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The purpose of the article writing program and publication strategy for PPKn high school teachers in the city of Surabaya is to support Surabaya teachers who do not understand article writing. This program aims to increase knowledge and improve the quality of writing for PPKn teachers, as well as support the process of applying for promotion. This training uses methods, including lectures, discussions, and simulations. The subjects of the training were 29 PPKn high school teachers throughout the city of Surabaya. The purpose of this training is to motivate teachers to be more motivated in writing scientific articles and understanding how to publish. In addition, teachers will gain skills in writing articles and understanding the publishing process so as to improve their professionalism.

Factors that can influence customer loyalty are customer trust and satisfaction when shopping at Shopee. Shopee carries out an online marketing strategy by providing several promotional programs for customers, for example vouchers, free shipping, flash sales and cashback. Good experiences received by consumers will foster trust, if this continues, it will lead to satisfaction which will build customer loyalty. The aim of this research is to find out and analyze how much influence trust and satisfaction have on customer loyalty among Shopee marketplace users, both partially and simultaneously. The research was carried out using quantitative methods, as well as a causal relationship research design. The sample method was nonprobability sampling with purposive sampling, using SPSS version 23 software. The sample in this study was 80 respondents. The analytical method used is multiple linear regression analysis. The research results prove that the t test shows that the trust variable has a positive and significant effect on customer loyalty. And the satisfaction variable has a positive and significant effect on customer loyalty. Based on the results of the f test, it can be concluded that the variables of trust and satisfaction simultaneously have a positive and significant effect on customer loyalty.

This study aims to analyze the influence of the role of promotional strategies, services, and quality of cap eucalyptus oil products on people's buying interest in the city of Semarang. The sample in this study was 100 respondents using Purposive Sampling samples and the data analysis used in this study was a multiple linear regression technique. Empirical results show that Promotion Strategy has a positive effect on product buying interest, Service has a positive effect on product buying interest, Product Quality has a positive effect on product buying interest Together Promotion Strategies, Service, and Product Quality have a positive effect on Buying Interest.

Photography is one of the new avenues of service and business, some have made a hobby of photography a lucrative profession. They should be prepared to compete with other companies of the same kind by creating a good image of the consumer, providing quality of service and increasing innovation and creativity in order to create different photo concepts and attract consumers. The strategy became the main idea of Hero Photography to develop a business in photographic services. Hero Photography tried to adapt and compensate by coming up with a strategy that would attract consumers.These research methods use descriptive qualitative, with the aim of providing an idea and an explanation as to how startegi services Hero Photography in the interest of consumers. The study uses primary data sources as data obtained from informers and secondary data from archive or documents, journals, and various archival files of Hero Photography. Data collection techniques through observation, interview and documentary. At verifying data data using triangulation of methods and source triangulation using data analysis techniques of reposing data, presenting data, and summarizing data.Research has shown that the concept of sustainable excellence is influenced by the quality of the product, in this case, a superior photograph of adequate human resources capable with an obvious market target. The performance of the sale of Hero Photography was influenced by a marketing strategy with a concept of 4P (Price, Place. Product, Product), among other things is photographic quality, aesthetic quality good photo quality in terms of aesthetically pleasing clients who are less likely to use hero photography services. Strategic places like the old city become the attraction of visitors to capture the moment. Promotion became a strategy by using social media asa tool for promotion and offering online photo services by viewing affordable prices as one of the preferred customers to use the Hero Photography photo service.      

This research aims to analyze the marketing strategy of AJB Bumiputera 1912 at the Medan Regional Office by considering various aspects such as market segmentation, promotional strategies, product distribution, premium policies and customer response. The research methods used include literature observation, analysis of internal company data, and interviews with relevant stakeholders. The research results show that the company has succeeded in identifying responsive market segments, implementing various promotional strategies, and building an extensive distribution network. However, there is room for improvement in each aspect of marketing. This analysis provides a strong basis for developing more effective marketing strategies in the future, with the hope of improving company performance and maintaining competitiveness in an increasingly competitive insurance market. The conclusions of this research provide comprehensive insight into the challenges and opportunities faced by AJB Bumiputera 1912 in the Medan Regional Office in optimizing their marketing strategy to achieve sustainable business goals.

