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73,455 articles from 714 journals · 2,111 citations tracked

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Adesta Dermawan Wicaksono; Syamsul Hadi; Asset Cahya Wardhana; Ajang Deng Arok; Atem Juacg Kelei Juach

Manufaktur: Publikasi Sub Rumpun Ilmu Keteknikan Industri 2025 Asosiasi Riset Ilmu Teknik Indonesia

The problem faced is the decline in the performance of a 650 liter/minute centrifugal pump due to wear on components, especially the impeller, rolling bearings, and mechanical seals in supplying process water and clean water in industrial production systems. The planning objective is to obtain a maintenance schedule for a 650 liter/minute centrifugal pump for the operational period of 2026 and the ratio between maintenance costs and profits generated by the machine. The maintenance planning method includes collecting maintenance data from previous maintenance periods, reviewing centrifugal pump specifications, applying the inspection, replace, repair, and overhaul (IRRO) approach, estimating the age and price of components that are expected to be damaged, estimating the cost and duration of dismantling and installing components that have been repaired in accordance with the provisions of the requirements for usable components or replacement parts, scheduling maintenance and repairs, estimating maintenance and repair costs for the 2026 period, and determining the ratio of maintenance costs to profits. The planning results are in the form of a maintenance schedule for the 2026 period worth IDR 4,290,000,-, a maintenance cost to profit ratio of 7.44% and the implications indicate that the machine is still suitable for use and prospective for operations in the next few years.  

Kalumata, Fardi; Hosang, Mercy

ISAINTEK: Jurnal Informasi, Sains dan Teknologi 2025 Politeknik Negeri FakFak

The construction of the Manado Student Dormitory (AMN) is one of the President's priorities, the construction of which is based on PP No. 106 of 2021. The aim of building the AMN is so that students from various regions studying in North Sulawesi can interact with each other and get to know and respect each other's cultures. After the pre-construction meeting (PCM) was carried out, the service user instructed that acceleration be made by shortening the implementation time. To implement these instructions, PT. Widya Satria implemented the BIM (building information modelling) system to accelerate the work, by modelling the construction phase starting from BIM 3D (modelling), BIM 4D (scheduling), and BIM 5D (quantity take off). Accelerating work is carried out by applying the fast track method so that any work that has a long critical path time can be shortened by overlapping work between one stage and another that can be done together. The implementation results simulate that the work can be completed faster than the contract time with a workforce requirement of 296 people, 1 (one) tower crane unit, and 1 (one) mobile crane work unit, even after implementing BIM in the construction of AMN Manado, all stakeholders It is easy for the holder to coordinate and control work progress.

Raisha Maharani; Aceng Hidayat

Jurnal Riset Rumpun Seni, Desain dan Media 2025 Pusat Riset dan Inovasi Nasional

This study aims to analyze the content planning process and strategy on the TikTok account @Garudasystrain.id managed by PT Garuda Systrain Interindo. Using a qualitative descriptive approach through observation, interviews, literature review, and active participation during six months of Field Work Practice (PKL), this study describes how the company structures its social media workflow to support educational communication in the field of Occupational Safety and Health (K3). The results show that the content planning process is carried out through systematic stages, starting from trend research, idea gathering, content planning sheet preparation, upload scheduling, approval process, and weekly collaboration between team members. These stages ensure that the resulting content is relevant, consistent, and in line with the company's educational objectives. In addition, the content strategy is structured based on the Hierarchy of Effects Model, which includes the stages of awareness, knowledge, liking, preference, conviction, and action, so that the message delivery flow can encourage the audience from recognition to action. The use of clear and targeted Call to Action (CTA) also strengthens interaction and encourages audience participation. Overall, this approach helps PT Garuda Systrain Interindo in using TikTok strategies, improving the company's image, and strengthening the effectiveness of digital communications related to K3.

