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Latipul Basri Hutabarat

Bridge : Jurnal Publikasi Sistem Informasi dan Telekomunikasi 2024 Asosiasi Profesi Telekomunikasi Dan Informatika Indonesia

The purpose of this research is (1) to determine the use of the Internet of Tings (IoT) to help simplify the process of searching for information at the Archives and Library Service of West Sumatra Province, (2) to determine the implementation of the Internet of Tings (IoT) in searching for information in libraries can increase the effectiveness and efficiency of services at the West Sumatra Province Archives and Library Service, (3) to find out what Internet of Things (IoT) devices can be used to assist the information search process at the West Sumatra Province Archives and Library Service. Measurement of the Internet of Things (IoT) is seen through four indicators, namely OPAC, RFID, information literacy and recommendation services. Measuring search information is seen through five indicators, namely, cognitive needs, affective needs, personal integration needs, social integration needs and fantasy needs. This research is quantitative research with descriptive methods. The population in this study was all users at the West Sumatra Province Archives and Library Service, using a random sampling technique. The main instrument used is a research questionnaire whose validity and reliability have been tested with a sample size of 100 respondents. The research results are: (1) The Internet of Things (IoT) variable has a total average score of 3.46. This indicates that the score is on an interval scale of 3.26-4.00, which means it is classified as very good. (2) The information search variable has a total average score of 3.23. This indicates that the score is on an interval scale of 2.51-3.25, which means it is in the good category. (3) The influence of the Internet of Things (IoT) on information searches at the West Sumatra Province Archives and Library Service. In the hypothesis test, the result was 0.398, which means that information needs have a significant relationship with the use of collections at the Sawahlunto City Library and Archives Service, as well as in the table model summary obtained R = 0.288. Then R2 = 0.083. If converted into a percentage, it is 28.8%, this shows that the influence of the Internet of Things (IoT) on information search is 28.8% and the remaining 71.2% is influenced by other factors. Overall, the results of the research analysis can be concluded by researchers that there is a significant influence on the Internet of Things (IoT) on information searches at the West Sumatra Province Archives and Library Service.    

Kardina Siregar; Yuli Ariani; Rusiadi Rusiadi; Suhendi Suhendi; Lia Nazliana Nasution

Jurnal Ekonomi, Akuntansi, dan Perpajakan 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This research aims to analyze the influence of financial sector deepening and foreign exchange reserves on currency exchange rates in Indonesia, Malaysia and the Philippines. The variables in this research are exchange rate, GDP, credit interest rates, money supply, foreign exchange reserves. This research uses secondary data taken from WorldBank in 2005-2022. The data analysis technique used is the Autoregressive Distributed Lag (ARDL) panel. The research results from the ARDL model analysis show that the countries that are able to become lead indicators for KURS tariff stability are Indonesia and Malaysia. This is because all the variables or indicators in the research, namely (Foreign Exchange Reserves, GDP, JUB and Credit Interest Rates) in these countries have a significant effect on the KURS, while CDV, GDV and JUB do not have a significant effect on the KURS. in the Philippines, only the SBK variable has a significant effect on the KURS in the Philippines. If we look at short-term and long-term stability, the Unemployment Rate variable, both short-term and long-term, has a significant effect on KURS stability.

Devi Erlitna; Anna Waris Nainggolan; Imarina Tarigan

JURNAL ILMIAH KESEHATAN MASYARAKAT DAN SOSIAL 2024 CV. ALIM'SPUBLISHING

Excessive fear, anxiety, stress or anger can cause slow labor progress. Feelings of tiredness, fear and hopelessness are the result of pre-labor or a prolonged latent phase. Women who are not supported emotionally, or have had difficulties in previous births, can feel anxious and afraid to face labor, resulting in labor without significant progress and labor that is very painful. Age that is too young and too old, too much parity and knowledge is suspected to increase anxiety in mothers. The aim of this research is to determine the factors related to postpartum maternal anxiety during childbirth at RSU Vina Estetica Medan in 2023. This type of research is analytical observational with cross-sectional. The population in this study was all postpartum mothers who gave birth at RSU Vina Estetica Medan for the January-April 2023 period, namely 116 people. The sample taken based on the Slovin formula was 54 people. Data analysis was carried out using statistical tests using chi-square, to see the relationship between the independent variable and the dependent variable. The results of the research show that there is a relationship between age and knowledge of postpartum mothers and anxiety during labor at RSU Vina Estetica Medan in 2023. There is no relationship between parity and anxiety of postpartum mothers during labor. It is recommended that health workers at RSU Vina Estetica Medan provide regular counseling to mothers about childbirth starting at the beginning of the pregnancy check-up, in order to reduce postpartum maternal anxiety..

