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This community service activity was organized by a team of lecturers from the Department of S1 Accounting, Gorontalo State University in 2024 in Botutunuo Village, Kabila Bone District, Bone Bolango Regency, Gorontalo Province as a form of implementation of the Tri Dharma of Higher Education. This coastal village, which is located in the Tomini Bay area and has tourism potential, faces obstacles in the management of culinary businesses owned by the local community. The main problem of partners is low professionalism in business management and suboptimal bookkeeping administration. This activity aims to increase the knowledge and ability of MSME actors in implementing cost accounting for controlling and reporting production costs. The program is carried out in four stages: location survey, material socialization, technical assistance in calculating the cost of production, and monitoring and evaluation of implementation results. The results of the service showed that 75% of the participants understood the material well and welcomed the sustainability of the mentoring. This activity makes a positive contribution to improving the competence of culinary business actors in coastal tourism areas through the application of cost accounting.   

This study examines the Blitar Regency Culture and Tourism Office's policy to increase visitor numbers at the Penataran Museum and identifies the obstacles encountered in its implementation. The method used was descriptive qualitative, with data collection techniques through observation, interviews, and documentation. The research subjects included cultural staff from the relevant office, Penataran Museum staff, and museum visitors. The results indicate that the office has implemented a policy encompassing three main aspects: improving access and services, protecting and developing collections, and sustainable collection management. Participatory programs such as education, cultural competitions, and information publications are also implemented to attract visitors, especially the younger generation. However, the implementation of this policy still faces various obstacles, such as limited personnel, time management, lack of collaboration with surrounding tourist destinations, and suboptimal publication, especially through digital media.  

Isu perubahan iklim dan meningkatnya kesadaran masyarakat terhadap lingkungan mendorong industri pariwisata untuk menerapkan praktik berkelanjutan, termasuk penggunaan produk ramah lingkungan. BudiSun Resort Maumere merupakan salah satu resort di Nusa Tenggara Timur yang telah mengadopsi prinsip-prinsip ramah lingkungan dalam operasionalnya. Namun, masih diperlukan kajian mengenai sejauh mana praktik tersebut memengaruhi keputusan konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh Green Product, Brand Image, dan Environmental Awareness terhadap Purchase Intention konsumen pada BudiSun Resort Maumere. Pendekatan yang digunakan adalah kuantitatif dengan metode survei terhadap 150 responden yang pernah menginap di resort tersebut. Instrumen penelitian berupa kuesioner dan data dianalisis menggunakan regresi linier berganda dengan bantuan SPSS 25. Hasil analisis menunjukkan bahwa secara simultan ketiga variabel berpengaruh signifikan terhadap Purchase Intention (R² = 0,827; F = 231,894; sig = 0,000). Secara parsial, Brand Image (β = 0,321; sig = 0,000) dan Environmental Awareness (β = 0,651; sig = 0,000) berpengaruh positif dan signifikan, sedangkan Green Product tidak berpengaruh signifikan (β = –0,056; sig = 0,354). Temuan ini menegaskan pentingnya membangun citra merek yang kuat dan meningkatkan kesadaran lingkungan konsumen dalam strategi pemasaran pariwisata berkelanjutan.

This study examines the potential of Nusa Lembongan Ecotourism in developing sustainable tourism with an environmental perspective. The formulation of the problem studied in this research is “(1) What potential does Nusa Lembongan Ecotourism have in developing environmentally friendly sustainable tourism (2) How does Nusa Lembongan Ecotourism relate to environmentally sustainable tourism”. The method used is qualitative research with a descriptive approach to understand the phenomena experienced by the research subject. Data collection techniques include literature study and documentation. The findings show 1) The potential of Nusa Lembongan as one of the ecotourism-based tourist attractions offers a lot of amazing natural beauty that attracts the attention of tourists to visit and unwind by the hustle and bustle of the city air, not only local tourists but also many foreign tourists visit Nusa Lembongan because of the potential offered 2) Sustainable development is a strategy that limits the utilization of ecosystems and natural resources so that they are maintained. One of the new tourist destinations that is increasingly popular is the beauty of Nusa Lembongan Island.

