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Content creator training conducted by the Indonesian Business Polytechnic in collaboration with the Simarmata Young Generation to increase young people's creativity. This activity aims to increase young people's knowledge of using social media to get various benefits. Activities are carried out in workshops accompanied by practices using Instagram and TikTok media as content media. Seventy youth participants from Pematang Siantar attended the action. The training continued enthusiastically because the speaker is an activist content creator on YouTube, TikTok, and Instagram. After the activity, an activity survey showed that 98% of the participants were very interested in the material presented and gained new knowledge about using social media for more positive things.

In the current era of globalization, the development of internet-based social media is increasingrapidly, this is followed by the increasing number of social media users around the world. The development of information and communication technology increases easier and faster interactionbetween customers and advertisers. Information is more quickly obtained through digital media. Technological developments take part in the dissemination of information, especially in advertising through social media. One of the activities that can be facilitated by technological advances is transportation. One of the most popular online transportation companies in Indonesia is Grab. This study will discuss the Influence of Social Media, Brand Awareness and Brand Image on Grab Consumer Loyalty. The subjects in this study were consumers who had used the Grab application. The research method used is quantitative. Data collection was done by using a questionnaire. The research population was 100 respondents. The data analysis used is statistical analysis in the form of SPSS 22 multiple linear regression.  

Dear David menimbulkan kontroversi dan perdebatan panjang kalangan penonton di media sosial. Akibatnya karena dianggap menormalisasikan tindakan pelecehan seksual terhadap kaum laki-laki. Penelitian ini mengkaji representasi stereotip perempuan melalui petanda dan penanda di balik skenario, gambar, adegan, dan teks yang terdapat dalam film. Penelitian ini menggunakan deksripstif kualitatif yang mengacu pada teori semiotika Roland Barthes. Teknik pengumpulan data dilakukan menggunakan metode dokumentasi dengan teknik rekam dan teknik catat sehingga diperoleh data primer. Teknik rekam dilakukan dengan mengamati lalu mendokumentasikan data pada film Dear David. Teknik catat dilakukan dengan mencatat data yang dibutuhkan pada cuplikan film Dear David. Analisis data yang dilakukan dalam penelitian ini bertujuan untuk mencari makna denotasi, makna konotasi, dan mitos yang terdapat dalam film Dear David untuk kemudian ditarik representasi stereotip perempuan di dalamnya. Hasil penelitian ini menunjukkan bahwa antara lain, (1) makna denotasi dalam film Dear David yang tergambar jelas melalui adegan-adegan merupakan makna yang sebenarnya terjadi di dalam film tersebut, (2) terdapat pula makna konotasi menggambarkan makna tidak langsung atau makna kultural yang muncul akibat adanya stereotip masyarakat, maka ditemukannya stereotip-stereotip positif dan negatif masyarakat terhadap perempuan di dalam film Dear David, (3) terciptalah mitos yang memunculkan pandangan masyarakat sehingga muncul pemikiran-pemikiran negatif dari stereotip-stereotip yang ditemukan. Kata kunci: dear david, semiotika, stereotip, Roland Barthes

One of the digital media frequently used by business practitioners for promotion is Instagram. Instagram is utilized as a promotional medium due to its more appealing interface compared to Facebook or Twitter. Instagram is an application for capturing, editing, and sharing photos within the Instagram user community. The research was conducted using a descriptive quantitative approach. Research data was collected through a questionnaire distributed randomly to 99 respondents who were followers of the "Fanaya Catering" social media account. The research results indicate that the use of social media has a positive impact on increasing the sales revenue of catering products.

This study aims to describe the implementation of big data on social media in carrying out crisis communication. This study uses a qualitative approach, with data collection techniques through literature study. Literature study is a literature review with a traditional-conceptual approach. The results of this study also emphasize three aspects, namely: 1). The government must define a crisis because to understand a crisis, of course, we must start by defining it first. Each crisis that arises is accompanied by its own characteristics. 2). The government can use Big Data information sources to accelerate the implementation of government programs. 3). One of the efforts to look at big data to identify problems is to carry out the stages of social media. In the era of advances in communication and information technology, the existence of social media can no longer be separated from the activities of the world community.  

