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This research discusses Da'wah Messages on Instagram Social Media (Content Analysis on the @hawaariyyun account). The problem in this research discusses the analysis of da'wah messages contained in 3 Reels videos of the Instagram account @hawaariyyun for the period 05 and 08 June 2023, including the title Connection with the Prophet, Hanging out with Believers and the Quraish infidels are Genius. This research aims to determine Da'wah messages on Instagram social media (content analysis on the @hawaariyyun account). This type of research uses the type of literature study research. The method used in this research is a descriptive approach, with data collection techniques collecting and analyzing the contents of video reels by means of observation and documentation. The research results show that Da'wah messages on Instagram social media (content analysis on the @hawaariyyun account) have very positive value for its 1.1 million followers. Moreover, the Instagram Reels video uploaded by @hawaariyyun was very easy for the resource person to understand and understand. This research concludes that there are 2 categories of da'wah messages, namely aqidah and sharia. In the Aqidah category there is the creed of faith in the Messenger, while in the sharia category there is the sharia of sunnah worship and human relations .

This study aims to analyze the impact of visual content on Instagram on users’ psychological well-being, focusing on body image, Fear of Missing Out (FoMO), and life satisfaction. As Instagram usage increases, more users are exposed to visual content promoting certain beauty standards and ideal lifestyles that are often unattainable for many. This exposure drives social comparison and FoMO, triggering various adverse effects on psychological well-being, such as low self-confidence, anxiety, and dissatisfaction with oneself. This research employed survey methods and a literature review from relevant prior studies. Findings indicate that exposure to idealized visual content on Instagram significantly intensifies body image dissatisfaction and personal insecurity. On the other hand, findings also suggest that educational and inspirational content on Instagram has the potential to support psychological well-being, though its accessibility and popularity are often overshadowed by entertainment and lifestyle content. The study concludes by emphasizing the need for users to be more selective in their content consumption and the platform’s role in promoting positive content that supports psychological well-being. This approach

Social media has become an integral part of the modern era, characterized by the use of the internet in daily life, with one of the most popular platforms being Instagram. Currently, the rise of Instagram content about beauty, known as beauty vlogs, has captured the attention of women, encouraging them to enhance their appearance. Abel Cantika is one of the beauty vloggers in Indonesia who consistently shares posts in the form of make-up tutorials, beauty product reviews, tips and tricks, and so on. The content presented by beauty vloggers, including Abel Cantika, certainly has an influence on changing behaviors and perspectives, as women often want to look stunning at all times. Therefore, it is not surprising that cosmetics can be seen as an essential means to enhance one's appearance. This research aims to determine whether the content of beauty vlogger Abel Cantika on Instagram has an influence on the imitation behavior of Inter Studi female students and to what extent this influence exists. The method used in this research is a survey method with a descriptive quantitative approach. Using simple linear regression analysis techniques. The population in this study consists of female students of Communication Science at STIKOM Inter Studi from the class of 2020 to 2022, with a sample size of 50 respondents. Data analysis techniques using SPSS 26.0. The research results indicate a positive and significant influence of media exposure on brand image, with a moderate effect size.

Dalam menghasilkan ide konten Instagram yang menarik, Kawakibi menerapkan Design Thinking untuk mencapai tujuan dari konten yang dibuat. Penelitian ini bertujuan untuk menganalisis postingan Instagram Kawakibi dengan menampilkan konten visual yang khas. Melalui metode analisis deskriptif kualitatif dengan pendekatan teori Design Thinking, dapat disimpulkan bahwa postingan Instagram Kawakibi mampu mengedukasi dan mensosialisasikan permasalahan di masyarakat dengan visual yang sederhana namun mudah untuk dimengerti oleh audiens. Penelitian ini memberikan kontribusi dalam bidang desain dengan penerapan teori Design Thinking terhadap postingan Instagram. Hasil dari penelitian ini dapat digunakan sebagai referensi bagi para desainer dan pembaca dalam pemanfaatan teori Design Thinking.

In the digital era, marketing through Instagram has become one of the main strategies to increase brand awareness and customer engagement. Seblak Mamam Foodies has utilized this platform since 2020 with various strategies such as using business accounts, optimizing profiles, and creating engaging content. Features like Instagram Stories, Instagram Live, and Instagram Ads allow direct interaction with customers, strengthening product branding, and increasing competitiveness. Social media not only serves as a communication tool but also as an effective source of information and promotion. This study emphasizes the importance of digital marketing through social media, especially Instagram, in supporting the growth of small and medium-sized enterprises (SMEs) like Seblak Mamam Foodies, by providing insights into successful marketing techniques and their impact on the popularity of the offered products.

