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This research was conducted based on the observation that Batu Parsidangan Siallagan is one of the main tourist destinations in Samosir Regency and consistently attracts many visitors. The site is highly rated on several travel platforms, confirming its strong potential as a cultural tourism icon. However, despite this popularity, some visitors provide negative feedback, particularly regarding inconsistent service quality, attractions that do not fully meet expectations, and inadequate supporting facilities. These conditions encourage further study to analyze tourists’ perceptions of service quality and tourist attractions, as well as their influence on visitor satisfaction. A total of 99 respondents were selected using purposive non-probability sampling to ensure the data collected aligned with the research objectives. Data were gathered using a structured questionnaire tested for validity and reliability, then analyzed through descriptive statistics and inferential methods, including multiple regression, the coefficient of determination, t-test, and F-test. The findings show that service quality and attractions together account for 56.3% of the variation in visitor satisfaction. These results highlight the need to enhance service quality, create more engaging cultural attractions, improve supporting facilities, and provide continuous training for local human resources so that Batu Parsidangan Siallagan can maintain its status as a leading tourist destination.

Kampuang Minang Nagari Sumpur Tourism Village in South Batipuh District, Tanah Datar Regency, West Sumatra, is a cultural and natural tourism destination with the uniqueness of the gadang house that still functions as a residence, preserved Minangkabau traditions, and natural beauty such as Lake Singkarak. However, there is a gap between the expectations and reality of the tourist experience that visitors feel. This shows that even though the potential and attraction of tourism is huge, there are still weaknesses in destination management that can affect visitor perception and satisfaction. In addition, until now there have not been many studies that specifically examine the perception and experience of tourists in Kampuang Minang Nagari Tourism Village in Sumpur, even though visitor perception greatly determines the image, loyalty, and sustainability of tourist destinations. This study uses a quantitative descriptive approach with data collection techniques in the form of observations, questionnaires, and interviews with visitors. The data analysis technique uses a descriptive quantitative approach with the one score one indicator method based on the Likert Scale to identify visitors' perceptions of aspects of accessibility, facilities, tourist attractions, services, environmental conservation, and personal satisfaction and experience during travel. The results of the research are expected to provide a comprehensive overview as the basis for developing an effective and sustainable tourism village management strategy.

The phenomenon of TikTok content aesthetics has emerged as a new strategy in tourism promotion, including in Labuan Bajo. However, not all content produced has appealing aesthetic quality. Many videos still appear monotonous, lack creativity, or fail to highlight local uniqueness. As a result, some content falls short in building a strong destination image and instead gets lost in the increasingly saturated digital content competition. This research aims to examine in depth how the aesthetics of TikTok content contribute to increasing tourist interest in visiting Labuan Bajo, one of Indonesia’s super-priority destinations. Labuan Bajo was chosen as a case study not only because of its world-class tourism appeal but also because it is currently being actively promoted through digital branding strategies. The study employs a qualitative approach with a case study design. Data were collected through TikTok content observation, in-depth interviews with content creators and local tourism stakeholders, as well as literature analysis on smart tourism and destination branding. This approach was selected to uncover the underlying meaning behind aesthetic content strategies while also highlighting the challenges faced in their implementation. The findings reveal that the aesthetics of TikTok content play a significant role in building a positive image of Labuan Bajo, enhancing its visual appeal, and creating emotional connections between prospective tourists and the destination. Nevertheless, the research also identifies challenges such as limited digital literacy, uneven content quality, and the risk of narrative homogenization that may reduce local uniqueness. Based on these findings, the study recommends the development of destination branding strategies that are more adaptive to social media trends, including the creation of aesthetic guidelines rooted in local culture, digital literacy training for tourism stakeholders, and close collaboration between government, industry, and content creators. Through these efforts, Labuan Bajo has the potential to strengthen its position as a leading world-class destination.

