Publication Search

The capital market carries out transactions online, which provides opportunities for people to invest. It is very impressive that it seems as if the capital market is not affordable for the public and the ease of access to the capital market as an investment opportunity is less likely to be captured by the majority of the public due to a lack of understanding about investing in the capital market. This study aims to provide understanding and education regarding processes and strategies in the capital market, so that the public can actively participate in investment activities in the capital market. This study is a qualitative descriptive study by developing an investment scheme and strategy that provides illustrations to facilitate understanding of investors in the capital market. The results of this research are a comprehensive picture of investing starting with the investment process, stock trading mechanisms, various aspects of analysis and investment strategies, so that investors can make investment decisions. The implication of this study is that investors need to determine their investment objectives and have an understanding of investing in the capital market before making investment decisions.

Tourism is now a sector that is experiencing rapid growth supported by developments in information and communication technology. One of the potential tourism destinations in Palembang is the "Punti Kayu" City Forest. However, marketing is still less than optimal. This research aims to explore the implementation of digital marketing in increasing tourist visits to the "Punti Kayu" City Forest. Through a qualitative approach, data is collected through observation, interviews and documentation studies. The results show that digital marketing plays an important role in increasing the visibility of the "Punti Kayu" City Forest in the eyes of the public, especially the younger generation. Social media content strategies, promotion through influencers, and search engine optimization (SEO) are implemented to increase brand awareness and visits. Obstacles such as lack of resources and training become obstacles in its implementation. However, with cooperation between stakeholders and the use of appropriate technology, the potential of the "Punti Kayu" City Forest as a leading tourist destination in Palembang can be achieved. The implementation of digital marketing in tourism marketing for the "Punti Kayu" City Forest shows that technological adaptation in the tourism sector is a necessity in the current digital era.

This service activity attempts to reach out to business actors who are interested in using digital marketing approaches. The service activity was attended by 25 members of the Cibiru Village Tofu business in Bandung. The implementation of activities is divided into two activity steps: socialisation and demonstration. The first step is to educate people about the importance of the internet in boosting the economy in the home industry. The second is an example of how to create a product marketing innovation using social media that can be applied immediately to all participants in the socialisation activity. As a result of this activity, participants will be able to design Kelurahanin product labels and will be able and eager to develop material for marketing strategies using social media. The realisation of success.

Investing in economic development is an important aspect because investment is one of the driving forces in the process of strengthening a country's economy. Several countries have made efforts to increase investment within the framework of their economic policies, as one way to encourage the process of strengthening the economy (Jati, 2012). Over the last decade, investment has not only become an important need for a country to advance its economic development but is also the most important means of developing industry. The research method used in this journal is qualitative. This research uses a qualitative approach to understand the factors influencing traditional markets and their impact on society and the economy. In this research, the author uses descriptive analysis to explain the conditions of traditional markets and the impact of changes in consumer preferences and the shift in people's shopping places to modern shopping centers. Indonesia has decided to become a member of both regional and world trade, such as: GATT (General Agreement on Tariffs and Trade), AFTA (Asean Free Trade Area), APEC (Asia-Pacific Economic Cooperation) and WTO (Word Trade Organization). Indonesia has become a member of regional and world trade, so at the same time, Indonesia has become part of the global community and trade liberalization. Basically, liberalization creates an era of global trade that is free of borders, protection and barriers. This also increases trade competition between economic actors. The challenges of traditional markets in facing the impact of globalization and trade liberalization are characterized by the flow of investment into Indonesia from one most profitable region to another in all investment sectors. This phenomenon makes capital investment or investment a demand to meet the needs of a country, company and society, for example by investing in the modern retail industry (modern markets), such as: supermarkets, hypermarkets, minimarkets.

This research explores the application of Monte Carlo Simulation in estimating portfolio risk in the Indonesian stock market. The primary objective is to assess the effectiveness of this method in predicting portfolio return distribution and managing risk compared to traditional methods like Value at Risk (VaR). Data from the Indonesia Stock Exchange (IDX) were used to analyze stock returns, focusing on sectors such as telecommunications and property. Monte Carlo Simulation was applied to generate multiple scenarios of stock returns based on historical data and probabilistic distributions. The findings show that Monte Carlo Simulation provides a more comprehensive risk estimation, especially for stocks with high volatility and small market capitalization. Unlike VaR, which assumes a normal distribution, Monte Carlo Simulation accounts for extreme risk events and market uncertainties. The study also highlights the importance of diversification, as portfolios with a mix of high and low volatility stocks demonstrate a more stable risk profile. The results suggest that Monte Carlo Simulation is an effective tool for investors looking to manage risk in dynamic market conditions, providing more accurate and reliable estimations compared to traditional risk assessment methods. This research recommends further exploration of Monte Carlo Simulation in other sectors or with varied data for broader applications in risk management.

