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Dhimas Fitrian Haryanto; Edi Wibowo

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to determine the influence of stock prices, stock returns, and capital market training on interest in investing in shares in the capital market among students at the Faculty of Economics, Slamet Riyadi Surakarta University. The population of this research were students from the Faculty of Economics, Slamet Riyadi Surakarta University, from whom a sample of 95 respondents was taken using a purposive sampling method with the criteria being that students had/are currently taking capital markets courses. The analytical methods for this research are descriptive analysis, multiple linear regression analysis, t test, F test (model accuracy test), and coefficient of determination test. The results of the research prove that stock prices, stock returns and capital market training partially have a positive and significant effect on interest in investing in shares in the capital market among students at the Faculty of Economics, Slamet Riyadi Surakarta University.

Moch Altof Egan Nugroho; Ambardi Ambardi

Jurnal Manajemen Kewirausahaan dan Teknologi 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Plastic waste is damaging the environment and encouraging people to choose eco-friendly products. Indonesia's waste problem is urgent. Companies are starting to develop products that are safe for the environment. Consumers are turning to chemical-free products to safeguard their health and the environment. CLEO, a drinking water brand from PT Sariguna Primatirta, has been managing this since 2004. CLEO is known for its prices and product quality. This study looks at how green marketing, brand image, and price perceptions affect buying interest in CLEO products among consumers in Tangerang. It uses quantitative methods and a questionnaire. The data analysis is multiple regression analysis. This study shows that green marketing and brand image affect buying interest in CLEO products, but price perception does not. All three variables affect buying interest in CLEO products.

Leni Afrina; Eja Armaz Hardi; Fauzan Ramli

Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research discusses GIS strategic management to increase students' interest in investing in the Islamic capital market. Based on the data, it can be seen that the number of investors in the GIS of UIN STS Jambi since the establishment of GIS 2016-2022, the number of investors each year is unstable and is still relatively low. However, as time goes by, some investors are no longer active in stock trading. This is due to investors' ignorance of the Islamic capital market. The results of this research are that the management strategy used is KSPM discussion, socialization, group formation, implementing the Sharia Capital Market School (SPMS) after that Sharia Capital Market Activation (APMS). The problems faced by GIS include administrators who are less active in carrying out GIS programs and activities, lack of awareness of FEBI students to see investment opportunities, difficulty in inviting FEBI students to take part in activities at GIS.    

Dhea Wandira

ARDHI : Jurnal Pengabdian Dalam Negri 2024 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

The community service program in the form of education which is carried out on the basis of the collaboration of students from the Raden Fatah State Islamic University Palembang Real Work Study Program with Tanjung Dalam Village, Rambang District, Muara Enim Regency, South Sumatra Province provides teaching related to the introduction of storytelling as a means of fostering interest in reading in young children early through the media posters. The formation of children's behavior must at least form habits from an early age. This is important because early age is the initial stage of human life. Posters as learning can function to attract children's interest in the message to be conveyed, seek support for an event or idea, and make children interested in the information displayed and carry out the messages displayed on the poster. Research methods carried out by the author in implementing this KKN is with a qualitative research approach which is a method that is more often done when going directly to the field. Through this activity it is hoped that children will know and learn about storytelling and will be interested in reading books and other reading materials whose stories have been conveyed in storytelling or storytelling activities. Thus, the public's interest in reading, especially early childhood, will increase.

