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This article discusses the lyrics of the song “Rasa Ini” by Vierratale as a representation of hidden feelings of love, emotional wounds, and doubts in relationships. Through a qualitative descriptive approach and Roland Barthes’ semiotic theory and Grice’s implicature theory, this article analyzes the figurative meaning in the song lyrics, especially the use of metaphor, symbolism, signs, connotation, denotation, and emotional narrative structures that emerge through a first-person perspective. The findings show that the lyrics of this song not only convey messages verbally, but also describe a strong inner mood through visualization of imagery, melody, musical nuances, and supporting poetic emotions. The presence of the background of the songwriter, Kevin Aprilio, also enriches the intertextual meaning that is manifested in the authenticity of emotions. This song is also a mirror of popular culture that reflects the dynamics of love in Indonesian society, especially love that is not conveyed directly, internalized in personal experiences, the psychology of the listener, and expressions of cultural identity.

This research uses qualitative research methods with Roland Barthes Semiotics theory with data on the lyrics of the song “Duration” by Feby Putri which dissects signs in two levels: denotation and connotation, as well as the myths contained in the song text. The main data source in this research is the lyrics of the song “Duration” which is accessed by YouTube on the official Feby Putri NC account, while secondary data is obtained from the website article www.RRI.co.id, music reviews and a podcast entitled “Feby Putri surgical song Duration with Indra Aziz |Dalem banget” on the youtube account VokalPlus by Indra Aziz. The data collection technique was done through documentation. The results showed that denotatively, the lyrics of this song describe the feelings of someone who realizes that being together with the person he loves has a time limit, whether due to circumstances, fate, or changing feelings. Connotatively, this song represents Feby's life story as an overseas child feeling lonely overseas when he returned to his hometown he found significant changes in his family, especially his mother who was getting older. Meanwhile, at the mythical level, this song reflects Indonesian cultural values about the importance of returning to one's hometown because family and loved ones are something very valuable, moments together must be utilized as well as possible because time keeps running and will never be repeated. Thus, the lyrics of Durasi are not just a melancholic song, but also a symbol of universal life reflections that are relevant to many individuals.

Gibran Rakabuming Raka's declaration speech as Vice President 2024 should be communicatively easy to understand by the general public, the meaning conveyed must be of quality, but at the time of the declaration as Vice President 2024 Gibran Rakabuming Raka in his speech contained multiple interpretations or difficult to understand by the public. The purpose of this study is to analyze the meaning of Denotation. Connotations and Myths. Gibran Rakabuming Raka's speech in his declaration as Vice President 2024 on Breaking News Kompas TV. Theories used are Mass Communication, Television, Breaking News, Broadcasting, Semiotics and Semiotics Roland Barthes. The research approach is qualitatively descriptive, with data collection using primary data, secondary data, analysis, interviews and documentation. This study uses Roland Barthes's Semiotic Analysis method, covering 3 meanings namely Denotation. Connotations and Myths. The results obtained in this study Gibran's speech in his declaration as President 2024 on the Breaking News program Kompas TV have three meanings: Denotation: Winning and continuing the old program. Connotations: Gibran is a staunch supporter of Prabowo and a leader with a vision of sustainability. Myth: Solidarity with Prabowo, continuity of leadership and hope of the younger generation.

Advertisements are an effective promotional medium to capture audience attention, especially through engaging visual approaches. One unique advertisement is Pocari Sweat Bintang SMA 2019, which employs 2D anime-style animation as a visual communication strategy. This study aims to analyze how the invitation element in the advertisement is visualized through storyline, scenes, and characters. Using Roland Barthes' semiotics analysis, this research explores the signs within the advertisement at both denotative and connotative levels. The findings reveal that Pocari Sweat effectively invites its audience through visuals that depict enthusiasm, freedom, and togetherness. By utilizing bright colors, movement symbolism, and character interactions, this advertisement successfully delivers a strong invitation message to participate in the Bintang SMA talent competition.

