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Saifulloh Saifulloh; Pratiwi Susanti; Moch Ali Murtadlo; Muhammad Rizal Permana

Jurnal Pengabdian Masyarakat dan Transformasi Kesejahteraan 2025 Lembaga Pengembangan Kinerja Dosen

The transformation of villages into digital villages requires the availability of accurate and integrated data, one of which is geospatial data. Wonoayu Village, Pilangkenceng District, still faces problems such as overlapping land use and limited well-documented geospatial data. This community service activity aims to improve the digital competence of village officials through education on geospatial data management and the practice of creating analog maps using the QGIS application. The implementation method includes partner needs analysis, material preparation, training implementation through interactive lectures, technical demonstrations, hands-on practice, and evaluation using pre- and post-tests. The activity participants consisted of eight Wonoayu Village officials. The results of the activity showed an increase in participants' understanding of basic geospatial concepts, as indicated by an increase in the evaluation score from 72 in the pre-test to 85 in the post-test. In addition, participants were able to process spatial data, digitize it, and produce simple thematic maps that include the coordinates of village officials, educational institutions, and UMKM. This activity has a positive impact on the village's readiness to support data-based development planning and is the first step in realizing a sustainable digital village.

Roy Jordi; Alek Wijaya

Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia 2025 Fakultas Teknik Universitas Maritim AMNI Semarang

This community service activity aims to improve digital literacy among children and adolescents in Telang Sari Village through basic computer training and networking introduction. The main problem faced by the community is the low level of technological literacy caused by limited facilities and lack of access to structured computer education. This program was implemented during the Thematic Community Service Program (KKNT) by applying participatory and practical training methods. The activities included introduction to computer hardware and software, basic typing skills, document creation, internet literacy, and simple LAN configuration practices for junior high school students. The results show a significant improvement in participants’ understanding and confidence in using computers and basic networking concepts. Children and adolescents who previously had minimal exposure to technology were able to operate computers, create simple documents, and understand responsible internet usage. The program also contributed to increasing students’ motivation to learn technology and preparing them to face digital challenges. Overall, this activity demonstrates that basic computer training with hands-on practice can effectively enhance digital literacy in rural communities.

Theo Maulana Al Aby; Nanda Nugraha

Jurnal Kemitraan Masyarakat 2025 Lembaga Pengembangan Kinerja Dosen

Cracker drying process is considered inefficient because it still depends on weather factors and manual supervision, which can affect the quality of the production results. To overcome this, a smart shrimpcrackerdryingdevicebasedonan Arduino Uno microcontroller with an automatic closing mechanism and an automatic container has been designed and built. This system is equipped with a rain sensor and an LDR sensor to detect weather conditions around the device, as well as a DHT11 sensor to monitor humidity in the cracker storage container. In addition, an ultrasonic sensor is used to automatically regulate the movement of crackers into the storage container after the drying process is complete. A DC motor controlled by a BTS7960 driver functions to move the cover roof and the cracker transfer mechanism, while a limit switch is used to limit the motor movement.Based on the test results, this device can work automatically Shrimp crackers are one of the typical food products widely produced by the people of Bunga Karang Village, Tanjung Lago District, Banyuasin Regency. The traditional shrimp following changes in environmental conditions, thereby increasing the efficiency of the drying process and maintaining the quality of shrimp crackers produced by the residents of Bunga Karang Village.

Dina Mellita; Andrian Noviardy; Efan Elpanso; Heriyanto Heriyanto; Abdul Aliun Hakim

Jurnal Kemitraan Masyarakat 2025 Lembaga Pengembangan Kinerja Dosen

It is very important to teach young people to become entrepreneurs, especially in rural areas that have local economic potential but have not been properly managed. The purpose of this community service activity is to increase the awareness, knowledge, and entrepreneurial skills of Karang Taruna youth in Sukatani Village, Banyuasin Regency. The community service program was designed using a participatory approach, which included entrepreneurship workshops, digital marketing training, identifying business opportunities based on local resources, and obtaining assistance to develop simple business plans. Interactive lectures, group discussions, practical simulations, and participant comprehension assessments were all methods used to implement the methodology. The results of the activities showed a significant increase in participants' knowledge of basic entrepreneurship concepts. They also became more capable of analyzing and identifying local business opportunities and acquired practical skills to market products through various digital platforms. Participants also showed increased motivation and confidence to start their own businesses. This program demonstrates that entrepreneurship education can help rural youth improve their lives, promote economic independence, and support sustainable local economic growth. It is hoped that these findings will serve as a model for implementing similar programs in other rural areas.

