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72,574 articles from 669 journals · 2,111 citations tracked

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Alip Suroto; Debby Fifiyanti

An International Journal Tourism and Community Review 2024 Akademi Kesejahteraan Sosial Ibu Kartini Semarang

The restaurant business continues to grow, but few business actors understand how to seize business opportunities to increase competitiveness. This study aims to analyze the application of the Canvas Business Model (BMC) in the culinary industry, with a focus on the fast food business in the city of Surakarta. BMC is used to evaluate nine key elements: value proposition, customer segments, distribution channels, customer relationships, key resources, key activities, key partnerships, cost structure, and revenue streams. The method used in this study is a qualitative descriptive approach, with data collection through surveys, interviews, and observations. The results of the study show that the implementation of BMC can increase the effectiveness of business strategies, especially in terms of product innovation, improved customer experience, and optimization of digital marketing and partnership networks. In addition, a SWOT analysis is conducted to identify the strengths, weaknesses, opportunities, and threats of the culinary business, which is then used as a basis in designing a growth strategy. The main findings of this study propose new business models that are more adaptive and sustainable, including product diversification strategies, the use of digital technology, and strengthening partnerships with suppliers and food delivery service platforms. This research is expected to be a reference for culinary entrepreneurs in developing more competitive and sustainable business strategies in the digital era.

Jon Kenedy Marpaung; Manahan Situmorang; Yanti Musyawarah; Natanael Priltius

jurnal ABDIMAS Indonesia 2024 STIKes Ibnu Sina Ajibarang

Leunca leaves are rich in bioactive compounds such as tannins, alkaloids, flavonoids, phenols and steroids, making it possible to use them as an antibacterial. This community service aims to empower the community by introducing and involving them in the production of herbal emulgel from Leunca leaf extract (Solanum nigrum), which had potential as a natural antibacterial agent, particularly for skin care. Leunca leaves, rich in bioactive compounds such as alkaloids and flavonoids, had antibacterial properties that can effectively treat skin infections. Through counseling and practical training, the community is taught how to process Leunca leaves into an emulgel formulation that is easy to use and has health benefits. The method of this community service was carried out through presentations, distribution of modules, and demonstrations of emulgel production to the community. Evaluation results showed an increase in community knowledge about the benefits of Leunca leaves as a natural antibacterial agent, with knowledge improving from 15% to 80% after the counseling. It is hoped that this initiative will raise awareness and promote the use of local herbal ingredients in skin care, as well as open up opportunities for herbal-based entrepreneurship that can improve the community's well-being

Rahul Kapoor; Amit Patel; Priya Sharma

Proceeding of the International Conference on Management, Entrepreneurship, and Business 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study explores the impact of an entrepreneurial mindset on business growth, with a particular focus on startups in developing economies. Through a case study approach, it examines how entrepreneurial traits such as innovation, risk-taking, and resilience contribute to overcoming challenges unique to these markets, including limited access to resources, unstable regulatory environments, and financial constraints. The research identifies key strategies employed by successful entrepreneurs to drive growth, create competitive advantages, and foster sustainable development. The findings highlight the critical role of entrepreneurial mindset as a catalyst for navigating complexities and achieving scalability in dynamic and resource-constrained environments. This study provides valuable insights for policymakers, educators, and aspiring entrepreneurs aiming to support and enhance the startup ecosystem in developing economies.

Ali Mahfud; Jundi Dzaky Robbani

Kajian Ekonomi dan Akuntansi Terapan 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study aims to analyze the development strategies of business units at Pondok Pesantren Manbaul Ulum Muncar Banyuwangi in realizing the economic independence of the pesantren. This research employs a qualitative approach with a descriptive method, using data collection techniques including in-depth interviews, participatory observation, and documentation. The data were analyzed using thematic analysis techniques, and data validity was strengthened through source and method triangulation. The findings reveal that the management strategies implemented include careful planning, systematic organizing, effective leadership, and directed controlling. The implementation of these strategies has successfully positioned the business units as productive economic centers that not only contribute financially to the sustainability of the pesantren’s operations but also serve as educational platforms for students to gain economic and entrepreneurial skills. Positive impacts can be seen through the increased welfare of students and administrators, as well as strengthened economic capacity within the surrounding community. However, challenges remain in the form of limited human resources, financial capital, and internal bureaucratic structures that require continuous improvement. In conclusion, professional management of business units becomes a key factor in building independent and competitive pesantren in the modern era.

