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This final project is created to fulfill the graduation requirements for a Bachelor's degree in Digital Marketing at FEB UNPAD. This final project is designed to help Bakso Malang Jezzy increase its sales, which have declined over the past 3 years. The researcher hopes that this project can provide a reference for food and beverage business owners to improve conversion rates using digital marketing strategies. Bakso Malang Jezzy has 18 branches spread across Bekasi City and Bogor Regency. Bakso Malang Jezzy operates differently from other Bakso Malang vendors by using a buffet technique. Additionally, the production house for all Bakso Malang Jezzy branches is centralized at Jl. Payangan Mess. Al, Jatisari, Jatiasih, Bekasi, West Java, which serves as the meat processing and quality control center. The proposed digital marketing strategy includes the use of social media such as TikTok and Instagram, as well as search engine optimization and content marketing to increase visibility and customer engagement. With this strategy, Bakso Malang Jezzy is expected to increase sales conversions and strengthen its market position. The theoretical benefits of this project include contributions to the digital marketing literature, while the practical benefits include increased sales and brand positioning for Bakso Malang Jezzy.

Innovation communication is a way of conveying the discovery of new ideas to society so that social change occurs. A new innovation that is a solution to Jasa Raharja services which is caused by the high number of accidents in Pekanbaru City. In-person support services take a lot of time and take a long time, online updates make it easier for users of these support services. This research aims to analyze the communication innovation of raharja services in implementing online compensation services for accident victims in Pekanbaru city. This research uses qualitative research methods, with data collection techniques using interviews and analyzing the media used in the innovation diffusion process. As for determining research subjects, a purposive technique was used with five informants, then the data analysis technique used Miles and Huberman data analysis techniques which included data collection, data reduction, data presentation and conclusion drawing. This research uses Rogers and Shoemaker's theory of diffusion of innovation. This theory examines messages in the form of new ideas or thoughts, which cause social change.From the research results, this innovation communication has 4 stages, namely. In this research it can be concluded based on the results of the analysis using Roger's theory which has 4 points, This innovation distribution explains that the involvement of communicators provides information in the form of socialization in the form of a content that states information about how to claim or submit compensation from Jasa Raharja. A communicator does not only work alone, this communicator is the Head of Public Relations, Jasa Raharja, who works together with the compensation service staff to collaborate with the community to make it easier and more affordable. With new innovations, since 2009, compensation services for accident victims have gone from conventional forms to online services. This communication channel uses social media, namely in the form of Instagram and Tik Tok, then uses print media, television media and radio media. By implementing the Innovation Division, it has made progress, but of course there are still new innovations, of course this is influenced by factors that hinder the establishment of this innovation, one of which is awareness. The awareness of users or local people who use vehicles in traffic, whether land, sea or air, of course they do not have awareness.

The purpose of this research is to analyze social media content marketing. This research uses a descriptive method with a qualitative approach. The subject of this research is Instagram @bulogbisnis.jakarta. The method in this research is a case study. The data sources in this study are primary sources. Data analysis in this study uses thematic analysis. The theory used in this research is using Chris Heurer 4C theory (Context, Communication, Collaboration, Connection) The activities used in data analysis are data reduction, data presentation, and conclusion drawing. Based on the results of research processing and analysis, the following conclusions were drawn: The conclusion can be gained at the context point, namely the content uploaded by Instagram @bulogbisnis.jakarta is easy to understand in terms of meaning and communicative language style. The conclusion that was gained at the communication point was that the content uploaded by Instagram @bulogbisnis.jakarta was quite clear and accurate with the actual situation but received few comments due to the lack of creativity in the content, on the other hand the uploaded content still created a positive perception of Bulog's image and made a big contribution because it created new orders through direct messages and call centers listed in the uploaded content. The conclusion that can be gained at the collaboration point is that Instagram @bulogbisnis.jakarta has utilized the features available on Instagram to make it easier for followers to see the uploaded content and Bulog has collaborated quite well with Instagram @bulogbisnis.jakarta by reposting uploads from Instagram @bulogbisnis.jakarta. The conclusion gained at the connection point is that it has made improvements in the speed of response both from comments, direct messages and call centers and to maintain good and sustainable relationships with followers, Instagram @bulogbisnis.jakarta provides appreciation through giveaway content.