Izzal Ihsani; Bagus Dwi Cahyono

Uranus: Jurnal Ilmiah Teknik Elektro, Sains dan Informatika 2025 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

This study analyzes the maintenance process of the Roll Bending machine used in the wind tower production line at PT Kenertec Power System, Cilegon, Indonesia. The Roll Bending machine plays a crucial role in shaping steel plates into cylindrical shell components, which are later assembled into wind tower sections. The objective of this research is to identify maintenance patterns, types of failures, and improvement strategies to ensure machine reliability and operational efficiency. The research employed observation, interviews with maintenance personnel, and documentation review to collect relevant data. The findings show that the machine experienced multiple failures, mostly related to hydraulic system leaks, PLC programming errors, and component wear such as cylinders, seals, and gear pumps. A significant increase in corrective maintenance activities occurred between August 2023 and April 2024, particularly in February 2024, indicating the need for a more consistent predictive maintenance strategy. The implications of this study highlight that optimized maintenance scheduling and monitoring are essential to reduce downtime, avoid production delays, and maintain product quality. This research is expected to support maintenance decision-making and contribute to the improvement of industrial machine reliability in wind tower manufacturing operations.

Muchammad Firman Maulana; Syamsul Hadi; Ahmed Sahlur Rosyad; Muhammad Maulana Yusuf Aditya; Thilal Omar Syarif

Globe: Publikasi Ilmu Teknik, Teknologi Kebumian, Ilmu Perkapalan 2025 Asosiasi Riset Ilmu Teknik Indonesia

The problem with the sugarcane press machine is a decrease in performance in sugarcane pressing because it has been used since 2020 with an initial price of IDR 3,000,000, which is predicted to be IDR 5,500,000 in 2025 which occurs in the main components of the roler mill, V-belt, and bearings. The purpose of scheduling replacements and repairs is to obtain a schedule, estimated maintenance costs, and the ratio of replacement and repair costs to the profit of renting a sugarcane press for the period 2026. The scheduling method includes collecting data on the use of the sugarcane press machine, a list of replacements for 5 components for roler mills, V-belts, bearings, gasoline motor tanks, and engine frames from 34 components, component prices, estimated labor costs, equipment costs, supporting material costs, application of the inspection, replace, repair, and overhaul (IRRO) method, scheduling replacements and repairs, and calculating the ratio of replacement costs to profits. The results of the replacement and repair scheduling are in the form of maintenance costs of IDR 958,000, with a rate of IDR 10,000/hour for 588 hours/year, resulting in a profit of IDR 5,880,000, and a ratio of maintenance and repair costs to profit of 0.16%.

Bagus Prabowo; Syamsul Hadi; David Fajar Pratama; Fayshal Amirul Mu’Minin; M. Sofi Alfuadi Arif

Globe: Publikasi Ilmu Teknik, Teknologi Kebumian, Ilmu Perkapalan 2025 Asosiasi Riset Ilmu Teknik Indonesia

Problems in the meatball dough grinder are low production, increasing maintenance costs and disappointed meatball dough customers who receive orders late due to problems with the electric motor, Pulley, V belt, cutting knife. The purpose of the replacement scheduling is to obtain costs, maintenance-repair schedules in the period 2026, and the ratio of maintenance costs to profits. The replacement scheduling method includes collecting previous period maintenance data, applying the inspection-replace-repair-overhaul (IRRO) method, evaluating component working conditions, predicting component life, predicting repairman costs, predicting supporting equipment that will be used in maintenance, predicting the time to replace spare parts or reinstall components after repair, estimating maintenance and repair costs in 2026, and calculating the ratio of maintenance costs to profits. The results of the replacement scheduling show that the maintenance costs in 2026 are IDR 2,530,000 with an estimated rental rate for the meatball dough grinder of IDR 10,000/kg which has the potential to be rented for 1300 hours/year, and the ratio of maintenance costs to profits is 4.9% which implies that the meatball dough grinder with a capacity of 5 kg/hour still has the potential to sell well and is suitable for use in the coming years.

Rizky Erwandy Sinaga; Suratni Ginting; Lilis Lilis

Jurnal Transformasi Bisnis Digital 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine how to optimize container loading and unloading activities at PT. Pelindo Multi Terminal Sibolga Branch. Container loading and unloading activities are one of the main activities in port operations that greatly affect the efficiency and productivity of maritime logistics. PT. Pelindo Multi Terminal Sibolga Branch as one of the port service providers has an important role in ensuring the flow of goods in the West Coast of North Sumatra. This study is to analyze and identify factors that affect container loading and unloading performance as well as optimization strategies to improve time, costs, and resource utilization. The methods used in this study include field observations, interviews with related parties, and analysis of historical data on operational activities. The results of the study indicate that the main obstacles come from limited equipment, lack of coordination between parties, and low utilization of information technology. Suggested optimization efforts include the addition of heavy equipment for unloading, increasing workforce training, and digitalizing monitoring and scheduling systems.  