Movies can inspire, educate, or even influence the way we see things. movies about parents' struggles for their children can educate us all about how great parental love is in seeking justice for their children. The web series movie Cinta Pertama Ayah tells the story of a father's love and sacrifice to seek justice for his daughter. The purpose of this research is to find out the connotation and denotation meanings of father's love and the representation of father's love in this movie. The research method is using a qualitative approach with Roland Barthes semiotic theory analysis. The data collection technique uses documentation in the form of capturing movie scenes and literature study to find things related to this research. The results of this study show that there are many scenes that contain elements of representation of father's love which are divided into 4 scenes studied. The denotation and connotation meanings in the 4 scenes can be seen from the efforts to be willing to sacrifice, help the child overcome problems, support the child whatever happens. The connotation meaning is in the form of creating courage in children, emotional support when anxious and frustrated, embracing children when fear arises, teaching children what they don't know, and encouraging and always accepting the child no matter what.

Indonesia and Thailand, both Southeast Asian countries with high levels of cigarette consumption, have implemented health warning images on cigarette packs as a strategy to reduce smoking prevalence. This study aims to analyze and compare the effectiveness of these warning images in creating a deterrent and fear effect on smokers in both countries. Using Roland Barthes' semiotic method, this study focuses on visual elements such as image, size, and text message. The findings show that in Indonesia, images of lung cancer victims with scary textual warnings are pasted on the packaging, whereas in Thailand, the images used are more varied and larger in size, creating a stronger visual impact. Data from the Indonesian Ministry of Health and Thailand's Global Action to End Smoking revealed that there will be 70 million smokers in Indonesia by 2024 and 11.5 million in Thailand by 2022. The comparative results suggest that the larger and more varied health warnings in Thailand may be more effective in attracting attention and triggering emotional responses compared to the more homogenous approach in Indonesia. In conclusion, the results of this study suggest that effective visual warnings can influence smokers' awareness and behavior, providing important insights for the development of more dynamic public health policies tailored to each country's cultural context in tobacco control efforts.

Abstract. Semiotic analysis of advertising aims to uncover the hidden meanings behind visual and textual elements presented in promotional content. This study explores the semiotic features in smartphone advertising, focusing on Oppo as a case study. This study uses a comparative framework to analyze the similarities and differences between Oppo advertising and competing brands. The analysis is conducted through Charles Sanders Peirce's triadic model, consisting of representamen, object, and interpretant, as well as Roland Barthes' concepts of denotation and connotation. This study identifies symbolic, iconic, and indexical signs used in Oppo advertising to build brand identity and attract target audiences. Key findings reveal how visual elements, color schemes, and slogans emphasize innovation, premium quality, and emotional connection. Comparative insights highlight Oppo's differentiation strategies, such as integrating cultural nuances and leveraging aspirational imagery, to strengthen its market position. The results of this study provide a deeper understanding of how semiotic strategies influence consumer perception and purchasing behavior, as well as provide practical implications for marketers and advertisers. This study bridges the gap between semiotic theory and its application in modern advertising, providing a comprehensive perspective on the power of signs in shaping brand narratives.

The purpose of this research is to study the meaning of feminism contained in the lyrics of Raisa and Isyana Sarasvati's song "AngankuAnganmu" using Roland Barthes's semiotic approach. This song not only shows the principles of solidarity, freedom, and gender equality, but also fights many myths that prevent women from becoming better. This study found that the lyrics of the song contain a message that encourages women to voice their opinions, overcome conflicts, and pursue their dreams without being hindered by social norms. This discovery was made using a qualitative descriptive research method. This study shows that the art of music can be an effective tool to convey messages about feminism and support the struggle for gender equality through the representation of signs and meanings contained in lyrics.

This research is based on the development of photography not only as a service but also as a visual communication medium that can convey a message as well as the story in it. With the rapid development, types of photography have also developed further, one of which is prewedding photography. Govinda Rumi as one of the leading prewedding photographers in Indonesia managed to combine elements of a deep story with beautiful scenery in each of his prewedding photos. This research is intended to analyze the meaning of some of Govinda Rumi's prewedding photos. The approach used is Roland Barthes' Semiotics theory, which includes two stages of signification, namely denotative as the first stage and connotative as the second stage. This research was conducted with a qualitative method of descriptive type. Data collection was done through observation, interview, and documentation. The results showed that Govinda Rumi was able to present a story in each of his prewedding photos without putting aside other aspects.