Devi Erlitna; Anna Waris Nainggolan; Imarina Tarigan

JURNAL ILMIAH KESEHATAN MASYARAKAT DAN SOSIAL 2024 CV. ALIM'SPUBLISHING

Excessive fear, anxiety, stress or anger can cause slow labor progress. Feelings of tiredness, fear and hopelessness are the result of pre-labor or a prolonged latent phase. Women who are not supported emotionally, or have had difficulties in previous births, can feel anxious and afraid to face labor, resulting in labor without significant progress and labor that is very painful. Age that is too young and too old, too much parity and knowledge is suspected to increase anxiety in mothers. The aim of this research is to determine the factors related to postpartum maternal anxiety during childbirth at RSU Vina Estetica Medan in 2023. This type of research is analytical observational with cross-sectional. The population in this study was all postpartum mothers who gave birth at RSU Vina Estetica Medan for the January-April 2023 period, namely 116 people. The sample taken based on the Slovin formula was 54 people. Data analysis was carried out using statistical tests using chi-square, to see the relationship between the independent variable and the dependent variable. The results of the research show that there is a relationship between age and knowledge of postpartum mothers and anxiety during labor at RSU Vina Estetica Medan in 2023. There is no relationship between parity and anxiety of postpartum mothers during labor. It is recommended that health workers at RSU Vina Estetica Medan provide regular counseling to mothers about childbirth starting at the beginning of the pregnancy check-up, in order to reduce postpartum maternal anxiety..

Monica Pricilia Kapele; Vivian E. Regar; Derel Filandy Kaunang

Konstanta : Jurnal Matematika dan Ilmu Pengetahuan Alam 2024 International Forum of Researchers and Lecturers

This research aims to determine whether the development of teaching materials using the Kvisoft flipbook maker application on linear program material, the sub-material of linear inequalities in two variables, affects learning outcomes. This research method uses research and development, with 25 students as subjects. The research results show that in the effectiveness test, it was found that 21 out of 25 students were declared complete in learning mathematics using teaching modules using Kvisoft flipbook maker on linear program material developed by the author. Meanwhile, Class So's teaching module developed in this research was effective.

Rusmiati Rusmiati; Achmad Aprianor Firdaus; Muhammad Fadil Falah

Master Manajemen 2024 Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

The purpose of this research is to determine the influence of Reward (X1) and Punishment (X2) which influence jointly (simultaneously) and individually (partially) on the performance of Civil Servants at the Paser Regency Youth, Sports and Tourism Service. From the research results, it was obtained that the validity test results of the total number of questions were 22 items, all of which had a value of rcount > rtable, which means that all questions were valid (feasible). From the results of the reliability test, it can be seen that the results obtained were 0.881, which means that the questionnaire items can be said to be reliable because the Cronbach's Alpha value is > 0.6. From the research results of multiple linear regression analysis, the regression equation Y = 1.152 + 0.338 X1 + 0.383 X2 is obtained. The magnitude of the correlation coefficient (R) is 0.737, this shows that there is a strong relationship between the Reward variable (X1) and the Punishment variable (X2) on the Performance of Civil Servants (Y) at the Paser Regency Youth, Sports and Tourism Service. Meanwhile, the coefficient of determination (R2) is 0.543, which means that the Reward variable (X1) and Punishment variable (X2) can explain the Civil Servant Performance variable (Y) at the Paser Regency Youth, Sports and Tourism Service by 54.3% while the remaining is 45. 7% is influenced by other variables not studied. From the results of the F Test, it is obtained that Fcount is 18.432 > Ftable 3.30 so it can be concluded that there is a significant influence simultaneously (simultaneously) between the Reward variable (X1) and the Punishment variable (X2) on the Civil Servant Performance variable (Y) at the Youth Service, Sports and Tourism in Paser Regency so that the first hypothesis is confirmed or Ha is accepted and H0 is rejected. From the results of the t test for the Reward variable (X1) and the Punishment variable (X2) they have a significant effect on the Performance of Civil Servants (Y) at the Paser Regency Youth, Sports and Tourism Service. Furthermore, the results of the t test show that the Punishment variable (X2) has a dominant influence on Civil Servant Performance (Y) which is strengthened by the highest t value of 2.758 and the smallest significance value of 0.010 so that the second hypothesis is proven or Ha is accepted and H0 is rejected.