Yogi Putra; Beby Asdilvira

ARDHI : Jurnal Pengabdian Dalam Negri 2025 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

To improve the competitiveness and well-being of local communities, the growth of community-based village tourism requires the assistance of digital technology. Although Sugihen Village has significant potential for natural and cultural tourism, the use of digital technology in tourism administration and promotion is still minimal. The objective of this community service project is to utilize digital technology to transform community-based tourism in Sugihen Village. The approach used was Participatory Action Research (PAR), which included the stages of needs analysis, digital literacy training and capacity building, implementation of digital tourism technology, mentoring, monitoring, and evaluation. The results of the community service included increased community digital literacy, a stronger position of the Pokdarwis institution in tourism management, and a shift in community perspectives on the use of digital technology as a consequence of the community service activities. In addition to being a marketing tool, digital technology also empowers the community in independent and sustainable tourism management. This activity concluded that the independence of the Sugihen Village community can be strengthened and community-based tourism can be transformed through the use of digital technology accompanied by a participatory approach.

Bayu Adji Pangestu; Zainal Fatah; Krisna Adhi Prahmana

International Journal of Social Science and Humanity 2025 Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

This study aims to analyze the optimization of the use of Village Funds in efforts to develop Pethung Park tourism in Belik Village, Trawas District, Mojokerto Regency, using  the New Public Governance (NPG) theoretical approach  from Osborne and Gabler. NPG theory emphasizes the importance of collaboration, participation, networking, decentralization, as well as transparency and accountability in public governance. This study uses a qualitative descriptive method by collecting data through interviews, observations, and documentation involving the village government, BUMDes, Pokdarwis, and the local community. The results of the study show that the Belik Village government has succeeded in making optimal use of the Village Fund as an instrument of local economic development and a means of community empowerment. The Village Fund is directed to tourism infrastructure development, human resource training, and digital-based tourism promotion. Collaboration between village governments, communities, and the private sector through BUMDes and Pokdarwis is able to create participatory and sustainable development governance. The real impact can be seen from the increase in the number of tourist visits, the growth of MSMEs, and the increase in the village's original income. This study concludes that NPG-based governance practices in Belik Village have resulted in development effectiveness and strengthened village economic independence. The results of this study can be a model for other villages in implementing the management of Village Funds for the tourism sector based on collaboration and community participation towards sustainable village development.

Nurfarizal Kurniawan; Widyatmoko Widyatmoko

Jurnal DIKMAS 2025 Biro Pengelolaan Penelitian dan Pengabdian Kepada Masyarat SETIA Ngabang

Public service and population administration are essential aspects of improving the quality of life in communities. In Canggu Village, there are still challenges regarding access to and understanding of these services, which can hinder active participation in development. The aim of this research is to provide assistance in public service and population administration, as well as to enhance the awareness and knowledge of the people of Canggu Village about their rights and responsibilities. The main issue identified is the low understanding of the community regarding the procedures for population administration and the difficulties in accessing available public services. The methodology used in this study is a participatory approach through socialization activities, training, and direct assistance. Data were collected through interviews, observations, and questionnaires before and after the assistance activities. The results of this initiative indicate an increase in the community's understanding of population administration and access to public services. Most participants felt more confident in managing the necessary administrative tasks. Additionally, there was an increase in community participation in village government programs

Agsustinus Mundus; Makdalena Selviina Irwanti Kwuta; Maria Kapu Fao; Fransiskus X. Roga; Krsitofel Tonggenai

Mikroba : Jurnal Ilmu Tanaman, Sains Dan Teknologi Pertanian 2025 Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

This study aims to analyze the role of Village-Owned Enterprises (BUMDes) in improving community welfare in Tanarawa Village, Waiblama District, Sikka Regency, and to evaluate the implementation of BUMDes programs. Tanarawa Village has primary economic potential in the plantation and food crop sectors, managed largely by the community as farmers. BUMDes was established as an instrument for village economic empowerment with the aim of increasing Village Original Income (PAD), strengthening the local economy, and maximizing the utilization of natural resources and human resources. This study used a qualitative descriptive approach with data collection techniques including observation, interviews, and documentation. The results indicate that BUMDes Tanarawa is still in the development stage, although it has been able to contribute to community welfare through the provision of basic necessities, training, outreach, and consultations related to business management. The success of BUMDes is influenced by government support, quality leadership, community participation, and transparent and accountable management. However, limited understanding by the community and village officials, as well as obstacles in implementing outreach, are inhibiting factors that need to be addressed. This study confirms that BUMDes plays a strategic role in local economic empowerment, improving community welfare, and equitable distribution of village economic growth.