In this research, a semiotic analysis of the Apple commercial version of "Privacy on iPhone - Data Auction" is carried out using the Roland Barthes model. Also this research uses descriptive qualitative methods with data collection techniques of interviews and documentation studies. The purpose of this research is to find out the representation of personal data protection in the advertisement by analyzing the meaning of denotation, connotation and myth. The results of the analysis show that this advertisement clearly illustrates the risks that will occur to the personal data of smartphone owners and users if the data can be accessed easily by irresponsible parties. This commercial also proves the truth of the myth widely circulated in society that Apple devices are more secure than other brands. Apple wants to emphasize that they attach great importance to and care about the confidentiality and security of the personal data of Apple users. Therefore, Apple strives to provide security guarantees and personal data protection on its products so that Apple customers feel comfortable and confident that their data is safe.

Film and television series posters play a crucial role as both promotional media and symbolic representations of a work’s narrative and themes. This study analyzes the semiotics of the Netflix series The Influencer (2024) poster, which highlights issues of social media manipulation, identity crisis, and digital power. Its success in reaching Netflix’s Top 10 in Indonesia indicates strong cultural resonance. Using a qualitative approach with Barthes’ semiotic method, this research examines visual elements such as color, typography, and composition to reveal the poster’s denotative, connotative, and mythological meanings. The poster functions not only as a promotional tool but also as a medium conveying complex social messages.This study contributes to the field of Visual Communication Design by providing insights into how visual elements shape meaning and audience perception. The findings are expected to serve as a reference for academics and practitioners in understanding and creating posters that are both aesthetically appealing and meaningful.

The series Cinta Pertama Ayah addresses the issue of sexual violence and depicts the struggle of parents in protecting their children and providing the best parenting according to their perspectives. This research aims to represent various forms of parenting styles and reveal the denotative, connotative, and mythical meanings contained in the series Cinta Pertama Ayah. Utilizing Roland Barthes semiotic analysis to uncover the meaning of signs in the series, this research is also reinforced by Santrock's theory of parenting. The research method used is descriptive qualitative, with observation, interviews, and literature study as data collection techniques. The results show that parents who adopt an authoritarian parenting style tend to make children secretly violate the rules given. Conversely, parents who adopt a democratic parenting style tend to make children more open and communicative. Different from permissive parenting, where children feel freer but often struggle to control themselves due to the lack or leniency of restrictions given. This research provides in-depth insights into how various parenting approaches can influence child development in the context of the series.

Films or drama series are highly favored by many people, especially among teenagers. One of the most popular foreign drama series in Indonesia is Korean drama. Korean dramas depict fictional strories and portray Korean life. One of the Korean dramas that attracted public attention was Twinkling Watermelon. This drama directed by Son Jung-Hyun carries the genre of fantasy, romance, and time travel. The author's goal in analyzing this drama is to find out the meaning of denotation, connotation, and myth, as well as the moral messages contained in the Korean drama. This research employs qualitative research methods using Roland Barthes’ semiotics theory. Data for this study are based on scene and dialogues from episodes 14-16 of the Korean drama Twinkling Watermelon. The data collection techniques used are observation, documentation, and literature study. The results obtained from this study indicate that in the Korean drama there are moral messages seen from denotation, connotation and myth. The moral messages are (1) Being serious in doing something. (2) Parents' responsibility towards their children. (3) The importance of communication in every relationship, especially family. (4) Sincere love. (5) Do not force ourselves to bear burdens that are not our responsibility. (6) Never give up and keep fighting.

Film is a form of communication media used as a tool to convey messages, especially in the context of public entertainment. With the rapid development of film, web series have become increasingly popular and a topic of discussion among the public. One currently popular series is "Bidadari Bermata Bening," directed by Farid Dermawan, featuring drama, romance, and religious genres. The author's purpose in researching this movies is to explore the denotative and connotative meanings, myths, and moral messages conveyed through the series. This research utilizes qualitative research methods grounded in Roland Barthes' semiotic theory. The data collection techniques used include observation, literature study, documentation, and interviews. The results obtained from this study indicate that the series contains moral messages interpreted through denotation, connotation, and myth. namely: (1) Maintaining trust and placing faith in Allah. (2) Taking responsibility for decisions made. (3) Consequences of wrongdoing. (4) Perseverance in facing challenges. (5) Importance of respecting others' decisions. (6) The significance of persistence and courage in dealing with failure. (7) Dishonesty is not the right path.