Octa Dwi Yanti; Ersi Sisdianto

Jurnal Publikasi Ekonomi dan Akuntansi 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This research aims to determine the effect of debt policy on the financial performance of manufacturing companies in the food and beverages sector from 2019 to 2020 which are listed on the Indonesia Stock Exchange.  Debt policy is proxied by short term debt (STD), long term debt (LTD), and total debt (TD), while financial performance is used by return on equity (ROE). The method in qualitative research in determining the sample uses a purposive sampling method. The sample used was 9 companies.  The analysis technique used is multiple linear regression. Based on the research results, it shows that the table shows that the results of the t test (partial) are that the short term debt variable is 0.456 > 0.05 so that H0 is accepted and Ha is rejected, which means that this independent variable partially has no significant effect on the Return on Equity variable. The long term debt variable is 0.019 < 0.05 so that H0 is rejected and HA is accepted, which means that this independent variable partially has a significant effect on the Return on Equity variable, while the total debt variable is 0.002 < 0.05 so that H0 is rejected and Ha is accepted, which means  This means that this independent variable partially has a significant effect on the Return on Equity variable. Companies included in the Food and Beverages sector manufacturing company group listed on the Indonesia Stock Exchange (BEI) for the 2019-2020 period. Potential investors who want to invest must consider the company's existing debt policy.  You need to pay attention to the debt strategy used, because long-term debt will affect the company's financial performance.

Bau Tiara Hasmar; Andi Husniati; Kristiawati Kristiawati

The main problem in this research is the influence of STAD type cooperative learning assisted by interactive multimedia on fourth grade Mathematics learning outcomes at Bantaeng Muhammadiyah Elementary School. This research aims to determine the effect of STAD type cooperative learning on fourth grade Mathematics learning outcomes at Muhammadiyah Bantaeng Elementary School by implementing STAD type cooperative learning assisted by interactive multimedia. This type of research is a pre-experiment with a one group pretest and posttest design consisting of one class carried out in 4 meetings. The population in this study was all fourth grade students at SD Muhammadiyah Bantaeng consisting of 18 people, with 12 female students and 6 male students. The sampling method is using a saturated sample. Saturated sampling is a sampling technique, if all members of the population are used as samples. The results of the research show that the average value of student learning outcomes before implementing STAD Type Cooperative Learning Assisted by Interactive Multimedia was obtained with a score of 36.11 from 18 students. There were 3 students who completed and 15 students who did not complete with a standard deviation value of 25,469, while the average value of student learning outcomes after implementing STAD type cooperative learning assisted by interactive multimedia was obtained with a value of 93.89 from 18 students. There were 18 students who completed with a standard deviation value of 6,978. Based on hypothesis testing using the T test, if the sig value is smaller than 0.05, then there is an influence of variable x on variable y. After carrying out the T test, research results were obtained with a value of 0.002, which means 0.002 < 0.05, which means there is an influence.

Safina Bulan Koesasih; Siti Mukaromah; Eristya Maya Safitri

Bridge : Jurnal Publikasi Sistem Informasi dan Telekomunikasi 2024 Asosiasi Profesi Telekomunikasi Dan Informatika Indonesia

In the digitalization era, mobile payment applications are highly sought after to facilitate financial activities. PLN has innovated by introducing PLN Mobile, which simplifies online electricity bill payments. Despite offering many conveniences, some users feel there are shortcomings and difficulties with this app, potentially affecting its continued usage. This thesis aims to evaluate the factors influencing users' decisions to continue using the application, utilizing a conceptual model that combines Human-Computer Interaction (HCI) and Trust based on research by Kaewkitipong et al. (2022). This model includes seven variables: skill, system quality, information quality, task-technology fit, HCI, trust, and continuance intention. Testing uses the SEM-PLS technique and is processed with SmartPLS 4 using a sample of 384 respondents. The results indicate that HCI and trust significantly influence continuance intention, while system quality, information quality, and task-technology fit significantly influence HCI. These findings provide insights for improving and enhancing the PLN Mobile service to encourage its sustainable use.

