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promotional videos are used as a procces of forming a personal image or a place. The aim of this design is to produce a promotional media that is able to increase the number of tourists significantly, as well as provide information about various tourist attractions located in Kecamatan Kapur IX sub-district in the form of videos. The design method used is the 4-D method which has stages of definition, design, development, deployment. The data analis method uses SWOT to obtain the necessary data according to design needs. This promotional video for ecotourism in Kecamatan Kapur IX subdistrict goes through a creative program with pre-production, production and post-production stages. Results of designing a promotional videos as the main media for conveying information related to ecotourism in the Kecamatan Kapur IX sub-district so that is easy to understand and easy to access. Thispromotional videos also has other supporting media sucht as t-shirt, tote bags, stickers, posters, key chains and banner.  

The cosmetic industry in Indonesia has experienced rapid development with the emergence of various local and global cosmetic brands. Therefore, every cosmetic company needs to have a strategy to capture the market. One of the strategies that can be used is foreign branding which involves giving brand names using foreign languages aimed at influencing brand image dimensions, consumer perceptions, and attitudes towards the products. This research aims to determine the influence of foreign branding on purchase intention mediated by perceived product quality of Luxcrime products. This study is a quantitative research with a descriptive approach. The sample used consists of 100 students majoring in Management at the Faculty of Economics and Business, State University of Makassar. Data collection was conducted through literature study and survey. The data analysis technique used is Partial Least Square (PLS) analysis. The results of the study indicate that foreign branding does not have a positive and significant effect on purchase intention of Luxcrime products, foreign branding has a positive and significant effect on perceived product quality of Luxcrime products, perceived product quality has a positive and significant effect on the purchase intention of Luxcrime products and perceived product quality mediates the relationship between foreign branding and purchase intention of Luxcrime products

Abstract. The increase in the number of Coffee Shops has created intense competition between them, especially along with the development of technology and the application of digital marketing. The importance of digital marketing, especially through social media, is the main focus in efforts to increase brand awareness of a product or service. In this context, digital marketing, especially through social media marketing, is described as an effective tool for achieving marketing goals by creating customer contacts, generating interest, and increasing purchase intentions. Analysis of brand awareness stages, from unconscious brands to top of mind, is an important part of understanding the process of forming a brand's image. Focus is also given to Instagram's role as an effective platform in enhancing brand identity, with an explanation of Instagram's popularity in promoting products and services. In this context, research focuses on the digital marketing communication strategy used by Dom Social Hub, a Coffee Shop in Tangerang City. The research aims to explore the advantages, disadvantages and obstacles that arise during the implementation of this strategy, with a focus on increasing brand awareness on social media platforms, especially Instagram. The object of this research explains the digital marketing strategy of the Dom Social Hub cafe in increasing brand awareness on Instagram social media. This research uses the constructivism paradigm. This research approach uses a qualitative descriptive approach.

Tourism is an economic activity or a series of coordinated activities aiming at meeting individual needs related to leisure and movement of people. Tourism sector is well known as the sector that has the largest contribution for foreign exchange in Indonesia. Development planning itself can be said as an alternative to the government in carrying out the task of realizing a change in certain areas to be able to catch up with other regions. The application of innovation aims to develop a renewal involving several stakeholders. Ecotourism is an innovation that can be applied in promoting development planning in a real context. The purpose of this research is to find out the scientific trend about development planning ecotourism by using bibliometric analysis through the VOSviewer application. This research uses qualitative research with a literature review approach. The results consist of mapping and clustering the results of previous research in the form of image visualization media with network and density mapping. Projections of development planning by creating ecotourism-based innovations have been carried out in various parts of the world. The existence of development and its linkage with the tourism sector makes a positive impact on people's lives, especially rural communities. Limitations of this study is that only correlations on the existence of development in the tourism sector are presented.