Industrial development management must be implemented optimally by business actors, it is an absolute requirement for companies to be able to develop rapidly. The strategies implemented are certainly needed by business actors, starting from utilizing market digitalization, building distribution channels, to providing services that make it easier and satisfy consumers. This research was carried out at a home industry (UMKM) for Bintang Mas Mushroom Chips in Kauman Srengat, Blitar Regency. This research is to find internal and external factors and determine alternative strategies for developing MSMEs in the Bintang Mas mushroom chips industry. The method in this research is a descriptive analysis method. With interviews, documentation and observations at the research location. As a result of the research, several internal factors were found that encouraged the development of the Kauman gold star mushroom chips industry, Srengat District, Blitar Regency. The company has employees who are competent in their fields, utilize digital marketing, fast distribution, and a friendly and good customer service model. Furthermore, external factors include increasing company income, increasing the efficiency and effectiveness of business operations, and adopting various strategies implemented by competitors. Alternative strategies used by the company, namely increasing production capacity and quantity in a continuous improvement framework to meet market demand, expanding cooperative relations between companies and farmers, companies and customers, signifying various promotions, discount strategies for chips mushrooms on certain days, product packaging quality innovation that is more creative and attractive

The intense competition in the business world creates a need for MSMEs to improve their business in order to compete in the market. For example, globalization has made it easy for goods and services to enter the country, resulting in high competition between domestic and foreign businesses. Therefore, in this era, the role of innovation becomes a determining factor in being able to compete in the market. This activity aims to increase the competitiveness of MSMEs in BSD, South Tangerang City based on innovation and creativity in response to the increasingly intense competition in the F&B world. This activity uses a survey method. Based on the survey results, the existing business actors in BSD, South Tangerang City do not have a good business model, do not have innovative menus that are different from other brands, and still do not have a digital marketing strategy. Therefore, a BMC business model, SWOT analysis, AIDA analysis, promotion strategy design, and new menu design were created for business actors to apply. To achieve this, this service activity uses a method consisting of three stages: analysis, presentation, and action. The results of this activity were able to bring about changes to MSME products in BSD, South Tangerang City in the form of opening new branches.

Cervical cancer is caused by HPV or Human Papilloma Virus. There are 32,469 cases per year of cervical cancer in Indonesia, with a mortality rate of 18,279 people. Efforts that can be made to increase WUS's interest in conducting IVA examinations are through health promotion activities about IVA examinations. Health promotion is one of the primary prevention that can be done to prevent cervical cancer. The primary prevention strategy that can be done is by providing health education about cervical cancer. The method chosen is to use a pocket book. Pocket books are educational information media with words that are easy to understand, illustration images that are in accordance with attractive designs so as to make WUS understand and understand material about cervical cancer. Pocket books can be taken home and read independently by WUS, so it will cause WUS interest in conducting IVA examinations.

This study discusses the design of a promotional video for Tinctori by implementing marketing 5.0 to enhance the effectiveness of marketing sustainable products. Tinctori is a fashion company that utilizes natural dyes, supporting the concept of sustainable fashion and the Sustainable Development Goals (SDGs). However, its current promotional strategy has not been optimal in capturing the attention of its target audience, particularly the upper-middle-class consumers who are environmentally conscious. The findings indicate that applying cinematography in promotional videos can enhance visual appeal, audience engagement, and understanding of Tinctori’s sustainability values. The designed video showcases the natural dyeing process with artistic, transparent, and emotional visuals, strengthening brand identity and increasing consumer purchase interest. Evaluations from videography experts and the target audience confirm that the video effectively conveys the sustainability message and raises awareness of environmentally friendly fashion.

Digital marketing is overwhelmly replacing offline marketing. One of the classic challenges faced by private schools is student enrollment. The purpose of the programm is to increase teacher’s participation in new student admissions (PPDB) through marketing strategy sessions, teacher motivation class, and a workshop on creating audiovisual media using mobile phones. The community service was held on January 2nd, 2024, and was attended by 34 participants, including principals, teachers, and education staffs from SMK PMB Kutoarjo, SMP PMB Pituruh, and SMP PMB 1 Kutoarjo. The questionnaire data was analyzed descriptively. The training results indicated that most teachers (94.1%) were willing to participate in PPDB digital marketing by sharing promotional media (65.6%), creating promotional media (59.4%), making videos (50%), and involving students in media creation (31.3%) and sharing media (43.8%). Efforts to enhance the participation of teachers in PPDB require personal commitment as well as the support of leaders and policy stakeholders. Collaborative efforts involving teachers as key agent include peer teacher, students, and alumni. 

