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Healthcare workforce management has become increasingly critical in determining organizational economic performance and long-term sustainability. This systematic review examines the relationship between human resource strategies in healthcare settings and their impact on economic outcomes, with particular attention to the effectiveness of workforce planning, recruitment optimization, employee retention, and performance management systems. The objective of this review is to synthesize current evidence on healthcare workforce management practices and their influence on economic performance indicators across various healthcare organizations. A systematic literature review was conducted using multiple academic databases, including PubMed, Scopus, and Web of Science. Studies published between 2019 and 2024 that focused on healthcare workforce management and its association with economic performance were selected based on predefined inclusion and exclusion criteria. A total of 45 peer-reviewed articles met the eligibility requirements and were included in the final analysis. The findings reveal that strategic human resource management practices significantly correlate with improved economic outcomes in healthcare organizations. Institutions implementing comprehensive workforce management approaches demonstrated a 15–25% improvement in cost-effectiveness, resource utilization, and operational efficiency. Moreover, effective healthcare workforce management was shown to directly enhance organizational performance by reducing staff turnover costs, improving employee productivity, and strengthening service delivery quality. This review concludes that integrated and evidence-based human resource strategies are essential for healthcare systems aiming to achieve sustainable economic growth and resilience in the face of evolving healthcare challenges.

This study aims to describe the use of local proverbs as a strategy for learning Indonesian in elementary school children. This type of research is qualitative in this study there are types and approaches to research, place and time of research, data and data sources, research procedures, data collection techniques, research instruments, data analysis techniques and definitions of terms. Data Collection Techniques Observation/observation of activities is carried out by researchers by directly observing the learning process carried out by teachers and students using observation sheets. Research interviews use interviews with teachers and students to use interview guidelines that have been prepared by research related to the use of local proverbs in schools. Documentation of this study uses documentation techniques in collecting data. This technique aims for researchers to obtain documents in the form of a list of local proverbs, several uses of local proverbs and photos of the learning process. Data Analysis Techniques Data analysis techniques aim to analyze data that has been collected in research. After data from the field has been collected and arranged systematically, the next step is for the author to analyze the data. The results of the study on the use of local proverbs in learning Indonesian are shown in the aspects of language, culture, character and cognitive. The Language aspect is found in student activities in listening skills, namely listening to stories containing the proverb Reso temmamgingngi. The Cultural Aspect is found in the existence of learning activities in the use of local proverbs as a preservation of culture, especially in South Sulawesi. The Cognitive Aspect is found in student understanding related to the knowledge or meaning of each local proverb used. The Character Aspect is found in the activity of instilling character values ​​in local proverbs.

This study aims to analyze and identify the use of language styles in the song "Kuyamu to Kaite Mirai." Language style refers to the technique of utilizing the richness of language, both in written works and oral communication, to create deeper aesthetic and communicative effects. In song lyrics, the use of language style becomes a crucial element that can strengthen the meaning and artistic appeal of a literary work. This research employs Gorys Keraf's language style theory as the theoretical foundation for classifying and identifying language styles. The study utilizes a descriptive qualitative research method with primary data sources consisting of the lyrics of "Kuyamu to Kaite Mirai." The qualitative approach was chosen to enable in-depth analysis of figurative language usage within the song lyrics. The research findings reveal the presence of five types of language styles employed in the lyrics of "Kuyamu to Kaite Mirai." The identified language styles include asyndeton, assonance, erotesis, metaphor, and simile. Asyndeton was found in the use of word sequences without conjunctions to create dramatic effects. Assonance was identified through the repetition of vowel sounds that create sound harmony. The esoteric figurative language style emerges in the use of the particle の at the end of sentences, indicating that this verse constitutes an interrogative sentence. Metaphors and similes are employed to create comparisons that strengthen the song's emotional meaning. The utilization of language styles in the lyrics of "Kuyamu to Kaite Mirai" functions not merely as aesthetic ornamentation, but also as a means to convey messages and emotions more effectively to listeners. This research is expected to contribute to the understanding of language style usage in popular music works and serve as a reference for similar studies in the future.

