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The increasingly massive use of social media has opened up opportunities for the development of the business sector. This reality also provides opportunities for the growth and development of local products. One local brand that has developed quite well by utilizing social media, especially TikTok, is the Tenue de Attire brand. This research aims to analyze strategies for increasing brand awareness through creative content in TikTok Brand Tenue de Attire social media marketing. This research uses a descriptive qualitative approach, data was obtained using literature review techniques and official publications. Tenue De Attire's marketing strategy shows that they can use social media, especially TikTok, to increase brand awareness and introduce their products to the public. They managed to create a strong connection between the audience and the brand by focusing on creating engaging video content, especially by using adaptable ideas and following popular trends. Tenue De Attire uses an Inbound Marketing approach to direct TikTok users from the stage of attracting attention to the stage of becoming potential customers, by using interesting content to provide information about their products indirectly. Inbound marketing strategy has four stages, namely: Attract, Convert, Close and Delight. Using TikTok's Shop and Live features also helped them increase customer relations and sales. Therefore, Tenue De Attire has achieved success thanks to its innovative and smart marketing strategies.  

Sukarara Village, Central Lombok Regency. Sukarara Village is known for its production of traditional woven fabrics that have high cultural and economic value. However, the main challenges faced are limited market access and low interest of the younger generation to preserve weaving skills. In this context, social media offers an effective solution to expand the promotional reach of woven products. Through platforms such as TikTok and Facebook, weaving artisans can showcase their products visually and interactively to a global audience. This research uses a qualitative approach with a netnography method to understand the interactions and digital marketing strategies used by local communities. The data sources studied were weaving craftsmen and weaving resellers. Data were collected through interviews, observation and documentation. Data analysis was carried out by collecting data, reducing data, presenting data, and conclusions. The instruments used were interview guidelines, observation guidelines, and documentation. Data validity was carried out by triangulating data, sources and techniques. The results showed that social media not only increased the visibility and sales of woven products but also helped in preserving local cultural heritage. TikTok, with its short video and live streaming features, proved particularly effective in attracting consumer attention and facilitating direct interaction. This research also reveals how local agents can modify and enrich social and economic structures through the use of social media, in line with Giddens' theory of structuration. For long-term sustainability, additional strategies to attract the younger generation and diversification of promotional platforms are required.

Patient safety in surgical procedures is a critical element that must be addressed by medical professionals, including anesthesiologists. The World Health Organization's (WHO) Surgical Safety Checklist (SSC) is designed to enhance patient safety during surgery, but its implementation still encounters several challenges, such as insufficient training and limited resources. This study aims to improve anesthesiologists’ understanding and compliance with the SSC through the use of educational video media. The research methods involved socialization, video-based training, hands-on practice, and evaluation with a participatory approach. The participants were anesthesiologists who received a structured training session using videos that explained the SSC steps and emphasized its importance. Pre- and post-training assessments were conducted to measure changes in understanding and compliance.The results demonstrated a significant improvement in both the anesthesiologists’ understanding and compliance with the SSC after the training. The average understanding score increased from 60.5 to 85.3, while compliance rose from 55.2 to 88.7. These findings indicate that educational videos are an effective tool for enhancing anesthesia service quality and increasing medical personnel’s access to training. The study emphasizes the importance of technology-based education to overcome barriers related to limited resources and training opportunities. Based on these results, the study recommends the implementation of similar video-based educational methods in training programs for other medical personnel, aiming to improve patient safety across various healthcare settings.

Anemia is one of the problems in adolescents in Indonesia. Anemia is more common in female adolescents than male adolescents. The purpose of this community service activity is to determine the level of adolescent knowledge about anemia and the importance of preventing anemia. The methods in community service activities include providing pretests and posttests, health education about anemia, the importance of preventing anemia. Community service activities use media in the form of leaflets, powerpoint presentations and videos. Knowledge measurement with questionnaires. This activity was carried out at Mts Al-Muhajirin Ambon class IX with 45 students. The results of the activity showed an increase in knowledge based on the results of the posttest, namely 73.4% of students had good knowledge about anemia. In conclusion, health education for adolescents through leaflets, powerpoint presentations and videos can increase knowledge for adolescents at Mts Al-Muhajirin Ambon. This activity needs to be improved by coordinating with the school and local health center to carry out continuous follow-up activities. The need for the formation of peer groups or health information corners at schools in increasing efforts to prevent anemia in adolescents.

This study addresses the critical gap in utilizing YouTube as an ICT tool to enhance pronunciation skills among seventh-grade students in Mojokerto. Grounded in multimedia learning theory, the research employs a descriptive qualitative approach to examine the impact of YouTube-based pronunciation lessons. Findings reveal that the teacher's strategy of creating and implementing pronunciation videos on YouTube significantly improved students' pronunciation skills and was perceived as highly effective by the learners. These results underscore the transformative potential of digital platforms like YouTube in revolutionizing English language education, particularly in pronunciation.