Henny Henny; Rachmawati Windyaningrum

Populer: Jurnal Penelitian Mahasiswa 2024 Universitas Maritim AMNI Semarang

The use of social media, especially Instagram, has become a widely utilized platform for promoting tourist destinations. Instagram @tanjongtinggi_official is one such social media channel used by Tanjung Tinggi Beach for promotion. Through the use of photo and video features on Instagram, it becomes easier to promote Tanjung Tinggi Beach to tourists who are not yet familiar with it. This research aims to explore the promotional planning through the @tanjongtinggi_official account in increasing tourist visits to Tanjung Tinggi Beach in Belitung. The research method employs qualitative research to elucidate the uniqueness of @tanjongtinggi_official on Instagram in promoting its tourism. This study adopts a case study design. Data collection is conducted through observation and interviews, with informant selection using purposive sampling technique. Interviews are conducted with key informants, namely the admin of @tanjongtinggi_official and Instagram users who have visited Tanjung Tinggi Beach. Data analysis utilizes the Interactive Model technique, and validity is ensured through triangulation of data collection techniques including informant interviews, observation, and documentation. The results indicate that the planning carried out by the @tanjongtinggi_official Instagram account utilizes visually appealing content presentation and captions, leverages the following feature on Instagram, relevant hashtag usage, photo postings, reposts, mentions, tagged photos, and active interaction with followers to facilitate the promotion of Tanjung Tinggi Beach to tourists, thereby increasing tourist interest in visiting.

Febi Ardhani; Indra Hastuti; Khabib Alia Akhmad

Journal of Management and Social Sciences (JIMAS) 2024 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

This research aims to analyze the influence of digital user experience, personal branding, and trust on Generation Z's interest in e-commerce entrepreneurship. This quantitative study distributed questionnaires to Generation Z respondents who are active in e-commerce in the metropolitan area of Solo. Multiple linear regression analysis was used with a sample size of 100 respondents. The research findings are expected to contribute theoretically and practically to understanding the factors influencing entrepreneurial interest in the digital era, especially among Generation Z. The research concludes that: (1) digital user experience has a positive influence on Generation Z's interest in e-commerce entrepreneurship; (2) personal branding has a positive influence on entrepreneurial interest in e-commerce among Generation Z; (3) digital user experience, personal branding, and trust have a simultaneous influence on entrepreneurial interest in e-commerce among Generation Z.

Saryadi, Saryadi; Liss Dyah Dewi Arini; Bangun Prajadi Cipto Utomo

Background:  Motivation is very important for entrepreneurs. Besides motivation, self-efficacy will also affect entrepreneurial interest. Confidence supported by confidence based on self-assessment is very important for prospective entrepreneurs.   Purpose. This study aims to determine the influence of entrepreneurial motivation variables and self-efficacy individually/partially or jointly or simultaneously on entrepreneurial interest. Method:  This research is a type of quantitative research to provide empirical evidence of the influence of motivation on entrepreneurial interest, self-efficacy on entrepreneurial interest and together the influence of motivation and self-efficacy on entrepreneurial interest. The population was taken by purposive sampling by taking a sample of 103 respondents, consisting of 9 students from the Faculty of Health Sciences of the ARS study program and 50 students from class 21a1 of the RMIK study program.  Faculty of Law and Business with a total of 44 students in class 22A1. Data analysis with multiple linear regression and statistical tests and classical assumptions Findings: The conclusions obtained show that there is a partial influence of entrepreneurial motivation has a significant positive effect on entrepreneurial interest, self-efficacy has a significant positive effect on entrepreneurial interest, motivation and self-efficacy simultaneously or together have a significant positive effect on entrepreneurial interest. The determination coefficient of 0.852 means that the variability of the influence of entrepreneurial motivation and self-efficacy on entrepreneurial interest is 85.2% while the remaining 14.8% is influenced by other variables that are not a research model. Conclusions: Self-efficacy has a greater effect than entrepreneurial motivation.  

Mildawati Mildawati; Purboyo Purboyo; Teguh Wicaksono

Riset Ilmu Manajemen Bisnis dan Akuntansi 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to examine the influence of lifestyle and hedonic shopping motivation on the buying interest of Shopee application users in Banjarmasin City.The research method used is quantitative method. The number of samples used by 106 respondents was taken by purposive sampling. Data collection using online questionnaires. Data analysis methods use descriptive statistics, instrumental testing, multiple linear analysis and hypothesis testing. This test uses the help of SPSS 26 statistical software.The results of this study show that lifestyle variables (X1) have a significant positive influence on buying interest variables. The hedonic shopping motivation variable (X2) has a positive influence on the buying interest variable. Based on simultaneous testing, lifestyle variables (X1) and hedonic shopping motivation variables (X2) on the buying interest of shopee application users together have a significant influence.    