This community service program (PKM) aims to empower farmer groups and women’s groups in Salenrang Village, Bontoa District, Maros Regency, through the diversification of pappa plant (Stenochlaena palustris) products. The pappa plant is a local resource with high economic potential, yet its utilization remains limited. Therefore, this PKM activity focuses on enhancing community skills in processing pappa leaves into innovative food products with greater market competitiveness. The program was carried out through counseling, practical training, and intensive mentoring from upstream to downstream. Participants were guided in selecting high-quality raw materials, applying hygienic processing techniques, creating recipe innovations, developing attractive packaging, and strengthening business management as well as digital-based marketing strategies. Through a participatory approach, the program not only increased knowledge but also built technical skills that could be directly applied in local businesses. The results of the activities indicated a significant improvement in the knowledge and skills of approximately 25 participants. One of the flagship products developed was pappa leaf crackers, which are characterized by a crispy texture and distinctive taste. The product received positive responses from the local community and showed promising market potential. At least 15 group members were intensively trained and expressed strong interest in developing entrepreneurial activities based on pappa leaf processing. This program contributes to strengthening household economies, preserving local plants as part of cultural identity, and promoting regional culinary development. With continued mentoring, pappa-based processed products are expected to become an icon of creative economy in Salenrang Village and foster sustainable community independence.

This study aims to determine the implementation of financial management and infrastructure management on the quality of the learning process at Robbani Integrated Islamic Elementary School, Singosari, Malang. The background of this study is based on the importance of effective and efficient management of school resources to improve the quality of basic education as a foundation for student development. School financial management includes planning, management, supervision, and accountability of education funds, while infrastructure management focuses on the procurement, utilization, and maintenance of school facilities to support the learning process. The research method used is descriptive quantitative with a population of all teachers and education personnel at Robbani Islamic Elementary School, using data collection techniques in the form of questionnaires, documentation, and supporting interviews. Data were analyzed using descriptive statistics and hypothesis testing to examine the influence between variables. The results of the study indicate that financial management at Robbani Islamic Elementary School has been implemented based on the principles of transparency, accountability, and efficiency, reflected in the management of School Operational Assistance (BOS) funds and parent fees allocated for school operations, teacher competency improvement, and facility maintenance. In addition, school facilities and infrastructure such as classrooms, laboratories, libraries, and worship and sports facilities are already available although they still need development to better support technology-based learning. Statistical analysis revealed a significant influence of financial management and infrastructure on the quality of the learning process, as reflected in student exam results, academic and non-academic achievements, and parental satisfaction. This study recommends strengthening financial management through more careful planning and improving the quality of facilities and infrastructure to support active, innovative, creative, effective, and enjoyable learning (PAIKEM). The results of this study are expected to provide input for schools, foundations, and future researchers in developing educational policies.

This study aims to analyze the effect of fishing ground differences between WPPNRI 711 and 712 on squid (Loligo spp) catches using boat-operated falling nets landed at Nusantara Fishing Port Muara Angke, Jakarta. The research employed a quantitative approach with a two-treatment experimental design, involving fishing operations in two different areas with an equal number of trips (six trips each), analyzed using an independent samples t-test. The results indicated no statistically significant difference in catches between WPPNRI 711 and 712 (p = 0.747 > 0.05). However, production data revealed variations in catch differences, with CPUE (Catch Per Unit Effort) in WPP 711 being higher than in WPP 712. These variations are likely influenced by environmental factors, oceanographic conditions, fishing pressure, and squid spawning seasons. The implications of this study highlight that differences in fishing grounds do not always produce significant statistical impacts on catches but remain crucial for sustainable squid fisheries management. Policy recommendations include regulating fishing efforts based on spawning seasons, routine stock monitoring through CPUE, and adopting advanced fishing technologies to enhance efficiency and sustainability. This research provides valuable input for fisheries management and supports sustainable utilization of squid resources at Muara Angke.