This activity aims to improve students' abilities in producing interesting and informative visual content through training provided by Communication Science students at Semarang University. The method of this activity is to provide training on documentary video making, video production processes, promotional video making techniques, data collection, and videography. The result of this activity is that students are able to practice the material provided, including practice producing documentary videos and promotional videos as well as being able to practice videography techniques. Apart from that, it also provides benefits for Semarang University lecturers and students as organizers of activities so they can implement their knowledge to the community. Post-training evaluation shows an increase in students' knowledge and skills in creating visual content. The students' positive responses in the form of active participation and high motivation in participating in the training showed high satisfaction and relevance to the material presented, this indicates the success of this training in motivating and developing students' interest in photography, videography and social media.  

Nusantaratv.com, an online news portal founded in 2020, has succeeded in building a reputation as a trusted source of information in the digital era. This research aims to understand how Nusantaratv.com's editorial management contributes to building a positive reputation. This research uses the POAC (Planning, Organizing, Actuating, and Controlling) model in analyzing various relevant aspects. Using the POAC Model as a comprehensive approach to management which includes planning, organizing, implementing and controlling. This research uses a qualitative method with data collection techniques in the form of literature study, observation, documentation and interviews. The research results show that Nusantaratv.com implements an effective editorial management strategy, including: Planning: Developing a comprehensive communication strategy to deliver quality content, with the main target audience being young viewers aged 18-35 years. Organizing: Forming a special team consisting of content writers, graphic designers, video editors and social media managers to manage communication campaigns. Implementation (Actuating): Motivating and guiding the team to carry out planned tasks, with effective internal communication and good coordination. Supervision (Controlling): Monitoring and evaluating the results of communication activities, by making adjustments if necessary to ensure communication objectives are achieved. A data-driven approach and analysis of user feedback allows Nusantaratv.com to remain relevant and meet the needs of its ever-evolving audience. Collaboration with various stakeholders also helps Nusantaratv.com expand its reach and enrich its content.  

An incident that often happens nowadays is that students prefer to play on their cellphones to watch videos. Especially in applications like TikTok which are not specifically for education. Many of the videos on the app are not filtered, so there is a possibility that underage students are watching inappropriate content. Therefore, an understanding of this application is necessary in order to achieve learning objectives. This article aims to provide knowledge about the use of TikTok and YouTube to improve students' speaking skills through the use of these applications. This type of research is Classroom Action Research (PTK) which covers pre-cycle, cycle I and cycle II. There are four research procedures, namely planning, implementation, observation and finally reflection. This research was carried out at SMP Negeri 4 Madiun with research subjects in class VII B which had a total of 32 students. The data analysis technique used is qualitative data. The results of this research contain: 1) the learning outcomes in the Pre-cycle were that class VII B students had a knowledge score of 25% while the attitude score was 12.5%; 2) the learning results in Cycle I of students experienced an increase in the percentage of complete knowledge values ​​by 46% while the attitude values ​​were 50%; 3) learning outcomes in Cycle II experienced a better improvement than the previous stage with a completeness percentage of knowledge scores of 100% and attitude scores reaching 97%.

Television advertising is a form of promotion of products, services or brands delivered via television channels. They are usually short videos shown between regular programs. The main purpose of advertising on television is to influence viewers to buy the product or use the service being advertised. Television advertising often uses a variety of marketing techniques, including narration, music, attractive visuals, and celebrities, to attract viewers' attention and increase the appeal of the product or service being promoted. Advertising is an inseparable part of television media. Human life today cannot be separated from the influence of television. Various information can be obtained quickly. To meet the entertainment needs of humans or television viewers, television always inserts advertising shows. Besides having commercial purposes, advertising also has information value contained in it. Advertisers, both private and government, try to introduce and encourage people to do what the advertisers hope for. Advertising via television has various advantages compared to other types of media which include wide reach, selectivity and flexibility, focus of attention, creativity and effect, prestige, and a certain time (Andrianto, 2018).

This research investigates the impact of using the TikTok application on the communication patterns of Generation Z. TikTok has become a significant platform for this generation in conveying their expressions and interactions through creative video content. This study aims to explore how these applications influence the way Generation Z communicates, including changes in their digital self-expression. This research uses a qualitative approach to analyze how TikTok influences the dynamics of interpersonal communication, the use of visual language, and content consumption and production patterns in the current digital cultural context.      

