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Frengki Simbolon; Anwari Masatip; Sumihar Sebastiana

Jurnal Manajemen Kreatif dan Inovasi 2023 International Forum of Researchers and Lecturers

Sigapiton Village is one of the villages designated as a tourist village in Toba Regency based on the decision of the Toba Regent Number 665 of 2020, Sigapiton Village is designated as a Tourism Village. Sigapiton Tourism Village has the potential of a tourist attraction, but has not been developed to its full potential. This study aims to identify and describe the profile of potential tourist attractions owned by Sigapiton Tourism Village, identify and analyze internal and external factors that influence the development of Sigapiton Tourism Village, and develop tourism development strategies in Selulung Tourism Village. This study uses a qualitative method with the analysis of IFE, EFE, IE. Data collection was done by observation, interviews, Focus Group Discussion, giving questionnaires, examining documents and literature studies. The tourism potential of the Sigapiton Tourism Village is the potential for natural, cultural and man-made tourist attractions. Internal factors that influence the development of the Sigapiton Tourism Village are its natural and cultural attractions, tourism facilities, human resources and commitment to building a tourist village. External factors that influence are market trends (alternative tourism), well-known tourist destinations (Situmurun waterfall), Sister Village has been established between Silima Lombu and Sigapiton Tourism Village, and support from the government. The development strategy that can be applied in the Sigapiton Tourism Village is to develop tour packages that prioritize culture, art, local traditions, and agro-tourism, create interesting content marketing and carry out promotions, and build synergy with the surrounding tourist villages in Ajibata sub-district, Kabupaten Sigapiton. Toba.

Muhammad Zusril Wibowo

Jurnal Bintang Pendidikan Indonesia 2023 Pusat Riset dan Inovasi Nasional

Character education has been rolled out since 2010 and is still valid today. In character education there are several values, one of which is responsibility. The character of responsibility is very important so that the school becomes a self-development institution to achieve success. Depletion of awareness and even loss of the character of responsibility in students which hinders learning activities so that this should not happen (Kamila, 2013). This study focuses on definitions, benefits, and strategies in learning to improve the character of student responsibility in schools. The results of this study include: 1) character refers to a series of attitudes, behaviors, motivations, and skills, while the character of responsibility is the attitude and behavior of a person to carry out the duties and obligations that he should do to yourself, society, environment (natural, social, and cultural), the State and God Almighty; 2) the benefits of the character of responsibility are that it can improve the quality of learning in the classroom and can improve school quality standards; 3) the character of responsibility can be done with a mind mapping strategy, inquiring mind what to know, CRH, NHT, and Quiz Team. This study concludes that the character of responsibility and learning must be carried out as one of the character education in schools through several strategies.

Suhairi Suhairi; Muslimatul Husnah; Indah Wulansari Batubara; Ahmad Ihsan Fiqih Siregar; Sophia Rahmadhani

Journal of Student Research 2023 Pusat Riset dan Inovasi Nasional

The development of technology, information and communication resulted in the globalization of the world which took place quickly and dynamically. Globalization brings changes in various everyday issues such as social, monetary, and cultural. Especially in the economic field which has major consequences for changes in the governance of business cooperation and competition as well as the duties of governments in various parts of the world. Therefore, this requires business people to continue to innovate in the face of increasingly fierce competition, because competition does not only come from local business competition but has penetrated world associations. The components that drive this paper are to analyze and find out the understanding and what are the scopes faced by business people in entering the world of global marketing, which is to help the world export and import between countries. This study uses a qualitative descriptive method, the method used in writing this scientific work is to use the library study method. Where researchers look for discussion material from the internet and books obtained from the official website and other supporting documents. Through this research, it is hoped that problems or obstacles from the marketing strategy used and alternative solutions to existing problems can be identified to achieve a better performance improvement.

