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Micro, small, and medium-sized enterprises (MSMEs) producing tahu bakso face intense market competition and need efficient marketing strategies to maintain competitiveness. This study aims at developing strategy by identifyng criteria and selecting the optimal strategies. The research adopts the 4P marketing mix framework-product, price, place, and promotion-combined with the TOPSIS (Teqnique for Order Preference by Similarity to Ideal Solution) method. Five main criteria were identified: product price, retail location, product promotion, customer service quality, and product development. The weighting results show that produc price and customer service quality are the most importan factors, each with a weigh of 0.208. TOPSIS analisys indicates that stategy A8 - improving employee performance through targeted training and development-achieves the highest preference value. Improving employee performance is a strategyc priority, as it directly enhances service quality, customes satisfaction, and overall marketing effectiveness.  

Micro, Small, and Medium Enterprises (MSMEs) are the backbone of the Indonesian economy which have a strategic role in national economic development. In the context of the traditional culinary industry, pempek as one of Palembang's typical foods has great economic potential. This traditional food has become a superior commodity that is not only popular in its area of ​​origin, but has also spread to various regions in Indonesia. In this Real Work Lecture (KKN), the activity began with field observation methods, in-depth interviews, and FGD (Focus Group Discussion) aimed at discussing the concept of developing promotional media and business identity together with business owners in order to identify the main problems faced, especially in terms of promotional media and business identity. The main problem faced is the limitations in marketing and branding aspects, especially in terms of effective promotional media such as banners, TikTok content, business cards and strong business identities such as business plaques and websites. Through the right approach, it aims to increase business visibility, expand market reach, and ultimately increase sales turnover. The mentoring program has succeeded in increasing the managerial capabilities of MSME owners in managing modern marketing aspects. Training in the use of digital platforms such as Instagram, Tiktok and WhatsApp Business has equipped business actors with practical skills in creating attractive visual content and strategic publication scheduling. changing the business approach from being conventional to being more professional and systematic.

The Micro, Small, and Medium Enterprises (MSMEs) sector plays a crucial role in economic development by helping to reduce inequality resulting from uneven development processes. This study aims to analyze the simultaneous and partial effects of capital, price, working hours, facilities, and promotion on income, as well as to examine the moderating role of promotion on the effect of price on the income of coffee shop MSMEs in Denpasar City. The sample consisted of 85 coffee shop MSMEs selected using simple random sampling. The data analysis technique employed was moderated regression analysis (MRA). The results show that simultaneously, capital, price, working hours, facilities, and promotion significantly affect the income of coffee shop MSMEs in Denpasar. Partially, each of these variables—capital, price, working hours, facilities, and promotion—has a significant positive influence on income. Coffee shops equipped with complete facilities tend to earn higher income compared to those with fewer amenities. The findings also reveal that coffee shops utilizing promotional strategies generate higher income than those that do not. It is recommended that coffee shop MSME operators focus on long-term promotional strategies to build customer loyalty and increase income.

The role of Islamic banks in distributing funds to MSMEs in Cikarang is crucial for strengthening the local economy. By offering financing products based on Sharia principles such as murabahah, musharakah, and mudharabah, Islamic banks provide capital solutions for MSMEs while upholding the principles of justice and risk-sharing. A qualitative review of the literature indicates that the involvement of Islamic banks can enhance access to capital, improve business productivity, and foster long-term relationships between banks and entrepreneurs. The main issues identified include a lack of understanding of Sharia principles among MSMEs and credit-related risks. The recommendations from this study include increasing Sharia education, simplifying contractual procedures, and strengthening the role of supporting institutions.