This study analyses the use of assertive illocutionary acts in TikTok news produced by Liputan 6 SCTV and explores the news construction strategies within this short video format. In the current digital era, social media platforms such as TikTok play an increasingly important role in information dissemination, particularly among younger and more dynamic audiences. Assertive illocutionary acts, which function to convey information with firmness and confidence, are effectively used in TikTok news to ensure that the messages communicated are clear and unambiguous. This research employs a qualitative approach, using data collection techniques including observation and content analysis, as well as interviews with relevant journalists. The findings reveal that Liputan 6 SCTV utilises engaging visual elements and concise narratives to deliver news effectively within the constraints of short video formats. While this strategy enhances audience engagement, it also presents challenges related to the limited space for in-depth explanation. Comparisons with previous studies indicate that although the approach on TikTok aligns with modern communication trends, there are significant differences in news delivery techniques compared to other platforms such as YouTube or Instagram. This research contributes to illocutionary theory and social media studies by providing insights into the adaptation of language and news format within the dynamic context of social media. Recommendations for future research include exploring the use of illocutionary acts on other platforms and applying mixed-methods approaches to gain a more comprehensive understanding.

Kedai Kopi Abah is one of the SMEs that has good business development potensial in Blitar City because it has a strategic location in the middle of the busy center of Blitar City. However, there are challenge that must be faced by Kedai Kopi Abah namely that the use of social media as a digital marketing platform is still not optimal. This Community Service Program was conducted using training and socialization methods aimed directly at managers of Kedai Kopi Abah. This training and socialization activity takes the form of optimizing rebranding and strengthening digital marketing communications at Kedai Kopi Abah with the aim of improving the skills of Kedai Kopi Abah managers in producing interesting content on Instagram account. This training activity can attract a positive response from participants who attended the training and socialization on optimizing rebranding and strengthening digital marketing communication at Kedai Kopi Abah.

A community service program is one way of implementation to improve human resources (HR) 's ability to meet community needs and solve social problems together with the community to enhance social welfare per the vision, mission, and functions of Islamic state universities. Therefore, the author presents a cassava chip marketing innovation training program through Instagram media due to the impact of COVID-19 in Banyudono Village, Ponorogo as an effort to advance and improve the online market. Training for home industry owners using the ABCD (Asset Based Community Development) method which prioritizes assets and potential that exist around and are owned by the community. The main conclusions resulting from this service program, among others: First, this activity serves as an effort to improve the human resource capabilities of home industry owners related to the use of social media. Second, increasing insight and knowledge of home industry owners on the use of online marketing through Instagram social media in the era of globalization and the covid-19 pandemic.

The land title (in Indonesian: sertipikat) is a legal product issued by the Ministry of Agrarian Affairs and Spatial Planning/National Land Agency, while “sertifikat” (spelled with 'f' instead of 'p'), which is the standard term according to KBBI (Indonesian Dictionary). The number of social media users increases every year, resulting in a growing amount of data generated. Big data derived from social media can encompass public perception or societal behaviors. The significant benefits derived from social media analytics provide opportunities to explore and analyze data sources within social media. This study analyzes data from the social media platforms Twitter, Facebook, and Instagram to determine common terms used by the public regarding "sertipikat tanah" (land certificate) and "sertifikat tanah" (land certificate). These platforms were chosen because they provide open data. The use of uncommon terms among the public potentially hinders the government's intended objectives. The final results indicate that despite "sertipikat" being the official legal term, the public is more accustomed to using "sertifikat tanah." The comparison of usage between "sertipikat tanah" and "sertifikat tanah" on Facebook is 11% : 89%, on Instagram 38% : 62%, and on Twitter 70% : 30%, with the majority of "sertipikat tanah" usage on Twitter originating from government accounts.

Background : The problem found at the Sayang Bunda Makassar General Hospital was a decrease in patients after the end of COVID-19 in 2023, there were visit data of 147 patients in January – July. Objective : The purpose of this study is to determine the role of Public Relations in increasing the existence of the hospital. Method : This type of research used qualitative research methods. Methods collected documentation data and in-depth interviews to Result : The research results obtained at the general hospital unfortunately have not been fulfilled in terms of social activities which were only held in 2020, as for the results of observations of social activities and published on social media, this provides satisfaction that the service at the general hospital unfortunately has not collaborated with BPJS insurance, as for communication through media, it has not been fulfilled so that the internet is widely used, social media such as Instagram, as well as the educational dimension when carrying out activities.   such as handling mass circumcisions or providing direct health services. Suggestion : The hospital needs to improve marketing management by digitalizing marketing, promoting health through electronic media as well as re-organizing social activities, improving facilities and infrastructure as well as access to payment via card (JKN-KIS) at Sayang Bunda General Hospital.

