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Diondi Nugroho; Enna Marliana; Friza Pertiwi; Nanda Dewi Anggraeni

Prosiding Seminar Nasional Manajemen dan Ekonomi 2022 Universitas Kristen Indonesia Toraja

The purpose of this study is to determine the export marketing strategy of three-color cracker SMEs in entering the global market. The method used in this study uses a qualitative approach with data collection techniques through interviews and observations. The results of this study indicate that the export marketing strategies that can be used for three-color crackers in entering the global market are as follows: a. Knowing the target market to be achieved, b. considering the scale of the business that you want to target, such as financing and consumer interest who will buy three-color crackers, c. know and observe the regulations of the destination country, d. form partnerships as needed.

Ledysta Faradila Putri; Salsabila Salsabila; Yusrillah Yusrillah; Muhammad Firmansyah

Prosiding Seminar Nasional Manajemen dan Ekonomi 2022 Universitas Kristen Indonesia Toraja

Technological developments and increasingly high business competition make MSME actors must have a good marketing strategy to be able to compete with their competitors. This research was conducted to determine the marketing strategy carried out by Ledys Cake SMEs in facing competition in the digital era. The research method in this study uses a qualitative approach through structured interviews with business actors. The results of the study show that MSMEs provide added value and differentiation to the products and services provided, while in terms of price, they apply competitive prices. The application of technology is more widely used in culinary businesses through websites and social media to establish good relationships and communicate with consumers. The researcher concludes that there are several discussions, namely Strategy, Constraints and Solutions. The strategy carried out by MSMEs is that there is a 4P (Product, Promotion, Price, Place) mix. Product strategy in the form of innovation, promotion strategy in the form of price discounts, price strategy for every purchase of cake will get a bonus, and place strategy in the form of flexibility in sending cake orders, so as to maintain and improve the quality of the taste of the cake. Although there are financial constraints and product raw materials, we can still find solutions and alternatives, namely by managing finances and using raw materials efficiently. Then, MSME solutions by maintaining cash flow, product innovation, maximizing social media and delivery services

Aqlya Zuhra Ilma; Catur Sugiarto

Prosiding Seminar Nasional Manajemen dan Ekonomi 2022 Universitas Kristen Indonesia Toraja

The Covid-19 pandemic and the hospital class transition caused a decrease in the number of outpatient visitors at the Pandan Arang Hospital, Boyolali, except for the Gastroentero Hepatology (GEH) clinic. This study aims to determine the service quality by management to create patient satisfaction and loyalty, especially at the GEH clinic. In this study, the factors of service quality, customer experience, and customer perceived value that link trust and customer satisfaction to customers loyalty to find out motivate consumers or patients in the selection of hospitals. The methodology in this research is a mixed-method approach to Sequential Exploratory design, starting with interviews with the management and consultant doctors of GEH, followed by distributing questionnaires to GEH clinic patients with a total of 307 respondents at different and sequential times. The results of the study are Pandan Arang Hospital prepared infrastructure and competent human resources according to type B hospital qualifications. During the pandemic era, Pandan Arang Hospital provided outpatient services according to the recommendations of WHO and the Ministry of Health with a separate service flow between Covid-19 and Non-Covid-19 patients. The results of quantitative research found a positive and significant relationship between service quality, customer experience, customer perceived value on trust; a positive and significant relationship between service quality, customer perceived value, and trust in customer satisfaction; the positive and significant relationship between customer satisfaction and customer loyalty.

Ariyanti, Rizka; Notoatmojo, M Iqbal; Safitri, Eriza

Dinamika Akuntansi Keuangan dan Perbankan 2022 Faculty of Economic and Business Universitas STIKUBANK

This study aims to determine how the influence of Good Corporate Governance with indicators of institutional ownership, independent commissioners, and audit committees on the financial performance of LQ45 companies for the 2017-2021 period. The method used in this study is a descriptive method with a quantitative approach. Sources of data used in this study are secondary data sources. Statistical analysis used in this study is multiple linear regression analysis. Based on the results of the analysis, it can be seen that institutional ownership has a significant positive effect on financial performance (ROA), while the independent board of commissioners and audit committees have a significant negative effect on financial performance (ROA). Companies must balance share ownership between management and institutions so that there is no majority or minority party, all are responsible for making policies so that both can increase the value of the company.

