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The study aims to determine the influence viral marketing on purchasing decisions with consumer trust as an intervening variable on MS Glow. This type of research is quantitative and uses descriptive analysis method. The data analysis technique used is path analysis. The sample used in this study amounted to 98 respondents who knew the social media instagram MS Glow, and once bought and consumed MS Glow by using purposive sampling. In this study using data collection techniques with questionnaires and analyzed using path analysis. The conclusion of this study is (1) the Viral Marketing have a significant effect on Consumer Trust with a value of 10,890 , (2) the Viral Marketing have a significant effect on Purchasing Decisions with a value of 8,137, (3) Consumer Trust have a significant effect on Purchasing Decisions with a value of 3,555, and (4) consumer trust is not able to mediate viral marketing on purchasing decisions with a Z value of 1,389.

The aim of this research is to determine the relationship between knowledge about danger signs in pregnancy and the regularity of Antenatal Care at the Batua Community Health Center, Manggala District. The research design used in this study is observational with a "Cross Sectional Study" approach, where the dependent variable and independent variables are collected simultaneously at the same time to obtain information about the relationship between pregnant women's knowledge about danger signs in pregnancy and the regularity of Antenatal Care. The population in this study were all 45 mothers who had their pregnancy checked. The sampling technique in this research was purposive sampling so that the sample obtained was 35 people. Data collection was obtained through questionnaires given directly to respondents. The data analysis techniques used are bivariate analysis and univariate analysis. The research results showed that knowledge of pregnant women about danger signs in pregnancy was mostly in the good category, namely 25 people (80.6%), the regularity of Antenatal Care among pregnant women was mostly in the regular category, namely 21 people (67.7%), and knowledge about danger signs in pregnancy. with the regularity of Antenatal Care for pregnant women at the Batua Community Health Center, Manggala District, Makassar City for the period February 2022 (p=0.003).

The scope of this study focuses on work motivation (X1) and non-physical work environment (X2) variables on the dependent variable, namely employee performance (Y). The population of employees of PT. Mitra Distribusi Mandiri Sungai Pareman Branch Makassar as many as 30 people. This research uses quantitative methods.The sampling technique uses a saturated side approach. Data analysis techniques used in this study are validity and reliability test instruments, classic assumption test, multiple linear regression test, coefficient of determination, t test and F test. From the results of this study that the variable work motivation has a partially significant effect on employee performance, this can be seen from the significant t value of 0,000 < 0,05. The non-physical work environment has a partially significant effect on employee performance, this can be seen from the significant t value of 0,000 < 0,05. Simultaneously work motivation and non-physical work environment have a significant influence on employee performance, this can be seen from the significant F value of 0,000 < 0,05.

Economic development is one of the important goals to be achieved by a country. Because basically economic development is an effort and policy with the aim of expanding employment opportunities, raising the standard of living of the people, and improving the regional regional economy. Gross Regional Domestic Product is an indicator that can be used to see economic growth in a region. North Sumatra's GRDP growth rate recorded in the Central Bureau of Statistics of North Sumatra has fluctuated. One way to find out if GRDP has increased or decreased is to use forecasting. In various fields, forecasting systems are needed that must be accurate to anticipate future events. One of the methods used is regression analysis, including polynomial and exponential regression, the data used is North Sumatra GRDP Growth Rate data from 2011 to 2021 where the X variable is the year and the Y variable is the GRDP growth rate each quarter, and the best method will be determined in this research. From the results obtained using the help of the Matlab application, the best forecasting model is by looking at the MSE which is close to zero where the MSE values are regression, namely: 1st Order Polynomial (MSE: 1.98e-05); Order 2 Polynomial (MSE: 0.0023); Order 3 Polynomial (MSE: 1.85e-04); Order 4 Polynomial (MSE: 12.65); Order 5 polynomial (MSE: 8.66); Exponential (MSE: 0.2447).

