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Group KKN-T MBKM UPN "Veteran" East Java conducted digital marketing training and assistance to Mr. Suparno's MSMEs Furniture business located in Nglebak Village, Bareng District, Jombang Regency. The purpose of this community service activity is to develop Pak Suparno's furniture business by providing insight into marketing strategies that initially used traditional methods, changing along with existing technological developments. In solving the MSME furniture problem owned by Mr. Suparno, training methods and Focus Group Discussion (FGD) were used by providing material presentation on the importance of the role of digital marketing for the development of a business, providing tutorials for creating accounts on digital media such as Shopee and Instagram to market their products. With this community service activity, it is hoped that it can provide benefits for MSME actors in Nglebak Village, namely adding insight to develop their business by marketing and selling products through e-commerce and social media as a place to introduce products.

MSMEs are seen as a driving force in domestic economic development. However, there are still some problems encountered, namely marketing strategies that are less than optimal and unattractive. Keysha's kitchen is one of them. After observing, the packaging still looks ancient and does not have a label. Thus, it is necessary to provide assistance regarding packaging innovation from Dapur Keysha according to the aesthetic standards of current trends and their uses. The purpose of this activity is to provide knowledge and understanding to MSME actors regarding the urgency of product packaging and increase the added value of the products produced. There are three methods used, namely observation, socialization, and mentoring. At the end of this activity, modern packaging and labeling were obtained. The latest packaging is modified from a standing pouch to a jar packaging which can be made as hampers. Then there is the making of labels that include product types, brands, expiration dates, MSME social media, and other information.  

One of the problems that is often carried out by MSME actors is not recording and/or recording conventionally. Such records can cause business financial data to be lost, wet, distorted and other problems. Digital-based financial governance is a solution to the problems faced by partners. The partner of the community service activities in this journal is Ms. Anik Riyani who owns a business in Karangsari Village, Sukorejo District, Blitar City. The method used is through 3 stages, the first stage is problem identification through questionnaires and interviews. The second stage is implementation by means of socialization and digital financial management assistance through the BukuWarung application. The third stage is evaluation and maintenance which will contain criticism, suggestions and input from partners and ongoing assistance while the community service activities are still ongoing.

Assistance in a community service program with an entrepreneurial and creative economy scheme by the East Java "Veteran" National Development University located in Bareng District, Bareng Village in the Merdeka Learning KKN-T program - Merdeka Campus which aims to assist the Joint Village MSMEs to make business legality main numbers endeavor (NIB) using the online single submission (OSS) application. Desab Bareng has at least 45 MSMEs based on the survey that has been conducted. Of the at least 45 MSMEs, only a few MSME actors have business legality, while the majority do not have business legality because they do not know the function of business legality and are also unable to use the internet. Currently, the central government and local governments offer a lot of assistance, in the form of cost reductions in trying to assist and train business behavior so that it is mandatory for business owners to have a Business Identification Number. NIB) uses an online single submission (OSS) application. The method used is to conduct a survey combined with interviews in addition to the Forum Group discussion (FGD). The benefits of research are knowing the importance of having a business identification number (NIB).

Micro, Small and Medium Enterprises (MSMEs) contribute greatly to Indonesia's economic growth. To achieve a stable and sustainable economy, it is necessary to support solid macroeconomic stability. Empowerment of the real sector, especially the development of MSMEs. The purpose of this KKN activity is to provide branding and digital marketing management assistance for MSMEs in the Wonorejo Village. The partners in the thematic real work lecture program in the Wonorejo Sub-District are beginner MSMEs and have been starting a business for several months. The problems faced by MSMEs are digital marketing, packaging is still made in a simple way, and confusion about how to do branding. This problem arises because of the limited knowledge possessed by MSME actors, and the limited ability to use devices. This MSME actor mentoring activity aims to increase the knowledge and abilities of MSME actors in developing their business. MSME actors are given an understanding of the use of e-commerce and the importance of using technology in MSME product development so that they can increase income.

