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This research aims to compare the semantic phenomena of slang used by the Millennial generation and Gen Z on social media. The main focus of this research is to identify the types of slang that are often used by both generations, as well as understanding the meaning and reasons for the use of slang by the Millennial generation. The method used in this research is descriptive qualitative, with data obtained through journal reviews and analysis of documentation from social media such as Facebook, X (formerly known as Twitter), and Instagram. This research found that there are significant differences in the types of slang used by the Millennial and Gen Z generations, which are influenced by cultural and technological developments. In addition, this research reveals that the main reason the Millennial generation uses slang on social media is to strengthen social ties, show familiarity, and follow trends. The use of slang is also considered a way to create a unique and relevant digital identity in their social environment.

The purpose of this activity is to provide insight into relevant leadership skills, increase adaptability, and empower students to lead effectively in a dynamic work environment. The important target of the seminar Transforming the Digitalization Era in Shaping the Spirit of Leadership in Gen-Z and Millennials is all students of the Potensi Utama University, study program in preparing the younger generation to become adaptive, innovative, inclusive, and ethical leaders in the digital era. Through increased understanding of technology, development of leadership skills, formation of a collaborative spirit, expansion of professional networks, and ethical awareness, this seminar is expected to produce future leaders who are ready to face the complexities and opportunities offered by the modern world of work. The method was conducted indoors using slides and presentations in front of the students. Several questions and answers about the material provided were held to facilitate all students in understanding and knowing more about the material that had been delivered previously. The implementation of community service activities took place in the Hall Building B, University of Main Potential Medan starting at 09.00 WIB until completion, attended by 400 student participants from all study programs at the University of Main Potential both offline and online (zoom). Activities in the form of direct delivery of material. The results of the seminar activities are that students are expected to develop adaptive and innovative skills in accordance with the demands of the times, students will also be able to recognize and overcome the challenges of digitalization, as well as implement effective leadership strategies, In addition, this seminar aims to expand the professional network of participants, so that they can collaborate and share experiences with peers. Overall, the seminar is expected to produce young leaders who are ready to face the dynamics and complexities of the modern working world.

The creative industry is changing the way people communicate from physical contact to using internet technology. A strategy that utilizes social media as a means of growing social media engagement. The aim of this research is to explain USS Feed's social media marketing strategy in building social media engagement. This research uses a qualitative approach, with descriptive methods and to obtain research data using observation, documentation and in-depth interviews. Next, it is analyzed by reducing the data, presenting the data, and making a summary by drawing conclusions. The theory used. Social media strategy, namely business goals: building a company image, target audience: millennial generation and gen-z, social analysis gathering information that is developing among gen-z and millennials, planning and brainstorming big ideas about things that are currently happening to create a content, human integrity advertising and social media: promotional strategies on other social media platforms, platform implementation: designing the flow and content of content so that it provides appeal. The theory of social media engagement is: the content resonates with them, originates from a source the trust, reflects something about themselves, other responds, you respond, you give benefits. Research shows that the strategy implemented by USS Feed has accommodated all elements of social media marketing and social media engagement strategies well so that it can increase social media engagement.

This paper explores the emerging leadership dynamics in the ever-evolving digital era, with a particular focus on the role of the millennial generation. Digital transformation has fundamentally changed the business and organizational landscape, giving rise to challenges and opportunities that tomorrow's leaders must face.  The millennial generation, coming of age amidst the technological revolution, occupies a unique position in this context. They have high technology savvy, different values, and unique expectations for leadership. This paper will explore how millennials can face challenges such as adapting to rapid technological change, navigating evolving work cultures, and fulfilling their expectations for meaning in work.  On the other hand, this paper will also discuss the opportunities available to the millennial generation in utilizing technology and their values ​​to lead teams and organizations effectively. Through an in-depth understanding of these changes, this paper aims to provide guidance for the millennial generation who want to succeed in leadership roles in the digital era that continues to transform.

