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In today's world, many young individuals still lack effective communication skills, a trend that is evident among university students, particularly those from Generation Z. These students, despite having access to technology and social media, are often not taught how to communicate in a professional and respectful manner. This paper discusses the importance of communication skills and their development through the Interpersonal Skills (KI) course. Within this course, students not only develop communication abilities but also both soft and hard skills essential for their personal and professional growth. The course includes various assessments, one of which is the Community Service (PKM) output. This PKM aims to provide students with practical experience in communication by engaging with external partners and presenting ideas related to their academic programs. The activities conducted under this PKM serve as an assignment for the course, contributing to grades for assignments, Mid-Semester Exams (UTS), and Final Semester Exams (UAS). Students are tasked with creating proposals, reports, posters, and videos as part of the assignment, and for the UTS, they present proposals to their partners. The UAS grade is based on the final report presentation, showcasing the results of their PKM activities. Through the KI course, students gain valuable experience in communicating with external partners, collaborating in teams, and presenting their work confidently in front of their peers. These activities not only enhance students' communication skills but also foster leadership qualities and teamwork, preparing them for professional environments. Thus, the KI course plays a crucial role in developing interpersonal communication skills that are essential in today's interconnected world.

This Real Work Lecture (KKN) activity was carried out in Kampung Tua Teluk Mata Ikan, Batam, with the aim of making a real contribution to the community through two main programs, namely the development of digital marketing for Ujung Beach tourist destinations and the implementation of social service activities at the Al-Kahfi Foundation. The problems faced by partners are the lack of digital promotion strategies for tourism potential and the limited support of adequate social facilities at the foundation. To overcome these problems, this service activity uses field observation methods, digital marketing training, mutual cooperation on environmental cleanliness, and socialization to the community and foundation administrators. The training includes social media content creation, digital account management, and internet-based marketing strategies to increase the attractiveness of Ujung Beach as a local tourist destination. In addition, social activities are carried out through joint community service, provision of basic needs assistance, and clean environment education. The results of the implementation of this program show an increase in public awareness of the importance of using digital technology for tourism promotion, as well as the creation of a cleaner, neater, and more comfortable social environment. The enthusiasm of the community and the foundation showed a positive response to this activity, which contributed to strengthening the socio-economic capacity of the residents. Overall, this KKN program not only provides a short-term impact in the form of improving skills and environmental cleanliness, but also encourages the sustainability of local tourism development and community empowerment. The active involvement of students in the planning and evaluation process also strengthens the spirit of collaboration and social concern which is the main basis of this service activity.

In today's world, many young individuals still lack effective communication skills, a trend that is evident among university students, particularly those from Generation Z. These students, despite having access to technology and social media, are often not taught how to communicate in a professional and respectful manner. This paper discusses the importance of communication skills and their development through the Interpersonal Skills (KI) course. Within this course, students not only develop communication abilities but also both soft and hard skills essential for their personal and professional growth. The course includes various assessments, one of which is the Community Service (PKM) output. This PKM aims to provide students with practical experience in communication by engaging with external partners and presenting ideas related to their academic programs. The activities conducted under this PKM serve as an assignment for the course, contributing to grades for assignments, Mid-Semester Exams (UTS), and Final Semester Exams (UAS). Students are tasked with creating proposals, reports, posters, and videos as part of the assignment, and for the UTS, they present proposals to their partners. The UAS grade is based on the final report presentation, showcasing the results of their PKM activities. Through the KI course, students gain valuable experience in communicating with external partners, collaborating in teams, and presenting their work confidently in front of their peers. These activities not only enhance students' communication skills but also foster leadership qualities and teamwork, preparing them for professional environments. Thus, the KI course plays a crucial role in developing interpersonal communication skills that are essential in today's interconnected world.