In the era of globalization and rapid technological development, sustainable development has become crucial for a country's growth, especially in the tourism sector, which has significant potential to drive economic growth and environmental conservation. This research aims to examine how environmental externalities from the tourism sector can be effectively managed through the application of green economy principles. The method used is a qualitative approach with literature study, which includes analysis of the concept of green economy, the impact of tourism on society, and policies that can internalize negative impacts. The research results indicate that the application of green economy principles can reduce negative externalities caused by tourism, such as pollution and ecosystem damage, while also improving the welfare of local communities. Policies such as Pigovian taxes, subsidies, and regulations are necessary to support this implementation. Therefore, sustainable tourism management through green economy not only focuses on economic profit but also on environmental and social sustainability.

Background: Bali Province is a tourist destination which makes Bali have the potential for drowning cases. It is very important to initiate first aid immediately so that the victim can avoid death or more severe disability. Therefore, knowledge regarding techniques for providing basic life support and handling drowning victims. Tourism actors in coastal areas have the first opportunity to help drowning victims. Objective: To determine the knowledge and skills of the community in providing first aid to drowning victims. Method: Lectures and discussions to explain knowledge and techniques in handling or providing first aid to drowning patients. The media used are leaflets and flipcharts. The targets for this community service are tourism actors, namely travel agent employees in the Mertasari Sanur beach area, totaling 50 employees. Results: Before being given education about handling drowning victims, 66.7% of participants had poor knowledge and only 33.3% of participants had good knowledge and 76.7% of participants had very good knowledge and 23.3% had good knowledge after learning about handling drowning victims. Conclusion: There was an increase in participants' knowledge and skills in providing first aid to drowning victims.

Sanrobone Village in Takalar Regency has promising coastal tourism potential, such as mangrove forests, traditional ponds, and local maritime culture. However, this potential has not been optimally managed by the local community. This community service activity aims to increase the capacity of the Tourism Awareness Group (Pokdarwis) as a driving force for community-based tourism development. The implementation method includes field observation, destination management training, digital promotional content creation workshops, assistance in preparing integrated tour packages, and activity evaluation. The results of the activity showed an increase in Pokdarwis' understanding and skills in managing tourist destinations, promoting local potential through social media, and preparing attractive local wisdom-based tour packages. In addition, this activity also succeeded in encouraging synergy between Pokdarwis, the village government, and MSME actors in developing village tourism. This community service activity is expected to be a model for sustainable community-based tourism development in other coastal areas, while contributing to achieving sustainable development goals (SDGs) in the tourism sector.

Kereng Bangkirai Pier is one of the leading tourist destinations in Palangka Raya City. However, the potential of local wisdom-based tourism has not been optimally manifested, primarily due to governance issues in the management of the site. This research aims to analyze the governance of tourism potential based on local wisdom in Kereng Bangkirai pier of Palangka Raya City. This research uses a qualitative type with a case study approach. Data collection techniques through observation, interviews, and documentation studies in Kereng Bangkirai pier Palangka Raya City. The data analyzed using narrative analysis guided by the 3A concept—Attraction, Accessibility, and Amenities—proposed by Holloway et al. (2009), to map the local-wisdom-based tourism potential. The findings indicate that the Kereng Bangkirai tourism area meets various indicators within the 3A framework. However, these potentials still require further development to enhance tourist interest. Additionally, the study applied Democratic Governance theory by Norris (2012) as an analytical framework, focusing on four indicators: participation, transparency, accountability, and responsiveness. The results reveal that governance performance in these areas remains suboptimal. The implications of this study highlight the importance of local community involvement in the planning, management, and policy-making processes related to tourism at Kereng Bangkirai Pier. This research is expected to contribute to the development of a tourism governance model that aligns with the needs and aspirations of the local community.