In the growing of digital era, technological advances have brought many innovations in the use of websites as a marketplace online for online sales and promotions. The use of the website is by designing a web design. Good web design includes not only visual aesthetic aspects, but also functionality, intuitive navigation, and responsiveness to various devices and users. Due to advances in technology and utilizing it, methods of disseminating information can be very easy and fast to do. Through a qualitative approach and design studies that can explore various aspects of design, including illustration and UI/UX which influence visual value and function.  

Data mining is a technique to extract new information from the data warehouse, information is considered very important and valuable because by mastering the information so easily to achieve a goal, this makes everyone competing to obtain information, as well as on trading businesses such as bag store BRANDED. store is located close to the home of the population, this certainly affects the level of sales, with the daily sales activities, sales transaction data will continue to grow, causing data storage is greater. Sales transaction data is only used as an archive without being put to good use. Basically the data set has very useful information. The analysis of market basket with Apriori Algorithm is one method of data mining which aims to find the pattern of association based on consumer spending pattern, so that it can be known what items are purchased simultaneously. The result of this research found that the highest support and confidence value is Ysl and Chanel with a support value of 50% and confidence of 75%.

It is difficult for company players to market their products in the current digital era so that the share market expands. As a service partner, Tani Sejahtera Group offers excellent products. Gandus specialty coffee requires online media marketing through the use of e-commerce to promote supportive activities. Use the Rational Unified Process method (RUP) to approach implementation, which is incorrect. Developing web applications is one strategy utilized in problem-solving marketing. A website designed specifically for partners, www.kt Sejahtera Kopi.com, offers online ordering capabilities. Using a website for media promotion will enable you to reach a larger audience, which will benefit farmers in the prosperity group.

The aim of this MSME training program is that the aim of entrepreneurial training is not to direct people or SMEs to create new businesses, but to help SMEs to see business opportunities and new markets by looking at them from a different angle. This different angle is more directed at the need for new innovations from businesses that are currently being run and ensuring business continuity. This activity can increase sales and profits, expand target markets, deepen customer loyalty, and increase competitive advantage (Perwita, 2021). The benefits obtained from this activity are for participants to gain knowledge and product promotion. Increased product orders from a wider target market will also be obtained. Apart from that, this activity also provides social learning for the implementing team, namely students. Students interpret the knowledge gained on campus by providing benefits to many people. Students also carry out downstream research and interpret knowledge for the progress of SMEs. Increased product orders from a wider target market will also be obtained. The method used is Participatory Action Research (PAR). From the results of the service, it can be concluded that this MSME training was carried out so that Konveksi Aura consumers would increase and expand from various regions. This MSME training uses Instagram media which will be filled with content and product videos. This video content is in the form of product manufacturing procedures, types of products produced, and profiles, pachaking designs. The content video is published on the durian village Instagram account.

Night markets have long been a popular place to do food business, and one of the trending products is grilled octopus. To optimize this business potential, implementing a digital business strategy has become key. This journal presents a brief overview of how digital business is used to market grilled octopus at night markets. The application of digital business in marketing grilled octopus at night markets involves various aspects. First of all, outlet owners can take advantage of technology by creating an official website for their outlet. This website not only serves as a platform to display menus and store locations, but also as a tool to communicate with potential customers. Social media also plays an important role in marketing. By managing accounts on platforms such as Facebook, Instagram, and Twitter, outlet owners can share product images, customer reviews, and promotional information. Apart from that, email marketing is also an effective strategy. Collecting customer email addresses and sending them information about special offers, discounts, or new menu items can increase customer engagement. Joining popular food delivery apps such as GrabFood or GoFood also helps in expanding customer reach, especially if the grilled octopus outlet does not yet have a physical presence in the location. Although implementing a digital business has clear benefits, there are also challenges that need to be overcome. Intense competition in night markets requires outlet owners to create creative and different marketing. Additionally, adequate online management is the key to success, and outlet owners may need to train themselves or obtain technical support to manage their digital assets. In conclusion, the implementation of digital business has had a positive impact in marketing grilled octopus at night markets. However, outlet owners need to be aware of the challenges that may arise and try to continue to improve their strategies in facing increasingly fierce competition in the digital world.

