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The use of social media in various aspects including health has increased in recent years. The effectiveness and efficiency of the use of social media in health promotion efforts by hospitals are advantages compared to using conventional media. This study aims to obtain information about the use of social media by hospitals in efforts to organize hospital health promotion from the perspective of: 1) types of social media used, 2) program effectiveness, 3) level of involvement, and 4) efforts to increase the level of involvement. From a search of 62 articles (time span 2017-2022) using the Google Scholar and Garuda databases and the keywords media, social, hospital, promotion, and health, researchers found 3 articles that were appropriate based on the title, abstract, content and purpose of the study. This literature study revealed that social media has high effectiveness and efficiency in organizing health promotion programs by hospitals. Another finding is that Instagram is the most widely used social media platform with the highest level of involvement compared to other social media platforms. Interesting and unique efforts and strategies can further increase the level of public involvement in hospital social media accounts so that there is an increase in awareness of healthy living in Indonesian society.    

Educational institutions currently need to be managed competently and deserve attention in today's era. Because, school competition is getting tighter. to influence the decisions of parents and prospective students in accepting new students. Schools need to have the right promotional strategy. Because the more competitive schools are, the more schools must have good and innovative promotional strategies to attract consumer interest. In an era that relies on technology and the target market that currently understands technology, educational institutions are required to adapt to technological developments, one of which is through the implementation of digital marketing-based promotional strategies. Schools can promote through Digital Marketing by using the school website or utilizing social media sites such as Facebook, Instagram, Twitter, TikTok, YouTube, and Whatsapp. The purpose of this study is to examine how digital marketing-based promotional strategies can help schools increase the interest of prospective new students. This study uses a literature study method based on various sources in the form of reference books, research results, or scientific journals. Thus, the use of the right promotional strategy, especially in using school digital marketing, can reach a wider community, school information becomes easily accessible anytime and anywhere, and this school's promotional activities will certainly be more effective and efficient.

This study aims to analyze the influence of media exposure and information quality of the Instagram account @bogoreatery on followers' interest in culinary tourism. In today's digital era, social media such as Instagram plays an important role as a source of information and in shaping people's interests and preferences, especially in the context of culinary tourism. Media exposure and information quality are important factors that can influence a person's interest. This study will examine the Instagram account @bogoreatery by making Instagram followers @bogoreatery as the subjects in this study. This study uses a quantitative approach and the theory used as the basis for this study is the Media Richness Theory. The sampling technique used is purposive sampling with a total of 400 respondents calculated using the Slovin formula. The results of the study indicate that there is an influence between media exposure and the quality of information on the Instagram account @bogoeatery on the interest of followers in culinary tourism with an influence of 48.8%, while the rest is influenced by other factors outside the variables studied.

In this modern era, preaching is not only done on the pulpit, but also through print and electronic media, especially social media such as Instagram. Many people are involved in spreading the preaching through these platforms. One form of interesting preaching content is motion graphic video, a combination of 2D animation representing moving infographics. Motion graphics combine elements of illustration, typography, photography, and videography with animation to strengthen the delivery of the message. This study aims to determine the preaching messages in the motion graphic videos uploaded by Ustadz Muhammad Nuzul Dzikri through the Instagram account @muhammadnuzuldzikri, which include the themes of faith, morals, and Islamic law. The method used is descriptive qualitative with content analysis techniques and observation of 9 motion graphic videos uploaded from December 2024 to January 2025.

This study aims to analyze the E-Relationship Marketing strategy implemented by PT. Travel Al-Amar Madani Masyhur Medan through social media in an effort to maintain pilgrim loyalty amidst the increasingly competitive Umrah travel industry in the digital era. The research method used is descriptive qualitative with a case study approach. Data collection was conducted through in-depth interviews with management and pilgrims, observation of social media activities (Instagram, Facebook, and WhatsApp), and documentation. Data analysis used data reduction, data display, and conclusion drawing techniques. The results show that the implementation of E-Relationship Marketing is carried out through four main dimensions: service personalization, digital community building, responsive interaction, and consistency of Islamic brand character. The use of social media is proven effective in increasing trust and emotional closeness of pilgrims, leading to loyalty in the form of repeat orders and recommendations (advocacy). The main obstacle found is the digital literacy gap among elderly pilgrims, which the company addressed through simpler and more intensive communication approaches on the WhatsApp platform.