Ilham Aryasatya; Mulkan Habibi

SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi 2024 STIKes Ibnu Sina Ajibarang

Television media is an efficient media in reaching a very large number of communicants and relatively far away places. The Tonight Show program is a talk show program that aims to provide information and entertainment to the public. This study aims to measure the influence of the "Tonight Show" program on NET TV on the viewing interest of Communication Science students at the University of Muhammadiyah Jakarta class of 2019. This study uses several theories, namely the variable (X) Program theory and the variable (Y) Viewing Interest theory. This study uses a survey method with a quantitative approach to measure the influence of students who watch the Tonight Show program on Net TV. From the results of this study, the t-count value was obtained 8.3666> t-table 1.667, so Ho was rejected and H1. So that the results obtained that there is a significant influence between the influence of the Tonight Show Program on Viewing Interest. In addition, based on the correlation value R shows that the influence of the Tonight Show Program (X) on the viewing interest (Y) of Communication Science students at the University of Muhammadiyah Jakarta has a very strong and significant R 0.985. Meanwhile, the Adjusted Rsquare value is 0.970, which means that the influence of the independent variable (X) on the dependent variable (Y) is 97%, while the remaining 3% is influenced by other factors unknown in this study.customers.

Bebyzha Bunga Agachi; Hasyim Hasyim

Journal Economic Excellence Ibnu Sina 2024 STIKes Ibnu Sina Ajibarang

This investigation intends to conclude the effect of thing quality, cost and brand picture on revenue in purchasing Scarlett's pervasive things in the Jabodetabek district. The dependent variable is Buy Interest, while the free factors are item quality, cost, and brand image. Individuals who have utilized Scarlett Lighting up items and are keen on buying them in the Jabodetabek region make up the number of inhabitants in this review. This study chooses an example of 129 respondents utilizing a non-likelihood examining strategy in light of deliberate testing. Using a 4-point Likert Scale, assessments of public sentiment were disseminated to complete the data collection process. Information assessment systems use different direct break faith evaluations. At Scarlett Lighting up things in the Jabodetabek region, the findings of this investigation demonstrate that the nature of the product has a significant impact on buy revenue, that the cost of the product has an impact on buy revenue, and that the brand image has an impact on buy revenue. Furthermore, the quality of the product, the cost of the product, and the brand image all have a positive impact on buy revenue.  

Eka Darma Ningtyas; Indra Hastuti; Khabib Alia Akhmad

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The aim of this research is to determine the influence of discount vouchers on repurchase interest in partial terms, to determine the influence of online customer reviews on repurchase interest, and to determine the influence of discount vouchers and online customer reviews on repurchase interest in a case study at GoFood in Surakarta simultaneously. The sample was 100 respondents using a sampling technique using purposive sampling. This research used quantitative methods with SPSS 25 64 bit data analysis tools. Data analysis techniques in this research use validity tests, reliability tests, classical assumption tests, T tests, and F tests. The results of this study show that there is a positive and significant influence of discount vouchers on repurchase interest, there is a positive and significant influence of online customer reviews on interested in buying again. Then the research results concluded that simultaneously there was a positive

Bruno Muri Beding; I Ketut Sudaryana

Merkurius : Jurnal Riset Sistem Informasi dan Teknik Informatika 2024 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

An expert system is a computer program that imitates the decision-making abilities of an expert in a particular field. This system uses a knowledge base and logical rules to analyze problems and provide solutions or recommendations, helping users who do not have in-depth knowledge of the topic, then along with the development of website-based information technology which can make it easier to identify student interests, talents, especially grades 4 and 5 carried out by the teacher, this includes the potential of each individual student according to their category so as to provide an accurate solution. The aim of this research is that an application of an expert system for identification of talent interests for users is needed which supports the teacher analysis process using certainty factors, based on certainty factors which have a concept based on symptoms and diagnoses from the weight of an expert's value and the user's value, then calculated using the certainty factor formula, the output research on the creation of an expert system for identifying student talent interests using a website-based certainty factor method which produces diagnostic results for talent interest categories.    

