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Tokopedia, as a marketplace with the highest number of website visitors in Indonesia, certainly has advantages that become its appeal. Advertising and price discounts are factors that influence consumers to make purchasing decisions. This research is conducted to determine the influence of advertising and price discounts on the purchasing decisions of Tokopedia marketplace consumers in Malang City. This research was quantitative research using two independent variables, advertising and price discounts, and purchasing decisions as the dependent variable. The population of this study consisted of consumers who made purchases on the Tokopedia marketplace in Malang City. The data were collected by distributing questionnaires to 100 respondents using purposive sampling technique. The analysis method used was multiple linear regression analysis and hypothesis testing.In this research, it was found that advertising had an influence on purchasing decisions. Price discounts also had an influence on purchasing decisions. Advertising and price discounts together had an influence on purchasing decisions of Tokopedia marketplace consumers in Malang City. In multiple regression analysis, it was found that price discounts had a more dominant influence on the purchasing decisions of Tokopedia marketplace consumers in Malang City.Based on the results of this research, it can be concluded that advertising and price discounts have an influence on consumer purchasing decisions. Tokopedia is expected to provide the latest innovations for its advertising to emotionally engage the audience and encourage them to make purchases on the Tokopedia marketplace. Additionally, it is hoped that Tokopedia will increase the intensity and quantity of offering price discounts through campaigns that can attract consumer attention.

This research is a normative research, so this data is carried out by conducting a literature study on the verdict. Data sources are obtained from primary legal materials, namely: laws and regulations and court decisions, secondary obtained from literature and literature studies, tertiary legal materials obtained from the internet, dictionaries, and encyclopedias. The results of the research obtained from analyzing the verdict show that (1). The basis for the judge's consideration in imposing criminal sanctions against distributors of pharmaceutical preparations without expertise and authority by looking at the Judge's Juridical Considerations and Non-Juridical Considerations of the judge is appropriate and uses an Article that meets the elements of the perpetrator's violation in accordance with the Health Law, but the imposition of criminal sanctions is very light and far from the provisions of the Article. (2). The suitability of the imposition of criminal sanctions in Decision Number 150/Pi.Sus/2021/PN Kupang with the Health Law given by the Judge to the defendant is so light that it cannot guarantee that the defendant will feel frustrated and will not repeat his actions again. This makes the sense of justice, usefulness and legal certainty not fulfilled properly. The author's suggestion that the criminal sanctions imposed by the Panel of Judges against the defendant should not only consider the behavior and actions of the defendant but also look at the consequences of the defendant's actions that can have a bad impact on the health of consumers/patients who take the hard drug.

Ayam geprek is a popular dish, especially in big cities like Palembang. Currently, many ayam geprek businesses are found, one of which is Ayam Geprek Pakde which has a strategic location surrounded by student boarding houses and several higher education institutions. This study aims to analyze the effect of location on sales of Ayam Geprek Pakde in Palembang City. The culinary business, especially ayam geprek, has great potential in the Indonesian market, especially in areas with high populations such as Palembang. In this context, the choice of business location is an important factor that influences accessibility, visibility, and consumer purchasing decisions. This study uses a descriptive qualitative method to understand consumer perspectives on ease of access, price, and service quality. The results show that strategic locations near boarding houses and universities increase consumer interest, especially students. Accessibility factors, competitive prices, menu variations, and service interactions play a role in influencing purchasing decisions. This study provides an understanding for small and medium enterprises (SMEs) about the importance of location selection as a strategy to increase sales and competitiveness in the culinary industry.

This research aims to analyze: (1) types of purchasing behavior of free-range chicken consumers in Kendari City, (2) factors that influence the purchasing decisions of free-range chicken consumers. The factors studied in this research are cultural, social, personal, psychological factors, chicken price, age and income. Determining the location of this research was carried out purposively. This research was conducted at the Wet Market (Mandonga Mall) Kendari City with the data used being primary and secondary data. This research used 35 respondents each who bought free-range chickens and those who did not buy free-range chickens taken using accidental sampling. The data analysis used in this research is engagement inventory design analysis and logistic regression analysis. The results of this research indicate that the type of consumer purchasing behavior is classified as a complex purchasing behavior type. This type of behavior has a high level of involvement in decision making to purchase free-range chicken and consumers are aware of the real differences between attributes. Factors that have a positive influence on consumer purchasing decisions are cultural, psychological and age variables. Variables that have a negative influence on purchasing decisions are social factors and income. Factors that have no influence are price and personal variables.

