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A good administrative system in admitting new students not only makes things easier for prospective students, but also increases the efficiency and effectiveness of the registration process. With a structured system, prospective students can register directly at the counter or via an online platform, which makes access easier and reduces waiting time1. This is in line with the need for institutions to adapt to the digital era and improve services to prospective students. However, this often happens in the process of accessing information and inputting data. Because some students are still searching for registration information at Pancasakti University manually, this will take time and energy. When Pancasakti University Tegal opened student registration, thousands of prospective Pancasakti University Tegal students and their parents contacted the administration of Pancasakti University Tegal with various questions about the registration process and requirements. Chatbots, as a technological innovation based on artificial intelligence, offer an efficient solution to this problem. Chatbot is AI software that can interact with humans via text or voice, simulate human conversation, and provide relevant responses..

Value Added Tax (VAT) is one of the key sources of state revenue within Indonesia’s taxation system. VAT is imposed on the consumption of goods and services domestically and is categorized as an indirect tax, meaning it is ultimately borne by the end consumer but collected and reported by taxable entrepreneurs. This study aims to provide a comprehensive understanding of the VAT mechanism, including its collection, reporting, and the challenges encountered in its implementation in Indonesia. The research method employed is a literature review using a descriptive-qualitative approach that analyzes laws, official documents, and academic literature. The findings indicate that although VAT significantly contributes to the State Budget (APBN), its application still faces several issues such as low taxpayer compliance, administrative complexity, and inequality in tax burden distribution. Therefore, tax policy reform and administrative improvements are needed to enhance the effectiveness and efficiency of VAT collection in Indonesia.

 In today's digital era, efficient and accurate inventory management is crucial to support operational effectiveness in business sectors, including retail optics stores. Optik Retna, a retail optical business, previously utilized Microsoft Excel for stock management, which led to various limitations such as restricted multi-user access, risk of data loss, and lack of real-time reporting. To address these challenges, a web-based inventory system was designed and implemented using the Agile methodology. The system was developed using HTML, CSS, JavaScript, PHP, and MySQL, and includes key features such as inventory tracking, expense and return management, transaction recording, sales reporting, and user administration. The implementation results demonstrate that the system enhances work efficiency, simplifies the recording of incoming and outgoing goods, and supports faster and more accurate decision-making at Optik Retna. Therefore, this system provides a practical contribution to the digital transformation of small and medium-sized enterprises in the optical sector.

Sensitivity analysis is an important method in linear programming used to evaluate the impact of parameter changes on optimal solutions in production optimization. This study aims to identify and analyze various sensitivity analysis methods applied in previous studies. Through a systematic literature review approach, the research finds that sensitivity analysis provides valuable insights into solution stability and the effects of parameter changes on optimal outcomes. The findings indicate that this method can support better strategic decision-making in industrial contexts. The results of this research are expected to offer practical recommendations for practitioners to enhance production efficiency and effectiveness.

The hybrid work era, which combines remote work with face-to-face work, has brought about new challenges and opportunities in business communication, particularly in the negotiation process. This study aims to analyze the role of digital communication media in supporting the effectiveness of business negotiations. Using a descriptive qualitative approach, data was collected through in-depth interviews with several professionals from various industrial sectors who are active in online negotiation activities. The results indicate that digital communication media such as Zoom, Microsoft Teams, and WhatsApp play a crucial role in enhancing time efficiency, flexibility, and the speed of information exchange. However, limitations in nonverbal expression and the risk of miscommunication remain significant challenges. This study suggests adopting adaptive digital communication strategies, including virtual communication training and the use of a combination of synchronous and asynchronous media to achieve optimal negotiation outcomes.

This research discusses the strategic role of MSMEs in the Indonesian economy and explores digitalization as a marketing solution to overcome challenges such as less strategic location and low digital literacy. The aim is to investigate the impact of digitalization on MSME marketing strategies, particularly in improving operational efficiency and market reach. The method used is qualitative with a literature review from credible sources such as books and scientific journals. The results show that digitalization significantly improves the marketing effectiveness of MSMEs, as in the case study of Warung Sarapan Tiga Dara which is able to overcome location limitations by utilizing social media and digital tools to reach a wider audience. In conclusion, the implementation of digital marketing strategies is essential for MSMEs to thrive in a competitive environment by improving operational efficiency, customer engagement, and business sustainability despite location constraints.