This study aims to determine the effect of social media marketing variables (X1) and service quality (X2) on purchasing decisions (Y) at PT Mahakarya Paket Digital. This type of research is quantitative research. Data collection techniques used are primary data and secondary data. The sample selection used the accidental sampling method, a sample of 55 respondents at PT Mahakarya Paket Digital. The analysis technique used is validity test, reliability test, classic assumption test, multiple linear regression analysis, t test, F test and coefficient of determination test. From the results carried out in the study, it showed that product quality (X1) and price (X2) variables on customer satisfaction (Y) at PT Mahakarya Kemasan Digital. The results of the study obtained a linear regression equation for social media marketing variables that have a partially significant effect on purchasing decisions. Quality of Service has a significant effect on purchasing decisions partially. The results of the Social Media Marching F test and Service Quality have a simultaneous and significant effect on Purchasing Decisions at PT Mahakarya Paket Digital.

The teacher has a strategic position at the forefront of efforts to build the nation, in this case the field of education, as their performance in all educational activities is determined by how well they perform at the institutional, instructional, and experimental levels. This study aims to investigate the extent to which the personality competence of PAI teachers at Karang Arum Middle School in Cilengkrang District, Bandung Regency, play a role in the development of the religious character of their students' profiles. The results of this research show a substantial positive association between the dependent variable in this study, the formation of the students' religious character, and the teacher's personality competence as an independent variable. With it, Personality Competence significantly aids in the development of its students' religious character. In conclusion, for those in charge of making decisions, it is unquestionably necessary to develop the personality skills of the teachers if you want to raise the caliber of students' religious character.

This research aims to know the "influence of the Liveliness of the students Organize Against the achievements of the Islamic guidance counseling Student Learning Force 2014". The approach used is a quantitative approach with insrumen data collection in the form of the now closed terdidri of 15 items, tested the validity of the statement and realibilitasnya. Data that has been collected and then analyzed using analytical statistics using statistical analysis with data processing statistical instruments product and service solution (SPSS). The location of the research conducted on campus one IAIN Mataram total population of 479. The large amount of samples taken from the population is 60 Students 10% calculated using the formula sample Probability Sampling. The result of the processing of research data shows that the student has freedom of activity variables influence the learning achievements of students Islamic Forces 2014 guidance counseling. To answer the problem formulation and hypothesis testing studies have been done of t and F test results obtained by using the SPSS program was Active Student Association Student Learning Achievements to guidance counseling. Where the value of the t-female 6.1782 > t-2.048. This shows (Ha) in the receive and (Ho) in decline. keduan variable to see whether it has the influence of learning achievements against simultaneously Students Islamic guidance counseling, then do the test F. And hasinya shows a value of F Count i.e. < 1.7057 1.8608 with probalitas signifikasinya 0.000. The probalitas value smaller than 0.05 Ha berakti are accepted and rejected, in the language of the Ho whose hypotheses Liveliness Students Organize the learning achievements of Students to Counseling Guidance Islam Forces 2014.      

Taxes are an important source of state revenue, but there is a gap between the significant tax gap and the low tax ratio, indicating that tax effort in Indonesia is still low. Various breakthroughs made by the tax service office related to taxpayer compliance, such as conducting socialization, imposing sanctions and making information technology applications in tax administration activities continue to be carried out in order to improve and optimize services to taxpayers. The goal of this study was to find out how individual tax payer compliance is affected by the role that the Tax Service Office plays in the form of tax socialization and tax sanctions. Quantitative research is the method used. This research was carried out at KPP Pratama Surakarta. This study's primary data comes from questionnaires that were given to respondents who are registered as individual taxpayers at KPP Pratama Surakarta. The Likert scale is the one used to measure variables. The hypothesis is tested using multiple linear regression analysis in this study. The consequences of the review show that somewhat socialization of duties, execution of e-documenting, and burden sanctions significantly affect citizen consistence. Taxpayer compliance is positively and significantly impacted by the F test results of tax socialization, e-filing implementation, and tax sanctions simultaneously. The determination test (R2) yielded a result of 45.2%, and the remaining 54.8% was influenced by other variable factors that this study did not examine.

