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This socialization is a form of community service, especially MSME actors and residents of the Sukorejo Village, Blitar City. With the socialization of MSME development, it is hoped that it can increase the knowledge, insight, and understanding of business people in the Sukorejo Village so that they can adapt to the times and in running a business by utilizing the existing potential. Business actors and residents of the Sukorejo Village are given an understanding of the importance of online marketing or what is commonly called digital marketing, the importance of making a logo as an identity and marketing strategy as well as managing financial business. The implementation of this service program was carried out using the lecture method by UPN Veteran Jatim students and also one of the lecturers followed by a question and answer session. The results of this socialization are 1.) Very good enthusiasm seen from the activeness of the audience in listening and asking questions 2.) This MSME development outreach program can be of good use and can be applied by the audience in running their business. Socialization, Digital marketing, MSME

The meaning of halal is permissible, while haram is not permissible (prohibited) according to Islamic law. Having a halal certificate can give confidence to companies in using or printing halal labels on product packaging or company premises. This study aims to find out how the influence of the halal label and halal awareness has on the purchase intention MSME products in the Bima City. The type of research used in this study is a type of quantitative research with survey methods. Collecting data by distributing questionnaires with a Likert scale to 100 respondents. Data was processed by statistical analysis using SPSS 20.00. The results showed that the halal label had a positive and significant effect on the intention to purchase MSME products in the Bima City and halal awareness did not have a significant effect on the intention to purchase MSME products in the Bima City. The contribution of this research is hoped that MSME actors will immediately take care of halal certificates so that consumers' interest in buying increases and products can be marketed outside the region so that the wider community can get to know MSME products from Bima city.

The purpose of this non-profit activity is to educate and support micro, small and medium enterprises (MSMEs) by providing an understanding of the basic concepts of SME taxation and the use of applications related to MSME tax obligations. The 1implementation 1of 1charity 1activities 1takes 1place 1in 1several 1stages. 1The 1first 1stage 1is 1the 1design 1stage 1through 1observation 1and 1preliminary 1discussions. 1The 1second 1stage 1is 1the 1implementation 1of 1activities 1in 1the 1form 1of 1technical 1advice 1and 1guidance, 1carried 1out 1through 1presentation 1of 1material 1and 1practice 1of 1calculating 1and 1reporting 1taxes, 1discussions. 1The third stage is monitoring which aims to answer the problems of SMEs in fulfilling their tax obligations independently. An evaluation step follows, the 1purpose 1of 1which 1is 1to 1evaluate 1the 1activities 1implemented. 1The 1positive 1development 1of 1MSME 1development 1is 1not 1in 1line 1with 1the 1level 1of 1government 1tax 1revenue 1in 1this 1sector. 1This 1is 1because 1MSME 1taxpayers 1do 1not 1fulfill 1their 1tax 1obligations. 1April 12022. 1Information 1on 1MSME 1taxes 1and 1fees 1is 1still 1limited. 1Therefore 1it 1is 1necessary 1to 1support 1the 1development 1of 1SMEs 1also 1in 1the 1tax 1sector. 1During 1the 1COVID-19 1pandemic, 1MSME 1mentoring 1courses 1were 1conducted 1virtually. 1This 1training 1aims 1to 1make 1SMEs 1more 1aware 1of 1taxes 1and 1more 1aware 1of 1their 1tax 1rights and obligations. That way, MSME actors will avoid tax sanctions in the future.    

Business legality is a standard that must be met by economic entities. Micro, small and medium enterprises (MSMEs) must meet these requirements to compete in the free market era. This requirement is problematic because many business actors do not have business legality. We face various obstacles such as lack of means to ensure legality, difficulty in responding, and lack of knowledge. This paper discusses the results of community service provided, namely assistance and the importance of business legality for MSMEs. The purpose of this service is to raise awareness and provide a framework of thinking about the importance of business legality for MSMEs to compete in the open market. The implementation method used is touse in-depth interviews, observation, and documentation. The result of the implementation is the issuance of a Business Identification Number (NIB) which is the legal umbrella of an official business and recognized by the state through the OSS Institution or known as Online Single Submission.