The marketing process in Islamic economics must be implemented correctly, and in accordance with sharia principles. In distributing products, it must be evenly distributed so that all people can enjoy the product. This research is about e-marketing analysis in increasing sales on shopping applications. The purpose of this research is to find out how marketing strategies increase sales on the Belanjo application. This type of research is descriptive qualitative with primary and secondary data types. The data collection technique in this research uses observation, interview and documentation techniques.The research results show the marketing mix strategy implemented by Belanjo to increase sales, including product availability, price, promotion and place. Supporting and inhibiting factors for the marketing mix strategy implemented by Belanjo in increasing sales, including supporting, conducting socialization and collaboration and increasing employee skills and knowledge. obstacles, low consumer buying interest and the marketing area for chips is still limited. Marketing mix strategies viewed from an Islamic Economics Perspective include: Always decorating charity with the intention of worship and sincerity. Transparency, and the goods are halal and not harmful. Carrying out honest distribution methods, not reducing size, standards, quality and scales fraudulently. Being responsible for the goods received. distributed fairly, and not doing things that are prohibited in Islam. Please help, tolerate and give alms. Never neglect worship because of distribution activities. Ikhtikar is prohibited because it will cause price increases. Seek reasonable profits. Widespread distribution of wealth. Social equality. 

This thesis entitled The Influence of Marketing Strategy on Increasing Oyster Mushroom Sales at Omah Mushrooms in Baru Village, Mestong District and aims to determine the effect of marketing strategy, product, price, place, promotion on increasing oyster mushroom sales in Baru village, Mestong sub-district in a quantitative descriptive manner regarding. This research is expected to provide benefits to writers, academic institutions related to increasing oyster mushroom sales, as well as being a source of information for SMEs to find out what the marketing strategy is. Based on the results of the research that has been done, data obtained from product, price, place, and promotion variables on increasing sales, The product has a significant effect on the increase in oyster mushroom sales. This is indicated by the X1 regression coefficient of 0.295. The significant value of the product variable is 0.003, which means it is less than 0.05. The value of tcount > ttable or 3.092 > 1.987, thus indicating that the product has a significant effect on oyster mushroom sales in Baru Village, then Ha is accepted and Ho is rejected. Prices have a significant effect on increasing oyster mushroom sales because this is indicated by the X2 regression coefficient of 0.278. The significant value of the price variable is 0.004, which means it is less than 0.05. The value of tcount > ttable or 2.573 > 1.987 then Ha is accepted and Ho is rejected. A significant place on the sale of oyster mushrooms in the Baru Village is due to the X3 regression coefficient of 0.229. The significant value of the price variable is 0.008, which means it is less than 0.05. The value of tcount > ttable or 2.697 > 1.987, thus indicating that location has a significant effect on the sale of oyster mushrooms in Baru Village, so Ha is accepted and Ho is rejected. A significant promotion of the sale of oyster mushrooms in the New Village is due to the X4 regression coefficient of 0.132. The significant value of the price variable is 0.014, which means it is less than 0.05. The value of tcount > ttable or 3.327 > 1.987, thus indicating that promotion has a significant effect on oyster mushroom sales in Baru Village.

This training on SWOT Evaluation for Cooperative Development is intended to increase the enthusiasm, knowledge, skills and capabilities of the Management, Head of Business Units and Chair of the Simprug Garden Cooperative in managing and developing cooperative businesses. The approach to implementing this activity includes material presentations, question and answer sessions, and group discussions (FGD) regarding business development strategies by applying SWOT analysis. Training material includes SWOT analysis, cooperative management, cooperative business management, cooperative management values, and business development strategies. A total of 20 training participants, consisting of the Management, Head of the Simprug Garden Cooperative Business Unit, and cadre members, participated in this activity. Evaluation is carried out through pre-test and post-test material as well as assessment of the results of Group Discussions related to "formulating cooperative business development strategies using SWOT analysis." The results of the training showed that 83 percent of participants reported a significant increase in their knowledge, while 17 percent felt a sufficient increase in knowledge, enthusiasm, skills and capabilities related to management and cooperative business development strategies. Participants responded positively to the material, especially on business development strategies through SWOT Analysis. The results of the group discussion show that the business development strategy involves: SO strategy (market renewal, business expansion); WO strategy (development and cadre formation, applying for KUR); ST strategy (participating in training, taking advantage of post-pandemic opportunities, seeking additional funding sources); and WT Strategy (promotional intensification). Participants showed enthusiasm in increasing their understanding of setting strategic priorities through group business development and proposed holding further training related to SWOT Analysis and other materials related to cooperative activities

