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This study aims to analyze the marketing strategy for BSI OTO products at KCP Medan Marelan, the type of research method used is a qualitative method, and data collection is carried out by observation and interviews, the data taken is in the form of observations and also from interviews. interview with BSI KCP Medan Marelan officers. Based on the results of the research it was found that the obstacles in marketing BSI OTO at KCP Medan Marelan included inactivity on social media, tight competition from other banks and also the lack of public understanding in the financing application process. and efforts to Overcoming the existing obstacles, BSI KCP Medan Marelan innovates products that will be adjusted to the needs and desires of customers and also adds application facilities in the form of mobile banking and also the BSI website which can make it easier for customers to carry out various transactions and also understand the products available at BSI. and for the marketing strategy of BSI OTO bank BSI KCP Medan Marelan implementing promotions and excellent service, promotions are carried out such as: distributing and distributing brochures, conducting outreach and also conducting promotions indirectly through social media and also excellent service by CS for customers.

This article discusses the important role of Islamic economics in halal financial management and its impact on the modern business world. Through a qualitative approach, this study explores how the application of Islamic principles not only improves the welfare of the people but also creates an ethical and sustainable business environment. It is found that Islamic financial institutions play a central role in providing products and services that are in accordance with Islamic values, although challenges in terms of reputation and public trust remain obstacles. This study also highlights the importance of supportive promotion and effective education to improve public understanding of Islamic finance. With the increasing awareness and demand for halal financial products, this article shows the great potential of Islamic economics in contributing to global economic growth. The conclusion of this study emphasizes the need for collaboration between business actors, financial institutions, and the government to create a conducive ecosystem for economic development.

Facing the JKN era is not easy, especially for private hospitals. Private hospitals need strategy, understanding, understanding and mutual agreement throughout the internal hospital, both doctors, nursing staff, general staff and management. The strategy for promoting health services in hospitals and other health facilities is not much different from the marketing strategy in general. It aims to promote and introduce the Hospital and the services provided. The purpose of writing this scientific article is to find out and review from a theoretical point of view how the strategy is carried out by private hospitals in this JKN era. The method used is a theoretical study by analyzing and comparing existing theories. It then learns more about a subject in theory or research and helps readers understand it better and with implications. The results of this theoretical study are private hospital services by implementing strategies and principles for implementing the National Health Insurance Program (JKN) such as mutual cooperation, non-profit, openness, portability, membership, trust funds, and management. It can be concluded that the strategy for promoting health services in private hospitals is to implement them in accordance with established standards and laws. The health service quality strategy is also the main key to service promotion to increase patient satisfaction in receiving care. It is expected that hospital institutions will continue to provide excellent and comprehensive health services and meet the basic health needs of patients.

Youth entrepreneurship plays a strategic role in strengthening local economic development; however, limited knowledge, skills, and business mentoring remain major challenges for rural youth. This community service program focuses on developing youth entrepreneurship through a village business incubator based on the 8P principles: Place, People, Process, Partnership, Profit, Promotion, Product, and Price. The program aims to improve access to entrepreneurial knowledge, skills, and resources for youth in RT 013, Lubuk Gaung Subdistrict, Sungai Sembilan District. The approach employed socialization, entrepreneurship training, participatory discussions, and business mentoring tailored to local potential. The results show increased understanding of business planning, market identification, partnership development, and the use of information technology in business activities. The implementation of the 8P-based incubator model successfully strengthened entrepreneurial mindset, motivation, and youth readiness to develop sustainable local businesses. Furthermore, this program also opens up opportunities for more structured, collaborative business development, which is crucial for long-term sustainability at the village level. Overall, this program contributes to increasing the capacity of youth as agents of change in the local economy.

Marketing strategy is an effort made by a businessman in introducing his product to achieve the desired goals by developing competitive advantages and efforts used to generate profits. The marketing strategy is very important for Micro, Small and Medium Enterprises (MSMEs) in marketing their products. Where in marketing management there are four marketing strategies through the Marketing Mix, namely product, price, place and promotion. The purpose of implementing a marketing strategy through Marketing Mix is ​​to increase product sales and provide an understanding of marketing strategies in order to solve specific problems in marketing. This community service activity was carried out in the Bojo Environment, Awang Tangka Village, Kajuara District, Bone Regency. The results achieved in this activity were an increase in image and sales as well as an increase in knowledge and insight regarding marketing strategies at Mrs. Asriani's MSMEs Pastry Business. The method used in this activity is the socialization method of implementing marketing strategies by utilizing brochures as learning materials.

This research discusses how to optimize marketing through social media at Sugarbelly_id SMEs. Currently Sugarbelly_id is facing fierce competition from other MSMEs selling similar products. This obstacle was factored in by the owner's lack of understanding of the latest business strategy developments which caused sugarbelly_id to have little engagement from target consumers and a brand image that had not yet been formed. So this study aims to provide an understanding regarding good Social Media Marketing strategies for sugarbelly_id SMEs and help optimize the use of social media and online platforms to build a more effective and attractive Brand Image and increase promotion using digital tools that guarantee increased engagement. The method used is descriptive qualitative analysis which is collected through interviews with the owner, surveys through questionnaires and observations which then analyze the appropriate strategy. The results obtained are that Sugarbelly_id SMEs already have a good brand image and the number of followers on the Sugarbelly_id Instagram account has increased from before, which was 350 followers. In addition, the number of Profile Visits on the Sugarbelly Instagram account has also increased, reaching 1,801 visitors in the last 6 days.

In the digital era, some MSMEs have not been able to compete in facing the challenges of increasing visibility and turnover through digital promotion. One of the main obstacles is the limited understanding and strategies in using social media, especially Instagram, which has the potential to support market expansion and brand recognition. This Community Service activity (PKM) is designed to provide assistance to Kamala Coffee in utilizing Instagram Insight and implementing effective logo branding. The activity stages include needs analysis, preparation of training materials, hands-on training, as well as implementation and evaluation of results. Based on the results of the activities, there was a significant increase in engagement and reach of content on social media, especially through the Instagram Insight feature. The use of a new and attractive logo also helped increase brand awareness. Through this approach, Kamala Coffee is expected to maximize their digital potential to achieve their target turnover and strengthen their position in the local market.