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This study aims to determine and describe the political communication strategy through the Political Marketing strategy in Winning the 2024 Belu Regency Regional Head Election in the Winning of Willy Lay-Vicente Hornai, the Pair of Regent and Deputy Regent of Belu Regency. This study uses a descriptive approach with a qualitative method, and utilizes the theory of political marketing strategy. The data collection techniques used are observation, interviews, and documentation. The data analysis technique uses three stages, namely data reduction, data presentation, and verification/drawing conclusions. The results of the study show that the political marketing approach carried out by the Winning of the 2024 Belu Regency Regional Head Election in the Winning of Willy Lay-Vicente Hornai, the Pair of Regent and Deputy Regent of Belu Regency, succeeded in winning the election with a valid vote of 46,173 votes in the 2024 Belu Regency regional head election. The two main methods used are direct and indirect approaches. The direct approach includes face-to-face interactions such as door-to-door campaigns and participation in social activities. The social activities are carried out in the form of political education campaigns and economic and social empowerment programs in rural areas, including farmer programs, cooperatives, and micro, small and medium enterprises. This direct approach has proven to have a significant positive impact in reaching various levels of society. Meanwhile, the indirect approach utilizes social media to disseminate information related to campaign activities and regional head candidates. This helps build a positive image of the Regent pair and expands the reach of political messages.

This study aims to analyze interest rate risk management in Micro, Small, and Medium Enterprises (MSMEs) that use People's Business Credit (KUR) facilities, with a case study at the Kari Water Drinking Water Depot in Kulim District, Pekanbaru City. Fluctuations in interest rates are one of the financial risks that can affect the continuity of MSME businesses, especially in terms of the ability to pay credit obligations. This study uses a descriptive qualitative approach with data collection techniques through interviews, observations, and documentation. The results of the study indicate that the Kari Water Depot faces financial risks due to interest rate fluctuations, operational risks related to water distribution and quality, and legal risks due to drinking water quality regulations. The application of risk management based on ISO 31000 has been proven to help in the process of systematic risk identification, analysis, and mitigation. The mitigation strategy through investment in Reverse Osmosis (RO) technology is considered effective because it can improve product quality and operational efficiency. However, the success of this strategy is greatly influenced by the readiness of human resources, access to financing, and mature risk planning. This study recommends the importance of risk management training for MSMEs and policy support in the form of access to affordable funding and environmentally friendly technology to improve the competitiveness and sustainability of MSMEs amidst economic dynamics.

Micro, Small, and Medium Enterprises (MSMEs) play a vital and fundamental role in driving Indonesia’s economy. Despite their importance, MSMEs continue to face various obstacles and challenges that negatively impact their performance. This study aims to examine the simultaneous and partial effects of labor, market orientation, and financial literacy on the performance of MSMEs. The sampling technique used was purposive sampling, and the data were analyzed using multiple linear regression. The sample consisted of 125 MSME actors. The results indicate that labor, market orientation, and financial literacy simultaneously influence the performance of MSMEs in Denpasar City. Furthermore, labor, market orientation, and financial literacy each have a positive and significant partial effect on MSME performance. The implication of this research is that improvements in labor quality, market orientation, and financial literacy can enhance the performance of MSMEs in Denpasar City.

The rapid growth of Micro, Small, and Medium Enterprises (MSMEs) in Tabanan Regency has been driven by economic development, digitalization, and changes in consumer behavior following the COVID-19 pandemic. Despite the continuous increase in the number of MSMEs each year, business owners face significant challenges, such as limited adoption of digital technologies, increasing market competition, and restricted access to working capital. This study aims to analyze the effect of QRIS usage, e-commerce, and capital on MSME income both simultaneously and partially in Tabanan Regency. A quantitative method was employed using multiple linear regression analysis. The sample was determined using a non-probability sampling method with an accidental sampling approach. The results show that QRIS, e-commerce, and capital simultaneously have a significant effect on MSME income in Tabanan Regency. Partially, QRIS usage and capital have a positive and significant effect on income, while e-commerce does not have a significant partial effect. This indicates that although e-commerce can expand market reach, intense competition and limited technological literacy among the local population hinder its impact on MSME income in the region.