This study focuses on the importance of synergy between village government and communities in supporting local potential-based development. Kampung Nusantara, an innovative program in Cintakarya Village, Parigi District, Pangandaran Regency, requires solid cooperation between the village government and the community for effective and sustainable village development. However, in practice, collaboration between the two parties has not been optimal. The main problem identified in this study is the lack of coordination between the village government and the community. This is due to the absence of regulations that clearly define the roles of each party and the limited capacity of existing human resources. As a result, the existing collaboration has not been systematic and has not fully supported the achievement of Kampung Nusantara's development goals. The method used in this study is a qualitative descriptive approach with a case study approach in Cintakarya Village. The findings of this study indicate that despite several obstacles, there are still positive efforts to improve collaboration between the village government and the community. Some of these efforts include the establishment of a joint communication forum, capacity building training, and program support from external partner institutions that play a role in supporting village development. This study recommends several steps to improve this collaboration, including increasing communication between the village government and the community, clarifying the roles and responsibilities of each party, and strengthening village institutions. This is expected to foster more effective collaboration, which in turn will support the achievement of sustainable development goals in Kampung Nusantara, Cintakarya Village. Furthermore, this study emphasizes the importance of strengthening human resource capacity at both the village government and community levels.

This research is motivated by the importance of synergy between the village government and the community in supporting local potential-based development. Kampung Nusantara, as one of the innovative programs in Cintakarya Village, Parigi District, Pangandaran Regency, requires solid cooperation between both parties for effective and sustainable village development. However, in its implementation, collaboration between the village government and the community still faces various challenges that hinder the optimization of Kampung Nusantara development. The problem raised in this research is the suboptimal collaboration between the village government and the community in Kampung Nusantara development. This study aims to explore and analyze the factors that influence this collaboration, as well as to provide recommendations for improving the effectiveness of this collaboration. The research method used is a descriptive qualitative approach with a case study approach. Data collection was conducted through in-depth interviews, direct observation, and analysis of related documents. The findings of this study reveal that collaboration between the village government and the community in Cintakarya Village is still not running systematically and structured. Obstacles faced include a lack of coordination between the government and the community, the absence of regulations that clearly regulate the roles of each party, and limited human resource capacity in implementing the program. Nevertheless, there have been positive efforts, including the establishment of joint communication forums, capacity-building training, and support from external programs implemented by supporting institutions. This study recommends increasing the intensity of communication between village governments and communities, clarifying the roles and responsibilities of each party, and strengthening village institutions to achieve more effective collaboration. Furthermore, improving human resource capacity and establishing clear regulations are crucial to supporting the sustainability of the Kampung Nusantara program in the future.

MSMEs have a crucial role in the Indonesian economy, but many of them still face obstacles in terms of branding and digital marketing. The lack of understanding of the importance of visual identity and digital strategy causes MSME products to be less prominent in a competitive market. This community service activity aims to improve the quality of branding of MSME products in Wonorejo Village, Pasuruan City, through the Participatory Rural Appraisal (PRA) approach which involves stages of counseling, training, and direct assistance to business actors. The counseling is focused on a basic understanding of visual branding, including elements of brand identity such as logos, colors, typography, and packaging. The training emphasizes hands-on practice in designing promotional packaging, logos, and banners using digital platforms like Canva. Furthermore, mentoring is carried out to identify specific branding obstacles faced by each MSME and develop applicative solutions collaboratively. The results of the activity show a significant increase in the quality of branding MSME products visually and digital marketing strategies. One of the fostered MSMEs, namely AM Jaya and Berkah Mandiri, has succeeded in rebranding packaging and developing digital marketing channels through e-commerce platforms and social media. In addition, business actors become more confident in presenting their products to consumers and business partners. MSMEs are also beginning to realize the importance of brand consistency in building customer loyalty and increasing competitiveness. The response of the participants to this activity was very positive, reflected in the enthusiasm during the training and the commitment to implement the learning outcomes. Some MSMEs are starting to form small communities to share best practices in terms of branding and promotion.