Developments in the era of Industrial Revolution 4.0 are increasing rapidly along with the times, especially in the economic sector. The development of the economic sector in Indonesia means that MSMEs (Micro, Small, and Medium Enterprises) need strategies to brand themselves. Branding efforts can be carried out using social media platforms, namely Instagram. Instagram plays an important role as a promotional media that functions to persuade and communicate a product or service. This journal discusses the visual identity in the design of the Instagram feeds for the brand "Zamzam Kalimantan" as a portfolio of Kawakibi Digital Branding. This design uses qualitative methods based on interviews, observations, and literature studies. Through this process, designs for Instagram feeds were produced as Kawakibi's portfolio media.

In today’s era, social media has become a driving force for increasing digital entrepreneurship. Businesses are utilizing social media sites such as Instagram, TikTok, LinkedIn, or even Facebook to brand their companies or products and interact with clients. This is great news for businesses, especially SMEs, to have low-cost access to key markets worldwide. One evident trend is the emergence of social commerce – business-to-consumer commerce without intermediaries, exclusive of other e-commerce models. However, the adoption of social media in digital entrepreneurship comes with several challenges, such as changes in algorithms that can affect content visibility and risks related to data security and user privacy. Nevertheless, social media remains useful in terms of analytics to support strategic decisions. This study shows the value of social media for entrepreneurship and technologies that help improve content personalization and consumer behavior analysis, such as artificial intelligence and big data. This study attempts to fill the gap in the literature by looking at the differences in the outcomes of social media use in developing and developed countries and the outcomes of new technologies on digital business ventures.

Social media has become an important tool in disseminating health information to the public. This study aims to analyze the influence of social media on the effectiveness of health socialization campaigns in Indonesia. Using survey methods and in-depth interviews, the results of the study indicate that platforms such as Instagram and TikTok are more effective in reaching the younger generation than traditional media. Interactivity and visualization factors of content play an important role in increasing public understanding and participation.

Dating during adolescence is considered normal, because you can get to know each other's character in the hope that it will progress to a more serious level. However, this hope is not always fulfilled by everyone, because when they are dating, violence occurs, which is called a toxic relationship. Having a toxic relationship can cause a person to have mental health problems, which can result in someone not being confident and isolating themselves from their surroundings. So, strong support is needed, such as instrumental support, which is direct and real support so that someone can be confident in carrying out daily activities. The aim of this research is to find out whether instrumental support influences the mental health of adolescent victims of toxic relationships on the Instagram platform and how instrumental support influences the mental health of adolescent victims of toxic relationships on the Instagram platform. This research used quantitative methods with 99 samples. The results of the research found show that there is an influence of instrumental support on the mental health of teenagers who are victims of toxic relationships, with a value of 0.994 which shows a positive value, this can be interpreted as an addition of 1% for each. So that Instrumental Support on Mental Health of adolescents obtained an influence level of 0.417 or it can be interpreted that the influence of Instrumental Support on Mental Health was 41.7% and the remaining 58.3% was influenced by other factors not included in this research.

This research is motivated by the rapid development of technology and the digital world, particularly social media, which has influenced almost all aspects of life, including education. This development necessitates educators to explore more engaging learning media for students to enhance learning efficiency. This research employs a descriptive method with a qualitative approach. The data was obtained from secondary data sources and public data sources. Secondary data sources include journal articles, while public data sources comprise publicly available data such as photos, videos, and others. The findings of this research provide recommendations of several Instagram accounts that can be used as supplementary learning references for students. This is aimed at making Indonesian language learning more engaging for students.  

This study aims to analyze the influence of the use of Instagram social media, business location, and destination image on the interest in visiting Karo Strawberry Garden again. Along with the development of experiential tourism, the use of social media is one of the important factors in attracting visitors, especially for natural tourist destinations such as strawberry farms. This study uses quantitative methods with multiple linear regression approaches to measure how much influence each independent variable has on return visit interest. The results showed that all three variables - Instagram usage, business location, and destination image - had a significant effect on return visit interest. Of the three variables, destination image has the most dominant influence in shaping visitors' interest in returning, followed by business location, and finally, the use of Instagram social media. This indicates that while promotion through social media plays an important role in attracting initial visits, adequate in-person experience at the destination determines interest in repeat visits more. Thus, the management of Karo Strawberry Farm is advised to focus more on improving the destination image through the quality of facilities, services, and overall experience, as well as supporting social media promotion and location accessibility as supporting factors.