The role of micro, small, and medium enterprises (MSMEs) is very significant for the growth of Indonesia’s economy, accounting for 99% of all business units. The development of MSMEs in Blitar Regency has experienced significant growth in terms of both the number of entrepreneurs and revenue. The objectives of this research are (1) to identify and analyze the potential of the creative economy in the development of MSMEs in Blitar Regency, (2) to formulate appropriate strategies to enhance the competitiveness and growth of MSMEs in the creative economy sector in Blitar Regency. The approach used in this research is a phenomenological qualitative approach. Data collection techniques were carried out through observation and structured interviews conducted with key informants of this study, such as MSMEs actors, local government officials from the Department of Industry and Trade, and the Cooperative Office. The data analysis technique was conducted using data triangulation with the following steps: data collection, data analysis, conclusion, and data validation. The research results show that the creative economy model used by the local government in developing MSMEs in Blitar Regency includes the utilization of ideas and creativity, strengthening MSMEs through digitalization, business mentoring, development of superior products, and connection with the people's economy. The challenges in the development of MSMEs include increasingly tight market competition both online and offline; limited access to capital; limited access to digital technology; lack of understanding of business management; limited product innovation; ineffective marketing; and business legality. The strategies implemented include enhancing digital marketing, improving product and service quality, strengthening business capital, increasing capacity and skills, utilizing technology, promoting and marketing products, and strengthening institutions and governance.

The increasingly rapid development of digital technology is pushing MSMEs to adapt to change to remain competitive in the market. One strategic step that can be taken is to adopt a Management Information Sistem (SIM) to support information management, accelerate decision-making processes, and improve business efficiency. This article examines how MSMEs can optimize the use of MIS in their business activities, highlighting the benefits, challenges, and appropriate implementation strategies. The analysis shows that MSMEs' digital capabilities, human resource training, and the availability of technological infrastructure are critical components in supporting the successful optimization of MIS in the digital era.  

The digitalization of Micro, Small, and Medium Enterprises (MSMEs) has become a crucial strategy for enhancing competitiveness in the digital economy era. This study examines the utilization of digital technology by MSMEs in Bandung City, as well as the challenges and opportunities faced during the digital transformation process. Employing a literature review approach and the Systematic Literature Review (SLR) method, this research identifies the impact of the digital economy on MSMEs, including the use of cloud computing for data storage and analytics to understand consumer behavior. Despite challenges such as digital literacy gaps and budget constraints, support from the government through initiatives like the UMKM Go Digital Movement and Bandung Smart City has accelerated digitalization efforts. These programs provide significant training and assistance, with over 5,000 MSMEs receiving digital training and reporting an average revenue increase of 30%. The study concludes that collaboration among government, academia, and the private sector is essential to ensure the sustainability of MSME digital transformation. Policy recommendations are also suggested to support MSMEs in adopting digital technology more effectively

Macroeconomic uncertainty poses a structural challenge for the sustainability of micro, small, and medium enterprises (MSMEs) in Indonesia. Fluctuations in inflation, benchmark interest rates, and exchange rates have a direct impact on liquidity, cost structures, and investment decisions. This study aims to explore the types of financial strategies adopted by MSMEs in response to macroeconomic pressures using a systematic literature review and secondary data analysis covering the period from 2019 to May 2024. Data were sourced from official national institutions, including the Central Bureau of Statistics, Bank Indonesia, the Ministry of Cooperatives and MSMEs, as well as relevant academic literature. The findings reveal that MSME financial strategies can be categorized into three key domains: cash management, cost control, and investment planning. MSMEs employing flexible strategies—such as increasing cash buffers, reducing operational costs, and diversifying products or financing sources—demonstrate higher resilience in the face of economic volatility. This study contributes theoretically by enriching the framework of financial adaptation for MSMEs and practically by informing financial literacy programs and policy design. The study also acknowledges limitations in the use of aggregate secondary data and recommends that future research adopt a mixed-method approach to capture undocumented informal financial practices at the grassroots level

This study aims to examine the influence of market orientation on the performance of micro, small, and medium-sized enterprises (MSMEs) with product innovation as a mediating variable, focusing on silver craft MSMEs in Sukawati District. The study was conducted on 102 silver craft MSMEs operating in the region. The sample was selected using simple random sampling, resulting in 82 respondents. Data analysis techniques employed in this study include descriptive statistics and inferential statistics through path analysis, classical assumption tests, the Sobel test, and the Variance Accounted For (VAF) test. The results indicate that market orientation has a positive and significant effect on MSME performance, market orientation positively and significantly influences product innovation, product innovation positively and significantly affects MSME performance, and product innovation mediates the effect of market orientation on MSME performance.

In the digital economy era, financial transparency has become a critical aspect for the sustainability and credibility of Micro, Small, and Medium Enterprises (MSMEs). Despite their substantial contribution to employment and economic growth, many MSMEs in Indonesia still rely on manual accounting systems, which limit the accuracy and traceability of financial reporting. This study aims to empirically examine the effect of cloud-based accounting automation on financial transparency among Indonesian MSMEs. Using a mixed-methods approach, the research collected quantitative data from 120 MSME respondents in Jakarta and West Java through structured questionnaires and qualitative data from six key informants through semi-structured interviews. The quantitative data were analyzed using simple linear regression, resulting in a coefficient of determination (R²) of 0.513 and a beta coefficient of 0.598 (p = 0.000), indicating a strong and significant influence of accounting automation on financial transparency. Qualitative findings also revealed improvements in real-time access, reporting accuracy, and transaction traceability. The study confirms that cloud-based digital accounting systems enhance financial transparency by enabling automated integration, audit trails, and timely reporting. These findings contribute to the literature on digital transformation in MSMEs and offer practical implications for policymakers, financial institutions, and software providers to accelerate technology adoption and improve financial governance in the MSME sector.

