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Indonesia, with its long-term economic development plan spanning 20 years, divided into five-year medium-term plans, recognizes the importance of both foreign and domestic investments in driving its economic growth. The country presents opportunities across various sectors, as the increasing income levels can influence Indonesian consumers' interest in imported products and services. However, investing in Indonesia comes with unique risks and challenges, considering the country's dynamic context. To ensure successful investments, it is crucial for investors to understand Indonesian culture and the preferences of local consumers. This understanding can help tailor products and services to suit the local market, thus enhancing the chances of success. Additionally, the Indonesian government has implemented strategies to diversify the economy, focusing on priority sectors that can further stimulate economic growth. Foreign and domestic investments play a vital role in contributing to Indonesia's economic growth. These investments not only infuse capital into the country but also bring in technological advancements, job opportunities, and knowledge transfer. To attract investments, the Indonesian government has been implementing policies to improve the ease of doing business and create a favorable investment climate.

Overconfidence and Investment Decision are very important instruments for individuals, especially investors in the capital market. Overconfidence is the first step if an individual wants to invest, because every investment instrument carries risks. If they have a confident attitude, they will dare to take risks. Investment decisions are very important in investment instruments. Individuals must be able to analyze portfolios by properly weighing risk and return. Overtrust and investment decisions must be determined by financial literacy, because if financial literacy is low, investors can become entangled in illegal investments. The purpose of this study is to empirically prove the effect of financial literacy on overconfidence and investment decisions. The sampling technique in this study used purposive sampling. Test the quality of the data used, namely test the validity and reliability test, test the model and test the hypothesis using multiple linear regression analysis. The results showed that the financial literacy variable had a positive and significant effect on overconfidence and investment decisions

This study aims to analyze the influence of the agricultural sector on the economy in Medan Province. The agricultural sector plays a vital role in the economy of a region, particularly in agrarian areas like Medan Province. The data used in this study are secondary data obtained from relevant institutions and statistical agencies. The research method employed is linear regression analysis, using the dependent variable of economic growth in Medan Province and the independent variable of agricultural sector production value. The results of the analysis indicate a positive relationship between the agricultural sector and economic growth in Medan Province. The regression results show that the production value of the agricultural sector contributes significantly to economic growth in the region. This indicates that the development of the agricultural sector has a positive impact on the economy of Medan Province. The study also identifies other factors that can influence the relationship between the agricultural sector and the economy, such as climate factors, government policies, and market factors. The findings of this research can serve as a basis for relevant stakeholders, both the government and industry players, in formulating policies and development strategies for the agricultural sector to enhance economic growth in Medan Province.  

Rengginang adalah salah satu makanan yang terbuat dari bahan tradisional indonesia yaitu singkong atau sering kita kenal dengan ubi kayu, yang umumnya rengginang ini berbentuk lingkaran dengan ukuran tertentu, terasa gurih, dan memiliki tekstur yang renyah. Metode penelitian yang digunakan dalam jurnal ini adalah metode kualitatif, jenis penelitian kualitatif ini menggunakan data yang dikumpulkan berupa gambaran-gambaran umum strategi pemasaran dan proses pembuatan rengginang di Desa Bukit Mas Kecamatan Stabat Kabupaten Langkat, Sumatera Utara. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana strategi pemasaran dan proses pembuatan rengginang di Desa Bukit Mas. Untuk itu perlu dilakukan kajian, penelitian, dan wawancara dengan rumusan masalah 1) Bagaimana strategi pemasaran rengginang yang dilakukan oleh pemilik pabrik, 2) Bagaiman cara pembuatan rengginang yang sesuai dengan proses yang ditekuni sejak lama oleh pemilik pabrik. Adapun hasil dari penelitian ini adalah Pemasaran Renggiang yang telah diterapkan oleh Bapak Warman dengan menawarkan produk rengginang ke warung-warung, mini market dan juga target besar beliau dalam pemasaran yaitu mengirimkan atau menjual hasil produksi rengginang ini ke luar provinsi seperti ke Provinsi Aceh, sehingga bisnis ini bisa terjalankan dengan baik.

The existence of acceptance of imported used clothing in society is a serious enough problem in an industry, especially in the garment industry, many people prefer imported used clothing to local products making it a challenge for the garment industry to be able to compete with the used clothing market which has become the idol of society lately This. In fact, the government has been intensifying regulations regarding the banning of imports of used clothes for a long time to help industrial parties keep their businesses running. However, the demand for the garment industry is decreasing day by day, so strong protection is needed for garment products to survive in the domestic market. So the authors are very interested in conducting studies regarding the rise of imported clothing which is increasingly troubling the industry, both garment and textile. This study uses a normative legal research method that conducts empirical studies. The results of this study show that there are a lot of government regulations that have been issued regarding imported clothing, both the impact and the way to solve them. In addition, the author also provides an understanding of the economic review of the laws put forward by the ministers and the solutions that must be faced by the garment industry.

