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MSMEs Ning Saudah is an instant herbal medicine product business located on Jalan Penjaringan Sari, Rungkut District, Surabaya. The owner of the business is named Nur Saudah. This research explores the role of product and packaging innovation in improving branding in Micro, Small and Medium Enterprises (MSMEs) in the instant herbal beverage sector, with a focus on the case study of MSME "Ning Saudah". Instant herbal drinks have great potential in the modern consumer market who is increasingly concerned about a healthy lifestyle. The challenges faced by MSMEs involve price competition, changes in consumer trends, and ambitions to expand market share. This research aims to analyze the influence of product and packaging innovation on increasing the branding of "Ning Saudah" MSMEs. The implementation method involves a two-month Merdeka Entrepreneurship (WMK) internship, with steps such as product analysis, research and development, production, packaging innovation, testing, marketing and evaluation. The research results show that through product and packaging innovation, "Ning Saudah" MSMEs succeeded in strengthening the attractiveness of the product and creating a strong brand image. A well-planned marketing and branding strategy also contributes to increasing product visibility. This internship program not only provides benefits for MSMEs in overcoming challenges, but also provides valuable experience for students.

Improving the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) is a primary focus in this digital era. This research explores efforts to enhance the branding of Puspazary MSMEs through packaging innovation and digital marketing strategies. The collaborative approach involves updating packaging design through re-branding photoshoots and digital marketing via Instagram. Through a two-month internship, the team focused on introducing the MSME, accessory production, marketing strategy analysis, content creation, and participation in innovation development. During the internship, re-branding photoshoots were implemented, packaging innovation by transitioning from cardboard to transparent ziplock, and digital marketing through Instagram. The results of these activities created a more attractive branding and increased competitiveness for Puspazary MSMEs, emphasizing the importance of innovative branding strategies in supporting MSME sustainability amid global market dynamics. The conclusion highlights the positive outcomes of implementing packaging and digital marketing innovations, while recommendations involve the continued development of digital-based branding strategies to expand market reach and enhance the resilience of Puspazary MSMEs in this digital era.

Income is the amount of money or goods received from other parties, as well as profits from industry, which are estimated based on the amount of money currently available. When selling both in the market and outside the market area, traders must have a strategy so that their merchandise is sold and the trader's income increases. So this research aims to determine the effect of business location on income according to a sharia economic perspective. The type of research used in this research is library research using 30 out of 50 references, where the data source is taken from Google Scholar. The approach used in this research is a qualitative approach with domain data analysis. The results of this research indicate that location has a significant influence on trader income. This is because the more strategic a location a trader chooses, the higher the income they will earn. If the location is also easy to reach, it will be easier for consumers to get what they want, as in Islamic teachings that if someone gives kindness to another person, that kindness will return to him.    

This research focuses on selling android-based coffee powder to disseminate semende specialty coffee. The purpose of this study is to design a sales application that has not been optimal so far and sales of cemente coffee powder have increased more than before. This is the background for this research. In collecting data, researchers used qualitative descriptive methods including conducting interviews, observation and literature study. So that data is obtained that there is no available access that makes it easy for UMKM Ms. Nurbaiti's to market this special cement coffee powder. The results of this study are in the form of an Android-based application design for the sale of original cement coffee powder for UMKM Ms. Nurbaiti's s which is expected to help with the problems that occur. Using an Android-based sales information system can help UMKM owners and buyers sell and buy coffee powder quickly, for the system development method using the RAD (Rapid Application Development) method.

In the current era of globalization and digitalization, business innovation is crucial for organizations to maintain and enhance competitiveness. The utilization of Information Systems and Technology (IT) serves as a foundational element for business innovation. This article explores how organizations can implement business innovation through the utilization of IT to achieve a competitive advantage. It delves into the central issues of IT in the business context, discussing the role of IT in supporting business operations and strategies. The study aims to understand the pivotal role of business innovation in organizational success and examines real-world cases where organizations successfully implemented innovation through IT. The challenges and obstacles faced, including data security and implementation costs, are addressed, and effective strategies to overcome these challenges are proposed. The conclusion highlights the strategic significance of investing in business innovation supported by IT for organizations aiming to stay relevant and sustainable in the ever-evolving global market.

This article was created by reviewing the acquisition case carried out by PT Semen Indonesia of PT Holcim Indonesia. The purpose of writing this article is to determine the impact of the acquisition carried out by PT Semen Indonesia. This research uses the literature review method as a research approach. The information that will be used in this research is optional, obtained not through direct insight, but through the consequences of exploration carried out by experts in the past. The results of this article illustrate that the acquisition occurred when PT Holcim, which is owned by Lafarge Holcim Ltd, clearly stated its hope of being able to sell 80.6% of its portion which was ultimately purchased by PT Semen Indonesia. The conclusion from the discussion of the article is that PT Semen Indonesia's acquisition of PT Holcim Indonesia will result in a decline in the company's financial performance and an increase in company value which occurs due to expanding production limits, increasing products and developing market share at PT Semen Indonesia.