Shofiyah Khairunnisa; Hety Budiyanti; Muh. Ilham Wardhana Haeruddin

Jurnal Manajemen dan Ekonomi Bisnis 2022 Pusat Riset dan Inovasi Nasional

This study aims to explain the influence simultaneously (together) or partially between the influence of social media marketing Instagram, brand image and product quality on purchasing decisions. This study uses a quantitative approach with survey research methods to obtain primary data. The research variables are Social Media Marketing Instagram (X1), Brand Image (X2) and Product Quality (X3) as influencing variables and Purchase Decision variable (Y) as affected variables. The population in this study are consumers of MS Glow Panakukkang users in Makassar City. The number of samples in this study were 100 consumer respondents of MS Glow Panakukkang by taking the entire population and serving as samples. The data collection method used is the distribution of questionnaires. The data analysis technique in this study used multiple regression analysis which was previously carried out with Validity, Reliability, Classical Assumption Tests (normality test, multicollinearity test, heteroscedasticity test) then tested the hypothesis through T test, F test and coefficient of determination test. The results of this study indicate that partially, Instagram social media marketing does not have a positive effect, while brand image and product quality have a positive and significant effect on purchasing decisions for MS Glow Panakukkang. Meanwhile, simultaneously the results of this study also show that social media marketing, brand image and product quality have a positive and significant effect on purchasing decisions for MS Glow Panakukkang products.

Saputra, Eka; Amanda Istianah Mutiawati; Langga Langadhy

Jurnal Manajemen dan Ekonomi Bisnis 2022 Pusat Riset dan Inovasi Nasional

Social Security employment is one of the government's programs to protect Indonesian workers because this is the mandate of Article 28H paragraph (3) of the 1945 Constitution, after which the government established Law No. 40 of 2004 concerning the National Social Security System and Law No. 24 of 2004 concerning the Social Security Organizing Agency. The regulations mentioned are an active form of the state to protect its people, one of which is from the labor sector. The authors took a study based on some of these rules by taking the title of the analysis of social security participation in employment for micro and small businesses. The formulation of this research problem is 1) what employment social security programs have been followed by job providers in micro and small businesses 2) What factors are the obstacles for job providers in micro and small businesses in participating in the employment social security program. This research is exploratory with a qualitative approach with research objects in small and small businesses, the use of data using primary and secondary data sources. The large number of participants who do not know and participate in BPJS Employment is an obstacle to the lack of participation of BPJS Employment.

Rahmat Hidayat; E. Hartaty Hadady; Abdul Rahman Jannang

Jurnal Manajemen dan Ekonomi Bisnis 2022 Pusat Riset dan Inovasi Nasional

This study aims to determine the level of effectiveness and efficiency of Village Fund management in Maregam Village during the Covid-19 Pandemic. This type of research is descriptive quantitative. The data collection technique used in this research is to copy the village budget realization report file. The research method used is descriptive quantitative method using a secondary data analysis approach with nonparametric test equipment using the Wilcoxon Test. The results showed that the level of effectiveness of village financial management based on an average effectiveness ratio of 98.33% was included in the "Effective". Meanwhile, the efficiency level based on the average efficiency ratio is 88.19%, which is included in the "Enough Efficient" category.  

