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Fitria, Nessa Rahma; Hidayati, Nur; Zamzam, Nurali Agus Najibul

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2025 FEB Universitas Maritim Semarang

This study aims to analyze the effect of physical work environment, work motivation, and teamwork on employee performance at PT Adira Dinamika Multi Finance Tbk. The research employed a quantitative approach with a survey method involving all 51 employees as the total sample using a saturated sampling technique. Data were collected using a five-point Likert scale questionnaire developed from the theories of Herzberg, Luthans, and Tuckman. Validity and reliability tests were conducted to ensure instrument quality, while data were analyzed using multiple linear regression with SPSS version 26. Classical assumption tests, including normality, multicollinearity, heteroscedasticity, and autocorrelation, were performed to verify the model’s adequacy. The results indicate that the physical work environment, work motivation, and teamwork have positive and significant effects on employee performance, both partially and simultaneously. Among these variables, work motivation exerts the strongest influence on performance improvement. Overall, the three independent variables explain 84.2% of the variation in employee performance, while the remaining 15.8% is explained by other factors not included in the model. These findings highlight the importance of strengthening employee motivation, improving workplace conditions, and fostering a collaborative work culture to enhance human resource management effectiveness in the financial service industry.

Sawalinda, Refi; Mahyudi Saputra, Beny; Sri Hardiningrum, Iing

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2025 FEB Universitas Maritim Semarang

This study aims to examine the influence of transformational leadership, work motivation, and organizational culture on organizational commitment at PT Kembang Jawa Permai. The research employs a quantitative approach with an associative causal design, using a survey method and data collected through a questionnaire distributed to all 46 employees as respondents. The sampling technique used is saturated sampling, considering the small population size. Data analysis was performed using multiple linear regression analysis with validity, reliability, and classical assumption tests (normality, multicollinearity, heteroscedasticity, and linearity) conducted beforehand to ensure model accuracy. The results indicate that transformational leadership, work motivation, and organizational culture each have a positive and significant effect on organizational commitment, both partially and simultaneously. Among the three variables, organizational culture shows the most dominant influence, indicating that strong organizational values and teamwork orientation play a key role in strengthening employee commitment. The coefficient of determination (R²) of 0.848 implies that 84.8% of the variation in organizational commitment can be explained by the three independent variables. This study contributes to human resource management theory and provides practical insights for organizations to enhance employee commitment through effective leadership, motivation, and cultural reinforcement.

Faizatunnisa Faizatunnisa; Syahrial Addin; Yulia Mujiaty

Pusat Publikasi Ilmu Manajemen 2025 Fakultas Ekonomi & Bisnis, Univ

This study aims to analyze the influence of leadership style and work productivity on employee performance both partially and simultaneously. This study uses a quantitative approach with a saturated sampling method on the entire population of DPMPTSP employees totaling 59 respondents. Data were collected through questionnaires and analyzed using multiple linear regression and validity, reliability, T-test, F-test, and coefficient of determination tests with the help of SPSS software version 21. The results of the t-test that leadership style (X1) has a significant effect on work performance, can be seen from the calculated t value of 3.365> t table 2.003 and a significance value of 0.001 <0.05, Work productivity (X2) has a significant effect on performance obtained a calculated t value of 2.333> t table 2.003 and a significance value of 0.023 <0.05. The f test obtained a calculated f value of 30.680 > f table 3.16 and a significance value of 0.000 < 0.05, so it can be concluded simultaneously that leadership style and work productivity have a significant effect on employee performance. Leadership style contributes an influence of 47.6%, work productivity of 42.6%, and both simultaneously explain 52.3% of employee performance variables. These findings provide strategic recommendations for government agencies to improve employee performance through strengthening leadership and increasing work productivity.

Sonia Oktavianis; Youmil Abrian

Jurnal Manajemen Pariwisata dan Perhotelan 2025 International Forum of Researchers and Lecturers

Based on the results of interviews with HRD BW Luxury Hotel Jambi, it is stated that there are still employees who are often late for work every month. As many as 27% of employees have less than 1 year of service, indicating a high employee turnover rate. In addition, there is no compensation system provided to employees. The employee turnover rate also reached 13%, this became the focus of my research on the influence of work environment and compensation on employee loyalty at BW Luxury Hotel Jambi. Information collection was carried out through distributing questionnaires that had proven their validity and reliability to 90 respondents selected using the total sampling technique. This research is a quantitative descriptive study that uses the clausal associative method. Data analysis was carried out using multiple linear regression tests with the help of SPSS software. The results showed that: work environment variables were in the sufficient category with a percentage of 34.4%, compensation variables were categorised as sufficient with a percentage of 36.6%, and work environment variables were categorised as good with a percentage of 42.2%. The R Square value obtained is 0.325 with a sig level. 0.00 <0.05, then the effect of work environment variables and compensation variables on loyalty is 32.5% and the rest is influenced by other factors.