Ade Mahendra Tarigan

Jurnal Publikasi Ekonomi dan Akuntansi 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This research aims to demonstrate the impact of Environmental Performance and Environmental Costs on Financial Performance and Leverage as Intervening variables in manufacturing companies listed on the Indonesian Stock Exchange throughout the period of 2019-2021.This research falls under the category of quantitative research, utilizing secondary data sourced from financial reports or annual reports released by companies listed on the Indonesian Stock Exchange. The data gathering method employed is the purposive sampling technique, with a selection criterion of 50 companies. This results in a total of 150 data points available for analysis. This study employs descriptive analysis techniques and utilizes the SPSS v26 software for data analysis.      Based on the findings of this study, only three hypotheses were confirmed, while the remaining four were disproven. There is no correlation between Environmental Performance and Leverage, but Environmental Costs do have an impact on Leverage. On the other hand, Environmental Performance does influence Financial Performance, while Environmental Costs do not. Financial performance is not influenced by leverage. The relationship between Environmental Performance and Financial Performance is not influenced by Leverage, and Leverage is not considered an Intervening variable. However, there is a significant influence of Environmental Costs on Financial Performance.

Elisa Putri; Ilham Ilham; Sulkifli Sulkifli

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The era of industrial revolution 4.0 has had a major impact on the digitalization process in all fields. Including the use of social media which has dramatically changed marketing trends in the world from conventional to digital. Business people are targeting increasing brand awareness by utilizing digital marketing. The aim of this research is to determine the influence of digital marketing variables in increasing brand awareness about coral products among users of the @coraledukasi account. This research uses a quantitative approach, data obtained from a questionnaire distribution with 37 respondents and then analyzed using multiple linear regression analysis with the help of the SPSS version 22 application. The results of this research show that digital marketing simultaneously has a significant influence on brand awareness and partially on the variables accessibility and informative has a significant effect while the interactivity variable has no significant effect.

Savitri Rahmadhanti; Shabrina Hafilah; Zelda Shakila Zivanka; Ayu Zaskia Dwi Nuhri Rafitri; Maulia Depriya Kembara

GARUDA : Jurnal Pendidikan Kewarganegaraan dan Filsafat 2024 International Forum of Researchers and Lecturers

Civics Civics Education is an important subject in education to form awareness and understanding of the rights and obligations as good citizens. The purpose of this study is to increase knowledge and interest in learning Civics Education (PKn) among Students and College Students. The research method used is descriptive quantitative with a survey approach using a questionnaire. The results showed that there were significant differences in knowledge and interest between students and female students in learning Civics Education. Students tend to be more knowledgeable and more interested in civic learning than students. This could be due to factors such as higher level of education, wider life experience, and greater desire to learn civics. However, it should be noted that the results of this study should not be generalized to the entire student population. Other variables such as educational background, social environment, and personal factors can also influence knowledge and interest in learning civics. This article helps us better understand the differences in knowledge and interest in learning Civics between high school and university students. The implications of this study can be used to improve Civics teaching methods to be more effective and interesting for students.

Ahmad Jarot; Cris Kuntadi

Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah (JUPIEKES) 2024 STAI YPIQ BAUBAU, SULAWESI TENGGARA

The purpose in this study was to determine the effect of environmental factors on the determination of error material in the audit of financial statements. Ind facto environment is accountability, independent auditors, experience, auditory performance and auditory professionalism in determining the quality of the audit. The approach used is Quantitative by using multiple linear regression analysis. The results showed that Value from R Square in the study was 0.616 (61.6%) meaning that there were still 38.4% of factors (variable) that could affect the quality of the audit. For this reason, researchers can further add to the use of other variables other than the four variables that have been used in this study, such as leadership styles, auditor competence competencies, and time pressure budget.