Lanang Aqsal Syahputra; Hasruddin Dute; Moh. Ali Mahmudi; Muh. Abdul Mukti

Jurnal Riset Rumpun Ilmu Pendidikan 2022 Lembaga Pengembangan Kinerja Dosen

This study aims to obtain an overview of the application of the discussion method in Islamic Religious Education learning for class XI students at SMA Mandala Trikora Jayapura, and to determine the impact of the application of this method on students' learning enthusiasm. The discussion method is seen as one of the learning strategies that can encourage active involvement of students in the learning process, so it is expected to increase student participation, understanding, and learning motivation in following Islamic Religious Education learning in class. This study uses a qualitative approach with the researcher as the main instrument. The data sources in this study consist of primary data obtained from Islamic Religious Education teachers and class XI students of SMA Mandala Trikora Jayapura, as well as secondary data derived from various relevant references such as books, scientific journals, theses, and other supporting documents. Data collection techniques are carried out through observation, interviews, and documentation. The validity of the data is tested through credibility, transferability, dependability, and confirmability tests. Meanwhile, data analysis techniques are carried out through the stages of data reduction, data presentation (data display), and verification or drawing conclusions. The results of the study indicate that Islamic Religious Education learning at SMA Mandala Trikora Jayapura has implemented the discussion method as one of the learning strategies. This method is implemented through three stages: preparation, implementation, and evaluation. During the implementation stage, the teacher first provides an explanation to students, then randomly divides them into groups to discuss the material presented. The implementation of the discussion method has had positive impacts, including increased student engagement with peers and the teacher, increased self-confidence in expressing opinions, and improved speaking skills in front of peers. However, some challenges arise, such as some students being less active in thinking and discussing, resulting in passive participation in group activities.

Delvian Yosuky; Ricky Ricky; TioSaniaRachmi; Felix Felix

Jurnal Ilmiah Serat Acitya 2022 Universitas 17 Agustus 1945

PT Indofood Sukses Makmur Tbk is a company engaged in the food sector, located in Jakarta. The company was founded on August 14, 1990 under the name PT Panganjaya Intikusuma, and changed its name to Indofood Sukses Makmur on February 5, 1994. The company exports its food ingredients to Asia, Australia and Europe. This research will review the strategic management of a company, namely PT Indofood Sukses Makmur Tbk. In this study the authors used qualitative method techniques with a descriptive qualitative method approach. This study shows that PT Indofood Sukses Makmur Tbk carries out strategic management by promoting it on various platforms such as Instagram and TV shows. Then another management strategy is to continue to innovate to produce new products that can attract the attention of consumers and have added value.  

Riza Indriyani; Agus Hariyanto

JURNAL EKONOMI MANAJEMEN AKUNTANSI 2022 sekolah Tinggi Ilmu Ekonomi Dharma Putra Semarang

This study aims to analyze how the credit sales accounting information system at PT Harpindo Jaya Gubug. This type of research is a qualitative descriptive research. Data were obtained using interview, observation and documentation techniques. The data analysis technique used in this study was descriptive analysis with a qualitative approach. The results of this study state that there is a dual function in the billing section and the accounting department. The credit sales accounting information system document at PT Harpindo Jaya Gubug Grobogan Regency is in accordance with the theory. The company has utilized information technology so that credit sales processing is computerized. Accounting records at PT Harpindo Jaya Gubug need to be repaired by making warehouse cards, inventory cards, accounts receivable cards. While the procedure network that forms the credit sales accounting information system at PT Harpindo Jaya Gubug needs to be improved, namely by having the procedure for recording the cost of goods sold and the procedure for recording receivables.

Febriani, Winda; Taufiq, Muhammad

Jurnal Riset Rumpun Ilmu Ekonomi 2022 Lembaga Pengembangan Kinerja Dosen

This study aims to analyze and evaluate the management of public ownership (milkiyah 'ammah) and state ownership (milkiyah daulah) in Indonesia. This study describes in a qualitative descriptive way the current management of public ownership and state ownership in Indonesia. The theoretical approach is used for the Islamic economic system approach which assesses the practical implementation of the management of shared wealth and the wealth of the Indonesian State. The data used in this study are secondary data obtained from literature, journals and information related to Indonesia's wealth. The data collection technique used is library research. And this study uses a comparative analysis of the implementation of public ownership management and state ownership management that is not in accordance with ownership management in Islam. Evidence shows that public ownership and state ownership are not fully managed by the State of Indonesia, it appears that shared ownership in the form of water, fire and pasture is managed by individuals and institutions of foreign parties who have the capital to privatize public ownership. This will have an impact on the unequal distribution of income earned by people who have capital and those who do not have capital, so that it will have an impact on prosperity that most Indonesian people cannot have. As an evaluation and solution, it is necessary to implement an Islamic economic system in managing joint ownership and control of the Indonesian state.