This study was conducted to determine whether a printing business should be established in Palangkaraya. The data sampled in this study is qualitative primary data. The collection of all data required in this study was carried out through the interview method. According to Esterberg in Sugiyono (2020:114) an interview is a meeting of two people to exchange information and ideas through questions and answers, so that meaning can be contributed to a particular topic

This journal discusses the strategies applied to develop branding for Micro, Small, and Medium Enterprises (MSMEs) UD ALINDRA by updating the design of catalogs, label stickers, and Instagram content. The aim of this research is to enhance the effectiveness of promotion, marketing, and product sales for these MSMEs. The method employed involves interviews with the owners of MSME UD Alindra to gain in-depth knowledge about consumer perceptions and the current branding strategies, analyzing existing challenges, and planning for production, promotion, and design updates. Through a creative approach in designing product catalogs, eye-catching label stickers, and Instagram content that aligns with trends and consumer needs, it is expected that this research will significantly contribute to increasing product sales margins, optimizing MSME owners' understanding of strong and effective branding strategies, and reinforcing their awareness of the positive impact gained from product branding, including enhancing consumer appeal and the product image for MSMEs. The results of this study indicate that the implemented developments positively contribute to the promotion of products from MSME UD ALINDRA and offer valuable insights for MSME owners to improve and enhance their product branding strategies.

This service aims to increase knowledge of financial reports at Burjo Minang MSMEs and Berkah Market Snacks in Tamantirto through simple bookkeeping education and training. This research was conducted using qualitative methods and a descriptive approach. The research results show that simple bookkeeping training provides significant benefits for MSMEs in making accurate financial reports. This research also identifies factors that cause errors in bookkeeping and provides solutions to overcome these problems. Thus, this research contributes to increasing knowledge regarding financial reports and the effectiveness of bookkeeping at MSMEs Burjo Minang and Jajanan Pasar Berkah.

Currently, various industries see the increasingly rapid development of modern technology, almost all institutions need a government information system, one of which is to automate data storage more quickly and easily. The levy receipt system is an example of information technology. One of the government agencies in Gresik Regency that has not implemented an information system for data processing is the Cooperative Service, located in Gresik, Kembangan, KEC.kebomas, Gresik Regency, East Java 61121. assisting other officers who handle administration in the Market Tax Sub-section, namely data processing Daily or monthly Market Tax payments still use a Tax Control Card or. To overcome this problem, an information system was developed using the PHP and HTML programming languages ​​and MYSQL DATABASE. The research methodology used in this research uses data collection methods. The conclusions are expected to help simplify the management of market services, such as managing traders, processing kiosks and losses, and processing fee data and reports, it is also hoped that it can reduce the risk of damage.

In the ever-evolving digital era, marketing is undergoing significant changes. Rapid developments in the world of marketing demand a deep understanding of effective methods in reaching the target market. The purpose of this research is to compare how influencer marketing and traditional marketing strategies can influence young audiences' purchase intention. This research uses a qualitative approach with a literature study method, and focuses on the influence of influencer marketing and traditional marketing strategies on young consumers' purchase intention. Influencer marketing is an important strategy for market segmentation, building trust, and faster turnaround time. With a large social media following, digital influencers can significantly influence consumers' purchase intention. Authenticity and personal engagement are key aspects of influencer marketing. Combining traditional and influencer marketing can create a responsive strategy for young audiences. Influencer marketing and traditional marketing significantly impact consumer interest and advertising effectiveness. The marketing mix increases trust and confidence, which leads to increased purchase decisions. Understanding the influence of influencers can help companies develop effective strategies, allocate resources wisely and increase profits.

This service activity explains how social media can be used to market MSME products in the Gamplong area. The purpose of the service is to introduce MSME products to the wider community in order to capture great potential. This research metdhod is descriptive qualitative. From the results of the service, it was found that the use of social media has good benefits in increasing sales of MSME products in the Gamplong area.

Technological developments in Indonesia have an influence on current developments, especially fast food restaurants which are currently a trend among consumers, including McDonald's. With the trend of fast food such as McDonald's, many competitors have emerged with similar companies. This research was conducted with the aim of knowing and analyzing McDoanald's marketing strategy using a SWOT analysis consisting of Strengths, Weaknesses, Opportunities and Threats. The method in this research is a case study using SWOT analysis. The data used in this research is secondary data. On the other hand, qualitative research is a type of research that uses techniques to extract information using data sets that are larger than one point of view, such as journals, articles, and so on. This type of qualitative research is carried out by collecting clear data to analyze information related to ongoing research. The research results show that McDonald's has strengths, weaknesses, opportunities and threats in its marketing activities. The results of the analysis show that McDonald's must use a strategy to increase the effectiveness of promotions through advertising, media and existing websites as well as adding sponsorship and collaboration with other top artists.

This research highlights significant changes in consumption patterns and digitalization that pose challenges for businesses that are unable to adapt to these changes. Data shows that the majority of SMEs in Indonesia have not yet entered the digital ecosystem, one of which is business actors who are members of the Pandean Lamper Village SME Community. Therefore, promotional video training using the CapCut application is a strategic solution. This application is popular, free, and has complete features. Against this background, the research explores how to improve the digital marketing competence of SMEs through promotional video training. Aims to provide knowledge and skills to SMEs in digital marketing, so that they can utilize social media and video to promote their products. The benefits include increasing sales turnover for SMEs and contributing to academic development at Semarang University. This activity was attended by 28 people, with an age range of 25 – 60 years, the majority of whom are business people in the culinary sector. From the results of these activities, participants felt the benefits and were willing to persist in participating in the training activities until completion.