Muhammad Luthfi Hamdani

Nusantara Mengabdi Kepada Negeri 2025 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Social media management has become a strategic necessity for social and community organizations to enhance the effectiveness of public relations activities in the digital era. This community service program aims to strengthen the digital communication capacity of members of the Indonesian Doctors’ Wives Association (IIDI), Surakarta Branch, particularly in managing social media as a public communication channel. The training was conducted offline and combined theoretical sessions, technical demonstrations, and hands-on practice covering content strategy, basic photography, Canva-based content creation, content calendar development, and management of Instagram, Facebook, and TikTok accounts. Evaluation was carried out using pre-test and post-test instruments to assess participants’ improvement. The results show a significant increase in all competency indicators, especially in content creation, content scheduling, and social media administration skills. Participants also produced their own digital content as part of the practical assessment. Post-training support was provided through a WhatsApp group to ensure continued knowledge sharing and skill development. Overall, the program demonstrates that practice-oriented training can effectively enhance the digital communication competencies of social organizations and strengthen their public relations functions. This initiative is expected to serve as a replicable model for similar organizations seeking to optimize their social media engagement.

Sabila Al Rizka

Merkurius : Jurnal Riset Sistem Informasi dan Teknik Informatika 2025 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

The manual driver scheduling system in the “Mobil keluarga”Rudi car rental Medan business often faces conflicts and inefficiencies. Problems such as driver double-booking, where Driver A is scheduled to accompany Guest B while still serving Guest C, lead to service delays and customer dissatisfaction. This research aims to design and implement a driver allocation module integrated with a Geographic Information System (GIS) to optimize the scheduling process. The method used is Research and Development (R&D) with data collection through interviews and system design using UML and prototyping in Figma. The proposed system utilizes GIS to map driver locations in real-time and identify the nearest available driver to a customer, thereby reducing allocation decision time. It is hoped that this research can produce a system design that serves as a solution to improve service efficiency and operational productivity in Rudi car rental Medan businesses. The integration of GIS in driver allocation is the novelty of this study in the context of small and medium-sized rental businesses.

Akmal Firdausy Fawaz Winahadi; Syamsul Hadi; Aufasiena Rafief Huda; Wahyu Endro Putra Rhendyansyah; Niki Cahyo Prasetyo

Globe: Publikasi Ilmu Teknik, Teknologi Kebumian, Ilmu Perkapalan 2025 Asosiasi Riset Ilmu Teknik Indonesia

Frequent damage to the grinding disc components and the transmission system of the 15 kg/hour rice flour grinder is a problem faced. The purpose of scheduling component maintenance and repairs is to obtain predictions of maintenance and repair schedules and costs for the period 2026. The component maintenance and repair scheduling method includes examining previous period maintenance and repair data, applying the inspection-replace-repair-overhaul (IRRO) method, assessing component conditions, estimating component life, estimating technician costs, estimating supporting work equipment and supporting materials to be used in maintenance, estimating the time for replacing spare parts or reinstalling components after repair, estimating maintenance and repair costs in 2026, and calculating the maintenance cost to profit ratio. The results of component maintenance and repair scheduling show that the maintenance cost in 2026 is Rp 1,370,000,- with an estimated annual profit potential of Rp 21,600,000, and the maintenance cost to profit ratio is 6.3%, which implies that the 15 kg/hour rice flour grinder is still quite prospective and feasible to use for the next few years.

Ria Rachmawati; Arnadi Arnadi; Nuraini Nuraini

International Journal of Education and Literature 2025 Lembaga Pengembangan Kinerja Dosen

This research is motivated by the increasing number of cases of child sexual abuse that cause serious psychological impacts in the form of trauma and emotional development disorders. The purpose of this study is to describe and analyze the process of religious guidance through Islamic religious education counseling for child victims of sexual abuse, which includes four main aspects, namely: (1) planning religious guidance, (2) implementing religious guidance activities, (3) strengthening religious guidance, and (4) supervision in the guidance process. This study uses a qualitative method with data collection techniques through interviews, observations, and documentation. The validity of the data is tested using triangulation and member check techniques. The results of the study indicate that religious guidance planning is carried out by compiling programs, scheduling activities, and evaluating the results of guidance. The implementation of activities is carried out through religious counseling, psychological approaches, and integration of spiritual values to help children understand and internalize religious teachings independently. Strengthening guidance is carried out through spiritual counseling services, psychological assistance, and legal assistance for victims. Meanwhile, supervision of guidance is carried out through optimizing the role of the community in community-based child protection groups as an integrated system to create a safe and child-friendly environment.

