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The development of social media has encouraged the growth of local fashion brand businesses, including Aerostreet. This shoe brand has succeeded in utilizing TikTok as its main marketing strategy, outperforming other platforms. This research analyzes the strategy of increasing Aerostreet consumer buying interest through advertising on TikTok using digital observation methods, content analysis and secondary data. The research results show that strategies such as In-Feed Ads, Branded Hashtag Challenge, collaboration with influencers, and the use of For You Page (FYP) are effective in increasing brand awareness, engagement, and consumer trust. Creative content and storytelling also play a role in increasing sales conversions. These findings prove that digital marketing on TikTok can help local brands expand their market and increase their competitiveness. For further effectiveness, Aerostreet is advised to continue to innovate in content creation and expand collaboration with appropriate influencers and Key Opinion Leaders (KOL).

This community service aims to increase the use of social media as a marketing and sales tool by FWEO Women MSMEs in Watesprojo Village, Mojokerto, through a human resource management approach. Initial situation analysis identified low utilization of digital platforms due to limited knowledge and skills. The Participatory Action Research (PAR) method or in human resource management is called participatory management which is implemented by involving FWEO Women in planning, intensive training on content creation, account management, and online marketing strategies, as well as ongoing mentoring. The results showed a significant increase in participant understanding and skills, the formation of collective social media accounts, and the development of collaboration between MSMEs. The emergence of local social media management groups and local leaders indicates internalization of knowledge and sustainability initiatives, in line with Social Cognitive Theory and transformational leadership. The conclusion confirms that the integration of human resource management principles in technology-based community empowerment is crucial for sustainable adoption and positive impact, recommending a comprehensive approach that focuses on holistic capacity development and the formation of community support structures.

Social Media has become an effective communication tool in building and increasing brand awareness and sales to carry out marketing or promotional activities of a product online or social media. This article aims to determine the role of social media in increasing brand awareness and sales. The method used in this study is to use the kualitatif method. The results of this study are the utilization of the role of social media in increasing brand awareness and sales as a promotional tool provides minimal cost benefits and the ability to reach many people. Social media also helps in the dissemination of information and can interact directly with consumers so that it becomes the right medium in increasing brand awareness and sales.

YouTube is one of the leading video-based social media platforms with a complex algorithm for recommending content to users. Understanding this algorithm is crucial for content creators to increase visitor numbers and audience engagement. This socialization activity aims to educate beginner content creators on video optimization strategies to enhance discoverability and recommendation by YouTube’s system. The socialization was conducted online via Zoom, utilizing presentations, interactive discussions, and simulations of YouTube Studio features. The results of this activity indicate an improvement in participants’ understanding of key factors influencing the YouTube algorithm, such as watch duration, user interactions, and metadata optimization. Some participants who implemented the taught strategies experienced up to a 30% increase in video views within a month. However, challenges remain in maintaining content consistency and utilizing YouTube analytics effectively. Therefore, continuous mentoring is necessary to help participants refine more effective strategies. This socialization is expected to enable content creators to maximize the YouTube algorithm to enhance their channel visibility and growth.

This study aims to examine the impact of digital marketing training focused on the utilization of WhatsApp Business and Shopee in driving the digital transformation of Micro, Small, and Medium Enterprises (MSMEs) in the food sector in Kedungjambe Village. Using both quantitative and qualitative approaches, the research evaluates the effectiveness of training on creating engaging promotional content on WhatsApp Business and managing online stores on Shopee to enhance product visibility, expand market reach, and improve MSME sales performance. The findings reveal that equipping MSMEs with skills to optimize features on these platforms, such as creating appealing product catalogs, utilizing broadcast features, and managing online stores effectively on Shopee, significantly enhances customer interaction and the competitiveness of MSMEs in the digital era. In addition to positively impacting sales growth, the training also accelerates digital technology adoption among MSMEs, enabling them to compete more effectively in an increasingly competitive market. These findings highlight the importance of targeted and sustainable training programs in supporting the growth of MSMEs in the digital age.