Kezya Laurens Putri Antonia; Dewanta Facrureza

Jurnal Manajemen Pariwisata dan Perhotelan 2025 International Forum of Researchers and Lecturers

This research examines the phenomenon of Gado-Gado Boplo as a legendary eating place recognized by Kompas, Flokq, and Nibble articles. The research uses quantitative methods using questionnaires via Google Form and secondary data from the internet, journals and interviews. The sample used was 100 people who had eaten at Gado-Gado Boplo using a Likert scale. All questions were declared valid, with a calculated R value > R table, after which the data was evaluated using Cronbach's alpha for reliability and Pearson Correlation for validity. Apart from that, the Cronbach alpha data value > 0.6 shows its reliability. The data was then subjected to multiple regression analysis, classical assumption testing, and hypothesis testing (T and F tests). The Excellence variable (X3) has a partially significant influence on the Purchasing Decision variable (Y), but the Strength (X1) and Uniqueness variables (X2) do not have a partial influence on the Purchasing Decision variable (Y), according to the T test. Furthermore, jji F shows that variables X1, X2, and X3 all influence Y significantly at the same time. In conclusion, superiority has a favorable and large influence on purchasing choices, but strength and uniqueness only have a small influence. These three X factors all have a significant influence on purchasing choices (Y) at the same time.

Shadiqatil Aqwal; Feri Ferdian

Jurnal Manajemen Pariwisata dan Perhotelan 2025 International Forum of Researchers and Lecturers

This research start with the service quality problem regarding those who wish to visit again. This research employed a descriptive research design using quantitative data. This research used both primary and secondary data sources. Tourists at the Nyarai Lubuk Alung Waterfall tourist attraction make up the research population. Using non-probability sampling techniques, the research sample consisted of 276 consumers. Purposive sampling research is the type that is carried out. A Likert scale questionnaire that has gone through validity and reliability testing is used as a collection for data tool and then processed with SPSS 25.00. The results of this research shown that service quality is in the quite agree category, namely 51.81%. Furthermore, the variable desire to visit again is in the agreed category, namely 35.51%. The impact of service quality (X) influences the desire to visit again (Y), with a score of 11.1% and 88.9% influenced by other factors. Additionally, the results of the multiple linear regression analysis yielded a t value of 0.450 with sig. 0.000 < 0.05 and a calculated F value of 1.203 with sig. 0.000 < 0.05, indicating a significant effect of the service quality variable on the desire to return.

Ivan Kolivanof; Feri Ferdian

Jurnal Manajemen Pariwisata dan Perhotelan 2025 International Forum of Researchers and Lecturers

This study aims to determine the effect of room rates and room facilities on guest satisfaction at Rocky Plaza Hotel Padang. This type of research is quantitative descriptive research with causal associative methods. The population in this study is consumers who have visited Rocky Plaza Hotel Padang with a sample of 354 respondents. The data in this study used primary data and secondary data. The research instrument uses questionnaires arranged according to the Likert scale.instrument trials use validity tests and reliability tests. Data were analyzed using data metabulation and descriptive data. The results of this study are that room prices at Rocky Hotel Padang show a good category with 67.57%, the level of achievement of respondents in the room price variable is at 67.57% which is categorized as good, which is in accordance with the level of respondents' achievements which are at 66% - 85% is declared a good category. Room facilities at Rocky Hotel Padang show a good category with 66.28%, the level of achievement of respondents in the variable room price is at 66.28% which is categorized as good, which is in accordance with the level of respondents' capian which is at 66% - 85% is declared a good category. The decision to stay at Rocky Hotel Padang shows a sufficient category with 60.93%, the level of achievement of respondents in the variable decision to stay is at 60.93% which is categorized as good, which is in accordance with the level of respondents' achievements which are at 66% - 85% is declared good. Room rates have a positive and significant effect on the decision to stay at Rocky Hotel Padang. Room facilities have a positive and significant effect on the decision to stay at Pangeran City Hotel Padang.  