Bali tourism is currently facing challenges such as environmental degradation and overtourism due to the massive influx of visitors. As a solution that has been implemented in various countries, the Tourist Levy began to be applied in Bali on February 14, 2024, through Regional Regulation No. 6 of 2023, known as the Foreign Tourist Levy, with the aim of protecting Bali’s nature and culture towards quality tourism. This research becomes urgent to examine the implications of the foreign tourist levy on Bali’s sustainable tourism. Although this regulation has noble intentions, its implementation has generated various responses from international tourists and tourism stakeholders in Bali. This condition has prompted the author to conduct an in-depth study. The objectives of this research are: (1) To analyze the implementation of the foreign tourist levy (International Tourist Levy) policy in Bali, (2) To analyze the challenges in implementing the foreign tourist levy (International Tourist Levy) policy on sustainable tourism in Bali, and (3) To analyze the implications of the foreign tourist levy (International Tourist Levy) policy for international tourists and tourism stakeholders in realizing sustainable tourism. The method used in this research is a descriptive approach. The types of data employed are qualitative and quantitative data. Data collection methods include observation, interviews, questionnaires, and documentation, analyzed using qualitative descriptive data analysis techniques. The results of this study indicate that the International Tourist Levy has great potential in strengthening sustainable tourism in Bali. The majority of tourists support the sustainability goals of this policy, although some express concerns about the transparency of fund utilization and the impact of additional costs on travel decisions. Meanwhile, tourism industry players demonstrate positive adaptation, with emphasis on the need for strengthening socialization, transparency, and collaboration among stakeholders. This research recommends enhancing public communication and conducting regular evaluations of the policy to be more responsive to the dynamics and needs of tourists. Thus, this policy is expected to serve as a model for foreign tourists’ contributions in supporting the preservation of Bali’s cultural and natural heritage in a sustainable manner.

Indonesia, as an archipelagic nation, faces considerable challenges in meeting its food requirements in accordance with Law No. 18 of 2012 on Food Security. The country’s heavy reliance on wheat imports, ranking as the largest wheat importer globally, highlights the urgency of diversifying local food sources. This study aims to explore the utilization of jali flour (Coix lacryma-jobi L.), mocaf flour (Modified Cassava Flour), and soybean flour as raw materials for producing fettucini pasta, with the addition of green spinach extract for natural coloring and nutritional enhancement. A quantitative experimental method was employed, testing three formulations of jali and mocaf flour combined with soybean flour. Sensory evaluations were conducted with 35 panelists—comprising trained, semi-trained, and untrained participants—to assess color, aroma, taste, texture, and overall acceptability. The findings revealed that flour composition significantly influenced pasta’s sensory attributes. The F2 formulation (50% jali flour, 50% mocaf flour, 20% soybean flour) achieved the highest acceptance, with average scores across all parameters rated as “liked” to “highly liked.” The incorporation of spinach extract not only imparted an appealing natural green hue but also enhanced the product’s nutritional profile, particularly in iron and dietary fiber content. These results underscore the potential of combining jali and mocaf flours as a nutritious, gluten-free pasta alternative that supports local food diversification and reduces reliance on imported wheat.