Abstract. We can't let go of the name of the calendar, of course most homes or work spaces need a calendar. The calendar is not only limited as a reminder of the time, nowadays the promotional media also utilizes various media to improve marketing efficiency, so the Calendar now has a dual function, besides the time indicator can also function as a promotional medium, Therefore many Companies and institutions want to create their own calendars, One of them is the Ministry of Religion RI, Through the branding company PT. established partners noble, this journal discusses Calendar Design on the Design Design of Calendar 2024 For the ministry of religion of the Republic of Indonesia, this design uses a qualitative method based on interviews and literature studies, through the said process resulted in the design of the Calender 2024 Ministry of Religion. Keywords: Calendar, Promotional Media, Ministry of Religion     Abstrak. Kita tidak bisa lepas dari namanya kalender, tentunya Sebagian besar rumah atau ruang kerja membutuhkan kalender, kalender bukan hanya terbatas sebagai pengingat mengenai waktu, saat ini media promosi juga memanfaatkan berbagai media untuk meningkatkan efisiensi marketing, karena itu Kalender sekarang mempunyai fungsi ganda, selain petunjuk waktu dapat difungsikan juga sebagai media promosi, Oleh karena itu banyak Perusahaan dan Lembaga yang ingin membuat kalender mereka sendiri, Salah satunya Adalah Kementerian Agama RI, Melalui Perusahaan branding PT. mitra mapan mulia, Jurnal ini Membahas Mengenai Desain Kalender Pada Perancangan Desain Kalender Tahun 2024 Untuk Kementerian Agama Republik Indonesia, Perancangan ini menggunakan Metode Kualitatif yang berdasar pada wawancara dan studi literatur, Melalui Proses Tersebut dihasilkan desain Kalender 2024 Kementerian Agama.

The abstract contains a brief description of the purpose of community service, the methods used, and the results of community service. The emphasis of abstract writing is mainly on the results of community service. Abstracts are written in Indonesian and English. Abstract typing is done single-spaced with margins that are narrower than the right and left margins of the main text (max. 200 wordThis service is carried out to form an understanding and utilization of fishermen's catches regarding the productivity of coastal women who can help meet the needs of daily life by not only expecting sales results from the catch of fishermen (their husbands/families) but are expected to be able to provide development and insight into coastal women that fishermen's catches can be used as product development that can increase their family's income. Then it is also hoped that these coastal women will be able to market their products according to their economic market targets so that the needs of fishing families can be fulfilled and the welfare of fishing families can be achieved. The plan for this service activity will be carried out for 1 day with the socialization of the productivity of coastal women, 1 day of product manufacturing training, making brands, packaging, and product distribution and 1 day of evaluation of the results by re-observing the economic development of coastal women in Pahlawan Village, Tanjung Tiram District, Batu Bara Regency.  

Micro-enterprises play an important role in the regional economy but often face obstacles in financial management and marketing strategies. A lack of understanding in financial management causes inefficiency in capital management, while minimal use of digital technology in marketing limits business competitiveness. This community service program aims to increase the capacity of micro-enterprises in Brangjan Village, West Ungaran District, Semarang Regency through financial management training and digital marketing strategies.The methods used in this program include socialization, training, and direct assistance in simple financial recording, working capital management, and the implementation of digital marketing strategies using social media and e-commerce platforms. The results of this activity show an increase in participants' understanding of financial management and their ability to implement digital marketing to expand market reach. With this training, it is hoped that micro-enterprises in Brangjan Village can develop further, become more competitive, and achieve long-term business sustainability.Additionally, the training on simple financial management provided participants with an understanding of transaction recording and the importance of cash flow in maintaining business operations. In terms of digital marketing, participants were trained to utilize social media and e-commerce platforms such as Instagram, Facebook, and Tokopedia to introduce their products to a wider market. Moving forward, it is hoped that participants will be able to leverage this knowledge to optimize their revenue and expand their customer base. This program also contributes to increasing digital and financial literacy for micro-entrepreneurs in the village. Overall, the training aims to create a more sustainable and efficient business ecosystem, which in turn can enhance the competitiveness of micro-enterprises at the local and regional levels.

This study investigates the impact of information technology education and mentoring on enhancing the productivity of Small and Medium Enterprises (SMEs) in Probolinggo Regency. Involving 30 SME participants, the study utilized qualitative methodologies, including interviews, surveys, and observations, to assess changes in participants' knowledge, attitudes, and practices towards information technology. The results indicate a significant increase in understanding and use of digital technology post-activity, with 85% of participants reporting improved knowledge and 90% exhibiting a positive attitude towards the use of technology in their businesses. Practical implementation of new skills was observed in 65% of participants, who successfully activated and managed accounts on online marketplaces within two weeks after training. The study concludes that effective education and mentoring in information technology are crucial catalysts for digital adaptation in SMEs, especially in rural areas, and highlights the need for more tailored training approaches for older participants.

Urban farming in Makassar City is one of the government programs called Lorong Garden where the people who carry out this activity are called alley farmers and they do chili cultivation to fulfill their daily needs and also as additional income. This study aims to identify the response of alley farmers to the implementation of chilli urban farming. This research was conducted in Makassar City, South Sulawesi Province. The selection of this location uses a purposive sampling technique based on the consideration that all districts in Makassar are the executors of this urban farming program. Respondents in this study are urban farming actors, namely the aisle farmers. To find out the description of the implementation of urban farming in Makassar, a qualitative descriptive analysis was used to see the activities of the executors of urban farming starting from land preparation, planting, maintenance, harvesting to marketing. Data collection was carried out through semi-structured interviews with respondents in the field in order to provide the information needed. It was concluded that the response given by the urban farming aisle farmers was very good at this activity, it was seen that the community was active in training, increasing household income, killing healthy and nutritious community food, improving the environment and the potential for chili agribusiness development.    