Nurul Karisma; Yovita Eka Wulandari; Shelvi Amalia Putri

ARDHI : Jurnal Pengabdian Dalam Negri 2024 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

This article aims to analyze the views of Generation Z (Gen Z) towards the use of Mobile Legends online game as a source of income. This research uses a qualitative approach with a case study method involving six research subjects aged 20-24 years old and actively playing Mobile Legends. Data were collected through semi-structured interviews, observations, and documentation studies. The results showed that Gen Z has a positive view of Mobile Legends as a source of additional income. Their main motivations are the desire to earn extra income, an income-generating hobby, filling spare time, and entrepreneurial opportunities. The strategies used include selling accounts, becoming a jockey, live streaming, content creation, and participating in tournaments. Challenges faced include fierce competition, meta game changes, risk of fraud, and the need to maintain a balance between gaming and real life. Playing intensity has a relationship with monetization success, but excessive intensity can have a negative impact. This research provides new insights into the phenomenon of online game utilization as a source of income among Gen Z and its implications for the digital economy and entrepreneurship.

Yashinta Putri Dwi Astuti

JURNAL EKONOMI MANAJEMEN AKUNTANSI 2024 sekolah Tinggi Ilmu Ekonomi Dharma Putra Semarang

Information technology has an important role in the continuity of business activities for MSMEs. The application of technology to build a business is called effective and efficient digital transformation for MSMEs. One form of digital transformation is in the aspect of recording transactions and finances called Point of Sale (POS). POS is an application in the form of an online cashier with integrated electronic transaction service features which is aimed at increasing the sustainable development of digital entrepreneurs or Digipreneurs through digital transaction services to analyze administrative and financial matters which can help MSMEs. This research aims to prepare for the digital transformation of MSMEs in using digital POS system applications using the I-TOE framework. This research is qualitative in nature with data collection techniques by conducting interviews with 6 MSMEs in Salatiga, Central Java. From the interview results, it can be concluded that through the I-TOE framework, it is known that the readiness for digital MSME transformation is influenced by several aspects (1) Type of business, (2) Age of the manager. (3) Human resources and (4) Environmental demands.

Rismawati Rismawati; Amelia Sri Rizki; Tabina Farrah Anindya; Assyfa Putri Amalia; Winda Fara Setiani

Journal Economic Excellence Ibnu Sina 2024 STIKes Ibnu Sina Ajibarang

E-commerce has become one of the significant innovations in the world of trade, offering various benefits for consumers and businesses, especially Micro, Small and Medium Enterprises (MSMEs). This research aims to explore the benefits and limitations of e-commerce for both parties. For consumers, e-commerce provides the flexibility to shop 24 hours a day without location restrictions, reduces the need for travel, and provides quick access to product information. Consumers can also enjoy a wider selection of products, competitive prices, and services such as virtual auctions and fast delivery. These advantages open up opportunities for consumers from various economic circles to obtain the desired products more easily.  On the other hand, entrepreneurs, especially MSMEs, benefit from operational cost efficiencies, the ability to reach global markets, and the potential for specialized business success. However, there are some limitations, such as lack of security, risk of fraud, and imperfections in the visualization of products offered online. Entrepreneurs also face challenges in managing websites, intense price competition, and legal uncertainty regarding online transactions. Nevertheless, the use of e-commerce continues to grow, supported by the increasing number of internet users and technological advances. The results of this study show that although e-commerce has constraints, the advantages it offers, in terms of efficiency, market reach, and ease of access, far outweigh its limitations. Therefore, optimal utilization of e-commerce can drive economic growth, improve the competitiveness of MSMEs, and expand consumer access to products and services in the digital era.  