Andhry Quodvultdeus Darmawan

JURNAL RISET MANAJEMEN (JURMA) 2023 Institut Teknologi dan Bisnis (ITB) Semarang

In the current development, the theory of customer satisfaction considered as a key to marketing concept. Some researchers believe that customers’ satisfaction could drive a business to the success (Bennett and Rundle-Thiele, 2004). According to Kotler and Keller (2009), satisfaction is the summary feeling resulted from comparing a product performance to the expectation. A customer will be satisfied if the performance matches expectation. On the other side, a customer will be dissatisfied if the performance fails to meet expectation. Martisiute et al. (2010) theorized that the success of a company does not only depend on the ability to attract new customers. Retaining satisfied customers is beneficial because it needs less cost than to attract the new ones. One of the important strategies to achieve customer satisfaction is branding strategy.  

Juni Anggrainy; Lenita Selviana; Suci Afria Sasty Siregar; Nurbaiti Nurbaiti

Journal of Creative Student Research 2023 Pusat Riset dan Inovasi Nasional

This study aims to determine the design of e-business strategies, especially in the culinary field in the Home Industry. Currently,many small and medium entrepreneurs use internet technology to increase their competitive advantage in selling culinary businesses. One popular strategy is the use of e-business, such as Facebook, WhatsApp, and Instagram to improve the performance of business operations. However,to implement an e-business strategy, sellers needa model that can attract customers so that they can generate profits. In this study the authors used a theoretical approach which only describes theories as a basis for thinking and literary methods in which this research method retrieves data from a collection of articles, journals and books from all forms of related sources. The author obtains results from research showing that E-Bussines Home Industry is able to generate promising profits and can compete and innovate to produce new products and have high selling value for the progress of Home Industry businesses, especially in the culinary field,now and in the future.

Vincent Vincent; Steven Nathanael; Timotius Handi Winata

Journal of Management and Social Sciences 2023 CV. Aksara Global Akademia

This research can be conducted on the number of customers who visit Angkringan CA Gading Serpong by using various kinds of social media so that this form of purchase decision becomes evidence from customers who are interested in buying Nasi Kucing products. Likewise, it is important for Angkringan CA Gading Serpong to use digital marketing, because social media has a strong influence on promoting the product. Analysis can be carried out using quantitative research methods, because this research will discuss the 4P strategy, namely Product, Price, Place and Promotion which will be part of the four main keys to making a marketing strategy for Nasi Kucing which will be sold by Angkringan CA Gading Serpong. In terms of target customers, the average consumer who eats at this angkringan is students because access to this angkringan is not far from the university. This study has twenty kinds of indicators consisting of Product Quality, Product Design, Product Brand, Product Variants, Affordable Prices, Sales Competitiveness, Price Compatibility, Strategic Location, Affordable and Convenient, Order System more regularly, Media Promotion, Communication, Product Introduction , Advertising intensity through Food Blogger, so that the stability of a product is proven to satisfy customers and become loyal, a questionnaire needs to be made with a target of reaching 110 respondents who are customers of Angkringan CA Gading Serpong. This is a form of participation in filling out the questionnaire.

Yetri Linovita; Desi Syafriani

Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora 2023 Lembaga Pengembangan Kinerja Dosen

The background of this study shows that there are a large number of beggars on Muaro Lasak beach, Padang City, both from children and the elderly. However, not all of the children who begged on the shores of Muaro Lasak Beach ordered their parents and some of their friends to join them. It is caused by a lack of communication between parents and children. Even indirectly the parents themselves tell their children to beg in order to get income. The type of research that the writer uses is a qualitative approach, with the intention of the researcher to describe by means of in-depth interviews with the object of research. The results of this study indicate that the large number of beggar children in Tapi Pantai Muaro Lasak, Padang City is caused by several factors, both from cultural factors, strength, emotions and context, self-esteem and self-awareness factors. The cultural activity factor that they carry out is no longer taboo but has become a habit that continues to develop and become a culture. This power factor causes the occurrence of children begging by their parents because they are in control at the location on Muaro Lasak Beach and become a strategy for children. The emotional factor is that they beg because of their own will and have been prohibited by their parents, but it does not rule out that they will stop begging on Muaro Lasak beach. the context factor refers to the environment, in this factor the environment is also important because there are children who beg only to follow their friends. The environment has a great influence on people's behavior. One self-esteem factor seeks attention from others because a lack of attention from parents can cause a child to seek attention from other people. The self-awareness factor of a beggar child who helps his parents' economy and the results they get will be given to his parents or grandmother. There are even barriers to interpersonal communication between parents and children that cause ineffective communication, namely process barriers, physical barriers, and emotional barriers.