Students at SMK 2 Sampang are a millennial generation that has great potential and productivity but lacks understanding regarding understanding financial literacy. Many of this generation are currently very consumptive, not very sensitive to the environment, do not understand priorities, and rarely understand the correct functions of finance. With this solution, it is hoped that it can overcome the problems faced by students at SMK 2 Sampang, especially regarding financial literacy skills among millennials, who of course are of productive age who will provide performance to our country. The method used in this service uses direct lectures, presentations using Power Point and question and answer sessions. From this activity, all students at SMKN 2 Sampang already understand the importance of financial literacy.

Recently, people have been shocked by the high level of bad credit among Millennials. Based on the findings of the Otoritas Jasa Keuangan (OJK) (Wibowo, 2024), the number of bad loans for more than 90 days in the peer-to-peer (P2P lending) financial technology industry, or what is known as loans for the individual category, has reached IDR 1,73 trillion as of May 2023. The problem is, the Millennial generation or those aged 19-34 years are the biggest "contributors" of bad credit. Various experts say that the Millennial generation is in debt due to the Fear of Missing Out (FOMO) phenomenon, aka following trends to feel like they are not "missing out". Some other experts think that their financial literacy is low.

This study aims to investigate the impact of technology usage on the development of Indonesian language skills among the millennial generation. Millennials are a group that has grown up in a rapidly advancing digital technology era, which significantly affects their ways of learning and communicating, including in language aspects. By utilizing survey and interview methods, data were collected from a representative sample of millennials who actively use technology. The results of the study indicate that the use of technology, such as smartphones, social media, and online learning platforms, has a significant impact on the development of Indonesian language skills among millennials. Although technology provides easy access to information and learning resources, this research also highlights several challenges, such as the misuse of language on social media, which can negatively affect both written and oral language skills. The implications of these findings offer valuable insights for educators, parents, and policymakers in designing effective language learning strategies for the millennial generation.

To convey this, BMKG created an official Instagram account called @msglowbeauty so that the message is conveyed quickly and comprehensively throughout Indonesia. Of course, MS Glow has the right communication strategy on digital media so that the message can be conveyed well and is of course responded to by the public or at least read by the general public on Instagram social media. The aim of this research is to analyze the digital communication strategy on @msglowbeauty on Instagram. Here, of course, MS Glow uses social media in the form of Instagram as new media to convey various information about skin care. Of course, the thing that is taken into consideration is the high and increasing number of Instagram users from Indonesia every year so that Instagram is considered effective for conveying this information. Apart from that, the dominant market segment of Instagram users is millennials and adults. This is of course related to the communication strategy conveyed by Instagram @msglowbeauty because the information conveyed is quite scientific information and of course only understood by people who are growing up or adults.

The era of Globalization has an impact on the acceleration of technology which affects business transaction media and buying and selling patterns of the community, this encourages people to use business transaction media using the internet in the form of sites and buying and selling application systems or more formally known as e-Commerce and triggers consumptive behavior, especially millennials and Gen Z, but the lack of literature makes a research gap found, namely the Research Evidence Gap. The method used in this research is quantitative by using the SPSS statistical software tool version 27, with a sample of 31 students at Politeknik STIA LAN Jakarta. Data is collected through a questionnaire containing questions about online shopping patterns, ease of access to use and payment on online shopping applications or websites, alternative choices of online shopping applications or websites, online shopping methods, frequency of purchases, factors that influence the emergence of consumptive behavior in students of the Politeknik STIA LAN Jakarta human resource management study program of the apparatus class of 2022. After statistical processing, the result of simple regression analysis is Y = ax + b or Y = 8.516 + 0.429, the T test (Hypothesis), namely T count worth 3.440 is greater than t table worth 2.04523, then H0 is rejected and Ha is accepted, it can be concluded that there is an influence of variable x (the influence of e-Commerce) on variable y (consumptive behavior) and the test of the coefficient of determination (R Square) is 0. 290 This value shows that the influence of the e-Commerce variable on the consumptive behavior of students is 29%, while the rest (71% of student consumptive behavior) is influenced by other variables.