Kebonagung hamlet in Sukolelo village is an area where the majority of residents cultivate bananas. The abundant banana production generates a considerable amount of waste, one of which is banana stems that are usually piled up, burned, or left to rot without further use. Therefore, this community service project aims to provide a comprehensive overview of the potential use of banana waste as raw material for organic compost in Kebonagung Hamlet, Sukolelo Village. The methods used in this study involved banana farmers as research subjects and banana stems as research objects, with data collection techniques including field observations, interviews with farmers, and composting experiments. Simple laboratory analysis shows that compost from banana waste contains 1.8% nitrogen (N), 0.9% phosphorus (P), and 2.3% potassium (K), making it highly potential for use as compost material. In addition, composting activities can create new jobs through the development of organic fertilizer management business units at the village level. This is in line with Sustainable Development Goal (SDG) 12 on responsible consumption and production. According to Santoso (2020), the benefits of compost include: (a) improving soil structure, (b) increasing soil water storage capacity, (c) increasing soil microbial activity, and (d) reducing dependence on chemical fertilizers. Qualitative data were analyzed through data reduction, data presentation, and conclusion drawing in the form of nutrient content analyzed using simple laboratory tests to determine the levels of N, P, and K. The banana waste composting process went well. In the first week, the temperature of the compost pile increased to 45°C, indicating high microorganism activity. The temperature stabilized at around 50–55°C. After the second week, the temperature decreased and stabilized close to the ambient temperature, indicating that the compost was mature.

This research aims to develop and evaluate the performance of a steam plant prototype designed as an alternative source of electrical energy to support the Vessel to Grid (V2G) concept. Utilization of backup energy on ships is becoming important as electricity demand increases and demands for a more sustainable electrical system. This system relies on ESP32 microcontroller technology as a control center that functions to monitor and control several key parameters, including steam pressure, combustion temperature, boiler water level, and the generated electrical voltage. The research method used is an experiment with a static and dynamic testing approach. Static testing is carried out to measure the performance of main components such as the boiler, turbine, and generator separately, while dynamic testing focuses on evaluating the overall system by involving the integration of sensors and supporting actuators. The test data is then analyzed quantitatively to determine the system's response to variations in steam pressure, temperature, and other operational conditions. The results show that the steam produced by the boiler is able to rotate the turbine, thereby driving the generator to produce electricity. The maximum voltage achieved is 25.7 volts at a steam pressure of 50 psi. The highest energy conversion efficiency was recorded at 4%, while the lowest efficiency was 0.9%. These findings demonstrate that, despite its relatively low efficiency, the prototype can function as an alternative energy source and emergency backup solution. Thus, this research provides an initial contribution to supporting the implementation of the V2G concept through the development of a small-scale steam plant-based energy conversion system.

Enhanced Recovery After Surgery (ERAS) is a multidisciplinary, evidence-based perioperative care approach designed to minimize the stress response to surgery, preserve organ function, and improve clinical outcomes. A substantial body of evidence has demonstrated that implementing ERAS protocols in elective procedures not only accelerates patient recovery but also reduces healthcare costs. Surgery, one of the most commonly performed medical interventions worldwide particularly major procedures such as abdominal and colorectal surgery carries a high risk of postoperative complications. These complications contribute to increased morbidity, mortality, and economic burden for both patients and healthcare systems. This situation presents a particular challenge in the era of universal health coverage, which demands efficiency in terms of time, cost, and resource utilization. ERAS implementation has been proven to enhance postoperative recovery, shorten hospital stays, and expedite the return of normal physiological function compared to conventional surgical care, especially in lower abdominal surgeries and colorectal resections. A literature review was conducted by searching relevant articles through Google Scholar using inclusion criteria such as publications from 2018 onwards, focused on ERAS in abdominal surgery, full-text availability, and academic journal sources. The data were analyzed using a matrix table comparing research methods, study populations, research locations, and reported outcomes. ERAS protocols have shown to be effective in abdominal surgical procedures for improving patient recovery and reducing postoperative complications.