Modern technological advances cannot be separated from society, and significant developments in the use of digital devices have changed the media environment. Social media is now used for various purposes, including interaction, information, news and entertainment. Platforms like TikTok have become the main tool in digital marketing in Indonesia. TikTok offers creative short video formats, advanced algorithms, and features like “Hashtag Challenges” and “Branded Effects” that attract brands and companies. Students at SMK Negeri 1 Semarang face challenges in attracting an audience on TikTok due to lack of market research, creativity, and limited resources. This service aims to improve the understanding and skills of SMK N 1 Semarang students in creating quality video content on TikTok. The participatory method used involves discussion and direct practice. The evaluation results showed a significant increase in students' understanding of video content creation, with 55.8% of participants understanding the material presented. This education is expected to increase students' competence and creativity in digital marketing using TikTok.    

This article discusses ethics and responsibility in the use of technology in the digital age, with a focus on the context of digital catechesis in Catholicism. Digital catechesis comes as an effort to convey knowledge and values of the Catholic faith by utilizing digital technology. This article will discuss digital catechesis in the context of the digital age, focusing on its benefits and challenges. In the digital age, language etiquette becomes very important to build harmonious relationships and avoid conflict. Technology has brought great changes in various aspects of life, including in the field of faith education. This research uses a qualitative method with a literature study approach to analyze related literature. Digital catechesis is the use of technology in faith learning and enables the dissemination of religious values in a more understandable and relevant way. Digital media such as video, audio, and social media facilitate active interaction and participation in catechesis. However, digital media also brings negative impacts such as intellectual property rights violations and potential misuse of information. Therefore, it is necessary to understand and apply proper ethics in the use of technology and utilize digital media as a tool to direct and guide the current generation towards repentance and good spiritual growth. Thus, digital catechesis can strengthen faith and guide the current generation in good spiritual growth in the digital age

This research aims to determine the effect of video tutorial media on the ability to write descriptive text for students in class VII MTsN 2 Medan for the 2023/2024 academic year. The population of this study was all class VII MTsN 2 Medan for the 2023/2024 academic year, consisting of 10 classes with a total of 320 students. The samples taken were classes VII-1 and VII-4, totaling 32 students in each class. The method used is an experimental research method, this will use the "two group post-test design" model. The instrument used is a description test. Hypothesis testing was carried out using the "t" test. Data without using video tutorial media was classified as not meeting the minimum completeness criteria (KKM) with an average value (mean) of 68.21, students' skills in writing descriptive text using video tutorial media were classified as meeting the category. minimum completeness criteria (KKM) with an average value (mean) of 90.75. Next, hypothesis testing shows tcount>ttable with a value with the t stat getting a value of -15.94956082 and t Critical two-tail getting a value of 2.000297822 so it can be concluded that Ho is rejected and Ha is accepted.

This research aims to determine the effect of video tutorial media on the ability to write descriptive text for students in class VII MTsN 2 Medan for the 2023/2024 academic year. The population of this study was all class VII MTsN 2 Medan for the 2023/2024 academic year, consisting of 10 classes with a total of 320 students. The samples taken were classes VII-1 and VII-4, totaling 32 students in each class. The method used is an experimental research method, this will use the "two group post-test design" model. The instrument used is a description test. Hypothesis testing was carried out using the "t" test. Data without using video tutorial media was classified as not meeting the minimum completeness criteria (KKM) with an average value (mean) of 68.21, students' skills in writing descriptive text using video tutorial media were classified as meeting the category. minimum completeness criteria (KKM) with an average value (mean) of 90.75. Next, hypothesis testing shows tcount>ttable with a value with the t stat getting a value of -15.94956082 and t Critical two-tail getting a value of 2.000297822 so it can be concluded that Ho is rejected and Ha is accepted.

This research aims to identify and analyze effective tactics used by teachers in increasing the learning motivation of fifth grade students at Tempel Elementary School. Using a qualitative approach with a case study method, data was collected through classroom observations, in-depth interviews, and document analysis. The research results show that several effective tactics include: (1) Project-Based Learning Approach which involves students in practical and relevant activities, (2) Use of varied learning media such as educational videos and teaching aids to make lessons more interesting, (3) Providing Constructive Feedback that helps students feel valued and motivated, (4) Creation of a Positive and Supportive Classroom Environment that makes students feel safe to participate, and (5) Use of Interactive Learning Methods such as group discussions and educational games that increase students' active participation. These findings indicate that these strategies effectively increase students' learning motivation, which contributes to increasing their participation, interest and learning outcomes. This research provides practical implications for teachers in developing effective teaching strategies and becomes a reference for developing teacher training programs and educational policies that support the creation of a learning environment that motivates students.    