This community service aims to foster and develop an entrepreneurial spirit among teenagers in Sanrobone Village, Takalar, through the optimization of Micro, Small, and Medium Enterprises (MSMEs) based on local potential. Teenagers are identified as strategic assets that need to be empowered for economic independence and job creation. The method of implementing this activity adopts a participatory and educational-practical approach, including the preparation stage, implementation of training and mentoring, and monitoring and evaluation. A total of 35 teenagers from Sanrobone Village were actively involved in a series of basic entrepreneurship training, identification of local business opportunities, technical production skills workshops, and simple digital marketing. The results of the activity showed a significant increase in teenagers' understanding of the concept of entrepreneurship from just selling to creating value. They succeeded in identifying 15 potential business ideas from local resources and 20 teenagers were able to produce product prototypes from these ideas. In addition, the initiative to form five micro-business groups initiated by teenagers is clear evidence of the growth of motivation and collaboration. In conclusion, this program is effective in laying a strong foundation for the development of a youth entrepreneurship ecosystem in Sanrobone Village, which is supported by the potential of natural resources and the enthusiasm of the participants. It is recommended that there be ongoing mentoring, facilitation of access to micro-capital, strengthening of networks, and integration of entrepreneurship curriculum in schools to ensure the sustainability and long-term impact of the program.

Sharia economy has emerged as one of the fields that offers significant opportunities to support economic growth at the national level. In this structure, Micro, Small, and Medium Enterprises (MSMEs) have a key role as the driving force of the community's economy. This article describes various tactics that can be applied by MSMEs to compete and develop in the context of the sharia economy. These tactics include increasing understanding of sharia finance, developing human resource capacity, product innovation in accordance with sharia principles, and utilizing digital technology to expand market reach. In addition, assistance from sharia financial institutions, the government, and the community are also crucial elements in creating an inclusive ecosystem. Through the application of these approaches, MSMEs are expected to be able to increase their competitiveness while supporting the principles of a fair and sustainable sharia economy. The research method applied to answer the problems studied is a descriptive method with a qualitative approach, which is based on the problems of this research, aiming to collect data and information related to MSME Tactics to Increase Competitiveness in the Sharia Economic Ecosystem. Meanwhile, to answer theoretical issues, a literature study is used with the hope that the analysis of several variables will make the research factors more accurate.

The furniture industry in Bukir Village, Pasuruan City, is one of the leading small and medium-sized industries (SMIs) that contributes significantly to local economic growth and employment. This study aims to analyze the potential of the furniture industry based on the empowerment of local workers, identify its contribution to the regional economy, and evaluate the level of employment in this sector. The research method employs a qualitative approach with data collection techniques through literature review and structured interviews. The results show that the furniture industry in Bukir Village has grown rapidly since 1980 with the support of the East Java Provincial Technical Implementation Unit (UPT) for Wood. Currently, there are 40 active businesses that can absorb 800-1,200 local workers, equivalent to 85% of the total workforce in the village. This industry uses a made-to-order production system with teak and sonokeling wood as raw materials and has expanded into the export market to Malaysia and other Southeast Asian countries. This study recommends strengthening marketing digitalization, improving human resource skills, and intensifying government support to enhance the competitiveness of the Bukir furniture industry. 

The COVID-19 pandemic has had a majorimpact on Indonesia's economy, particularly on micro, small, and medium enterprises (MSMEs). Islamic economics, with its principles of justice and social instruments such as zakat and waqf, offers solutions to strengthen economic resilience in the post-pandemicperiod. This study employs a descriptive qualitative approach to analyze the role of Islamic economics in supporting economic recovery. The findings show that Islamic economics is effective in promoting wealth redistribution, empowering MSMEs, and protecting vulnerable groups. A broader and more collaborative implementation of Islamic economicsis needed to build national economic resilience.

This research intends to assess the influence of sharia reform on the development of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, focusing on key sectors that underpin the national economy. This article employs quantitative methods and secondary data acquired via digital literature research to offer the most recent findings from many sources, including OJK publications, Bank Indonesia, and certified scientific journals. The study's results demonstrate that sharia-compliant principles, including mudharabah, musyarakah, and murabahah, substantially enhance the development, prosperity, and strength of MSMEs. Mudharabah, musyarakah, or murabahah substantially enhance the development, prosperity, and strength of MSMEs. This research provides significant insights for the advancement of equitable and sustainable finance within the Indonesian Islamic economic framework.

Digital transformation in the industrial era 4.0 has brought fundamental changes to marketing strategies, especially for micro, small and medium enterprises (MSMEs). This study aims to analyze the effect of social media use on increasing sales and income of fashion MSMEs in Serang City. Quantitative methods are used with a simple linear regression approach, and data collection through questionnaires to 61 MSME players. The results of the analysis show that the use of social media has a positive and significant effect on increasing sales and income. The normality test shows that the residuals of model Y2 are normally distributed, while model Y1 is not. In addition, the Glejser test results show indications of heteroscedasticity in both models. Nonetheless, the models remain valid for use as they meet the minimum sample size requirement. These findings confirm that strategic utilization of social media can improve the business performance of fashion MSMEs, so it is recommended as part of an adaptive digital strategy in facing competitive challenges in the era of digital transformation.