The increasing consumption of short-form video content, such as TikTok, Instagram Reels, and YouTube Shorts, has raised concerns regarding its impact on cognitive functions, particularly short-term memory. This study aimed to examine the effect of short duration video exposure on short-term memory performance among students at Yayasan Irtiqo Kebajikan. An experimental method with a two-group design was employed, consisting of an experimental group that watched short duration videos for 180 seconds and a control group that received no video exposure prior to the memory test. The participants were 40 students selected through random sampling. Short-term memory was measured using the ME Test, a subtest of the Intelligenz Struktur Test (IST), which assesses the ability to recall a series of words. The results of statistical analysis indicated a significant difference between the experimental and control groups (p < 0.05), with the experimental group demonstrating lower short-term memory scores. These findings suggest that exposure to short-form video content may negatively affect individuals ability to store and process information in short-term memory, highlighting the importance of managing digital media consumption among children and adolescents.

Pelatihan Desain dan Digital Marketing ini dilaksanakan sebagai bagian dari kegiatan Pengabdian Kepada Masyarakat (PKM) oleh mahasiswa Universitas Mahakarya Asia Baturaja di Desa Pusar, Kecamatan Baturaja Barat, Kabupaten Ogan Komering Ulu. Kegiatan ini bertujuan untuk membantu masyarakat, khususnya anggota Pokdarwis (Kelompok Sadar Wisata) dan Karang Taruna Desa Pusar, dalam memasarkan objek wisata Kubang Naga melalui media sosial, khususnya Instagram. Pelatihan mencakup pengajaran pembuatan desain promosi yang menarik menggunakan aplikasi desain grafis seperti Canva, serta pengeditan foto dan video menggunakan aplikasi Lightroom dan CapCut. Selain itu, peserta diberikan pemahaman mengenai strategi digital marketing untuk mempromosikan objek wisata secara efektif. Hasil pelatihan menunjukkan bahwa peserta dapat membuat desain promosi yang menarik, memahami pentingnya digital marketing dalam meningkatkan kunjungan wisata, serta lebih aktif memanfaatkan media sosial untuk mempromosikan objek wisata. Dengan pelatihan ini, diharapkan Desa Pusar dapat meningkatkan kunjungan wisatawan, khususnya wisata Kubang Naga, melalui pemanfaatan desain grafis dan pemasaran digital yang lebih efisien.

Utilizing social media platforms like Facebook, Instagram, and Twitter are media that are considered effective in spreading Islamic da'wah because they are easy to access at anytime and anywhere so that the spread of Islamic da'wah can be done quickly with a wide audience reach. In managing social media, a communication strategy is needed so that the goal of disseminating information can be achieved. The purpose of this study is to ascertain the communication tactics used by the Instagram account @gen.saladin to disseminate da'wah. The method used in this kind of research is qualitative descriptive. Interviews and documentation are used in data collection methods. This study's analysis makes use of Milles and Huberman's methodology, which includes data reduction, data presentation, and findings.The study's findings demonstrate that the communication strategy used by the Instagram account @gen.saladin is predicated on Lasswell's idea of "Who Says What in Which Channel to Whom With What Effect?" and entails actions like gaining a thorough grasp of the target audience, content production interesting and relevant, consistency in posting, active interaction with followers, appropriate use of hashtags and tagging, utilizing Instagram features, regular measurement and evaluation, and collaboration with influencers and other communities.