The purpose of this study is to develop a predictive model to predict the trend of the emas price over time and to investigate how this affects important economic variables. As a popular commodity that is regarded as a safe refuge for investments, changes in the price of emas can have a significant impact on a number of economic indicators, such as inflation, consumer spending, and investment decisions. Compiling historical data on emas prices, macroeconomic variables, and other related topics is a component of research methodology. Regression analysis and ARIMA modeling are two methods of deret waktu analysis that can be used to create an andal model of problems. The model's predictive accuracy is then determined by using appropriate statistical metrics. This study's findings provide new and important information about the factors influencing changes in the price of emas and how they affect the economy as a whole. The model that is being used can be used by investors, financial institutions, and policymakers to predict gold price movements and make informed decisions to mitigate risks and capitalize on opportunities. The implications of this research extend all the way to the emas market since it increases our understanding of the close relationship between commodity prices and economic dynamics. The knowledge gained can help create more comprehensive investment and economic policies, which will eventually affect the stability of the economy and economic growth.

This research is motivated by the increasing number of Umrah travel agencies. With the emergence of various travel agents in the market, consumers can choose which travel agent they want to use. This type of research uses a quantitative approach which shows how much influence promotion and brand image have on the decision to purchase Umrah packages at Al-Azhar Bukittinggi travel. This research uses primary data, namely questionnaires for pilgrims who have departed on the Al-Azhar Bukittinggi trip. The sample consisted of 81 congregations. Data collection techniques using questionnaires, observation and documentation. The data analysis techniques used are research instrument testing, classical assumption testing, determinant coefficient testing, and hypothesis testing. With a calculated t value of 5.389 > t table 1.665 and sig 0.000 < 0.05, it can be partially seen that the promotion variable has a strong positive influence on the choice of purchasing Umrah packages. The choice to purchase Umrah packages is not significantly influenced by brand image (sig value: 0.719 > 0.055). Judging from the determinant coefficient (R-Squere), the influence of brand image and promotion on purchasing decisions is 0.634. This shows that 63.4% of decisions to purchase Umrah packages at Al-Azhar Bukittinggi travel are influenced by different promotional focuses and brand images. Other factors play a role in the remaining 36.6% of decisions to purchase Umrah packages at Al-Azhar Bukittinggi travel.

The development of the freight forwarding industry is increasing rapidly due to the culture of society that wants everything to be practical. Developing technology has had a major impact in bringing changes to various areas of people's lives over time. Research objects include quality, price perception, and consumer purchasing decisions, Population is not just the number of objects or subjects studied, samples are part of the population that is expected to represent the entire population, To obtain respondents' perceptions related to Service Quality, Price Perception, and Purchasing Decisions, researchers distributed questionnaires online The service quality indicator table shows that the points that must be set are mainly facilities and consumer needs to continue to increase consumer desires. The price perception indicator table shows that the points that must be set by sellers to determine a suitable price so that consumers can enjoy price affordability where the relationship with price affordability is the quality of the product whether it is appropriate The development of the freight forwarding industry is increasing in the era of globalization due to the practical demands of society. Service Quality and Price Perception determine the consumer's desire to buy the product being sold, the points determined by the consumer are usually: 1. Consumer facilities and needs 2. Price affordability 3. Product quality   Keywords: Consumer, Quality, Product, Technology   Abstrak. Perkembangan industri jasa pengiriman barang meningkat dengan semakin pesat disebabkan oleh budaya masyarakat yang menginginkan serba praktis. Teknologi yang berkembang sudah memberikan dampak besar dalam membawa perubahan pada berbagai macam bidang kehidupan masyarakat seiring berjalannya waktu. Objek Penelitian meliputi kualitas, persepsi harga, dan keputusan pembelian konsumen, Populasi bukan sekedar jumlah yang ada pada obyek atau subyek yang dipelajari, sampel adalah bagian dari populasi yang diharapkan dapat mewakili keseluruhan populasi, Untuk mendapatkan persepsi responden berkaitan dengan Kaulitas Layanan, Persepsi Harga, dan Keputusan Pembelian, peneliti menyebarkan kuesioner by onlinePada tabel indicator kualitas pelayanan menunjukan bahwa point yang harus ditetapkan terutama fasilitas dan kebutuhan konsumen untuk terus meningkatkan keinginan konsumen. Pada tabel indicator persepsi harga menunjukan bahwa point yang harus ditetapkan penjual untuk menentukan harga yang cocok agar dapat dinikmati konsumen keterjangkauan harga dimana yang ada hubungan dengan keterjangkauan harga yaitu kualitas produk apakah sesuaiPerkembangan industri jasa pengiriman barang meningkat dalam era globalisasi karena tuntutan praktis masyarakat. Kualitas Layanan dan Persepsi Harga menentukan keinginan konsumen untuk membeli produk yang dijual, point yang ditentukan oleh konsumen biasanya : 1. Fasilitas dan Kebutuhan konsumen 2. Keterjangkauan harga 3. Kualitas Produk    

