SciRepID - Scientific Publication Search

Publication Search

54,413 articles from 425 journals · 1,456 citations tracked

Showing 41-60 of 291

Analytics

Era Fazira; Sofia Sofia

Mars: Jurnal Teknik Mesin, Industri, Elektro Dan Ilmu Komputer 2025 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

This study examines and provides a descriptive analysis of Omah Pulung, a residential house located in Banyumanik, Semarang City, Central Java. The focus of the research is directed at the application of a minimalist architectural style that emphasizes simplicity of form, spatial efficiency, and aesthetic aspects that are in harmony with the characteristics of the building. The principles of minimalist architecture are applied through the selection of simple but functional materials, optimal natural lighting arrangements, and air circulation systems that are suitable for Indonesia's tropical climate. The research method uses a qualitative approach with observation, documentation, and descriptive analysis techniques to explore the physical and functional characteristics of the house. The results of the study show that Omah Pulung successfully represents the principle of minimalism through simple geometric shapes, efficient use of space, and natural lighting that supports the comfort of residents. In addition, good air circulation strengthens the adaptation of the house to tropical climatic conditions so that healthy and sustainable housing is created. This research contributes to the understanding of the application of minimalist architecture in the local context, as well as a reference for the development of residential design that is environmentally friendly and according to the needs of urban communities in Indonesia.

Mashuri Mashuri; Eny Haryati; Widyawati Widyawati

International Journal of Humanities and Social Sciences Reviews 2025 Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

This research is motivated by the significance of inclusive education as a way to guarantee access and equity for students with special needs in Sidoarjo Regency. Even with robust national policies advocating for inclusive schools, their impact at the regional level is still not thoroughly examined. This study aims to assess the impact of inclusive school initiatives on enhancing educational access and equity of services. The aims are to (1) evaluate the access rates of students with special needs to both formal and non-formal education; (2) analyze equity of services in relation to facilities, teaching standards, and learning results; (3) pinpoint factors that facilitate and hinder implementation; and (4) develop policy suggestions for enhancing equitable services. The research utilizes a mixed-methods strategy incorporating a sequential explanatory framework that integrates quantitative survey information from 30 schools along with qualitative interviews conducted with policymakers, educators, and parents. The results show that the success of inclusive programs in Sidoarjo is intermediate, with significant differences between urban and rural schools. Leadership, teacher effectiveness, and collaboration across sectors stand out as crucial factors for success. The research indicates that maintaining inclusive education necessitates regional policy coordination, development of human resources, and data-driven monitoring to guarantee equity and equal learning chances for every student

Alfarid Hendro Yuwono; Syaad Patmanthara; Aripriharta Aripriharta; Triyanna Widiyaningtyas; Nafi Isbadrianingtyas +2 more

jurnal Riset Rumpun Agama dan Filsafat 2025 Pusat Riset dan Inovasi Nasional

The development of digital technology and the Internet of Things (IoT) has transformed the paradigm of urban development towards the concept of a smart city based on data and connectivity. This study analyzes the nature of smart cities through three dimensions of the philosophy of science: ontology, epistemology, and axiology. From an ontological perspective, a smart city is understood as a complex entity consisting of physical, digital, social, and ecological systems that interact with each other to create efficient and adaptive urban governance. Epistemologically, knowledge in a smart city is obtained through the process of collecting, processing, and analyzing data from various IoT devices, sensors, and citizen participation, thereby producing new insights that support evidence-based decision-making (data-driven governance). From an axiological perspective, a smart city has ethical values and goals to improve the quality of life of its citizens, strengthen government transparency, maintain environmental sustainability, and promote inclusive social participation. Thus, this study asserts that the development of a smart city is not only technological but also has a philosophical foundation oriented towards a balance between efficiency, humanity, and sustainability.

