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Technological developments in the current industrial era 4.0 are inevitable, especially in the business sector. The rapid dissemination of information has an impact on the process of the business itself. This is the most important point for business people, starting from the increase in sales volume and profits from usual. Digital marketing is one of the marketing media to market businesses in the form of services, labor, and others that are now in great demand by the wider community. Therefore with digital marketing, it can make it easier for people to run their business with marketing and sales techniques that are different from before. Advances in technology, especially in the field of information create new concepts in the field of marketing. The Smille Bouquet (SME) Small and Medium Enterprise actor from Kedungdalem Village initially carried out offline marketing which was carried out by marketing sales during graduation events, as well as other events that could be visited to market the bouquet. However, entering this digital marketing era, Smille Bouquet (SME) Small and Medium Enterprise actors also take advantage by marketing through social media such as Instagram, Shopee and Whatsapp. Smille Bouquet (SME) Small and Medium Enterprise choose online marketing or take advantage of digital marketing because it can increase sales volume and develop the business so that it is better known by the wider community.

This study aims to identify the problems faced and develop strategies for developing UMKM as a form of optimization in improving the economy in Tamansuruh Village Banyuwangi. This research method uses a descriptive qualitative approach. Data collection techniques used are observation, interviews and documentation. Data analysis used interactive analysis consisting of reducing data, presenting data and drawing conclusions. The results of this study indicate that in general the problems faced by MSME actors in Tamansuruh Village include capital, marketing, human resources, facilities and infrastructure, the introduction of information technology, so that UMKM in Tamansuruh Village have not been able to run optimally. the strategies obtained are minimizing financing, considering the risks of the decisions made and conducting professional recruitment.

The aim of this digital marketing training activity is to increase participants' knowledge in terms of utilizing digital platforms, as well as provide alternative livelihood options for participants to increase their income. Therefore, the identity of the product itself is needed in the industrial era 4.0. This research method was carried out offline using two sessions, namely, an explanation regarding labeling and digital marketing and practicing how to make labels. Therefore, KKN students carry out a work program in the form of regular assistance to MSME business actors related to making labels to make attractive packaging. The training for labeling and digital marketing has gone according to the wishes and expectations of two parties, namely the owner of the Soybean Crackers "BERKAH" UMKM and also from the East Java UPN "Veteran" Community Service Students. It is hoped that the holding of this training can support and further develop MSMEs in the Bendo Village area, Kepanjen Kidul District, Blitar City.

Sibalaya Selatan Village has 6 SMEs consisting of culinary SMEs, selling/product SMEs and service SMEs. South Sibalaya Village does not yet have policies or programs related to the development of MSMEs in South Sibalaya Village. In the development of MSMEs, there is a need for cooperation between internal parties, namely business actors and external parties, namely the government to optimize their potential and improve the economy. This is what prompted research on the role of the village government in the development of MSMEs in South Sibalaya Village.

               Micro, Small and Medium Enterprises (MSMEs) in Karawana Village are one of the community's priorities in increasing economic income. MSMEs that are developing in Karawana Village include culinary, trade, animal husbandry and agriculture businesses. This study aims to implement a marketing mix that is directly related to UMKM Karawana Village, Dolo District, Sigi Regency. The implementation method used in this community service activity is carried out in several stages, namely observation, interviews, and evaluation. Based on the results of the interviews, there is an exposure to the 4P Marketing Mix variables that have been implemented in Micro Business actors in Karawana Village, Dolo District, Sigi Regency, product (Price), distribution or place (Place), and promotion (Promotion). Prospects for the Development of Micro, Small and Medium Enterprises have several comparative advantages over large businesses. These advantages include: In terms of capital, the development of small businesses requires relatively small business capital compared to large businesses.