This study aims to develop a model of passing practice that can improve volleyball game skills in elementary school students. This study uses a quantitative approach with an experimental method. The instrument used was a test of upper and lower passing skills within 60 seconds. Data analysis techniques include normality tests, homogeneity tests, and hypothesis tests. The sample in this study consisted of grade V students in one of the randomly selected elementary schools. The passing training model applied is a pair exercise with a distance of 10 meters, carried out routinely for three weeks with a frequency of three times a week. Each session lasts 40 minutes and is carried out under the supervision of a physical education teacher. The focus of the exercise is directed at improving the basic techniques of upper and lower passing which are gradually and pleasantly developed to suit the developmental characteristics of elementary school students. The results showed that the consistent application of the paired passing exercise model was able to improve the accuracy, coordination, and strength of students' arm muscles. In addition, it was found that there was an increase in student motivation and active participation in volleyball learning activities. This exercise model also creates a more interactive learning atmosphere and encourages students to work together, resulting in collaborative and meaningful learning. These findings prove that the use of a training model that is systematic, fun, and in accordance with the characteristics of learners can significantly improve the basic skills of the game of volleyball. This exercise has proven to be effective and can be used as an alternative learning method in physical education in elementary school. It is recommended that physical education teachers consider integrating this exercise model into the learning program so that student learning outcomes in volleyball can be more optimal and sustainable.

This research is based on the background of adolescent development starting from the formation of personality or the period where adolescents begin to understand themselves and also others. Self-acceptance is when someone recognizes both their strengths and weaknesses without blaming others, and has a strong drive to continue to develop. The importance of self-acceptance is that an individual's ability to accept themselves is the foundation for individuals to embrace all aspects of their lives, both pleasant and challenging, as part of the process of personal experience. The purpose of the research is to help students understand self-acceptance. The method applied in this study is Research and Development (RnD). This scrapbook media is in the form of non-digital media whose material is in the form of books with creativity and animation so as to attract students' reading interest. In the media scrapbook contains the definition of self-acceptance, aspects of self-acceptance, factors of self-acceptance, the impact of self-acceptance, tips for increasing self-acceptance, and is also equipped with positive affirmations, pearls, and also student activities that contain student sharing and are equipped with short stories related to self- acceptance, in order to reflect and evaluate after conducting services. From the results of the analysis, it can be concluded that the development of scrapbook media, with the results of feasibility evaluation by material experts 97.5%, media experts 82.5%, practitioner experts 92.5% and limited product trials on students 87.5%, can be considered very suitable for use in the field. So that the scrapbook development media about self-acceptance for class X students of SMK Negeri 1 Godean is declared very feasible to use. The benefits of this research produce a variety of media in the implementation of guidance and counseling services. However, there are several recommendations for developing this media, namely the need to develop scrapbook media in digital form by processing scrapbook media online or through an application..

This study aims to develop a contextual learning-based mathematics test instrument focused on Statistics and intended for eighth-grade junior high school (SMP) students. The instrument developed consists of essay questions designed by integrating real-life situations to make them more relevant and meaningful for students. This contextual approach is expected to help students understand statistical concepts more deeply and improve their ability to solve mathematical problems related to everyday life. In the instrument development process, a series of analyses were conducted to test the quality of the test items, including validity, reliability, discriminating power, and difficulty level. The validity of the test items was tested using the correlation between item scores and total scores, with the results showing that all test items had a correlation coefficient greater than the r value of the table, thus being declared valid. Meanwhile, the reliability coefficient obtained was 0.84, indicating that this instrument has a high level of consistency and is suitable for use in measurement. Analysis of the discriminating power showed that each test item had excellent ability to differentiate students with high and low abilities. The analysis of the difficulty level showed balanced variations, namely from easy, medium, to difficult categories. This variation is important to accommodate differences in student ability levels and reflect the diversity in the context of the problems presented. Overall, the results of this study indicate that the developed test instrument is of excellent quality and can be used as an evaluation tool to measure students' mathematical problem-solving abilities. Furthermore, this instrument supports more contextual, interactive, and meaningful statistics learning.