Revita Sari; Dinda Tri Jelita

Kajian Ekonomi dan Akuntansi Terapan 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The aim of the research is to determine the impact of discounts on customer interest in Kazana cosmetics MSMEs in the field of struggle. The hypothesis in the research is that discounts have a positive impact on consumer interest. The type of research used is descriptive research. By using primary and secondary data sources. The data was analyzed using descriptive analysis data and qualitative analysis. The research results found that from this analysis price has a positive or significant influence on buying interest. The existence of price discounts will increase consumer buying interest, meaning that if the price discount is higher it will influence the high tendency of consumers to be interested in making purchases.

Anggra Ghifari; Dwi Rahayu; Hafidzh Sukri A; Ilhamdi Fatihah; Khoirunnisa Salsabila Trianti +11 more

Jurnal Inovasi Pendidikan 2024 Lembaga Pengembangan Kinerja Dosen

He application of token economy techniques in education has received significant attention because of its ability to increase students' interest in learning. This technique functions by providing rewards in the form of tokens to students as incentives for positive behavior and academic achievement. The benefits of using a token economy are not only limited to increasing motivation, but also creating a more fun and interesting learning atmosphere. In the context of home learning programs, this technique is implemented by providing a conducive learning environment, where students can earn tokens as recognition for their efforts. The results of this implementation show a positive impact on students' interest in learning, with more students being active and involved in learning activities. Evaluation of the effectiveness of the home learning program shows that the application of token economy techniques can be an effective solution for improving the quality of education in schools. Home learning is one solution to boredom in the current learning situation. Through this activity, children will gain new insights and knowledge and hone their creativity.

Rian Ade Saputra; M. Nazori; Efni Anita

Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah (JUPIEKES) 2024 STAI YPIQ BAUBAU, SULAWESI TENGGARA

In today’s modern era, humans have a life with endless activities and technological developments that is currently maturing in indonesia is financial Technology. Financial Technology (fintech) is the latest innovation in the financial service system which is touched by modern technology, to make it easier for people to make payments, investments, borrow money, transfer money and so on. The problem formulation for this (1) do usability factors influence students’interest in using sharia fintech (2) can trust factors influence students’interest using sharia fintech (3) can risk factors influence students’interest using sharia fintech. The aim of this reseacrh is to look at the backround of the problem is to find out the factors that influence interest using sharia fintech at UIN STS Jambi. Based on the result of previous research, the following conclusions can be conveyed in this research (1) The result of the research show that partially the perception of usefulness is not influence in mintst using financial technology with a significance value of 0.103. (2) The research results show that partially trust has no effect on interest in using Financial technology with significance value of 0.060/ (3) The research results show that partially risk has an effect on interest in using financial Technology with a significance value of 0.000   (4) base on the test results, it is known that the value reaches 116.391, while the significance value is 0.000. this shows that perceived usefulness of trust and risk influence interest in using Financial Technology

Hanifah Dian Hastuti; Indra Hastuti; Khabib Alia Akhmad

Jurnal Kewirausahaan Cerdas dan Digital 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to examine the influence of creativity, motivation and family environment on the entrepreneurial interest of Karang Taruna members in Dukuh Bancakan, Wonorejo, Polokarto, Sukoharjo. Using a saturated sampling technique, this research involved 79 members as respondents. Data was collected through a questionnaire which included the variables creativity, motivation, family environment and entrepreneurial interest, and analyzed using multiple linear regression. The findings show that motivation has a significant positive influence on entrepreneurial interest, while creativity and family environment do not show a significant influence. These results indicate that motivation is a key factor in encouraging entrepreneurial interest among Karang Taruna members. Therefore, entrepreneurship programs should focus more on developing motivation to increase youth participation in entrepreneurship.