Karlina Karlina; Ainun Ainun; Fathul Jannah

Master Manajemen 2024 Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

The aim of this research is to determine the influence of the marketing mix on the decision to purchase roast duck at Warung Makan. From the results of the validity test of 28 valid statements and the significant limit of rtable is 0.05 and the two-sided test, the rtable value is 0.2787 while rcount > rtable for each statement in this study. The results of the reliability test, the Cronbach Alpha value is 0.920, the N of items is 28. From the results of data analysis and data tabulation, it can be seen that the results of the regression equation are Y= 0.773+0.380X1-0.098X2+0.423X3+0.103X4. Based on the calculation results, the R value (correlation coefficient) of 0.654 is obtained at a relationship level of 0.60 – 0.799, which means it is at a strong relationship level between the product (X1), price (X2), place (X3) and promotion (X4) variables. ) on purchasing decisions (Y). The Adjusted R Square value (coefficient of determination) is 0.376 or 37.6%. This shows that the variables product (X1), price (X2), place (X3), and promotion (X4) contribute or contribute an influence of 37.6% to the purchasing decision (Y) of roast duck at Warung Makan, while the remaining amount is 62.4% is influenced by other variables not included in this study. The Fcount test results obtained a value of 8.392 with a significance level of 0.000 while the Ftable value was 2.58 (4:45). So Fcount is 8.329 > Ftable value is 2.58. This means that there is a joint influence between product variables (X1), price (X2), place (X3), and promotion (X4) on purchasing decisions (Y). The results of the t test obtained a Product tcount value (X1) of tcount 2.473 > ttable 2.01410 with a significance level of 0.017 < 0.05. So H0 is rejected and Ha is accepted. Price (X2) t is -0.728 < t table is 2.01410 with a significance level of 0.471 > 0.05. So H0 is accepted and Ha is rejected. Place (X3) tcount is 1.874 < ttable is 2.01410 with a significance level of 0.067 > 0.05. So H0 is accepted and Ha is rejected. Promotion (X4) tcount is 0.511 < ttable is 2.01410 with a significance level of 0.612 > 0.05. So H0 is accepted and Ha is rejected. Based on SPSS results, the product variable (X1) has a dominant influence on purchasing decisions (Y) with a t value of 2.473 with a significant rate of 0.017.

Muhammad Aqil Siraj

JURNAL ILMIAH SAINS TEKNOLOGI DAN INFORMASI (JITI) 2024 CV. ALIM'SPUBLISHING

Mitra Telur is an egg producer located in Pirakbulus, Sidumulyo, Godean District, Sleman Regency, Special Region of Yogyakarta. So far, Mitra Telur UMKM has not determined a travel route to distribute the eggs. The distribution carried out does not take into account the distance traveled to reach the shop points. This research uses two methods at once, namely saving matrix and nearest neighbor. Based on the calculation results, the initial route has a total distance of 114.9km with 4 delivery routes, while the final route has a total distance of 95.5km with 3 delivery routes. The initial route has a fixed cost of IDR 1,550,000 and a variable cost of IDR 402,150 with a total delivery cost of IDR 1,952,150, while the final route has a fixed cost of IDR 1,550,000 and a variable cost of IDR 334,250 with a total delivery cost of IDR 1,884,250. there was a reduction in distribution routes by 16.9% and a reduction in production costs by 3.5%.

Muhammad Aqil Siraj

JURNAL ILMIAH SAINS TEKNOLOGI DAN INFORMASI (JITI) 2024 CV. ALIM'SPUBLISHING

Mitra Telur is an egg producer located in Pirakbulus, Sidumulyo, Godean District, Sleman Regency, Special Region of Yogyakarta. So far, Mitra Telur UMKM has not determined a travel route to distribute the eggs. The distribution carried out does not take into account the distance traveled to reach the shop points. This research uses two methods at once, namely saving matrix and nearest neighbor. Based on the calculation results, the initial route has a total distance of 114.9km with 4 delivery routes, while the final route has a total distance of 95.5km with 3 delivery routes. The initial route has a fixed cost of IDR 1,550,000 and a variable cost of IDR 402,150 with a total delivery cost of IDR 1,952,150, while the final route has a fixed cost of IDR 1,550,000 and a variable cost of IDR 334,250 with a total delivery cost of IDR 1,884,250. there was a reduction in distribution routes by 16.9% and a reduction in production costs by 3.5%.

Alfio Surya Reynaldi; Cris Kuntadi

Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah (JUPIEKES) 2024 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Corporate governance, audit committee, and audit quality are important factors that can influence company performance. Good corporate governance can create an effective internal control system, increase transparency and maintain company accountability. The audit committee, as part of corporate governance, plays a role in overseeing the financial reporting process, evaluating the internal control system, and monitoring external audit performance. High audit quality can increase stakeholder confidence in the company's financial reports and provide guarantees for the accuracy and reliability of financial information. This research aims to analyze the influence of corporate governance, audit committee, and audit quality on company performance. Corporate governance variables are measured using corporate governance scores, while audit committee variables are evaluated based on the characteristics and effectiveness of the audit committee. Audit quality is assessed by the reputation and experience of the external auditor. Meanwhile, company performance is measured using financial ratios such as return on assets (ROA) and return on equity (ROE). This research uses data from companies listed on the Indonesia Stock Exchange (BEI) during a certain period. Data analysis was carried out using the multiple linear regression method to test the influence of independent variables on the dependent variable. It is hoped that the findings of this research will contribute to the development of corporate governance practices, audit committee management, and improvement of audit quality in Indonesia, as well as provide insight for companies in efforts to improve their financial and operational performance.

