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Miftahul Chair; Agustinus Hedewata; Orpa J Nubatonis

Jurnal Hukum dan Sosial Politik 2024 International Forum of Researchers and Lecturers

Cross-sector land registration is land registration with subsidized assistance for low- income people who work in small and medium enterprises, SMEs, agriculture, fishermen, and fish farmers, in this case financing land rights certification services at the land office. That is how the issue is stated. (1) How Kupang City should go about implementing cross-sector land registration. (2) What are the challenges facing Kupang City in adopting cross-sector land registration? (3) How may cross-sector land registration be implemented in Kupang City? Empirical research is the methodology employed, and data is gathered through a literature review and interviewing 20 respondents. The findings of the study demonstrate (1) Kupang City's cross-sector land registration implementation procedure. Cross-sector land registration is implemented sporadically, making it a cross-sectoral process. sector comes before the gathering of legal data. (2) Obstacles to the implementation of cross-sector land registration in Kupang City include many incomplete documents, absences during the socialization of land title certificates, and problems with the applicant's land. (3) The solution to the obstacles to implementing cross-sector land registration is that the land authorities carry out monitoring and evaluation every week From the onset to the conclusion of the cross-sector implementation, and the community participates more in cross- sector implementation activities. This research has led to the following conclusions: (1) cross-sector land registration implementation Planning, negotiation, team building, gathering legal data, certification, and reporting are the phases of implementation that will take place in Kupang City based on the decision made by the head of the Kupang City Land Office. (2) Barriers to the implementation of cross-sector land registration In Kupang City, obstacles occur internally and externally, internal land parties must build relationships with related agencies and externally there are still many incomplete files, lack of community participation and land problems. (3) How to get around roadblocks in the way of Kupang's cross-sector land registration implementation; how to have officers be more proactive in reaching out to pertinent agencies and supplying information about cross-sector land registration.

Guampe, Feliks Arfid; Olvit Olniwati Kayupa; Septian Aditya Kolompo

Jurnal Riset Rumpun Ilmu Tanaman 2024 Pusat riset dan Inovasi Nasional

Agriculture is a crucial sector in development because it serves as the primary sector for meeting national food needs and security. Due to its significant role, farmers as the main actors in agriculture need to possess good financial literacy, which ultimately impacts the performance of agricultural businesses. Therefore, the purpose of this study is to examine the impact of financial literacy on the performance of rice farmers. This study was conducted in Pamona Puselemba District, Poso Regency. The researcher used a quantitative approach with a survey method. The sample size of the study was 100 rice farmers, obtained using simple random sampling technique from a population of 2,226. Simple regression was used as the data analysis technique. The results of the study indicate that financial literacy has a positive and significant impact on the performance of rice farmers. Thus, financial literacy plays an important and multidimensional role in enhancing the performance of rice farmers.

Faisal Umardani Hasibuan

Publikasi Hasil Pengabdian dan Kegiatan Masyarakat 2024 Asosiasi Periset Bahasa Sastra Indonesia

This research is entitled “Effectiveness of Subsidized Sharia Mortgage Financing for Low- Income Communities at BTN Syariah Langsa City. This study uses a qualitative descriptive method, with the formulation of the problem, 1) How is the implementation of Islamic mortgage financing for low-income customers at Bank BTN Langsa City?, 2) How is the effectiveness of Islamic mortgage financing for low-income people at Bank BTN Langsa City?, from the results of the research of the bank and the dispatcher have followed the regulations from the government from the housing mortgage program, but with regulations from the government, the depeloper is an obstacle they cannot freely choose customers, with regulations made by the government even though people who are gardeners are farmers and fishermen even though they are able to take mortgage housing, there are also people who feel helped by the KPR program from thegovernment.

Naufal Adinar Irsan; Siti Azizah

JURNAL RISET RUMPUN ILMU HEWANI 2024 Pusat riset dan Inovasi Nasional

Social capital is an important factor for farmers because it can support the management of livestock businesses in Indonesia. Especially because Indonesian culture still relies heavily on group activities in society. Research on the influence of social capital on the performance of goat breeders in the Besowo Village area aims to describe the characteristics of social capital (Trust, Norm, Network, Reciprocity) by identifying the level of social capital of breeders in Besowo Village, Kepung subdistrict on the performance of the livestock. The research was carried out on 1-28 September 2023 using the Systematic Random Sampling method, namely determining the initial sample randomly using the Slovin formula to obtain 82 respondents in all hamlets in Besowo Village. The results of this research show that social capital has an important role in people's livestock by utilizing the existing social patterns of society.

