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Lorenza Jufri; Hani Pritananda Anisasiwi; Fannysha Septiani; Intan Azaly; Najib Haidi Lutfillah +4 more

ARDHI : Jurnal Pengabdian Dalam Negri 2024 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Micro, Small, and Medium Enterprises (MSMEs) in Sraten Village are not yet aware of the importance of business legality due to a lack of knowledge about business permits that are useful for expanding the market for MSMEs in Sraten Village. This activity aims to raise awareness among MSME actors in Sraten Village about the importance of business legality, such as the Business Identification Number (NIB) and halal certification, in order to expand the market and enhance competitiveness.  Based on observations, it was found that many MSME actors in the village still do not understand the importance of business legality.  To address this issue, socialization and assistance were provided in the registration of NIB using the OSS system. As a result, 28 business actors in the culinary field successfully registered and obtained their NIB. Additionally, halal certification was introduced to enhance consumer trust and expand access to the global halal market.  Through this education, MSME actors are expected to better understand and utilize business legality for the development of their businesses.  This activity concluded with a seminar featuring speakers to deepen the understanding of business actors regarding legality and halal certification.

Enny Istanti

International Journal of Management and Strategic Business Leadership 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

In efforts to manage existing resources, many problems are encountered, because not all resources are available in abundance.  There may be difficulties in obtaining these resources, such as funding sources.      Machines and also limited management skills.  One of these resources or resource factors is the human factor.      Without humans it is impossible to carry out an activity, therefore, to ensure the continuity of the business activity, it is very necessary to pay attention to human resources as a determining factor for the smoothness and success of the company, in achieving the company's predetermined goals.  Therefore it requires special handling in its management, both regarding planning, procurement and development. To procure these workers, good selection is needed, even though there are workers who need work and on the other hand the company needs them, the company does not just attract workers haphazardly.  If the process of procuring workers in a company is not paid enough attention, it is likely that the workers obtained will be less capable and skilled, and less able to be developed. This can lead to many errors in carrying out tasks which will affect work productivity within the company.  To avoid the losses mentioned above, companies must try to obtain capable and skilled workers and must make the best use of them.

Illona Novira Elthania; Tarsisius Murwadji; Etty Mulyati

Birokrasi: JURNAL ILMU HUKUM DAN TATA NEGARA 2024 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

. Regulation of Law no. 4 of 2023 concerning Development and Strengthening of the Financial Sector is used as a regulatory for banks in general in carrying out write-offs and write-offs, especially for MSE debtors. Seeing that post-Covid-19 conditions have made the business of MSE debtors even worse, banks have attempted to restructure credit affected by Covid-19 to reduce the bank's NPL ratio as a reference for the bank's health. However, when the reconstruction is not successful, the bank can carry out a conditional write-off and absolute write-off program as a solution to bad credit. In carrying out write-offs, the Bank writes off the total value of productive assets that cannot be collected from the balance sheet and recorded in the administrative account/off balance sheet. The act of write-off does not eliminate the bank's right to collect from its debtors, but the bank will continue to try to collect from its debtors until the credit the bank has provided can be paid in full. The aim of this research is to complete the settlement of bad debts through conditional write-offs and absolute write-off for the PPSK Law. This type of research uses normative juridical research. The types of data used in this research are primary legal materials, secondary legal materials and tertiary legal materials. Data collection techniques using literature studies and field studies. The results of this research are that there are no provisions that regulate in detail the procedures for writing off and writing off bad debts for banks. This is addressed through each bank's internal policy which regulates procedures for write-offs and write-offs for MSE debtors.