Kampung Tua Tanjung Piayu merupakan salah satu permukiman pesisir di Kota Batam yang memiliki potensi ekologis dan sosial yang signifikan. Namun, kawasan ini menghadapi berbagai tantangan lingkungan sebagai akibat dari tekanan urbanisasi dan kurangnya infrastruktur dasar. Penelitian ini bertujuan untuk mengevaluasi kualitas lingkungan fisik permukiman dengan pendekatan kuantitatif. Analisis dilakukan terhadap enam variabel: kepadatan bangunan, tata letak bangunan, vegetasi, lebar dan kondisi jalan, serta ketersediaan sarana dan prasarana. Data dikumpulkan melalui observasi lapangan dan interpretasi citra satelit, lalu dianalisis menggunakan metode skoring tertimbang. Hasil penelitian menunjukkan bahwa sebagian besar blok permukiman memiliki kepadatan dan vegetasi yang baik, namun masih lemah pada aspek keteraturan tata ruang dan fasilitas umum. Temuan ini menjadi dasar penting dalam merumuskan strategi perencanaan yang lebih inklusif dan berkelanjutan bagi pengembangan wilayah pesisir.

Perkembangan anak usia dini merupakan fase penting dalam pembentukan dasar kemampuan kognitif, sosial, dan emosional manusia, terutama pada usia 3-4 tahun yang dikenal sebagai masa golden age. Lingkungan belajar yang mendukung menjadi elemen penting dalam membantu anak mengembangkan potensi secara optimal. Banyak lembaga Pendidikan Anak Usia Dini (PAUD) memanfaatkan bangunan publik sebagai tempat pembelajaran, yang sering kali juga digunakan untuk berbagai fungsi lainnya. Bangunan publik yang bersifat multifungsi ini menghadirkan tantangan, terutama dalam hal adaptasi fungsi untuk memenuhi kebutuhan pendidikan tanpa mengganggu fungsi lainnya. Konsep fleksibilitas ruang menjadi solusi utama dalam menghadapi tantangan tersebut, melalui desain yang adaptif dan mampu mengakomodasi beragam aktivitas secara harmonis. Pendekatan literature review penelitian ini akan menganalisis berbagai studi kasus pemanfaatan bangunan publik untuk pendidikan PAUD. Temuan menunjukkan bahwa fleksibilitas ruang tidak hanya meningkatkan efisiensi penggunaan ruang, tetapi juga berkontribusi pada kolaborasi sosial dan pengembangan desain ruang publik yang lebih inklusif dan berkelanjutan. Kajian ini memberikan kontribusi signifikan dalam pengembangan konsep ruang multifungsi untuk mendukung pendidikan dan kebutuhan masyarakat secara bersamaan.

Pertumbuhan ekonomi kreatif di tingkat kota menuntut tersedianya ruang yang mendukung aktivitas produksi, kolaborasi, dan pengembangan komunitas kreatif. Penelitian ini bertujuan untuk mengidentifikasi kebutuhan ruang berdasarkan subsektor ekonomi kreatif dominan di Kota Bogor, dengan fokus pada Bogor Creative Center (BCC) sebagai fasilitas utama. Metode yang digunakan adalah deskriptif kualitatif melalui observasi lapangan, wawancara semi-terstruktur dengan pengelola, serta studi literatur. Hasil penelitian menunjukkan bahwa subsektor kuliner, musik, dan kriya merupakan sektor dengan komunitas terbanyak dan aktivitas yang paling aktif. Namun, fasilitas ruang yang tersedia belum sepenuhnya mendukung kebutuhan spesifik masing-masing subsektor. Seperti pada ruang workshop kuliner belum tersedia, studio musik belum memenuhi standar akustik dan peredaman suara, dan ruang kriya belum dilengkapi zona kerja yang memadai. Berdasarkan temuan tersebut, penelitian ini merekomendasikan desain ruang yang lebih adaptif dan partisipatif, termasuk penyediaan dapur terbuka, studio terinsulasi, serta ruang kriya semi terbuka yang mendukung kegiatan produksi dan edukasi. Penyesuaian desain ruang yang berbasis kebutuhan subsektor diharapkan dapat meningkatkan efektivitas Bogor Creative Center sebagai pusat pengembangan ekonomi kreatif yang inklusif dan berkelanjutan.