Dyah Deci Dwi Lestari; Novita Dewi Kristanti; Siti Azizah

JURNAL RISET RUMPUN ILMU HEWANI 2024 Pusat riset dan Inovasi Nasional

Tulungagung Regency was chosen to implement the YESS program because the majority of its people rely on the agricultural sector as their main livelihood and raising livestock as a side business. Geographically, the location of the Tulungagung Regency area is also quite strategic with abundant natural resources, thus supporting it as a target for implementing the Program. This research was carried out for 1 month from March 10 2023 to April 15 2023. In this research primary data and secondary data were obtained. Primary data was obtained from interviews and observations of 7 breeders who received benefits from competitive grants from the YESS Program in 2022, goat breeders as key informants in Gondang District, Tulungagung Regency and Expert Informants who came from YESS Program implementers from the Tulungagung Agriculture Service and program facilitators. Secondary data was obtained from literature. From the research, the results showed that the YESS program was considered successful in improving livestock farmers' skills, facilitating market access, increasing access to financing and activating institutional policies and media for youth involvement in rural areas. The suggestion for this research is that it is necessary to carry out further analysis regarding the obstacles that occur in implementing the YESS program.

Arya Adi Kusuma; Rayhan Rafif Maheswara; Putra Agustianto; Iin Nurul Afifah; Muhamad Amrudin Riziq

Jurnal Pelayanan Hubungan Masyarakat 2024 International Forum of Researchers and Lecturers

The Mergi Mulyo Farmers Group, Kadipiro Hamlet, Mungkid District, Magelang Regency is a farmer group that has a meat goat farming business. Coffee skins, which are plantation waste, have not been widely used as animal feed. The "Mergi Mulyo" livestock group is a partner in community service activities totaling 14 people. This activity aims to provide education regarding the use of coffee husks as animal feed and skills in making pelletized feed for goats. The methods used in this activity are surveys, outreach (lectures and discussions), and presentations. The results of his service show that breeders know that coffee skins can be used as goat feed. Apart from that, through direct practice, breeders have been able to independently make pellet-shaped feed from coffee skins.

Nanda Juniarti; Tri Wahyu Yuliana; Ahmad Fadil Mubarok; Indria Nur Khasanah; Bintang Nanggala Basa

Jurnal Kemitraan Masyarakat 2024 Lembaga Pengembangan Kinerja Dosen

The Bolotomo cattle breeder group in Wingkosigromulyo Village, Nkombol District, Purworejo Regency, has been established since 2010 with the help of subsidies from the local Livestock Service. Initially, they focused on producing organic fertilizer, but switched to the feeder cattle and meat business because the selling price of fertilizer was low. Livestock management is still traditional, and concentrate feed is rarely used because it is expensive and difficult to obtain. In the dry season, food availability is limited, and rice straw and field grass are the main food sources. The service activity by Tidar University students aims to help farmer groups overcome the feed crisis with technology for making pellets from local materials. Demonstration of making pellets using a mixture of calliandra leaf flour, rice bran, pineapple peel, molasses and tapioca flour. Pellets have the advantage of improving feed quality, consumption efficiency and shelf life. Farmers also shared their experiences and expressed the need for processing livestock waste, such as biogas plants, to reduce pollution and increase income. Integration between the agriculture, fisheries and livestock sectors is the focus for sustainable development.

Barolym Tri Pamungkas

International Journal of Medicine and Health 2024 Lembaga Pengembangan Kinerja Dosen

Salt is a source of electrolytes and iodine which are very important for the human body. East Kalimantan Province has the potential for diverse coastal and marine resources with high economic value, so it has great potential for optimal, effective, efficient and sustainable management. This research aims to determine the compound content of krosok salt that will be distributed to the public with NSI. This research method is based on NSI 3556:2016 and Atomic Absorption Spectrophotometry (AAS) method, including: (1) Water content analysis; (2) Analysis of the part that is not soluble in water; (3) NaCl content; (4) KIO3 levels; (5) Analysis of metal contamination. This research was conducted on krosok salt in Kersik Village, Kutai Kartanegara Regency. The NaCl salt content does not meet the minimum NSI requirements, namely 94%. Meanwhile, Pb, Cd, metal contamination meets the requirements with values ​​below 10 mg/kg and 0.5 mg/kg.