The government is committed to empowering Micro, Small and Medium Enterprises (MSMES) in Indonesia, MSMES are a form of small business whose existence plays a very important role in empowering the community to have independence in the economic sector. MSMEs that are used as partners in community service activities are people who are members of the home industry in the village of Randusanga Wetan, Brebes Regency. This article at least describes the results of the community service process carried out by the community service team from Muhadi Setiabudi University, Brebes, offering assistance services on the importance of business legalization so that it can be more competitive globally. Having a business license is very important for the community, but sometimes there are not a few people who don't want to take care of their business license due to lack of knowledge, limited data, and so on. Through this community service activity, the goals and targets to be achieved in community service activities are business legalization for MSME actors. By having business legality, business actors are expected to be able to compete in the free market era. The method used in this service activity is carried out in the form of counseling and assistance in managing business legality

Tax is the biggest source of income for a country in funding the State Budget (APBN). The very large number of MSMEs in Indonesia have a very large potential for levy revenue, so that public authorities must boost levy revenue from MSMEs. However, a significant problem that must be addressed is that the majority of business actors are not registered as taxpayers and do not pay. The purpose of this study is to explain efforts so that business people know more about how to pay their taxes. The preparation of this conceptual article uses a literature review approach. Data collection was carried out by searching and collecting literature sourced from journal articles which were then presented using descriptive analysis. The results of this study indicate that efforts to increase the awareness of MSME actors in paying taxes can use a strategy in the form of outreach about taxation, updating the tax service system, transparency in the management and utilization of tax funds, and making policies or sanctions for MSME actors who do not comply with tax payments.

Based on the observations of Micro, Small and Medium Enterprises (UMKM) actors in Koto Baru, Solok Regency, in general these MSMEs are not optimistic in running their business, it can be seen from the many business owners who are not confident to compete, most of them think they are not able to compete with other UMKM who have run their business first. business, when in fact the products they have can compete and can even be better if they can be managed properly and lack of knowledge and skills about business management and the use of technology, including licensing issues, administrative problems and other simple bookkeeping. The aim is to find out how the competencies and characteristics of Micro, Small and Medium Enterprises (UMKM) in Koto Baru are.This research was carried out at the new Koto UMKM with the address at Koto Baru, Kubung District, Solok Regency, West Sumatra. This type of research uses a descriptive quantitative approach. Sources of data used in this study is primary through the distribution of questionnaires regarding the competence and characteristics of entrepreneurship on business development. The sampling technique was done by purposive sampling, as many as 70 people.The results show that partially entrepreneurial competence has a positive effect on business development, the t-count value is greater than t-table, namely 5.041> 1.9954, and the significant value is 0.000 <0.05 and entrepreneurial characteristics have a positive effect on business development. t table is 4.092 > 1.9954 and the value is  significant 0.000 <0.05. Based on the F test, the Fcount value is 14,642 and the Ftable value is 3,13. This states that simultaneously or simultaneously competence and entrepreneurial characteristics have a positive effect on the development of the Koto Baru UMKM business.  

Writing this article aims to find out the use of technology, especially in the field of accounting, to know the role of accounting information systems in SME, and the application of digital bookkeeping to SME. The method used is a case study method using related journals. The results that have been obtained indicate that the current use of technology in SME has implemented digitalization in their activities. For example on sales and payments. However, many SME bookkeepers still use bookkeeping manually using paper. Counseling is carried out, it is hoped that with the rapid advancement of technology, currently SME actors can carry out bookkeeping in their businesses effectively and efficiently so that they can create technologically literate SME.

Recording income and expenses in running a business is something that must be applied when carrying out a business activity. Notes or books are very important in human life in rewriting to be used as a reminder and to record important things. Financial Recording is very important as a business actor but many MSME actors forget this. The importance of digital financial literacy can help record financial transactions and make it easier to recap product sales data, then an innovation emerges. An application on the smartphone Buku Khas. Therefore, the purpose of this Community Service is to educate and teach MSME actors to use the Special Book Application. The results of the study show that there are still many MSME actors who still record finances by writing them in a book, therefore the researcher is conducting community service with the theme of introducing technology to MSMEs in order to facilitate business continuity.