The development of Small and Medium Enterprises (SMEs) is one of the government's priorities, especially in Tebing Tinggi City. Known as an industrial city, it becomes an opportunity for the development of SMEs, which are the majority of the workers. The development of SMEs, especially "Culinary Clusters" that have high added value to economic growth, needs to be given greater attention to developed. The purpose of this study is to analyze the factors that influence the business performance of SMEs in Batam City. The method used to determine the relationship between these factors uses partial least square- structural equation modeling (PLS-SEM) with SmartPLS 3.0 software. The results of data processing show that internal and external factors influence the performance of SMEs. External factors consist of government policies, socio-economic conditions, and culture, the role of related institutions has a significant influence on the condition of internal factors consisting of aspects of human resources, finance, technical production, and marketing. External and internal factors have a positive and significant influence on the performance of SMEs.

Managing IPR ownership of copyrighted products is very urgent to do. IPR is a form of legal protection, valuable assets, and the economic value contained therein for individuals and groups. Apart from that, it can increase competitiveness and expand market share in aspects of commercialized intellectual property. The aim of this PKM activity is to increase the understanding of KRENOVA Jombang District participants about the importance of IPR and at the same time provide assistance in managing IPR. This activity uses several service stages, namely activity preparation, PKM team coordination, implementation, and collecting and proposing IPR files. This activity resulted in the issuance of IPR certificates for participants and increased participants' understanding of IPR.

Educational institutions must be able to analyze the needs of the community. This study analyzes the management of digital public relations in building a positive image of madrasas implemented at MTs Az-Zainiyah I Randumerak. A qualitative approach and type of case study research used in this study. In collecting research data using several techniques, namely participant observation, in-depth interviews, and documentation studies. The research data consists of primary and secondary data, where primary data is obtained from research informants consisting of the head of the madrasah, the head of public relations, the head of administration, teachers. Meanwhile, primary data consists of national and international journals. The data analysis used consists of data reduction, data display, and conclusion drawing. The management of digital public relations in building a positive image of madrasah is carried out by involving public relations management functions consisting of planning, implementation, and control. The implementation of digital public relations only uses the Facebook platform in communicating with the community. The madrasah strategy in building a positive image is carried out starting with building opinions to marketing education.

Halal SMEs in Pekalongan need to adopt a more progressive approach to remain relevant and competitive. Innovation is not just a concept but also an urgent necessity to enhance products, production processes, and marketing strategies. Halal SMEs in Pekalongan should view innovation as the key to improving their competitiveness globally. Empowering Halal SMEs through the Pekalongan Halal Special Economic Zone (KEK) should be the main focus in the strategic plan and regional economic development. This research utilizes qualitative descriptive research with an exploratory approach. It is also a type of literature study. The results of this literature review illustrate the importance of empowering Halal SMEs to achieve global competitiveness through innovation and collaboration. In the context of empowerment, crucial aspects include capital, education, training, and financial support, needed to enable SMEs to develop their production capacity and innovation. Furthermore, the Pekalongan Halal KEK plays a significant role as a facilitator of the growth of the halal economic sector. The KEK provides incentives, infrastructure, and strict regulations that encourage transparency and access to the global market for halal products.

In the era of rapid development of digital technology, one of the marketing strategies that is increasingly being applied is through artists as advertising promotions for a product through television, including advertisements on Clear shampoo products. The main objective of this study was to evaluate the effect of celebrity endorser analysis, brand image, brand trust and television advertising on shampoo purchase decisions at Mapur stores in Brebes District. The correlation method with the quantitative approach method carried out is based on positivistic research data (concrete data), namely numerical values that will be measured by statistics as a calculation test tool, related to the problem studied to produce a conclusion. The population of this study was Clear shampoo customers at the Mapur store, Jagalempeni Village, Brebes Regency. The sample was obtained by the Slovin formula with a margin of error of 10% of the population of 413 people, then a sample of 80 respondents was obtained. The research instrument used was in the form of primary data from filling out questionnaires. The results of the t test in the study found that the brand trust variable did not have a significant influence on purchasing decisions, brand trust had an effect on purchasing decisions, television advertisements did not affect purchase decisions. Based on the F test, this value is obtained that brand trust has the most significant influence, followed by brand image, television advertising, and celebrity endorsers in order of significance of influence in a given analysis model. These results provide an idea of the relative contribution of each independent variable to the dependent variable simultaneously influencing the determination in purchasing decisions on Clear shampoo products.