User Interface (UI) dan User Experience (UX) memainkan peran integral dalam membantu aplikasi agar lebih menonjol. Oleh karena itu harus memiliki UI/UX yang terintegritas dalam aplikasi seluler tidak hanya membantu bisnis untuk menarik lebih banyak pengguna tetapi juga meningkatkan kepuasan pelanggan. Toko Kue Global adalah salah satu toko yang masih mengguanakan metode manual hanya melalui whatsapp dan instagram saja mempromosikan penjualan toko ini, untuk memajukan bisnisnya membutuhkan desain aplikasi penjualan untuk membantu pelanggan dalam melakukan proses pemesanan. Dengan pembuatan aplikasi tersebut akan dilakukan UI dan UI terlebih dahulu dengan menggunakan metode User Journey Map (UJM). Hasil perancangan  ini akan dilakukan  dengan menggunakan metode pengujian System Usability Scale (SUS). Berdasarkan metode perancangan dan metode pengujian pada penelitian ini didapatkan nilai rata-rata 85 dengan grade A (Excellent) melalui kuisioner yang dilakukan pada 20 responden. Berdasarkan hasil tersebut membuktikan bahwa hasil perancangan UI dan UX aplikasi penjualan ini dapat diterima dan sesuai dengan kebutuhan pengguna.

In the increasingly advanced digital era, social media has become a crucial tool in marketing strategies for Micro, Small, and Medium Enterprises (MSMEs). This article analyzes the use of social media in the marketing development of HNTnugraheniboutique Fashion, an MSME in the fashion industry based in Yogyakarta. The research methods employed include social media content analysis, online surveys targeting consumers, and in-depth interviews with the business owner. The findings reveal that HNTnugraheniboutique Fashion utilizes social media platforms, particularly Instagram and WhatsApp, to enhance visibility, build brand awareness, and boost sales. Despite these efforts, there remains potential to further optimize their social media usage for marketing purposes. Creative and relevant content proves effective in capturing consumer attention and influencing purchasing decisions. In conclusion, this research affirms that social media is an effective tool for MSMEs to develop marketing strategies. However, challenges such as competition and understanding digital consumer behavior underscore the need for further research to identify more specific and effective content strategies tailored for the MSME sector, particularly in Indonesia

The importance of branding, advertising and selling (BAS) for both tourist attractions and government agencies, one of which is to be able to improve the image and reputation of a tourist attraction or agency so that it can be known by the wider community. Likewise in the tourism sector, the existence of the BAS concept in addition to being able to change and improve the image of the region, advertising activities will have a great impact on the tourism sector such as being able to attract tourists, investors, be known by the public, and increase the number of tourist visits. In the context of tourism marketing, BAS strategy, especially in terms of advertising, plays a decisive role in achieving the goal, namely the accuracy of marketing promotion actions to reach the specified market segment. This can be seen, among other things, from the increase in the number of tourists who buy tourism products or visit marketed destinations. The researcher uses a qualitative descriptive approach because in accordance with the purpose of the research, namely wanting to obtain and describe in depth and thoroughly the BAS promotion strategy in terms of advertising in the development of the tourism industry in Talun District, Cirebon Regency as a tourist destination. Advertising/Advertising in tourist destinations carried out by the Talun District government through social media is very effective and efficient in saving marketing budgets. This program increases public interest in various tourist attractions that can be visited through videos containing natural beauty, tourist attractions, culinary places and information related to the calendar of activities in Talun District which is then uploaded through the website and social media Instagram, blogs, Facebook, and Youtube.