Educational institutions currently need to be managed competently and deserve attention in today's era. Because, school competition is getting tighter. to influence the decisions of parents and prospective students in accepting new students. Schools need to have the right promotional strategy. Because the more competitive schools are, the more schools must have good and innovative promotional strategies to attract consumer interest. In an era that relies on technology and the target market that currently understands technology, educational institutions are required to adapt to technological developments, one of which is through the implementation of digital marketing-based promotional strategies. Schools can promote through Digital Marketing by using the school website or utilizing social media sites such as Facebook, Instagram, Twitter, TikTok, YouTube, and Whatsapp. The purpose of this study is to examine how digital marketing-based promotional strategies can help schools increase the interest of prospective new students. This study uses a literature study method based on various sources in the form of reference books, research results, or scientific journals. Thus, the use of the right promotional strategy, especially in using school digital marketing, can reach a wider community, school information becomes easily accessible anytime and anywhere, and this school's promotional activities will certainly be more effective and efficient.

The new era of digitalization created by humans has touched various aspects including transaction payment methods. With digital payments, humans make payments with just one scan. Bank Indonesia, in collaboration with ASPI, launched digital payment Qris in 2020. Qris was initially a payment solution during the pandemic that was accepted by the public and is still widely used today. Including the younger generation, they often use Qris to make payments. This research aims to identify the influence of the availability, effectiveness and ease of use of Qris on purchasing decisions and its impact on the character of the younger generation. Using the quantitative SAM PLS method and qualitative literature study, the research took samples of student members of the GMNI organization who met the criteria. The results of data processing showed that the variables of availability, effectiveness and ease of use of Qris had a positive and significant effect on purchasing decisions. The impact of using Qris for the younger generation is a shift in disciplined, independent and responsible character due to the ease of payment facilities which gives rise to consumer behavior. This can be handled with supervision and character education starting at the family, school, community and government levels. By synergizing together, a strong character can be built in the younger generation, able to answer problems and be of benefit to the wider community.

This research aims to determine the effect of location, price, and word of mouth on purchasing decisions partially and simultaneously. This study uses a type of quantitative research through an associative approach with a Likert scale. The sampling technique used in this study was accidental sampling technique with a sample of 105 respondents from consumers of Mustanir Noodle Restaurant, M. Yamin Branch. Hypothesis testing in this study using statistical software SPSS version 26. The results showed that partially the price and word of mouth variables had a significant effect on purchasing decisions, but the location variable had no significant effect partially on purchasing decisions. Simultaneously, the three variables have a significant effect on purchasing decisions at the Mustanir Noodle Restaurant, M. Yamin Branch.

Instagram promotion is an effective way to influence consumers in making purchase decisions. The strategy used is to make the context of the advertisement as attractive as possible so that consumers are interested in using the product/service being marketed. This study aims to analyze Instagram promotion in FPP UNP students, analyze the decision to use MUA services in FPP UNP students, analyze the influence of Instagram promotion on the decision to use MUA services in FPP UNP students. This type of research is causal associative with a quantitative method approach. The population of this study is 400 FPP UNP students class of 2020. Sampling using the purposive sampling technique totaled 80 respondents. The data collection technique using a questionnaire was made through a google form and measured using a likert scale that has been tested for validity and reliability. The data analysis techniques of this research are data metabolization and data description. The analysis requirements tests carried out are normality tests, homogeneity tests, linearity tests and t-tests for hypothesis testing. Based on the results of the study, it is known that 1) Instagram promotion for FPP UNP students shows that overall with a percentage of 84.14% is in the range of 80-89%. 2) The decision to use MUA services for FPP UNP students shows overall with a percentage of 73.5% in the value range of 67-79% with the medium category. 3) There is an influence of Instagram promotion on the decision to use MUA services for FPP UNP students. The Instagram promotion variable has a partial influence of 25.2% on the decision to use MUA services while 74.8% is influenced by other variables that are not examined in this study.