Technological developments have created many opportunities for many sectors. One of them is the opportunity for SMEs. A business that utilizes technological media has a great opportunity to develop. The use of technology in a business can be done with digital-based marketing or what is commonly called digital marketing. Digital marketing or digital marketing is an online promotion and marketing activity by utilizing social media, e-commerce, and other digital platforms. This research focuses on digital marketing assistance and training for MSMEs in Ambulu Village, Sumberasih District, Probolinggo Regency. This study aims to identify and analyze the implementation of digital marketing in promotional and marketing activities carried out by MSME actors in Ambulu Village. The method used in this research is descriptive qualitative using observation and focused discussion techniques to collect the data. Based on the results of the research, the implementation of digital marketing in Ambulu Village has been going well, but there are still obstacles encountered, namely that there are still several MSME actors who lack understanding of technology.

Micro, Small and Medium Enterprises have a significant role for the welfare of society. The purpose of this activity is to improve aspects of marketing management that have an impact on increasing sales. The long-term goal of this research is to build a management model that can be practically applied by MSMEs to support productivity and business development. In general, MSMEs business management (marketing, production, HR and finance) can be implemented by providing training to MSMEs actors. In its journey, MSMEs need to be monitored intensively, to always monitor the management they are doing. SWOT analysis is the right option to help MSMEs determine marketing strategies and project changes in the business environment. SWOT analysis can evaluate Strengths, Weaknesses which include internal factors in MSMEs, Opportunities and Threats which include external factors or competitors. Based on the SWOT analysis conducted, a strategy was obtained to provide training in all aspects, given the lack of knowledge possessed by SMEs. From this study, 4 marketing strategies were obtained for MSMEs to increase competitiveness, namely the S-O Strategy for MSMEs to innovate products to strengthen competitiveness, establish product characteristics, and aggressively carry out promotions and sales by utilizing technological developments with online sales. In the W-O strategy, MSMEs are required to always pay attention to market and consumer desires, determine market targets, and improve the quality of human resources. S-T strategy, MSMEs should make a prominent feature of the product and innovate in product promotion. In the W-T strategy, MSMEs players need to determine their target market, where and who is the target for their sales and pay attention to the wishes of the market and consumers to adapt their products.

In the era of globalization, packaging plays a very important role, apart from showing a good appearance the packaging certainly supports the product image, but in fact the labels on the packaging are often ignored by Micro, Small and Medium Enterprises (MSMEs) in Indonesia. MSME actors prioritize the product packaging strategy and ignore other supporting factors, namely labeling. Labels are writing, pictures, or a combination of both that are inserted into, affixed or printed on and form part of the package to provide comprehensive and complete information about the contents of the package. The product packaging strategy uses labeling, namely by placing a combination of writing or images, then placing it as a supporting part in the product packaging to increase interest in a product, it can also make it easier to recognize because the information from the product is placed in an easily visible part. Labeling the product contains information of the product or the brand, it also can be the composition or the certificate of legality. As well as taxes contained in small and medium businesses that can help determine the selling price of an item to be marketed.

Galang District Is One of the Administrative Areas of Batam City Formed Based on Law Number 53 of 1999 Established on October 4, 1999, Galang District Was Effectively Run After the Inauguration of the Galang Sub-District Head by Decree of the Mayor of Batam Number: Kpts 02/III. 2000 March 2, 2000. The area of ​​Galang District is 2,018.5 km2, consisting of 350.8 km2 of land and 1,667.7 km2 of sea, with a total population of 9,025 males and 8,021 females with a total population of 17,046. The Galang District area consists of 32 RWs and 83 RTs. When viewed based on ethnicity, the Galang sub-district area has at least several ethnic groups (ethnicities) inhabiting this area, namely Malays, Javanese, Flores, Buton, Banjar, Batak and other (ethnic) tribes. Sembulang Village is in the Galang District, Batam City, Riau Archipelago Province. The results of surveys or observations, at this location there is still a lack of socialization or counseling regarding the legality of technology-based businesses and marketing in the Kelurahan and RT/RW. The businesses in Galang District range from banana chips, onion chips, cakes to birthday cakes. The implementation of community service is carried out by counseling first and then providing assistance on the practice of the counseling. Availability of experts from Batam University Lecturers, and assistant staff from students, participants (community), local officials so that this Community Service activity is carried out.