This study aims to analyze the conformity of financial statement preparation of the MSME PT Capture Data Teknologi with the Financial Accounting Standards for Micro, Small, and Medium Entities (SAK EMKM) for the financial statements of 2023–2024. Accurate and standard-compliant financial reporting is crucial for MSMEs to make informed business decisions and fulfill reporting requirements. The research employs a qualitative descriptive method with primary data collection through interviews, observations, and financial document analysis. The results indicate that PT Capture Data Teknologi has prepared financial statements largely in accordance with SAK EMKM regulations, although some areas still require improvement. This study provides insights into the level of MSME compliance with accounting standards and offers recommendations for enhancing financial reporting quality.

 In today's digital era, efficient and accurate inventory management is crucial to support operational effectiveness in business sectors, including retail optics stores. Optik Retna, a retail optical business, previously utilized Microsoft Excel for stock management, which led to various limitations such as restricted multi-user access, risk of data loss, and lack of real-time reporting. To address these challenges, a web-based inventory system was designed and implemented using the Agile methodology. The system was developed using HTML, CSS, JavaScript, PHP, and MySQL, and includes key features such as inventory tracking, expense and return management, transaction recording, sales reporting, and user administration. The implementation results demonstrate that the system enhances work efficiency, simplifies the recording of incoming and outgoing goods, and supports faster and more accurate decision-making at Optik Retna. Therefore, this system provides a practical contribution to the digital transformation of small and medium-sized enterprises in the optical sector.

MSMEs are the backbone of the Indonesian economy. To maintain the continuity of their business, MSMEs must have good and correct financial report management. MSME financial reports tend to be simple and ignore financial administration rules. This research aims to create and compile financial reports in accordance with the Financial Accounting Standards for Micro, Small and Medium Entities (SAK EMKM) for the Berkah Laris Frozen Food UMKM in Malang. The method used in this research is a descriptive qualitative method. The data sources used are primary data in the form of interviews and secondary data in the form of documentation. The results of the research are the presentation of an income statement showing operating profit, a change in capital report showing capital at the end of 2024, a financial position report showing the amount of assets owned equal to the total of liabilities and capital, and notes to the financial report which presents a general overview, an overview of important accounting policies, retained earnings and sales revenue for the period 31 December 2024.

This study aims to determine how much bank financing/credit for micro, small, and medium enterprises can affect Indonesia's economic growth. The results of this study indicate that financing or credit for MSMEs affects economic growth both positively and negatively.

Micro, Small and Medium Enterprises (MSMEs) play a strategic role in Indonesia's economy with a contribution of 61.07% to GDP and able to absorb 97% of the national workforce. However, the digitalization era requires MSMEs to adapt to digital technology to maintain competitiveness. This study aims to analyze the effectiveness of digital marketing training and mentoring programs in improving digital literacy of UMKM practitioners in Balikpapan City. The research method uses an experimental approach with pre-test and post-test design on 25 UMKM practitioners. The research instrument was a questionnaire with 30 multiple choice questions measuring three aspects: basic knowledge of digitalization, understanding of digital marketing, and ability to use social media and marketplaces. The training program was conducted for one day with materials covering UMKM digitalization, digital marketing fundamentals, social media marketing, and marketplace usage. The results showed significant improvements in all aspects: basic digitalization knowledge increased by 59% (from 50.4 to 80.2), digital marketing understanding increased by 71% (from 43.4 to 74.4), and social media and marketplace capabilities increased by 46% (from 59.2 to 86.2). Beginner category participants showed the most significant progress with an average increase of 86%. The program success rate reached 92% with 23 out of 25 participants successfully achieving satisfactory scores. This program proves the effectiveness of digital marketing training in improving UMKM digital literacy and provides a foundation for sustainable digital transformation.