Not all business products are widely known by the public. One example is the Banten Institute, an business that operates in the education sector and has been operating for 14 years by utilizing Instagram social media via the @institut_banten account. This research uses a qualitative descriptive method, where the researcher attempts to describe and analyze data obtained in the field according to the focus of the problem being studied. Data and information were collected through interviews with craftsmen and account owners who were the objects of research, as well as through observations during research activities. The research results show that the use of Instagram social media has had a positive impact on the development of Banten Institute product marketing, which can be seen from the increase in the number of followers and sales. Apart from that, the ease of operation and large number of users make Instagram a practical, cheap and effective promotional medium for reaching audiences anywhere. However, this research also identified several obstacles, such as poor internet access in the account owner's location, limited expertise of the account owner in creating attractive designs, and the absence of product prices, which require consumers to communicate via the contacts provided.

Digital marketing as a promotional strategy emerged as a response to developments in information technology. The use of digital marketing is not only limited to new companies or start-ups, but is also applied by companies that have been around for a long time. PT. XYZ, which functions as a motor vehicle distributor and retailer, is also required to adopt digital marketing even though it already has a strong brand from its parent company. In this research, which uses a case study of PT. XYZ, data obtained through observation and interviews. The research results show that PT. XYZ uses three media in implementing digital marketing, namely websites, social media and applications. Of the three media, social media such as Instagram and Facebook show the best results, because both are used to provide information and build engagement with consumers.  

Infuencer has a big impact on brands in order to improve their image to be more competitive with competitors, this is what Implora uses by using Lyodra's services as their Brand Ambassador, because Lyodra is considered to have Followers who is big and Lyodra himself is considered to have the appropriate charisma in the world of beauty. In this researchis to find out how much INFLUENCEBRAND AMBASSADOR LYODRA GINTING TOBRAND AWARENESS CONSUMERS OF IMPLORA PRODUCTS. The theory used is Brand Ambassador which includes Transference, Attractiveness, Congruence and Brand AwarenessUnware of Brand, Brand Recognition, Brand Recall, Top of Mind Data collection techniques were carried out by distributing questionnaires to 99 respondentsFollowers Instagram account @Lyodraofficial. Sampling using the techniqueProbability Sampling. Questionnaire retrieval method used namelyRandom Sampling. The results of this study indicate that InfluencePersonal Branding Lyodra Ginting as a whole responds well to respondents (Agree), as well as InfluenceBrand Ambassador Lyodra Ginting AgainstBrand Awareness consumers of Implora products (agree) from all statements from all X variables in the research questionnaire. In addition to the magnitude of InfluenceBrand Ambassador has a positive and strong relationship of 0.643 toBrand Awareness consumers of Implora productsFollowers Instagram account @Lyodraofficial with presentationBrand Awareness of 41.3% while the rest is influenced by other factors outside of this study. likeWord Of Mouth, other social media platforms and cosmetic product differences.

Social media as one of the technological developments has brought changes to people's lives to become an information society. Social media is also used by the government, one of which is the Embassy of the Republic of Indonesia in Bangkok, which is used to share information related to foreign government policies that the public needs. To create informative dissemination, interactive communication is needed between followers and information providers. However, analysis of activity on social media accounts shows patterns that are not yet effective, so this research was carried out which aims to determine the effect of using the social media Instagram @indonesiainbangkok on meeting followers' information needs. The theory in this research is the theory of social media use by Lometti, Reeves, and Bybee which consists of the amount of time, media content, and media relationship with individuals. This research uses quantitative research methods with data collection techniques using  questionnaires distributed online. The population in this study was 11,600, then a sample of 100 people was obtained. Sampling in this study used a simple random sampling method or random without certain criteria. The data analysis method in this research uses simple linear regression analysis and  coefficient of determination. The research results  show that the use of social media Instagram @indonesiainbangkok has quite a large influence on fulfilling followers' information needs, namely 95.3% which means that the majority of followers of the @indonesiainbangkok Instagram account fulfill their information needs. Through this research, it is hoped that both followers and managers of Instagram @indonesiainbangkok can create more interactive and two-way communication for mutual comfort.