K-Pop, has become increasingly popular in Ponorogo in recent years. One significant impact of this popularity is the change in the clothing fashion of teenagers in Ponorogo. This article will discuss the influence of K-Pop culture on teenagers' clothing fashion in Ponorogo. K-Pop has brought a different and unique fashion style, which influences fashion trends in Ponorogo. Ponorogo teenagers are especially impressed by the styles popularized by K-Pop stars, including hairstyles, make-up, and accessories. The fashion industry in Korea has grown rapidly along with the popularity of K-Pop, and this has also had an impact on fashion in Ponorogo. Several Korean fashion brands have entered the Ponorogo market and offer products inspired by K-Pop fashion styles. As a result, the influence of K-Pop culture on teenagers' clothing fashion in Ponorogo is significant. There is a shift in fashion trends from the traditional Ponorogo style to the more modern and unique K-Pop style. However, this can also lead to problems such as an imbalance between indigenous and imported cultures. Overall, the influence of K-Pop culture on teenagers' clothing fashion in Ponorogo has brought many changes and become a popular trend. However, it is important for P communities to maintain their cultural identity and not be overly influenced by outside cultures.

Community empowerment programs play an important role in improving community welfare and economic empowerment. One form of this program is the collaboration between LMI and YBM PLN to develop a tempeh chips business in Keniten Village. The purpose of this research is to analyze the results and impact of community empowerment programs. This research was conducted using field research methods or field research. The results of the research show that this community empowerment program has succeeded in providing significant social and economic impacts for the people of Keniten Village. The community experienced an increase in income and economic welfare from the tempeh chips business. As a result, recommendations are made to expand market access, improve technicalities- develop more effective marketing strategies. In conclusion, the collaboration between LMI and YBM PLN in the community empowerment program in Keniten Village has had a positive impact on the development of the tempeh chips business and economic community empowerment.  

The fastest growing financial sector is investment activity. The investment business is certainly included in the scope of supervision by the Financial Services Authority. But in practice, many people carry out their rotten ideas for personal gain which can harm many parties who invest in these people or individuals. The rise of fraudulent investments is certainly part of the responsibility and supervision carried out by the Financial Services Authority. This research is qualitative research using the literature study approach method, the data collection refers to previous research, books, newspapers, documents, and other reading sources. This research focuses on discussing the role of the OJK in preventing and eradicating illegal/bodong/fictitious investments. In an effort to regulate and prevent fraudulent investment practices, the actions launched by OJK are conducting socialization and counseling to the public, providing investment entity establishment licenses only to those who meet the criteria, providing consumer complaint services, forming a fraudulent investment alert task force, issuing regulations and forming capital market protection institutions. The obstacles in efforts to eradicate fraudulent investment are in the form of difficulties in establishing communication between institutions, there is a barrier between OJK and Bank Indonesia as the highest supervision of the financial and banking sectors in Indonesia, this is due to the distance and long transition from OJK to Bank Indonesia.

KKN MBKM Thematic is a community service activity formed by universities. This activity was carried out by students with the theme of entrepreneurship in Nglebak Village. The aim of this project is to provide wider opportunities for communities to develop their businesses in a more contemporary, efficient and inclusive manner. In addition, this project aims to increase students' knowledge and integrate it into the environment. This is to identify and solve problems faced by the 06 KKN-T MBKM group, such as creating digital marketing through Instagram social media which contains content about furniture products in an attractive appearance so that they are more easily recognized in the eyes of the wider community. To realize the development of the furniture business in this community service activity, group 06 KKN-T MBKM carried it out using detailed and gradual implementation methods starting from surveys, observations, and Focus Group Discussions (FGD). The steps taken to help digital marketing for MSMEs Furniture are starting with creating a business name, creating a product logo, creating an e-commerce account, and creating a social media account.