Ruri Nurul Aeni Wulandari; Waspodo Tjipto Subroto; Norida Canda Sakti

International Journal of Economics, Commerce, and Management 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Crowdfunding has emerged as an innovative method to support small business expansion, providing an alternative for entrepreneurs to access financial resources. This study aims to evaluate the impact of community participation in resource mobilization through crowdfunding. By analyzing data from various successful crowdfunding campaigns, the study identified the factors that influence the success of fundraising and how community engagement contributes to those outcomes. The findings show that community participation not only increases project trust and credibility, but also creates important emotional and social support for entrepreneurs. In addition, crowdfunding serves as an educational platform that increases public awareness of social and economic issues. This research provides insights for entrepreneurs and policymakers on the importance of community involvement in crowdfunding strategies, as well as broader implications for economic development. Through the evaluation of the impact of community participation, this study highlights the potential of crowdfunding as an effective tool for resource mobilization in the context of small businesses.

Khadijah Tussolihin Dalimunthe; Oriza Salsabila; Marisa Nabila; Fatma Amelia

Jurnal Insan Pendidikan dan Sosial Humaniora 2024 International Forum of Researchers and Lecturers

This research aims to analyze the policies implemented by SPNF-SKB Medan City in providing non-formal education for the community. This institution plays an important role in providing equal access to education, skills training and socio-cultural development. This research uses a descriptive method with a qualitative approach involving interviews and field observations. The research results show that the programs held at SPNF-SKB Medan City, such as Packages A, B, and C, have contributed greatly to improving the education of people who do not have access to formal education. Apart from that, the skills training provided is able to improve people's abilities in the world of work and entrepreneurship. However, budget constraints are the main challenge in developing this educational service. This research suggests the need for further support from the government and collaboration with other institutions to overcome these barriers and expand the reach of non-formal education services.

Eko Yulianto, Anton; Yahya, Yahya

POTENSI : Jurnal Pengabdian Kepada Masyarakat 2024 Fakultas Ekonomi dan Bisnis UNDARIS

Entrepreneurship development not only benefits individuals in making changes and improving their quality of life, but also brings positive impacts to society and the economy as a whole. The goal of the community service conducted through these workshops and mentoring activities is to enable participants to succeed as entrepreneurs by optimizing resources to the fullest in running their businesses. The method of implementing the activities is through training and the application of entrepreneurial motivation and 11 practical steps that must be taken to start a business. The results of this workshop and mentoring activities show that many young entrepreneurs still need to learn and must pay attention to the two elements mentioned above. Motivation in entrepreneurship is necessary to develop abilities and skills, encourage commitment to achieving goals, while the 11 practical things must be applied by young entrepreneurs to become successful entrepreneurs.

Salwa Nasyifa; Rahayu Ramadhani; Istifarizah Amanah

Pusat Publikasi Ilmu Manajemen 2024 Fakultas Ekonomi & Bisnis, Univ

This article discusses social entrepreneurship strategies in empowering marginalized women. Empowering marginalized women through social entrepreneurship is seen as a solution to address issues of gender inequality and poverty. Through a literature review, this research identifies various approaches and programs that have been implemented to enhance women's skills and knowledge, as well as their impact on their well-being. The results indicate that social entrepreneurship can increase economic independence and strengthen women's positions in society. This research concludes that support from various parties, including the government and private institutions, is crucial for the implementation of these strategies.