Fresil Nurassyafa Almayunda; Hardian Iskandar; Dodi Jaya Wardana

Jurnal Ilmu Pertahanan, Politik dan Hukum Indonesia 2025 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

The Memorandum of Understanding (MoU) is a preliminary agreement in contracts established under the Common Law system, and this research is based on the increasing phenomenon of using MoUs as an initial form of agreement in various fields, including the organization of beauty pageants; however, in practice, there remains ambiguity regarding the extent to which an MoU has binding legal force, particularly when one party commits a breach of contract or when disputes arise, thus this study formulates two main issues, namely the legal status of the parties involved in the MoU of the Miss Beauty East Java 2022 pageant agreement and the legal consequences of the non-performance of such MoU, employing a normative juridical method through statute, conceptual, and case approaches to analyze the practice of MoUs in Miss Beauty East Java 2022, and the findings indicate that although MoUs are not explicitly regulated in the Indonesian Civil Code, they may be considered preliminary agreements subject to the principle of freedom of contract under Article 1338 of the Civil Code, with the legal status of the parties being binding as long as the MoU fulfills the essential elements of a valid contract (agreement, legal capacity, specific object, and lawful cause), while the legal consequences of non performance may give rise to legal liability resolved through non-litigation efforts such as mediation or arbitration, or ultimately through litigation if amicable settlement fails, leading to the conclusion that the MoU in the Miss Beauty East Java 2022 pageant possesses binding legal force as a preliminary agreement rather than merely a moral commitment, provided that it is clearly drafted and meets the validity requirements of a contract under Indonesian law.

Amelia Zahra; Syahrial Addin; Yulia Mujiaty

Pusat Publikasi Ilmu Manajemen 2025 Fakultas Ekonomi & Bisnis, Univ

Employee performance plays a crucial role in ensurin the achievement of organizational goals while maintaining the continuity of company operations. Optimal performance reflects the quality of human resources as well as the effectiveness of internal managerial practices. This study aims to analyze the influence of work discipline and intrinsic motivation on employee performance at PT. XYZ. Data were collected through observation and questionnaires, involving 40 employees using a total sampling technique. Data analysis included validity and reliabilityitests, classical assumptionitests, multiple linear regression, partialitests, simultaneous tests, and the coefficient of determination (R²), assisted by SPSS version 27. The results indicate that work discipline (X1) does not significantly affect employee performance, with a significance value of 0.578 > 0.05 and a t-value of 0.561 < 2.026. Meanwhile, intrinsic motivation (X2) has a positive and significant effect on performance, with a significance value of 0.000 < 0.05 and a t-value of 9.004 > 2.026. The F-test yielded a significance value of 0.000 < 0.05 and an F-value of 59.968 > 3.35. These findings highlight the importance of enhancing intrinsic motivation to achieve optimal performance and suggest further research to explore additional variables, providing a foundation for both management and future researchers in developing sustainable, consistent, and comprehensive employee performance strategies.

Raflentio Dims Rizki; Aditya Liliyan

Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to analyze the effect of training on the performance of regional innovation data entry in Boyolali Regency in 2024 through the BI-SMART system. The population of this research consisted of 83 civil servants (ASN) serving as BI-SMART application operators, with a sample of 30 ASNs selected using purposive sampling. A quantitative approach was employed using a Likert-scale questionnaire, which was tested for validity and reliability. Data analysis was performed using simple linear regression preceded by classical assumption tests (normality and heteroskedasticity tests). The results show that training has a positive and significant effect on the performance of innovation data entry, as evidenced by a t-value of 4.721 and a significance level of 0.000 (<0.05). These findings confirm that structured and practical training can improve the accuracy, completeness, and timeliness of data entry. The study contributes theoretically by strengthening the concepts of transfer of training, adult learning, and Kirkpatrick’s evaluation model, while practically providing strategic recommendations for the Boyolali Regency Government in designing more effective training programs to support data-driven regional innovation governance.