Arya Rizqi Muhardillah; Hari Otang Sasmita; Mulyono Mulyono

Jurnal Riset Rumpun Seni, Desain dan Media 2025 Pusat Riset dan Inovasi Nasional

This study analyzes the optimization of creative content production on the TikTok platform of Garuda Systrain Interindo, a company engaged in occupational safety and health (K3) certification services. The research aims to (1) identify how the content production process is optimized and (2) examine how such optimization improves the effectiveness of creative content based on the principles of Integrated Marketing Communication (IMC). Using a qualitative descriptive approach, data were collected through observation of the company’s TikTok content, documentation, and analysis of content performance indicators. The results show that the optimization process includes structured planning through content planning sheets, determination of content pillars, talent briefing, consistency in editing style, and template standardization. These efforts are supported by post-production activities such as scheduling, performance monitoring, and evaluation through TikTok Analytics. Furthermore, the optimization significantly enhances content effectiveness, as indicated by increased engagement, reach, and stable performance of educational content. The implementation of IMC particularly in terms of message consistency, visual uniformity, and brand identity integration strengthens brand awareness and improves the clarity of K3 educational messages delivered to audiences. Overall, optimized and IMC-based content production contributes to more effective digital communication and strengthens the company’s professional image on social media.  

Romulo Sitorus; Andar Sri Sumantri; Sulistyowati Sulistyowati

Port Management and Maritime Administration Journal 2025 Indonesian Maritime Researchers and Lecturers

This quantitative study analyzes the influence of Ship Docking Schedule (X1), Port Availability (X2), and Loading and Unloading Productivity (X3) on Vessel Waiting Time (Y) at Tanjung Intan Cilacap Port. Data were collected through questionnaires administered to 86 vessel crew respondents and analyzed using Multiple Linear Regression (SPSS v.26). The t-test results indicate that X1, X2, and X3 individually exert a positive and significant influence on Y.1 The regression model demonstrates robust predictive power, explaining 55.2% of the variance in vessel waiting time (R^2{adj}=0.552). Based on the standardized beta coefficients, the Ship Docking Schedule (X1, \beta=0,385) is identified as the most dominant factor, followed by Loading and Unloading Productivity (X3, \beta=0,302) and Port Availability (X2, \beta=0,307).1 This finding confirms that optimizing maritime logistics performance, particularly in bulk terminals facing physical constraints, requires prioritizing procedural efficiency and scheduling accuracy.

Rumahorbo, Gilbert Aldrich; Zulfahmi Indra; Alfarizi Wijaya; Melika Debiyana Putri; Buulolo, Calvin Sahputra

Teknik: Jurnal Ilmu Teknik dan Informatika 2025 LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

CPU scheduling is a core function in modern operating systems that significantly impacts system performance and efficiency. Among various scheduling algorithms, Priority Scheduling is widely used and exists in two main variants: non-preemptive and preemptive. The non-preemptive mode allows a process to run to completion, while the preemptive mode can interrupt a running process for a higher-priority one. Understanding the behavioral differences between these modes is crucial but often challenging through manual calculations. To address this, an interactive web-based application was developed to simulate and visualize both preemptive and non-preemptive Priority Scheduling algorithms. The research method involved designing the system logic based on the core principles of each scheduling variant, followed by implementation using standard web technologies: HTML, Tailwind CSS, and JavaScript. The application allows users to input custom process data or load predefined case studies, select the scheduling mode, and instantly receive a comprehensive analysis. The results include a dynamically generated Gantt chart, a detailed performance metrics table (including turnaround time and waiting time), and a step-by-step execution log. Through a comparative analysis of a specific case study, the application is proven to be an effective educational tool. It accurately simulates both modes and visually demonstrates the impact of preemption on execution order, resource utilization, and key performance metrics, thereby simplifying the learning process for students and educators.