Andhinie Fathimatul Hasanah; Zidan Arief Maulana; Sri Kencana Wulan; Sintia Nur Anggitasari

Kajian Administrasi Publik dan ilmu Komunikasi 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This article analyzes women’s empowerment in the development of Pekunden Tourism Village, Banyumas District, Banyumas Regency, focusing on the role and contribution of women in tourism based on local creativity. Using Kartasasmita's (1996) empowerment framework, which includes enabling, empowering, and protection, the study collects data through interviews, observations, and documentation from key informants such as the village head, tourism awareness group, and women entrepreneurs in Oemah Batik, Oemah Manggleng, Dragon Fruit Garden, and Kampoeng Nopia Mino. The findings reveal that women’s empowerment in Pekunden Tourism Village has fostered a supportive environment, enhanced women’s capacity, and ensured business protection. Training programs and the development of local products have expanded economic opportunities, increased women’s participation in decision-making, and improved family welfare. Overall, women’s empowerment has made a significant contribution to local socioeconomic development, positioning Pekunden Tourism Village as a successful model of synergy between tourism and community empowerment. This case exemplifies the positive impact of regional autonomy in promoting local creativity and economic growth through tourism.

Awala Mahromia; Aminulloh, Ali; Prawoto, Imam; Samsudin, Agus Rojak

Jurnal Bisnis, Ekonomi Syariah, dan Pajak 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Social loans are an important tool for developing local economies, especially in remote areas such as rural areas. The Indonesian Village City Savings and Loan Cooperative (KSU) is one of the business entities that provides loan capital to its members. The purpose of this study is to determine the mechanism of social loan agreements in the Multipurpose Cooperative (KSU) of the Indonesian Village City and to determine the perspective of Islamic Economic Law on loan agreements in the Multipurpose Cooperative (KSU) of the Indonesian Village City. This research method uses a descriptive research type with a qualitative approach. Data collection was carried out through observation and interviews with the Management and members of the Savings and Loan Cooperative (KSU) of the Indonesian City Village. The results of the study show that first, the loan application procedure involves several steps such as becoming a member, filling out forms, completing documents and the approval stage. The maximum loan provision is 80% of the savings balance with a loan tenor of 12 months and 18 months. The payment system is made in installments through salary deductions and is subject to a 5% interest. For borrowing members who are late, there are no sanctions or fines but there is a time dispensation. Second, the loan application and management mechanism at the Multipurpose Cooperative has met sharia principles through transparent and structured governance, such as deductions from salary installments and a guarantee policy provided in the form of the amount of member savings balances. However, social loans at the Multipurpose Cooperative contain an element of benefit (profit) of 5%, which according to some scholars can be classified as usury because of the addition of value to the principal loan, even though the benefit is returned to members through the Business Result Remainder (SHU).

Magdalena Selvi Irawati Kwuta; Margaretha Maurita Delang; Mikhaela Novianti; Yerianus Dami Rea; Fortunata Marianus Moa Eko

Mikroba : Jurnal Ilmu Tanaman, Sains Dan Teknologi Pertanian 2025 Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

Non-formal institutions, such as farmer groups, play a strategic role in increasing farmer capacity and strengthening agricultural production systems at the village level. This study aims to analyze the role, function, and institutional dynamics of the Bina Satu Farmer Group in supporting tomato farmers in Parabubu Village, Mego District. A descriptive qualitative approach was used, with data collection techniques including observation, in-depth interviews, and documentation. The results indicate that the Bina Satu Farmer Group serves as a learning platform, a collaborative unit, and a liaison between farmers and external institutions. This institution functions in disseminating information on tomato cultivation technology, strengthening access to production inputs, and enhancing farmers' bargaining power in marketing. However, several weaknesses were identified, such as low member participation in routine meetings and limited managerial skills among administrators. Overall, the existence of this farmer group has significantly contributed to increasing the knowledge, productivity, and independence of tomato farmers in Parabubu Village.