Maria Levina Felicia

Global Leadership Organizational Research in Management 2025 STIKes Ibnu Sina Ajibarang

This study aims to analyze the influence of work environment and motivation on employee performance at the Gulkarmat Training Center in East Jakarta. The research sample consisted of 40 respondents taken using census techniques. Data were collected through a questionnaire using a Likert scale and analyzed with SPSS 27 using validity tests, reliability tests, classical assumption tests, multiple linear regression, t-tests, F-tests, and coefficients of determination. The results of the study indicate that partially, the work environment has a positive and significant effect on employee performance with a value of t count = 4.839 > t table = 2.021 and a significance of 0.000 < 0.05. Motivation also has a positive and significant effect on employee performance with t count = 4.840 > t table = 2.026 and a significance of 0.000 < 0.05. Simultaneously, the work environment and motivation have a significant effect on employee performance with F count = 151.448 > F table = 3.25 and a significance of 0.000 < 0.05. The coefficient of determination (R²) of 0.891 shows that 89.1% of employee performance variation is influenced by the work environment and motivation, while the remaining 10.9% is influenced by other factors outside this research model.  

Rini Jayanti Lumbantoruan; Rogate Artaida Tiarasi Gultom; Justice Z.Z Panggabean

Jurnal Teologi Injili dan Pendidikan Agama 2025 Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

The purpose of this study was to determine whether or not there is an effect of teacher pedagogical competence on the learning achievement of class XI students at SMK Negeri 1 Siatas Barita. The method used in this research is the quantitative research method with an infeireinsiial statistical approach. The population is the total number of students in class XI of SMK Negeri 1 Siatas Barita which amounts to 426 people and a sample of 65 is determined using random sampling technique. Data were collected with a closed questionnaire of 31 items. From the validity test obtained rxy for variable X questionnaire, namely item number 1 to item number 31, it is known that 29 items are valid because rcount (between 0.323 to 0.624) > rtable = 0.312 and 2 items are invalid because rcount (0.177 to 0.269) < rtable = 0.312 (item numbers 4 and 13). The results of data analysis show that there is a positive and significant influence of teachers' pedagogical competence on the learning achievement of class XI students at SMK Negeri 1 Siatas Barita as evidenced by the following data analysis: 1) Analysis requirements test: a) positive relationship test obtained rxy value = 0.536 > rtable (α=0.05, n=65) = 0.244 thus it is known that there is a positive relationship between variable X and variable Y. b) significant relationship test obtained Thitung value = 5.045 > table (α=0.05, dk=n-2=63) = 2.000 thus there is a significant relationship between variable X and variable Y. 2) Effect test: a) Regression equation test, obtained regression equation Y ̂ = “66.265”+0.184X. b) Regression determination coefficient test (r2) = 28.8%. 3) Hypothesis testing using the F test obtained Fhitung> Ftabel, namely 25.457> 4.00. So it can be concluded that the teacher's pedagogical competence has a positive and significant effect on the learning achievement of class XI students at SMK Negeri 1 Siatas Barita.

Ilham Kusuma Prabuningrat; Damanhuri, Damanhuri; Ria Yuni Lestari

Jurnal Media Administrasi 2025 Universitas 17 Agustus 1945 Semarang, Indonesia

This research explores the role of the Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu (DPMPTSP) of Tangerang City in implementing an online permit system for billboard advertising as a form of digital transformation in public service. The study aims to analyze the institutional role of DPMPTSP, identify obstacles in the implementation of online licensing, and evaluate the improvement efforts undertaken. Using a qualitative descriptive method, data were collected through in-depth interviews with DPMPTSP officials, billboard organizers, and permit applicants, complemented by observation and documentation to ensure data validity through source and technique triangulation. The findings reveal that DPMPTSP plays a strategic role by providing 24-hour online access, simplifying licensing procedures, and offering direct assistance through the Public Service Mall (MPP), supported by responsive communication channels such as WhatsApp and Zoom. Despite these efforts, challenges remain, including system errors, low digital literacy among applicants, limited technical staff, communication gaps, and incomplete integration of the central and regional OSS systems. To address these issues, DPMPTSP has strengthened public assistance services, simplified online information systems, expanded communication channels, redistributed staff duties, performed routine system maintenance, and intensified public education on regulations. These findings highlight that the success of digital public services depends not only on technological readiness but also on human resource capacity, effective communication, and continuous institutional adaptation to public needs.