MSMEs (Micro, Small, and Medium Enterprises) are the most important contributors to the national economy. However, in practice, many MSMEs need to optimize their capabilities because they need further information on implementing accounting in their companies. Therefore, this article aims to study the extent to which Micro, Small, and Medium Enterprises (MSMEs) apply reporting and accounting reporting as a tool for analyzing business performance. The implementation method uses the FGD (Focus Group Discussion) method with MSME actors Wong Djamoe. The results of this study indicate that the obstacle in MSMEs Wong Djamoe is the difficulty distinguishing between own capital and venture capital.

The development of information technology is so fast, fast, and accurate. Currently, information technology has become the main facility of activity that makes a significant contribution to all sectors of life, which indirectly contributes to business growth. MSME (Micro, Small and Medium Enterprises) in Indonesia is one of the business sectors that is mostly run by business actors. However, one of the challenges for MSMEs is to face digital competition in the business sector so that they can survive in the midst of competition. This study aims to provide information regarding MSME development strategies in utilizing the digital economy. The method used in this activity is to use a quality approach through outreach, implementation and mentoring. The result of this activity is to help digitize the marketing of MSME Es Coklatone Mamira products. So that this activity can help these MSMEs in expanding market share.

Digital marketing can be a solution to solving problems that have been experienced by MSME actors, namely product marketing problems. Especially in Musir lor Village, Kec. Rejoso, Kab. Ngajuk, East Java Province, where there are several UMKM that have the potential to be developed to become more productive. However, the lack of understanding of digital marketing causes these UMKM to not develop further on a large scale. This is based on the results of observations and the implementation of location surveys in the village of Musir Lor which is a form of research method in the analysis of problems with Musir Lor UMKM owners, namely the lack of awareness of the residents of Musir Lor Village about the importance of Business Identification Numbers, as well as the lack of understanding in increasing business value. or the image of a product to support product quality improvement and increase the interest of potential consumers in an UMKM product. Some UMKM build businesses with minimal knowledge of UMKM business owners causing a lack of knowledge about product brands. Therefore, in branding or rebranding a product, it must be understood that an attractive, unique and easily recognized design is very important. Therefore, several alternative strategies that need to be considered in building a brand are logos that are appropriate to the line of business, banners and business stamps, more attractive and modern packaging designs. In this modern and technological era, it is certainly not far from operating digital applications that must be understood by UMKM business actors as a form of effort to increase the development of an UMKM, such as operating an online marketplace, social media and operating a financial management application to manage finances in a structured manner.

Business legality plays a very important role in running a business, because the legality of a business is a form of licensing from the implementation of business activities provided by the authorized party to the business owner. The legality also acts as a benchmark that the business established can be said to be feasible, legal and ongoing. The problem that is often encountered in the surrounding community, especially Micro, Small and Medium Enterprises (MSMEs), is that understanding the importance of having legality and how to make legality for their business causes them not to have business legality. Therefore, this service activity aims to provide understanding to the community in the form of socialization of what business legality is and provide assistance in terms of making business legality, especially for business actors in the Sentul village area. The method carried out in this assistance activity is divided into three stages, in the first stage the group 28 KKN-T UPN "Veteran" East Java conducts surveys and interviews regarding the business legality that has been owned by business actors in Sentul village, the next stage is conducting socialization activities regarding the importance of having business legality and the final stage is providing assistance in making a Business Identification Number (NIB) online through Online Single Submission. The results obtained by this activity are an increase in the understanding of business actors in Sentul village regarding the importance of having business legality.

In various efforts to improve the economy of the Indonesian people, the role of MSME actors is considered very important to support and sustain people's lives. Many sectors have succeeded in encouraging the government to build structure and development in improving the Indonesian economy by providing employment and fully supporting MSME actors to further develop. The position of MSMEs itself is very undoubted because they managed to survive and become the driving force of the Indonesian economy during the crisis some time ago. Likewise, the influence of globalization can lead to very tight competition in export-import activities or international trade, so that economic growth and the welfare of some people can be achieved broadly and evenly. With the government's role in supporting the competitiveness strategy and development of MSMEs, new features are needed.