Andre Yusuf Trisna Putra; Nove Kartika Erliyanti

jurnal ABDIMAS Indonesia 2024 STIKes Ibnu Sina Ajibarang

Lomaer Village is one of the villages in Bangkalan Regency which has superior banana products. Bananas are processed into banana chips and banana peel sticks. However, the products that have been produced have not been packaged and labeled properly. Therefore, packaging training was carried out on banana chips and banana peel sticks for the Lomaer Village Farmers Group. Activities are carried out in two stages, namely, preparation and training. The training was held on Sunday, September, 12th 2021. The training participants were 30 members of the Lomaer Farmers Group, starting at 08.00-14.00 at the Lomaer Village Hall. Packaging training begins with a presentation of material about the function, purpose and appropriate packaging methods for food products. Next, the practice of packaging banana chips and banana peel sticks was carried out, then continued with labeling the packaging. The results of this training were able to increase participants' knowledge about the purpose, types and benefits of packaging and were able to practice packaging for banana chips and banana peel sticks

Ramalhino Lelo da Cruz; Syamsuddin Millang; Muhammad Dassir

Jurnal Teknologi Pangan dan Ilmu Pertanian 2024 International Forum of Researchers and Lecturers

Agrosilvopastura as one of the branches of the agroforestry system is one of the land management systems that may be offered to overcome the problems arising from land conversion and simultaneously to overcome the problem of food availability. Manimbahoi and Sicini villages located in Parigi of Gowa Regency, where both villages have the potential of long standing agrosilvopastura system on brand lands, this research is to know (1) Management of agrosilvopastura (2) Level of diversity and value of agrosilvopastura ecological productivity. (3) Economic productivity resulting from agrosilvopastura management in meeting the daily needs and increasing the income of the local community. Methods of field survey research interviewed 30 respondents with purposive sampling and plot measuring 20X20 m to determine ecological and economical productivity and statistical analysis to determine the diversity ecological and economic income. The results of the research show the diversity in Manimbahoi village of 1.2 and 1.3 and 1.3, respectively, are at a low level of diversity. Sicini village, 1.7 pole 1.5 trees are of medium diversity, while 1, 3 stakes are at a low level of diversity while from the questionnaire found acceptance of Agrosilvopastura management of the economical productivity of Manimbahoi and Sicini Village of Rp. 11,112,000 every month, the total revenue of agriculture sector and Sicini Village farm is Rp. 6,446,000 every month. Forestry sector revenue does not exist, because farmers do not know the market network to sell forest products, farmers only use their own for household needs

Agustina Sulastri; Kristina Tresia Leto; Kartini Rahman Nisa

Jurnal Yudistira : Publikasi Riset Ilmu Pendidikan dan Bahasa 2024 Asosiasi Riset Ilmu Pendidikan Indonesia

This study aims to determine the levels of NaCl, to compare with the Indonesian National Standard and to see the influence of the environment and the cooking process on traditional salt produced by salt farmers in Kampung Garam, Sikka Regency. This research was conducted in Kampung Garam, Sikka Regency and the Mathematics and Natural Sciences Laboratory of the Muhamadiyah Maumere. The sample of this research is 3. The sampling technique used is purposive sampling. This study uses a qualitative exploratory method. After the data is collected, it is followed by data analysis, namely by data reduction, data presentation, triangulation and drawing conclusions. Based on the research results, the NaCl content in sample A was 90.38%, salt samples B and C were 85.71% and 79.37%. The process of making salt in Uneng City includes several stages: 1) preparation of raw salt raw materials; 2). coarse salt is transferred in a filter container poured with water; 3) this coarse salt drained water is collected in a bucket; 4) salt water is cooked in a container that has been prepared at 90°C; 5) after a few hours, salt crystals form; 6) and salt drying is done by filtering. Therefore, the results of the study concluded that the quality of salt was seen from the NaCl content produced from three locations in Salt Village, Sikka Regency using the evaporation method with the help of fuel heat according to (SNI 4435-2017) on the basis of dry weight (adbk) for sample A including quality K2 salt (medium quality), samples B and C belong to K3 salt quality (low quality) and there are environmental influences and the salt cooking process on production so that it is not suitable for consumption.