Nisa Hanifah; Hapsari Dyah Herdiany; Natalia Ratna Ningrum

Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

One of the most common problems that occurs for MSMEs is in their development. Therefore, it is necessary to pay attention to business performance in order to be able to survive and excel in competition. This study aims to test the influence of human resource competence, financial literacy, financial capital, and social capital on the performance of MSMEs in Tempel District, both partially and simultaneously. The research approach uses a quantitative method with questionnaire instruments distributed to 99 respondents of MSME actors through non-probability sampling techniques. Data analysis was carried out using the SEM-PLS method with the help of SmartPLS 4.1.0.9 software, through outer model testing (validity and reliability test) and inner model (VIF, GoF, R2 test and hypothesis test). Hypothesis testing is carried out through the t-test and the f-test. The results of the study show that partially human resource competence, financial literacy, and financial capital have a significant positive effect on the performance of MSMEs, while social capital has a positive but insignificant effect on the performance of MSMEs. The results of the research simultaneously show that human resource competencies, financial literacy, financial capital, and social capital have a significant effect on the performance of MSMEs. The implications of these findings emphasize the need for strategies to strengthen human resource competence, increase financial literacy, optimize financial capital, and develop social capital to strengthen the competitiveness and sustainability of MSMEs in the research area.

Ramdani, Dzahwa Laely Putri; Hatta, Muhammad; Suwandi, Suwandi

Teknik: Jurnal Ilmu Teknik dan Informatika 2025 LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

This study evaluates the service maturity of the e-Visa system at the Class I TPI Cirebon Immigration Office with reference to two ITIL 4 practices: Incident Management and Service Request Management. Operationally, the office acts as a user while technical handling is centralized at a national helpdesk. A mixed-method approach was applied, combining staff/admin questionnaires with instrument validity, reliability checks, snapshot analysis of helpdesk tickets, and brief observations. The analysis identifies key issues: the absence of a locally agreed Service Level Agreement (SLA), delays in resolving high-priority incidents, and inconsistent communication of status and estimated time to resolution. Findings indicate a gap between perceived process maturity and ticket-based operational performance, especially for high-priority cases. The study proposes actionable improvements formalizing SLAs with the central team, a fast-track for urgent cases, concise submission guidance for routine requests, and results of the web-based recommendation dashboard. These results are relevant for similar user units operating under centralized support.

M. Azhar; Didik Subiyanto; Tri Ratna Purnamarini

Global Leadership Organizational Research in Management 2025 STIKes Ibnu Sina Ajibarang

This study aims to find out whether the influence of leadership style, work motivation, and the provision of work compensation on efforts to increase employee loyalty of the Special Region of Yogyakarta (DIY) Post Office. The type of research used in this study is a quantitative research approach. The research conducted sampling at the Special Region Post Office of Yogyakarta. The sampling technique is using the Nonprobability Sampling technique with a saturated sampling approach. The sample used was 56 respondents. The data collection method used a questionnaire that had been tested for validity, reliability, classical assumption test, multiple linear analysis, hypothesis test and determinism coefficient. The data was analyzed using SPSS version 25. The results of the study showed that partially the variables of leadership style had a positive and insignificant effect on the variables of employee loyalty, partially the variables of work motivation had a positive and insignificant effect on employee loyalty, and partially the work compensation had a positive and significant effect on employee loyalty. At the same time, it was shown that the variables of leadership style, work motivation, and work compensation had a positive and significant effect on the loyalty variables of employees of the Special Region of Yogyakarta Post Office.

Shabrina F.S, Shafira Nur; Astuti, Indah Yuni; Mahaputra, Agung Pambudi

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2025 FEB Universitas Maritim Semarang

This study aims to analyze the influence of emotional intelligence, work discipline, and job commitment on employee productivity at DP3AP2KB Kota Kediri. The research employed a quantitative approach with a population of 45 employees, all of whom were included as the sample using a saturated sampling technique. The research instrument was a five-point Likert-scale questionnaire tested for validity and reliability. Data were analyzed using multiple linear regression with the aid of SPSS version 25, preceded by validity, reliability, and classical assumption tests (normality, multicollinearity, and heteroscedasticity). The results indicate that emotional intelligence has a significant partial effect on employee productivity, while work discipline and job commitment show no significant effect. However, simultaneously, the three independent variables significantly affect productivity with an Adjusted R² value of 0.846. These findings highlight that emotional intelligence is the dominant factor influencing productivity, whereas work discipline and job commitment function more as basic requirements already embedded within bureaucratic systems. The practical implication of this study suggests the need for soft skill development programs, emotional management training, and the improvement of employees’ interpersonal skills to enhance productivity in the public sector.

