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Rianti Salima; Aep Saefullah; Arief Sahreza; Fuad Siregar

Proceeding of the International Conference on Social Sciences and Humanities Innovation 2024 Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

This research aims to examine the management of environmental risks arising from the use of fossil energy and strategies for transitioning to green energy in the business sector. The main focus of the research is to analyze the managerial role in facing environmental regulatory challenges, as well as how leaders and managers can develop a culture of sustainability within the organization. This research uses a qualitative approach with in-depth interview techniques and document analysis on large companies in the industrial and manufacturing sectors that have adopted or are transitioning to green energy, in the period June-September 2024. The results show that companies that successfully reduce environmental risks have a clear and strong energy transition strategy, including investments in green technology and managerial training related to sustainability. The biggest challenges faced are government policy uncertainty and the high costs involved in green energy implementation. In addition, this study also highlights the important role of visionary leaders and competent managers in driving organizational culture change towards sustainability. The implication of this research is the importance of a proactive, innovative management approach and compliance with environmental regulations in the face of green energy transition.

Maria Yerista Mindiyati; Yosefina Andia Dekrita; Fransiscus De Romario

Jurnal Akuntan Publik 2024 International Forum of Researchers and Lecturers

Branch Watergate Cooperative This study aims to determine the Application of Rescheduling Policy as an Effort to Resolve Non-Performing Loans at the Bola Branch Watergate Cooperative. The data collection techniques used were observation, interviews and documentation. The data analysis technique used is qualitative analysis, namely data collection and analysis, data reduction, data presentation, and verification or conclusions. The results of this study show that the causes of non-performing loans are: internal factors include: Less selective cooperatives in the analysis of credit, Lack of survey processes and the existence of family relationships. . External factors include mental factors, economic factors seen from the low income of members, member errors in calculating and not understanding well the business made so that they experience failure in managing the business, members are tempted by 3 times the share loan, and lack of communication. The implementation of rescheduling policy as an effort to resolve non-performing loans has gone well and meets the criteria. The rescheduling process was successful because most members were able to pay off the loan.

Erwan Aristyanto; Aditya Surya Nanda

Proceeding of the International Conference on Management, Entrepreneurship, and Business 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Micro, Small and Medium Enterprises (MSMEs) have an important role in the Indonesian economy, including Warung Madura MSMEs. This research aims to analyze the development strategy of Warung Madura MSMEs from an Islamic economic perspective. This research uses a qualitative approach. Data collection techniques through in-depth interviews with Warung Madura owners and economic observers. A literature study was also carried out to explore the concept of Islamic economics and its application in developing MSMEs. The results of the research show that Warung Madura's MSME development strategy from an Islamic economic perspective offers a holistic and sustainable approach. By applying the principles of justice, sustainability, business ethics, human resource development and access to appropriate financing, Warung Madura can increase its competitiveness and contribute more to the local economy. It is hoped that this research can provide insight for stakeholders in formulating more effective MSME development policies and programs.

Elvinda Trias Putri; Hasim As’ari

Publikasi Hasil Pengabdian dan Kegiatan Masyarakat 2024 Asosiasi Periset Bahasa Sastra Indonesia

The success and survival of MSMEs is highly dependent on their ability or capacity to manage finances effectively. However, many MSMEs experience obstacles as well as challenges so that they have difficulty in compiling correct and accurate financial statements due to limited access to resources and knowledge. This program aims to improve the ability of MSMEs in Kalitirto and Sukoharjo Villages to make simple financial statements. Through this program, it is hoped that MSMEs can understand the importance of financial statements and be able to calculate their business profits and losses. The method used is socialization to provide an understanding of the importance of financial statements for MSMEs, followed by training and assistance in the process of making them. This program can significantly contribute to improving the competence of MSMEs in the field of accounting, especially in terms of preparing financial statements.