Kemajuan teknologi informasi  pada era globalisasi cenderung membentuk perubahan perilaku konsumen untuk memenuhi minat dan kebutuhannya. Kemajuan teknologi berdampak pada perubahan metode penjualan konvensional perlahan menjadi penjualan secara online dengan memanfaatkan jejaring internet dan media sosial. Penggunaan media sosial bagi masyarakat indonesia sangat beragam salah satunya ialah sebagai wadah promosi dan penjualan produk. Instagram merupakan media sosial yang berfokus pada visual sehingga cocok digunakan sebagai platform promosi dan penjualan produk UMKM, sebagai platform promosi dan penjualan yang tergolong mudah dan efisien. Hal ini dikarenakan, konsumen dapat melihat secara visual bentuk dari produk yang dijual sehingga mampu meningkatkan kepercayaan konsumen dalam membeli. Namun, pada UMKM Omah Dayang penggunaan Instagram sebagai wadah promosi dan penjualan masih belum dimanfaatkan dengan baik. Adanya keterbatasan pengetahuan dan pemahaman dalam menggunakan Instagram menjadi hambatan UMKM tersebut. Oleh karena itu, dengan kegiatan Pengabdian kepada Masyarakat akan membantu meningkatkan pengetahuan dan pemahaman Instagram sebagai wadah promosi dan penjualan produk UMKM sehingga dapat meningkatkan penjualan produknya. Kemudian, dari kegiatan sosialisasi dan pendampingan berupa pelaku UMKM mengenal dan mulai menggunakan sosial media sebagai wadah promosi dan penjualan produk. Dari hasil kegiatan mulai menghasilkan beberapa peningkatan seperti akun sosial media yang mulai dikenal dan meningkatnya kemampuan pemilik dalam mempromosikan produknya.

The purpose of this study was to identify the impact of social media tiktok on youth X at Muhammadiyah High School Makassar City. There are many factors that can influence juvenile delinquency, including family, peer, environmental, and individual factors such as the inability to cope with stress and emotions. It is important to note that not all youth commit delinquency, and some youth may engage in some of these acts without realizing the negative impact. Therefore, it is important for parents and educators to provide good education and positive instruction about good and bad behavior, and help youth develop good social and emotional skills to deal with pressures and problems in life. Juvenile delinquency can be influenced by social media, which is a very popular place for teenagers to communicate, share information, and interact with others. This type of research uses qualitative methods with interview data collection techniques. The informant of this study was one of the X students who used the social media application, Tiktok. The results of this study indicate that the tiktok social media application can have a negative influence on female students if they are not wise in creating content.  

In today’s digital era, many schools face challenges in utilizing social media as an effective means for promotion and enhancing the image of the institution. Despite the enormous potential of social media, many educators and administrative staff are still lacking in skills in optimally managing this platform. Based on these problems, the purpose of this study was to improve the skills and understanding of participants regarding the use of social media as a strategic promotional tool for schools, as well as to encourage the adoption of more effective digital marketing practices. The method used in this study was a participatory approach through an interactive workshop. The workshop involved hands-on training sessions, group discussions, and social media content creation simulations, which were designed to provide practical experience and enhance participants’ understanding directly. Data were collected through observation, pre- and post-workshop questionnaires, and interviews with participants to measure changes in their skills and perceptions. The results showed a significant increase in participants’ technical skills in managing social media, as well as a positive change in their perspectives on the importance of social media as a promotional tool. Most participants reported that they felt more confident and ready to implement more structured and data-driven promotional strategies in their schools. These results indicate that the workshop successfully achieved its objectives and had a positive impact on participants’ ability to utilize social media effectively.

The spread of crime in cyberspace does not escape the crime of pornography, taking advantage of the large storage capacity that Telegram offers has provoked a number of ignorant people to use this social media to spread paid pornographic content. The purpose of this study is to examine and understand what criminal liability and compensation can be imposed on perpetrators of spreading and buying and selling negative content in the Telegram application. Writing scientific journal articles uses a normative research methodology, in which this research uses a statutory approach. The results of the study show that criminal liability that can ensnare perpetrators of pornographic crimes is regulated more specifically based on the principle of lex specialis derogate lex generalis in Law Number 19 of 2016 concerning Amendments to Law Number 11 of 2008 concerning Information and Electronic Transactions.    