The digital era has changed consumer behavior and the way of doing business, especially for Micro, Small, and Medium Enterprises (MSMEs). This article discusses social media optimization strategies to improve MSME marketing. By analyzing the development of social media and digital consumer behavior, this article presents practical recommendations for MSMEs to increase their awareness, increase sales, and build customer loyalty. The approach used in this study is to conduct training and workshops involving professionals in the field of digital marketing. This study shows that social media optimization can be the key to increasing the competitiveness and success of MSMEs in the digital era.

This study aims to expand the understanding of digital marketing among Micro, Small, and Medium Enterprises (MSMEs) by utilizing social media. In today's digital era, social media has become one of the effective channels for promoting products and services. Adequate knowledge of digital marketing strategies can support MSMEs in increasing their visibility and sales. The method applied in this study is through training and workshops involving digital marketing practitioners. The findings of this study indicate that participants experienced a significant increase in their understanding and application of digital marketing strategies through social media, as well as a positive impact on their business growth.

This training aims to increase entrepreneurial interest and ability to utilize social media among housewives in Jero Gunung Village, West Sakra District, East Lombok. In today's digital era, social media has become an effective tool for promoting products and services, as well as expanding market reach. However, many housewives still lack understanding on how to utilize it optimally. This training activity consisted of educational sessions on the basics of entrepreneurship, marketing strategies, and the use of social media as a business platform. In addition, this training also provides assistance in planning and managing small businesses that have the potential to increase family income and realize an independent economy. The results of the training showed an increase in participants' knowledge and skills in entrepreneurship, as well as their increased confidence to start a new business or develop an existing one. Thus, this training is expected to have a positive impact on the family economy and community welfare in Jero Gunung Village.

The culinary industry in Indonesia is one of the fastest-growing sectors of the creative economy, contributing approximately 41% to the total GDP of the creative economy in 2020. However, product marketing challenges remain a significant obstacle for Micro, Small, and Medium Enterprises (MSMEs) in this sector. Issues such as limited marketing skills, intense competition, and restricted access to digital technology hinder MSMEs' competitiveness. Mie Ayam Pak Sorodi, as one of the MSMEs, faces challenges in digital marketing, including the absence of digital payment systems and social media platforms. This community service aims to assist the MSME in adopting digital transformation by creating social media profiles, adding business locations to Google Maps, and implementing QRIS payment systems. The methods include direct mentoring and technical training for business owners. The results indicate an improvement in market reach, customer engagement, and operational efficiency. This digital transformation is expected to enhance competitiveness and business sustainability in an increasingly competitive market (Ftindustri, n.d.).

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia's economy, particularly as job providers and drivers of local economic growth. However, the main challenges faced by MSMEs include limited market access, business management, and marketing strategies. This study aims to explore the mentoring strategy of the milkshake beverage MSME BIIMILK through social media, with a focus on optimizing digital marketing. The methods used include observation, strategy development, and mentoring and evaluation, involving SWOT analysis, training in creative content creation, and the use of digital ad features such as Ads META. The results show that this strategy successfully increased content posting consistency, audience engagement, and product sales. Mentoring MSMEs through social media has proven effective in improving competitiveness, visibility, and customer loyalty. This study recommends the sustainability of social media utilization to drive business growth for MSMEs in the digital era.  

This study aims to determine whether there is an influence of the Attraction of Advertisements on Social Media (Youtube) on Consumer Purchase Interest. The research method used is a quantitative method with a purposive sampling technique. The data collection technique was carried out using a questionnaire method by distributing questionnaires via Google Form. The population of the study was respondents who had watched the Pantene advertisement version of Miracles Hair Supplement with a total of 100 respondents from the calculation results using Rao Purba. The theory used in this study is the S-O-R theory (Stimulus, Organism, Response). The results of this study are the influence of the Attraction of Advertisements on Social Media (Youtube) on Consumer Purchase Interest with a significance value of 0.000 <0.05 and a calculated t value> t table of 3.889> 1.985. In accordance with the S-O-R Theory (Stimulus-Organism-Response) used, the Stimulus, namely the Attraction of the Pantene Advertisement version of Miracles Hair Supplement, has an Attraction so that the audience of the advertisement does Organism, namely attention, understanding, and acceptance. And finally, the audience will make a Response, namely a change in attitude to make a product purchase.