Penelitian ini bertujuan untuk menganalisis kontribusi industri kerajinan tangan (handcraft) terhadap pembangunan ekonomi di Daerah Istimewa Yogyakarta. Industri kerajinan tangan merupakan salah satu sektor ekonomi kreatif yang tumbuh pesat dan mencerminkan kekayaan budaya lokal. Melalui metode penelitian kepustakaan (library research), data sekunder dianalisis untuk mengevaluasi pengaruh jumlah usaha dan pendapatan dari sektor handcraft terhadap indikator ekonomi daerah, seperti penyerapan tenaga kerja, peningkatan pendapatan rumah tangga, serta kontribusinya terhadap pariwisata dan ekspor. Hasil penelitian menunjukkan bahwa industri ini memiliki peran strategis dalam memperkuat struktur ekonomi lokal dan mendorong pertumbuhan inklusif. Namun demikian, tantangan seperti terbatasnya akses pasar, kurangnya inovasi produk, dan rendahnya regenerasi pelaku usaha perlu mendapat perhatian serius. Penelitian ini merekomendasikan kebijakan pendukung berupa pelatihan, akses pembiayaan, promosi digital, dan pelestarian budaya sebagai langkah untuk meningkatkan keberlanjutan sektor kerajinan tangan dalam pembangunan ekonomi Yogyakarta.

The construction of the Musi 6 Bridge in 2 Ulu Village is an opportunity to develop existing potential. One of them is tourism development. A number of tourist attractions have the potential for development as an effort for sustainable tourism. For this reason, Community Service conducted a SWOT analysis of tourism and recommendations that are relevant to the situation in the field. Approaching the Community through interviews and Focus Group Discussions is a method of data analysis. In general, tourism in the 2 Ulu Area requires Community skills in activity management because the available locations can be used as a means of performance or exhibition. Of course, this is a collaboration between the surrounding community, government, private sector and community.

Tourism is a sector that contributes significantly to economic growth in Bangka Belitung. This article explores the level of visitor satisfaction as a key indicator in improving the competitiveness of the tourism sector in this region. This study applies a mixed approach, combining quantitative methods to gain in-depth insights into the factors that influence visitor satisfaction. Through a survey involving 100 respondents who visited various destinations in Bangka Belitung, the results show that service quality, natural beauty, and adequate facilities have a positive effect on tourist satisfaction. High satisfaction not only encourages tourists to return, but also increases word-of-mouth recommendations, which are very important in tourism marketing. In addition, with increased satisfaction, the competitiveness of tourism in this area is also raised, making it more attractive compared to other destinations. This study recommends that tourism managers focus on improving service quality, infrastructure development, and ongoing promotion to attract more tourists. Thus, tourist satisfaction is not only a goal, but also an important strategy in strengthening Bangka Belitung's position as a competitive tourist destination.

This study analyzes the impact of sustainable tourism concept implementation on the community of Tobati-Enggros Village, Jayapura City. Using qualitative descriptive methods with in-depth interviews, participatory observation, and document analysis involving 35 informants, this research evaluates three pillars of sustainability: economic, socio-cultural, and environmental aspects. The findings show that sustainable tourism implementation achieves a moderate effectiveness score of 2.7. Economically, tourism creates new employment opportunities and increases community income by 25%-400%, but benefits distribution remains unequal with 70% of profits controlled by 30% of residents. Socio-culturally, tourism helps preserve the unique "Women's Forest" tradition while causing erosion in traditional practices like gotong royong (community cooperation). Environmentally, significant ecosystem degradation occurs with water quality declining 56% and mangrove forest coverage reducing by 10%. The study recommends strengthening community-based tourism institutions, implementing comprehensive waste management systems, and developing community capacity building programs to optimize sustainable tourism benefits while preserving environmental and cultural integrity.

Tourism is one of the sectors that has a major impact on economic growth in Indonesia, both in terms of state revenue and continuing to expand employment opportunities. In terms of global trade, the tourism sector is greatly influenced by international economic dynamics, such as the flow of foreign tourists, trade policies, and global economic stability. This study aims to analyze the relationship between global trade and Indonesia's economic resilience in the tourism sector, focusing on facing global turmoil such as pandemics, trade wars, and financial crises. The method used is a quantitative approach with secondary data analysis from BPS reports, related ministries, and global trade organizations. The results of the study show that there is a strong relationship between global trade growth and the performance of the tourism sector, as well as the important role of this sector in stabilizing national economic resilience through diversification of foreign exchange sources and increasing gross domestic product (GDP).