Transformasi digital tidak hanya sekedar perkembangan teknologi informasi namun juga mengenai bisnis, orang dan teknologi yang dipandu oleh strategi bisnis yang luas. Dalam suatu organisasi ataupun lingkungann masyarakat pasti memiliki permasalahan dalam hal memaksimalkan tranformasi digital yang dapat meningkatkan Sumber Daya Manusia yang ada pada masyarakat khususnya didesa Cibodas. Pemanfaatan media social diera tranformasi pada Desa Cibodas masih belum maksimal, maka dilakukan sebuah kegiatan pengabdian kepada masyarakat yang bertujuan untuk memberikan edukasi arahan dalam memanfaatkan media social di era Transformasi digital saat ini. Dengan memanfaat teknologi informasi seperti media social ini dapat membantu dalam menyalurkan kembali informasi dan mencegah perilaku menyimpang yang didapat dari pengabdian kepada masyarakat (PKM) ini. Maka dengan diadakannya kegiatan pengabdian kepada masyarakat ini dapat membantu masyarakat desa Cibodas untuk dapat meningkatkan produktivitas efisiensi dalam penggunaan media social kedepannya. Sehingga dapat membantu memaksimlakan kegiatan di Desa Cibodas Kecamatan Cikajang dengan efekti dan efisien.

This study aims to describe the use of millennial teen slang on Tiktok social media. This research is a descriptive qualitative research. Data collected using reading techniques, note-taking techniques and documentation techniques. The results showed that over time, more and more slang emerged that millennial teenagers used and the slang was used in their daily lives. Based on research, some slang used by teenagers on TikTok social media, namely Jakbar, Bumil, THR, Pulkam is a form of slang in the form of acronyms, kiyowo, server, spill, skincare is slang in the form of absorption and bet, thor, ka, merk is slang in the form of word fragments.  

This research is a study that describes linguistics and science that studies humans and culture as a whole. Researchers review this case through two fields, namely, Psycholinguistics and Anthropolinguistics. The field of Psycholinguistics is the science of language that studies the relationship between psychology and language. Meanwhile, Anthropolinguistics is the study of humankind from its culture and traditions. This study aims to find out how the encouragement of the culture they adhere to, and to find out the process of children aged around 9 to 11 years in obtaining, knowing and learning Mustholahat Arabic through social media, especially on the YouTube platform. Which often displays Arabic-based content in the form of Vlogs, Pranks and the like. While the techniques used to examine this research are listening techniques and interview techniques to the research object. The method used to study this study is a descriptive quantitative method. With this method, it is expected to find patterns formed in these children in obtaining Mustholahat Arabic through social media. And the results of this study will explain how the process of these children obtaining Mustholahat and applying it in everyday life. And also this research will explain the impact of social media for children aged 9 to 11 years in learning Arabic through social media.

Technology that is increasingly becoming more developed and advanced makes people's activities easier. Internet technology that is increasingly sophisticated gives birth to social media that at this time cannot be separated from our lives. Social media has a positive impact on society, especially for those who have businesses. Social media is currently widely used by business people to market the products they sell. Derr Cosmetics is one of the sales businesses in the field of skincare and cosmetics located in Palangka Raya, Central Kalimantan which participates in utilizing social media to market its products. By utilizing social media in marketing its products, Derr Cosmetics managed to increase its sales volume to be larger and have many customers.

Social media has become an important part of modern human life and has influenced various aspects of life, including religion. In the context of the Christian faith, social media can be used as a medium for teaching and spreading religious messages. The purpose of this research is to explore the effectiveness of social media as a medium for teaching Christian faith. This research was conducted by surveying social media users who follow Christian accounts and are active in participating in online religious activities. Respondents were given a questionnaire to assess their experience in using social media as a medium for teaching Christian faith, including the type of content they liked and their level of involvement in online religious activities. The results of this study indicate that social media can be effective as a medium for teaching Christian faith. Respondents indicated that they had high levels of involvement in online religious activities and that they preferred to obtain religious information and teaching through social media rather than traditional sources such as books or seminars. The types of content most liked by respondents were quotes from the Bible, teaching videos, and personal religious experiences. However, this research also shows that the effectiveness of social media as a medium for teaching Christian faith can be influenced by various factors, such as the quality of the content and the user's trust in information sources. Therefore, there needs to be continuous monitoring and evaluation of content posted on social media so that the religious messages conveyed can be well received by social media users.

The widespread use of social media among the public has created a new need, namely the urgency to create space for conducting business activities, causing the platform to turn into a place for communication, interaction, as well as a trading space. These changes bring various impacts, one of which is the formation of new types of crime in cyberspace. Fraud in electronic transactions via social media (Twitter) is a crime that targets the internet, computers and related technology as its target. Based on the position of the case, the fraud that occurs can be classified as a crime of computer-related fraud or a crime to gain personal gain and/or harm others. The handling of fraud cases can be carried out using the legal basis contained in Law Number 19 of 2016 concerning Information and Electronic Transactions, namely Article 28 paragraph (1) in conjunction with Article 45 paragraph (2). The use of these two articles is based on the principle of lex specialist derogat legi generali. In addition, if examined using a victimological point of view, victims of fraud cases that occur are included in the category of participating victims where the tendency of victims to be unaware of their attitudes/behaviors in certain circumstances is a reason for someone to act. commit crimes against them. The research method used to answer these problems is normative legal research with a case study approach in the form of legal behavior products.    