This research employs a Systematic Literature Review (SLR) approach to analyze the application of the simplex method as a tool for solving real-world optimization problems. Mathematics education plays a crucial role in developing critical thinking and achieving accurate results. Linear programming, with its highly effective simplex method, is a branch of mathematics proven to solve various optimization challenges such as cost minimization, profit maximization, distribution, and scheduling. In practice, the simplex method is an alternative algorithm that systematically searches for the optimal solution to problems by moving from one feasible solution to another until the best result is achieved. This study identifies, examines, evaluates, and interprets relevant studies on the simplex method's application in real-world contexts. Our review of 20 journals reveals that the simplex method is highly effective in solving a wide range of optimization problems, from large-scale industries to Micro, Small, and Medium Enterprises (MSMEs). Examples of its application include optimizing fish feed costs at PT. Indojaya Agrinusa, maximizing profits for Seblak MSMEs, determining optimal sales quantities for areca nuts, and optimizing the production of tofu and pottery crafts, among others. The simplex method's ability to consider various limiting factors has proven to be extremely helpful.

The advancement of digital technology has driven Micro, Small, and Medium Enterprises (MSMEs) to adopt social media and e-commerce-based marketing strategies to expand market reach. This study analyzes the use of social media and e-commerce by Toko UD Kartini as a product marketing strategy. Using a descriptive qualitative method through interviews and observations, it was found that the store relies solely on WhatsApp, without utilizing catalog features or other platforms such as Instagram and online marketplaces. The main challenges include limited human resources and lack of promotional channel diversification. Therefore, digital development strategies such as optimizing WhatsApp Business, using social media actively, and enhancing digital marketing skills are needed to support business growth in the digital era.

This study investigates the implementation of the Indonesian Financial Accounting Standards for Micro, Small, and Medium Entities (SAK EMKM) in improving financial management in micro-enterprises. The case study focuses on the “Barokah” catfish farming business in Sugih Waras Village, Magetan, East Java. Using a qualitative descriptive method involving interviews, observation, and documentation, the study found that the enterprise initially lacked structured financial documentation. Through targeted mentoring, the business owner was able to develop financial reports compliant with SAK EMKM, leading to enhanced financial literacy, accountability, and business credibility. The study underscores the importance of SAK EMKM in promoting financial inclusion and sustainability among micro-enterprises in rural Indonesia.

This study aims to analyze the extent to which Sharia principles can stabilize the micro, small, and medium enterprises (MSME) market through the framework of Islamic demand and supply theory. In conventional economic systems, price fluctuations and market instability are common challenges for MSMEs. In contrast, Islamic economics offers a value-based approach that emphasizes honesty, justice, the prohibition of exploitation, and the concept of fair pricing (tsaman al-mitsli). This research employs a library research method by reviewing primary and secondary sources, including scholarly journals, classical Islamic economic texts, and recent empirical studies. The findings indicate that implementing Sharia principles fosters market stability through the reinforcement of business ethics, transparent information, and the utilization of Islamic instruments such as zakat, infaq, and profit-sharing-based financing. Furthermore, the concept of barakah (blessing) in transactions strengthens consumer loyalty and business resilience. This study concludes that Sharia principles are not only normative but also practical and strategic in addressing the challenges of market instability in the MSME sector. However, this research is limited to theoretical analysis and lacks empirical field data; therefore, future research employing quantitative or case study approaches is strongly recommended.

Currently the growth of culinary is increasingly competitive, Every small medium enterprise must pay attention to the strategies to retain consumers. Promotion and product quality can influence the consumer's purchasing decisions. The objective of this research was to analyze the effect of promotion and product quality on purchasing decisions of Sokressh Malang chips. This research was a quantitative research with variables of promotion and product quality as independent variables while purchasing decisions as the dependent variable. The data collection was conducted by distributing questionnaires from 100 respondents who were instagram followers of Sokressh Malang chips. The respondents were selected through the purposive sampling method. The methods of data analysis used multiple regression analysis and hypothesis testing. The conclusion of this study is that promotion and product quality partially and simultaneously have a positive and significant effect on purchasing decisions for Sokressh Malang chips. It is expected that Sokressh Malang chips can make more attractive promotion, and innovattions on products by improving the product quality, in order that the consumers will be interested to buy Sokressh Malang chips.