This study examines the types and factors of reading difficulties in children at MIS Kertajaya II Mangunjaya, as well as evaluating the application of Problem-Based Learning Strategies (SPBM) implemented by classroom teachers. This qualitative research used observation, interview and documentation methods to collect data. The results showed that 8 students experienced reading difficulties, with various types of difficulties such as difficulty seeing long distances, low memory, difficulty spelling and pronouncing letters, and lack of letter recognition. Teachers at MIS Kertajaya II Mangunjaya implemented SPBM with the method of showing animated videos, using everyday problems, letter card media, and remedial programs to overcome students' reading difficulties. SPBM proved effective with the support of adequate infrastructure, but was hampered by unconducive classroom conditions. This study also identified the types and factors of reading difficulties at MIS Kertajaya II Mangunjaya and evaluated the effectiveness of SPBM in overcoming them. The implementation of SPBM proved to be beneficial, but needs adjustments to maximize its effectiveness.

Desa Wisata Mungguk mempunyai destinasi wisata alam, sejarah dan budaya lokal yang unik. Pariwisata yang disajikan berupa air terjun Setegung, riam Air Merah, Makam Raja Abdul Kahar, Meriam Tanda Perdamaian dan acara budaya berupa Robo - robo sebagai bentuk rasa syukur dan doa yang diadakan setiap setahun sekali. Berdasarkan hasil observasi lapangan, ditemukan fakta bahwa media yang digunakan untuk mempromosikan Desa Wisata Mungguk ini masih terbatas pada media cetak, baik berupa leaflet atau spanduk di lokasi wisata. Melihat permasalahan tersebut, maka perlu sebuah media promosi berbentuk audio video, yang dapat mempromosikan tentang Desa Wisata Mungguk dan mampu mempersuasif masyarakat untuk berkunjung ke tempat wisata. Metode penelitian yang diterapkan dalam merancang video promosi menggunakan penelitian kualitatif, sehingga mampu mendapatkan data dan informasi secara akurat melalui wawancara dan observasi secara langsung.  Strategi kreatif dalam merancang video promosi menggunakan linear strategy, dengan harapan menghasilkan video promosi yang mampu menyampaikan informasi yang persuasif dan menarik minat wisatawan untuk berkunjung ke berbagai wisata yang ditawarkan oleh Desa Wisata Mungguk.

This article discusses a study which aims to determine the effect of using animated video media on mathematics learning outcomes in class IV students at SDN 01 Air Tawar Barat. The research used in this research is a quasi-experiment in the form of a Post-test Only Control Group research design. This design involves 2 classes, namely class IV A as a control class with 32 students and class IV B as an experimental class with 32 students. The data collection process was carried out by giving a post test to the two classes. To determine the research results, the T test formula is used. The determination of Ho is rejected if Tcount > Ttable and Ho is accepted if Tcount < Ttable. The results of the calculation test in the research stated that Tcount was 7.391 and Ttable was 1.999 at a significance level (α) of 0.05. Because Tcount > Ttable is 7.391 > 1.999, it can be concluded that there is an influence of the use of animated video media on mathematics learning outcomes for class IV students.

Abstract: Social media is one form of developing information technology and social media users can share various information through various platforms such as TikTok. TikTok has proven to be an effective platform in promotion and marketing strategies, increasing public awareness and business revenue. Features such as short videos, filters, and creative ads allow users to reach a wide audience. However, it is also necessary to be aware of negative impacts such as gadget addiction and controversial content. Strategies to increase TikTok's effectiveness include engaging content, collaboration with influencers, use of hashtags, and ads such as Top View Ads and Brand Takeover. With the right approach, TikTok can be a very effective promotional tool to increase sales and consumer interaction in e-commerce.

A Thesis English Education Department the Faculty of Teachers Training and Education, stkip us Kutacane.The aim of the research was to find out the effect of news video on students’ speaking skill. Language is crucial for communication, and English is an international language. Researcher aim to improve basic English skills by addressing issues in schools like inadequate speaking practice, unmotivated students, and ineffective media. This research uses quantitative techniques for methodical and factual data collection.Ma'ruf Abdullah (2015:124) quantitative research is research that uses quantitative data, namely data in the form of numeric or numbers. The research found that class X IPA 2 students at SMA Negeri 1 Lawe Bulan, their  speaking skills were not improved before using video as a medium. So, the researcher applied video as a media in students’ speaking skill. The result research, researcher found the average pre-test score to 56.17, and post-test scores improved to 82.78.Pre-test and post-test data showed a 21.33% difference, indicating a high hypothesis, with a df value of 2,074. There is any improvements by using video as a media in students speaking skill at SMA Negeri 1 Lawe Bulan especially X IPA 2.The researcher may conclude that the results of the study show that the application of video in the student’s speaking ability has an influence in improving the student's speech abilities. it has been proven from the research data results thus the hypothesis is accepted..