Kompleks Makam Sunan Giri merupakan salah satu tujuan wisata religi yang cukup dikenal di Provinsi Jawa Timur. Destinasi ini masih menjadi favorit karena masyarakat di sekitarnya dikenal memiliki tingkat religiusitas yang  tinggi.  Kabupaten  Gresik  sendiri  sering  dijuluki  sebagai  Kota  Santri  atau  Kota  Wali,  sehingga  potensi pengembangan wisata religi di wilayah ini sebenarnya sangat besar. Penelitian ini bertujuan untuk mengkaji daya  tarik  wisata  yang  dimiliki  Kompleks  Makam  Sunan  Giri  di  Gresik.  Pendekatan  yang  digunakan  adalah deskriptif kualitatif, dengan teknik pengumpulan data melalui observasi, wawancara, serta dokumentasi. Hasil penelitian ini menunjukkan bahwa Aksesbilitas menuju kompleks makam Sunan Giri perlu banyak  perbaikan dengan cara  pelebaran jalan  untuk akses menurunkan penumpang  dari  area parkiran utama wisata. Atraksi yang dilakukan yaitu Ziarah wali, berbelanja kuiner dan oleh – oleh khas Gresik dan berwisata edukasi sejarah. Amenitas tergolong cukup lengkap namun perlu untuk di kelolah dengan baik. Dalam pengelolahan destinasi perlu memikirkan tentang perencanaan, perorganisasian, pelaksanaan dan pengawasan. 

Pertumbuhan penduduk dan urbanisasi di Provinsi Lampung mendorong terbentuknya kawasan peri-urban yang memiliki potensi strategis, salah satunya adalah Kecamatan Natar di Kabupaten Lampung Selatan. Kawasan ini terletak di sekitar Bandara Internasional Radin Inten II dan menunjukkan karakteristik ideal untuk dikembangkan sebagai kawasan aerotropolis. Tujuan artikel ini adalah untuk menganalisis potensi demand dan dukungan sosial ekonomi terhadap pengembangan kawasan aerotropolis. Metode yang digunakan adalah kualitatif dengan pendekatan triangulasi data melalui analisis dokumen perencanaan, penyebaran kuesioner kepada 101 responden pengguna transportasi udara, serta wawancara dengan enam pemangku kepentingan dari instansi pemerintah terkait. Hasil studi menunjukkan bahwa 92% responden menyatakan setuju terhadap pengembangan aerotropolis, didukung dengan tingginya intensitas penggunaan pesawat terbang dan potensi pertumbuhan infrastruktur. Selain itu, sinergi antara dokumen RTRW, RDTR, dan Tataran Transportasi Wilayah menunjukkan komitmen pemerintah dalam mendukung pengembangan kawasan ini. Studi ini menyimpulkan bahwa percepatan implementasi aerotropolis dapat menjadi strategi pembangunan wilayah yang terintegrasi dan berkelanjutan di Provinsi.

Micro, Small, and Medium Enterprises (MSMEs) serve as a key pillar of Indonesia’s national economy, contributing significantly to the Gross Domestic Product (GDP) and employment absorption. Nevertheless, MSME actors continue to face various challenges, including limited access to capital, low digital literacy, and bureaucratic hurdles in business licensing. Law Number 11 of 2020 on Job Creation (UU Cipta Kerja) was introduced as a regulatory breakthrough to address these obstacles by simplifying bureaucracy, offering business incentives, and easing access to digital markets. This study focuses on the implementation of this policy in Kampung Batik Turi, Blitar City, a hub of local wisdom-based MSMEs. The research aims to analyze the local-level application of the Job Creation Law, identify supporting and inhibiting factors, and assess its impact on the growth and independence of batik MSME actors. The findings are expected to offer practical recommendations to strengthen the alignment between national regulation and the actual needs of regional MSMEs, fostering more inclusive and sustainable MSME empowerment.