Rismawati Rismawati; Amelia Sri Rizki; Tabina Farrah Anindya; Assyfa Putri Amalia; Winda Fara Setiani

Journal Economic Excellence Ibnu Sina 2024 STIKes Ibnu Sina Ajibarang

E-commerce has become one of the significant innovations in the world of trade, offering various benefits for consumers and businesses, especially Micro, Small and Medium Enterprises (MSMEs). This research aims to explore the benefits and limitations of e-commerce for both parties. For consumers, e-commerce provides the flexibility to shop 24 hours a day without location restrictions, reduces the need for travel, and provides quick access to product information. Consumers can also enjoy a wider selection of products, competitive prices, and services such as virtual auctions and fast delivery. These advantages open up opportunities for consumers from various economic circles to obtain the desired products more easily.  On the other hand, entrepreneurs, especially MSMEs, benefit from operational cost efficiencies, the ability to reach global markets, and the potential for specialized business success. However, there are some limitations, such as lack of security, risk of fraud, and imperfections in the visualization of products offered online. Entrepreneurs also face challenges in managing websites, intense price competition, and legal uncertainty regarding online transactions. Nevertheless, the use of e-commerce continues to grow, supported by the increasing number of internet users and technological advances. The results of this study show that although e-commerce has constraints, the advantages it offers, in terms of efficiency, market reach, and ease of access, far outweigh its limitations. Therefore, optimal utilization of e-commerce can drive economic growth, improve the competitiveness of MSMEs, and expand consumer access to products and services in the digital era.  

Eko Yulianto, Anton; Yahya, Yahya

POTENSI : Jurnal Pengabdian Kepada Masyarakat 2024 Fakultas Ekonomi dan Bisnis UNDARIS

Entrepreneurship development not only benefits individuals in making changes and improving their quality of life, but also brings positive impacts to society and the economy as a whole. The goal of the community service conducted through these workshops and mentoring activities is to enable participants to succeed as entrepreneurs by optimizing resources to the fullest in running their businesses. The method of implementing the activities is through training and the application of entrepreneurial motivation and 11 practical steps that must be taken to start a business. The results of this workshop and mentoring activities show that many young entrepreneurs still need to learn and must pay attention to the two elements mentioned above. Motivation in entrepreneurship is necessary to develop abilities and skills, encourage commitment to achieving goals, while the 11 practical things must be applied by young entrepreneurs to become successful entrepreneurs.

Laura Gusti Ayunda

Neptunus: Jurnal Ilmu Komputer Dan Teknologi Informasi 2024 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

This research aims to analyze the influence of the application of information technology on increasing the efficiency of business processes in the banking sector. In an increasingly competitive and dynamic business environment, operational efficiency is one of the keys to success for banks. The application of information technology through various digital systems, such as Internet Banking, Mobile Banking, and cloud computing-based platforms, has been proven to speed up transactions and reduce operational costs. Apart from that, automating business processes through ERP and CRM also increases accuracy and makes data-based decision making easier. However, the implementation of this technology faces challenges, such as limited technical skills and organizational cultural resistance. However, proper use of IT can increase productivity, customer satisfaction and strengthen the bank's competitive position. This research provides insight into the importance of IT investment in supporting digital transformation and operational efficiency in the banking sector.

Sofian, Erza; Ramdhan, Dadan; Ulul Fadilah, Annisa; Nurluthfia Azzahra, Cut; Hafizh Ariq Muhtarom, Muhammad +6 more

Societal Serve: Journal of Community Engagement and Services 2024 Pusat Riset dan Inovasi Nasional Mabadi Iqtishad Al Islami

This program aimed to enhance the digital marketing skills of MSME (Micro, Small, and Medium Enterprises) partners by addressing their limited knowledge of social media and digital content creation. Through a series of activities, including training on social media utilization, workshops on content creation using CapCut, and hands-on product photography sessions, participants gained practical skills to improve their marketing efforts. The training focused on teaching strategies for optimizing platforms like Instagram, creating engaging video content by adding audio, text, and auto-text features, and producing high-quality product photos to strengthen their promotional materials. By the end of the program, participants were able to create attractive and professional content, such as videos and images, which were successfully uploaded to Instagram. This initiative empowered MSME partners to leverage technology effectively, enhancing their online presence and competitiveness while fostering innovation in their marketing strategies.