Rohana Rinjani Manurung, Ully; Ruslaini

Journal of Economic and Leadership 2024 LPPM STIE Kasih Bangsa

This qualitative literature review explores the governance role of incubators in entrepreneurial development, focusing on the balance between consultation and control. Incubators provide strategic guidance, resources, and networks, fostering innovation and strategic planning. Simultaneously, they exercise control by setting performance targets, tracking progress, and enforcing organizational structures, ensuring discipline and focus among entrepreneurs. The review highlights the complementary nature of these dual roles, which are essential for enabling start-ups to leverage both strategic guidance and operational discipline, contributing to their long-term success and sustainability. However, the study acknowledges limitations, including the need for empirical research and the exploration of additional governance dimensions. Further investigation is required to address these gaps and enhance our understanding of effective incubator governance.

Ayu Nuryani; Munawaroh Munawaroh

Publikasi Hasil Pengabdian dan Kegiatan Masyarakat 2024 Asosiasi Periset Bahasa Sastra Indonesia

The purpose of this activity is to develop digital marketing skills through training on the use of digital applications Canva and Capcut to promote Micro, Small, and Medium Enterprises (MSMEs) in fish processing and tourism in the Fisherman Village located in Salira Village, Serang Regency. This activity aims for MSME entrepreneurs to enhance their skills in taking photos and videos, as well as processing these images and videos into more engaging, innovative, informative, and professional content.The method used in this activity involves training on the use of the Canva and Capcut applications with the theme "Application of CANVA and CAPCUT in Digital Marketing." The research results indicate a positive and significant improvement in marketing content compared to previous efforts. However, there are still challenges to address, such as the inadequate facilitation of supporting tools for content creation, which must be improved for the content produced to continue evolving for display on various digital marketing platforms.

Sofian, Erza; Ramdhan, Dadan; Ulul Fadilah, Annisa; Nurluthfia Azzahra, Cut; Hafizh Ariq Muhtarom, Muhammad +6 more

Societal Serve: Journal of Community Engagement and Services 2024 Pusat Riset dan Inovasi Nasional Mabadi Iqtishad Al Islami

This program aimed to enhance the digital marketing skills of MSME (Micro, Small, and Medium Enterprises) partners by addressing their limited knowledge of social media and digital content creation. Through a series of activities, including training on social media utilization, workshops on content creation using CapCut, and hands-on product photography sessions, participants gained practical skills to improve their marketing efforts. The training focused on teaching strategies for optimizing platforms like Instagram, creating engaging video content by adding audio, text, and auto-text features, and producing high-quality product photos to strengthen their promotional materials. By the end of the program, participants were able to create attractive and professional content, such as videos and images, which were successfully uploaded to Instagram. This initiative empowered MSME partners to leverage technology effectively, enhancing their online presence and competitiveness while fostering innovation in their marketing strategies.

Maryam Lasena; Melizubaida Mahmud; Risca Marsanti Halid; Radia Hafid; Agil Bahsoan

International Journal of Social Science and Humanity 2024 Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

This study aims to find out how the Implementation of the Pancasila Student Profile Strengthening Project in the Independent Curriculum Class XI at Wira Bhakti Gorontalo Integrated High School and find out what factors affect the implementation of the Pancasila Student Profile Strengthening Project in the Independent Curriculum Class XI. By using a qualitative research method, a Descriptive approach with a Narative Inquiry research design. Data collection techniques through interviews, observations and documentation. Data analysis is carried out by means of data reduction, data presentation, and conclusion drawn. The results of the study show that Wira Bhakti Gorontalo Integrated High School has carried out the Pancasila Student Profile Strengthening Project with the theme: Build the Soul and Body, Bhineka Tunggal Ika, Sustainable Lifestyle, Voice of Democracy, and Entrepreneurship.  The implementation of the Pancasila Student Profile Strengthening Project has been running effectively and has undergone development. Its implementation has instilled the character of Pancasila. The factors that affect its implementation are supporting factors consisting of student motivation, support of parents/guardians of students, school environment, the existence of facilities and infrastructure, and cooperation with external parties/agencies. The inhibiting factors consist of teacher training related to P5, and the limitation of time and project schedules.