This research is motivated by the declining level of work productivity of PT Rayung Pelangi Nusantara Purbalingga employees, which is suspected to be caused by the suboptimal implementation of occupational safety and health (K3), low organizational commitment, and less than optimal utilization of work experience. The main focus of this study is to analyze the influence of occupational safety and health (K3), organizational commitment, and work experience on employee work productivity partially. This study applies a quantitative approach through the application of multiple linear regression techniques with the help of SPSS version 25 software. The number of research samples consisted of 57 respondents selected using a purposive sampling method, while the data was obtained through a questionnaire instrument. The data analysis process involved validity tests, reliability tests, descriptive analysis, classical assumption tests, t tests, F tests, and coefficients of determination (R-Square). The research findings show that occupational safety and health (K3) has a positive and significant effect on work productivity, organizational commitment has a positive but not significant effect, and work experience has a negative and not significant effect. The coefficient of determination of 0.308 indicates that 30.8% of the variation in work productivity can be explained by these variables, while the remaining 69.2% is influenced by other factors not identified in this study. In conclusion, the increase in employee work productivity is more influenced by the implementation of good OHS, while organizational commitment and work experience have not shown a significant contribution. Therefore, companies are advised to strengthen the occupational safety and health (OHS) system and evaluate HR development strategies so that organizational commitment and work experience can have a greater impact on productivity.

Urban riverbank areas are strategic spaces that hold ecological, social, cultural, and economic significance. In Pematang Siantar City, the Bah Bolon River has the potential to be developed as a sustainable urban ecotourism corridor. However, its current condition is marked by environmental degradation, infrastructure limitations, and poor spatial utilization. This study aims to identify development strategies that integrate environmental conservation, community-based tourism, and urban revitalization through placemaking and sustainable planning. This research adopts a qualitative descriptive approach focusing on the Bah Bolon River area in Pematang Siantar City. Data were collected through field observations, in-depth interviews with stakeholders, documentation review, and literature studies. The analysis involved descriptive mapping, SWOT analysis, community preference surveys, and land suitability assessments. Findings revealed that three key river segments—RINDAM I/BB area, Jalan Diponegoro–Jalan Jenderal Sudirman corridor, and the Quan Im Temple zone—exhibit varying levels of potential for ecotourism, cultural heritage, and public green space development. Key issues include pollution, informal land use, weak coordination, and insufficient infrastructure. Development opportunities include white-water rafting, thematic parks, spiritual reflection gardens, and creative economic zones. The study proposes an integrated riverbank development strategy, encompassing spatial zoning, ecological restoration, tourism infrastructure, community empowerment, and regional branding. It recommends the establishment of a multi-sector management agency, master planning, and cross-stakeholder collaboration to transform Bah Bolon River into a sustainable, inclusive, and resilient urban corridor.

This community service activity was carried out in Sladi Village with the goal of improving the digital literacy of village officials through the utilization of Artificial Intelligence (AI) plugins in Microsoft Word and Excel. The main issue faced by the village officials was their limited ability to use digital technology, which resulted in administrative tasks being carried out manually and inefficiently. Therefore, this digital literacy training aimed to enhance the skills of village officials in utilizing digital tools, especially AI, to support their administrative work. The method used in this activity was Participatory Action Research (PAR), which involved the stages of diagnosing, action planning, action taking, evaluating, and specifying learning. Evaluation of the activity was conducted using Likert scale questionnaires and open-ended questions to collect feedback from participants regarding their understanding and responses to the training provided. Data analysis was carried out using SPSS to calculate the mean, standard deviation, and qualitative findings from the open-ended questions. The evaluation results showed that the benefits of the activity (mean = 4.2) and the intention to implement AI (mean = 4.2) received the highest scores, indicating that the participants found the training highly beneficial and were motivated to apply AI in their daily tasks. On the other hand, the understanding of AI in Excel (mean = 3.7) and the assessment of the material (mean = 3.7) showed that further in-depth learning was needed to improve participants' comprehension and skills. Overall, the activity successfully improved the skills of village officials and raised collective awareness to transition towards a more efficient and adaptive digital village administration. This training is expected to positively contribute to the digital transformation in the village.

