Publication Search

This research aims to explore the service marketing strategies implemented by Kun Anta Preschool, Kasturi Branch, Palu City in increasing parents' interest in this school. Kun Anta Preschool is an Islamic-based Early Childhood Education (PAUD) institution with the Montessori learning method. The research method used is descriptive with a qualitative approach. Data was collected through in-depth interviews with parents and teaching staff at Kun Anta Preschool Kasturi Branch. Direct observations were also carried out to understand practices in schools. The population of this study involved parents and teaching staff at Kun Anta Preschool, Kasturi Branch, Palu City. The research results showed that Kun Anta Preschool used several effective marketing strategies. They utilize social media such as Instagram and Facebook to create interesting content that increases the school's visibility in the community. One of the unique things about Kun Anta is the application of the Montessori learning method which is only applied by this school, which is a special attraction for parents. The obstacles faced by Kun Anta Preschool include the large school fees, but they are proportional to the facilities provided. However, the school's good reputation and the quality of early childhood education are strong factors that make parents interested in enrolling their children. This marketing strategy succeeded in increasing parents' interest in Kun Anta Preschool. In conclusion, the marketing strategy implemented by Kun Anta Preschool, Kasturi Branch, Palu City, especially through social media and unique learning methods, played an important role in increasing parents' interest. Positive factors such as the school's reputation and the quality of early childhood education also determine parents' decisions to enroll their children at Kun Anta Preschool. This research provides an in-depth understanding of how marketing strategies can influence parents' perceptions of a PAUD institution.  

The aim of this research is to determine teachers' perceptions of curriculum changes independence in the context of learning methods regarding changes in the independence curriculum. On in this research, the method used is a qualitative descriptive research method and the data obtained is from the results of interviews. Teacher perceptions towards changes to the independent curriculum itself aims at teachers' perceptions of curriculum changes independence, namely how teachers understand the concept of an independent curriculum, analyzing the impact of the curriculum independence in teaching and learning as well as obstacles and challenges in implementing the curriculum independent. Where the curriculum is a very important and determining component in implementation of education. And functions as a tool for achieving educational goals, if the goal if education changes then automatically the curriculum must also be changed.

This journal research aims to see the implementation of teacher perceptions in curriculum development. This research uses quantitative research by collecting structured data through measurement instruments such as questionnaires. From the results of observations through questionnaires or systematic observations regarding this curriculum change, first, this curriculum change has an effect on learning styles, for example, if previously teachers only relied on books and blackboards when teaching, now it is all digital and of course this also makes it easier for teachers to teach and makes it easier for students to receive material from the teacher and can also influence learning models or methods. Meanwhile, changes to the curriculum can improve the quality of education. With this curriculum change, there are also challenges faced by schools, one of which is that teachers need to be prepared to utilize technology effectively in the learning process and also how to implement it. So, in conclusion, this curriculum change is indeed important but must be adjusted to the curriculum and current developments. In accordance with research that the author observed, schools currently prefer the Independent Curriculum

Teaching methods are the way teachers deliver learning material in every face-to-face meeting with students. Creative, professional teachers are required to develop approaches and choose effective teaching methods to create a conducive and enjoyable learning climate. To avoid boredom in learning, teachers can choose a method that suits the subject or sub-subject at the same time and place at once, because there are strengths and weaknesses in each teaching method. Teaching methods that are suitable for certain subjects are characterized by high student learning achievement in each learning evaluation implementation. Another factor that influences learning outcomes is achievement motivation. In the learning process, achievement motivation is very important to give to students. This is intended to stimulate students' creativity and willingness to participate in learning activities. Achievement motivation is the desire to complete something to achieve a standard of success, and to make an effort to achieve success    

This study aims to determine the factors that influence the interest in becoming a teacher in PAI FITK UNSIQ Wonosobo students. Interest is a person's interest in something that becomes his desire. This study uses qualitative research methods with data collection techniques, namely observation, interviews, and documentation. Respondents in this study were the Chair of the PAI Study Program and students of PAI FITK UNSIQ Wonosobo. Data analysis techniques in this study used an interactive analysis model according to Miles & Huberman which included data collection, data reduction, data presentation, and conclusions or verification. The results of this study indicate that the factors that influence the interest in becoming a teacher are internal factors such as emotional factors, perceptions, motivation, talent, and mastery of knowledge. While external factors include the family environment and social environment. Students are interested in becoming PAI teachers because they have certain reasons that strengthen students to become teachers. For example, students have been interested in becoming teachers since they were young and have a talent that must be developed through activities related to the teaching profession.

This research was explored in depth from the contextuality aspect of the study, and the research methodology design aspect. With a mixed method design (a combination of qualitative and quantitative methods), the results of data analysis show that the implementation of the CTL concept at SMK Darunnajah II Bogor is carried out by following its main components, namely constructivism, inquiry (finding and solving problems), questioning (asking questions). ), learning community (learning community), modeling (modeling), reflection (reflection), and authentic assessment (authentic assessment). The CTL approach implemented in the entrepreneurship subject at Darunnajah Cipining Vocational School, in addition to teaching students to be more critical in the learning process, to be more active, sensitive, and creative in analyzing issues relevant to entrepreneurship subject matter, teachers also teach students to in the context of the values ​​taught by Islam and internalized at the Darunnajah Islamic Boarding School, namely the principle of mutual benefit, not tyrannizing, and not dominating or harming each other, and intended to build a better life and economy for the ummah. The outline of the results of the analysis of student perceptions regarding the implementation of CTL in the entrepreneurship subject at SMK Darunnajah II Bogor shows that as much as 91.38% of the total respondents stated that the CTL concept was very effective in the context of the relevance of material to everyday life experiences and reflections on learning from problem analysis . Keywords: contextual teaching and learning, reflection, inquiry, learning model.