Dalam artikel ini, dijelaskan pengembangan sistem pendukung keputusan (SPK) yang menggunakan metode VIKOR untuk menentukan platform iklan online terbaik bagi sebuah perusahaan distributor alat kesehatan yang menargetkan wanita kelas menengah berusia 25-50 tahun. Studi ini bermula dengan latar belakang yang menekankan pentingnya iklan online dalam era digital saat ini, khususnya bagi perusahaan yang mencari metode efektif untuk menjangkau audiens spesifik mereka. Kelima kriteria utama yang menjadi fokus adalah jangkauan audiens, segmentasi audiens, biaya iklan, kemudahan penggunaan, dan fitur analitik, yang semuanya dianggap krusial dalam pemilihan platform iklan. Metode VIKOR dipilih karena kemampuannya dalam menyediakan solusi yang seimbang antara kondisi ideal dan kondisi terburuk dalam konteks yang multi-kriteria, serta kemudahan dalam menangani preferensi yang beragam dan saling bertentangan. Matriks keputusan dibentuk dengan nilai-nilai yang menggambarkan kinerja setiap platform iklan berdasarkan kriteria yang telah ditetapkan. Langkah analisis VIKOR meliputi normalisasi data, penentuan solusi ideal positif dan negatif, perhitungan jarak setiap alternatif dari solusi ideal, dan penghitungan nilai Qi​ untuk menentukan peringkat akhir. Hasilnya menunjukkan bahwa Google Ads merupakan platform terbaik berdasarkan kriteria yang ditetapkan, diikuti oleh Instagram Ads. Hasil ini memberikan wawasan yang berharga bagi perusahaan dalam memilih platform iklan online yang paling sesuai dengan strategi pemasaran mereka, dengan mempertimbangkan keseimbangan antara efektivitas biaya dan kemampuan menjangkau serta menargetkan audiens yang tepat. Sehingga hasil dari penelitian ini menekankan pentingnya metode analitik dalam pengambilan keputusan strategis tetapi juga menunjukkan potensi metode VIKOR dalam menyederhanakan kompleksitas pilihan secara subyektif.

This research discusses the role of social media in increasing motivation to learn Islamic religious education. This research aims to examine the role of social media in increasing motivation to learn Islamic Religious Education among students. This research uses qualitative methods with literature studies. The research results show that social media has a significant influence in increasing motivation to learn Islamic Religious Education. Through platforms such as Facebook, Instagram, and YouTube, students have easy access to various educational content, discussions, and communities that strengthen their understanding and interest in Islamic Religious Education material. Apart from that, social media also provides opportunities for teachers to deliver material creatively and interactively, facilitating more interesting and inspiring learning. However, there are challenges such as the risk of invalid information and excessive use of social media. Therefore, a wise approach is needed in using social media to increase motivation to learn Islamic Religious Education, by strengthening education about social media criticism. It is hoped that this research can provide useful insights for the development of effective educational strategies in the context of using social media to increase learning motivation for Islamic Religious Education.    

The purpose of this service is to find out how and how much influence the use of the management control system (SPM) and marketing strategies implemented at the Campus Coffee Shop has to improve quality so that it can survive in the competition of similar coffee shop businesses. Marketing development strategy for campus coffee shops (KOKAM). Several approaches that can help coffee shops around campus increase their attractiveness and business success include understanding the target market, strong branding, menu variations, special promotions for students, collaboration with student organizations, a comfortable and instagrammable atmosphere, promotions on Social Media. Conclusion Warkop campus coffee (KOKAM) is growing and attracting more customers, prioritizing the quality of the products sold, warkop is a comfortable place with affordable coffee prices with the aroma and taste of coffee being the main attraction, by creating a variety of different coffee flavors, take advantage of social media platforms to introducing warkop.

Islamic da'wah in the era of digital technology has undergone a major transformation with the presence of social media platforms such as Twitter, Instagram, and Facebook. Muhammadiyah, as one of the largest Islamic organizations in Indonesia, seeks to optimize digital media to spread Wasathiyah Islamic values more widely and quickly. The main challenge in digital da'wah is to ensure that the information conveyed remains accurate and does not cause misinformation. Haedar Nashir, Chairman of Muhammadiyah, emphasized the importance of combining fiqh on social media with public ethics, as well as involving the younger generation in digital da'wah to ensure that the message of da'wah remains relevant and acceptable to various levels of society. With an innovative and responsive strategy, Muhammadiyah da'wah is expected to be able to answer the challenges of the times while maintaining Islamic principles in facing the era of disruption.

This community development activity aims to help MSMEs penetrate the digital market.  Team provided digital marketing training to the home dishwashing soap industry on December 17, 2023, at Gemintang Café and Resto. Fifteen participants, all dishwashing soap producers from Kebumen Regency, attended. The training aimed to increase product sales through lectures, practice sessions, and Q&A. The one-day event covered product photography, online marketing techniques, and market expansion strategies. Participants were highly enthusiastic and actively engaged with the material. They learned to take attractive product photos, identify suitable marketplaces, and use marketing tricks on platforms like WhatsApp, Facebook, Instagram, and TikTok. The training also highlighted new cooperation opportunities with agencies and institutions, contingent on having legal and accountable permits.