Yohana Aprilita Rosginem Kein; Wilhelmina Mitan; Fransiscus De Romario

Jurnal Mutiara Ilmu Akuntansi (JUMIA) 2024 Pusat Riset dan Inovasi Nasional

The aim of this research is to determine the influence of the Accounting Information System and the Implementation of SAK EMKM on the Success of MSMEs in East Alok District. This research uses a quantitative approach with the nature of explanatory research. The sampling technique used saturated samples with a sample size of 30 people. The data collection technique used a questionnaire distributed to 30 respondents and the data analysis technique used multiple linear regression analysis using the Statistical Package for the Social Sciences (SPSS) version 23. From the research results it was found that the variables Accounting Information System (X1) and Implementation of SAK EMKM (X2) influences the success of MSMEs (Y) with positive parameters, which means that the better or higher the level of implementation of the Accounting Information System and EMKM SAK, the higher the level of success of MSMEs. The influence of the Accounting Information System (X1) and the Implementation of SAK EMKM (X2) is 72.9% on the Success of MSMEs (Y) of the Basic Food Kiosk Business in East Alok District, while 27.1% is influenced by other factors outside the research variables.

Mhd. Andry Kurniawan; Ledy Pretty Nainggolan; Elisabeth Merba Ria Sibagariang; Dimas Perwandi; Adinda Azahra +6 more

Pemberdayaan Masyarakat: Jurnal Aksi Sosial 2024 Lembaga Pengembangan Kinerja Dosen

This study aims to utilize herbal plants as the base material for making aromatherapy candles in Desa Sungai Majo Pusako, focusing on education, simulation, and demonstration of candle-making. The activity involves local women as participants who are taught about the benefits of aromatherapy candles, production techniques, and practical applications of herbal plants such as lime, cinnamon, and clove. The training results show that participants can practice making candles using herbal plants that were previously underutilized. The enhancement of skills and knowledge has increased awareness of the health and environmental benefits of aromatherapy candles and opened new business opportunities that can improve local income and economic welfare. Evaluation indicates that while there are challenges in producing high-quality candles, the activity has successfully encouraged innovative and creative thinking in utilizing natural resources. The strengths of the activity include practical skill development and economic opportunities, whereas its weaknesses lie in limited resources and initial participant knowledge. The findings suggest significant potential for developing environmentally friendly herbal-based candle products in the future.

Mhd. Andry Kurniawan; Ledy Pretty Nainggolan; Elisabeth Merba Ria Sibagariang; Dimas Perwandi; Adinda Azahra +6 more

Pemberdayaan Masyarakat: Jurnal Aksi Sosial 2024 Lembaga Pengembangan Kinerja Dosen

This study aims to utilize herbal plants as the base material for making aromatherapy candles in Desa Sungai Majo Pusako, focusing on education, simulation, and demonstration of candle-making. The activity involves local women as participants who are taught about the benefits of aromatherapy candles, production techniques, and practical applications of herbal plants such as lime, cinnamon, and clove. The training results show that participants can practice making candles using herbal plants that were previously underutilized. The enhancement of skills and knowledge has increased awareness of the health and environmental benefits of aromatherapy candles and opened new business opportunities that can improve local income and economic welfare. Evaluation indicates that while there are challenges in producing high-quality candles, the activity has successfully encouraged innovative and creative thinking in utilizing natural resources. The strengths of the activity include practical skill development and economic opportunities, whereas its weaknesses lie in limited resources and initial participant knowledge. The findings suggest significant potential for developing environmentally friendly herbal-based candle products in the future.

Fajar Gumilang; Ilham Pratama; Imron Rosidi N.H; Puji Rahayu; Sri Lestari

Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The development of digital technology and the need for energy efficiency are two important elements in advancing the village economy, especially through the Micro, Small and Medium Enterprises (MSME) sector. The digitalization of MSMEs opens up great opportunities for village business actors to expand markets, increase productivity and integrate technological innovation in their operations. Meanwhile, electricity efficiency not only has an impact on reducing production costs, but also contributes to environmental sustainability. This research aims to analyze the impact of digitalization and electricity efficiency on village economic progress through the development of MSMEs. This study examines how digitalization can increase market access and competitiveness of MSMEs in villages, as well as how implementing energy efficiency practices can reduce the burden of operational costs faced by business actors. Apart from that, this research also discusses the challenges faced by MSMEs in villages in adopting digital technology and energy efficiency practices, as well as solutions that can be implemented to overcome these challenges. The research results show that the integration of digitalization and electricity efficiency can make a significant contribution to improving the performance of MSMEs in the village, which in turn has a positive impact on improving the overall village economy. Successful implementation requires strong support from governments, technology providers and local communities to ensure the sustainability of these initiatives