Based on data taken from the Top Brand Award, Oreo biscuit products always get the first position with the best brand assessment according to research conducted by Top Brand to Indonesian consumers. With Oreo winning the competition, it was discovered that Oreo used brand ambassadors for its products. The purpose of this study is to find out and analyze brand ambassadors on Oreo, to find out and analyze purchase decisions on Oreo products, to find out and analyze the influence of brand ambassadors on purchase decisions. The research conducted is a type of quantitative research. The sampling method used in this study uses nonprobability sampling by determining total sampling/census on 35 female Oreo consumer respondents, who have bought Oreo X Blackpink products 1 x and know Blackpink as Oreo brand ambassadors. The data collection technique uses questionnaires, observations, and literature studies. The data analysis technique used validity test, reliability test, normality test, heterokedasticity test, multicollinearity test, simple regression analysis, persial hypothesis test, t-test, simultaneous hypothesis test, f-test, and determination coefficient calculation.

Abstract. This thesis uses quantitative research which aims to determine whether price and product quality have a simultaneous and partial effect on the consumer's decision process in reusing Printandprint Surabaya services, and also between the two variables, which variable has the most dominant effect on the dependent variable (consumer decision) ). This study uses a quantitative descriptive method. The number of samples in this study were 30 respondents. The respondents in this study were regular consumers of Printandprint Surabaya in the period April to May 2022. Determination of the sample used a random sampling technique, with the criteria of regular consumers of Printandprint Surabaya in the period April to May 2022. The data collection technique was by giving questionnaires to respondents, interviews and documentation. In proving and analyzing this, validity and reliability tests, classical assumption tests, multiple linear regression tests and f (simultaneous) and t (partial) tests are used. The test results show that: 1) simultaneously influences the repurchase decision of Printandprint Surabaya. The test results were obtained from Fcount ≥ Ftable (30.404 ≥ 1.86). Thus the results of testing the hypothesis on the f (simultaneous) test showed that there was an influence on price and product variables, together on purchasing decisions. 2) partially influences the purchase decision to repurchase Printandprint Surabaya. The partial test results show that Price (X1) has a regression coefficient of 2.641 > 2.056) and the resulting significance value of 0.014 is less than 0.05, so Ho is rejected and Ha is accepted. Product quality (X2) has a regression coefficient of 4.746 > 2.056. Thus the results of the (partial) t test show that there is a positive and significant effect of the price variable (X1), product quality (X2) on the purchase decision (Y) Printandprint Surabaya."

This research was conducted to determine the influence of Competitive Advantage and Consumer Interest on Purchasing Decisions on Istiqomah Tasikmalaya Furniture. The research method used is a survey method with a quantitative approach, data was obtained directly through questionnaires distributed to 90 respondents who were Istiqomah Tasikmalaya Furniture Consumers. The research technique used is multiple liner regression analysis. Based on the research results, it can be seen that Competitive Advantage and Consumer Interest simultaneously have a significant influence on Purchasing Decisions on Istiqomah Tasikmalaya Furniture. Competitive Advantage partially has a significant influence on Purchasing Decisions on Istiqomah Tasikmalaya Furniture, and Consumer Interest partially has a significant influence on Purchasing Decisions on Istiqomah Tasikmalaya Furniture.

This research aims to determine the effect of price on consumer purchasing decisions at Sagalas Coffee Panyabungan II, Mandailing Natal Regency. The type of research used was quantitative research and involved a sample of 96 respondents using the Lemeshow formula. Data collection techniques are observation, documentation and distributing questionnaires. Data analysis techniques use validity tests, reliability tests, normality tests, heteroscedasticity tests, simple linear regression analysis tests and hypothesis tests. All research tests were carried out using the SPSS version 25 program. Price has a partial positive effect on consumer purchasing decisions at Sagalas Coffee Panyabungan II, Mandailing Natal Regency, indicated by an R value of 0.940 which is in the correlation interval 0.80 - 1.00 and an R value The square is 0.884 times 100% = 88.4% and the remaining 11.6% is influenced by other variables. In other words, there are still other variables that influence the consumer purchasing decision variable (Y) at Sagalas Coffee Panyabungan II. Based on the research results, it can be concluded that price has a positive and significant effect on consumer purchasing decisions, with a partial test value (t) of 26.789 and a ttable value of 1.661. So the tcount value is greater than ttable, namely 26.789, greater than 1.661 (26.789 > 1.661), which indicates that the first hypothesis, namely Ha, is accepted while H0 is rejected.