Raspati, Galih; Raspati, Galih; Yoki Muchsam; Mulfi Sandi Yuda; M Afrizal Maulana +2 more

EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS 2025 LPPM Universitas Sains dan Teknologi Komputer

The rapid environmental degradation currently compels governments and organizations to implement effective preventive measures. This study highlights the urgent need for the implementation of Green Human Resource Management (GHRM) practices and Personal Moral Norms in enhancing Employee Green Behavior within the banking sector. As governments adopt policies related to GHRM, Personal Moral Norms, and Employee Green Behavior, banks, as financial institutions, play a strategic role in promoting sustainability. The objective of this research is to analyze the effects of GHRM and Personal Moral Norms on Employee Green Behavior in the banking sector. A quantitative approach was employed, utilizing a descriptive and associative research design, involving 92 employees from the studied bank branch, with a sampling technique using a census method. Data analysis was conducted using validity and reliability tests, as well as multiple regression analysis with the aid of SPSS 24. The results indicate that GHRM and Personal Moral Norms significantly influence Employee Green Behavior, contributing to 97.8% of the variance in environmentally friendly behavior. These findings provide new insights into the importance of integrating Green values into human resource management and underscore the necessity for banks to adopt policies that support environmental sustainability. This research is expected to serve as a reference for banking institutions in formulating more effective strategies to enhance environmental awareness among employees.

Muhammad Aldy Alamsyah; Miftahul Munir; Anita Sumelvia Dewi

Kajian Ekonomi dan Akuntansi Terapan 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study assesses the influence of organizational culture, physical work environment, and non-physical work environment on employee performance at UD. Sumber Rejeki. Organizational culture is understood as the values, norms, and patterns of behavior agreed upon by members. The physical work environment refers to tangible conditions such as layout, lighting, and cleanliness. The non-physical work environment relates to the psychological climate and social relationships in the workplace. The research design is quantitative with a census or saturated sample technique. All 32 employees were respondents. The instrument was compiled using a Likert scale. The data were processed using SPSS 25. The analysis stages included validity, reliability, normality, multicollinearity, heteroscedasticity, multiple linear regression, t-test for partial effects, f-test for simultaneous effects, and the coefficient of determination R². The partial test results showed that organizational culture did not have a significant effect on employee performance. Conversely, the physical work environment and non-physical work environment had a positive and significant effect. The simultaneous test confirmed that the three variables together had a positive and significant effect on performance. These findings indicate that improvements in physical aspects such as room comfort, equipment, and safety standards, as well as strengthening non-physical aspects such as supervisor support, role clarity, and communication, are more directly related to performance improvement than existing cultural characteristics. In practical terms, management needs to prioritize programs to improve the physical work environment and psychological climate, accompanied by periodic evaluations so that the impact can be measured against performance indicators.

Petrus Adrian; Antonius Phillipus K.Gheta; Nunsio Handrian Meylano

Nian Tana Sikka : Jurnal ilmiah Mahasiswa 2025 Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Today's business development is characterized by diverse competition in all sectors. This situation increasingly demands businesses to have appropriate strategies to meet sales volume targets. Given the increasingly dynamic development of technology, people are required to act quickly and precisely to stay competitive. Marketing is crucial in line with the increasing demands of society.This study aims to determine the effect of service quality and location on customer satisfaction at the Mathilda Hotel. Customer satisfaction is a crucial factor in the sustainability of the hotel business, therefore, service quality and location are aspects that must be taken seriously. This research method used a quantitative method, with data collection techniques through distributing questionnaires to Mathilda Hotel customers. Data analysis was conducted using validity tests, reliability tests, multiple linear regression, and hypothesis testing (t-tests and f-tests) to determine the effect of independent variables on the dependent variable.The results showed that service quality has a positive and significant effect on customer satisfaction, while location also has a positive and significant effect on customer satisfaction. Simultaneously, service quality and location have a significant effect on customer satisfaction at the Matilda Hotel. Thus, it can be concluded that improving the quality of excellent service and selecting a strategic location are important factors in increasing customer satisfaction and loyalty to Hotel Mathilda.