The 2025 Thematic Community Service Program (KKN-T) of Group R2 from Janabadra University Yogyakarta was carried out in Kemusuh Hamlet, Banyurejo Village, Tempel Sub-district, Sleman Regency. The main objective of this program was to develop the potential and enhance the capabilities of the local community in managing Micro, Small, and Medium Enterprises (MSMEs), particularly in response to the economic impacts of the ongoing construction of the Yogyakarta–Bawen toll road near the area. Through a participatory approach and methods such as field observation, needs analysis, and solution implementation, the students aimed to empower the community to adapt to future economic changes. Key programs included training in financial management, digital wallet creation, product and packaging design, and the use of Google Maps for business promotion. The results showed improvements in awareness, skills, and readiness of the community to manage their businesses independently and remain competitive in the digital era.

This research is motivated by problems in the implementation of the strategy of the Ciamis Regency Small and Medium Business Cooperative Office in the development of Micro and Medium Small Enterprises in Kujang Village, Cikoneng District, Ciamis Regency. The method used in this study is descriptive with a causative approach. Primary data is sourced from the results of interviews with 6 selected informants who are relevant to the problem. Secondary data is sourced from documents, books, journals, reports, and legislation. Data collection was carried out based on interviews, observations, and documentation with data analysis techniques through data reduction, data triangulation, and conclusion drawn. The results of the study show that the MSME development strategy through digital platforms has not been running optimally. Obstacles occur in the lack of communication, active participation of MSME actors in policy formulation, mentoring activities, facilitation, evaluation, and programs that are still top-down.  Efforts to overcome obstacles are to increase the initiative of MSME actors in learning independently through digital media such as YouTube, and TikTok through e-commerce. The Kujang village government supports the implementation of training and facilitation if it is involved by the relevant agencies. The Cooperative Office, Small and Medium Enterprises and Trade is improving its strategy through further collaboration with village governments that have not received attention, especially Kujang village MSMEs in participating, mentoring, coaching, and facilitating.

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia’s economy, including in the garment industry. The subject of this study is MSME X, located in Cimahi City, which specializes in the production of knitted clothing. This research aims to identify production problems, analyze the causes of defects, and design improvement strategies using the Six Sigma method with the DMAIC (Define, Measure, Analyze, Improve, Control) approach. In the Define stage, the main problems are identified through the Critical to Quality (CTQ) approach, which reveals three major types of defects: button defects (39%), stitching defects (32%), and fabric or pattern defects (29%). Next, the Measure stage is conducted to assess process performance using quality indicators. The calculation results show a Defects per Million Opportunities (DPMO) value of 10,968.95 and a Sigma Level of 3.79, indicating room for improvement. The Analyze stage utilizes Pareto and Fishbone diagrams to identify root causes. The Improve stage applies Failure Mode and Effect Analysis (FMEA) to determine improvement priorities. The Control stage involves the use of Statistical Process Control (SPC), regular inspections, and an incentive system. This approach is expected to reduce defect rates and sustainably improve production efficiency.

This research is motivated by the lack of UMKM Development Strategy by the Office of Small and Medium Enterprises Cooperatives and Trade in Tambaksari Village, Ciamis Regency. The purpose of this study was to determine how the umkm development strategy by the cooperative office of small and medium enterprises and trade in Tambaksari village, Ciamis Regency. The research method used is qualitative research with descriptive analysis.  The results showed that the umkm development strategy by the Office of Small and Medium Enterprises Cooperatives and Trade was not optimal, because there were obstacles, namely the lack of purchasing power of the community, the relatively small income of traders, and there was nothing from the Office of Small and Medium Enterprises Cooperatives and Trade related to business capital for business actors. This research can make umkm develop more widely and sustainably and can provide benefits and understanding of umkm development strategies by the Office of Cooperatives, Small and Medium Enterprises and Trade.