The increasing demand for clean water at the Faculty of Engineering, Sultan Agung Islamic University (UNISSULA) Semarang requires an alternative and sustainable water source. One effective solution is the implementation of a rainwater harvesting (RWH) system to meet non-domestic water needs such as toilet flushing, plant irrigation, and campus cleaning. This study aims to analyze the potential utilization of rainwater, design an appropriate RWH system, and evaluate its cost efficiency compared to the use of PDAM (regional water supply company) water. This research employed a quantitative approach by collecting primary data, including roof catchment area measurements and existing rainwater drainage conditions, as well as secondary data such as average rainfall, the number of campus users, and PDAM water tariffs. The analysis consisted of calculating the potential harvested rainwater volume, designing the RWH system, estimating installation costs, and comparing operational costs between RWH and PDAM water usage. The results indicate that the potential harvested rainwater volume from the building’s roof is approximately 7,054.5 liters/day, while the average non-domestic water demand is 3,170 liters/day, allowing water needs to be met during the rainy season. The implementation of the RWH system can also reduce water costs by up to 43,6%, equivalent to IDR 87.615.616 over a 20-year period. Therefore, the application of RWH is an effective and sustainable solution for water management within the campus while supporting operational cost efficiency.

Coastal areas are vital for ecosystems, social, and economic systems, yet they face challenges like erosion, land-use conversion, and weak community-based management. Serdang Bedagai Regency, located in North Sumatra, has significant ecological and socio-cultural potential, but this potential has not been sustainably managed. This study analyzes strategies for sustainable coastal land management by integrating local wisdom and village government roles. A mixed-method approach was used, including in-depth interviews, field observations, and surveys with 30 respondents from two coastal villages. The qualitative findings reveal that traditional practices, such as prohibiting mangrove cutting and communal conservation traditions, are still alive in the community. The village government plays a crucial role in strengthening institutions through village regulations (Perdes), environmental programs, and spatial monitoring. However, there is a gap between community understanding of ecological values and the implementation of regulations. Quantitative analysis using multiple linear regression shows that both local wisdom and the village government's role significantly influence sustainable coastal land management, with coefficients of 0.491 and 0.426, respectively (p < 0.05). Despite some heteroskedasticity, the model passed tests for multicollinearity and normality. These findings highlight the importance of combining traditional values with institutional support to balance coastal resource utilization and conservation. This study contributes to the development of a socio-ecological coastal governance model and offers practical recommendations for village governments, policymakers, and academics in creating participatory and sustainable coastal preservation programs.

This study aims to analyze the utilization and management of fixed assets in the form of land at the Regional Finance and Asset Agency (BKAD) of West Manggarai Regency in accordance with the regulations stipulated in Minister of Home Affairs Regulation No. 19 of 2016 and Regulation No. 47 of 2021. The study employs a qualitative approach using primary data obtained through direct interviews and secondary data obtained from documentation related to fixed assets. Data analysis is conducted descriptively to depict the actual conditions of land utilization and asset management in West Manggarai Regency. The results indicate that the utilization of fixed land assets has not been fully compliant with Minister of Home Affairs Regulation No. 19 of 2016, as there are still some vacant lands that have not been utilized. The management of fixed land assets is carried out through three main stages. First, the recording stage has been largely compliant with Regulation No. 47 of 2021, supported by the use of the Regional Government Management Information System (SIMDA) for Regional Property, which facilitates the recording process. Second, the inventory stage is not yet fully compliant because some lands lack ownership documents, such as land certificates, leaving the date and certificate number fields blank. Third, the reporting stage has been conducted in accordance with the regulations, where the Regional Property Reports are compiled hierarchically and submitted both semi-annually and annually. Based on these findings, it is recommended that BKAD West Manggarai Regency improve the utilization of vacant lands and immediately carry out registration and certification processes to ensure the legal status of the land. Further research is expected to explore the management of fixed land assets more comprehensively, including maintenance, supervision, and long-term usage planning to support optimal regional financial management.