Haris Muchtar, Abdul; Winanto, Sujoko; Said Agil Sidiki, Zulfikar; Samrotul Fuadah, Arsa; Islami Ansar, Aulia +5 more

Societal Serve: Journal of Community Engagement and Services 2024 Pusat Riset dan Inovasi Nasional Mabadi Iqtishad Al Islami

The COVID-19 pandemic has had a significant impact on the economic sector, particularly MSMEs, which have struggled to adapt to the digital era. This report discusses the implementation of a community empowerment program aimed at enhancing MSMEs' ability to utilize digital marketing through social media platforms such as Instagram and Facebook. The program involved stages of FGD, surveys, socialization, training, mentoring, and evaluation. The culminating activity, a webinar titled "Optimizing Your Instagram for Business," was attended by 10 MSMEs. Evaluation results showed that the program successfully improved participants' understanding and skills in utilizing social media to boost sales. It is hoped that similar programs can continue to support MSMEs in facing the challenges of the digital era and increase their contribution to the national economy.

Adeliya Adeliya; Yohana Putri; Rudi Sanjaya

Jurnal Manajemen dan Ekonomi Bisnis 2024 Pusat Riset dan Inovasi Nasional

Financial management is one of the key factors in determining the success of a company, especially for Micro, Small, and Medium Enterprises (MSMEs) in the digital era. This study aims to analyze the literature that discusses the influence of financial management practices on MSME performance, considering the role of digital technology in financial management. This study explores key aspects of financial management, such as financial planning, budget control, cash flow management, and investment, and how the application of technology can improve its efficiency and effectiveness. The results of the study show that the use of digital technology, such as cloud-based accounting applications and digital payment systems, can improve the accuracy and speed of financial management, which ultimately has a positive impact on MSME performance. This study provides important insights for MSME actors and policy makers in integrating digital technology to strengthen financial management and improve business competitiveness.  

Ali Hardana; Tongku Imam Raja Junjungan; Ali Wardani; Anwar Ibrahim

Akuntansi Pajak dan Kebijakan Ekonomi Digital 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

In Indonesia., Micro, Small and Medium Enterprises (MSMEs) have an important role in the community's economy. With the business trend in society over the last 5 years, namely e-commerce business, now more and more business people are running e-commerce MSMEs. The number of MSMEs should be comparable with the large amount of taxes received from the MSME sector, but in relity it is stated by the Directora.e General of Taxes (DJP) that MSMEs ha.ve not contributed optimally to tax revenues. The success of this tax revenue effort is determined by several interrelated things, namely the ability of MSMEs to manage business finances which of course adequate implementation of MSME accounting is required. The aim of this research is to test the effect of implementing MSME accounting on taxpayer compliance for e-commerce MSMEs by adding understanding of taxation, taxpayer awareness, and ease of access as control variables. This research uses a questionnaire technique. The sample used was 90 respondents using the convenience sa.mpling method. The analysis technique used in this research is Multiple Regression Analysis. The results shown by this research are that the implementation of MSME accounting has a positive effect on e-commerce MSME Taxpayer compliance. Meanwhile, the control variables that influence are understanding taxation and ease of access. Taxpayer awareness variables are not proven to be control variables in this research.

Masadjie Syahputra; Rifki Fahrizi; M. Ichsan Dicky Hermawan; Muhammad Khairan Hakim; Kiagus Muhammad Zain Basriwijaya

Botani : Publikasi Ilmu Tanaman dan Agribisnis 2024 Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

This study aims to analyze pig farming with 7 livestock management. The research was conducted on November 9, 2024. The research This research uses qualitative data. The data obtained then analyzed descriptively to describe the state of the business and livestock management. management of the farm. The results of the study showed that the selection of superior seeds,efficient feed management, cage management, proper harvest management and determination of the ideal slaughtering time and overall marketing strategy and the overall marketing strategy is the success of pig farming by achieving high productivity and sustainable profitability. continue.