Akhmad Choirur Rozikin; Achmad Ziaulhaq; Khoirum Azura; Alfina Fauziyah; Siti Durorun Naja +3 more

Karya Nyata : Jurnal Pengabdian kepada Masyarakat 2024 Lembaga Pengembangan Kinerja Dosen

The advancement of digital technology has revolutionized marketing from traditional methods to online approaches. Digital marketing, leveraging digital media and the internet, including e-commerce and social media, has become a crucial element in promoting products and services. According to Kotler and Keller (2023), digital marketing not only boosts sales but also strengthens brand identity and fosters customer relationships. In Indonesia, Micro, Small, and Medium Enterprises (MSMEs), which significantly contribute to the local economy, can utilize digital marketing to expand their market reach and improve efficiency. This study was conducted in Ngampel Kulon Village, Kendal Regency, Central Java, focusing on MSME operators and aspiring entrepreneurs who have not fully utilized digital platforms such as WhatsApp Business. The research method involved observation, economic potential identification, and training using a Participatory Rural Approach. The training covered four main components: an introduction to digital marketing basics, copywriting techniques, digital marketing strategies, and hands-on practice with guidance. Results showed that 34 local residents and 15 KKN students exhibited high enthusiasm and successfully applied promotional strategies through social media. The evaluation indicated an improvement in knowledge and skills in using WhatsApp Business for product marketing. The conclusion is that the training successfully enhanced MSMEs' understanding and skills in digital marketing, including digital content creation and social media utilization. The program also emphasizes the need for policy makers' involvement in planning and managing local product marketing to compete globally and adapt to ongoing technological trends.

Siti Dalsidah; Bilgah Bilgah

Global Leadership Organizational Research in Management 2024 STIKes Ibnu Sina Ajibarang

Employee performance is a good work success that has been achieved by employees through the activities that have been carried out. High performance indicates that employees successfully achieve the desired results, both in terms of quantity and quality of their work. It can be seen in increased productivity, service quality, customer satisfaction, and overall business results. This study aims to identify and analyze the effect of work discipline and work motivation on employee performance at PT Iss Indonesia. The research method used in this study is a quantitative method with a survey approach. Data was collected through questionnaires distributed to 68 employees at PT Iss Indonesia. The data analysis technique used is multiple linear regression analysis to determine the extent to which work discipline and work motivation affect employee performance. The results of this study indicate that work discipline has a significant effect of 0.812 or 81.2%, meaning that work discipline has a strong influence on employee performance. Motivation also has a significant effect of 0.832 or 83.2%, meaning that work motivation has a strong influence on employee performance. Simultaneously there is a positive and significant influence between work discipline and work motivation on employee performance at PT Iss Indonesia with a value of 87.5% and the remaining 12.5% is influenced by other factors.    