Sabrina Aisha Putri Lubis; Apriani Syahputri; Roslina Sahara; Rasyid Ridho Siregar; Dwi Ardy Dermawan

Kolaborasi : Jurnal Hasil Kegiatan Kolaborasi Pengabdian Masyarakat 2025 Asosiasi Riset Ilmu Matematika dan Sains Indonesia

Cooking oil is a staple food widely used in daily cooking. However, repeated use of cooking oil, resulting in its conversion into used cooking oil, can have negative impacts on both health and the environment. Used cooking oil that has changed color and quality is carcinogenic and has the potential to increase the risk of cardiovascular disease if consumed again. Furthermore, improper disposal of used cooking oil can cause environmental pollution because it is difficult to decompose. This study aims to examine the wise management of household waste, especially used cooking oil, by utilizing it into products with utility value. One form of utilization is processing used cooking oil into environmentally friendly soap for laundry purposes. This activity was carried out as a form of community service through training in making soap from used cooking oil with the addition of essential oils for aromatherapy for residents of Pasar Rawa Village, Gebang District, Langkat Regency. The research method used was qualitative, with observation and direct participation in the training activities. The results showed that participants, particularly housewives, demonstrated high enthusiasm and were actively involved in both the presentation and the soap-making practices. This activity not only raised public awareness of the importance of managing used cooking oil waste but also provided new skills that have the potential to support family economic growth.

Akuilina Katarina; Hilman Apriyadin; Paulus Paji; Susanti Ebo Karakabu; Leo Sukoto

Mikroba : Jurnal Ilmu Tanaman, Sains Dan Teknologi Pertanian 2025 Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

The informal institution of mutual cooperation (gotong royong) in the rice farming community in Bhera Village, Mego District, Sikka Regency, remains the main foundation of social solidarity and the sustainability of agricultural activities even though modernization and the use of labor have begun to shift traditional values. A qualitative approach with a case study method was used to explore the role, form, and meaning of mutual cooperation in agricultural practices. Data were collected through in-depth interviews, participant observation, and documentation studies of rice farmers who are active in mutual cooperation activities. Data analysis was carried out through reduction, presentation, and drawing conclusions using triangulation techniques to ensure the validity of the findings. The results show that mutual cooperation is manifested in every stage of farming, from uprooting seedlings, planting (planting), clearing weeds, to harvesting, which is carried out voluntarily and in turns through the Irutan Tradition system. This institution functions as a collective work mechanism that reduces production costs, overcomes labor shortages, and strengthens social ties between farmers. Beyond its economic function, mutual cooperation has profound social and cultural significance as a symbol of brotherhood, togetherness, and collective responsibility in maintaining the sustainability of local wisdom and the resilience of farming communities amidst social and technological change.

Isaghoji; Raden Asri Kartini; Adrial

jurnal ABDIMAS Indonesia 2025 STIKes Ibnu Sina Ajibarang

The Community Service Program (Kuliah Kerja Nyata / KKN) of Universitas Muhammadiyah Tangerang (UMT) in Sukadiri Village, Tangerang Regency, was implemented with the aim of empowering the community through strengthening tourism-based MSMEs and raising environmental awareness. This program employed a participatory qualitative descriptive approach, in which students acted as facilitators in assisting the community. The main focus included sustainable tourism literacy, MSME digitalization, waste segregation management, and community literacy improvement. Key activities carried out consisted of designing logos and digital branding for MSMEs, conducting ecoprinting training utilizing local flora, delivering legal counseling on bullying within the scope of the Electronic Information and Transactions Law (ITE), creating educational boards and segregated waste bins, establishing a reading corner, and supporting food security through corn planting. The results indicated increased community awareness of environmental management, improved skills of MSME actors in utilizing digital technology, and the growth of literacy culture among children and youth. In addition to providing tangible benefits for the community, this program also enriched students’ experiences in applying their academic knowledge directly in the field. Therefore, the KKN in Sukadiri Village not only contributed to sustainable village development but also served as a best practice model that could be replicated in other regions.