Nur Hikmah; Pasyamei Rembune Kala; Ully Fitria

Jurnal Riset Ilmu Farmasi dan Kesehatan 2025 Asosiasi Riset Ilmu Kesehatan Indonesia

Pneumonia is one of the leading causes of mortality in children under five, especially those living in households with active smokers. This study aims to determine the risk of pneumonia in toddlers from smoking families in the working area of Meuraxa Public Health Center, Banda Aceh City. The research used a case-control design with 33 respondents, consisting of 11 cases (toddlers with pneumonia) and 22 controls (toddlers without pneumonia). Data collection was conducted through a structured questionnaire and analyzed using the chi-square test. The findings revealed that the prevalence of pneumonia among toddlers from smoking households was 33.3%. There were significant associations between pneumonia incidence and several factors, including nutritional status (p = 0.024), immunization status (p = 0.034), exclusive breastfeeding (p = 0.027), parental smoking behavior inside the house (p = 0.009), and household ventilation (p = 0.017). Toddlers who were not exclusively breastfed, had poor nutritional status, incomplete immunization, poor air ventilation, and exposure to cigarette smoke at home were at higher risk of developing pneumonia. This study emphasizes the vital role of the family in creating a healthy, smoke-free home environment that supports children's well-being. Community-based interventions and educational programs are essential to prevent pneumonia and improve the quality of life of children, particularly in urban public health areas like Meuraxa.

‘Afiah Bima Putriani

Konstruksi: Publikasi Ilmu Teknik, Perencanaan Tata Ruang dan Teknik Sipil 2025 Asosiasi Riset Ilmu Teknik Indonesia

The limited urban land in Greater Jakarta demands the emergence of a residential approach that is more adaptive to the growing needs of space. This study examines the application of the concept of a growing house in the residence of Rumah Swatantra by Studio Dasar. The research method uses a qualitative-descriptive approach through literature studies and direct interviews with the designer architects. The results of the study show that the application of modular patterns and concrete hollow infill structure systems provides the flexibility of space growth without the need to dismantle the basic structure. The process of space growth occurred gradually following the development of the family from 2017 to 2024, and showed that the quality of space can still be maintained even though the building is built in stages. These findings confirm that the concept of growing houses can be an alternative strategy for sustainable housing in urban areas that experience limited land. In addition, this study highlights the importance of careful spatial planning from the early stages of development so that spatial expansion can be carried out efficiently, measurably, and in harmony with the needs of residents. This approach not only improves the comfort and functionality of the space, but also minimizes construction waste and future renovation costs.

Fahrudin Ahmad; Roni Kartika Pramuyanti; Kukuh Wisnuaji Widiatmoko

Journal of Civil Engineering and Technology Sciences 2025 Faculty Of Engineering University 17 August 1945 Semarang

Penelitian ini bertujuan untuk mengkaji dampak penutupan perlintasan kereta api Alastuo terhadap peningkatan volume kendaraan dan intensitas kebisingan di kawasan Fly Over Bangetayu, Kota Semarang. Fenomena ini mencerminkan tantangan tata kelola lalu lintas urban akibat perubahan infrastruktur transportasi. Dengan menggunakan pendekatan kualitatif deskriptif, studi ini dilakukan melalui metode studi kasus di lokasi terdampak. Data dikumpulkan melalui wawancara semi-terstruktur, observasi partisipatif, dokumentasi visual, serta pengukuran intensitas kebisingan menggunakan sound level meter pada sembilan titik waktu berbeda selama tiga hari pengamatan. Partisipan meliputi warga sekitar, pengguna jalan, dan petugas lalu lintas. Hasil analisis tematik menunjukkan adanya korelasi positif antara peningkatan volume kendaraan dan intensitas kebisingan, dengan nilai puncak kebisingan mencapai 93,6 dB pada sore hari. Temuan ini menegaskan bahwa perubahan rute akibat intervensi kebijakan infrastruktur dapat menyebabkan beban akustik yang signifikan di jalur alternatif. Penelitian ini memberikan kontribusi pada pemahaman tentang relasi spasial antara kebijakan lalu lintas dan degradasi lingkungan akustik. Implikasi teoretis mengarah pada integrasi studi kebisingan dalam perencanaan transportasi berkelanjutan, sementara implikasi praktis mencakup kebutuhan akan pengaturan lalu lintas yang adaptif serta mitigasi kebisingan melalui vegetasi, jalur alternatif, dan edukasi berkendara. Penelitian lanjutan disarankan melibatkan pendekatan interdisipliner untuk mengevaluasi dampak kebisingan terhadap kesehatan masyarakat secara langsung.