Sobat Air Jakarta is a community communication forum for sharing various information about waters in Jakarta. Based on the spirit of education and collaboration, where the educational pillar in question is Sobat Air Jakarta distributing all forms of education related to Jakarta's water resources to the community. Information is currently provided through social media Instagram and through offline events. Sobat Air Jakarta, through its program, invites the public to be more aware of the use of clean water. The qualitative research method is a research method based on the philosophy of postpositivism, applied to research the condition of natural objects, where the key instrument of this research is the researcher, data collection techniques are carried out in combination. , inductive data analysis, with qualitative research results that focus more on meaning than generalization. The campaign carried out by Sobat Air Jakarta through the education provided, it is hoped that awareness of the importance of protecting water sources can become part of the collective consciousness of the people of Jakarta. Apart from providing understanding, campaigns can also be a tool to change people's attitudes and behavior regarding water management. The "Education and Collaboration" public relations campaign carried out by Sobat Air Jakarta has succeeded in creating deeper awareness and concern among the public regarding the importance of clean water management. Through an effective communication strategy, including a deep understanding of the demographics of the target audience and the choice of appropriate communication channels via Instagram social media, the campaign messages were successfully conveyed to the intended audience.  

In maintaining its existence in the eyes of the public, the Ministry of Energy and Mineral Resources uses social media as a means to communicate, publish and promote its various products. Instagram is one of the social media used to disseminate information as well as build branding through interesting content. The aim of this research is to find out how the Instagram @kesdm social media owned by the Secretariat General of the Ministry of Energy and Mineral Resources (ESDM) of the Republic of Indonesia is managed by the Communications, Public Information Services and Cooperation Bureau (KLIK). The approach method used is an exploratory study. In implementing social media activation activities, the planning stage is the first discussion which begins with understanding the purpose of using the social media platform, the type of content to be posted and the target audience. Every time content is created, the social media team will create a content upload schedule or what is usually called Editorial Planning. . Furthermore, at the implementation stage, all types of content plans that have been created will be immediately executed. In the final stage, namely evaluation, the Instagram @kesdm social media team will create a monthly report as a form of accountability for the KLIK Bureau for all activities related to managing Instagram social media.    

The Urban Farming Group "Keputih Bersemi," based on educational hydroponics, is an active farming group in Kelurahan Keputih, Surabaya. Urban farming is an ideal choice for urban residents to engage in productive activities that can be followed by the surrounding community and, of course, produce something of added value. The plants or vegetables grown by the Keputih Bersemi farming group include pak choi, lettuce, and others. The harvested produce has not been sold or distributed optimally because marketing activities are conducted conventionally, with members offering the products directly to the surrounding community. This situation arises because the majority of the farming group members are elderly and still unfamiliar with technology. The use of social media, such as Instagram and Whatsapp, plays an important role as it significantly increases the visibility and sales of the group's agricultural products. A marketing strategy that involves engaging content, the use of relevant hashtags, and active interaction with potential customers will expand market reach and attract more potential customers.

The promotion of online gambling through social media such as Instagram and WhatsApp is increasingly attracting public interest, even though it violates the law in accordance with Article 27 Paragraph (2) of Law Number 19 of 2016. Case at the Tanjung Karang District Court (Number 892/Pid.Sus/2023/PN .TJK) revealed that online gambling promotion is a criminal offense with the threat of prison sentences and fines. What is the criminal liability of perpetrators who promote online gambling products and what is the basis for the judge's considerations in imposing criminal penalties on perpetrators who promote online gambling products? Data analysis uses qualitative data analysis. The judge's decision is in accordance with applicable law, taking into account legal, sociological and philosophical aspects. In this case the judge placed more emphasis on the sociological and philosophical aspects. Hakim used Mackenzie's theory, emphasizing balance, artistry, intuition, and a scientific approach. Criminal liability must be strictly legally necessary to protect society from the negative impacts of online gambling. The criminal liability contained in decision number 892/Pid.Sus/2023/PN.TJK regarding online gambling promotion involves several defendants. This decision emphasizes the importance of law enforcement in maintaining justice and public security, and shows the appropriate application of the law to punish the promotion of illegal gambling.