Sutono Sutono; Ahmad Chusnan Arif

Jurnal Hasil Kegiatan Bersama Masyarakat 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This community service program aims to develop an empowerment model for Etawa goat milk micro, small, and medium enterprises (MSMEs) in Kepuh Klagen Village, Wringinanom District, Gresik Regency through an Islamic Social Entrepreneurship (ISE) approach. Kepuh Klagen Village has significant economic potential in Etawa goat farming; however, MSME actors face several challenges, including limited halal-thayyib-based production capacity, low literacy in Islamic business management and finance, weak branding and marketing strategies, and the absence of sustainable collaboration among farmers. This program employed a participatory approach through mentoring, training, and capacity building activities. The implementation stages included identifying potentials and problems, providing training on Islamic Social Entrepreneurship values and Islamic business ethics, improving production quality based on halal-thayyib standards, strengthening Islamic financial management practices, and developing digital marketing capabilities. The results indicate an increase in MSME actors’ understanding of Islamic social entrepreneurship, improvements in production hygiene and product quality, and the emergence of collaborative awareness among Etawa goat milk entrepreneurs. The ISE approach proved effective not only in enhancing economic value but also in strengthening social responsibility, spiritual values, and business sustainability. This empowerment model is expected to be replicable for other local commodity-based MSMEs in rural areas.

Nada Sofa Mariyah; Syauqi Syahla Ibtisamah; Fauzun Jamal

Jurnal Pelayanan Masyarakat 2025 Lembaga Pengembangan Kinerja Dosen

This research describes the role of the Zakat Collection Unit (UPZ) in community empowerment in Mojopuro Village, Jatiroto District, Wonogiri Regency. The background of this study lies in the condition of the UPZ, which had been established yet was not optimal in its management and functional capacity for zakat administration. Employing a qualitative approach with a case study method, data were collected through observations, interviews with BAZNAS and mosque administrators, as well as documentation of seminars and the inauguration of zakat administrators. The findings reveal that the establishment and inauguration of the UPZ by BAZNAS marked the beginning of strengthening village-level zakat institutions. Seminars for mosque administrators improved their understanding of zakat management in accordance with Islamic law and fostered collective awareness of the importance of zakat for economic empowerment. The UPZ plays a role in identifying mustahik, managing funds transparently, and distributing them through community-based productive programs. The UPZ, guided by BAZNAS, holds a strategic role in reinforcing the zakat management system at the village level and has the potential to become an effective instrument for community economic empowerment.

Ahlul Aflakha; Putra, Firsta Pramudita Utomo

Penelitian ini menganalisis efektivitas implementasi Kurikulum Berbasis Konteks Minoritas dalam pembentukan karakter siswa, khususnya toleransi, tanggung jawab sosial, dan kemandirian, di Madrasah Aliyah (MA) Kalifa Nusantara, sebuah institusi Islam yang beroperasi di tengah mayoritas Hindu Bali. Masalah utamanya adalah kebutuhan lembaga minoritas menyeimbangkan penanaman nilai-nilai keagamaan dengan adaptasi kultural untuk menciptakan individu yang kokoh identitasnya namun partisipatif. Penelitian menggunakan pendekatan kualitatif dengan desain studi kasus tunggal (single case study) di MA Kalifa Nusantara, dengan pengumpulan data melalui triangulasi sumber. Hasil utama menunjukkan Kurikulum Berbasis Konteks Minoritas berhasil mengintegrasikan filosofi Islam dengan kearifan lokal Bali (Tri Hita Karana dan menyama braya) melalui kurikulum formal, kokurikuler, dan budaya sekolah. Implementasi ini sukses mentransformasi toleransi pasif menjadi toleransi aktif dan partisipatif. Hal ini dibuktikan dengan peningkatan pemahaman kognitif siswa terhadap budaya mayoritas dan partisipasi aktif dalam kegiatan komunitas non-agama (Pengabdian Kontekstual). Kurikulum Berbasis Konteks Minoritas juga efektif menumbuhkan tanggung jawab sosial dan kemandirian yang selaras dengan prinsip Tri Kon Ki Hajar Dewantara. Simpulannya, model "integrasi kontekstual minoritas-sentris" ini merupakan strategi kurikulum yang sangat efektif. Model ini memperkuat karakter adaptif siswa tanpa melemahkan identitas religius mereka dan menghasilkan agen toleransi aktif. Implikasi penelitian ini menyarankan Kurikulum Berbasis Konteks Minoritas MA Kalifa Nusantara dapat dijadikan model percontohan (blueprint) bagi lembaga minoritas lain di Indonesia untuk mendorong partisipasi aktif dalam komunitas lokal.

