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This study aims to determine how influential the store atmosphere variables and service quality are on customer satisfaction in silkygirl beauty products at Matahari Department Store Thamrin Medan. This research method uses quantitative methods with data collection techniques used in this study are interviews and questionnaires. The population used is employees who are consumers of slkyygirl beauty products, with the number of samples taken using the slovin formula, the sample obtained is 94 respondents with α = 0.5 . Data processing using SPSS Version 25 software, with descriptive analysis, multiple regression analysis and hypothesis testing. Based on the results of partial testing, the product has a positive and significant influence on customer satisfaction. Then based on the partial results it can be concluded that H2 is rejected which means that partially service quality does not have a positive and significant effect on customer satisfaction. In testing the F test that has been carried out by the author, it is known that the store atmosphere variable (X1) and service quality (X2) together have a positive and significant effect on customer satisfaction at the Silkygirl store in Matahari Department Store, Medan.

Marketing a product at first glance is easy, but it needs the right method of what marketing means that is right on target so that it can be in accordance with the expected goals and get profits or profits as expected, through techniques of fsn the right theories in managing business ventures, especially in marketing management so that in buying and selling goods or services offered by business actors the best ones are actually chosen. The aim of this research is to find out and explain the implementation of the Marketing Management course to increase the income of a Beauty Salon Make-up Business and the factors that can increase the income of a Beauty Salon Make-up business. The research method was carried out through a sociological juridical approach because to find out how far the Implementation of Marketing Management Courses for Increasing Revenue for Make Up Salon Businesses (Case Study of Alumni of the Cosmetology Study Program Alumni of the Social Welfare Academy of Mrs. Kartini Semarang. The increase in the salon make-up business is growing because of the progress of the cosmetic business that is circulating in the market. This is supported by the fact that many women want to look prettier and more attractive, so they go to salons to beautify their facial makeup. Salon make-up business owners to be smarter in managing their business, both the skills of the makeup artist who always keeps abreast of the latest makeup models and modern and adequate make-up equipment according to current developments.

The sewing techniques in clothings can be added as a  value for the beauty of clothing. This research uses fabric manipulation techniques. Fabric manipulation is a technique of manipulating textile materials by using the technique of decorating fabrics to form new textiles. This writing aims to knowing the process of making tucking techniques using denim fabric on a croptop. Tucking technique is a fold that reduces the size of the fabric, it is usually folded in one direction or another. Method used in this paper is a qualitative method. The process of fabric manipulation with tucking technique using the denim fabric begins by determining the tucking technique that will be used. The tucking techniques used are pin tucks, bow-tied tucks and undulating tucks. After determining the technique that will be used, then prepare the tools and materials. The conclusion of the process of  making fabric manipulation with the tucking technique using denim fabric on the croptop is that tucking is made with great care in the measurement of each fold so that the results are accurate. The use of denim fabric with tucking technique can form the appropriate wave, the great is caused to make it look neater and less wrinkled. In the tucking process, you must pay attention to the fabric needs, so that when folded it is according to the pattern and it should be marked  so that it does not slide the folds. The choice of material should be considered well in the making of tucking, because the thickness of the material and the the composition of the material greatly affects the result of the tucking wave.

Teenagers with inadequate knowledge about cosmetics are more likely to use harmful or unlawful goods. Students at SMA Kalam Kudus II Jakarta have never received instruction on the selection and application of beauty products. This counseling session is anticipated to raise the SMA Kalam Kudus II Jakarta students' awareness of the importance of utilizing adolescent-appropriate and safe skin care products and how to select them. This counseling procedure is conducted offline for counseling participants at Kalam Kudus II Jakarta High School. The given counseling material addresses a variety of adolescent skin conditions, as well as the many types of skincare ingredients and how to choose the appropriate one based on the adolescent's skin. Compared to the Pre-test, which was administered prior to the presenter's explanation of the topic, there was an increase in knowledge on the Post-test. Therefore, it can be inferred that participants gained knowledge from this activity's material and conversations, particularly in regards to the skincare material offered.

This study will discuss the analysis of aspects contained in the poem "Sawah" by Sanusi Pane using a stylistic approach. The analyzed aspects are language style, diction, figure of speech, and imagery to determine the aesthetic value and foster a national sense of the poem. The method used in this study is a qualitative descriptive method with a stylistic approach. The style of language, diction, figure of speech, and the imagery of a literary work are born from one's thoughts through the steps of contemplation and appreciation of something. In literary works, aesthetic value is a value based on the beauty that previous visitors have made with the work. In the poem "Sawah" by Sanusi Pane, the author uses a lot of language style and connotative meanings in his poetry which aims to assess the aesthetics or meaning contained in each line.

Gen-Z is a generation that is highly influenced by the importance of appearance regarding beauty and fashion. The beauty and personal care business in Indonesia is estimated to reach 154 T with a growth rate of 4.3% per year. This is a big business opportunity, especially for Gen Z, which is predicted to become a demographic bonus in the next few years. This beauty class training aims to train young women's life skills by taking advantage of opportunities from the beauty sector and Gen-Z consumption behavior to become something of economic value or beautypreneur. The methods used in this training activity are lectures, discussions and practice. The result of this training activity is that participants have knowledge about the beauty business prospects which can be a source of income for them and have mastered basic make-up techniques.