Egies Mauliddya

Shipping and Transport Management Journal 2025 Indonesian Maritime Researchers and Lecturers

This study aims to analyze the interest of residents of Semarang City in using the Trans Jateng service and to identify the factors that influence this interest. The background of this study is the low proportion of residents switching to public transportation despite the availability of the Trans Jateng service. This research adopts a quantitative approach, utilizing a survey method to collect data, which is then processed using SPSS software. The results of the study indicate that factors such as service quality (including service, comfort, and safety), fare perception, and stop access significantly influence the interest of residents in using Trans Jateng. These findings are valuable for understanding the factors that drive the adoption of public transportation in urban areas. The novelty of this study lies in its specific focus on Semarang City and the integration of resident interest variables with the relatively new Trans Jateng service in the region. The study’s implications offer practical recommendations for public transport operators to improve fare policies, enhance promotional strategies, and optimize modal integration to encourage greater use of public transportation.

Willia Novi Aryani; Adelia Irma Artika; Agi Bara Firdaus; Ahmad Jazily; Andrilia Agustin +6 more

RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan 2025 Asosiasi Ilmuwan Pendidikan, Sosial, dan Humaniora Indonesia

This study aims to analyze the role of digitalization in driving social development in Indonesia through the perspective of development sociology. Digitalization has become a major force transforming social structures, values, and interaction patterns in societies worldwide. The results show that digital technology contributes significantly to increased social participation, economic empowerment, and equitable access to information. However, on the other hand, challenges arise in the form of a digital divide between urban and rural communities that can deepen social inequality. In the context of development sociology, digitalization is not only viewed as a technological process, but also as a social phenomenon that influences the dynamics of community life. Therefore, digital-based development must be directed inclusively so that all levels of society receive equal benefits. The government, educational institutions, and the community need to synergize in strengthening digital literacy and maintaining socio-cultural values ​​amidst the current of technological globalization. With a fair and participatory approach, digitalization can be an important means of strengthening social solidarity and realizing shared prosperity.

Erik; Erik Muhammad Hanafi; Nur Endah Fajar hidayah

EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS 2025 LPPM Universitas Sains dan Teknologi Komputer

This study to analyze factors influencing taxpayer compliance in paying Rural and Urban Land and Building Tax (PBB-P2) in Sragen Regency. Tax compliance is a crucial issue in state revenue, and understanding the factors that influence it is crucial for designing effective tax policies. The independent variables studied are taxpayer awareness, tax socialization, and the tax system, with PBB-P2 taxpayer compliance as the dependent variable. Data were collected from taxpayers in Sragen Regency and analyzed using multiple linear regression methods.   The results of the regression test indicate that not all hypothesized factors have a significant influence on tax compliance. Partially, the variables of taxpayer awareness and the tax system were shown to have a positive and significant influence on compliance with PBB-P2 payments. This indicates that the higher the taxpayer awareness and the better the tax system implemented, the higher the level of taxpayer compliance. Conversely, the variable of tax socialization was found to have no significant effect on taxpayer compliance. This finding suggests that the existing socialization program may not be effective or needs to be re-evaluated to achieve a more tangible impact.   Based on these findings, this study recommends that the local government and tax authorities in Sragen Regency focus more on increasing taxpayer awareness and continuously improving the tax system. Although the socialization program was not statistically significant, it is recommended to review the socialization strategy to make it more targeted and relevant to taxpayer needs. This is expected to improve taxpayer compliance with PBB-P2, which will ultimately have a positive impact on regional revenue.      

Fadiah Aisyah; Julfie Zahara; Gama Pratama

Jurnal Ekonomi, Akuntansi, dan Perpajakan 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study examines two key development issues in developing : economic dualism and population issues, using a qualitative approach using library research. The analysis shows that economic dualism, characterizes by the gap between the low-productivity traditional sector and the high-tech modern sector, remains a key characteristic of Indonesia’s economic structure. On the other hand, high population growth and uncontrolled urbanization exacerbate inter-regional inequality and weaken the equitable distribution of development outcomes. The interconnectedness of these two issues creates a cycle of proverty that is difficult to break and hinders the achivement of sustaineble development. Therefore, an integrative and inclusive develpment strategy is neded, encompassing strengthenung the tradisional sector, equitable imvestment, improving the quality of human resources, and controlling population growth to ensure more balanced and equitable development.  

