Publication Search

This study aims to determine the effect of social media marketing variables (X1) and service quality (X2) on purchasing decisions (Y) at PT Mahakarya Paket Digital. This type of research is quantitative research. Data collection techniques used are primary data and secondary data. The sample selection used the accidental sampling method, a sample of 55 respondents at PT Mahakarya Paket Digital. The analysis technique used is validity test, reliability test, classic assumption test, multiple linear regression analysis, t test, F test and coefficient of determination test. From the results carried out in the study, it showed that product quality (X1) and price (X2) variables on customer satisfaction (Y) at PT Mahakarya Kemasan Digital. The results of the study obtained a linear regression equation for social media marketing variables that have a partially significant effect on purchasing decisions. Quality of Service has a significant effect on purchasing decisions partially. The results of the Social Media Marching F test and Service Quality have a simultaneous and significant effect on Purchasing Decisions at PT Mahakarya Paket Digital.

Taxes are an important source of state revenue, but there is a gap between the significant tax gap and the low tax ratio, indicating that tax effort in Indonesia is still low. Various breakthroughs made by the tax service office related to taxpayer compliance, such as conducting socialization, imposing sanctions and making information technology applications in tax administration activities continue to be carried out in order to improve and optimize services to taxpayers. The goal of this study was to find out how individual tax payer compliance is affected by the role that the Tax Service Office plays in the form of tax socialization and tax sanctions. Quantitative research is the method used. This research was carried out at KPP Pratama Surakarta. This study's primary data comes from questionnaires that were given to respondents who are registered as individual taxpayers at KPP Pratama Surakarta. The Likert scale is the one used to measure variables. The hypothesis is tested using multiple linear regression analysis in this study. The consequences of the review show that somewhat socialization of duties, execution of e-documenting, and burden sanctions significantly affect citizen consistence. Taxpayer compliance is positively and significantly impacted by the F test results of tax socialization, e-filing implementation, and tax sanctions simultaneously. The determination test (R2) yielded a result of 45.2%, and the remaining 54.8% was influenced by other variable factors that this study did not examine.

Numerous businesses are capable of implementing a wide range of tax planning techniques. Tax avoidance, or legally lowering taxes, is one tax planning tactic. Tax avoidance strategies typically use loopholes in the tax code without breaking any of them. In addition, they use tax law gaps to perpetrate tax evasion. While this tax evasion tactic is legal, the corporation using it is still receiving funding from the state. In 2013, 832 foreign investment companies were suspected of engaging in tax fraud in Indonesia due to their five consecutive years of loss reporting and nonpayment of taxes. This study aims to investigate and evaluate the effects of capital intensity, profitability, leverage, and majority share ownership on tax evasion. The Current Effective Tax Ratio is used in this study to generate tax avoidance. Mining businesses that are listed on the Indonesia Stock Exchange for the period of 2017–2021 make up the population and sample for this study. With 37 observational data points, 7 mining companies make up the research sample. A multiple linear regression model is the research methodology employed in this study. Version 22 of the IBM Statistical Package for Social Science was used to process the data for this study. The study's findings demonstrate that tax evasion is not much impacted by profitability or leverage. Conversely, capital intensity and majority share ownership have a detrimental impact on tax evasion.    

This study aims to determine the effect of product quality (X1), advertising (X2) and service quality (X3) on consumer satisfaction (Y) at KPRI Sedar Ngancar, Kediri Regency. This type of quantitative research. Data collection techniques primary data and secondary data. The sample selection used the accidental sampling method, the number of samples in the study was obtained by 80 respondents. Data were obtained through questionnaires, interviews, and literature studies. The analysis techniques used were validity test, reliability test, classical assumption test, multiple linear regression analysis, t test, F test and coefficient of determination test. The research results obtained multiple linear regression equation Y = 1.167 + 0.323X1 + 0.402X2 + 0.215X3 and the results of the t-test variable product quality have a partially significant effect on customer satisfaction. Advertising partially significant effect on customer satisfaction. Service quality has a partially significant effect on customer satisfaction. The results of the F test obtained Fcount results with a significance value of 0.000 <0.05. From the results of the analysis it can be concluded that product quality, advertising and service quality have a simultaneous and significant effect on consumer satisfaction at KPRI Sedar Ngancar, Kediri Regency.