The challenges of millennials cover various aspects such as economy, employment, property ownership and leadership. According to Glints, the first challenge millennials face is economic, caused by the impact of previous economic crises and capital losses. In the world of work, millennials are often associated with stigmatization in the workplace and cross-generational differences in working styles, which can be challenging. Property ownership is also a challenge due to the high consumption of millennials. Managers need to be able to adapt to change and not feel stressed as millennials are more likely to seek real work and get bored quickly in the workplace. Millennials also value their own experiences and strengths, so they need to focus on that. This research uses a qualitative approach. This article uses library inquiry techniques, or library investigation, to copy data and understand theories found in relevant literature. The data used for this purpose is undoubtedly a precedent study of related arguments, such as libraries, journals, and scientific articles. Christian Religious Education (CHE) plays a crucial role in holistic education. Through PAK, millennials are guided to cultivate Christian values such as love, peace, honesty and justice. It also plays a role in shaping a moral and virtuous character based on the example of Jesus Christ. In addition, PAK equips millennials with a strong moral and ethical foundation, helps them make responsible and moral decisions, and guides them to live their lives in accordance with Christian values. In today's digital era, Christian Religious Education (CHE) needs to adapt to the technology used in students' lives. This is important to ensure that learning is not boring and can engage students. In addition, Christian Religious Education should also shape students' self-image according to the values of biblical truth. In this way, students can develop a strong character based on Christian faith. PAK in its ministry should encourage every believer, from children to adults, so that they can use and optimize their intelligence/knowledge for the common good Christian Religious Education (CHE) in the modern era faces the challenge of educating the millennial generation which has unique characteristics. This generation is accustomed to technology and has high self-confidence. Therefore, PAK needs to adapt to the technology used in students' lives to ensure that learning is not boring and engaging. In addition, PAK should focus on building students' self-awareness according to the values of Biblical truth and Christian Religious education teaching. This is important to help students develop a strong character based on the Christian faith. In this way, PAK can have a positive impact on the millennial generation and help them become people of faith and morals in an increasingly modern world.    

In this paper, the digitalization of politics is discussed through the role of millennials and Gen Z in Indonesia. Millennials and Gen Z can utilize social media and technology to voice their opinions, raise political awareness, and actively participate in the democratic process. For example, they can organize social actions or conduct political campaigns through internet platforms in the political context, spreading boaxes has become easier and faster thanks to advances in technology and social media. As a result, there needs to be an effort to solve this problem. Improving digital literacy and educating people on how to find and verify information. Before sharing are steps that can be taken. In addition, the government, educational institutions and the media should be active in combating the spread of houxes. .  

This research is a type of quantitative research with non-probability methods. The population of this study is unknown, so it uses the Lemeshow formula, and the number of samples used is 100 respondents. The data collection technique used convenience sampling with the distribution of questionnaires that had been tested for the validity and reliability of the data. The data analysis method used consisted of descriptive analysis, evaluation of the outer model, evaluation of the inner model, and evaluation of indirect effects (mediation). The data analysis tool in this study uses the SmartPLS 3.0 software. The results of this study indicate that perceived of usefulness has a positive and insignificant effect on online purchasing behavior with a significance value of 1.326 < 1.96. Perceived of usefulness has a positive and significant effect on e-wallet user satisfaction with a significance value of 2.685 < 1.96. E-wallet user satisfaction has a positive and significant effect on online purchasing behavior with a significance value of 3.794 < 1.96. Perceived ease of use has a positive and significant effect on e-wallet user satisfaction with a significance value of 8.397 < 1.96. E-wallet user satisfaction has a positive and significant effect in mediating the relationship between perceived of usefulness and online purchasing behavior with a significance value of 2.685 < 1.96.