This study aims to conduct a SWOT analysis in planning the development strategy of Child-Friendly Integrated Public Space (RPTRA) in East Cempaka Putih Village. RPTRA is a public facility designed to support children's growth and development, improve the quality of the social environment, and strengthen relationships between residents in urban areas. Despite having great potential in encouraging social development, the existence of RPTRA still faces various challenges in its implementation, such as limited facilities, lack of community participation, and weak management systems. This study uses SWOT analysis methods to identify the strengths, weaknesses, opportunities, and threats faced by RPTRAs in the region. The data collection technique was carried out through direct observation at the location, documentation, and interviews with various stakeholders, including the village government, RPTRA managers, and the community using the facility. The results of the analysis show that the main strength of RPTRA lies in the existence of basic infrastructure, strategic location, and policy support from local governments. Weaknesses include lack of operational funds, limited educational facilities, and lack of training for managers. Opportunities can be seen from increasing public awareness of the importance of child-friendly public spaces and the opening of potential partnerships with the private sector. The threat comes from the potential for vandalism, lack of social control, and the risk of non-functional use of space. This research provides a number of strategic recommendations that include multi-stakeholder collaboration, active community involvement, and capacity building of human resources in the management of RPTRA. In addition, the proposed long-term strategies include the integration of family empowerment programs, the improvement of educational technology-based facilities, and the strengthening of regulations that support the sustainability of the RPTRA program. The implications of this study are expected not only to have an impact on optimizing the function of RPTRA locally, but also to become a model for the development of child-friendly public spaces in other urban areas. This research contributes to the literature on inclusive urban development oriented towards child welfare and strengthening community social cohesion.

This study aims to comprehensively examine the role of BAZNAS (National Amil Zakat Agency) of West Bandung Regency in the distribution of productive zakat as a means to foster community-based business development during the first semester of 2025. Productive zakat, unlike consumptive assistance, is positioned as a strategic instrument to improve the economic independence of mustahik (zakat recipients), particularly micro-entrepreneurs such as small shop owners, farmer groups, tailors, and individuals engaged in similar economic activities. The research adopts a descriptive qualitative approach to capture an in-depth understanding of program implementation. Data collection methods include in-depth interviews with BAZNAS officials, serving as key informants, and the examination of relevant documents, reports, and activity records. The findings indicate that the application process for assistance is conducted through formal, verified requests, ensuring transparency and accountability, rather than accepting open-form submissions. The form and amount of assistance are adjusted to the specific type and needs of each business, and recipients are prioritized based on the eight asnaf categories, with a focus on those who already have ongoing business activities. In addition to capital provision, the program aims to empower mustahik to transition into muzakki (zakat givers) over time, thereby creating a sustainable cycle of economic empowerment. Monitoring activities are conducted three times a year to assess progress and identify challenges. However, the study also highlights constraints, including limited mentoring sessions and the need for more consistent supervision to ensure that the assistance translates into long-term economic impact. To maximize effectiveness, stronger collaboration among BAZNAS, local communities, and regional government is recommended, alongside capacity-building initiatives for beneficiaries. This collaborative approach is expected to reinforce the sustainability and impact of productive zakat programs, contributing to broader poverty reduction and community empowerment goals.