Phishing is an evolving form of cybercrime that targets users' sensitive information through URL manipulation. Conventional detection methods such as blacklists and signature-based approaches have become increasingly inadequate in addressing the dynamic variations of modern phishing attacks. This study evaluates the effectiveness of Recurrent Neural Network (RNN) variants, such Long Short-Term Memory (LSTM), Bidirectional LSTM (Bi-LSTM), and Gated Recurrent Unit (GRU), in detecting phishing threats based on URL data. The methodology involves a Systematic Literature Review (SLR) of scholarly publications from the past ten years, complemented by experimental implementation of the models using a public dataset from Kaggle. Literature findings show that Bi-LSTM consistently achieves the highest accuracy, up to 99%, while GRU stands out for its computational efficiency. Experimental results support these findings, with Bi-LSTM achieving an accuracy of 96.22%, GRU 96.29%, and LSTM 95.43%. Classification metrics indicate that RNN-based models perform very well in detecting benign and defacement URLs, although their performance on phishing URLs remains challenged, particularly in terms of recall. These results confirm that RNNs remain a promising approach for phishing detection systems, especially when integrated into hybrid models with complementary architectures. This study is expected to provide a foundation for developing precise and adaptive AI systems to combat increasingly sophisticated phishing threats.

This paper discusses the methodologies for balanced transportation problems and their solutions, focusing on efficient and cost-effective distribution of goods from multiple sources to various destinations. The study highlights the importance of maintaining supply and demand balance and explores systematic approaches such as initial solution methods—North-West Corner, Least Cost, and Vogel Approximation Method—and the optimal solution technique, Stepping Stone. An illustrative case involving a company with multiple factories and markets demonstrates the application of these methods, resulting in minimized transportation costs. Additionally, the process of fertilizer allocation and cost analysis is examined, emphasizing the use of the Stepping Stone method to achieve cost minimization. The findings underscore the effectiveness of combining initial heuristics with iterative optimization to attain optimal transportation solutions, thereby enhancing logistical efficiency and reducing operational expenses.

This study examines the application of transportation problems in an effort to minimize goods transportation costs in various factories in Indonesia, using a Systematic Literature Review (SLR) approach. Transportation problems, as a part of operations research, focus on optimizing distribution costs from sources to destinations. In the industrial context, good planning and strategy are essential to save transportation costs and increase profits. This study analyzes ten relevant journals published between 2017 and 2025, exploring various methods such as the transportation model, North West Corner, Stepping Stone, and Vogel's Approximation Method (VAM), including its modification (MVAM), to achieve efficiency in logistics distribution. The results of the study indicate that the application of these methods significantly contributes to reducing operational costs, accelerating distribution processes, and increasing overall logistics effectiveness in the Indonesian manufacturing sector.

Modern industrial activities rely heavily on tools such as forklifts in the process of moving materials. However, the use of forklifts that are not accompanied by optimal maintenance can increase the risk of work accidents and disrupt smooth operations. This study aims to examine the role of maintenance operators in maintaining the condition of forklifts so that they remain optimal and safe to use. The method used is a descriptive qualitative approach with data collection through literature study and field observation. The results showed that maintenance operators play an important role not only in operating forklifts, but also in daily inspection (P2H), early detection of damage, and implementation of light maintenance (autonomous maintenance). The effectiveness of this role is influenced by technical training, compliance with SOPs, availability of P2H forms, and management support. The active role of operators has been shown to reduce defects, minimise downtime, and improve work safety and operational efficiency. This study recommends regular training, digitisation of inspection processes, and close collaboration between operators and technicians as strategies to improve maintenance performance.

The objective of the dissemination activity on managerial economic practices related to budgeting was to enhance the understanding and capacity of Karang Taruna administrators in managing organizational finances efficiently and responsibly.through training sessions and interviews, participants gained practical insights into planning, controlling, and evaluating budgets based on managerial economics principles. The outcomes of the activity demonstrated that applying efficiency and effectiveness principles in budgeting can improve accountability, transparency, and overall organizational performance.the budgeting process for the 2025 UMKM Bazaar served as a practical example, showing that structured and participatory financial management can enhance organizational governance and optimize the use of available resources.according to the final evaluation, the administrators showed significant improvement in budget planning and management skills, contributing to better performance and increased professionalism within Karang Taruna.this initiative represents a strategic step toward fostering the independence of community organizations in implementing sustainable programs.