Semarang City, as one of Indonesia's leading tourist destinations, faces challenges in enhancing its appeal through effective digital marketing strategies. This Community Service (PKM) program aims to provide mentoring and training to tourism managers and MSMEs around six leading destinations: Lawang Sewu, Sam Poo Kong Temple, the Old Town area, Saloka Theme Park, the Grand Mosque of Central Java, and Gedong Songo Temple. The program focuses on strengthening the capacity of the community and tourism managers to utilize digital technology as a promotional tool and to increase competitiveness. The PKM implementation method includes Focus Group Discussions (FGDs), digital marketing training, and intensive mentoring in content creation and online platform utilization. Furthermore, this program utilizes surveys, interviews, and secondary data analysis from various sources to strengthen the design of a digital promotion strategy based on local potential. A participatory approach is implemented so that the community, tourism managers, and MSMEs are actively involved in the planning and evaluation process of the program.

Muslim-friendly tourism (halal tourism) has become a global trend in line with the increasing number of Muslim tourists, both domestic and international. Ir. H. Djuanda Grand Forest Park (Tahura Djuanda), located in Bandung, is a popular natural and educational tourism destination frequently visited by Muslim travelers, yet it has not obtained official certification as a halal tourism destination. This condition raises a question of how far the available Muslim-friendly services can influence Muslim tourists’ perceptions. This study aims to analyze the effect of Muslim-friendly tourism services on the perceptions of Muslim tourists visiting Tahura Djuanda. The research employed a quantitative descriptive and inferential method with a population of 258,975 domestic tourists who visited during January–June 2025. The sample size was determined using Slovin’s formula, resulting in 100 respondents, with 59 valid responses collected through an online questionnaire using a 5-point Likert scale. Data were analyzed using SPSS version 27, including validity, reliability, and normality tests, as well as Spearman’s Rho correlation test. The findings reveal a significant relationship between Muslim-friendly tourism services (accommodation, halal restaurants, worship facilities, halal-supporting amenities, and tour guides’ understanding) and Muslim tourists’ perceptions, which cover aspects of self, perception targets, and environmental situations. Therefore, the better the Muslim-friendly services provided, the more positive the tourists’ perceptions of Tahura Djuanda. These findings highlight the importance of implementing Muslim-friendly tourism as a strategy to improve visitor satisfaction and strengthen the competitiveness of tourism destinations.

Coolcations tourism is an alternative tourism that utilizes the potential of nature with cool air, both in the morning, afternoon, and evening, thus providing a refreshing holiday experience for tourists. This concept combines recreational activities with the beauty and coolness of nature, making it suitable for tourists who want to escape the hustle and bustle of urban life. Based on the author's observations, Kuningan Regency has great potential in developing coolcations destinations, which include various activities such as camping/glamping, sightseeing, forest bathing, wellness tourism, star bathing, night time wellness, hiking, trekking, jeep adventure, motocross, and cycling. This study aims to determine the figure of tourist interest, especially those from Cirebon City and Regency, towards the trend of coolcations tourism in Kuningan Regency. The research method used is descriptive quantitative with a purposive sampling technique. The research sample amounted to 100 respondents who were tourists from Cirebon City/Regency. The research instrument used an online questionnaire via Google Form. Data were analyzed using univariate analysis techniques with the application of the Guttman Scale to measure the level of respondent interest. The research results indicate that tourist interest in the coolcation trend in Kuningan Regency is high. The average "YES" response was 84.75 out of 100, which, when converted to a percentage, is 84.75%. Based on the assessment criteria, this result falls into the "good interest" category with a high criterion (75%–100%). This finding indicates that tourists from Cirebon City/Regency have significant interest in coolcation tourism activities in Kuningan Regency. With its supportive natural resources and high interest, Kuningan Regency has a significant opportunity to develop coolcations as a leading regional tourism attraction.

Accessible tourism has become an increasingly urgent need as awareness of the rights of persons with disabilities, the elderly, and other travelers with special needs grows. Although Indonesia, particularly Bali, has enormous potential as a tourism destination, implementing inclusive principles in travel services still faces numerous challenges. This study aims to design a tailor-made travel package based on accessible tourism as a destination management company innovation to address accessibility issues and realize inclusive tourism in Bali. This research applied a qualitative descriptive method using a case study approach. Data were collected through observation, in-depth interviews with tourism stakeholders, including destination management companies, travelers with special needs, and local partners, as well as field documentation. The research was conducted in Bali as the tourist destination region and the Netherlands as the traveler-generating region, with a focus on the destination company management, Jewel Indonesia Tour and Travel. Findings show that destination management companies still face challenges such as inaccessible infrastructure, limited staff knowledge, and a lack of understanding of universal design concepts. However, there are significant opportunities through niche market demands, national regulatory support, and collaboration with disability communities and international partners. The developed travel package includes inclusive accommodations, disability-friendly activities, accessible transportation, and digital information adapted to user needs. This research significantly contributes to the existing literature gap regarding the role of destination management companies in accessible tourism. Furthermore, the designed model is expected to serve as a best practice framework for developing inclusive tourism products in other destinations across Indonesia. The study concludes that a customer-centered approach, cross-sector collaboration, and sustainable innovation are crucial in building an equitable tourism ecosystem. It is recommended that tourism stakeholders enhance accessibility education and integrate universal design principles into all tourism services.