Eva Nurul Malahayati; Dwi Ahmad Fajar Anwarudin; Indra Kurniawan; Firna Nofitriyana; Deny Iswahyudi +2 more

Nusantara: Jurnal Pengabdian kepada Masyarakat 2024 Pusat Riset dan Inovasi Nasional

The majority of the people of Kedungbunder Village, Sutojayan District, Blitar Regency work as farmers and livestock breeders. Farmers in Kedungbunder Village complain that the price of non- subsidized fertilizer is expensive and subsidized fertilizer from the government is difficult to obtain, thus affecting agricultural productivity. This socialization aims to provide understanding and skills to farmers in making and using liquid organic fertilizer from agricultural waste and natural materials in the environment so that farmers can make fertilizer independently. In this way, farmers in Kedungbunder Village are more independent and creative, do not depend on subsidized fertilizer supplies, and reduce operational costs and agricultural activities remain productive, thereby increasing farmer capacity. The methods used in this community service activity include discourse, discussions, and training. The results of community service showed a positive response of 86.76% of participants to socialization activities.

Fitri Adila Novianti; Irfan Nursetiawan; Muhammad Sobari; Riris Risnawati; Ujang Irman Saputra

Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia 2024 Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

This study aims to empower farmer groups in applying appropriate technology to rice farming productivity in Sukajadi Village, Sadananya District, Ciamis Regency. The research methods used include field surveys and analysis of productivity data from farmers who apply this technology compared to those who do not. Primary data was collected through structured interviews with farmers and direct observation in the field during the research period. Data analysis was carried out by comparing rice production results, efficiency of using agricultural inputs, and farmer income before and after adopting appropriate technology. The research results show that the adoption of appropriate technology significantly increases rice productivity in terms of the number of harvests per hectare and reduces the costs of certain inputs such as fertilizers and pesticides. In addition, farmers who apply this technology also report better income increases compared to conventional methods. These findings support the importance of implementing appropriate technology in improving food security and the economy of farmers in rural areas such as Sukajadi Village. This research contributes to expanding understanding of the practical benefits of appropriate technology in the context of rice farming in Indonesia.

Badi’atud Durroh; Yudha, Danang Ananda; Anang Kurniawan; Dilla Yesita Sari; Masahid Masahid

Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia 2024 Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

The role of the younger generation in improving quality in the agricultural sector has a very crucial role. However, nowadays soil fertility in Indonesia is decreasing day by day as agricultural land use becomes more intensive. So that young people's insight regarding environmentally friendly cultivation techniques through organic farming needs to be added and strengthened to create progress in the fields of agriculture and food security. The aim of this service activity is an effort to increase the younger generation's understanding of organic farming through counseling and creating demonstration plots for organic vegetable cultivation using vegetable pesticides and liquid organic fertilizer (POC) to increase agricultural products and stabilize the economy of the surrounding community. The activity method is carried out through counseling, socialization and direct practice through making demonstration plots. Counseling about organic farming and its impact on the environment. The demonstration plot focused on the correct working methods and techniques in organic farming through the application of liquid organic fertilizer (POC) and vegetable pesticides. Following this community service activity program, it shows that the knowledge and skills of the younger generation of farmers have increased regarding organic vegetable cultivation and the impact of organic farming on the environment. Keyword: organic fertilizer, agriculture, demonstration plots, environment

Adhynda Maulyna Duta Mahardyka; Iqbal Septianto Hilmi; Salma Waisya Turfah; Ruhyatin Nisfu Ramdhani; Nurul Azizah +6 more