April Yani, Dian; Apriliani, Susi; Abdillah Hilman, Satria; Ramadani Silalahi, Purnama

Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri 2023 Universitas Maritim AMNI Semarang

This research was carried out to find out how the strategy for empowering MSMEs in Kerawang Gayo village, Bebesen district in dealing with free trade in the ASEAN region. By using qualitative methods and based on emerging research strategy patterns. To understand and provide an explanation of the pattern of MSME development methods. For Indonesian MSMEs MEA is a big challenge as well as a market opportunity as well. Indonesian MSMEs, which so far are mostly inward looking, will likely experience quite tough challenges. The strategy he adopted in developing Kerawang Gayo SMEs was by modifying products that were more up-to-date following market trends but did not eliminate existing cultural values. And with the existence of social capital originating from Bank Aceh, it plays a role in the pattern of MSME development strategie.

Ambo Masse S.Sos.M.Si; Dr. Abdul Sahid Ilyas, M.Si

Journal of Administrative and Sosial Science (JASS) 2023 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

This research was conducted at the Office Tranportastion Depatment in Takalar Regency. This research has the character of which gives description and clarification concerning strategy of human resource development at Transportation Department in Takalar Regency, and also factors pursuing strategy of human resource development at Transportation Department in Takalar Regency.             The basic of research was survey approach. This research aim to know the strategy of human resource development and also factors pursuing strategy of human resource development in Transportation Departemen in Takalar Regency. This research used saturated samples all population at become sample.             The conclusion of this research that namely strategy of human resource depelopment in Transportation Department in Takalar Regency was through formal education, training and officer. Execution of officer location in Transportation Department in Takalar Regency was during the time assumed less compatible. Factors pursuing strategy of human resource development in Transportation Department in Takalar Regency consisted of the resistance eksternal covering legislation change, and political area growth. While internal resistance include the plan strategy which not precise of the goals, organization structure which centralistic and mecanistic, technology growth which quickly, and also finite budget.    

Annisa Asra Fitria; Delvia Febrina; Zulfani Sesmiarni; Herlina Rasyid

Jurnal Ilmu Sosial, Bahasa dan Pendidikan 2023 Pusat Riset dan Inovasi Nasional

Based on observations made at SMA Negeri 1 Gunuang Omeh District, the problem found was the low interest in learning of students in PAI and BP subjects due to the large number of students who did not pay attention to the teacher's explanation, and the lack of use of learning models and media used in learning , one of which is the Problem Based Learning learning model. The role of the learning model is very important, because using visual media will be able to influence students' learning interests. The purpose of this study was to find out the use of the Problem Based Learning learning model in increasing students' learning interest in PAI and BP subjects on Da'wah Strategy and Islamic Development in Indonesia Class XII.MIPA at SMA Negeri 1 Gunuang Omeh District. This type of research is Classroom Action Research (PTK). The process of implementing PTK has four main components, namely planning, action, observation and reflection carried out in 3 cycles. The results of data analysis obtained the percentage of students' learning interest using the Problem Based Learning learning model of 44.83% in cycle I. The process of applying the Problem Based Learning learning model in PAI and BP learning increased in cycle II by 65.52% and 79.31 % in cycle III. So it can be concluded that the implementation of PAI and BP learning by using the Problem Based Learning learning model can increase students' learning interest.