The strategy of developing tourism in Gunung Anyar Mangrove Botanical Garden in improving the sustainability of the ecosystem and the economy of SMEs in Surabaya, East Java has been carried out well by the mangrove tourism manager. The manager of the Gunung Anyar Mangrove Botanical Garden continues to make efforts to develop the area sustainably, including by increasing the diversity of the mangrove ecosystem and empowering Micro, Small and Medium Enterprises (MSMEs) who are active in tourism activities. This study examines the strategies implemented in the management of the Gunung Anyar Mangrove Botanical Garden, especially related to the preservation of the mangrove ecosystem and the role of MSMEs in attracting visitors. The purpose of this study was to identify the strategy for developing the tourism ecosystem in the Gunung Anyar Mangrove Botanical Garden in the future and to analyze the role of MSMEs in increasing the number of tourists visiting their business locations. The results of the study showed that the strategy for developing tourism in the Gunung Anyar Mangrove Botanical Garden utilizes the advantages it has to maximize existing opportunities, while overcoming shortcomings and facing emerging challenges in order to support the sustainability of the mangrove ecosystem and increasing the role of MSMEs in attracting tourists.

Pasar tradisional memainkan peran penting dalam memperkuat identitas budaya dan meningkatkan daya tarik pariwisata internasional. Pasar Seni di Kuala Lumpur adalah contoh utama dari keberhasilan transformasi pasar tradisional menjadi tujuan wisata budaya. Inisiatif community engagement ini merupakan kolaborasi antara Universitas 17 Agustus 1945 (UNTAG) Semarang dan Universiti Tunku Abdul Rahman (UTAR) Malaysia, yang bertujuan untuk meningkatkan pemahaman pemangku kepentingan tentang strategi branding untuk Pasar Seni sebagai destinasi pariwisata internasional. Metode yang digunakan antara lain lokakarya partisipatif, diskusi dengan pemilik bisnis lokal, dan observasi lapangan. Hasil penelitian menunjukkan bahwa kombinasi pelestarian budaya, pemasaran digital, dan keterlibatan masyarakat lokal menjadi faktor kunci dalam memperkuat citra Pasar Seni sebagai destinasi wisata global. Rekomendasi diberikan untuk pengembangan strategi branding untuk pasar tradisional di Asia Tenggara.    

Desa Kemuning merupakan salah satu Desa yang terletak di Kec. Ngargoyoso, Kab. Karanganyar Jawa Tengah. Desa Kemuning mempunyai potensi dalam bidang pariwisata yang dikenal luas oleh masyarakat. Dalam proses pengembangan desa, salah satu permasalahan yang ada pada Desa Kemuning adalah kurangnya perhatian masyarakat tentang pentingnya Keselamatan dan Kesehatan Kerja (K3) dalam proses konstruksi. Sehingga Dosen Program Studi Teknik Sipil Universitas 17 Agustus 1945 Semarang melaksanakan kegiatan pengabdian yang berlokasi di Desa Kemuning yang berupa penyuluhan terkait pentingnya Keselamatan dan Kesehatan Kerja (K3) dalam proses pembangunan dan pengembangan Desa Kemuning. Metode kegiatan yang digunakan untuk tercapainya tujuan Pengabdian kepada Masyarakat ini adalah survei untuk mengetahui kondisi masyarakat dan lingkungan, analisis mengenai penyuluhan yang terkait pengetahuan masyarakat mengenai Keselamatan dan Kesehatan Kerja (K3), penyusunan materi tentang Keselamatan dan Kesehatan Kerja (K3), serta melakukan sosialisasi kepada masyarakat Desa Kemuning. Berdasarkan hasil dari proses kegiatan pengabdian kepada masyarakat yang dilaksanakan di Desa Kemuning yang berupa penyuluhan mengenai pentingnya Keselamatan dan Kesehatan Kerja (K3) untuk pelaksanaan konstruksi, dapat memberikan tambahan pengetahuan dan peningkatan sikap kehati-hatian dalam bekerja dibidang konstruksi dan warga semakin tahu item-item yang wajib digunakan dalam memenuhi standar Keselamatan dan Kesehatan Kerja (K3).