ARDHI : Jurnal Pengabdian Dalam Negri 2024 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Hypertension is defined as persistent blood pressure with a systolic pressure ≥140/90 mmHg. Hypertension is one of the risk factors that most influences the incidence of heart disease, blood vessels and stroke. Hypertension often shows no symptoms, so it is only realized when it has caused organ disorders such as heart dysfunction or stroke. One of the causes of hypertension is unhealthy lifestyle factors, one of which is a lack of vegetable consumption which has the risk of causing hypertension. Based on Field Learning Practice (PBL) 1 activities, namely community diagnosis in Citangkolo Hamlet, Kujangsari Village, Langensari District, Banjar City, in 2023, a priority health problem was found, namely hypertension, with the number of sufferers reaching a percentage of 54% of the total 231 people. This is due to the lack of vegetable consumption in the community. Based on this problem, PBL 2 activities were carried out, by carrying out innovative intervention activities for the SI ELNINO program (Alternative Intervention for Citangkolo Hypertension Reducing Plants) which was carried out so that people would pay more attention to consumption patterns by planting pak choy and celery vegetables as a form of control, namely reducing the blood pressure of hypertension sufferers. . This activity is carried out in the form of counseling and providing education, Training of Trainers, and planting by empowering the Women Farmers Group (KWT) with a vegetable planting movement. This activity was attended by posbindu cadres, KWT, and the Citangkolo hamlet community. Through outreach activities there is a significant increase in public knowledge regarding hypertension as proven by the results of the pretest and posttest with a p-value <0.001. So this activity has succeeded in increasing the knowledge of the Citangkolo hamlet community regarding hypertension.

Ranti Arfira Nofeni; Darmawati Darmawati

Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya 2024 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

The purpose of this study is to reveal and describe the choreography of Gamaro Dance at Sari Bunian Art Studio in Kanagarian Andaleh, Sungayang District, Tanah Datar Regency. This type of research is quantitative research with descriptive methods. This research instrument is the researcher himself and is assisted by supporting instruments such as stationery and cameras. The data in this study used primary data and secondary data. Data collection techniques are carried out by means of literature studies, observations, interviews, and documentation. The steps of analyzing data are collecting data, describing the data and inferring the data. The results showed that this Gamaro dance has 3 parts, namely the beginning as the opening of the dance, the middle, and the end as the climax. In this Gamaro dance there are dance composition elements consisting of movement, floor design, group composition, upper design, dancers, music design, costumes and makeup and props. The movement worked on by the choreographer depicts the activities of residents who work as niro farmers. This dance work also looks very interesting with floor patterns and diverse group compositions so that the audience does not get bored in watching the performance and dancers who master strong movements and movements. The costumes used in the Gamaro dance are simple costumes. This Gamaro dance raised the theme of the activities of residents in Kanagarian Andaleh Baruh Bukik as niro farmers. The music that accompanies the dancer's movements uses a fast tempo until the end of the dance with drumming singing. The property used in Gamaro dance is niro tube or bamboo tube.

Nanang Budi Pasetyo; Rini Indriati; Rina Firliana

Jurnal Sistem Informasi dan Ilmu Komputer 2024 International Forum of Researchers and Lecturers

Modern agriculture increasingly relies on technology to increase efficiency and productivity, so that humans nowadays always need tools that can make their work easier, especially for monitoring soil moisture. in presenting a soil moisture control monitoring system tool, which can be used by the community for efficient gardening. Where the system uses microcontroller technology which has been developed internationally. The creation of this system aims to make gardening easier. From the case studies raised in this research, the lack of efficient soil moisture affects plant growth. A system was created to produce a tool for controlling and monitoring soil moisture conditions in waterfall method plants. The stages of this research include analysis, system design, implementation, testing and maintenance. The implication of this research is the optimization of the gardening process by farmers in maintaining soil moisture by automatically turning on and turning off buttons. This system is based on IoT which is a soil moisture sensor using a soil moisture sensor & I2C LCD as a monitoring tool. It is said that the soil is damp if the water content is 60% -80%, if it is less than this then the water pump will turn on automatically.

Askura Nikmah; Anna Permatasari Kamarudin; Masri Ramadhan; Bambang Surahman; Abdul Jalil +3 more

Publikasi Hasil Pengabdian dan Kegiatan Masyarakat 2024 Asosiasi Periset Bahasa Sastra Indonesia