Zebua, Friderikus; Octafian, Ray

KOMPAK : Jurnal Ilmiah Komputerisasi Akuntansi 2025 Universitas Sains dan Teknologi Komputer

Fenomena meningkatnya penggunaan layanan pinjaman online di kalangan mahasiswa menimbulkan kekhawatiran terhadap potensi risiko finansial yang dapat mengganggu kesejahteraan dan performa akademik mereka. Penelitian ini bertujuan untuk mengeksplorasi dan menganalisis perilaku manajemen risiko mahasiswa STIEPARI Semarang dalam penggunaan layanan pinjaman online, mengidentifikasi faktor-faktor yang memengaruhi pembentukan perilaku tersebut, serta memahami implikasinya terhadap kesejahteraan finansial mahasiswa. Penelitian menggunakan pendekatan kualitatif deskriptif dengan desain fenomenologi, melibatkan 14 mahasiswa sebagai informan utama. Temuan menunjukkan adanya kesenjangan substansial antara pemahaman konseptual mahasiswa tentang risiko dengan praktik aktual dalam pengambilan keputusan finansial, di mana mahasiswa dengan latar belakang pendidikan ekonomi tidak selalu menunjukkan perilaku manajemen risiko yang lebih baik. Rekomendasi penelitian mencakup pengembangan program edukasi berbasis experiential learning, implementasi sistem mentoring oleh mahasiswa senior, dan pembentukan early warning system untuk mendeteksi mahasiswa berisiko mengalami masalah kredit.

Lies Aryani; Suyanti Suyanti; Siti Raudatul Jannah

Prosiding Seminar Nasional Ilmu Teknik 2025 Asosiasi Riset Ilmu Teknik Indonesia

The implementation of the Electronic-Based Government System (SPBE) is essential for achieving efficient, transparent, and accountable village governance. Sido Rukun Village in Merangin Regency, Jambi Province, has begun using several government applications but lacks a structured enterprise architecture aligned with the national SPBE framework. This study aims to develop an enterprise architecture for SPBE in the business process domain at Sido Rukun Village. The research employs the TOGAF ADM (The Open Group Architecture Framework – Architecture Development Method) approach, involving stages such as identifying current business processes, designing a target architecture, and conducting a gap analysis between the as-is and to-be states. The findings include a business process architecture blueprint compliant with Presidential Regulation No. 95 of 2018 and Presidential Regulation No. 132 of 2022 on the National SPBE Architecture. This blueprint encompasses BPMN-based business process models and supporting artifacts that serve as a foundation for integrated information systems at the village level. The study’s implications are significant: it provides Sido Rukun Village with a practical and standardized technical blueprint for implementing a sustainable electronic-based government system, thereby supporting its transformation toward a Smart Village capable of adapting to evolving information and communication technology trends.

Siti Masrokhah; Tri Handayani; Rengga Kusuma Putra; Nunung Wulan Sari; Anini Nihayah +5 more

Jurnal Kemitraan Masyarakat 2025 Lembaga Pengembangan Kinerja Dosen

In Indonesia, micro, small, and medium enterprises (MSMEs) have long been recognized as a very important business sector due to their various real roles in the economy. However, MSMEs often face many obstacles in running their businesses. More incentive support from various parties, especially the government, is needed for the development of MSMEs. In order to overcome the problems faced by MSMEs and support their sustainability, a KKU (Business Field Study) activity was carried out by Group 15 at the KKU-11 of the Institute of Technology and Business (ITB) Adias Pemalang at the MSME “Ev_Kids Product.”After conducting an observation phase, several problems faced by the SME were identified, including the lack of social media for marketing, failure to calculate the Cost of Goods Sold (COGS) and maintain simple accounting records, absence of a business logo, banners, promotional image designs, organizational structure, business profile, product catalog, stamps, receipt books, and product attributes. Additionally, the SME had never produced a production video or promotional video.After conducting the observation phase, KKU actors formulated several business development assistance programs, namely creating social media accounts, calculating the Cost of Goods Sold (COGS), creating simple bookkeeping, creating a business logo, banners, promotional image designs, organizational structure, business profile, product catalog, stamps, note books, and product attributes in the form of hangtags. They also created production videos and promotional videos.