The formulation of the problem in this study is how much influence leadership style and Work Culture have on the performance of PT employees. Nijes Bayu Lestari.  The purpose of this study is to find out how much influence  work culture and work career have on the performance of  PT employees. Nijes Bayu Lestari. Based on the results of the study, it was found that for the effect of variables X1 (Style of Leadership) and X2 (Work Culture) on Y (Employee Performance) need to be analyzed by the author because Employee Performance is work achieved by a person or group of work or activities that have been done. Performance can only be obtained if a person or group is doing work or activities. Therefore, without doing something, neither individuals nor groups will be possible. By identifying Work Motivation and Employee Ability, it will have an impact on employee performance. Based on the above thoughts according to the researcher hypothesis which states that Leadership Style  and Work Culture  have a strong influence on Employee Performance di PT Nijes Bayu Lestari. The magnitude of the influence of both independent variables with dependent variables also shows the reality of how to implement and improve optimal Employee Performance, this fact has been answered with Leadership Style  and  Good Work Culture. Practically, the two variables run together, meaning that in the process of Leadership Style  and Work Culture can be variables or factors that determine whether employee performance is good or bad. If the Leadership Style is good / and Buya Work is good, then by itself Employee Performance will increase.

Abstract. Organizational culture is very important for the progress of an organization or company. A good organizational culture is expected to be able to influence employee performance and organizational behavior. Maximum performance is also expected to have an impact on organizational behavior. This research was carried out at the Yogyakarta Cooperatives and SMEs Service. This research aims to find out whether the organizational culture in the Yogyakarta Cooperatives and SMEs Service has an influence on organizational performance and behavior. The research method used is quantitative, where data is collected through questionnaires with the sampling method used is saturated sampling, the sample used is all employees in the Yogyakarta Cooperatives and UKM Service, totaling 40 people. Apart from using a questionnaire, researchers also conducted interviews to gain more information about the Yogyakarta Cooperatives and SMEs Department. The data analysis used is path analysis. The results of this research provide the conclusion that the organizational culture used by the Yogyakarta Cooperatives and UKM Service is the "SATRIYA" culture, through existing culture and through tests that have been carried out it is concluded that there is an influence between organizational culture on organizational behavior, there is no influence between organizational culture on performance, there is an influence between organizational behavior on performance, and there is no influence between organizational culture through performance on organizational behavior.

The main focus of this research is to know and analyze the level of student satisfaction in services at the library at the Muhammadiyah University of Jambi. The data in this study were obtained based on primary data using surveys in collecting data through questionnaires. The number of samples is 100 respondents who are students of Jambi Muhammadiyah University. The variables in the study used 5 dimensions of service quality consisting of reliability, responsiveness, assurance, empathy and tangibles as measured using a Likert scale. The results showed that the importance and quality of service indicated that student respondents in using library services were satisfied with the services provided by the Jambi Muhammadiyah University library. In addition, the results of the analysis in this study showed that the average respondent's answers related to student satisfaction with library services at Jambi Muhammadiyah University were at a value of 4.5, which means that respondents were very satisfied in using library services at Jambi Muhammadiyah University.

This study aims to determine the effect of product quality (X1), advertising (X2) and service quality (X3) on consumer satisfaction (Y) at KPRI Sedar Ngancar, Kediri Regency. This type of quantitative research. Data collection techniques primary data and secondary data. The sample selection used the accidental sampling method, the number of samples in the study was obtained by 80 respondents. Data were obtained through questionnaires, interviews, and literature studies. The analysis techniques used were validity test, reliability test, classical assumption test, multiple linear regression analysis, t test, F test and coefficient of determination test. The research results obtained multiple linear regression equation Y = 1.167 + 0.323X1 + 0.402X2 + 0.215X3 and the results of the t-test variable product quality have a partially significant effect on customer satisfaction. Advertising partially significant effect on customer satisfaction. Service quality has a partially significant effect on customer satisfaction. The results of the F test obtained Fcount results with a significance value of 0.000 <0.05. From the results of the analysis it can be concluded that product quality, advertising and service quality have a simultaneous and significant effect on consumer satisfaction at KPRI Sedar Ngancar, Kediri Regency.