This research aims to analyze the role of sharia economics in the management of social media-based Micro, Small and Medium Enterprises (UMKM). The development of information technology, especially social media, has opened up new opportunities for MSMEs to access wider markets. However, amidst the dynamics of the digital market, the application of sharia economic principles in managing social media-based MSMEs is very important to maintain business sustainability and ensure fair and transparent transactions.. By implementing business models such as mudharabah and musyarakah, social media-based UMKM can optimize financing potential without dependence on interest, as well as strengthen relationships with customers through ethical transactions. The research results show that the application of sharia economics in managing social media-based MSMEs not only improves business performance, but also has a positive impact on brand strengthening, customer loyalty and social empowerment. However, the main challenge in implementing sharia economics in social media-based MSMEs lies in the limited education and understanding among business actors.      

Penyuluhan hukum dalam rangka pengabdian masyarakat ini di dasarkan atas isu pilpres dan pileg Februari 2024, dimana dikalangan tingkat bawah melalui media sosial menyebar berbagai berita tentang intoleransi, SARA serta politik uang yang bertentangan dengan asas dan esensi demokrasi sehingga mengganggu kehidupann damai masyarakat. Tujuan penyuluhan hukum ini untuk memberikan pendidikan politik masyarakat dalam menyongsong pemilihan umum kepala daerah serentak 2024 secara damai di Desa Campursari, Kecamatan Bulu, Kabupaten Temanggung. Metode penyuluhan hukum ini dengan pemaparan materi melalui LCD dan tanya jawab. Hasil dari penyuluh hukum ini adalah meningkatnya kesadaran masyarakat untuk tidak terpengaruh politik uang dan terpovokrasi berbagai hasutan pihak luar melalui media sosial yang ingin memecah belah kerukunan masyarakat Desa Campursari dalam menyongsong pilkada serentak 2024 di Kabupaten Temanggung.

This Community Service (PkM) aims to analyze smart users in using social media which is implemented in teaching and learning activities at Vocational High Schools, especially at State Vocational High School (SMKN) 2 Sampang. This emerged as a response to forms of learning that developed in the new era. The concept of implementing social media in learning is an effort to utilize social media as a tool in technology-based learning. The approach used in this research is qualitative with a case study type in order to explore the problem in depth and comprehensively capture the meaning of what occurs in the field. The PKM location is at SMKN 2 Sampang. Community service is carried out by smart users so that students can know that the benefits of digital are not only for personal interests, but can also be used for entrepreneurship.

In the Legislation of the Republic of Indonesia, online gambling has been strictly regulated and prohibited. However, it is unfortunate that this does not affect public awareness regarding the prohibition of online gambling games. To create a generation that has an awareness of the dangers of online gambling, it is necessary to provide the right material and direction for the community. through legal awareness raising activities regarding the influence of social media on online gambling among students as a first step in preventing online gambling for students, especially for students at Madrasah Aliyah Tholabuddin Masin. In this activity, the authors used the method of presentation and discussion related to the prevention and handling of online gambling entitled Smart Generation: Stop Online Gambling. The specific target of this activity is that Madrasah Aliyah Tholabuddin Masin students can be well educated about the meaning, legal basis and efforts to prevent and overcome online gambling cases. The main purpose of holding this activity is expected to be able to apply the values that show the spirit of state defense to the next generation of the nation in becoming a superior generation in the future. The increase in understanding and knowledge of students can be seen from the post test results which show that students are able to understand the material that has been presented in this community service.