This study examines the contribution of Micro, Small, and Medium Enterprises (MSMEs) actors in supporting community economic empowerment through their strategic role in strengthening tourist attractions in two destinations in East Java, namely religious tourism of Cheng Hoo Mosque Pasuruan and natural educational tourism of Jati Sewu Gresik. This research is based on the reality of tourist destinations that are the target of the study, where the role of MSMEs in both areas reflects a significant role in strengthening tourist attractions in destinations for visitors. Cheng Hoo Mosque Pasuruan and Jati Sewu Gresik have become new growing spaces for MSMEs that not only sell food, drinks, or tourist services, but also convey the distinctive values of the destination to visitors through direct interaction and the products sold. The method used is descriptive qualitative with a content analysis approach. The data collected was obtained from participatory observations in the field directly with MSME actors, and supported by secondary data obtained from various online sources such as news articles, tourism websites, and official information from the two related destinations. The results show that MSMEs in these two tourist destinations not only play a role in enriching the variety of attractions offered to tourists, but also play an important role in supporting the economy of the surrounding community. Trade activities carried out by MSME players around the tourist area directly create new economic opportunities while increasing community participation in tourism dynamics. In addition, MSMEs also create a more authentic, communicative, and inclusive travel experience for tourists.

Micro, Small, and Medium Enterprise (MSME) revenues are affected by various factors that determine business continuity and the welfare of their owners. This study aims to analyze, both simultaneously and partially, the effects of e-commerce usage, business experience, and industrial agglomeration on the revenues of fashion-sector MSMEs in Denpasar City. A total of 100 fashion MSME operators were sampled, and the data were analyzed via multiple linear regression using SPSS 26. The resulting coefficient of determination (R²) is 0.684, indicating that e-commerce usage (X₁), business experience (X₂), and industrial agglomeration (X₃) collectively explain 68.4% of the variance in MSME revenue (Y), with the remaining 31.6% attributable to factors beyond this study. The analysis shows that, together, the three independent variables significantly affect MSME revenues; separately, each—e-commerce usage, business experience, and industrial agglomeration—exerts a positive and significant impact on the revenues of fashion-sector MSMEs in Denpasar.

This study discusses the importance of creating a logo as a visual identity for Micro, Small, and Medium Enterprises (MSMEs) in increasing consumer appeal. A strong visual identity can strengthen brand image and differentiate MSME products from their competitors. Through a graphic design and visual communication approach, the logo is designed based on business characteristics and target market preferences. The results of the study show that a strategically designed logo can increase consumer trust, strengthen brand image, and provide added value to the product. Creating a logo as a visual identity has proven to be an effective step in supporting MSME marketing in a more professional and attractive way.

Micro, Small, and Medium Enterprises (SMEs) play an important role in the economy, including in the growing culinary sector. Cimol Bojot Aa, a culinary business focusing on selling cimol snacks, operates in a highly competitive market. This study aims to analyze the internal and external environments influencing the business strategy of the SME Cimol Bojot Aa. The methodology used includes SWOT and TOWS analysis, combining internal and external factor analysis to formulate business development strategies. Data were collected through interviews with the business owner, direct observation, and related document studies. The results show that Cimol Bojot Aa has strengths in unique products and competitive pricing, but faces challenges in marketing and financial management. Based on these findings, it is recommended that the business focus on strengthening digital marketing strategies and improving financial management for sustainable growth. This study provides practical recommendations for SME owners in planning adaptive and competitive business strategies in the culinary market.

 Gaten Hamlet, Sumberrejo Village, holds significant local economic potential through the Micro, Small, and Medium Enterprises (MSMEs) initiative and the active participation of Family Welfare Empowerment (PKK) mothers. This study aims to analyze in depth effective empowerment strategies in supporting economic strengthening in Gaten Hamlet, by integrating and prioritizing the value of mutual cooperation as the main pillar. Using a descriptive qualitative approach, data were collected through in-depth interviews with MSME actors, PKK members and administrators, and community leaders, complemented by participatory observation and implementation of training. The results of the study indicate that the synergy of capacity building training programs, facilitation of access to capital and marketing, and strengthening community networks based on mutual cooperation have been proven to significantly increase MSME productivity and family economic independence. Mutual cooperation not only functions as a social glue, but also becomes a driving force for collaboration in various stages, from production, distribution, to promotion of local products. The implications of this study highlight the importance of developing policies that support community-based economic ecosystems and the sustainability of empowerment programs through active participation and community ownership.

Villages have great economic potential, especially through the role of Micro, Small, and Medium Enterprises (UMKM). Which are the backbone of the community's economic activities. However, many UMKM in villages still face obstacles in managing their businesses, marketing, and utilizing digital technology. Based on these problems, the Real Work Lecture (KKN) program is focused on efforts to Optimize Village Potential Through Digital-Based UMKM Training and Mentoring. The purpose of this activity is to increase the capacity of village UMKM actors so that they are able to manage their businesses effectively and utilize digital technology in product marketing. The methodology used in this program includes initial observation, identification of UMKM needs, implementation of digital marketing training, use of social media and marketplaces, and direct ongoing mentoring. This activity is carried out in a participatory manner by involving MSME actors, village officials, and KKN students. The expected results of this activity are increased knowledge and digital skills of UMKM actors, the formation of stronger local product branding, and increased competitiveness of village UMKM in a wider market. This program is expected to be the first step towards technology-based village economic independence.