Cindy Aulia; Dahnila Aini; Nurul Hikmah; T. Rivaldo Putra; Fatmawati Fatmawati

RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan 2025 Asosiasi Ilmuwan Pendidikan, Sosial, dan Humaniora Indonesia

Puddles after rainfall remain a common environmental issue in urban areas, including in higher education environments. At Sultan Syarif Kasim State Islamic University (UIN Suska) Riau, post-rain flooding often disrupts academic activities and reduces comfort among campus residents. This study aims to identify the locations of post-rain flooding, analyze the contributing factors, and explore the perspectives and proposed solutions of the campus community through a participatory mapping approach. The study employed a qualitative descriptive method supported by Geographic Information System (GIS) spatial analysis. Data were collected through field observations, interviews with students, lecturers, and staff, and GPS-based flood point mapping. Results show that puddles frequently occur in main parking areas, inter-faculty roads, and flat areas around the Student Activity Center. The main causes include inadequate drainage systems, clogged channels due to waste, limited infiltration zones, and impervious surfaces. The campus community suggested solutions such as improving drainage, constructing infiltration wells, and adopting the green campus concept. Participatory mapping proved effective not only for identifying environmental problems but also for raising ecological awareness and shared responsibility among the academic community.

Wawan Sugianto; Amirul Mustofah; Eny Haryati

RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan 2025 Asosiasi Ilmuwan Pendidikan, Sosial, dan Humaniora Indonesia

This research analyses the challenges to service innovation in civil registration, specifically the issuance of birth certificates at the Sidoarjo Regency Department of Population and Civil Registration, within the context of governmental digital transformation. Employing a qualitative approach via in-depth interviews, field observations, and document analysis, the study identifies various obstacles encountered in the process of public service digitisation. The findings indicate that the principal challenges include: (1) resistance to change from both civil servants and the public regarding the digital system; (2) limitations in information technology infrastructure and internet connectivity in rural areas; (3) the digital literacy gap between urban and rural community groups; (4) the complexity of coordination among government agencies within the integrated system; and (5) budgetary constraints for continuous system maintenance and development. The study also found that despite various innovations such as online services, mobile apps, and digital queuing systems, their implementation still faces significant technical and non-technical impediments. These findings contribute to the literature on public sector innovation by revealing the dynamics of e-government implementation at the regency/city level, and offer strategic recommendations for policymakers on optimising the digital transformation of civil registration services. The novelty of this research lies in its comprehensive analysis, which integrates technological, organisational, and social perspectives within the context of local government in Indonesia post-COVID-19 pandemic.

Alamsyah, Adelya Putri; Jamil, Muhammad; Aris, Valentino

Jurnal Riset Rumpun Ilmu Ekonomi 2025 Lembaga Pengembangan Kinerja Dosen

This study aims to analyse the design and optimization of digital marketing to increase the brand awareness of the IdRink MSME through the integration of a website and Instagram. The research employed a Research and Development (R&D) method using the Four-D model (Define, Design, Develop, Disseminate), combined with prototyping techniques and evaluation through blackbox testing. Data were collected through interviews, literature review, observation, Google Analytics, Instagram Insight, and A/B testing questionnaires administered to 100 respondents. The results show that the development of a WordPress-based website and a structured Instagram content plan significantly improved IdRink’s digital performance. Within one month, the audience growth rate increased by 256%, average post reach reached 216%, and website traffic recorded 298 users. Brand awareness measurement indicated brand recognition of 74% and brand recall of 79%, higher than the comparison brand in the local beverage category. These findings indicate that integrating a website and Instagram as a digital marketing strategy is effective in moving IdRink from the unaware-of-brand stage to recognition and recall, expanding market reach, strengthening customer engagement, and building a more professional brand image among young urban consumers. The study recommends maintaining content consistency and utilising digital analytics to support future marketing decision-making.

Robby Pratama; Melly Andriana; Dara Wisdianti

International Journal of Mechanical, Electrical and Civil Engineering 2025 Asosiasi Riset Ilmu Teknik Indonesia

 The development of major cities in Indonesia, including Medan, is inseparable from complex social, economic, and political dynamics. This transformation often leads to a mismatch between the city's image and its local identity, reduced access to adequate housing, and the decline of public open spaces, particularly in urban fringe areas such as Pulo Brayan. In fact, public spaces play a crucial role in supporting social interaction and ecological functions within a city. This study focuses on the importance of redesigning public space in the Pulo Brayan area using a sustainable architectural approach. The main objective is to create a public space that can address social, economic, and environmental challenges in an integrated manner. The proposed design emphasizes the integration of historical values, active community participation, and ecological functionality to support the realization of sustainable cities, in line with the principles of Sustainable Cities and Communities. Thus, this design is expected to serve as a contextual, inclusive, and sustainable model for public space regeneration.