This study aims to analyze the role of fintech as a mediator in the influence of economic literacy on impulsive buying behavior among consumers. Economic literacy is considered an important factor that can influence consumer purchasing behavior, especially in making wise financial decisions. However, technological advances in the financial sector, especially fintech, have also played a role in facilitating impulse buying behavior through the ease of digital transactions and quick access to financial services. This study uses a quantitative approach with a survey method involving 250 respondents. The data was analyzed using a path analysis model to evaluate the direct influence of economic literacy on impulse buying, as well as the mediation role played by fintech. The results show that economic literacy has a negative influence on impulsive buying behavior, but fintech plays a significant role as a mediator that strengthens impulse buying tendencies, even though individuals have good economic literacy. These findings have implications for the development of financial literacy policies and fintech regulations to reduce the risk of consumptive behavior in the digital era.

This study aims to analyze the influence of Islamic financial literacy on customer decisions in choosing Islamic vehicle installments in Indonesia. Using a quantitative approach, a survey was conducted on several respondents in five major cities in Indonesia. The results showed that the level of Islamic financial literacy has a significant positive influence on customer preferences for choosing Islamic vehicle installments. Logistic regression analysis revealed that every one-point increase in the Islamic financial literacy score increases the odds of choosing Islamic vehicle installments by 4.9%. Demographic factors such as age, education, and income also have a significant influence. These findings highlight the importance of efforts to improve Islamic financial literacy as a strategy to encourage the adoption of Islamic financing products. Practical implications include the need for targeted education programs, improved product communication, and innovation in the development of competitive Islamic financing products.

Companies are competing to develop their products to be in demand by consumers amidst the rapid development of the beauty industry. One of them is by providing price discounts and adjusting the concept carried with the self-concept owned by consumers. This research aims to determine the effect of price discounts and self-concept on purchasing decisions for Skintific products on Tiktok Shop. The research used is quantitative research with variables of price discount, self-concept, and purchasing decisions. By using data collection techniques in the form of questionnaires and documentation and using purposive random sampling techniques with a total of 100 respondents who use Skintific products. Data analysis uses validity tests, reliability tests, descriptive analysis, classical assumption tests, and hypothesis tests. The results of this research explain that price discounts and self-concept have a positive and significant impact on purchasing decisions both partially and simultaneously. That way, Skintific can maintain price discounts by providing relatively the same discounts on its products. On the other hand, self-concept can be improved so that consumers feel interested in Skintific products

This study aims to analyze the influence of product design, price, and brand image on consumer preferences for Nafasa Muslimah Fashion Products in Kedungwuni. Consumer preference is one of the key factors that influence purchasing decisions, and can be influenced by various marketing elements, such as design quality, pricing, and brand image strength. The theory used in this study is the Theory of Planned Behavior (TPB), which explains that consumer behavior can be influenced by attitudes, subjective norms, and perceived behavioral control. This study uses a quantitative method with a survey approach. Data were collected through questionnaires distributed to 96 respondents who were consumers of Nafasa Muslimah Fashion products in Kedungwuni, Central Java, with an age range of 20-60 years. Validity, reliability tests, and multiple regression analysis were used to test the relationship between independent variables (product design, price, brand image) and dependent variables (consumer preferences). The results of the study indicate that product design has a significant effect on consumer preferences with a calculated t value greater than the t table (2.771> 1.985) and a significance value of 0.0068 <0.05. Price has a significant effect on consumer preferences with a calculated t value greater than the t table (2.506> 1.985) and a significance value of 0.0139 <0.05. And brand image has a significant effect on consumer preferences with a calculated t value greater than the t table (2.033> 1.985) and a significance of 0.0448 <0.05.

This research aims to determine the effect of promotions on CV drinking water purchasing decisions. Zam Zami Alget. Promotions have a significant impact on CV drinking water purchasing decisions. Zam-Zami- Alget, through effective promotional strategies, such as advertising, discounts, or loyalty programs, consumers become more aware of products and tend to choose them because of the perceived added value offered. This research was carried out at CV. Zam Zami Alget, East Panyabungan District, Mandailing Natal Regency. This research method used is quantitative by describing the data using numbers. The sample of this research was 30 people using a quantitative approach. The results of simple linear regression analysis using SPSS version 25 produced the equation Y=17.394+ 0.524. Data analysis using the t test obtained a calculated t result of 3,790 and a t table at the 5% significance level of 1.701, so t calculated > t table and the significance value was 0.001 < 0.05. This shows that there is a promotional influence on the decision to purchase CV drinking water. Zam Zami Alget Alget, East Panyabungan District, Mandailing Natal Regency.