Corruption is a global issue that significantly impacts social, economic, and political aspects, particularly in developing countries like Indonesia. It undermines public trust in government institutions and contributes to social injustice, slowing economic growth and hindering overall welfare. This paper focuses on preventing corruption among the younger generation, highlighting key measures such as anti-corruption education in schools, the effective use of social media campaigns, and necessary reforms in law enforcement. By instilling values of integrity and responsibility early on, educational institutions can help shape future leaders who are prepared to combat corruption. Additionally, the effective use of social media platforms like Instagram, TikTok, and YouTube can engage the younger generation through creative and interactive content, fostering awareness and encouraging active participation in anti-corruption efforts. Reforming law enforcement to impose stricter penalties on corrupt individuals and providing protection for whistleblowers are crucial to creating a deterrent effect. Ultimately, a comprehensive approach involving education, technology, and legal reform can empower the younger generation to promote transparency and integrity, contributing to a corruption-free society and a stronger foundation for the nation’s future

Instagram promotion is an effective way to influence consumers in making purchase decisions. The strategy used is to make the context of the advertisement as attractive as possible so that consumers are interested in using the product/service being marketed. This study aims to analyze Instagram promotion in FPP UNP students, analyze the decision to use MUA services in FPP UNP students, analyze the influence of Instagram promotion on the decision to use MUA services in FPP UNP students. This type of research is causal associative with a quantitative method approach. The population of this study is 400 FPP UNP students class of 2020. Sampling using the purposive sampling technique totaled 80 respondents. The data collection technique using a questionnaire was made through a google form and measured using a likert scale that has been tested for validity and reliability. The data analysis techniques of this research are data metabolization and data description. The analysis requirements tests carried out are normality tests, homogeneity tests, linearity tests and t-tests for hypothesis testing. Based on the results of the study, it is known that 1) Instagram promotion for FPP UNP students shows that overall with a percentage of 84.14% is in the range of 80-89%. 2) The decision to use MUA services for FPP UNP students shows overall with a percentage of 73.5% in the value range of 67-79% with the medium category. 3) There is an influence of Instagram promotion on the decision to use MUA services for FPP UNP students. The Instagram promotion variable has a partial influence of 25.2% on the decision to use MUA services while 74.8% is influenced by other variables that are not examined in this study.

In the current digital era, social media has become one of the most effective marketing tools for businesses. Instagram, as an image-based platform, provides great opportunities for coffee shops to build and develop their brands. This research aims to analyze how Instagram social media is utilized. , especially the Kawan.cafespace Instagram account, in forming the branding of a coffee shop. By taking a case study on this Instagram account, this research tries to understand the strategies and techniques used in forming a strong brand image in the digital realm. Through a qualitative approach and content analysis, this research shows that the use of Instagram from Kawan.cafespace is able to create wide exposure, positive interactions with followers, and build a unique brand identity for the coffee shop. The implications of these findings highlight the importance of using social media in improving branding and online presence for food and beverage businesses such as coffee shops. This research can provide insight for coffee business owners and marketing practitioners to optimize the potential of Instagram social media in strengthening their brand image in the digital market.

Everyone is very curious about each other and what is happening around them, even though they are far apart. In this case, people need communication. Communication occurs through various means, including through mass media. The advantage of using mass media is that the number of target groups or communication methods that can be reached is relatively large and unlimited. There are several important aspects to consider in content marketing, namely the quality and topics that will be of interest to your readers/viewers must be highlighted through their communication and creation strategies. Strategy is also called tactical conclusion in the sense of how to achieve or further achieve a desired goal. Lifestyle in communication provides a view in utilizing existing facilities. Through communication, we can gain meaningful insights and information. How to convey existing messages and contribute to the delivery of existing messages via the Internet. The problem in this thesis is how the communication strategy of content creators / creatives in improving, developing ideas and concepts of brand image through social media Instagram EF Bintaro Sector nine (Case study on @ef_bintarosectornine account). The research design used in this paper is descriptive qualitative research design. Qualitative research focuses on various methods and includes an interpretive and naturalistic approach to the subject matter. Qualitative research can use various data analysis processing methods to obtain data from various sources and run continuously. The results of the study show the Communication Strategy of Content Creators in Improving EF (English First) Instagram Brand Image. From the results of research and discussion, it is known that EF (English First) is an English language education institution built for children to adolescents and EF (English First) is also a place for learning English and creating creative content that can be trusted in the credibility of its content. from the strategies made by EF (English First) content creators with the aim of developing brand image through social media instagram. Based on the results of the discussion in the role of communication according to Effendy (Effendy, 2019), in this theory there are two indicators that researchers apply, namely Attractiveness and Source Credibility.