Suparjo; Kumala, Charisha Mahda; Adhi Danan, Yoga; Sri Sunarsih, Endang

Perigel: Jurnal Penyuluhan Masyarakat Indonesia 2024 Universitas 17 Agustus 1945 Semarang

The purpose of this activity is to encourage increased household management skills in household waste processing in Kaliprau Village, Ulujami District, Pemalang Regency. The objectives are: 1) Increasing community/household knowledge about management, especially household/home waste processing; 2) Developing home business skills in household waste processing so that it grows into one of the drivers (centers) of family economic movement. The results of this activity: 1) Increasing knowledge, understanding and skills for household industry groups, especially in the utilization of household waste and making compost with household waste as raw materials; 2) Identified problems and potentials that can be developed to support the development of home businesses through entrepreneurship groups; 3) Identified plans (strategies) for increasing the capacity of entrepreneurship groups that will help develop, plan and utilize local potential management.

Muthi Kamila; Novita Indriyani; Syahyono Syahyono; Muhammad Akmal Rasyid; Mukhammad Nadzim

International Journal of Economics and Accounting 2024 International Forum of Researchers and Lecturers

The purpose of this research is to study how personal branding and value creation impact the business performance of noodle SMEs in Bekasi City. This study uses a quantitative method by collecting data from a number of MSME actors in the area through questionnaires. According to the research, personal branding and value creation have a significant impact on the company's performance level. Strong personal branding can enhance the company's reputation, while value creation serves to provide additional relevant value to customers. The results of this research emphasize that effective personal branding and value creation strategies are crucial for supporting the sustainability and development of SMEs. The conclusions of this research can be used by entrepreneurs to create better marketing strategies.

Eka Lestari; Munawaroh Munawaroh

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The spice tea business, as part of the traditional beverage sector, has great potential to be developed as a pioneering entrepreneurship amidst increasing public awareness of a healthy lifestyle and consumption of natural-based products. Opportunities and challenges faced in developing this spice tea business as a form of entrepreneurial innovation based on local traditions. The main opportunities for developing the spice tea business lie in the diversity of spices in Indonesia, market trends that support organic and herbal products, and the potential for export to the global market. In addition, the sustainability of this business can also be improved through flavor innovation, modern packaging, and digital marketing strategies. However, the main challenges faced include limited capital, fluctuations in raw material prices, competition with modern beverage products, and low digital literacy among business actors.  

Shety Sugiarti Lubis; Sri Anjani; Della Alvionita; Dini Vientiany

Manajemen Kreatif Jurnal (MAKREJU) 2024 Pusat Riset dan Inovasi Nasional

Business is a very important thing in the economy, Islam views business as something that must be done but must comply with the rules that have been set in Islam. This article aims to provide information to readers, both prospective entrepreneur students, prospective entrepreneurs so that they can understand in theory how to be an entrepreneur in accordance with Islamic teachings. The research method used in this article is descriptive qualitative. The results of this study are that there are several values ​​that must be applied by business people in doing business, including honesty, justice, and ukhuwah.  

Purkoni, Ahmad; Nur Qowim, Agus

Edu Spectrum: Journal of Multidimensional Education 2024 Pusat Riset dan Inovasi Nasional Mabadi Iqtishad Al Islami

This study aims to describe and analyze the implementation, challenges, and solutions in applying the Kurikulum Merdeka through the P5 program in Islamic Religious Education (PAI) learning. The research was conducted at SMP Tahfidz Assyifa Al Islami Parung using a qualitative approach and field research methodology. Data collection techniques included interviews, documentation, and observation, with data validity tested through triangulation of methods and sources. Data analysis involved data collection, reduction, presentation, and conclusion drawing. The findings reveal that the implementation of the Kurikulum Merdeka through the P5 program in PAI learning began in the fourth week of July in the 2024 academic year, focusing on entrepreneurship for seventh-grade students and democracy for eighth-grade students. However, challenges were identified, including limited teacher understanding and training regarding the P5 program, insufficient supervision from project coordinators, and inadequate module support, as the materials were primarily downloaded from the internet.