Penelitian dalam bidang analisis sosiolinguistik telah banyak dilakukan untuk memahami penggunaan bahasa di media sosial, termasuk penggunaan bahasa Indonesia. Penelitian ini bertujuan untuk menganalisis dan menjelaskan fenomena penggunaan bahasa Indonesia di media sosial berdasarkan aspek sosiolinguistik. Metode penelitian yang digunakan adalah metode deskriptif dengan pengumpulan data melalui analisis makna pesan terhadap penelitian- penelitian terdahulu mengenai tema yang serupa. Penelitian ini memberikan pemahaman yang lebih baik tentang penggunaan bahasa Indonesia di media sosial dari perspektif sosiolinguistik. Penelitian selanjutnya dapat mengembangkan konsep-konsep baru dan teori-teori sosiolinguistik untuk memahami lebih jauh penggunaan bahasa di media sosial yang semakin kompleks dan beragam.

In this discussion, we are interested in making this study because the language used on social media tends to use slang and non-standard words that are influenced by culture, regional languages, and language absorption from other social media, therefore this study was held to provide information to people, especially adolescents, to start using good and correct Indonesian. This study aims to determine the use of Indonesian on social media. Data is obtained from status, stories, and conversations in the comments column on Twitter and Instagram that are taken randomly. 

This article considers how the use of Indonesian on social instagram through west Java governor @ridwankamil's account. Where this instagram is being used as one means to showcase his identity as an active politician using a mixed language between Indonesian and sundanese. The study aims to know the language used by ridwan kamil in every post he posted. The study used a method with a library study type. This library study process is also used for collecting data. Based on results and discussions, analysis of the use of language styles or variations in social media has been found in a great variety of language styles such as the use of sundanese in his posts and comments column, through his personal instagram of @ridwankamil, through his personal instagram not only uploading political content but also by interacting with his followers through the instagram so that personal messages can be faster and more accessible.

Social media is online media, by the way, its users can easily participate, share and create content easily. The development of social media is very rapid lately. So it becomes a hot topic that deserves discussion because many people use social media without realizing the meaning of the media itself. The social media used is Instagram. Instagram is a powerful social networking media application that generates and publishes photos instantly. The development of social media directly affects the order of human behavior, both as a means of information and as a means of socialization and interaction between people. Social media seems like the go-to place for all inactivity Rarely goes beyond existing codes of conduct. In terms of the use of language that is not standard and informal in communication. Communication is the process of adding information (messages, ideas, thoughts) from one party to another. Communication will be more effective if the message conveyed can be received, the message is interpreted the same. Good Communication Ethics Social media may not use harsh, provocative, pornographic or Sara.

UMKM Mangrove merupakan kelompok usaha yang berlokasi di Desa Enu yang berdiri sejak tahun 2020 dengan anggota 10 ibu rumah tangga yang dibantu oleh Yayasan Domba dengan memberikan modal usaha kepada mereka. Ada beberapa produk yang dihasilkan oleh kelompok UMKM mangrove yaitu roti pacolo, saus teri, jahe instan, dan rono tapa. Kegiatan ini dilakukan dengan tujuan untuk meningkatkan kemampuan kelompok UMKM mangrove dalam memasarkan produknya secara online maupun melalui media sosial serta cara membuat kemasan yang baik dan menarik.   Berdasarkan hasil membangun desa mandiri yang telah dilakukan dapat diketahui bahwa permasalahan yang terjadi sebelum pelaksanaan seminar pemasaran di era digital adalah kelompok usaha yang belum mengenal dan cara bertransaksi melalui pemasaran digital, khususnya pada platform Facebook, kurangnya pengetahuan kelompok UMKM mangrove terhadap teknologi yang mengakibatkan sulitnya melakukan digitalisasi pemasaran produknya, sehingga hal ini mempengaruhi cara mereka memasarkan produknya. Oleh karena itu dirasa perlunya penambahan wawasan bagi kelompok UMKM mangrove di desa Enu terkait konsep digital marketing, pelatihan dan membantu pelaku UMKM memasarkan produknya melalui platform media facebook guna meningkatkan penjualan dan pendapatan dari UMKM tersebut bisnis.