Cultivating catfish is an activity that can be made a profession by  some people. As was done by  the East Java "Veteran" UPN KKN-T students, they analyzed catfish farming through the method of distributing questionnaires tocatfish farming business actors in Tanjungsari Village. Theytry to provide things that are more efficient in the context of catfish farming, students from the UPN try to share the knowledge they gain at the university to the village community where they do their service. One of the things that has been done to provide time efficiency for catfish cultivators is to provide an innovation called Budikdamber Autofedeer where this technology can be very helpful in terms of catfish farming. The results of the application of technology by UPN "Veteran" East Java KKN-T students can increase the income of people who are engaged in catfish farming because this technology can produce not only one crop but two yields in two different ways.

Researchers focused on the implementation of OSS (Online Single Submission) system in managing Micro Small and Medium Enterprises (MSMEs) in Ambulu Village, Sumberasih District, Probolinggo Regency, seeing that there are still business actors in those area who do not yet have license to do business. This research or study aims to identify and analyze the implementation of Online Single Submissio in facilitating services for making business licenses for MSMEs in Ambulu Village, Sumberasih District, Probolinggo Regency. The research method used is qualitative descriptive method. Data collection techniques in research are interviews, and observation techniques. Based on researched, business licensing service on Ambulu Village already running well but, there are still problem faced, namely that there are still some business actors who lack information regarding the business licensing process.

Business identity is an important component for business progress. Many micro MSME actors underestimate the existence of a business identity. The existence of a business identity, indirectly the customer's business has a characteristic or differentiator with similar competitors' business products. In addition, having a business identity can indirectly promote and introduce products widely more quickly. During this assistance, micro, small and medium businesses are given knowledge about the importance of business identity and how to have a good and attractive business identity. This mentoring activity lasts for about 4 months and aims to develop micro businesses so that they can progress and develop. This activity was carried out in Jorong Uba, Tilatang Kamang District, the participants consisted of 2 people and 1 mentor who was experienced in their field. This series of mentoring activities will close with practice and creation of business identities for micro, small and medium businesses in Jorong Uba, Tilatang Kamang District.   Keywords:,,,

In this era of globalization and rapidly advancing technology, the level of competition in finding work and income is getting higher. This is due to a mismatch between the number of jobs available and the number of job seekers. Therefore, we cannot continue to depend on existing job vacancies, but there should be a desire within us to be self-employed. In addition, not all of the existing Micro, Small and Medium Enterprises (MSMEs) have produced the desired output. One of the big challenges for SMEs is the lack of entrepreneurial knowledge and skills needed to manage the business effectively. It is necessary to strive for training that can provide the necessary knowledge, skills and resources to MSME owners so that they can optimize their business potential. This entrepreneurship training method uses two methods, namely training by providing material as well as discussion and question and answer. From the results of the implementation of this training program, the participants' responses were enthusiastic and positive. It can be seen from the enthusiasm of the participants which is reflected in their active participation in the training. The participants also demonstrated their understanding of entrepreneurship which was strengthened by their ability to answer the mentor's questions.

The problems faced by MSMEs are usually caused by the lack of breadth of product marketing reach. MSMEs in Karangan Village, Bareng District, also have problems in terms of product marketing. It is based on less attractive marketing. MSME players also lack creativity in marketing development. The purpose of this activity is to increase the knowledge of MSME actors about the importance of digital media for marketing and also build product identity. The methods used in this community service activity are survey and observation, interview, discussion, and application. The results obtained from this community service activity are marketing assistance activities by utilizing digital media and assistance in making attractive logo and product packaging designs, providing knowledge to MSME actors about digital media that can be used in product marketing, and can improve brand identity.

Micro, small and medium business (MSME) activities are one of the business fields that can develop and are consistent in the national economy. Micro, small and medium enterprises (MSMEs) are a good place for the creation of jobs planned by the government, private sector and Village, Galis District, Pamekasan Regency individual business actors. Micro, Small and Medium Enterprises (UMKM) at Ponteh  expands fastly. A lot of business create larger job opportunity in order to reduce unemployment people. One of the idea on empowering UMKM in information technology era is by establishing central communication of UMKM based on Website. By making web marketing media, besides it provides information about UMKM development in Ponteh, it can be functioned to access for any information of production factors. In addition, it can communicate with another UMKM globally to extend the networks. But some employers are constrained by rising raw material prices, the limited of human resources, has a problem in the capital, lack of infrastructure and lack of access to product marketing.