This community service activity was carried out in Walay Village, Abuki District, Konawe Regency. The purpose of this service activity is to foster a new enthusiasm for entrepreneurship for business actors through digitalization to increase MSMEs. The delivery of the service material that we carry out is divided into three stages, namely preparation, counseling/training and discussion. In the preparation stage we collect data from MSME partners to study the situation and conditions of the partners. The results of the evaluation, MSME business participants in Walay Village were grouped based on the use of digital marketing in doing business, namely: As many as 61.90% or 13 participants in MSME digitization activities, did not really understand the use of digital technology in doing business. and there were 38.10% or 8 participants in the MSME digitization activities who had used marketing methods by accepting orders via digital, in this case social media, where social media is Facebook and WhatsApp

This study aims to find out whether MSME actors have implemented the right financial resilience so they are ready to face unexpected increases in production costs. The method used in this study uses a qualitative method, namely a method that aims to find out the phenomenon of what is experienced by the research subject and describe it in the form of words. The results of this study are that MSME actors have not implemented financial security properly.

Cost of goods manufactured (COGM) is an important component of making a product, because knowing the COGM of a product can be used as a reference to determine the profit margin of a product. Without knowing the COGM of a product, we will be confused in determining the selling price. The COGM calculation is very influential for the sale of a product whether the product is experiencing a profit or loss. This study aims to determine the COGM calculations that have been carried out by MSMEs are in accordance with COGM accounting calculations or are still only limited to manual calculations. In addition, the main objective of this study is to design an accounting system for determining COGM in the Tempe Chips Industry in determining the cost of production and to apply a variable costing method to determine the cost of goods manufactured in SMEs so that the correct cost of production can be presented. The results of this study indicate that based on Cost of goods manufactured calculations carried out by MSME actors it is still very low so it is necessary to revamp the HPP calculations in accordance with accounting standards. Based on the evaluation of the old system, the author wishes to offer a new system, namely the Information System for Determining the Cost of Production of Tempe Chips SMEs which is expected to be an alternative in solving problems that are being faced by business owners. This new system makes it easy for users related to the process of recording data into the database, so that related parties can easily operate.  

SWOT analysis is an analysis that has an important influence on the sustainability of a business or product, with a SWOT, business actors can consider a more mature strategy for the business to continue to run smoothly in the long term. This study aims to determine the strengths, weaknesses, opportunities and threats of MSMEs in Keputih so that the 74 Thematic KKN Groups and MSME actors can work together and work together on what must be done so that MSMEs can develop.  

Community service activities to provide knowledge about MSME tax preparation and reporting training. this activity was carried out on May 3 2023. The method of activity is with presentation of material, discussion, training and evaluation. a series of community service activities as follows: the implementing team presented material on the Basic Principles of Imposing Final MSME Income Tax, tax incentives provided by the government to MSME actors, Calculation and Payment of MSME Final Income Tax, and Reporting of MSME Income Tax and Tax Sanctions. The result of this community service activity is that activity participants are capable of making and reporting MSME taxes

Branta Pasisir Village is a village with a livelihood as a fisherman, entrepreneur, etc. One aspect that is very important in business development (MSMEs) is the existence of business legality. NIB is a business identity number used by business actors to obtain business licenses. The Field Work Lecture activity was carried out by the KKN 14 group due to a lack of knowledge and the importance of NIB in Branta Pasisir Village in making Business Identification Numbers. The goal to be achieved from this Real Work Lecture program is to provide assistance to UMKM actors in Branta Pasisir Village regarding account creation and procedures for managing legality through Online Single Submission (OSS). The method used consists of 3 stages, namely observation or survey, counseling or socialization related to NIB, and implementation of assistance and creation of NIB. UMKM that are willing and successful in being registered for making an NIB so that they can obtain a legality certificate  

Socialization of strengthening creative and innovative entrepreneurship is carried out with the target of Rutong Village MSME actors. This socialization led MSME actors to be able to broaden their knowledge and increase their skills in running a business. There are problems faced such as human resources, limited administrative capacity, limited speculative capital and working capital, ability to grow and enter the market. This socialization was also carried out to answer and provide solutions that were faced by MSME in Rutong Village.