Nurlina Nurlina; Erma Suryani Sahabuddin; Muhammad Faisal

International Journal of Educational Evaluation and Policy Analysis 2025 Asosiasi Riset Ilmu Pendidikan Indonesia

This study examines the application of the Project-Based Learning (PjBL) model in Natural and Social Sciences education to enhance environmental awareness among fifth-grade students at SDIT Wihdatul Ummah in Makassar City. The background of this research stems from the low environmental awareness observed among students, evidenced by behaviors such as littering, lack of concern for energy conservation, and minimal participation in school cleanliness activities. The study aimed to improve students' environmental consciousness by implementing the PjBL model, where students were tasked with creating environmental awareness posters. The research used a Classroom Action Research (CAR) method, which was carried out in two cycles, each consisting of three meetings. The stages of PjBL involved determining essential questions, project planning, scheduling, project implementation, result testing, and evaluation of experiences. Data collection was done through observations, attitude questionnaires, and documentation of student activities. The findings showed that the PjBL model successfully increased students' active participation, creativity in expressing environmental awareness through posters, and their practical actions toward environmental protection. The environmental awareness indicators, such as maintaining cleanliness, managing waste, conserving energy, understanding waste disposal systems, and using cleaning tools, significantly improved from Cycle I to Cycle II. The results indicate that the PjBL model is effective in enhancing environmental awareness while making the learning process more engaging and contextual for elementary school students.

Hida Elma Kristina Malau; Dafid Ginting; Yusnidah Yusnidah

Jurnal Bisnis Kreatif dan Inovatif 2025 Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

This research aims to analyze the impact of implementing the International Safety Management (ISM) Code internal audit on the operational smoothness of the vessel MV. Martha Golden, managed by PT. Multi Jaya Samudera Belawan. The implementation of the ISM Code is a mandatory requirement regulated by Law No. 17 of 2008 concerning Shipping, designed to ensure safe ship operation and the prevention of marine pollution. The research methodology employed is field research (field research) through observation and the collection of direct operational data, complemented by a literature review (library research) to examine related regulations and theory. The findings demonstrate that the consistent execution of the ISM Code internal audit has a significant positive influence on improving the vessel's safety and operational integrity. This audit, carried out by the Designated Person Ashore (DPA), encompasses scheduling, conducting thorough inspections onboard, and reporting findings. Consistent auditing minimizes the risk of accidents at sea, enhances the compliance of all crew members with the applicable Safety Management Sistem (SMS), and ensures that the vessel operates safely and efficiently according to international standards. The study concludes that discipline in performing internal audits and the crew's adherence to SMS procedures are the primary keys to maintaining operational integrity. It is recommended that the company increase the frequency and quality of internal audits and crew training to ensure the vessel's safety and operational efficiency are consistently maintained.

Ricky Imanuel Ndaumanu; Suprayuandi Pratama; Gulay Yusifli Elshad

Journal of Information Technology and Computer Science 2025 International Forum of Researchers and Lecturers

The increasing demand for cloud computing services has led to the rapid expansion of cloud data centers, which consume significant amounts of energy and contribute substantially to global CO2 emissions. As the IT industry grows, the environmental impact of these data centers becomes an urgent concern. Green Cloud Computing (GCC) has emerged as a solution to mitigate this impact by focusing on energy efficiency and reducing carbon footprints while maintaining the necessary functionality and performance of cloud infrastructures. However, traditional blockchain consensus algorithms such as Proof of Work (PoW) and Proof of Stake (PoS) face limitations regarding energy consumption and scalability, which exacerbates the environmental burden. This study proposes a quantum-inspired blockchain consensus algorithm designed to optimize energy consumption and reduce latency in cloud data centers. By integrating quantum principles such as superposition and entanglement, the algorithm enhances task scheduling and resource utilization, enabling more energy-efficient operations without sacrificing performance. Simulations in a green cloud environment showed that the quantum-inspired algorithm resulted in up to a 30% reduction in energy usage compared to traditional consensus methods, with a 40% improvement in consensus processing time. These results suggest that quantum-inspired algorithms hold significant potential for enhancing the sustainability of cloud infrastructures by improving energy efficiency and scalability. Furthermore, this study discusses the feasibility of implementing quantum-inspired algorithms on classical hardware, addressing challenges in scalability and integration into existing blockchain frameworks. The findings provide valuable insights into the potential of quantum-inspired technologies to drive energy-efficient solutions in cloud computing.