Meranti sponge cake culinary, started by an ordinary housewife who has a hobby of making cakes so that it is liked by family and even neighbours, eventually became a small business flooded with orders from neighbours. Bolu gulung Meranti is growing rapidly and has even become one of the typical souvenirs of Medan. Product attractiveness is everything that traders/sellers can offer to be noticed, requested, sought after, purchased, consumed by the market as a fulfilment of market needs or desires. The purpose of this study is to examine the background of the existence of Meranti sponge cake culinary, to find out how much Meranti sponge cake is enjoyed, to find out how Meranti sponge cake marketing techniques. This is a qualitative descriptive study with a literature study research method through decision studies sourced from journals of previous research results. The results of the review study show that Meranti's enthusiasts are greatly increasing by around 5% - 10% per year. The marketing techniques carried out by Meranti are improving product quality by innovating, increasing or expanding branches/shopping access (shopeefood, grabfood), making interesting new products so that consumers are interested in trying, increasing the potential of employees to help smooth the selling of Meranti sponge cake.

At every vocational school in Indonesia it aims to prepare students to work in a particular field. One of it is a culinary expertise program where students are required to have good knowledge and skills in preparing, cooking and serving ready-to-eat food as well as being entrepreneurial and competitive in working world. To support student skills so that later they can help produce graduates who are ready to work independently in the culinary field in terms of product marketing, it requires graphic design and content training publication. Training on the use of graphic design platforms and publication content with the Canva application as a supporting medium in increasing sales to students Culinary Vocational is one of the skills needed by students culinary vocational school at SMK Negeri 4 Banjarmasin to grow the soul the entrepreneurs. One of the best Graphic Design and Content Publication Platforms accessible for free and easy to use is the Canva App. So that this training can be received and used by students later, good while still in school or when graduating from school, then for the method training in community service is to utilize the module that directly made using the Canva application and direct practice using Canva via Android or PC that can be used. At this training accompanied by three community service team members and two members from student. It is hoped that there will be training in the use of graphic design platforms and the content of this publication can improve skills and grow the soul entrepreneur students so that they can always compete in the world of work later.

Technological developments that are developing rapidly at this time can be one way to overcome the problem of marketing MSME products by selling online. However, there are still many MSEs who have not been able to optimize technological progress as a role in digital marketing. The purpose of this Community Service is to provide assistance in the use of social media as a means of promotional media. By adding promotions on social media, it is hoped that the products produced will be known to a wider public, and can increase income. With existing social media, both via Facebook, Whats App and also Instagram, it is hoped that it will add to the existing market share and expand its market share.

This study aims to formulate alternative business developing strategies that are implemented at Coconut Sejahtera. Data analysis used is SWOT analysis. The results of this study showed that based on the analysis internal environment using the IFAS matrix, the most influential strength factor is being able to read price changes through the international oil price market and the most influential weakness factor is limited capital. Meanwhile, from the external environment analysis with EFAS matrix, the most influential opportunity factor is the abundance of copra commodities and the most influential threat factor is the arrival of large traders from outside the region.

This study aims to analyze the marketing strategy for BSI OTO products at KCP Medan Marelan, the type of research method used is a qualitative method, and data collection is carried out by observation and interviews, the data taken is in the form of observations and also from interviews. interview with BSI KCP Medan Marelan officers. Based on the results of the research it was found that the obstacles in marketing BSI OTO at KCP Medan Marelan included inactivity on social media, tight competition from other banks and also the lack of public understanding in the financing application process. and efforts to Overcoming the existing obstacles, BSI KCP Medan Marelan innovates products that will be adjusted to the needs and desires of customers and also adds application facilities in the form of mobile banking and also the BSI website which can make it easier for customers to carry out various transactions and also understand the products available at BSI. and for the marketing strategy of BSI OTO bank BSI KCP Medan Marelan implementing promotions and excellent service, promotions are carried out such as: distributing and distributing brochures, conducting outreach and also conducting promotions indirectly through social media and also excellent service by CS for customers.

The website is one of the information media that is available quickly and supports the company's business. However, sales through the website must be supported by implementing a marketing strategy. This study aims to apply Search Engine Optimization (SEO) techniques to the Pikiran-rakyat.com website in a marketing strategy to optimize the website and increase visitors. This research methodology uses the SEO Web Design Methodology with on-Page SEO and Off-Page SEO criteria. The results of implementing SEO techniques carried out on the Pikiran-rakyat.com website yield results in the form of an optimal website in placing the website's position in search engines on the first page of Google.

 The mentoring program for small business actors was initiated by the Ministry of Cooperatives and Small Medium Enterprises which aims to increase awareness and capabilities for business actors. On the other hand, the program can reduce the high rates of poverty, unemployment, and disparities between regions in Indonesia. Beginning with human resource improvement program activities as executors of activities. It is expected to be able to solve the problems of business actors from various aspects of capital, market, technology, and business governance. The method used in identifying all the problems faced by them as business actors are by using training methods that suit their needs, including entrepreneurship training, market-winning strategies, and mastery of effective and efficient technology and this training can be carried out continuously to increase the profitability company.