Tourism is a social phenomenon involving humans, groups, organizations and culture. Despite the fact that initially tourism was seen more as an economic activity, and the main goal of developing tourism was to gain economic benefits for both the community and the country. But in its journey tourism is not only an economic problem, but also a social, cultural and political problem. Therefore, as an activity that is very dynamic and a phenomenon that is complex and has a major influence on human life and society, tourism needs to be studied and understood continuously in a comprehensive manner from various perspectives of scientific disciplines, one of which is social science. This study seeks to analyze the image of the public and tourists towards tourist attractions in the city of Semarang. The subjects of this study were 8 (eight) local people and 8 (eight) tourists. Collection and processing of data using qualitative research methods. The results found that people and tourists: (1) observe tourist attractions in detail to complete their curiosity; (2) feel that a tourist attraction has beautiful scenery that creates a feeling of pleasure, comfort and awe; (3) visiting a tourist attraction with a plan, circling the entire area of ​​the tourist attraction and intending to visit it again; (4) image of a tourist attraction: original and has natural beauty, various attractions are available, there are features that make the tourist attraction rare and unique, and there are facilities and infrastructure that support the tourist attraction to become a worthy tourist spot visited and visits to tourist attractions in the sense of benefit.

Batik, especially Bakaran batik, has never been applied to bridal gowns because most bridal gowns tend to be plain white and are only decorated with Swarovski, sequins, and pearls. The problem of this research is how a Bakaran batik can be applied in bridal gown making. The purpose of this research is to understand the application of Bakaran batik in bridal gown making. The research method used is research and development. The results of a Bakaran batik application to the bridal gown making begin with a design determination. The design is a bridal gown inspired by the beauty of Indonesian artwork Bakaran batik. There is a Sido Mukti motive surrounding the bottom of the gown up to the tail, with a diverse arrangement of Sido Mukti motives that has a distinct meaning. After determining the design, it is continued by preparing the tools and materials, sizing up, shaping pattern, cutting material, spellbinding, sewing process, and finishing. The recommendation from the application of Bakaran batik on the bridal gown is that the design of a skirt for the crinoline would be best combined with the main part and lining fabric because it can affect the fall of the pleated detail. Completing the solution on the crinoline should use a finished seam from bias tape because the fibres on the crinoline are very sharp and can be uncomfortable or itchy if it is exposed to the skin.

In this era of globalization, many people, especially young people, are very fond of various kinds of beauty decorations for residential. After seeing this situation through social media, there are many business opportunities in this field. With that the author has an idea where a textile craft is an item that is easy to process and is in great demand by connoisseurs of decoration design. With an aesthetic and contemporary style, macrame craft is also a necessity for millennials to make room, living room and other decorations that look good and look aesthetic. There are many factors that need to be considered and maintained, the most important factors being in terms of technique and design, so that the macramé made looks more beautiful and becomes an attraction for art connoisseurs and buyers of the macramé. Where the author uses the concept of Art deco style as the initial goal to decorate the room.

Evening party clothes are clothes worn at night parties. The fashion made in this final project is evening party dress with a cut above the knee and a spiral variation that adds to the beauty of the outfit. This spiral variation gives a unique impression, simple but still elegant and beautiful when used. The spiral variation is made by cutting the fabric such as insect repellent. The purpose of making this final project is to determine the process of making evening party dresses with spiral variations. The method used in the process of making evening party dresses with spiral variations includes: library methods, observation methods, documentation methods and data analysis. The result of the process of making evening party dresses with spiral variations in the making of this final project is the creation of evening party dresses according to the design made by the author. The process of making evening party dresses with spiral variations is a series of activities which include: determining the design, preparing tools and materials, taking measurements, making basic patterns, breaking patterns, cutting, gluing tricots, meradering, sewing, finishing. The party outfit tonight has two pieces of clothing, namely: a dress and a robe. This evening party dress has a spiral variation that adds to the impression of a unique outfit, simple but still elegant and beautiful when worn.

The purpose of this study was to investigate the effect of Good Corporate Governance mechanism including managerial ownership, institusional ownership, independent commissioner, and audit committees on the timeliness of financial reporting and stock return. This research represents the empirical test which used purposive sampling techniques in data collection. Data were collected using a secondary data from manufacturing company listed in Indonesian Stock Exchange 2015-2016. The results of this study indicate that the managerial ownership and institusional have a significantly and positively effect to the timeliness of corporate financial reporting. Independent commissioner and audit commitees have a positively effect but not significantly to the timeliness of corporate financial reporting. Furthermore, institusional ownership have a significantly and positively to the stock return. Managerial ownership, institusional ownership, and audit commitees have a positively effect but not significantly to stock return. But on the otherhand, the timeliness of corporate financial reporting do not have significantly and positively effect to stock return. Keywords: managerial ownership, institusional ownership, independent commissioner, audit committees, timeliness of financial reporting, and stock return