The dynamics of contemporary development are correlated with integrated technological progress innovations in human activity, both in aspects of education, business, communication, and so on. The communication strategy is the choice of Instagram owner @Farizas_kyas as a marketing promotion for Muslim fashion products towards teenagers. Because, today's teenagers have followed trends as a reflection of modernity while remaining within the corridors of sharia principles. This research aims to examine and describe the communication strategy for promoting Muslim fashion products among teenagers by the Instagram account @Farizas_kyas. The research method uses a description method with a qualitative approach. The research subject is Farizas Kyas, while the research objects are material objects and formal objects. The data source was obtained from the Instagram account @Farizas_kyas through product posts and stories. Data collection was carried out through virtual observation, interviews and documentation. The research results confirm that the communication strategy for the Instagram account @Farizas_kyas in promoting Muslim fashion products among teenagers is done by creating attractive visual content, using hashtags, educational and informative content, live Instagram, and being consistent in posting content. By using an Instagram account, the account owner gets more benefits through the effectiveness of the product marketing strategy used.

This training on SWOT Evaluation for Cooperative Development is intended to increase the enthusiasm, knowledge, skills and capabilities of the Management, Head of Business Units and Chair of the Simprug Garden Cooperative in managing and developing cooperative businesses. The approach to implementing this activity includes material presentations, question and answer sessions, and group discussions (FGD) regarding business development strategies by applying SWOT analysis. Training material includes SWOT analysis, cooperative management, cooperative business management, cooperative management values, and business development strategies. A total of 20 training participants, consisting of the Management, Head of the Simprug Garden Cooperative Business Unit, and cadre members, participated in this activity. Evaluation is carried out through pre-test and post-test material as well as assessment of the results of Group Discussions related to "formulating cooperative business development strategies using SWOT analysis." The results of the training showed that 83 percent of participants reported a significant increase in their knowledge, while 17 percent felt a sufficient increase in knowledge, enthusiasm, skills and capabilities related to management and cooperative business development strategies. Participants responded positively to the material, especially on business development strategies through SWOT Analysis. The results of the group discussion show that the business development strategy involves: SO strategy (market renewal, business expansion); WO strategy (development and cadre formation, applying for KUR); ST strategy (participating in training, taking advantage of post-pandemic opportunities, seeking additional funding sources); and WT Strategy (promotional intensification). Participants showed enthusiasm in increasing their understanding of setting strategic priorities through group business development and proposed holding further training related to SWOT Analysis and other materials related to cooperative activities

The purpose of this study is to determine how effective tourism communication is in influencing the level of tourist visits, focusing on the management of the Situ Lengkong Panjalu tourist attraction. Tourism communication is considered an important element in the exchange of messages between marketing agencies and tourism stakeholders. This study uses qualitative descriptive research methods to understand the phenomena experienced by research subjects, especially in conveying messages based on local wisdom that attracts tourist visitors. The results showed that the manager of Situ Lengkong Panjalu tourist attraction emphasized local wisdom in its promotional message, involving aspects of geography, history, and beauty of Situ Lengkong Panjalu. Although promotion through social media has not been optimal, information is still conveyed through the Village's website and social media accounts. The conclusion of this study highlights several aspects, including tourism communication sources, main objectives of communication, the role of culture in tourist attraction, reinforcing local values, limitations of digital promotion, direct promotion efforts, tourism communication strategies, and internal barriers in promotion.