The use of social media in various aspects including health has increased in recent years. The effectiveness and efficiency of the use of social media in health promotion efforts by hospitals are advantages compared to using conventional media. This study aims to obtain information about the use of social media by hospitals in efforts to organize hospital health promotion from the perspective of: 1) types of social media used, 2) program effectiveness, 3) level of involvement, and 4) efforts to increase the level of involvement. From a search of 62 articles (time span 2017-2022) using the Google Scholar and Garuda databases and the keywords media, social, hospital, promotion, and health, researchers found 3 articles that were appropriate based on the title, abstract, content and purpose of the study. This literature study revealed that social media has high effectiveness and efficiency in organizing health promotion programs by hospitals. Another finding is that Instagram is the most widely used social media platform with the highest level of involvement compared to other social media platforms. Interesting and unique efforts and strategies can further increase the level of public involvement in hospital social media accounts so that there is an increase in awareness of healthy living in Indonesian society.    

Educational institutions currently need to be managed competently and deserve attention in today's era. Because, school competition is getting tighter. to influence the decisions of parents and prospective students in accepting new students. Schools need to have the right promotional strategy. Because the more competitive schools are, the more schools must have good and innovative promotional strategies to attract consumer interest. In an era that relies on technology and the target market that currently understands technology, educational institutions are required to adapt to technological developments, one of which is through the implementation of digital marketing-based promotional strategies. Schools can promote through Digital Marketing by using the school website or utilizing social media sites such as Facebook, Instagram, Twitter, TikTok, YouTube, and Whatsapp. The purpose of this study is to examine how digital marketing-based promotional strategies can help schools increase the interest of prospective new students. This study uses a literature study method based on various sources in the form of reference books, research results, or scientific journals. Thus, the use of the right promotional strategy, especially in using school digital marketing, can reach a wider community, school information becomes easily accessible anytime and anywhere, and this school's promotional activities will certainly be more effective and efficient.

This study aims to analyze the influence of media exposure and information quality of the Instagram account @bogoreatery on followers' interest in culinary tourism. In today's digital era, social media such as Instagram plays an important role as a source of information and in shaping people's interests and preferences, especially in the context of culinary tourism. Media exposure and information quality are important factors that can influence a person's interest. This study will examine the Instagram account @bogoreatery by making Instagram followers @bogoreatery as the subjects in this study. This study uses a quantitative approach and the theory used as the basis for this study is the Media Richness Theory. The sampling technique used is purposive sampling with a total of 400 respondents calculated using the Slovin formula. The results of the study indicate that there is an influence between media exposure and the quality of information on the Instagram account @bogoeatery on the interest of followers in culinary tourism with an influence of 48.8%, while the rest is influenced by other factors outside the variables studied.

In this modern era, preaching is not only done on the pulpit, but also through print and electronic media, especially social media such as Instagram. Many people are involved in spreading the preaching through these platforms. One form of interesting preaching content is motion graphic video, a combination of 2D animation representing moving infographics. Motion graphics combine elements of illustration, typography, photography, and videography with animation to strengthen the delivery of the message. This study aims to determine the preaching messages in the motion graphic videos uploaded by Ustadz Muhammad Nuzul Dzikri through the Instagram account @muhammadnuzuldzikri, which include the themes of faith, morals, and Islamic law. The method used is descriptive qualitative with content analysis techniques and observation of 9 motion graphic videos uploaded from December 2024 to January 2025.

This study aims to analyze the E-Relationship Marketing strategy implemented by PT. Travel Al-Amar Madani Masyhur Medan through social media in an effort to maintain pilgrim loyalty amidst the increasingly competitive Umrah travel industry in the digital era. The research method used is descriptive qualitative with a case study approach. Data collection was conducted through in-depth interviews with management and pilgrims, observation of social media activities (Instagram, Facebook, and WhatsApp), and documentation. Data analysis used data reduction, data display, and conclusion drawing techniques. The results show that the implementation of E-Relationship Marketing is carried out through four main dimensions: service personalization, digital community building, responsive interaction, and consistency of Islamic brand character. The use of social media is proven effective in increasing trust and emotional closeness of pilgrims, leading to loyalty in the form of repeat orders and recommendations (advocacy). The main obstacle found is the digital literacy gap among elderly pilgrims, which the company addressed through simpler and more intensive communication approaches on the WhatsApp platform.