Vera Maria; Arifani Yanuar; M. Ikhwan Nur Rifki; Sofyan Ramadhan; Louissa Vedra

Jurnal Ekonomi dan Pembangunan Indonesia 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The purpose of this research is to see how the Literacy Warkop location influences student buyer interest at Sultan Ageng Tirtayasa University (Untirta). Factors such as comfort, accessibility and atmosphere were studied through a survey conducted by twenty students. In this current era of globalization, a coffee shop is not only a place to enjoy coffee, but also a place to interact socially and intellectually. It is hoped that the location of the literacy shop near the library or academic building will increase student accessibility and comfort. The research results show that students' buying interest is greatly influenced by the right purchase location. The buyer's desire to buy something which is influenced by internal and external factors is called buying interest. This research helps business people determine location placement methods to attract student attention. Therefore, location maintenance is very important for the success of literacy warkop in attracting student customers.

Suheri Rambe; Muhammad Sufiansah; Zulkarnaini Zulkarnaini

Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi 2024 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

This research aims to evaluate the effectiveness of advertising policy in Kuantan Singingi Regency using qualitative methods and a phenomenological approach. The policy evaluation theory used is William N. Dunn's model, which emphasizes six success criteria, namely effectiveness, efficiency, adequacy, equity, responsiveness and accuracy. Data was collected through interviews, observation and documentation, and analyzed using interactive data analysis. The research results show that advertising policies have not been fully effective in achieving the expected goals, such as increasing regional income and arranging the aesthetics of the city. Findings indicate the existence of illegal advertisements that hinder tax revenues and public dissatisfaction with the government's response to their complaints. Even though the resource structure is in place, implementor skills need to be improved to achieve better efficiency. Licensing and supervision procedures are also considered inadequate, and policies do not provide equal opportunities for all business actors, especially small businesses. This research provides recommendations for improving future policy implementation, with the hope of increasing effectiveness and responsiveness to community needs.

Muhammad Qadafi Zulkarnain; Amiruddin Tawe; Muhammad Rakib; Andi Annisa Sulolipu

International Journal of Economics, Commerce, and Management 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

In the last few decades, entrepreneurship has become one of the main pillars of economic development, especially in developing countries like Indonesia. Makassar City, as one of the economic centers in Eastern Indonesia, has an important role in encouraging the growth of the small and medium enterprise (SME) sector. One of the efforts made by the government and various institutions is to develop a Business Incubator Program, which aims to accelerate the growth of entrepreneurs through educational support, training and guidance. In Makassar District, Bara-Baraya Timur Village, the development of local entrepreneurs is increasingly being paid attention to. Business incubators in this area offer programs to help local entrepreneurs develop business skills, increase access to capital, and open wider networks. Although business incubators have proven successful in various countries, their application in each region can certainly produce different results, depending on the characteristics of the economic and social environment. In Bara-Baraya Timur Subdistrict, there are several challenges faced by one of the local entrepreneurs who were interviewed by researchers, such as a lack of management skills, as well as increasingly fierce competition. Therefore, the researcher decided to research more deeply into "The influence of business incubators on the entrepreneurial economy in Makassar City, Bara-Baraya Timur Subdistrict".      

Delyanti Putri Sitorus

Modem : Jurnal Informatika dan Sains Teknologi 2024 Asosiasi Profesi Telekomunikasi Dan Informatika Indonesia

This research analyzes the factors that influence the success of e-commerce applications in increasing sales in the digital era. With the development of technology and changes in consumer behavior, e-commerce has become one of the main platforms for businesses to reach customers more widely. The main factors analyzed include user experience, transaction security, product quality, customer service, digital marketing strategy and innovation. The research results show that the combination of these factors significantly influences purchasing decisions and customer loyalty. Good user experience, guaranteed data security, and effective marketing strategies are proven to increase sales and consumer trust. This study provides important insights for business people in maximizing the potential for implementing e-commerce in the competitive digital era.