Introduction: Repurchase intention is one of the important indicators in the world of health services, especially in hospitals. XYZ General Hospital must evaluate the services provided to patients by understanding patient perceptions, particularly through patient experience, as 50% of respondents expressed unwillingness to recommend or reuse the hospital’s services. This highlights a potential gap between service delivery and patient expectations. Method The purpose of this study was to analyze the influence of patient experience, brand image, and trust on repurchase intention at XYZ Hospital, with attitude as an intervening variable. This study employed a quantitative explanatory research design, involving 182 patients from outpatient and inpatient units who had visited more than once. Data were collected through structured questionnaires and analyzed using the Structural Equation Model (SEM) with the Partial Least Square (PLS) method, supported by the SmartPLS software. Results: The results revealed that patient experience, brand image, and trust significantly affect patient attitudes, which in turn directly influence repurchase intention. Attitude serves as a mediating variable between patient experiences, brand image, trust, and repurchase intention. Simultaneous testing confirmed that all independent variables have a joint effect on repurchase intention. Among the variables tested, attitude showed the strongest direct influence on repurchase intention, while patient experience had the highest indirect effect through attitude. Conclusion: These findings underscore the critical role of patient experience in shaping positive perceptions of service quality, which contribute to strengthening brand image, increasing trust, and fostering patient attitudes that support future service utilization. Therefore, healthcare providers must prioritize improving communication, staff responsiveness, and patient-centered care to enhance overall experience, build loyalty, and ensure long-term sustainability of healthcare services.

Semarang City, as one of Indonesia's leading tourist destinations, faces challenges in enhancing its appeal through effective digital marketing strategies. This Community Service (PKM) program aims to provide mentoring and training to tourism managers and MSMEs around six leading destinations: Lawang Sewu, Sam Poo Kong Temple, the Old Town area, Saloka Theme Park, the Grand Mosque of Central Java, and Gedong Songo Temple. The program focuses on strengthening the capacity of the community and tourism managers to utilize digital technology as a promotional tool and to increase competitiveness. The PKM implementation method includes Focus Group Discussions (FGDs), digital marketing training, and intensive mentoring in content creation and online platform utilization. Furthermore, this program utilizes surveys, interviews, and secondary data analysis from various sources to strengthen the design of a digital promotion strategy based on local potential. A participatory approach is implemented so that the community, tourism managers, and MSMEs are actively involved in the planning and evaluation process of the program.

Marketing activities of limited liability companies (LLC) in Indonesia are not merely business strategies but also legal activities that entail juridical consequences. The increasingly complex dynamics of modern marketing, including digital marketing, e-commerce, and the utilization of consumer personal data, demonstrate that marketing activities cannot be separated from business law regulations, whether related to consumer protection, fair competition, electronic information, or personal data protection. Marketing by LLC in Indonesia is regulated by various laws aimed at creating fair, transparent transactions while avoiding practices that could harm consumers. From a business law perspective, marketing in Indonesia, especially within limited liability companies, plays a crucial role in maintaining the smooth operation of businesses that benefit not only the company but also the wider society, including consumers. Marketing activities by LLC must consistently adhere to the principles of law, including consumer protection and the obligation to ensure transparency in every promotional activity or advertisement. This study employs a normative juridical method with both statutory and conceptual approaches. The analysis is conducted qualitatively through systematic and teleological legal interpretation, supported by secondary legal materials such as academic literature and recent scholarly articles on business law and marketing. The findings reveal that marketing activities of limited liability companies are closely intertwined with business law, as all contracts, promotions, and marketing strategies constitute legal acts that must adhere to the principles of honesty, transparency, and fair competition. Revenue growth through effective marketing can only be achieved sustainably if it is designed in accordance with the principles of good corporate governance and legal compliance. Thus, marketing in the perspective of business law functions not only as a commercial tool but also as an instrument for creating legitimate, ethical, and equitable value for both the company and society.