Indonesian is not only a practical communication tool, but also an element of national identity that plays an important role in uniting individuals, groups, and society as a whole. The development of Indonesian has progressed rapidly, and millennials play a key role in this dynamic. The influence of the millennial generation is not only reflected in the use of everyday language, but also involves the creation of new words that reflect the changing times. The language behavior of the millennial generation, especially among students of the Faculty of Da'wah Class of 2022, is the focus of this study. Through descriptive analysis methods and quantitative analysis using online questionnaires, this study aims to examine the attitude of the millennial generation towards Indonesian. The results showed that this millennial generation They use Indonesian as a means of daily communication, and they find it important to maintain the authenticity of the language in an era of rapidly evolving technology. In this context, the millennial generation is expected to be agents who promote and maintain the sustainability of Indonesian. Despite the influence of slang and technological developments, the millennial generation of the Faculty of Da'wah Class of 2022 shows awareness of the importance of maintaining the authenticity of Indonesian as part of national identity. It is hoped that sustainability and sustainability of Indonesian can continue to be maintained through collaborative efforts and millennial generation's awareness of the importance of this cultural heritage.

The aim of this research is to address the role of the KUA in overcoming unregistered marriages (Nikah Siri) in Kota Tengah District, Gotontalo City and the factors that hinder the role of the KUA itself in unregistered marriages (Nikah Siri). This type of research is Normative Empirical research using a qualitative descriptive approach, analyzing information and interpreting qualitative data.          The research results show that the role and efforts of the KUA have not been effective in dealing with unregistered marriages (Nikah Siri) even though they have implemented a government program, namely the marriage guidance program (Binwin), which provides pre-marital guidance and the formation of sakinah families in order to build superior human resources and reduce the divorce rate. by providing counseling about marriage registration and sakinah families to prospective couples who are about to get married and also by conducting outreach to the wider community. The factors that hinder the KUA in preventing unregistered marriages for couples who are not legally married in Kota Tengah District are caused by 2 factors, namely, internal factors, namely the lack of competent human resources who can provide socialization to the community, and the lack of adequate facilities and other factors. Other external factors include indifferent attitudes, non-compliance with the law, and low legal awareness in society. Therefore, we must work together with agencies such as the KUA in building character and also informing millennials about the impacts of having a relationship before marriage so that there is no such thing as an unregistered marriage. 

Knowledge of finance, understanding of religiosity and security are three aspects that can influence a person's decision to make savings. By understanding these three aspects, it is hoped that the millennial generation will become a generation of quality for the progress of the nation and state. This research is a descriptivequantitative research using primary data. The sample used in this study was 95 millennial generation respondents. Data were obtained by distributing questionnaires both in person and online to respondents who met the qualifications as millennials or those born in 1990 to 2000. The data that was obtained was then processed with statistical software tools, namely SPSS version 26. The results in this study based on the regression test are: first, partially, the financial literacy variable has no influence on saving decisions. Second, partially, religiosity does not have a significant influence on the decision to save in Islamic banks. Third, partially, security has a significant influence on the decision to save in Islamic banks. And fourth, simultaneously, financial literacy, religiosity and security variables significantly influence the decision to save in Islamic banks.

The millennial generation is a generation that has creative ideas or innovations. As a business person or entrepreneur, a person must have knowledge and skills in entrepreneurship, especially in the digital era like now. This research was conducted with the aim of finding out and revealing what abilities or theories are used by millennial generation business actors in New York City. The literary work used as a source of research data is the novel entitled #GIRLBOSS by Sophia Amoruso. This research is a type of qualitative descriptive research using the heruistic method, namely reading thoroughly and the hermeneutic method, namely the study of text interpretation or the process of interpreting text. The results of this research are that there are 3 theories of entrepreneurship which include economic theory (taking advantage of opportunities that can create innovation), psychological theory (what underlies business) and behavioral theory (skills in managing and advancing business).