This research analyzes the representation of Tom Cruise's figure in the film "Top Gun: Maverick" by using Roland Barthes' semiotic approach. The main focus of this research is to understand how the character of Maverick played by Tom Cruise is represented through various signs and symbols in the film. The method of analysis used is semiotic analysis, which allows researchers to identify the signs and symbols used in representing the character. This research uses a qualitative approach by analyzing various visual, narrative, and contextual elements in the film. The findings of this research reveal how Tom Cruise as an actor and the character of Maverick are represented in the context of relevant culture and ideology. The results of this analysis provide a deeper understanding of how the character is understood and accepted by the audience, as well as the implications of his representation in a broader social and cultural context. This research contributes to the understanding of how symbols in popular media such as movies can shape our perception and understanding of certain characters in popular culture.

The film "Cinta Pertama, Kedua, dan Ketiga" is an Indonesian romantic drama that explores themes of love, family responsibility, and sacrifice. This study aims to analyze the representation of love in the film using Roland Barthes' semiotic approach. The method applied includes analyzing signs, signifiers, and signifieds from several key scenes to uncover both denotative and connotative meanings. The analysis focuses on scenes of dancing, household duties, the giving of a ring, warm colors, a lonely road, separation, and the giving of a birthday gift. The research findings indicate that dancing symbolizes intimacy and freedom, while household scenes represent the burden of emotional responsibility. The ring signifies commitment and family unity, warm colors reflect harmony but also conceal tension, and the lonely road mirrors emotional isolation. Separation and the birthday gift reveal deep sacrifice and enduring memories. In conclusion, the film portrays love not only as a romantic relationship but also as a journey involving personal sacrifice and family responsibility, aligning with Barthes' views on symbolic meaning in visual narratives.

This research aims to analyze the symbols in the novel Charlotte's Web. The author choses this topic because wanted to understand the symbols contained in the novel and study them.the writing uses the semiotic method by Roland Barthes, and the kualitatif analysis datathis study shows symbols in the novel are depicted in words, actions and characters. A very important symbol in the novel is the spider's web. The main character is closely related to this symbol.the writer hopes this study can help students to understand symbols at charlotte's web

One of the countries that has developed in the field of cinema is Japan. Japan has successfully integrated elements of local culture and tradition into movie production. Japan is also famous for the creation of special effects, especially in today's modern action genre known as Tokusatsu. One of the movies that raised the Tokukatsu genre is Kamen Rider Black Sun. It is a Japanese superhero franchise Tokusatsu genre film released on October 28, 2022 by Ishimori Productions and Toei Company. The movie was directed by Kazuya Shiraishi. Based on 704 votes on IMDb.com. The movie was released in celebration of 50 years of Kamen Rider and 35 years of Kamen Rider Black. This success was based on a complex story and was well received by audiences and film critics in Japan and also abroad, including Indonesia. Visual analysis is used in this movie to interpret important elements by revealing meanings and messages that will influence the audience's understanding, especially by raising social issues. By promoting this film, it aims to raise awareness and empathy towards the phenomenon of discrimination and racism towards others. With the semiotic analysis of Roland Barthes, the film Kamen Rider Black Sun can understand the meaning of the visual signs conveyed in the film, so that this film becomes an important lesson in creating a fair society regardless of one's race, ethnicity and background.

This research aims to identify and interpret the visual signs in the Marjan Syrup advertisement Ramadhan Edition 1444H using Roland Barthes' semiotic approach to understand the message to be conveyed to consumers. The type of research applied is qualitative description. The data analysis process was carried out by applying Roland Barthes' semiotic studies, allowing the observation of three levels of meaning (denotative, connotative, and mythical) in several scenes, visual signs, symbols, colors, and compositions contained in the Marjan Syrup advertisement, Ramadhan Edition 1444H. The research results concluded that this advertisement can be considered an achievement in communicating complex and in-depth messages through visual media.

Films have a huge impact in changing the perception of the audience. The film "Stealing Raden Saleh" presents a storyline that contains criminology scenes. Sometimes, perpetrators of crimes are not aware of their actions, because there are many factors that support them. This research aims to reveal the meaning of criminology in films using Roland Barthes' Semiotic Analysis. The film features various crime scenes, including theft, forgery of paintings, threats of violence, and fights. A qualitative approach was used in this research, with the aim of determining, understanding, explaining and gaining an in-depth understanding of the signs manifested in images and dialogue to describe the forms of crime represented in this film. The analytical method applied is qualitative based on Roland Barthes' semiotic model. By using the theory of denotation, connotation and myth, this research found that the most dominant criminological category from the data was the role of peers.