Ummil Fida Thaha; Maftuh Maftuh

Jurnal Budi Pekerti Agama Islam 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

This study highlights the significant role of students at SMA Tahfidz Khairunnas Surabaya in promoting the values of moderate Islam within the urban metropolitan context of Surabaya. The findings demonstrate that the implementation of moderate Islamic education is reflected in four core principles: At-Tawazun (balance), At-Tawasuth (moderation), At-Tasamuh (tolerance), and Al-Adl (justice). These values are supported by the family, school, and community environment, which collectively contribute to shaping students’ understanding and practice of moderation. The results further suggest that fostering moderate Islamic values in metropolitan society requires both maturity and contextual comprehension, enabling communities to internalize and apply these principles effectively. The involvement of students in disseminating moderate values represents an essential step toward strengthening critical thinking, moral integrity, and social ethics in accordance with Islamic moderation. Therefore, the educational practices at SMA Tahfidz Khairunnas not only contribute to individual student development but also serve as a catalyst for cultivating a more harmonious, tolerant, and balanced urban society.

Fadhil Ahmad; Hamid Rahman; Tata Sutabri

Saturnus: Jurnal Teknologi dan Sistem Informasi 2025 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

This study presents the integration of a Large Language Model (LLM) Ollama with the OpenStreetMap (OSM) API within a Business Intelligence (BI) framework to develop an intelligent, location-based recommendation system. The system is designed to assist users in finding dining, leisure, and resting places through natural language interaction and contextual understanding. The LLM interprets user input semantically, transforms it into structured spatial queries, and retrieves relevant geospatial data from OSM. The data are then analyzed, categorized, and visualized using BI methods to enhance interpretability and decision-making. The system was implemented using Next.js, Leaflet.js, ensuring interactivity and scalability for web-based deployment. Technical evaluation focused on system accuracy, response time, and output consistency. Results demonstrate an average response time of 1.74 seconds, 80% accuracy, and 80% consistency, proving the model’s efficiency in producing relevant, context-aware recommendations. This integration highlights the potential of combining open geospatial data, local LLMs, and BI analytics to create intelligent, data-driven decision support systems applicable to tourism, urban planning, and spatial information management.

Carlos Petter Timotius; Elisabeth V. Wambrauw; Juliani Wairata

Konstruksi: Publikasi Ilmu Teknik, Perencanaan Tata Ruang dan Teknik Sipil 2025 Asosiasi Riset Ilmu Teknik Indonesia

Green Open Space (GOS) is an essential element in urban spatial planning that functions to maintain air quality and ecosystem balance. This research aims to analyze the influence of GOS on the concentration levels of Carbon Dioxide (CO2​) in the urban area of Jayapura City. The study locations were focused on two areas with distinct characteristics: Jalan Sam Ratulangi, which has high vegetation coverage, and Jalan Percetakan, which is dominated by built-up areas and dense commercial activity. The methods used include spatial analysis utilizing Landsat 8 satellite imagery Band 4 (Red) and Band 5 (NIR) to calculate the NDVI (Normalized Difference Vegetation Index), a vegetation time series analysis from 2019–2024, and direct CO2​ concentration measurements taken at three different times (morning, noon, afternoon). The data was processed using ArcGIS with the Kriging Interpolation method to generate spatial distribution maps of CO2​ in both locations. The results show that Jalan Sam Ratulangi has a GOS area of 6.13 ha (94%), while Jalan Percetakan has only 2.95 ha (31%). This difference significantly impacts CO2​ levels, with an average concentration of 484 ppm at Sam Ratulangi, which is lower than Percetakan's average of 567 ppm. The highest CO2​​ value at Percetakan reached 649 ppm during the afternoon, whereas Sam Ratulangi recorded only 488 ppm. This study proves that the wider and healthier the GOS, the lower the CO2​​ concentration detected. These results demonstrate that vegetation plays a significant role in reducing carbon emissions in urban areas, supporting the crucial role of GOS in maintaining air quality and supporting sustainable urban development in Jayapura City.

