grab, Go-jek, In-driver, and others. The services provided by online transportation services are not only in the form of transportation services, but offer food delivery services, online shopping services, and services to deliver packages. Business competition between online transportation services and (conventional) transportation services causes unfair business competition. In this research, the author uses a qualitative research type because the author discusses the business competition between the two by conducting an analysis. The research approach used by the author in this journal is to use a statutory approach.

Digital marketing can be a solution to solving problems that have been experienced by MSME actors, namely product marketing problems. Especially in Musir lor Village, Kec. Rejoso, Kab. Ngajuk, East Java Province, where there are several UMKM that have the potential to be developed to become more productive. However, the lack of understanding of digital marketing causes these UMKM to not develop further on a large scale. This is based on the results of observations and the implementation of location surveys in the village of Musir Lor which is a form of research method in the analysis of problems with Musir Lor UMKM owners, namely the lack of awareness of the residents of Musir Lor Village about the importance of Business Identification Numbers, as well as the lack of understanding in increasing business value. or the image of a product to support product quality improvement and increase the interest of potential consumers in an UMKM product. Some UMKM build businesses with minimal knowledge of UMKM business owners causing a lack of knowledge about product brands. Therefore, in branding or rebranding a product, it must be understood that an attractive, unique and easily recognized design is very important. Therefore, several alternative strategies that need to be considered in building a brand are logos that are appropriate to the line of business, banners and business stamps, more attractive and modern packaging designs. In this modern and technological era, it is certainly not far from operating digital applications that must be understood by UMKM business actors as a form of effort to increase the development of an UMKM, such as operating an online marketplace, social media and operating a financial management application to manage finances in a structured manner.

Community empowerment programs play an important role in improving community welfare and economic empowerment. One form of this program is the collaboration between LMI and YBM PLN to develop a tempeh chips business in Keniten Village. The purpose of this research is to analyze the results and impact of community empowerment programs. This research was conducted using field research methods or field research. The results of the research show that this community empowerment program has succeeded in providing significant social and economic impacts for the people of Keniten Village. The community experienced an increase in income and economic welfare from the tempeh chips business. As a result, recommendations are made to expand market access, improve technicalities- develop more effective marketing strategies. In conclusion, the collaboration between LMI and YBM PLN in the community empowerment program in Keniten Village has had a positive impact on the development of the tempeh chips business and economic community empowerment.  

Business identity is an important component for business progress. Many micro MSME actors underestimate the existence of a business identity. The existence of a business identity, indirectly the customer's business has a characteristic or differentiator with similar competitors' business products. In addition, having a business identity can indirectly promote and introduce products widely more quickly. During this assistance, micro, small and medium businesses are given knowledge about the importance of business identity and how to have a good and attractive business identity. This mentoring activity lasts for about 4 months and aims to develop micro businesses so that they can progress and develop. This activity was carried out in Jorong Uba, Tilatang Kamang District, the participants consisted of 2 people and 1 mentor who was experienced in their field. This series of mentoring activities will close with practice and creation of business identities for micro, small and medium businesses in Jorong Uba, Tilatang Kamang District.   Keywords:,,,

This research aims to determine the influence of understanding accounting on the preparation of financial reports for MSMEs in Aru Islands Regency. This type of research is quantitative descriptive which will use primary data obtained from distributing questionnaires to MSMEs in Aru Islands Regency. The number of respondents was 79 MSMEs spread across small islands bordering the Aru Islands Regency. Testing of the hypothesis in this research was carried out using simple linear regression. From the test and analysis results, it is stated that the accounting understanding variable influences the preparation of MSMEs financial reports in the Aru Islands Regency area. Thus, it is important for MSMEs actors to understand accounting in preparing their business financial reports, because if MSMEs actors do not have an understanding of accounting, they will experience difficulties in preparing their business financial reports.