This research aims to analyze the planning, implementation, and recommendation of marketing strategies to increase the number of customers at Bank Muamalat KCP Stabat during the pandemic. The research method employed is qualitative descriptive. Data collection techniques include primary and secondary data through interviews, observation, and documentation. The research results indicate that the marketing strategy planning during the pandemic involves adding marketing channels and focusing on promotion through digitalization. The most effective strategy implemented is personal selling. Additionally, Bank Muamalat also engages in promotion through direct selling, distributing brochures, and social media. While the strategies are performing well, there are some challenges faced. Proposed solutions include adding marketing channels, offering multi-purpose Hajj financing programs, or opening Hajj savings accounts. Marketing strategy recommendations include the Bank capitalizing on existing opportunities, enhancing promotion through social media and direct outreach, and maintaining good relationships with collaborating parties.

This thesis discusses the strategies carried out by the Indonesian Hafiz team at RCTI in motivating children to memorize the Al-Quran through television programs. The aim of this research is to analyze the planning, production, execution, evaluation and rating of the Hafiz Indonesia program and its relationship with children's motivation in memorizing the Al-Quran. The research method used is qualitative research with a descriptive approach. Data was collected through interviews with informants involved in the production of the Hafiz Indonesia program. The research results show that planning for the Hafiz Indonesia program was carried out by identifying the target audience and setting clear goals. Program production involves camera setup, lighting, sound, and coordination of actors or program participants. Program execution is carried out through promotions in TV advertising slots, social media, and direct information via WhatsApp groups. Program evaluation and monitoring is carried out regularly to monitor the quality of the content, community response and the resulting social impact. Program ratings are an indicator of public interest in this program. The conclusion of this research is that the strategy carried out by the Hafiz Indonesia team in motivating children to memorize the Al-Quran through television programs has proven to be effective. Good planning, efficient production, proper execution, regular evaluation, and close supervision are important factors in achieving these goals. The Hafiz Indonesia program is able to create a positive impact in society by increasing interest and understanding of the Al-Quran and strengthening religious deepening

Analysis of digital marketing in increasing brand awareness has been carried out very often. However, there has not been much analysis that specifically carries out marketing content analysis to increase brand awareness. This research aims to conduct content marketing analysis to increase brand awareness of skincare products. The research was conducted using a qualitative descriptive approach. Research data comes from the results of reviews of official publications and data searches in various digital databases. The research results show that there are several main content marketing strategies carried out by brands by paying attention to several factors, namely collaborating with influencer marketing through creative marketing campaigns, providing attractive discounts and promotions on certain dates in the form of flash sales, and giveaways to get audience engagement which ultimately resulting in increased sales. This is related to design factors, current events, reading experience, time and also the tone of the content marketing strategy carried out by skintific. Apart from that, Skintific also provides platforms on various social media as a reference source of information and increases marketing sales in various marketplaces such as Shopee, TikTok and Lazada. In this research, general strategies are explained so that for further research it is recommended to be more specific, for example a strategy by utilizing influencer marketing to produce a deeper understanding and be easier to understand

Elidar Midwife Clinic Southeast Aceh Regency provides health services located on Jl. Hero of Simpang Empat Village, Lawe Bulan District, Southeast Aceh Regency. The number of patient visits at this clinic tends to stagnate and decline. The research aims to determine the internal and external marketing environment, strengths, weaknesses, opportunities, and threats (SWOT) as well as marketing strategies and increase the number of patient visits at the Elidar Midwife Clinic, Southeast Aceh Regency. Qualitative research method. purposive sampling was used for research subjects. The results of the research analyze the internal environment which includes the strength of service facilities, human resource capabilities, promotion, and tariff setting as well as weaknesses such as inadequate facilities and infrastructure, insufficient human resources, and organizational and financial management that has not been managed well. While external environmental analysis has opportunities in terms of community needs, clinic development, and collaboration with BPJS, there are also threats including doctors on duty who are often empty, limited income, and the presence of competitors such as community health centers, private doctors' practices, midwives, and nurses. The Elidar Midwife Clinic, Southeast Aceh Regency is in the growth quadrant. The strategy that must be implemented is an active growth policy (Growth Oriented Strategy). The company maximizes its strengths and takes advantage of existing opportunities to compete with competitors. This strategy can be formulated through the S-O strategy (Strength-Opportunity Strategy), namely a professional implementation system, increasing human resource education/training programs, expanding market share, and strengthening cooperation.