This research was motivated by the public's lack of exposure to the potential of culinary products to support tourism in Solok City. The aim of this research is to formulate the potential of culinary tourism as a supporter of tourism in Solok City using SWOT analysis originating from internal factors (strengths and weaknesses) and external factors (opportunities and threats). This research is descriptive in nature with qualitative data obtained through observation techniques, interviews, and documentation, with research informants selected using purposive sampling techniques. The research informants were: Tourism Office, Bundo Kanduang, community and traders. Data was analyzed through data reduction, data presentation, drawing conclusions, and strategic analysis. Overall, the research results show that the potential for culinary products to support tourism in Solok City has strengths, weaknesses, opportunities and threats that can be identified for development. The potential for culinary products to support tourism in Solok City that can be proposed involves: 1) Many types of typical Solok City food are still not exposed to visitors as well as the meaning and traditional traditions contained in each type of typical Solok City food. 2) The potential of culinary products to support tourism in Solok City, consisting of karucuik baluik, banana stem curry, banana pinyaram, limpiang pinyaram and bagalintin banana compote need to be maintained so that they can become selling points with a taste that is maintained and become a legacy for future generations 3) The internal factors of typical Solok City foods such as karucuik baluik, banana stem curry, banana pinyaram, limpiang pinyaram and bagalintin banana compote have a delicious and savory taste. The drawback of Solok City culinary tourism food is that its presentation does not last long at room temperature. The younger generation is not skilled in making it. The external factor of delicious food can increase business opportunities for local MSMEs and can open up new job vacancies if developed. The potential of Solok City's culinary products is threatened and is rarely made by the community, so the current generation does not know the traditional processes and events used to make them.

Tourism promotion plays a crucial role in attracting domestic and international tourists. One of the strategies used is digital advertising, which employs persuasive language styles. This study aims to analyze the use of language styles in the digital advertisements of the Indonesian Ministry of Tourism and how linguistic elements in these ads influence audience perception. The research method used is literature review and discourse analysis of several digital advertisements published between 2020 and 2023. The results show that digital advertisements from the Ministry of Tourism tend to use hyperbole, repetition, and metaphor to create emotional appeal. These findings can serve as a reference for developing more effective destination marketing communication strategies.

Community-based tourism is intended to make the community both the subject and the object of tourism development. High community participation reflects the success of community-based tourism development. This study aims to propose a development direction to encourage social change in the context of regional tourism. The scope of analysis includes the development of tourism product components and the level of local community participation. A qualitative method with a case study approach was used to examine community-based tourism development. Data collection techniques included observation, in-depth interviews, and literature review. Data analysis was conducted using qualitative thematic analysis. This study found that community-based tourism development has not progressed significantly, local community participation remains low, and there is a lack of synergy among stakeholders. This study contributes to the theoretical framework for the future direction of community-based tourism development. 

Green entrepreneurship plays a crucial role, hence requiring the formulation of its development scheme in rural tourism. This research aims to investigate green entrepreneurship practices that contribute to the sustainability and resilience of the local community. The research adopts a qualitative method using an appreciative inquiry approach. In-depth interviews involve key informants such as village government, local communities and rural tourism practitioners. The data analysis technique employed is the stages of appreciative inquiry. The stages of appreciative inquiry are grounding, discovery, dream, and destiny. It examines the orientation of rural tourism product development, community resilience and stakeholder synergies to formulate an ideal development model. The study finds that local community demonstrates a strong commitment to preserving natural and cultural resources while utilizing rural tourism as a means of economic empowerment. Adaptive strategies of the community and entrepreneurial initiatives do not yet show significant development. Stakeholder synergy remains notably low in shaping the trajectory of green entrepreneurship. The implications of this research emphasize the importance of developing adaptive strategies and entrepreneurial initiatives such as eco-friendly community-based tourism projects. It is necessary to strengthen collaboration among stakeholders to enhance green entrepreneurship development.