Ahmad Gani; Maulana Deni Erlangga; Deti Cahyati; Ulinnuha Ulinnuha; Syamsul Hidayat

Jurnal Kemitraan Masyarakat 2024 Lembaga Pengembangan Kinerja Dosen

The existence of micro businesses for a country is important and is an indicator for assessing societal civilization. In reality, the current conditions in society are that there are still many micro business actors who do not know and have not registered a business permit, one of which is the residents of Kilasah Village, Kasemen District, Serang City. This can happen because of the lack of literacy regarding business legality and the benefits of NIB. So under these conditions, tum PkM provides assistance in making NIBs to MSMEs in Kilasah Village as a solution to the problem of not developing their businesses. The implementation of PkM goes through four stages, namely the observation stage of partner problems, the preparation stage, the implementation stage which contains providing education and motivation for registering business legality, as well as filling out the NIB form directly to the MUI. The result of this activity is that through the mentoring program for making NIB business legality, MSME actors in Kilasah Village understand NIB and understand the benefits of legality of their business. Through the mentoring program for making NIB business legality, MSME actors in Kilasah Village understand and can practice the steps and flow, as well as procedures for making NIB. The results obtained prove the success of the PkM team in helping assist MSMEs residents of Kilasah Village in creating Business Identification Numbers (NIB) that can develop their businesses with standardized products.

Ilmiyatur Rosidah; Galang Febriansyah; Maria Lordes Ukat; Novi Hidayatul Fitriyah; Tarisya Chairana Mahiira +1 more

Jurnal Pengabdian Masyarakat dan Transformasi Kesejahteraan 2024 Lembaga Pengembangan Kinerja Dosen

This community service article focuses on developing a website to increase the visibility of UMKM in Karanganyar Village, Pasuruan City. Using the Participatory Action Research (PAR) method, this activity involves observations and interviews with UMKM actors to understand their needs and challenges. The development process began by redesigning the appearance and features of the website to be more user-friendly and informative, which was then integrated with the profiles of UMKM, that had not yet been registered. As a result, several UMKM, such as Permata Bread, Fish Crackers, Pecel Rice, Lele Dimsum, Motor Parts, Dumpling Noodles, Tamarind Turmeric and Bonagung Herbal Medicine, Chicken Nuggets, Macrame Glaze, Petis Tambar, and Es Agogo, were successfully added to the website. This increased visibility allows UMKM to reach a wider market, both local and international. The social impact of this development includes an increase in the number of customers and greater business opportunities for UMKM. This article concludes that website development carried out in a participatory manner can be an effective tool in empowering local UMKM, as well as encouraging economic growth and community welfare in the digital era

Ahmad Rama Wijaya

Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Increasing the performance of small businesses can be done by using several elements such as coaching and supervision. Mudharabah financing is very suitable for micro businesses. Therefore, mudharabah financing is expected to play a role in developing micro business performance. This article was written based on a literature review of previous literature and research in the field of sharia financing to develop a model. There are several factors that support the success of mudharabah financing at BMT in developing micro business performance.

Nofika Febriyanti; Nuzulia Ulfiyatun Ni’mah; Agil Tyas Bagus Saputra; Iqbal Andrea Salasah; Farikha Kamilatul Azizah +4 more

Jurnal Hasil Kegiatan Bersama Masyarakat 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The need for efficient, economical, and environmentally friendly animal feed in Indonesia, especially for small and medium-scale farmers, requires innovative solutions. This community service program aims to optimize the production and marketing of maggot as an alternative animal feed through the empowerment of MSMEs at TPS3R Ngudi Lestari. A participatory approach was implemented through two main stages: maggot production training and a digital marketing workshop. The results showed a significant increase in both the production capacity and quality of maggot, as well as an improvement in digital marketing skills among MSMEs. The training enhanced participants' technical abilities in substrate management, production efficiency, and post-harvest processing, leading to higher and more consistent production outcomes. Meanwhile, the digital marketing workshop equipped MSMEs with strategies to expand market reach through online platforms, branding, and content creation. Despite challenges such as substrate variability and digital infrastructure limitations, innovative solutions like substrate diversification and improved environmental monitoring were successfully applied. This program not only boosted the local economy but also contributed to a more sustainable livestock sector by integrating circular economy principles. In conclusion, the program demonstrates the potential of combining maggot production with digital marketing strategies to create a sustainable business model for MSMEs, serving as a replicable example for community empowerment within the context of a circular economy and sustainable agriculture in Indonesia