This study aims to analyze the orientation strategy of the Surabaya city manufacturing industry. The method usedin this research is descriptive qualitative method. Source of data usedderived from secondary data through literature review or what is called a studyliterature collected by the researchers themselves through websites, journals, bulletins, for example taken from the Statistics Agency, company or organizational documents, newspapers and magazines, or other publications. Currently the manufacturing industry in Surabaya continues to experience increased productivity and business expansion after experiencing a decline due to the Covid-19 pandemic. This increase is inseparable from the increasing demand for an increasingly varied market, which has become a driving force for business players to grow and meet market needs. This is what is used in the manufacturing industry, namely market orientation, which includes customer orientation, competitor orientation, coordination between functions, and technology orientation. When a company is market oriented, it shows that the company pays attention to its consumers. Market orientation can be seen from customer orientation and competitor orientation. Customer orientation by researchers is placed as the highest priority in terms of providing superior values to customers.  

In the development of the economy, the State of Indonesia experienced a change in the structure of the economy from an agricultural basis to an industrial one, which resulted in many benefits from these changes. The industrial sector has a close relationship with the economy of a country because the progress of the industrial sector is an indicator of the success of a country's economy. Descriptive methods are used to analyze physical and social phenomena and the readiness of an area to become a cluster. The analysis reveals that cluster policies are implemented by national and regional cluster programs. It was also determined that an important element of the cluster policy is the identification of sources of finance and the people responsible for implementing the program. The instrument can be applied by cluster policy actors which are defined in a broad sense, namely business, associations, government actors. In the industrial world, there are five industrial forces in determining the competition of an industry. The method used to determine the strength of the industry based on external factors of the company.

Research Objective on innovation in marketing management: Maintain corporate spirit in the digital age by increasing the company's online presence: In the digital age, an online business presence is essential to reach potential customers. Innovations in marketing management can help businesses improve their online presence and reach a wider audience. Increase customer loyalty: In the digital age, customers have a wealth of information and choices. Therefore, it is important to increase customer loyalty and make the brand or product relevant to them. Innovations in marketing management can help create a more engaging customer experience and interaction with a brand or product. Optimizing the use of technology: Innovations in marketing management can also help companies optimize the use of technology available in the digital age. This includes using social media, data analytics, and other technologies to improve marketing efficiency and achieve better results. Increase company competitiveness: Innovations in marketing management can help companies stay competitive in the rapidly changing digital era. By continuously developing innovative marketing strategies, companies can stay relevant and keep up with changing market trends. Increase cost efficiency: Innovations in marketing management can help companies save on marketing costs and better achieve marketing goals. In the digital age, many marketing tools are cheap and effective, and innovations in marketing management can help companies make the most of them

This study aims to analyze the effect of digital marketing and the ease of use of the Shopee marketplace platform on the buying interest of digital business students. In an increasingly advanced digital era, digital marketing and the use of marketplace platforms have become important factors in influencing consumer behavior, including students. This research involved digital business student respondents who actively use the Shopee marketplace platform. The data collection method was carried out through an online survey using a structured questionnaire. Digital marketing variables and platform ease of use are measured using a Likert scale. The collected data were then analyzed using regression analysis techniques. The findings of this study indicate that digital marketing significantly and profitably influences the purchase intention of students studying digital business. Student buying interest can be increased using efficient digital marketing techniques including social media, online advertising and related content. In addition, research findings show that student buying interest is positively and significantly influenced by the ease of use of the Shopee marketplace platform. Students are more likely to be interested and interested in transacting through platforms that are easy to use, have intuitive navigation and easy payment procedures. In conclusion, digital marketing and the ease of use of the Shopee marketplace platform have had a major impact on the buying interest of students studying digital business. The results of this study provide a better understanding of the factors that influence student buying behavior in the context of digital business. These findings can serve as guidelines for companies or online sellers in designing effective marketing strategies and improving the user experience on the marketplace platform. Keywords: digital marketing, ease of use, purchase intention.   