Riko Ananda; Syarifur Ridho; Lilis, Lilis

Jurnal Transformasi Bisnis Digital 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to analyze the strategic role of the shipping agent, specifically PT. Naval Global Trans Belawan Branch, in ensuring the smooth flow of the maritime logistics chain. The shipping agent functions as a crucial intermediary coordinating contasiner distribution, bridging the interests of cargo owners, shipping companies, and the Belawan Port authority. The research utilizes a descriptive qualitative approach, with data collection performed through field observation and documentary study within the Belawan Port environment. The findings identify that the shipping agent holds broad responsibilities, commencing with container booking according to the required type and size, scheduling vessel arrivals and departures, managing customs and port documentation, and monitoring container movements (from the depot to loading onto the vessel). This role is highly instrumental in determining port throughput efficiency. However, in carrying out its functions, the shipping agent encounters several significant challenges. These constraints include limited container availability, disruptions in the port information system which is not yet optimally integrated, and dynamic changes in export-import regulations. These obstacles potentially cause operational delays and an increase in logistics costs. The study concludes by emphasizing the importance of better information technology integration between the shipping agent and the port authority. Furthermore, enhancing the quality of human resources (HR) through training and certification is key to ensuring that agents can respond to regulatory changes and operational challenges quickly and professionally.

Genrawan Hoendarto; Thommy Willay; Pavan Kumar

Journal of Information Technology and Computer Science 2025 International Forum of Researchers and Lecturers

The rapid advancement of intelligent systems has accelerated the adoption of data-driven solutions across diverse industries, creating an increasing need for models that are both efficient and privacy-preserving. While traditional centralized machine learning approaches offer strong predictive capabilities, they often struggle with challenges related to data privacy, network latency, and computational inefficiency-especially in distributed environments with heterogeneous devices. To address these limitations, recent research has explored hybrid learning frameworks that integrate federated learning, edge computing, and dynamic model optimization techniques. These hybrid approaches enable models to process and learn from data closer to the source while maintaining stringent privacy requirements by keeping raw data localized. Additionally, the incorporation of pruning strategies, adaptive model compression, or multimodal data fusion contributes to improved speed, scalability, and accuracy in real-time inference tasks. Such frameworks have demonstrated notable promise in settings characterized by high data volume, operational complexity, and the necessity for fast anomaly detection or decision-making. However, despite these advancements, several challenges remain, including synchronization delays across edge nodes, variability in hardware capabilities, and the need for more efficient aggregation algorithms. Future developments may involve leveraging next-generation pruning techniques, energy-aware edge scheduling, decentralized orchestration protocols, or the integration of digital twin technologies to further enhance performance. Overall, hybrid distributed learning frameworks represent an important evolution toward more intelligent, secure, and autonomous computational ecosystems capable of supporting the next wave of smart applications.

Nida Urrahma Hidayati; Endang Widayati; Andreas Dian Anggi Kusuma; Tuti Panghastuti

Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Society 5.0 era, tourism villages are required to optimize social media as a strategic. This study aims to analyze and evaluate the effectiveness of social media, identify obstacles, and formulate a digital storytelling strategy. A combination method used with a concurrent triangulation strategy. The SOSTAC framework used to describe the marketing strategy. The research location was in Pancoh Ecotourism Village, with research objects consisting of Instagram and TikTok media content. The sampling technique used purposive sampling. Primary data were obtained through in-depth interviews with the head of the management and the marketing division, while secondary data consisted of documentation of social media content. Data validity was tested using triangulation. Qualitative analysis conducted by identifying digital marketing strategies and analyzing content. Quantitative analysis carried out by calculating the Engagement Rate on Instagram and TikTok to measure the effectiveness of audience interaction with narrative content. The results showed that Instagram was superior in strengthening promotional content through paid advertising, while TikTok demonstrated organic strength in human interest narratives and environmental education. Pancoh needs to develop a more balanced digital storytelling strategy, consistent content production, human resource training, utilizing social media algorithms, interaction patterns directed at two-way engagement, content distribution utilizing cross-posting techniques, scheduling uploads at prime time for young users, and placing the community as the main actor in the narrative