The purpose of this study was to predict the financial difficulties of companies using the Altman Z-Score on companies in the automobile subindustry from 2019 to 2021. This research is qualitative research that uses descriptive methods. The data used in this study is secondary data, namely the financial statements of companies in the car subindustry from 2019 to 2021. The data analysis method used is the Altman Z-Score method by calculating five ratios, namely the ratio of Working Capital to Total Assets (X1), the ratio of Retained Earnings to Total Assets (X2), the ratio of EBIT to Total Assets (X3), the ratio of Market Value of Equity to Book Value of Total Liabilities (X4), and the ratio of Sales to Total Assets (X5). Research findings show that during the 2019-2021 period, there are four companies that are in safe zone conditions, namely PT. Garuda Metalindo Tbk, PT. Indospring Tbk, PT. Multi Prima Sejahtera, and PT. Congratulations. Two companies are in a gray zone condition, namely PT. Astra Internasional Tbk and PT. Astra Otoparts Tbk. Meanwhile, three companies are in crisis zone conditions, namely PT. Gajah Tunggal Tbk, PT. Indomobil Sukses Internasional Tbk, and PT. Prima Alloy Steel Universal Tbk. PT. Indo Kordsa Tbk, in 2019 was in a safe zone condition, in 2020 it was in a gray zone condition, and in 2021 it was in a safe zone condition. PT. Goodyear Indonesia Tbk, in 2019 was in a gray zone condition, in 2020 it was in a crisis zone condition, and in 2021 it was in a gray zone condition. While PT. Multistrada Arah Sarana Tbk, in 2019 was in a crisis zone condition, in 2020 it was in a gray zone condition, and in 2021 it was in a safe zone condition.

The development of world globalization at this time has resulted in all countries having to be able to adapt to the changes that have occurred. One of the impacts of globalization is the growing development of international markets which has led to more open export and import activities between countries. Export activities are activities of selling goods abroad, while import activities are the opposite, namely activities of buying goods from abroad. The development of import and export can improve the country's economy if it is managed effectively. Commodities that are often exported and imported are the non-oil and gas sector. Non-oil and gas itself stands for non-oil and gas. Export and import activities in the non-oil and gas sector in each province tend to be different and fluctuate, one of which is in West Java Province. This analysis aims to determine the development of the non-oil and gas export-import sector in West Java Province. The research method used in this analysis is to use qualitative methods by collecting data using literature study techniques collected through data from West Java BPS (Central Statistics Agency) regarding non-oil and gas exports and imports according to Goods Class (Millions USD) in 2013-2017. The results of this analysis show that (1) the export-import performance of the group of non-oil and gas goods in West Java Province from 2013 to 2017 shows an instability that can be seen in the value of imports, then an increase in the value of exports; (2) The trade balance shows a positive value, meaning that foreign trade in the non-oil and gas sector is dominated by exports.

Small and Medium Enterprises (MSMEs) in Klampok City, in running their business, handle problems related to almost all assets, both raw materials, finance, advertising, work, innovation and also the views of the management. The data checking procedure used is a separate inspection method because the information obtained is subjective, namely by distributing opinion polls using a real scale. The factor that creates this problem is largely due to the low level of training and education in business that business entertainment executives have. Most financial experts feel that they have sufficient business knowledge and skills, so they are not too eager to add their business information, especially if they need to pay cash to get this information. The problem of capital is a well-known one that almost all types of businesses face. The problems of MSMEs in Klampok District inspired researchers to develop solutions starting from NIB, product branding with improved packaging and logos or brands, business analysis with business plans, online bookkeeping system assistance, and product digitization with a more modern online marketing system. way to increase sales.

In order to increase public interest in using products from Islamic banking, Islamic financial institutions are obliged to increase the variety and quality of services and the variety of products offered. Involving students is one approach to growing the market share of the Islamic finance sector in Indonesia. so that it can learn which qualities Islamic financial institutions want to take into account. The problem in this study is whether product knowledge has an impact on consumer intentions to use Islamic banks. In this study, Islamic banking study program students in Banten used quantitative descriptive data from primary and secondary data sources collected by sending questionnaires to 33 respondents and using regression analysis techniques. specifically for students enrolled in the Islamic Banking Study Program, University of Sultan Maulana Hasanuddin Batch 2020–2023. The findings of this study indicate that product knowledge (P) influences the intention to use Islamic banks as customers (M).