This research aims to determine the influence of green marketing and social media promotion on purchasing decisions in the city of Solo Raya. This research uses quantitative methods using primary data through distributing questionnaires online on the Instagram platform. The questionnaire was taken using a non-probability sampling technique with the number of samples used in the research being 100 respondents. This research uses data analysis using SmartPLS software. The results of this research show that the green marketing variable has a positive and significant influence on purchasing decisions and the social media promotion variable has a positive and significant influence on purchasing decisions.

Currently, technological developments in Indonesia are occurring very rapidly, which has resulted in increasingly sophisticated facilities. One form of technology integration is in marketing practices using digital marketing strategies.  The aim of this research is to conceptually examine digital marketing strategies through the Facebook Ads platform to increase competitiveness in the market.  The type of research is a descriptive qualitative approach.  Research data is primary and secondary data in the form of information from supervisors and team members, as well as theory and empirical findings from previous research obtained using literature studies.  The conclusion that can be drawn from the results of the discussion states that digital marketing strategy is a form of marketing that emphasizes brand communication to be able to strengthen its competitiveness in the digital market and increase income significantly.  Theoretically, digital marketing strategies through the social media platform Facebook Ads can not only influence brand satisfaction, but can also lead to increased brand trust and brand loyalty.

The Sanghyang Permana Balaniksa site is one of the historical remains of the Galuh Pangauban Kingdom. The Sanghyang Permana Prabudigaluh Salawe site is one of the historical relics of the Galuh Pangauban Kingdom. This research outlines efforts to promote religious and cultural tourism at the site, which also acts as an educational resource and cultural destination. This study used descriptive qualitative method. Promotion of religious and cultural tourism at Sanghyang Permana Balaniksa with the hope of increasing visitors and becoming better known to the public, one of which is using the social media Instagram. Promotion uses new breakthroughs to increase attractiveness, where social media becomes an effective and efficient tool for promoting culture in the region. Using social media requires creativity in terms of composition and sentence structure that attracts social media users. It is hoped that promotion via Instagram can be significant in increasing public interest in visiting the Sanghyang Cipta Permana Site in Bojongmengger Village.

In the increasingly advanced digital era, social media has become a crucial tool in marketing strategies for Micro, Small, and Medium Enterprises (MSMEs). This article analyzes the use of social media in the marketing development of HNTnugraheniboutique Fashion, an MSME in the fashion industry based in Yogyakarta. The research methods employed include social media content analysis, online surveys targeting consumers, and in-depth interviews with the business owner. The findings reveal that HNTnugraheniboutique Fashion utilizes social media platforms, particularly Instagram and WhatsApp, to enhance visibility, build brand awareness, and boost sales. Despite these efforts, there remains potential to further optimize their social media usage for marketing purposes. Creative and relevant content proves effective in capturing consumer attention and influencing purchasing decisions. In conclusion, this research affirms that social media is an effective tool for MSMEs to develop marketing strategies. However, challenges such as competition and understanding digital consumer behavior underscore the need for further research to identify more specific and effective content strategies tailored for the MSME sector, particularly in Indonesia

This study aims to identify and analyze language errors in beauty product advertisements on the Instagram account of MS Glow Beauty. Using a descriptive qualitative approach, data were collected through screenshots of various advertisement posts from the account. The analysis focused on identifying spelling errors, grammatical inaccuracies, and language interference within the advertisement content. The findings revealed significant language errors, including inappropriate word usage, incorrect sentence structures, and inconsistent mixing of Indonesian and English. These errors can reduce the professionalism and effectiveness of marketing communications and influence consumer perceptions of the product and brand. The study highlights the importance of proper and consistent language use in digital marketing content to enhance communication quality and brand image. Recommended language improvements are expected to help beauty brands increase the appeal and effectiveness of their social media advertisements, contributing to better practices in digital marketing.