This study aims to examine the influence of tourist behavior on interest in visiting historical tourist destinations in Bandung, with a focus on Generation Z as a growing potential tourist segment. Tourist behavior in this context is analyzed through four main factors, namely cultural, social, personal, and psychological factors that theoretically can influence tourist decisions in choosing a destination. This study uses a quantitative approach with a descriptive-verification method, where primary data is obtained by distributing questionnaires to respondents included in the Generation Z category and who have or have the potential to visit historical tourist destinations in Bandung. The data analysis technique used is Partial Least Square (PLS), because it is able to test the relationship between variables simultaneously and partially. The results show that tourist behavior simultaneously has a significant effect on interest in visiting historical tourist destinations. However, partial analysis shows that not all factors contribute equally. Social, personal, and psychological factors are proven to have a significant influence on the interest in visiting Generation Z. This indicates that social interaction, lifestyle, individual characteristics, and motivation and psychological needs are more dominant in encouraging Generation Z to choose historical tourism as a destination. On the other hand, cultural factors do not show a significant influence, indicating that cultural background is not a major consideration in Generation Z's travel decisions. This finding provides practical implications for managers of historical tourism destinations in Bandung City, namely the need to develop promotional strategies and service development that emphasize social aspects, personalization of experiences, and fulfillment of the psychological needs of Generation Z. Thus, the appeal of historical tourism can be improved and be more relevant to the preferences of the younger generation.  

This study examines tourism development policies and their contribution to increasing Regional Original Revenue (PAD) in Gresik Regency. The research specifically analyzes policy implementation, supporting and inhibiting factors, and their implications for local economic growth. Employing a qualitative descriptive approach, data were collected from key informants within the Gresik Regency Government, including the Office of Culture, Tourism, Youth, and Sports, as well as relevant supporting agencies. Primary data were supplemented with secondary sources, and analysis was conducted using McNabb’s (2002) model, which involves data grouping, interpretation, and the formulation of generalizable insights. Findings indicate that tourism development policies in Gresik Regency focus on five key areas: designation and spatial planning of tourism zones, development of tourist attractions and supporting infrastructure, promotion of tourism activities, and business development initiatives. These policies are supported by government regulations, community involvement, improved facilities, diversified tourism destinations, and marketing strategies utilizing both online and offline media. However, several inhibiting factors were identified, including limited funding, inadequate human resources, lack of cooperation with third parties, negative public perceptions, and insufficient knowledge about tourism potential. Overall, tourism in Gresik Regency demonstrates significant potential to enhance PAD, given its diverse natural, cultural, and religious attractions. The study concludes that strengthening collaboration, improving human resource capacity, and increasing promotional efforts are essential for optimizing tourism’s contribution to sustainable regional economic development. Future research should explore quantitative measurements of tourism's economic impact to validate the qualitative findings. Additionally, implementing performance-based budgeting for tourism programs may improve resource allocation and accountability.