Anas, Ahmad

JURNAL ILMIAH PENDIDIKAN KEBUDAYAAN DAN AGAMA 2023 CV. ALIM'SPUBLISHING

The importance of the role of contemporary da’wah institutions in Indonesia is a challenge for the government. This research aims to describe the role and problems of contemporary da’wah empowerment institutions in Indonesia. This study uses a qualitative method with a literature review approach which originates primarily from journals and books related to contemporary da’wah institutions in Indonesia. The results of this study found that the formation of da’wah institutions in Indonesia departed from individual awareness to carry out tabligh which developed into a collective awareness to carry out da’wah within a certain system within the da’wah institution. The concept of da’wah is not only synonymous with tabligh but covers all aspects of life and tabligh is only part of Islamic da’wah. An activity can be called da’wah if it includes a system of joint efforts of believers in the context of realizing Islamic teachings in terms of socio-cultural life. The role of da’wah institutions in Indonesia can act as a motivator because basically this approach strategy is basically an effort to raise public awareness so that they can develop the existing resources of the Indonesian people, the environment and the natural surroundings to get better results. This is where the socio-religious potential of preachers and da’wah institutions can carry out their role as Indonesian non-governmental organizations, especially through religious values ​​such as independence, justice, cooperation and so on.

Abimanto, Dhanan; Oktavia, Ariana; Aprillina, Aprillina; Suci Aris Yuliatin, Anna

Inspirasi Dunia: Jurnal Riset Pendidikan dan Bahasa 2023 Universitas Maritim AMNI Semarang

This research used a qualitative method. The data were utterances uttered by characters in the Paranorman movie, whereas the contexts were dialogues. The research used the Paranorman movie script and movie as sources. The researcher was the primary instrument, with the data sheet as a secondary. The researcher collected data through analyzing documents by note-taking. The data were analyzed using a reference. The results of the research are as follows. First, other characters in Paranorman use four types of impoliteness strategies. They are bald on record impoliteness, positive impoliteness, negative impoliteness, and sarcasm. Second, each impoliteness strategy has its own representation. Direct, clear, and unambiguous statements are used to express impoliteness. Positive impoliteness occurs as disassociating from others, calling the other names, and using of taboo words. Negative impoliteness occurs as condescending, scorning, or ridiculing the other. Sarcasm or mock politeness is only performed by using insincere politeness. This is the most representation. Third, the movie shows three responses: no response, accepting, and countering the face attack. Countering a face attack has two parts: offensive and defensive.

Muchayatin Muchayatin; Dirgo Wahyono; Sukardi Sukardi; Anisa Sukmawati; Sutarno Sutarno

Perigel: Jurnal Penyuluhan Masyarakat Indonesia 2022 Universitas 17 Agustus 1945 Semarang

Today, digital technology is developing rapidly, from its application to the emergence of various digital business entities. The application of the Internet and digital technologies is geared towards achieving marketing goals. The goal of marketing is to win the competition. So a strategy is needed to enter the digital market. Community service. This aims to provide knowledge to Cemara MSMEs regarding strategies to enter the digital market, especially the results of milkfish processing in Kaliprau Village, Ulujami District, Pemalang Regency. This method of community service activities uses the method of lectures, dialogues and questions and answers. The results obtained by participants understand the reach and breadth of the digital market and are able to measure the ability to enter the digital market. The enthusiastic response from the participants received input on the needs of Cemara MSMEs related to skills in using information technology, transaski using e-money applications and bookkeeping.