Tobi Bagustian Tanjung; Syamsuyurnita Syamsuyurnita

Jurnal Riset Rumpun Ilmu Pendidikan 2022 Lembaga Pengembangan Kinerja Dosen

This study aims to determine the ability to write narrative texts of class X students of SMA Rahmat Islamiyah Medan. This type of research is quantitative research with a Quasi Experimental Design approach. The data collection technique is the test. The data analysis technique used was a paired simple test with a different test. The results of this study, namely: that from the results of the pretest test that has been obtained by class X SMA Rahmat Islamiyah Medan with an average pretest score of 71.14% and an average posttest score of 82.03%. The calculation of the t-test on the posttest tcount (48,836) > ttable (2,052) which means that there is an average difference in the posttest and pretest scores. The increase in pretest-posttest is 11%, which means that the working hypothesis (Ha) in this study is accepted and the null hypothesis (Ho) is rejected.

Mardiana Ibrahim; Andi Bintang Balele; Arman K.

Transformasi: Journal of Economics and Business Management 2022 Universitas 17 Agustus 1945 Semarang

The activities of the Cahaya Phinisi Nusantara PT Bank Sulselbar cooperative can be measured based on the cooperative's financial performance. The good and bad financial performance of a cooperative can be assessed through financial reports in the form of a balance sheet or cooperative profit and loss report which is presented regularly. The aim of this research is to obtain an in-depth overview of Liquidity Ratio Analysis and Profitability Ratios in measuring financial performance in cooperatives. The research approach used is quantitative research with a descriptive approach. The descriptive method is a method used to collect, classify, analyze and interpret data related to the problem and compare it with the actual situation at the Cahaya Phinisi Nusantara Cooperative PT Bank Sulselbar and then draw conclusions. Analysis of Profitability Ratios at the Cahaya Phinisi Nusantara Cooperative PT. Bank Sulselbar in terms of the average value of Return On Assets (ROA) of four point forty three percent (4.43%) and Return On Equity (ROE) of five point eighty six percent ( 5.86%) where the value of the benchmark and determining the cooperative health predicate is five percent (5%) which indicates that it is not good at optimizing its own capital and investment in generating net profits.

Della Ayu Puspita; Rafikhein Novia Ayuanti

Jurnal Publikasi Ilmu Manajemen 2022 Pusat Riset dan Inovasi Nasional

The purpose of this study is to determine and explain whether there is an influence between the variables of communication, work discipline and work environment on the performance of UD Tenun Ikat Kodok Ngorek employees. Several factors including communication, work discipline and work environment at UD Kodok Ngorek have an influence on employee performance using the sampling method with a saturated sampling approach. The data analysis technique is using the instrument test of validity and reliability, multiple linear test, classical assumption test, t test and F test of the coefficient of determination (R2). The number of samples is 30 employees. The results obtained include a partially significant effect of communication on work performance with the value of Sig. 0.000 < 0.05. The partial effect of work discipline on employee performance has a value of Sig. 0.037 <0.05 which means that it has a significant effect then the influence of the work environment on employee performance partially also has a significant effect on the value of Sig. 0.002 < 0.05. The simultaneous influence of the variables of communication, work discipline and work environment on employee performance has a Sig value result. 0.000 <0.05 indicates that communication, work discipline, and work environment have a positive influence in improving employee performance at UD Tenun Ikat Kodok Ngorek.

Yan Dirk Wabiser; Yurenius B. Makayan

Jurnal Pengabdian Masyarakat Waradin 2022 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

This study aims to examine the implementation of Citizenship Education (PKn) learning in increasing students' learning motivation on the Bhinneka Tunggal Ika material at SD Negeri 01 Koya Tengah, Jayapura City. The method used is a qualitative approach with observation, interview, and questionnaire techniques. The results of the study showed a significant increase in students' learning motivation after the implementation of interactive and participatory learning methods. This study is expected to contribute to the development of PKn learning in elementary schools.