In today's competitive business environment, customer experience has become an increasingly important factor in determining the success of a business. As a result, businesses are constantly looking for ways to improve the experience of their customers through service innovation. Service innovation refers to the development and implementation of new or improved services that better meet the needs and wants of customers. The objective of service innovation is to provide a unique and differentiated customer experience that sets a business apart from its competitors. Although the importance of service innovation in improving customer experience is widely recognized, there is a lack of clarity on how service innovation can be effectively implemented to enhance customer experience. This systematic literature review (SLR) aims to fill this gap by synthesizing existing research on service innovation and its impact on customer experience.

Community service is the implementation of science experience directly in the community. In general, animal husbandry in Sunju Village is directed at realizing advanced, efficient and resilient animal husbandry conditions. Efforts to increase livestock business opportunities, especially the broiler poultry business, require comprehensive regional policy support that can encourage increased productivity, product quality and market competitiveness. This service aims to increase the speed of the process of increasing the ability of human resources in accordance with the growth rate of development and can provide an understanding to laying hens about marketing channels from the farmer level to the final consumer and can also independently analyze the condition of the marketing channel in each channel in Sunju Village, Marawola District, Sigi Regency. The method used in this service is a survey to the intended location, interviews and socialization to farmers. The results of the service changed the information data in Sunju Village focusing on product marketing in the marketing channel. The importance of the results of this service is that we are more about the various kinds of marketing channels that exist.

PT Djarum is a large cigarette company with a worldwide market share. It is interesting to study why one of Djarum 76's products can have a constant price under any circumstances. Through qualitative research with a phenomenological approach, the research shows: that the Djarum company is the producer of Djarum 76, it can achieve success because it is always consistent in its business so that it can lead its owner to become the richest person in Indonesia. Humans must cultivate the quality of their faith and piety consistently, then their life will be constant. God's help will come in a reciprocal relationship with the needs of a servant. Research implications, narrative experiences bring thought and faith to be consistent in life in various circumstances. Research is expected to contribute to the science of the psychology of Sufism    

The current digital era has an impact on e-commerce businesses. This also has an impact on the growth of logistics transportation companies to meet customer needs. Graha Trans experienced a positive impact from the booming e-commerce business. Quality assurance is needed to measure the success of a logistics transportation company and become a reference for improvement. The research method used is a literature study by collecting various related references related to the development of the quality of Graha Trans's logistics transportation. The results of the research are that Graha Trans carries out quality assurance by providing periodic checks on vehicles, providing training for employees to carry out standard operating procedures and creating services that make it easier for customers to track goods.

At that time Indonesia was on the verge of economic collapse, almost all economic sectors experienced negative growth. Where the construction sector is the sector that experienced the largest negative growth, namely minus 40% due to very high interest rates, a decrease in purchasing power and a very large debt burden. The trade and services sector experienced a contraction of minus 21%, the manufacturing industry sector decreased by 19%. All resulted from the implications of the monetary crisis that rocked Indonesia. This is because people's purchasing power is still minimal. Therefore, one of the efforts to revive the economy includes profit sharing. The profit sharing system implemented in sharia banking is divided into two systems, namely; First. Profit Sharing is a profit sharing system that is based on the net results of income received from business collaboration, after deductions have been made for costs incurred during the business process. Second. Revenue Sharing is a profit sharing system that is based on the total of all income received before deducting the costs incurred to obtain that income.

This qualitative study aims to delve into the intricate interplay between public relation strategy, digital marketing, brand awareness, and their influence on customer loyalty. Employing a qualitative research approach, the study will utilize in-depth interviews and focus group discussions to gather rich insights from participants. A purposive sampling technique will be employed to select participants who possess relevant experiences and perspectives in the domain of interest. Data analysis will involve thematic analysis, allowing for the identification of recurring themes and patterns within the data. The findings of this research endeavor are anticipated to shed light on the nuanced relationships between the aforementioned factors and customer loyalty, offering valuable insights for businesses seeking to enhance customer retention strategies in today's competitive landscape.