Waste management is a major challenge in sustainable development, particularly in areas with tourism potential. Paya Jeget Village, Pegasing District, Central Aceh Regency, a developing tourist destination, is addressing waste management issues that require serious attention. The increasing number of tourists visiting the village has the potential to significantly increase the volume of waste generated. Without proper management, this condition can threaten environmental sustainability and public health. Therefore, a community-based waste management approach is needed that involves the active participation of all stakeholders, from village government, community leaders, tourism operators, and the general public. The objectives of this community service activity are to increase public knowledge and awareness about sustainable waste management, develop an integrated community-based waste management system, and establish independent community waste management groups to realize a clean and healthy tourist destination. Implementation methods include outreach and education, practical training, the formation of working groups, and ongoing mentoring to ensure the program runs consistently. The community service activities carried out on June 2, 2025 have achieved the following results: 45 participants participated in the outreach activities, 90% of participants understood the importance of waste from a religious and environmental perspective, the formation of collective awareness to maintain environmental cleanliness, the formation of a waste management group consisting of 15 members, the availability of waste sorting places at three strategic points, the implementation of waste sorting activities at the household level, and the start of organic waste composting activities. In addition, this activity also succeeded in fostering a spirit of mutual cooperation in waste management and improving residents' skills in processing organic waste into compost.

This Real Work Lecture (KKN) activity was carried out in Kampung Tua Teluk Mata Ikan, Batam, with the aim of making a real contribution to the community through two main programs, namely the development of digital marketing for Ujung Beach tourist destinations and the implementation of social service activities at the Al-Kahfi Foundation. The problems faced by partners are the lack of digital promotion strategies for tourism potential and the limited support of adequate social facilities at the foundation. To overcome these problems, this service activity uses field observation methods, digital marketing training, mutual cooperation on environmental cleanliness, and socialization to the community and foundation administrators. The training includes social media content creation, digital account management, and internet-based marketing strategies to increase the attractiveness of Ujung Beach as a local tourist destination. In addition, social activities are carried out through joint community service, provision of basic needs assistance, and clean environment education. The results of the implementation of this program show an increase in public awareness of the importance of using digital technology for tourism promotion, as well as the creation of a cleaner, neater, and more comfortable social environment. The enthusiasm of the community and the foundation showed a positive response to this activity, which contributed to strengthening the socio-economic capacity of the residents. Overall, this KKN program not only provides a short-term impact in the form of improving skills and environmental cleanliness, but also encourages the sustainability of local tourism development and community empowerment. The active involvement of students in the planning and evaluation process also strengthens the spirit of collaboration and social concern which is the main basis of this service activity.

Karang Jahe Beach is one of the leading tourism destinations located in Rembang Regency. This area provides a great opportunity for Micro, Small, and Medium Enterprises (MSMEs) to develop and reach a wider market. One of the MSMEs in this area is Warung "Mbak Raisha" owned by Mrs. Inayah which has been operating since 2015. This stall is engaged in providing food and beverages for tourists. However, these MSMEs face various challenges in managing their business, including the lack of digital financial records, the lack of social media accounts as a means of digital promotion, the lack of a business logo, and the management of orders and product packaging that is not optimal. This condition causes limitations in terms of competitiveness, management efficiency, and marketing reach which has an impact on overall business growth and hinders the potential for future business development. Community service activities are carried out to help overcome these problems through strategies to strengthen branding and digital marketing. Some of the concrete steps taken are the creation of a logo as a brand identity, the installation of banners as a visual identity of the business, training on the use of social media (Instagram) as a means of promotion, the preparation of price lists, and digital financial recording using simple applications. In addition, education was also provided regarding the importance of attractive packaging to increase the selling value of products. The results of the mentoring show that Warung "Mbak Raisha" now has a stronger business identity, a more targeted promotion system, and more efficient management. This effort is expected to be able to encourage business growth and make MSMEs better prepared to face business challenges in the digital era.

Mount Kerinci is one of Indonesia’s premier climbing tourist destinations, attracting a growing number of visitors each year. This rapid increase in tourism has brought about significant ecological and social pressures on the surrounding environment and communities. Kersik Tuo Village, serving as the primary gateway to the hiking trail, holds a pivotal role in managing these pressures through sustainable tourism practices. This study aims to analyze the role of the Kersik Tuo Village Government in advancing sustainable tourism development using a qualitative descriptive approach, guided by William N. Dunn's program evaluation framework. The framework assesses five key criteria: effectiveness, efficiency, adequacy, equity, and responsiveness. Findings indicate that the village government has implemented several important initiatives, such as developing basic infrastructure, conducting human resource training, running environmental awareness campaigns, and collaborating with the village-owned enterprise (BUMDes) to boost local economic development. Despite these positive steps, significant challenges persist. Waste accumulation above 3,000 meters remains a critical environmental concern, alongside widespread illegal climbing activities that threaten the conservation area. Economic benefits are unevenly distributed among community members, and village officials face limitations in technical capacity, hindering effective management. While the government shows good responsiveness to environmental issues, its efforts fall short in addressing social conflicts and systematic trail monitoring. To address these gaps, the study recommends strengthening institutional frameworks, enhancing coordination among all tourism stakeholders, establishing preventive monitoring systems for trails, and promoting inclusive economic empowerment. These combined efforts are essential to foster equitable, participatory, and sustainable governance for climbing tourism within the Mount Kerinci conservation area, ensuring long-term preservation and community welfare.