Zara Sugiyarti; Adnan Faris Naufal

Jurnal Riset Ilmu Farmasi dan Kesehatan 2024 Asosiasi Riset Ilmu Kesehatan Indonesia

Many incidents that occur in school-age children are postural errors in carrying out learning activities. One of the causes of posture errors is the use of bags that are too heavy. The weight of a bag that is more than 10% of the child's body weight can affect posture, especially the curves of the spine and is at great risk of causing scoliosis. To determine whether there is a relationship between bag weight and risk of scoliosis in children aged 9-12 years at Gonilan 02 Elementary School. Using the Cross Sectional Study method, with a sample of 110 children using the Total Sampling technique. Based on the results of research that has been conducted from the Spearman’s rho Test, the significance value of p = 0.000 is obtained, which indicates that there is a relationship between the bag load and the risk of scoliosis in children aged 9-12 years at Gonilan 02 Elementary School. The value of r = 0.418 means that the level of closeness of the relationship is moderate and the data is positive, namely the increasing value of the independent variable (bag load), the value of the dependent variable (risk of scoliosis) will also increase. Based on the results of the research that has been done, it shows that there is a relationship between the bag load and the risk of scoliosis in children aged 9-12 years at Gonilan 02 Elementary School. The significance value is p = 0.000. With the level of closeness of the relationship worth r = 0.418, which means that the data is moderate and the data is positive, namely the increasing value of the independent variable (bag load), the value of the dependent variable (risk of scoliosis) will also increase.

Khairunnisa Situmorang

International Journal of Public Health 2024 Asosiasi Riset Ilmu Kesehatan Indonesia

Every pregnant woman will experience physical and psychological changes that can trigger anxiety in the mother. Anxiety that occurs in third trimester pregnant women if not handled properly can have a negative impact on both the mother and the fetus. Hypnobirthing is a technique that can reduce anxiety in pregnant women. This study aims to determine the effect of hypnobirthing on the anxiety level of pregnant women in the third trimester in the work area of the Romana Clinic. This type of research is Quasy Experimental with a pretest and posttest control group design. This research was conducted at the Romana Clinic. A sample of 30 pregnant women in the third trimester who met the inclusion criteria using the accidental sampling method, the independent variable of this study was hypnobirthing and the dependent variable was the level of anxiety of pregnant women in the third trimester and used the HARS questionnaire as an anxiety measure. The data analysis technique used the Wilcoxon test with the SPSS program. From the results of the Wilcoxon test, all pregnant women experienced a decrease in anxiety after being given treatment in the form of Hypnobirthing with a p value of 0.01 smaller than 0.05 so it was said that there was an effect of Hypnobirthing on the anxiety level of third trimester pregnant women.

Glori S Napitupulu; Ilham Hasrimi; Mochamad Bintang; Rachel Sofia Audina; Agung Prayudha Hidayat +1 more

Botani : Publikasi Ilmu Tanaman dan Agribisnis 2024 Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

Maintaining the best possible relationship with customers is part of Customer Relationship Management (CRM). The goal is to keep customers loyal and make the company make more money. Leading companies have incorporated CRM into their marketing strategies in an effort to increase sales. The Farmers Market company has implemented a customer relationship management (CRM) system; however, there has been no evaluation of their CRM model to identify profitable marketing strategies or customer retention opportunities. To conduct this investigation, a survey had to be conducted on a sample of 55 current Farmers Market consumers. Using the partial least squares method, the analysis will be conducted with the help of the SmartPLS 2.0 program. The findings of the analysis show that, overall, CRM variables relating to the impact of human resources on customer loyalty and customer satisfaction provide satisfactory results. Customer satisfaction is significantly influenced by each HR variable. While all other variables did contribute to the results, they were not statistically significant. This section of the study concludes with an analysis of the impact of Farmers' Market management and suggestions for improvement.