The war between Ukraine and Russia has had a big influence on the world, especially from a political perspective. Russia's invasion of Ukraine on Thursday, February 24 2022 stems from internal conflict between the two countries. Due to this incident, Russia received criticism from the international community, including Indonesia. The United States condemned the invasion and imposed economic sanctions on Russia. These sanctions take the form of stopping the operations of Russian-owned financial institutions in the United States, freezing all investment assets and property of individuals close to the Russian President, as well as restrictions on Russian debt transactions. After being hit by economic sanctions, Russia was also subject to a crude oil embargo by the European Union and the United States. The war that occurred influenced the increase in oil prices due to Russia's invasion of Ukraine, causing new challenges in the global economy. This research uses library research. Library research is research whose main object is literature (library) which utilizes sources from literature to obtain research data, so that library research limits its activities to literary materials related to the research object. The research results show that the war between Russia and Ukraine has had various negative impacts that threaten all sectors, especially the economy in terms of global trade. As is known, these two countries are the largest suppliers of various main commodities such as wheat, fertilizer, natural gas and oil. Where these commodities are really needed by international consumers. Russia and Ukraine have a significant market share of the supply of oil, gas and other commodities, so the invasion has increased the prices of these commodities. The direct impact of rising commodity prices affects economic growth in the countries involved. This means that the economy in Southeast Asia will be affected by the war that is taking place. Continued conflict could have drastic effects in Southeast Asia. The impact of the Russian and Ukrainian wars has an impact on the Southeast Asian economy and will be more detrimental than the impact of the COVID 19 pandemic. This is because it is related to the global economy in essential areas.

This research aims to analyze how Zara in the Matoshi Family Preamble novel relates to strategies against enemies in unhealthy businesses and implementing illegal businesses. This research uses reading techniques and note-taking techniques. This research is included in qualitative research using data sources from the novel by Auntie Zara entitled Preambule Matoshi Family which was published by PT. Bukune Creative Cipta in 2023. In this research, we find out how Zara can fight business enemies who attack us unhealthy by implementing illegal business. The research results reveal various illegal business competition strategies such as smuggling illegal goods, sabotage, selling to the black market, fraud, looking for scapegoats as applied by the characters in the novel. This research provides insight into illicit business so that individuals can know the risks of implementing illicit business.

This study aims to determine the Business Competition in the Novel Gadis Kretek by Ratih Kumala. The novel was published in 2012. The data collection techniques used are reading techniques and analyzing techniques. The method used in this research is qualitative method and descriptive analysis method. The source of data used in this research is the literary work of the novel Gadis Kretek by Ratih Kumala. Based on the results of the study, it can be concluded that there are factors that affect business competition in the Gadis Kretek Novel, namely industry competition, bargaining power of buyers, and the threat of substitute products.

This financial management and digital marketing assistance aims to provide knowledge of financial often experienced by UMKM entrepreneurs is ineffective financial management, and a lack of knowledge causes poor business performance. Not only that, but weak digital marketing knowledge is also a problem that is lacking in UMKM entrepreneurs. Therefore, it is necessary to have training and mentoring activities for financial management and digital marketing for local UMKM entrepreneurs. The implementation of this activity was carried out from July 24, 2023, to August 8, 2023. This activity was attended by two UMKM entrepreneurs. The methods the team used were counseling and mentoring. The results of this activity can increase knowledge and financial management, both properly and professionally.

The rise of the Korean Wave which is currently popular in Indonesia, especially among the younger generation, also has an impact on the millennial generation. Without realizing it, the younger generation in Indonesia presents Korean culture which is spread through K-Pop and K-sensation such as beauty products (beauty and skin health care products). Most young people who love K-Pop have their own Korean names. This name appears on their casual network and many mention "Korea" or "Seoul" as their starting place. (Valenciana & Pudjibudojo, 2022).

Monetary policy is a vital instrument in managing a country's economic stability. Global economic transformation and dynamics in financial markets require in-depth evaluation of monetary policy. This research aims to analyze the influencing factors of monetary policy and investigate the impact of its transformation in the current economic context. Through a careful methodological approach, this research uses secondary data analysis from various global and national economic sources. The literature review investigates the current literature on monetary policy and economic transformation. The results of the data analysis provide deep insight into the factors influencing monetary policy and the consequences of its transformation. The main findings show that changes in the global economic order, financial technology and capital market dynamics play a major role in changing the monetary policy paradigm. This transformation can have a significant impact on economic stability and societal welfare. The conclusions of this research provide a basis for developing policies that are responsive and adaptive to economic transformation. The practical implications of this research include the need to update a more dynamic monetary policy strategy to answer new challenges in the era of globalization. It is hoped that further research will deepen specific aspects of monetary policy transformation to provide a more comprehensive view.