Tourism is a sector strategy in encouraging regional economic growth, cultural preservation, and improving community welfare. Binjai City, as one of the buffer areas of Medan Metropolitan, has a number of areas that have the potential to be developed into leading tourist destinations. However, un-til now there has been no directed and integrated development strategy for areas that have this potential.This research aims to identify and analyze the potential for the development of leading tourist areas in Binjai City through the Mixed Methods approach, which is a combination of qualitative and quantitative methods. The focus of the study is directed at three strategic areas, namely Taman Merdeka Binjai, the Binjai Grand Mosque Area, and the Jalan Veteran Culinary Village, which have strong historical, so-cio-cultural, and local economic potential but have not been optimally exploited.Data was collected through a survey of 150 respondents consisting of tourists, MSME actors, local communities, and government officials, as well as in-depth interviews with 12 key informants. The re-sults of the quantitative analysis showed that the attractiveness of the area and community support re-ceived the highest score in respondents' perception, while infrastructure and the use of digital technolo-gy are aspects that still require special attention. Qualitative analysis supports these findings, where vari-ous technical and institutional constraints are still found that hinder sustainable development.The results of data integration show that the potential for the development of leading tourist areas in Binjai City is quite high in terms of location, cultural value, and support from the local community. However, to realize a competitive region, strategic interventions are needed in the form of improving the quality of infrastructure, digitizing promotions, and collaboration between sectors. Policy recommenda-tions are filled with institutional capacity strengthening, community empowerment, and the establish-ment of tourism development programs based on local and sustainable potential.

Lau Kawar Lake, a natural tourism area located on the slopes of Mount Sinabung in Karo Regency, North Sumatra, holds significant potential for the development of nature and culture-based tourism. However, the growth in tourist visits has not yet met expectations due to limited accessibility across various dimensions. This study aims to formulate strategies for improving physical, informational, and institutional accessibility in support of sustainable regional development.The research adopts a mixed methods approach, emphasizing primary data collection through field observations, interviews with key stakeholders and village officials, as well as surveys of 60 tourist respondents. Findings reveal that, overall, the three dimensions of accessibility are still rated as "fair," with average scores ranging from 3.28 to 3.36. The main barriers identified include inadequate road infra-structure within the area, lack of dedicated public transportation for tourists, limited official digital promotional content, and weak institutional coordination in area management. A synthesis of the quantitative and qualitative results indicates that the development of Lau Kawar Lake requires an integrative approach that combines spatial planning, community-based governance, and local policy interventions.Based on these findings, several strategic recommendations are proposed: (1) improvement of access roads and landslide-prone areas through Special Allocation Fund (DAK) for infrastructure; (2) provision of dedicated public transportation for tourists with fixed routes and schedules from the nearest city center; (3) installation of directional signs and visual information boards in aesthetically pleasing formats and bilingual language; (4) establishment of a Digital Promotion Team involving local actors and institutions; (5) capacity-building programs for the community in tourism services, home stay management, and culinary entrepreneurship; and (6) formation of a Cross-Sectoral Accessibility Coordination Forum for Lau Kawar Tourism as a medium-term planning and monitoring platform.This study contributes contextually to strengthening the accessibility dimension as a key prerequisite for advancing local tourism destinations towards sustainable, inclusive, and locally grounded development.

This study examines the Blitar Regency Culture and Tourism Office's policy to increase visitor numbers at the Penataran Museum and identifies the obstacles encountered in its implementation. The method used was descriptive qualitative, with data collection techniques through observation, interviews, and documentation. The research subjects included cultural staff from the relevant office, Penataran Museum staff, and museum visitors. The results indicate that the office has implemented a policy encompassing three main aspects: improving access and services, protecting and developing collections, and sustainable collection management. Participatory programs such as education, cultural competitions, and information publications are also implemented to attract visitors, especially the younger generation. However, the implementation of this policy still faces various obstacles, such as limited personnel, time management, lack of collaboration with surrounding tourist destinations, and suboptimal publication, especially through digital media.  