Dyan Triana Putra; Julian Andriani Putri; Shella Gherina Saptiany

Nusantara: Jurnal Pengabdian kepada Masyarakat 2024 Pusat Riset dan Inovasi Nasional

Green Companies are a necessity for businesses to ensure sustainability in environmental management, preventing pollution and environmental damage during construction, production, or when products or services are used by customers, even up to the point of disposal. To provide satisfaction to tourists, tourist attractions must have adequate facilities to support the needs of tourists during their visit and to fulfill their expectations. Green industries and tourism play a crucial role in local economic development and environmental conservation. This study aims to provide assistance to green industries and tourism facilities in Kampung Batik Malon, focusing on sustainable development and empowerment of the local community. Assistance is provided through skills training to improve the quality of batik products and introduce environmentally friendly production techniques. In addition, the development of tourism facilities, such as homestays based on local culture and interactive batik galleries, is implemented to enhance the attractiveness of the tourist destination. Local community empowerment is carried out through participation in the decision-making process and the establishment of cooperatives to improve market access. The assistance also involves a sustainable approach to managing industrial waste and promoting environmentally friendly practices. The results of this assistance implementation show a significant increase in the quality of batik products, an increase in the number of tourist visits, and an increase in the income of the local community. Additionally, Kampung Batik Malon has successfully reduced its environmental impact through more sustainable production practices. Therefore, this activity contributes to sustainable development by demonstrating that the integration of green industries and tourism can be a successful model for strengthening the local economy while preserving the environment. Furthermore, this research provides guidance for other villages that wish to adopt a similar approach in developing the local potential of tourist attractions.

Diana Wangania; Christian Tarandung; Mei Hastuti; Hendry Rumengan; Hartati Umar +5 more

Jurnal Kemitraan Masyarakat 2024 Lembaga Pengembangan Kinerja Dosen

This activity aims to increase student involvement and role in entrepreneurial activities as well as foster students' interest in entrepreneurship through entrepreneurship education through marketing and product sales strategies. This activity shows that students' entrepreneurial interest is very high, the marketing and sales skills demonstrated are the main reference in developing their ideas for business. So, this activity shows how to develop through training strategies towards product sales simulations and group work carried out by students. The student's role in developing this strategy succeeded in significantly improving marketing and sales skills. The results of this entrepreneurial practice provide valuable insight for students regarding the factors and keys to success in entrepreneurship.

Putri Ayu Lestari; Imam Baidlowi; M. Syamsul Hidayat

Jurnal Mutiara Ilmu Akuntansi (JUMIA) 2024 Pusat Riset dan Inovasi Nasional

Development in general depends on an economy based on broad community participation, which can be seen from the Micro, Small and Medium Enterprises (MSME) sector which is one of the most common types of business. The small and medium enterprise (MSME) sector is an important part of the country's economy. Micro, Small and Medium Enterprises (MSMEs) play a strategic role in national economic development because they really help economic growth and obtain workers, as well as distributing development results. However, success in developing a business so that it can help economic development is determined by various factors such as effective marketing strategies, mental and physical readiness of entrepreneurs, as well as in-depth knowledge of markets and products. This research aims to determine the influence of marketing strategy, entrepreneurial ability and entrepreneurial knowledge on business success among MSMEs in the city of Mojokerto. This type of research is quantitative research. The population in this study was all MSME actors in the culinary sector in Mojokerto City, totaling 2,527 MSMEs and the sample of respondents was 96 MSMEs using purposive sampling techniques. Respondent data was collected using a questionnaire. The data analysis method for this research uses descriptive statistical analysis using classical assumption testing and multiple linear regression, the overall analysis of which is calculated using the Statistical Program For Social Science (SPSS) version 25. The results of this research show that marketing strategy has a positive and significant effect on business success, entrepreneurial ability has no at all significant effect on business success, and entrepreneurial knowledge has a positive and significant effect on business success. Meanwhile, the most influential variables are marketing strategy variables and entrepreneurial knowledge. Based on simultaneous or joint testing, it was found that marketing strategy, entrepreneurial ability and entrepreneurial knowledge had a positive and significant effect.