The background of this research is that some micro business actors have been out of business due to the pandemic, and only a small number of micro business actors have been empowered by the Pekanbaru City Cooperatives (diskop) and UMKM Office. This study aims to: (1) find out how the empowerment of micro-enterprises by Diskop and UMKM in Pekanbaru City; and (2) knowing the factors that influence the empowerment of micro business actors by Pekanbaru's Diskop and UMKM. This type of research is qualitative research. There were six informants in this study, and one key informant. The results of this study are: (1) the empowerment of micro-entrepreneurs by the Diskop and UMKM in Pekanbaru City has fulfilled the aspects of good empowerment, because there are already aspects of enabling, empowering, and protecting. The enabling aspect is known from the efforts to collect data on the potential of micro-entrepreneurs. Then the empowering aspect is known from the activities of forming business partnerships, empowering business institutions, coordinating and synchronizing micro business actors with regional stakeholders. Meanwhile, the aspect of protecting is protecting micro-enterprises from adverse events resulting from medium and large business actors through legal protection and advocacy assistance; (2) the empowerment of micro business actors by the Diskop and UMKM in Pekanbaru City is known from two factors, namely internal factors and external factors. Internal factors are factors originating from the Pekanbaru City Diskop and UMKM, such as the limited budget for empowering micro-entrepreneurs. External factors are related to micro business actors, such as the desire to be empowered but not empowered by the Office. In addition, there are some micro business actors who do not support empowerment activities carried out by the office, because they are considered to be less needed by micro business actors. The research suggestions are: (1) micro-entrepreneurs should be given socialization regarding the importance of participating in various empowerment programs by the Pekanbaru City Diskop and UMKM; (2) the importance of increasing the implementation budget for various micro business empowerment activities so that many micro business units can be empowered.

Legality has an important role for the progress of the business owned by all business actors, because legality is basically a form of granting permits granted by the authorities to every business actor in running their business. Legality itself is said to be important because it is used as evidence that the business being run or established is feasible and ongoing. People who do not understand the importance of business legality are a problem that causes many business actors who do not have business legality to support their business. The community service carried out by Group 10 KKN-T MBKM UPN "Veteran" East Java aims to sensitize the community, especially business actors, especially in Ngrimbi Village, Bareng District, Jombang Regency regarding the importance of business legality and provide assistance in making a business legality. The method of implementing community service carried out by Group 10 KKN-T MBKM UPN "Veteran" East Java is divided into 3 (three) stages, the first step begins with providing understanding to business people about the importance of business legality through socialization that we held in the first week. Second, data collection of all Ngrimbi village Micro, Small and Medium Enterprises (MSMEs) and registering NIB (Business Identification Number) which has been scheduled by the village. The third is business mentoring with the aim of improving and marketing the products they want to sell. The implementation of this activity was carried out by Group 10 KKN-T MBKM UPN "Veteran" East Java consisting of 10 people. The result of this activity is the awareness of business actors in Ngrimbi Village about the importance of business legality for Micro, Small and Medium Enterprises (MSMEs), and as many as 20 MSMEs that have been surveyed by group 10 in Ngrimbi Village, 19 MSMEs have carried out business legality in the form of NIB (Business Identification Number).

Technology is developing very fast, until now it has entered the digital era. Where UMKM actors are expected to be able to adapt and utilize technology for business progress. However, in reality, many UMKM actors find it difficult to adapt technology, so they still use manual methods which are less effective. Therefore, the purpose of this service is to help the UMKM Batako Business named UD Lancar Rejeki located in Krogowanan Village, Sawangan District, Magelang Regency, so that they can record their business financial transactions digitally using the BukuKas application via Smartphone. In its business processes, financial transactions at UD Lancar Rejeki are still recorded in a simple manner and are not in accordance with a standard structure. The method used in this activity is the direct mentoring method, which starts with providing socialization on the use of the Cash Book application, then direct practice until it is successfully implemented. Activities carried out smoothly and can provide insight and train the skills of partners in implementing digital-based financial reports. After the training activities are completed, partners are able to use the Cash Book application in recording transactions, making financial records and financial reports, and can find out the cost of goods sold and profit and loss

Kalirungkut Village is an area that has various potentials. One of the superior potentials of the village located in Rungkut District, Surabaya is Micro, Small and Medium Enterprises (MSMEs). Many MSME actors have joined the Kalirungkut MSME Association. Association member products are dominated by food and beverages. In addition, there are several MSMEs selling crafts. On the other hand, running a business is not an easy thing. Many MSME actors are constrained, both internal and external constraints. Based on surveys and observations, the main problem faced by members of the Kalirungkut MSME Association is marketing which is still simple and traditional so that it affects the slow, even stagnant, development of MSMEs. Therefore, the East Java MBKM "Veteran" UPN "Veteran" KKNT Group of 85 took the initiative to organize digital marketing socialization which aims to provide knowledge and skills to market products digitally. This socialization had a positive impact in the form of increasing the awareness of MSME actors to start engaging in digital marketing.