Levina Cahyaning Eka Candra; Ujang Syahrul Mubarok; Kukuh Harianto

Global Leadership Organizational Research in Management 2024 STIKes Ibnu Sina Ajibarang

This study aims to determine and analyze the application of the balanced scorecard method as a benchmark for performance measurement at CV. Sumber Pinus Jaya. The research method used is a qualitative method, because this study does not aim to prove a hypothesis but rather aims to reveal facts and circumstances that occur at the time of the study. From the results of the discussion, it shows that the balanced scorecard method translates performance measures that have four indicators, namely in the financial perspective shows fluctuating numbers, the customer perspective shows good results, the internal business process perspective shows that the company has carried out an innovation process such as the concept of making furniture following current developments, the growth and learning perspective shows good company performance conditions because it can improve the quality of its employees. From the discussion above, it can be concluded that the use of the balanced scorecard method can be used as a benchmark for the success of a company. In order to be applied properly to the company, improvement efforts are needed both internally and externally.

Yurniman Ndruru Susiana Lase; Noverlina Zendrato; Yosia Belo

Nian Tana Sikka : Jurnal ilmiah Mahasiswa 2024 Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

In the ever-evolving landscape of entrepreneurship, life skills play a crucial role in developing and realizing innovative business ideas. This article explores how life skills such as critical thinking, creativity, effective communication, and time management contribute to business innovation. These skills not only assist entrepreneurs in designing and refining new ideas but also support problem-solving, adapting to change, and managing complex challenges. By integrating life skills into the idea development process, entrepreneurs can enhance their competitiveness and create unique and relevant solutions. The article also includes case studies from various successful companies and provides practical recommendations for developing life skills that foster innovation. Overall, life skills are a fundamental foundation in realizing innovative business ideas, influencing both the creative process and the final outcomes of entrepreneurial ventures.

Satrio Wicaksono; Hendra Riofita

Journal Economic Excellence Ibnu Sina 2024 STIKes Ibnu Sina Ajibarang

This research aims to analyze the influence of micro and macro marketing environments on the business strategy of Epson, a global technology company focused on innovation and sustainability. With a qualitative approach through the literature review method, this research examines various literatures from relevant national and international journals, including the works of academics such as Hendra Riofita. The micro marketing environment, which includes customers, suppliers, competitors, and distribution partners, is analyzed to understand its direct relationship with Epson's business operations. Meanwhile, macro-environmental factors such as technological developments, regulations, and socio-cultural changes are evaluated as external elements that influence the company's strategy. The analysis results show that Epson successfully utilizes innovation, digital marketing, and a sustainability-oriented approach to face global market challenges. The combination of these strategies allows Epson to maintain competitiveness, build customer loyalty, and strengthen its brand image.

Efiana Manilang; Ester Novita Desi; Yosia Belo

Nian Tana Sikka : Jurnal ilmiah Mahasiswa 2024 Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

This article discusses the importance of innovation and creativity in entrepreneurship as the main elements underlying the success of a business. Entrepreneurship is seen as a process of identifying opportunities and managing businesses aimed at creating economic and social value. Innovation, which focuses on creating new products, services or processes, and creativity, which sparks fresh ideas, are key factors in differentiating successful businesses from those that don't. These two elements support each other in creating relevant products and increasing competitiveness in the market. In facing a competitive market, entrepreneurs need to combine creativity in designing business strategies with innovation to produce solutions that can meet market needs and provide competitive advantages. This article also identifies challenges in managing innovation and creativity, such as the need for sufficient resources and time, as well as the importance of creating an environment that supports these two elements. By combining innovation and creativity, entrepreneurship can create businesses that are not only profitable, but also have a positive impact on society and the environment, and are sustainable in the future.