Pelon Wetapo; Herlina Trisnawati

Saturnus: Jurnal Teknologi dan Sistem Informasi 2024 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

The high demand for car rental services in Ciputat, South Tangerang, especially at certain times, has encouraged the growth of many car rental businesses. The presence of many car rental operators in Ciputat certainly creates fierce competition between them. Therefore, it is important for these businesses to carry out continuous evaluation and development in order to remain competitive with competitors. Success in providing satisfactory service to customers will make them remain loyal to using their favorite rental services. Conclusions and recommendations from the study conducted related to Web-Based Car Rental Applications in the Adiba Trans Rental Case, which was built using PHP and MySQL. The results of this study indicate that the development of a web-based application for car rental in the Adiba Trans Rental case using PHP and MySQL has succeeded in meeting the expected objectives. This application offers an effective solution for managing car rentals with ease of use via the web. The effectiveness of this application can be seen from its complete functional capabilities, easy-to-use user interface, and smooth integration between PHP as a programming language and MySQL as a database management system.

Mauhala Sofa; Adita Nafisa

Kolaborasi : Jurnal Hasil Kegiatan Kolaborasi Pengabdian Masyarakat 2024 Asosiasi Riset Ilmu Matematika dan Sains Indonesia

Effective marketing is the key to success for shallot farmers in increasing sales and obtaining optimal profits. Social media, especially Facebook, can be an effective tool for promoting and marketing shallot products. This research aims to analyze the optimization of the use of Facebook social media in increasing shallot marketing in Ngasem Village. The use of social media Facebook can effectively increase shallot marketing in Ngasem Village. The optimization strategies carried out include creating a Facebook business page, managing interesting content, utilizing advertising features, as well as intensive interaction activities with customers. By implementing this strategy, shallot farmers and traders can increase product visibility, expand marketing reach, and encourage increased sales.

Hawwa Nasywa Aqillah; Mohamad Satrio Agung; Roy Martin; Agus Sukirno

Jurnal Pengabdian Sosial 2024 Lembaga Pengembangan Kinerja Dosen

This article discusses counseling on the important role of marketplace platforms in helping product marketing in Bandung Village, Banjar District, Pandeglang Regency, Banten, Indonesia. The purpose of this counseling is to increase the understanding of the village community on how to effectively use the marketplace to expand market reach, increase sales, and support the local economy. With the development of technology, the use of marketplaces is a strategic solution in facing increasingly fierce market competition. This counseling provides practical guidance to local business actors on the steps to start an online business, digital marketing strategies, and tips for successfully selling on marketplace platforms.

Etty Zuliawati Zed; Ropida yulianti; Imelin Sagita S Pardosi; Naila Putri Inayah; Azhar Alhaq Maulna +1 more

Jurnal Inovasi Sosial dan Pengabdian 2024 Lembaga Pengembangan Kinerja Dosen

This service aims to improve the knowledge and skills of Tempe small and medium-sized enterprise (SME) entrepreneurs in effectively managing their businesses and enhancing competitiveness. This service activity is carried out through a series of workshops, motivational training, and group mentoring. The community partners involved in this project were the Tempe SMEs located in the Pejuang neighborhood, Bekasi. The results of this service showed a significant improvement in the knowledge and skills of the Tempe SME entrepreneurs after participating in the training and mentoring sessions. They successfully enhanced their business performance, expanded market access through digital marketing, and formed a group or association of Tempe SMEs to share knowledge and support each other in addressing business challenges. This initiative positively contributed to the welfare and local economic growth by strengthening the Tempe sector as a key pillar of the economy in the Pejuang neighborhood