Universities are using social media more creatively in their marketing as a result of digitalization. However, there are few theoretical models that explain the success of social media marketing (SMM) in educational institutions, particularly Instagram. This study seeks to address a theoretical need by concentrating on four variables: QMS, brand awareness, product image, and brand attitude. A poll of 141 Gen Y and 17-27-year-olds was used to acquire quantitative data. The data was then examined using the SmartPLS Statistics tool and Structural Equation Modeling (SEM). Three key findings emerge from the data analysis. First, QMS has a significant and positive influence on brand attitude, brand awareness and brand image.

This research was conducted to determine the effectiveness of the Qur'an qashash method used in educational institutions, especially at the State Islamic University of North Sumatra in the Arabic Language Education study program. This study uses several basic methods in writing scientific papers. By collecting several reading references or using the literature study method and at the same time distributing questionnaires in the form of question variables through the Google form media. The research shows the respondents' understanding of the Al-Qur'an qashash method which is an illustration of the effectiveness of Al-Qur'an qashash-based learning methods.

The study of leadership includes autnetic leadership. This focuses on the genuineness and authenticity of authentic leadership. Authentic leadership is about authentic leaders and their leadership, as described in this method. In order to understand what authentic leadership is, authentic approaches, authentic components, and authentic variables must first be identified. Although the information used in this study is secondary. Secondary data is information that researchers have gleaned from pre-existing sources or from the findings of studies and documents that have been preserved as research artifacts. The conduct of leaders and followers is positively impacted by authentic leadership style. Although it can happen, genuine development is difficult to construct    

Abstrak Judul Penelitian ini yakni analisis pengaruh promosi dan kualitas pelayanan terhadap keputusan pembelian berulang mixue di Surabaya merupakan artikel ilmiah yang digunakan untuk membangun hipotesis riset pengaruh antar variable. Penelitian ini menggunakan pendekatan penelitian Literatur. Artike rivew ini bersumber dari media online seperti Google Scholar, Mendeley dan media online lainnya. Hasil artikel ini adalah: 1) Promosi berpengaruh terhadap Pembelian Ulang; 2) Kualitas Pelayanan berpengaruh terhadap Pembelian Ulang. Guna meningkatkan pembelian ulang maka Mixue di Surabaya harus gencar melakukan promosi yang menarik dan meningkatkan kualitas pelayanan agar konsumen akan tertarik untuk melakukan pembelian ulang di Mixue di Surabaya. Selain dari 2 variabel ini yang mempengaruhi variabel Pembelian Ulang Mixue masih banyak faktor lain di antaranya adalah citra merek, kualitas produk dan harga dari Mixue. Temuan juga menunjukkan bahwa perusahaan harus mempertimbangkan untuk menargetkan segmen pelanggan tertentu untuk meningkatkan loyalitas mereka terhadap Mixue.

Minimarket development today has increased dramatically, the increase was driven by consumer behavior which makes shopping as a necessity to meet their daily survival. This study aims to analyze (1) the marketing mix, market competition and quality of service for the mini choice for shopping. (2) the dominant influence of the marketing mix as a mini-shopping options. This research is quantitative descriptive study using observational approach. Data collection techniques used include interviews, observation, study documentation, and questionnaires. The population in this study are all consumers minimarket (Alfamidi, Indomart and k-circle) in South Sulawesi. The sampling method used is proportional stratified purposive sampling. In analyzing the data in this study used multiple linear regression analysis technical. The results showed that the variables of the marketing mix, market competition and quality of service simultaneously strong and positive impact on the choice of minimarket in South Sulawesi. These results prove the first hypothesis testing. Partial test, it was found that the marketing mix variables dominating influence minimarket choice, it is asserted that the second hypothesis can be accepted. All independent variables (the marketing mix, market competition, and quality of service) has an influence on the mini choice of 42.6%, while the remaining 57.4% is explained by causes (variables) other than this study.      