Fitra Hadi Khaz; Refdi Refdi; Muhammad Arya Wijaya; Novier Jorgi

Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia (JPPMI) 2022 Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Household environmental problems such as poor waste management, the practice of burning waste, and limited use of home yards remain major challenges in creating clean and healthy residential areas. Dasawisma, as the smallest unit within the PKK structure, holds a strategic role in fostering environmental awareness and pro-environmental behavior at the family level. This Community Service Program (PkM) aims to build an environmentally caring community through strengthening the role of Dasawisma, improving members' knowledge, and encouraging new habits in household environmental management. The method used a participatory approach consisting of problem identification, interactive counseling sessions, hands-on practice in waste management and yard utilization, and field mentoring. The results indicate an increase in members' understanding of environmental issues, behavioral changes in sorting organic and inorganic waste, simple composting practices, and the cultivation of plants in home yards. In addition, collective awareness and the emergence of local leaders helped sustain the environmental movement within the community. This program demonstrates that strengthening Dasawisma is an effective family-based empowerment strategy to support social transformation toward a cleaner, healthier, and more sustainable environment.

Dila Erlianti; Lilis Wahyuni; Yesi Mala Sari; Reza Syahputra Alfandi

Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia (JPPMI) 2022 Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Stunting remains a chronic nutritional issue affecting human resource quality in Indonesia, particularly children under five years old. High prevalence of stunting impacts long-term cognitive development, physical growth, and productivity of the young generation (Ministry of Health, 2023). This community service aims to optimize the role of public administration in disseminating policies and programs to reduce stunting through education, training, and direct community assistance. Activities were carried out through coordination with government officials, community health cadres, and local leaders, using local communication media to raise awareness about nutrition. The results indicate an increase in community knowledge on stunting, balanced nutrition practices, and active involvement of both officials and residents in stunting reduction programs. Optimizing public administration through capacity building, cross-sector coordination, and information technology utilization supports program targets. This service recommends strategies for sustainable, participatory, and data-driven program implementation. Enhancing community concern for orphans is an essential aspect of inclusive and sustainable social development. This community service activity aims to implement strategies of empathetic communication and social management to improve the quality of social interactions and community attention toward orphans. The method applied was a participatory and qualitative descriptive approach, involving both the community and orphans in all stages of the activity, from planning, implementation, to evaluation. The results indicate a significant improvement in social interaction quality between the community and orphans. The children exhibited positive emotional responses, such as comfort, acceptance, and appreciation, while the community demonstrated increased participation, collective responsibility, and structured social management skills. The integration of empathetic communication and social management produced dual impacts: enhanced emotional well-being of orphans and strengthened social empathy within the community. These findings suggest that this strategy can serve as a sustainable model for social care activities and can be replicated in other communities. Therefore, the application of empathetic communication and social management has the potential to support inclusive social development, foster community solidarity, and improve the welfare of vulnerable groups sustainably.

Suhairi Suhairi; Cici Winda Atila; Diana Diana; Niken Rahmadiyah; Rio Ariangga Hutagalung +1 more

Jurnal Manajemen Riset Inovasi 2022 Pusat Riset dan Inovasi Nasional

The purpose of this study is to analyze how the company's strategy dominates the international market.  PT Indofood Sukses Makmur Tbk is one of the companies that is able to enter the international market.  The products of PT Indofood in this study sell their products in several countries.  This type of research is descriptive qualitative research, namely scientific investigation that aims to understand a phenomenon in its natural social context through a process of in-depth communicative interaction between the researcher and the phenomenon being studied.  From the results of this research, Indomie is the instant noodle brand of PT Indofood Sukses Makmur Tbk in Indonesia and is the largest instant noodle producer in the world with 16 factories that produce 15 billion packs of Indomie each year.  Indomia is also exported to more than 60 countries around the world.  The application of continuous innovation, namely the construction of factories abroad, product strategy, quality maintenance, pricing strategy, distribution strategy, promotion strategy, customer relationship (consumer relationship building strategy).