Syifani Aryanti; Dzira Auliya Marsela

Populer: Jurnal Penelitian Mahasiswa 2022 Universitas Maritim AMNI Semarang

Literary work is the author's reflection on the reality of life.This study aims to determine the intrinsic and extrinsic elements contained in the short story "a piece of a letter in silence" by Asma Nadia with a mimetic and objective approach. The method used in this research is through a qualitative descriptive analysis with a mimetic approach and objective approach in the work literature. The data analysis technique used is reading and observe short stories, collect data, describe, and drawconclusions from research results. The results of the research show that there are valuesthe reality of life in the form of social reality, the reality of life's struggle, the reality of the real world contained within short story "a letter in silence" with a mimetic approach.The conclusion of this research is that there is a phenomenon of reality values ​​within short story, in the form of the love struggle of a man without a name for a woman without a name even though it has no beautiful ending.

Santi Faujiah; Andra Muhammad Rizky

Populer: Jurnal Penelitian Mahasiswa 2022 Universitas Maritim AMNI Semarang

This study aims to find and analyze the intrinsic elements contained in the short story "Robohnya Surau Kami" by AA Navis. This research was conducted within the scope of the field of literature and was carried out using qualitative methods and descriptive data analysis techniques. In this research, it is necessary to study documents and study literature. In the world of education, the teacher's role is not only AS a provider of material, but also AS an educator who teaches character for each student. Educators AS examples and reflections in the world of education that teach how to shape students with character. One way to shape the character of students is through a literary work. Literary work is something that is conveyed communicatively both orally and in writing in which there is a message or intention to be conveyed by the author. Through literary works students can easily understand how to build a good character in everyday life, because literary works are also a reflection of life. There are many theories and literary approaches to studying a literary work. One of them is the expressive approach. Through an expressive approach students can recognize the characters in a literary work. One of them is in a short story literary work entitled "Robohnya Surau Kami".

Prima Adi Bhakti; Intan Silfiani

Populer: Jurnal Penelitian Mahasiswa 2022 Universitas Maritim AMNI Semarang

This article is a discussion of the analysis of the short story special gift by Honest Prananto which uses an objective approach, namely an approach that focuses on a literary work in a thorough and structured manner. The research method used is descriptive qualitative, namely a research method that focuses on what is thoroughly, deeply and broadly researched. By providing the results of the discussion in words and sentences as well as quality meanings without being compared with the results of other analyses. Thus the results obtained from this study are in the form of intrinsic elements: theme, point of view, plot, setting, character, character, style of language, and message from the short story special gift by Honest Prananto. It is hoped that this research can help friends in analyzing in depth the analysis of the short story A Special Gift by Honest Prananto.

Neng Tuti Novianty

Populer: Jurnal Penelitian Mahasiswa 2022 Universitas Maritim AMNI Semarang

This article discusses the structural study of the poetry “Kekasihku” by Joko Pinurbo. The focus of the discussion of this article is to describe the physical structure and inner structure of the poetry which is carefully described in the form of words, sentences and discourse. This research method is descriptive qualitative using a structural approach. The data source used as the object of research is one of the poetry contained in the book collection of poetry "Kekasihku" by Joko Pinurbo, published in 2004. The results and discussion in this article contain ( 1) the physical structure of poetry includes: (a) diction, (b) images, (c) figure of speech, (d) concrete words, (e) rhyme/rhythm, and (f) typography. The dominant physical structure is simple diction by creating communicative activities and not eliminating the aesthetic value of poetry. (2) The inner structure of poetry includes: (a) theme, (b) tone, (c) taste, (e) message. The element that dominates the inner structure of poetry is the feeling that creates inner experiences through writing.

Bagus Febriana Rahmawan; Syahril Ramadhan; Saproji Saproji

Populer: Jurnal Penelitian Mahasiswa 2022 Universitas Maritim AMNI Semarang

This study aims to analyze the intrinsic and extrinsic elements in the short story, Lara Lana, by Dee Lestari using an objective and mimetic approach. The research method that I use in this analysis uses a qualitative descriptive method. The resource in this study is the short story Lara Lana by Dee Lestari. The data collection technique used in this study was to read critically and carefully the entire contents of the short story. The data analysis technique is discussing or reviewing the contents of the short story Lara Lana by Dee Lestari. The results of the research are to find intrinsic elements in the form of themes, points of view, plot/plot, setting, characters and characterizations, style of language, and message. You can also find social elements in the phenomena that occur in short stories that are related to real-world life in the form of 1) economic status (poor and rich) 2) bullying 3) love relationships in the novel Lara Lana by Dee Lestari.