Financial reports are important for MSME actors because they allow them to know their business finances and understand whether their business is profitable or losing money. In addition, the problem with the Kiraha’s Grilled Fish Stalls shop is the lack of understanding in compiling financial reports. In this service, the methods are Surveys, Training and Assistance, and Outcomes. As a result of this dedication, the recording of the financial reports of Kiraha’s Grilled Fish Stalls is still manual and does not separate financial reporting between capital, income, expenses and personal interests, so that the financial reports of Kiraha’s Grilled Fish Stalls are still not optimal. every month, unknown profits and even losses obtained. Therefore the servant provides assistance in the form of training or direction on how to record financial reports correctly using Microsoft Excel to facilitate the recording of financial reports and ensure the continuity of the business of MSME actors Kiraha’s Grilled Fish Stalls.

This research aims to determine the influence of understanding accounting on the preparation of financial reports for MSMEs in Aru Islands Regency. This type of research is quantitative descriptive which will use primary data obtained from distributing questionnaires to MSMEs in Aru Islands Regency. The number of respondents was 79 MSMEs spread across small islands bordering the Aru Islands Regency. Testing of the hypothesis in this research was carried out using simple linear regression. From the test and analysis results, it is stated that the accounting understanding variable influences the preparation of MSMEs financial reports in the Aru Islands Regency area. Thus, it is important for MSMEs actors to understand accounting in preparing their business financial reports, because if MSMEs actors do not have an understanding of accounting, they will experience difficulties in preparing their business financial reports.

Legality is the identity of a business to legalize a business so that it can be recognized by the public. Business legality is very important for Micro, Small and Medium Enterprises (MSMEs) because it can provide many benefits. To obtain complete and legal business legality, MSMEs must fulfill all applicable legal and regulatory requirements. The Thematic Real Work Lecture (KKNT) activities for MSMEs in Karangtengah Village involve several MSMEs that have been recorded and surveyed. The purpose of this community empowerment program itself is so that business actors can better understand the importance of NIB and can take advantage of government programs that can facilitate online legality permits. After registering business legality, it is hoped that business actors will consider the importance of licensing business entities, there needs to be more attention to training and socialization of business licensing in Karangtengah Village.

One of the business sectors that is now starting to be controlled by many Indonesians is micro, small and medium enterprises (MSMEs). The main factor in boosting Indonesia's economy is estimated to be the micro, small and medium enterprises sector. However, many MSMEs still struggle to use their accounting skills in their daily business activities. This happens because of a lack of understanding and knowledge about accounting, especially in terms of preparing financial statements in accordance with applicable accounting standards, especially SAK EMKM, and business actors still think that the preparation of financial statements is not needed to run their business.. In order for MSME owners to prepare financial statements at the end of each recording period, support is provided to MSMEs in the form of assistance to prepare financial statements based on SAK EMKM. This activity not only helps in making financial statements but also provides knowledge about the importance of accounting, especially those related to making financial statements for business activities. The results of this activity show that MSME owners are interested in trying to apply accounting science in their business activities.

Technological developments in the current industrial era 4.0 are inevitable, especially in the business sector. The rapid dissemination of information has an impact on the process of the business itself. This is the most important point for business people, starting from the increase in sales volume and profits from usual. Digital marketing is one of the marketing media to market businesses in the form of services, labor, and others that are now in great demand by the wider community. Therefore with digital marketing, it can make it easier for people to run their business with marketing and sales techniques that are different from before. Advances in technology, especially in the field of information create new concepts in the field of marketing. The Smille Bouquet (SME) Small and Medium Enterprise actor from Kedungdalem Village initially carried out offline marketing which was carried out by marketing sales during graduation events, as well as other events that could be visited to market the bouquet. However, entering this digital marketing era, Smille Bouquet (SME) Small and Medium Enterprise actors also take advantage by marketing through social media such as Instagram, Shopee and Whatsapp. Smille Bouquet (SME) Small and Medium Enterprise choose online marketing or take advantage of digital marketing because it can increase sales volume and develop the business so that it is better known by the wider community.