This study aims to determine the effect of financial and digital literatures and financial management on the performance of UMKM. This research used quantitative research using associative approach. Data collection was carried out by distributing questionnaires to 30 respondents of UMKN business actors in Cilacap District. The data analysis method used is quantitative analysis using Path Coefficients Test, Modes of Goodness Test, and Hypothesis Testing. Path coefficient value of the influence of financial management on the performance of UMKM. The results of the linear test and the output of column coefficients and T-tables are known that financial management has a significant effect on performance as seen from the p value 0.005 <0.05. Good and correct financial management will provide benefits and advantages for  UMKM  actors.  Several  related  institutions  can  provide  financial  and  digital  literatures training assistance. Training not only provides theoretical knowledge but also provides activities such as workshops and mentoring continuously.

The role of the MSME sector is very important for the economic growth of a region. Where this sector reflects the local economy, a region and as a driving force for the regional economy. The existence of the Covid 19 pandemic has caused MSMEs actors to have new challenges and problems, regarding marketing in the form of digitalization. Therefore, a strategy is needed, which is able to answer these problems. This MSME Marketing Development Strategy is to see the types and characteristics of  MSMEs, potentials and problems as well as strategies for handling them. The case of this research is MSMEs Boyolali Regency. The results of this study are SWOT analysis, which requires MSME marketing activities based on MSME digitization through increased product marketing through Social Media and E-Commerce.

Sustainable economic growth is one of the national development goals in Indonesia. Micro, Small, and Medium Enterprises (UMKM) play a crucial role in promoting sustainable economic growth; however, UMKM need to adapt to the developments in digital technology to compete and thrive in the market. The digitalpreneur community consists of UMKM practitioners who leverage digital technology to expand their businesses. This community can provide various benefits to its members, such as access to information and knowledge, business networks, and support for business development. This research employs a qualitative method with a case study approach. Data is gathered through in-depth interviews with informants. Based on the research findings, it is observed that the digitalpreneur community can contribute to sustainable economic growth in several ways, namely: 1) Enhancing the capacity and competitiveness of UMKM. 2) Improving market access. 3) Facilitating collaboration among UMKM.

The behavior of changing the use of technology for business actors is very rapid. Information of system is form of data that has been processed through a certain model into information that can be used by the recipient in making decisions. Some MSME actors with a Data List of product images and detailed information on their products to be marketed to customers using laminated paper. Marketing information using the Website implements CMS with E-Catalog as an alternative solution. Reader and Viewers can view the Catalog privately or together. The treatment of the Plugin model with the CMS that has been embedded on the website is reliable because it is online. Several list images are displayed on WhatsApp Status and social media to introduce products to the public with the aim of increasing sales volume and selling in the market. This is an obstacle if one day people need pictures but do not have complete detailed information. High purchasing power is expected to be created from the spread of E-Catalog regarding products from MSMEs that have been installed on the E-Catalog website. Websites with online CMS can be opened on any device by requiring an internet connection, making it easier for marketing and complete information for consumers, customers and MSME business players.

Technological developments and increasingly high business competition make MSME actors must have a good marketing strategy to be able to compete with their competitors. This research was conducted to determine the marketing strategy carried out by Ledys Cake SMEs in facing competition in the digital era. The research method in this study uses a qualitative approach through structured interviews with business actors. The results of the study show that MSMEs provide added value and differentiation to the products and services provided, while in terms of price, they apply competitive prices. The application of technology is more widely used in culinary businesses through websites and social media to establish good relationships and communicate with consumers. The researcher concludes that there are several discussions, namely Strategy, Constraints and Solutions. The strategy carried out by MSMEs is that there is a 4P (Product, Promotion, Price, Place) mix. Product strategy in the form of innovation, promotion strategy in the form of price discounts, price strategy for every purchase of cake will get a bonus, and place strategy in the form of flexibility in sending cake orders, so as to maintain and improve the quality of the taste of the cake. Although there are financial constraints and product raw materials, we can still find solutions and alternatives, namely by managing finances and using raw materials efficiently. Then, MSME solutions by maintaining cash flow, product innovation, maximizing social media and delivery services