Zahra Nur Illahi; Marzam Marzam

Abstrak : Jurnal Kajian Ilmu seni, Media dan Desain 2024 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

This study aims to find out and describe the factors that affect students' interest in dance extracurricular activities at SMP Negeri 1 Lubuk Alung. This type of research is qualitative research. The main instrument in this study is the researcher himself and is assisted by supporting instruments such as stationery and cameras. The types of data used in this study are primary data and secondary data. Data collection techniques are carried out by means of literature studies, observations, interviews, and documentation. The steps to analyze data are data collection, data reduction, data presentation, and conclusion drawn. The results of the study show that there are two factors that affect students' interest in dance extracurricular activities at SMP Negeri 1 Lubuk Alung, namely internally and externally. Internal factors include very good attention in dance extracurricular activities because students pay attention to the material when the activity is carried out, very good student attitudes because students always pray in participating in dance activities, poor ability because students do not understand dance movements taught by subject teachers, and motivation is also not good due to lack of motivation given by cultural arts teachers in attracting students' interest. External factors include teachers, advice and infrastructure, and learning methods. So it can be concluded that students' attention, attitude, ability, and motivation are very influential in dance extracurricular activities.

Mita Rusdiana; Iswati Iswati; Anis Fitriyasari; Arief Widjadmoko

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study wants to find out more about "The Influence between Entrepreneurial Knowledge and Social Media with Entrepreneurial Interest" in accordance with the main problem raised, namely the influence of knowledge about entrepreneurship and social media on entrepreneurial interest in young generation in the Sidoarjo. The background of this research on entrepreneurial interest is that there are still many young who prefer to work as employees in a company, while they also have opportunities in entrepreneurship as an additional income or can be made as the main job. With the social media knowledge that the younger generation has, it can support their business. The purpose of this study is to find out: how the influence between entrepreneurial knowledge and social media on entrepreneurial interest. The method used in this study is a correlational method that aims to measure the relationship between various variables. Meanwhile, to support this research obtained from interviews, observations, making google forms. The target in this study is young generation in the Sidoarjo area, a sample taken by 100% of the population. After conducting several ways of research or data collection, it will be calculated to determine the results. The conclusion of this study is that there is a relationship between entrepreneurial knowledge and social media knowledge in supporting the business itself, so that it can attract the interest of the younger generation in entre.

Galih Lintang Pinilih; Sri Suwartini; Gunawan Budi Santoso

Jurnal Inovasi Pendidikan 2024 Lembaga Pengembangan Kinerja Dosen

This research aims to develop Assemblr Edu-based learning media to enhance the learning interest of Grade IV students at SD Negeri 1 Kujon. The research falls under the category of research and development (R&D) and utilizes the ADDIE Model, involving stages of Analysis, Design, Development, Evaluation, and Implementation. Data collection was carried out using descriptive statistics, validity tests, and feasibility tests. The research results indicate that the implementation of Assemblr Edu learning media is effective in increasing students' learning interest. Data analysis shows an increase in students' learning interest after the implementation of the learning media, with an average percentage of 81%. This study is deemed highly suitable for implementation and proven effective in enhancing the learning interest of Grade IV students at SD Negeri 1 Kujon in the academic year 2023/2024.

Dhea Agustina Akmal; Relita Buaton; Anton Sihombing

Bridge : Jurnal Publikasi Sistem Informasi dan Telekomunikasi 2024 Asosiasi Profesi Telekomunikasi Dan Informatika Indonesia

The advancement of information technology and globalization has transformed shopping behaviors, with social media becoming the primary platform for online shopping. This study aims to analyze the online shopping preferences of residents in Binjai City through social media using clustering methods, specifically the K-Means algorithm. Data were collected via a questionnaire targeting 523 respondents in Binjai City, focusing on variables such as gender, age, and the social media platforms used. Clustering methods are employed to group online shopping data into representative clusters, helping identify community preferences for specific social media platforms for shopping. Matlab is used to process the data and generate relevant insights into online shopping patterns, facilitating decision-making regarding the selection of the most suitable social media platform for transactions.The findings of this study are expected to provide valuable insights for both sellers and buyers in determining the most effective social media platforms for online shopping. Additionally, the results will be useful for residents of Binjai City to understand and choose the social media platforms that best meet their online shopping needs.