Manihot Food Box Eco-Green is an innovative food container made from cassava peel waste. Cassava (Manihot esculenta Crantz) is a plant widely grown in tropical regions, especially in Indonesia. Despite its many uses, cassava peels are often discarded and contribute to environmental pollution. This project aims to process cassava peel waste into eco-friendly food boxes. The production process involves three main stages: survey, production, and marketing. The product is designed with a simple and practical shape, ideal for the food business, and offers significant profit potential. The marketing strategy includes both offline (brochures) and online channels (Shopee, Instagram), with a competitive price of IDR 36,000 per pack (12 units). This project not only presents profitable business opportunities but also helps reduce environmental waste by utilizing cassava peels.

In today's digital era, social media has an important role in everyday life, one of which is as a communication channel. This research investigates the impact of brand familiarity, campaigns and brand experiences on brand attitude. This research is a quantitative approach and uses Structural Equation Modeling (SEM-PLS) analysis. The population in this study is the post-millennial generation who are active users of Instagram social media, have used or purchased Jiniso brand jeans fashion products, and live in the Jabodetabek area. This research uses a non-probability sampling method with a purposive sampling technique with a sample size of 182 respondents. Based on the research results, of the 7 hypotheses there are 5 hypotheses that are accepted, namely brand familiarity has a positive effect on campaign credibility, campaign fit has a positive effect on campaign credibility, campaign credibility has a positive effect on campaign attitude, campaign attitude has a positive effect on brand attitude, and brand experience has a positive effect on brand attitude. There are 2 hypotheses that were rejected, namely brand familiarity has no effect on brand attitude and involvement with the cause has no effect on campaign attitude. Based on these results, Jiniso is advised to improve and strengthen campaign strategies and marketing methods that can enable post-millennials to increasingly talk about their products on digital media.

The use of Instagram social media cannot be separated from the various needs of each user. Instagram is used as a medium for political communication and political education. In addition, Instagram social media is also used as a place to meet the need for political information. One of them is the Instagram account social media @tempodotco which presents various information related to politics. The purpose of this study was to determine and analyze the influence of content, media exposure, and credibility of the Instagram account @tempodotco on the fulfillment of followers' political information needs simultaneously and partially. This study uses a quantitative method sourced from primary data by distributing questionnaires as a data collection instrument. Valid data amounted to 400 people who are followers of the Instagram account @tempodotco which was determined by the Slovin formula using a purposive sampling technique. The results of the study showed that content, media exposure, and credibility significantly influenced the fulfillment of followers' political information needs. The results of the study support the uses and gratification theory which explains that those known as audiences or media users play an active role in choosing and trying to fulfill their needs by finding the best media sources.

The purpose of this study is to evaluate the influence of social media on language diversity, with a special emphasis on the phenomenon of code mixing, which is now a communication trend among Indonesian youth. Young people use code mixing to express their social and cultural identities in an international society. This study aims to understand how social media influences communication patterns and language diversity, and how code mixing impacts the socio-linguistic dynamics of young people. In addition, code mixing, which combines elements of Indonesian and English in conversation, has become part of everyday communication styles, especially on social media such as Instagram, TikTok, and WhatsApp. This study is also important to understand how social media influences communication patterns, language diversity, and the impact of code mixing on the socio-linguistic dynamics of young people. This research uses a qualitative descriptive method to analyze the phenomenon of code mixing in young people's communication on social media. This qualitative approach is considered appropriate because it allows researchers to explore in depth the use of language in a particular social context.The use of code mixing in young people's communication is not just a trend, but reflects changing attitudes towards language. On the one hand, code mixing can be considered a form of linguistic creativity to enrich language diversity, young people use code mixing to express self-identity, openness to foreign cultures, or show affiliation with certain communities.