This community service aims to assist 25 Micro, Small, and Medium Enterprises (MSMEs) in the Ciung Wanara tourist location, Ciamis district, boost their sales turnover in 2022. The method is carried out by providing socialization, offline discussions, and training, as well as digital materials. Make-up. Micro, Small, and Medium Enterprises (MSMEs) are an important part of the Indonesian economy. This type of business is very stable, not affected by inflation, flexible, and not overly reliant on the macro-financial system. The role of digital marketing facilitates MSME actors' ability to provide information and interact directly with consumers, expand market share, raise awareness, and increase sales turnover. MSME actors in Ciung Wanara gain insight as well as depth of understanding into digital marketing as a result of this community service. They already have business Google accounts, Instagram accounts, and other accounts on social media to reach out to a larger viewer.

The pandemic of COVID-19 has become a threat to multiple sectors, particularly the UMKM sector. Given that UMKM are the largest contributor to PDP and the sector that employs the most people, it is necessary to give the UMKM sector special attention. The purpose of the research was to assess the impact of the COVID-19 pandemic on the Tana Toraja UMKM sector. The research method employed is qualitative and descriptive, with data gathered via interviews with UMKM actors in the Makale central market. The results showed that not all UMKM were impacted by the COVID-19 pandemic. Some UMKM have survived due to their utilization of innovation and technology.

Small and Medium Enterprise (UMKM) in Indonesia is one of the cornerstones of the Indonesian economy. Semarang Regency has a lot of business potential which is the main source of livelihood for the local population. The purpose of this activity is to provide training for Small and Medium Enterprise (UMKM) in Jembrak Village regarding business ethics, bookkeeping of financial transactions, marketing of goods and services, product packaging and labeling, and taxation (E-Filing). The implementation method in this activity includes providing material on simple financial bookkeeping and mentoring programs on entrepreneurial activity and simple financial bookkeeping. The main target in this service activity is the business actors of UMKM in Jembrak Village and the wider community in general. The material presented by STIPARI Semarang lecturers in training on the topic of business ethics and simple bookkeeping takes approximately 120 minutes, followed by a question and answer session in three sessions. With this service activity, the authors provide recommendations for holding similar education to other different communities and the need for continuity of activities and evaluation after the community service activities are carried out, so that UMKM actors in Surabaya can contribute to the development of UMKM in Indonesia.

This study aims to determine the impact of  COVID-19  toword buses and the income of Micro, Small and Medium Enterprises (MSMEs) in the Tamalanrea sub-district, Makassar City. This research is a qualitative research with qualitative descriptive analysis method using data collection such as documentation and theoretical studies. Based one the results of research in the Tamalanrea District, Makassar City. COVID-19 has had a significant impact on the culinary trade business, the culinary industry and handicrafts, SMEs have also experienced a decline income during the COVID-19 pandemic and some are even threantened with bankruptcy. The government must make policies that can help the economy of SMEs in the midset of the COVID-19 pandemic. In this way, ME actors are able tu survive in their respective business despite the decline in income. 

The COVID-19 pandemic has impacted all sectors of the Indonesian economy. Many MSME actors close their businesses because of the declining interest in buying people. This activity aims to provide helpful information so that MSME actors receive stimulus funds to re-run existing businesses. They conducted this activity online through a zoom meeting attended by MSME actors from various sectors. Therefore, providing recommendations for MSMEs to sell their products through e-commerce and promote them through digital marketing as a marketing strategy to survive the pandemic. In addition, MSMEs also need to optimize marketing relationships with customers through customer relationship marketing to create loyal customers. Loyal customers have the potential to make repeat purchases and recommend products to other potential customers. By implementing this strategy, it is hoped that MSME businesses can continue to survive and have a positive impact on society and the economy Empowerment of Waqf through the Agricultural Sector as an Effort for Family Economic Resilience