The advancement of digital technology has driven significant transformation in the field of education, particularly in the innovation of learning media that is interactive and easily accessible to students. The subject of Pancasila and Civic Education (PPKn), as a crucial component of character education, must adapt to these developments to ensure that the material remains relevant and engaging for today’s digital generation. This community service activity aimed to enhance students' learning motivation by conducting a training program on creating educational applications using the no-code platform Thunkable. The focus of the training was on the topic of national political figures, which is part of the core competencies in the PPKn curriculum. The activity was held at SMA Ampera in Sorong City, involving 11th-grade students as active participants. A participatory and project-based learning (PjBL) approach was employed, in which students were guided to design, create, and test their own educational applications based on their ideas and creativity. The program was carried out in three stages: preparation (developing modules, training materials, and technical setup), training and practice (introduction to the Thunkable platform, interface design, and basic programming), and testing and evaluation (application trials by other students and effectiveness assessment). The results of the activity showed a significant increase in students' learning motivation, basic digital skills, and active engagement in the learning process. The participants successfully created educational application prototypes featuring visual content, brief narratives, and interactive quizzes about national political figures. Moreover, students demonstrated collaborative attitudes, innovation, and confidence when presenting their work. This activity demonstrates that a project-based learning approach supported by Thunkable technology can be an effective alternative for creating meaningful, contextual, and empowering learning experiences. It is especially beneficial for schools with limited access to digital technology. By integrating creativity and digital tools into civic education, students are encouraged to become not only technologically literate but also more engaged in understanding national identity and political history in a modern, accessible way.

This research aims to develop a recommendation system that can help retail business owners design more effective, data-driven promotional strategies. This system utilizes data mining techniques and the Apriori algorithm to extract association rules from consumer transaction data, thereby identifying more specific and accurate consumer purchasing patterns. Based on these patterns, the system can provide relevant promotional recommendations, such as product bundling, buy-one-get-one offers, or special discounts, which can attract consumer interest and increase sales. The system's implementation process is presented in the form of an interactive dashboard, which allows business owners to upload their transaction data, adjust analysis parameters, and visualize the promotional recommendation results in a way that is easier to understand and can be directly applied to their marketing strategies. This system not only provides well-structured promotional recommendations but also enables retail business owners to make more informed and efficient decisions in determining the type of promotion to implement, based on insights gained from analyzing their own transaction data. By utilizing this system, business owners can optimize their promotional strategies more efficiently and effectively, because they can quickly identify promotions that best suit consumer purchasing patterns. This can increase impulse sales, as relevant promotions will encourage consumers to purchase more products. Furthermore, this system shows great potential in increasing consumer engagement, as the promotions provided are more personalized and tailored to each consumer's preferences. Therefore, the implementation of this recommendation system has the potential to drive significant sales growth and help retail business owners achieve greater profits, as well as accelerate their business decision-making process. This system, ultimately, not only benefits business owners but also enhances the consumer shopping experience with promotions that are more tailored to their needs and preferences.

Pijat bayi merupakan salah satu bentuk stimulasi sentuhan yang dapat mendukung tumbuh kembang bayi, termasuk membantu mengatasi gangguan tidur. Meskipun praktik ini telah dikenal secara tradisional di Indonesia, pemahaman masyarakat mengenai manfaat dan teknik pijat bayi yang tepat masih terbatas. Penelitian ini bertujuan untuk mengetahui hubungan pengetahuan ibu tentang Pijat bayi terhadap minat melakukan Pijat bayi kepada tenaga kesehatan di Tempat Praktek Mandiri Bidan (TPMB) Iswati, Kecamatan Senduro, Kabupaten Lumajang. Penelitian ini menggunakan metode kuantitatif dengan pendekatan deskriptif dan desain cross sectional. Populasi dalam penelitian ini adalah seluruh ibu yang memiliki bayi usia 1–12 bulan sebanyak 30 orang, dengan teknik total sampling. Analisis data menggunakan uji Chi-Square melalui aplikasi SPSS versi 25. Hasil penelitian menunjukkan bahwa terdapat hubungan yang signifikan antara pengetahuan ibu dengan minat melakukan baby massage ke tenaga kesehatan(p-value = 0,020 ; < alfa = 0,05). Temuan ini mengindikasikan bahwa semakin tinggi pengetahuan ibu, maka semakin besar pula minat mereka untuk melakukan pijat bayi secara profesional. Hasil penelitian ini diharapkan dapat menjadi dasar dalam pengembangan program edukasi bagi ibu mengenai pentingnya pijat bayi, serta menjadi referensi bagi penelitian selanjutnya.