The people of Mpunt Bahgie have the majority of their livehood as farmers, although tomatoes are not the dominant crop. During the tomatoe harvest period, the price of tomatioes will decrease. One way to ensure prices are stable is to process tehm into other, more durable products. Processing fresh tomatoes into tomato sauce is one way to use fresh tomatoes when prices are cheap. Tomato sauce products are also a way for people to increase their income and open new businesses. Tha aim of this community service is to provide knowledge and skills about processing fresh tomatoes into tomato sauce. The method used is by delivering material in the fform of lectures, counseling and demonstrations. A total of 1 partners who are housewives have participated in this program. The final results of the Pre Test and Post Test show that there has been a significant increase in Partners, especially in the knowledge of choosing ‘Know’ regarding processing, namely Partners know hoe to overcome falling prices during harvest from 83 to 100%; partners know that tomatoe sauce processing can be turned into business from 72% to 100%; partners know that tomato can be  processed into other products that are more durable from 55% to 100%; Partners knows how to make tomatosauce ffrom 28% to 100%. Meanwhile, the results of the assessment evaluation showed that 100% of Partners stated ‘Strongly Agree’ with the agenda the program implemented is useful; satisfied with the program implemented; and are interested in taking part in the program iff it is held at the same time another time. A series of core activities shows that training and delivery of material can provide knowledge and be easily accepted by Partners

Ferdiansyah Ferdiansyah; Darman Darman; Anisah Anisah; Munawara Munawara

Riset Ilmu Manajemen Bisnis dan Akuntansi 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to produce a Financial Management Model Based on Financial Literacy and Financial Inclusion: A study of farming communities in Huntap Pombewe. Meanwhile, the research time until the completion stage is estimated to be approximately 6 months starting from October 2023 to March 2024. This research is basic research. The population and samples in this study were taken from 30 farmers in Huntap Pombewe through collaboration using a cluster sampling approach in 2 Huntap Pombewe sub-districts, as well as random sampling based on the criteria of type, duration and average level. business profits. Primary data collection was carried out using a survey method using a questionnaire. The data analysis technique used is descriptive statistical analysis and SEM-PLS with the help of Smart PLS software. The research results show that based on the results of data processing from the structural model, the results obtained show that the Financial Literacy variable has a significant positive effect on Financial Inclusion: A Study of the Farming Community in Huntap. Financial Literacy has a significant positive effect on Financial Management: Study of the Farming Community in Huntap Pombewe. Financial Inclusion has a significant positive influence on Financial Management, and Financial Inclusion can mediate positively Financial Literacy on Financial Management: Study of the Farming Community in Huntap Pombewe.

Nurhasanah Waruwu; Niwana Pulungan; Hidayatul Fadilah; Maryam Hasim Hasibuan; Rahmi Atikah Nasution +5 more

Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia 2024 FKIP, Universitas Palangka Raya

Objektif. Rubber is the main commodity developed in Parsarmaan Village, and to optimize their production results, as well as increase the sustainability of the rubber industry, a better understanding of the market is very important. Market segmentation is a strategy that can help rubber farmers understand the characteristics and needs of their diverse customers. This article outlines the reasons why market segmentation is necessary and how rubber farmers can implement it effectively. Through demographic, geographic analysis and the use of technology, rubber farmers can collect data about their customers. With this data, they can customize their products, services and their marketing strategies to achieve greater success. The benefits of introducing market segmentation for rubber farmers include increased sales, business sustainability, innovation, economic prosperity, and verified. With a better understanding of different market segments, rubber farmers can increase their income, strengthen the rubber industry, and improve their own quality of life. With a continued commitment to understanding their customers and following the right approach, rubber farmers in Parsarmaan Village have a great opportunity to achieve long-term success in their rubber industry. Market segmentation is an important tool that can help them achieve their goals.Materials and Methods. To achieve the expected goals, the Parsarmaan Village KKN program was carried out using the PAR method. PAR is an abbreviation for Participatory Action Research. Basically, PAR is research that involves all relevant parties in actively researching together current actions (which they experience as problems) in order to change and improve them. In this service, a participatory approach is used to involve local communities in the outreach process. Results. The result of this service for the community is that the community understands market segmentation better, rubber farmers can increase sales and increase the economic welfare of the community. Apart from that, the introduction of market segmentation not only provides more insight into customers, but also opens up opportunities for growth and development of the rubber industry. Conclusion. The introduction of market segmentation is a crucial step in efforts to increase the insight of rubber farmers in Parsarmaan Village. Rubber farmers through the introduction of market segmentation have great potential for success, namely increasing sales, business sustainability, increasing economic welfare, and opportunities for diversification. By focusing on various existing segments, they can achieve great success in the changing rubber industry