The purpose of this study was to determine the effect of experiential marketing (X) on interest in repurchasing (Y) milo cheese at Kopiria Tanah Grogot. The sample in this study were consumers or buyers of Milo cheese at Kopiria in Tanah Grogot. The sampling technique in this study was purposive sampling and the number of samples in this study were 60 people. Consumers or buyers as a sample of this study were given a questionnaire consisting of 21 questions. Responses to the questionnaire were tested for validity and reliability prior to multiple linear regression analysis using the statistical product and service solution (SPSS) application.The results of the validity test stated that all statements consisting of 21 items were valid because rcount>rtable (0.2542). The results of the reliability test for all questions stated that reliability was acceptable because the Cronbach'alpha value> 0.6 or 0.791> 0.6.The results of multiple linear regression analysis obtained the regression equation, namely Y = 0.758 +- 0.035 X1+0.430X2 +- 0.007X3 + 0.461X4 + -0.015X5. Coefficient value correlation (R) of 0.783 means that between experiential marketing (X) has a strong relationship to repurchase intention (Y). The coefficient of determination (Adjusted R2) is 0.634, meaning that the variation in the experiential marketing variable (X) can contribute to repurchasing interest (Y) Milo cheese at Kopiria Tanah Grogot is 63.4% while the rest is explained by other factors not examined at (100- 63.4)% = 36.6%. The simultaneous results (F test) show that the value of Fcount>Ftable (17.150>2.38) so it can be concluded that there is an influence between the experiential marketing variable (X) on repurchase intention (Y). Then the results of the partial test (t test) show that the value of tcount > ttable on feel (X2) is 5.193> 2.004 and action (X4) is 4.567 > 2.004 which means there is an influence on repurchasing interest (Y) Milo cheese at Kopiria Tanah Grogot while the value tcount < ttable on sense (X1), think (X3) and relate (X5) which means there is no effect on repurchasing interest (Y) Milo cheese at Kopiria Tanah Grogot..

One aspect that supports and optimizes the security and safety of passengers is Aviation Security (AVSEC) flight security personnel. The purpose of this study was to find out whether there was an influence of Aviation Security (AVSEC) inspection services at Passengers Security Check Point (PSCP) Supadio Pontianak International Airport on passenger satisfaction and to find out how much influence there was between Aviation Security (AVSEC) security check services at Passengers Security Check Point (PSCP) Supadio Pontianak International Airport for passenger satisfaction. The method used in this study is a quantitative method using data analysis techniques, namely instrument testing, hypothesis testing, simple linear regression testing, and coefficient of determination testing. The sampling technique used is non-probability sampling with a sample of 100 respondents who are users of air transport services at Supadio Pontianak International Airport and who have passed inspection at the Passengers Security Check Point (PSCP). The research results concluded that; first Ha was accepted because there was an influence between the performance of Aviation Security (AVSEC) officers on passenger satisfaction at Supadio Pontianak International Airport as evidenced by the T count 15,445 > T table 1.948 and the sig value 0.00 <0.05. Second, it is known that the R square is 0.709, which means that the effect of the independent variable (AVSEC Officer Service) on the dependent variable (Passenger Satisfaction) is 70.9%.

This research was conducted at the Grand Dian Hotel Brebes which aims to analyze and explain the influence of service quality, image and function of OTA (online travel agent) which is in poor condition due to lack of updates from OTA (Online Travel Agent) about hotel information, and prices from OTA (Online Travel Agent) is unstable. Research data obtained through questionnaires and interviews. The sample used in the study were 94 respondents. The research results are expected to provide useful information for management and employees. The data obtained were processed using descriptive analysis and quantitative statistical analysis. Quantitative analysis used multiple regression analysis to determine the effect of the independent variable on the dependent variable, test the model, test the hypothesis, and before doing the test, the validity and reliability tests were carried out first. The results of the regression analysis show that the increase in guest decisions to stay is directly influenced by the quality of service, image and function (online travel agent). The results of the multiple regression analysis test showed a significant F value, with a correlation value of determination adjusted R2 square of 0.610. This shows that the quality of service, image and function (online travel agent) significantly influence the decision of guests to stay together with a close relationship of 61.0%. This shows that to improve the decision of staying guests, it is necessary to improve the quality of service, as well as the image and function of a good OTA (online travel agent) in the eyes of the community, it will increase the decision of guests to stay in the next period.