The SEBLAK program (Birth Certificate, Birth Registration, and Family Card) initiated by RS dr. Mohammad Zyn represents an innovation in digital-based civil registration services, aimed at improving efficiency, effectiveness, and transparency in public services related to population administration. This innovation integrates the processes of data collection, verification, and the issuance of administrative documents automatically through a digital system directly connected to the Department of Population and Civil Registration (Disdukcapil). Consequently, procedures for obtaining documents such as birth certificates and family cards can be carried out more quickly, easily, and without bureaucratic obstacles, while also providing more accurate and reliable data. The overall success of this program is supported by several key factors, including adequate technological infrastructure, continuous training for officers and the community, and effective socialization through various media and community forums. A qualitative approach was used to evaluate the implementation process and its impact on the community and hospital staff. Data were collected through in-depth interviews, observations, and documentation, then analyzed using the Miles and Huberman (1994) model. The results indicate that the implementation of this digital system can significantly reduce the time and costs associated with document processing, improve data accuracy, and strengthen public trust in government services. Beyond operational aspects, the SEBLAK program also positively impacts increasing access to administrative services for communities in remote and hard-to-reach areas. This aligns with the goal of expanding digital services inclusively and reinforcing the role of hospitals as the initial point and center for civil registration services while enhancing community participation in fulfilling their administrative rights. However, challenges remain, including technical infrastructure limitations, a lack of sufficient training for human resources, and the need to improve data security capacity. Therefore, continuous capacity building for human resources and infrastructure development are crucial to ensure the sustainability and success of this program, which can serve as a model for innovative public services that other institutions in Indonesia can adopt.    

Digitalization of transaction documents is a process of transferring transaction document media using a scanner. Digitalization of transaction documents is one of the supports for the efficiency of petty cash vouching procedures that have been implemented from 2025. The purpose of this research is to evaluate that implementation of transaction document digitization and assess the extent to which digitization is able to support the effectiveness of the petty cash vouching process. This research uses a descriptive qualitative method to obtain in-depth information about how the implementation of the digitization of petty cash transaction evidence. Interviews were conducted with 3 FAT (Finance, Accounting, Tax) staff. human resources, funds, machine tools, work methods, and document conditions are factors that support the implementation of digitization of transaction documents. In addition, in its implementation, there are still some obstacles that occur such as the absence of fixed procedures in digitizing proof of transactions, lack of human resources for the implementation of digitizing transaction documents, dependence on scanner devices, and systems that have not been integrated.

This study examines the transfer of trademark rights as a means of debt settlement in corporate bankruptcy proceedings, using the bankruptcy case of PT Nyonya Meneer as a case study. The main issue addressed is how trademarks, as intangible intellectual property with high economic value, can be used as debt settlement assets during bankruptcy. This research employs a normative legal method with statutory and conceptual approaches, supported by a review of relevant court decisions. The analysis focuses on the relationship between the provisions of Law No. 37 of 2004 on Bankruptcy and Suspension of Debt Payment Obligations and Law No. 20 of 2016 on Trademarks. Trademarks may be transferred or sold to fulfill the debtor's obligations. Theoretical foundations include the Creditors’ Bargain Theory (Thomas H. Jackson) and the principle of wealth maximization (Richard A. Posner), emphasizing collective settlement and asset value optimization. The findings reveal that trademark transfer in bankruptcy is not explicitly regulated, creating a legal gap that affects the effectiveness of debt settlement and the protection of creditors’ rights. In the PT Nyonya Meneer case, the trademark despite its potential as a debt settlement instrument was not utilized optimally. Therefore, direct transfer of trademarks to creditors as a form of debt payment can be seen as an alternative solution, provided it is conducted under the principles of justice, legal certainty, and efficiency. This study recommends further regulation on the management and transfer of intellectual property within the bankruptcy regime to address the challenges of modern business practices.

The adoption of Hospital Information Systems (HIS) is a crucial step toward improving healthcare service delivery, especially in public hospitals in developing countries. RSUD Prof. Dr. H. Aloei Saboe, a referral hospital in Gorontalo, Indonesia, has implemented the SIMRS Khanza system to digitize inpatient registration and medical documentation. However, limited evaluation has been conducted to assess its effectiveness beyond technical performance. This study aims to evaluate the implementation of SIMRS Khanza using the Human-Organization-Technology Fit (HOT-Fit) framework, which examines the alignment between users, institutional support, and system quality. A qualitative descriptive method was employed, involving in-depth interviews, non-participatory observations, and document reviews with eight informants, including medical record officers, system coordinators, and hospital management. The findings reveal that although most users reported improved efficiency and satisfaction, several issues persist: incomplete training, limited adherence to SOPs, and system performance lags during peak hours. Organizational support was present but inconsistent, and documentation policies lacked specificity for digital contexts. Technologically, the system demonstrated stable output, but responsiveness and integration require enhancement. The synthesis of findings suggests that success in HIS implementation is contingent upon not only system reliability but also continuous user engagement, structured training, and dynamic policy support. Therefore, a holistic strategy integrating human, organizational, and technological components is essential to optimize SIMRS performance and sustainability.