This study examines the potential of Nusa Lembongan Ecotourism in developing sustainable tourism with an environmental perspective. The formulation of the problem studied in this research is “(1) What potential does Nusa Lembongan Ecotourism have in developing environmentally friendly sustainable tourism (2) How does Nusa Lembongan Ecotourism relate to environmentally sustainable tourism”. The method used is qualitative research with a descriptive approach to understand the phenomena experienced by the research subject. Data collection techniques include literature study and documentation. The findings show 1) The potential of Nusa Lembongan as one of the ecotourism-based tourist attractions offers a lot of amazing natural beauty that attracts the attention of tourists to visit and unwind by the hustle and bustle of the city air, not only local tourists but also many foreign tourists visit Nusa Lembongan because of the potential offered 2) Sustainable development is a strategy that limits the utilization of ecosystems and natural resources so that they are maintained. One of the new tourist destinations that is increasingly popular is the beauty of Nusa Lembongan Island.

This community service program focuses on empowering the local community of Kertosari Village, Purwosari District, Pasuruan Regency, through creative batik-making based on local wisdom. This activity aims to support the development of sustainable ecotourism and enhance the competitiveness of tourist destinations in the global era. Tourism, as defined in Indonesian Law No. 10 of 2009, includes activities aimed at recreation, self-development, and exploration of local attractions. Kertosari Village, recipient of the 2019 Indonesia Sustainable Tourism Award, has strong potential as an ecotourism village with unique natural and cultural assets. Through training and capacity-building, this program seeks to equip local residents with batik-making skills that can serve as cultural products for tourism promotion. Funded by Universitas 17 Agustus 1945 Surabaya and supported by community partners, this initiative includes training sessions, seminars, and publications in SINTA-accredited journals and digital platforms. The expected outcomes are increased community participation in tourism, enhanced creative skills, and economic empowerment. Ultimately, this program aims to strengthen the identity of Kertosari Village as a sustainable tourist destination, while preserving local cultural heritage through batik.  

This study examines the naming of tourist attractions in Gondang District, Mojokerto Regency, through an ethnolinguistic approach to describe the meaning contained in the names. The object of study includes five tourist destinations, namely Akar Seribu, Bale Kambang, Kebun Pandansari, Padi Park, and Mbencirang Valley. This research used a descriptive qualitative method with data collection techniques in the form of field observations, interviews, and documentation. The data were analyzed using descriptive-interpretative analysis techniques, namely by describing the language form used in naming, interpreting the meaning based on the local cultural context, and linking it to the social and ecological functions of each area. The results of the study show that the naming of tourist attractions in this area not only functions as a geographical marker, but also as a representation of the community's relationship with nature, agrarian identity, and a form of language adaptation to changes in spatial functions.

This article explores the integration of creative and historical tourism through a comparative examination of two prominent cultural destinations in East Java, Indonesia: Bandar Grisse in Gresik and the Bung Karno Memorial Park in Blitar. Bandar Grisse, a revitalized old-town district, exemplifies a unique urban tourism model that blends colonial architectural heritage with a contemporary pedestrian-friendly layout reminiscent of Malioboro Street in Yogyakarta. Central to its historical significance is the Garling (Gardu Suling), an iconic heritage structure equipped with a siren, strategically located amidst a multicultural urban fabric encompassing Dutch, Arab, Chinese, and indigenous settlements. The institutionalization of the “Bandar Grisse” tourism brand has catalyzed a series of recurring cultural events, including the annual Bandar Grisse Festival and the biweekly Cokro Ekraf Festival, fostering local creative economies. Complementing this urban heritage is the Bung Karno Memorial Park, a monumental site that not only serves as the final resting place of Indonesia’s first president but also as a locus of national remembrance and civic education. Employing a qualitative descriptive approach, this study underscores the symbiotic relationship between heritage preservation and cultural innovation in promoting sustainable tourism rooted in local identity and historical consciousness.