Mutaqin Saufi; Musyorofah Musyorofah; Ali Sibram Malisi

Inspirasi Dunia: Jurnal Riset Pendidikan dan Bahasa 2022 Universitas Maritim AMNI Semarang

This study aims to examine how strategies strengthen student morale through school programs. In analyzing the problem, this research uses descriptive method with observation, interview and documentation techniques. Some of the findings obtained from research that the strategy of strengthening students' morale is implemented in several aspects; firstly on the school's vision and mission where the school compiles the school's vision-mission and goals which imply faith, piety and religious values ​​to strengthen student morale, second on activities both habituation activities within the school environment or activities outside the school environment related to religious activities to increase religious values, third on school facilities and infrastructure, fourth on school rules which are arranged based on the school's vision-mission and goals. The research results show that the strategy is quite successful in strengthening student morale. There are several findings that can hinder the success of applying student moral values, such as: the number of students that is not balanced with the number of classes, the lack of optimal use of facilities, the lack of commitment from school members, especially the lack of parental cooperation in efforts to strengthen student morale.

Natalia Arta Malau; Teguh Pamuji Tri Nur H

Proceeding. of The International Conference on Business and Economics 2022 Universitas 17 Agustus 1945 Semarang

The role of the MSME sector is very important for the economic growth of a region. Where this sector reflects the local economy, a region and as a driving force for the regional economy. The existence of the Covid 19 pandemic has caused MSMEs actors to have new challenges and problems, regarding marketing in the form of digitalization. Therefore, a strategy is needed, which is able to answer these problems. This MSME Marketing Development Strategy is to see the types and characteristics of  MSMEs, potentials and problems as well as strategies for handling them. The case of this research is MSMEs Boyolali Regency. The results of this study are SWOT analysis, which requires MSME marketing activities based on MSME digitization through increased product marketing through Social Media and E-Commerce.

Dwinanda Linchia Levi Heningdyah Nikolas Kusumawardhani

Jurnal Suara Pengabdian 45 2022 LPPM Universitas 17 Agustus 1945 Semarang

Globalization has penetrated the territorial boundaries of countries in the world, and has affected the order of people's lives, namely in the political, economic, social, cultural and legal aspects. Indonesia as a part of the world community cannot be separated from these influences, including the influence of the development of narcotics abuse. This paper will discuss the problem of the influence of globalization on the development of narcotics abuse, as well as strategies to deal with the development of narcotics abuse in the era of globalization. The discussion shows that the problem of narcotics abuse seems endless in Indonesia. For this reason, a strategy is needed in overcoming narcotics abuse, namely with pre-emptive, preventive and recessive efforts. Besides that, it is necessary to cooperate with the police of other countries in the form of cooperation between countries, the ASEAN regional area and internationally through the United Nations (UN) through the Interpol forum.

Adisty Anggraini; Nisya Aulia; Nurjannah Nurjannah; Zainarti Zainarti

Wawasan : Jurnal Ilmu Manajemenx, Ekonomi dan Kewirausahan 2022 Fakultas Teknik Universitas Maritim AMNI Semarang

A small cassava chip business is a household business that produces snacks made from special cassava snacks. The single most important factor influencing the performance of small businesses in Singapore is their marketing strategy, which takes into account their products, prices, promotions and distribution locations. This research was conducted in the small business community of Bandar Khalipah Village in Percut Sei Tuan district. The purpose of this study was to understand the mix marketing strategies used by the Singapore government. Descriptive qualitative, data collection techniques with notes, and documentation are the methods used for analysis.  Research results 1) the marketing mix strategy used by small businesses in Singapore is a product made with good quality materials, good quantity, has a handle, and is wrapped in plastic. The quoted price is equal to the price. The traditional promotional method still used in Cassava Chips is "lewd mouth to mouth" and "place/distribution channel" is "products marketed slim in the place of production then exist" i.e. "channeled to consumers" through "wholesalers". 2) Product and price are internal determining factors. Externally influenced factors include increased sales during peak hours, while internally influenced factors include sluggish production and promotion locations. External factors that become obstacles include business competitors and seasonal raw materials.