In the era of digital transformation, organizations face the huge challenge of managing data that is constantly increasing in volume, variety, and speed. Metadata, as "data about data," plays an important role in providing context and structure to data, thus supporting the quality and effectiveness of its use. This article examines the role of metadata management in improving data quality and decision-making efficiency. Using a descriptive qualitative approach through literature analysis and case studies, the results of the study show that metadata management contributes to improving the accuracy, consistency, completeness, and timeliness of data. Good metadata implementation also speeds up data retrieval, minimizes misinterpretation, and supports the automation of the analytics process. In addition to the technical benefits, this article also discusses strategic aspects, such as the integration of metadata in data governance and the challenges of technology adoption. In the context of modern organizations, metadata management is not just a technical necessity, but part of an ongoing data governance strategy. Therefore, this article provides conceptual and practical insights for professionals and policymakers in building reliable and data-based information systems.

This study aims to evaluate the financial performance of PT Jasa Marga (Persero) Tbk during the period 2021 to 2024 in an effort to assess the effectiveness of financial management within the infrastructure sector. The main focus of the study is to determine whether there has been an improvement in financial performance based on relevant financial indicators. The analysis was conducted using a descriptive quantitative approach based on the company’s published annual financial statements. The results indicate that, in general, PT Jasa Marga has experienced a significant improvement in financial performance over the past four years. This is reflected in improved liquidity, solvency, profitability, and activity ratios. The increase in toll revenue, as the company’s main source of income, along with profit growth and operational efficiency, serve as key indicators of the success of management strategies in addressing post-pandemic challenges and expanding national toll road projects. Additionally, improved debt management is evidenced by the declining leverage ratios year after year. These findings support the hypothesis that there has been an improvement in financial performance during the observation period.

This study aims to analyze financial statements as a tool to assess the financial performance of PT Unilever Indonesia Tbk for the period 2020–2023. Using a descriptive quantitative approach, this research calculates key financial ratios, including liquidity ratios (current ratio), solvency ratios (debt to equity ratio), activity ratios (total asset turnover), and profitability ratios (net profit margin). The results show that the current ratio experienced a declining trend from 66.09% in 2020 to 55.16% in 2023, reflecting a weakening ability of the company to meet its short-term liabilities. The debt to equity ratio increased from 315.90% in 2020 to 392.85% in 2023, indicating a high dependence on debt financing. Meanwhile, the total asset turnover improved from 315.90% in 2020 to 392.85% in 2023, suggesting better efficiency in utilizing assets to generate sales. However, the net profit margin declined from 16.42% in 2020 to 12.26% in 2023, signaling a decrease in the company's effectiveness in converting sales into net profit. Based on these findings, PT Unilever Indonesia Tbk is advised to enhance the management of current assets, strengthen its capital structure by reducing reliance on debt, and thoroughly evaluate cost control and marketing strategies to improve profitability and ensure business sustainability in the future.   

The development of digital printing technology requires machines with high reliability and efficiency. The AccurioPress 6100 is a widely used digital printing machine that offers a speed of up to 100 pages per minute. However, the machine’s Overall Equipment Effectiveness (OEE) at PT. OctoPrint only ranged from 45% to 53%, which is below the industry standard of 85%. This study identifies the gap in machine efficiency and proposes solutions based on OEE analysis involving Availability, Performance, and Quality indicators. The study adopts a descriptive quantitative method, collecting data through direct observation and interviews over a 14-week period. Preventive maintenance strategies were implemented to improve machine performance. The results showed an increase in OEE to 60–63%, supported by improvements in Mean Time To Failure (MTTF) and reductions in Mean Time To Repair (MTTR).

The implementation of health information systems such as SIMKES (Sistem Informasi Manajemen Kesehatan) plays a crucial role in enhancing administrative efficiency and service delivery in primary healthcare centers. However, user satisfaction remains a key indicator of system effectiveness, especially in outpatient service units. This study aims to evaluate the satisfaction level of health personnel toward the implementation of SIMKES at the outpatient unit of Teguhan Health Center, Ngawi, Indonesia. Employing a descriptive quantitative method, this research involved a census of 17 respondents using a validated questionnaire based on the End-User Computing Satisfaction (EUCS) model, which comprises five dimensions: content, accuracy, format, ease of use, and timeliness. The data were analyzed using frequency distribution and mean scoring to categorize satisfaction levels. Results showed that the overall satisfaction score was 73.58, indicating that users were generally satisfied with the system. All five EUCS dimensions were categorized as satisfactory, with the highest rating in the format dimension and the lowest in timeliness. Despite the overall positive assessment, users reported issues related to system speed, technical bugs, and limited guidance for system navigation. The findings suggest that while SIMKES supports outpatient service delivery effectively, improvements are needed in system responsiveness and user support to enhance satisfaction and usability. This study contributes to the ongoing evaluation and development of health information systems in resource-limited primary care settings.