The increasing consumption of short-form video content, such as TikTok, Instagram Reels, and YouTube Shorts, has raised concerns regarding its impact on cognitive functions, particularly short-term memory. This study aimed to examine the effect of short duration video exposure on short-term memory performance among students at Yayasan Irtiqo Kebajikan. An experimental method with a two-group design was employed, consisting of an experimental group that watched short duration videos for 180 seconds and a control group that received no video exposure prior to the memory test. The participants were 40 students selected through random sampling. Short-term memory was measured using the ME Test, a subtest of the Intelligenz Struktur Test (IST), which assesses the ability to recall a series of words. The results of statistical analysis indicated a significant difference between the experimental and control groups (p < 0.05), with the experimental group demonstrating lower short-term memory scores. These findings suggest that exposure to short-form video content may negatively affect individuals ability to store and process information in short-term memory, highlighting the importance of managing digital media consumption among children and adolescents.

Pelatihan Desain dan Digital Marketing ini dilaksanakan sebagai bagian dari kegiatan Pengabdian Kepada Masyarakat (PKM) oleh mahasiswa Universitas Mahakarya Asia Baturaja di Desa Pusar, Kecamatan Baturaja Barat, Kabupaten Ogan Komering Ulu. Kegiatan ini bertujuan untuk membantu masyarakat, khususnya anggota Pokdarwis (Kelompok Sadar Wisata) dan Karang Taruna Desa Pusar, dalam memasarkan objek wisata Kubang Naga melalui media sosial, khususnya Instagram. Pelatihan mencakup pengajaran pembuatan desain promosi yang menarik menggunakan aplikasi desain grafis seperti Canva, serta pengeditan foto dan video menggunakan aplikasi Lightroom dan CapCut. Selain itu, peserta diberikan pemahaman mengenai strategi digital marketing untuk mempromosikan objek wisata secara efektif. Hasil pelatihan menunjukkan bahwa peserta dapat membuat desain promosi yang menarik, memahami pentingnya digital marketing dalam meningkatkan kunjungan wisata, serta lebih aktif memanfaatkan media sosial untuk mempromosikan objek wisata. Dengan pelatihan ini, diharapkan Desa Pusar dapat meningkatkan kunjungan wisatawan, khususnya wisata Kubang Naga, melalui pemanfaatan desain grafis dan pemasaran digital yang lebih efisien.

Utilizing social media platforms like Facebook, Instagram, and Twitter are media that are considered effective in spreading Islamic da'wah because they are easy to access at anytime and anywhere so that the spread of Islamic da'wah can be done quickly with a wide audience reach. In managing social media, a communication strategy is needed so that the goal of disseminating information can be achieved. The purpose of this study is to ascertain the communication tactics used by the Instagram account @gen.saladin to disseminate da'wah. The method used in this kind of research is qualitative descriptive. Interviews and documentation are used in data collection methods. This study's analysis makes use of Milles and Huberman's methodology, which includes data reduction, data presentation, and findings.The study's findings demonstrate that the communication strategy used by the Instagram account @gen.saladin is predicated on Lasswell's idea of "Who Says What in Which Channel to Whom With What Effect?" and entails actions like gaining a thorough grasp of the target audience, content production interesting and relevant, consistency in posting, active interaction with followers, appropriate use of hashtags and tagging, utilizing Instagram features, regular measurement and evaluation, and collaboration with influencers and other communities.

Digital marketing as a promotional strategy emerged as a response to developments in information technology. The use of digital marketing is not only limited to new companies or start-ups, but is also applied by companies that have been around for a long time. PT. XYZ, which functions as a motor vehicle distributor and retailer, is also required to adopt digital marketing even though it already has a strong brand from its parent company. In this research, which uses a case study of PT. XYZ, data obtained through observation and interviews. The research results show that PT. XYZ uses three media in implementing digital marketing, namely websites, social media and applications. Of the three media, social media such as Instagram and Facebook show the best results, because both are used to provide information and build engagement with consumers.