Senayan Golf Club is a commercial business that is now growing as many people are aware of the importance of maintaining health by exercising. Even Golf has now become a lifestyle by various groups, especially millennials. More and more golf courses are spread in various regions in Indonesia due to the increasing number of golf enthusiasts. Although Senayan Golf Club is one of the 7 best golf courses in Jabodetabek, Senayan Golf Club must be ready to compete with other competitors. Therefore, it requires the role of Marketing Public Relations in building Brand Awareness of Senayan Golf Club based on the Three Ways Strategy namely Push, Pull, Pass Strategy (Ruslan, 2016). In an effort to carry out the functions and roles of Marketing Public Relations, the right strategy is needed. This research uses a descriptive qualitative approach and in-depth interview methods and documentation. Informants in this study are Head of Marketing communication and Social Media Specialist. The results of the research strategies used by Marketing Public Relations in building Brand Awareness Senayan Golf Club are push through publications and promotions through social media, the second strategy is pull by creating educational content and tutorial videos that are interesting and relate to Golf lovers. The third strategy is pass (influence) by building a good image, creating events and tournaments, and working with third parties and sponsorships.

The widespread use of standard and non-standard languages ​​among society is very problematic. Many members of society, especially students or the millennial generation, make mistakes in pronouncing it incorrectly. This research method uses qualitative or descriptive methods. It is hoped that using this method will provide an overview of the use of standard and non-standard language among the millennial generation in the city of Medan. The data sources obtained are based on research results and journal literature studies. The data collection technique used was in the form of randomly distributing questionnaires to the millennial generation. Based on the results of the questionnaire obtained from the younger generation in the city of Medan as many as 34 respondents, it can be explained that the results obtained were 8 respondents or 23.5% who chose the frequent option and 26 respondents or 76.5% of the total respondents chose the infrequent option , this proves that there are still many millennial generations who are reluctant to use standard language in their daily conversations. It can be concluded that there are still many millennial generations who are reluctant to use standard language in their daily conversations. Millennials also tend to predominantly use non-standard languages ​​compared to standard languages.  

The purpose of this research is to obtain information about Ustadz Das'ad Latif. Apart from that, researchers also want to know the method of delivering Ustadz Das'ad Latif's preaching on Ustadz Das'ad Latif's YouTube channel to students of the Department of Communication and Islamic Broadcasting, Faculty of Da'wah and Communication, UIN North Sumatra. The research results show that; That is the content of the da'wah message conveyed by Ustadz Das'ad Latif, motivation, advice, warnings which are packaged in the form of videos which are embellished by choosing adaptive sentences so that they can be easily accepted and understood by students. The method of delivering Ustadz Das'ad Latif's Da'wah has a distinctive audio and visual sound that matches the way he delivers his preaching and with various themes every week. Likewise, the title of the da'wah content engages the younger generation of millennials so that students are more motivated.

Indonesia is expected to enter the Demographic Bonus era, a condition where the population of productive age is greater than that of non-productive age. This dominant generation of productive age can also be called the Millennial Generation. According to data held by BPS regarding the increase in Indonesia's population in 2015, the percentage of the working age population was around 70%. The Demographic Bonus has the potential to spur Indonesia's economic growth. However, this condition has requirements, namely the need to provide housing facilities that can accommodate the percentage of the working age population in the range of 70%. The Demographic Bonus has the potential to spur Indonesia's economic growth so that it is hoped that it can improve the welfare of the Indonesian people. However, this condition has requirements, namely the need to provide housing facilities that can accommodate these millennials. Moreover, the current urbanization trend is encouraging the millennial generation to work in big cities in Indonesia. Providing housing facilities in areas supported by adequate transportation facilities or transit/TOD-based housing development can increase the work productivity of millennials. However, the challenges faced in housing services in TOD areas are land issues and ownership status owned by private parties because strategic locations have higher value from an economic perspective. If this happens, then residences in TOD areas will become typical residences intended for people with high incomes. On the other hand, not all millennials are high-income people. In terms of age, most millennials are still in the middle and lower category because they are still at the stage of starting their careers, so providing housing facilities for millennials does not only pay attention to location, but also to economic aspects. In this article, we discuss affordable housing in TOD areas as fulfilling housing needs for millennials along with concepts from an architectural perspective that have been implemented in Indonesia and in several countries in the world as a comparison so that they can be input for special development of affordable housing in TOD areas for millennials in Indonesia.