Ahmad A. Haruna; Monita Y. Beatrick; Marsal Arung Lamba

Konstruksi: Publikasi Ilmu Teknik, Perencanaan Tata Ruang dan Teknik Sipil 2025 Asosiasi Riset Ilmu Teknik Indonesia

The rapid growth of online transportation services has significantly transformed urban mobility patterns, including in Abepura District, Jayapura City. This study is grounded in the concept of smart mobility, which emphasizes technological integration, efficiency, and accessibility within the smart city framework. The theoretical foundation draws on consumer preference theory and the Customer Satisfaction Index (CSI) model. A quantitative approach was applied through questionnaires distributed to 100 respondents, supported by secondary data on digital infrastructure and local transport regulations. The analytical methods included conjoint analysis to identify user preferences, CSI analysis to assess smart mobility readiness, and spatial analysis to map infrastructure support. The findings indicate that fare and safety are the most influential attributes shaping user preferences, followed by application usability, transport mode, and travel time. Maxim emerged as the most widely used application, followed by Grab and Gojek. The CSI score reached 77.60%, categorized as “highly ready,” though gaps remain in intermodal integration and waiting time efficiency. Spatial analysis confirmed that the coverage of 16 BTS towers in Abepura adequately supports online transportation operations. In conclusion, online transportation services in Abepura District demonstrate strong readiness to support the implementation of smart mobility, yet further improvements are needed in modal integration and operational efficiency to ensure sustainable and inclusive urban mobility.

Mursalin Mursalin; Khaeriyah Khaeriyah

International Journal of Economics, Commerce, and Management 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Regional budget management constitutes a critical foundation for achieving good governance in the era of decentralization and regional autonomy. This article comprehensively examines the pivotal role of accountability and transparency as essential instruments in enhancing the quality of regional budget governance. Employing a qualitative research methodology through systematic literature review and policy analysis, this study investigates the conceptual framework, implementation mechanisms, and practical implications of accountability and transparency principles in regional financial management. The findings reveal that robust implementation of accountability mechanisms—including financial reporting systems, internal and external oversight, and performance measurement—coupled with comprehensive transparency practices through information disclosure, public participation, and digital technology utilization, significantly contribute to strengthening institutional legitimacy, enhancing budget allocation efficiency, and preventing corruption. The research identifies that accountability is operationalized through multiple layers including legal compliance, procedural adherence, program effectiveness, and policy justification, while transparency manifests through open access to budget documents, participatory planning processes, and technology-enabled information systems. However, the study also uncovers substantial implementation challenges encompassing limited human resource capacity in financial management, inadequate inter-agency coordination, varying levels of public financial literacy and participation, and disparities in technological infrastructure between urban and rural areas. These challenges necessitate a multi-dimensional approach to reform. The article proposes evidence-based policy recommendations including systematic capacity building programs for government apparatus, strengthening regulatory frameworks with effective enforcement mechanisms, community empowerment through financial literacy initiatives, strategic investment in integrated digital platforms, and fostering collaborative partnerships among government institutions, legislative bodies, oversight agencies, civil society organizations, and citizens.

Yasser Muda Panjaitan; Kartini Harahap; Onan Marakali Siregar

Jurnal Manajemen Kreatif dan Inovasi 2025 International Forum of Researchers and Lecturers

This study aims to analyze the influence of Brand Awareness and lifestyle on the purchase intention of IQOS products in Medan City. The background of this research is based on the shifting consumption patterns of urban society, which increasingly prioritizes health and modern lifestyles, leading to a transition from conventional cigarettes to alternative tobacco products. The research method applied is quantitative with an associative approach, using questionnaires and literature studies. The results show that Brand Awareness has a positive and significant effect on purchase intention, with recognition as the most dominant indicator. Lifestyle also significantly affects purchase intention, with opinion as the most influential indicator. Simultaneously, Brand Awareness and lifestyle have a significant impact on purchase intention, with exploratory interest as the highest indicator. These findings emphasize that strong brand identity and lifestyle compatibility are key factors in enhancing consumer interest and potential purchases of IQOS in the urban market.