This study aims to examine the relationship between entrepreneurial characteristics, venture capital, and accounting information systems with the success of micro, small and medium enterprises (MSMEs) in Bandar Setia Village, Percut Sei Tuan District, Deli Serdang Regency. Quantitative methodology was used to validate this research. The sample size for this study was 42 SMEs from Bandar Setia Village, Percut Sei Tuan District, and Deli Serdang Regency. Questionnaires with Likert scale questions were used for this study. Multiple linear regression and the coefficient of determination are used in SPSS 24 to test the hypothesis after the questionnaire is distributed and verified for validity, reliability, and the classical assumptions of normality, multicollinearity, and heteroscedasticity. According to the results of this study, the entrepreneurial mindset can increase the efficiency of small and medium enterprises. shows how having an entrepreneurial bent can help small and medium-sized businesses succeed. Accounting information systems have an effect on the performance of SMEs, as evidenced by research findings, indicating that adopting such systems can enhance organizational success. Data studies reveal that when a company's capital decreases, it has a negative impact on the company's success. 

Technological advances in Indonesia are so rapidly developing in human life that it cannot be separated from the use of technology in the midst of global competitors. In the increase in cashless e-wallet transactions for online payments, its application has increased dramatically around the world. DANA introduces its users to payments through digital wallets and non-cash and non-card transactions, making it easier for users. The DANA digital wallet concept is different from other digital wallets that are already present in the Indonesian market, namely with the open platform concept. This study aims to determine the effect of data convenience, service features, and customer trust on asking to use e-wallets in the DANA application. The population in this study were all e-wallet users in East Java. The data collection technique used a questionnaire. Data analysis in the form of multiple linear regression analysis. Partial test results obtained Ease of Data does not have a significant effect on Interest in Using e-wallets in the DANA application. Partial test results obtained Service Features and Customer Trust have a significant effect on Interest in Using e-wallets in the DANA application. Comprehensive results obtained Ease of Data, Service Features, and Trust have a simultaneous effect on Interest in Use.

The purpose of this study was to determine the effect of experiential marketing (X) on interest in repurchasing (Y) milo cheese at Kopiria Tanah Grogot. The sample in this study were consumers or buyers of Milo cheese at Kopiria in Tanah Grogot. The sampling technique in this study was purposive sampling and the number of samples in this study were 60 people. Consumers or buyers as a sample of this study were given a questionnaire consisting of 21 questions. Responses to the questionnaire were tested for validity and reliability prior to multiple linear regression analysis using the statistical product and service solution (SPSS) application.The results of the validity test stated that all statements consisting of 21 items were valid because rcount>rtable (0.2542). The results of the reliability test for all questions stated that reliability was acceptable because the Cronbach'alpha value> 0.6 or 0.791> 0.6.The results of multiple linear regression analysis obtained the regression equation, namely Y = 0.758 +- 0.035 X1+0.430X2 +- 0.007X3 + 0.461X4 + -0.015X5. Coefficient value correlation (R) of 0.783 means that between experiential marketing (X) has a strong relationship to repurchase intention (Y). The coefficient of determination (Adjusted R2) is 0.634, meaning that the variation in the experiential marketing variable (X) can contribute to repurchasing interest (Y) Milo cheese at Kopiria Tanah Grogot is 63.4% while the rest is explained by other factors not examined at (100- 63.4)% = 36.6%. The simultaneous results (F test) show that the value of Fcount>Ftable (17.150>2.38) so it can be concluded that there is an influence between the experiential marketing variable (X) on repurchase intention (Y). Then the results of the partial test (t test) show that the value of tcount > ttable on feel (X2) is 5.193> 2.004 and action (X4) is 4.567 > 2.004 which means there is an influence on repurchasing interest (Y) Milo cheese at Kopiria Tanah Grogot while the value tcount < ttable on sense (X1), think (X3) and relate (X5) which means there is no effect on repurchasing interest (Y) Milo cheese at Kopiria Tanah Grogot..

This research was conducted at the Grand Dian Hotel Brebes which aims to analyze and explain the influence of service quality, image and function of OTA (online travel agent) which is in poor condition due to lack of updates from OTA (Online Travel Agent) about hotel information, and prices from OTA (Online Travel Agent) is unstable. Research data obtained through questionnaires and interviews. The sample used in the study were 94 respondents. The research results are expected to provide useful information for management and employees. The data obtained were processed using descriptive analysis and quantitative statistical analysis. Quantitative analysis used multiple regression analysis to determine the effect of the independent variable on the dependent variable, test the model, test the hypothesis, and before doing the test, the validity and reliability tests were carried out first. The results of the regression analysis show that the increase in guest decisions to stay is directly influenced by the quality of service, image and function (online travel agent). The results of the multiple regression analysis test showed a significant F value, with a correlation value of determination adjusted R2 square of 0.610. This shows that the quality of service, image and function (online travel agent) significantly influence the decision of guests to stay together with a close relationship of 61.0%. This shows that to improve the decision of staying guests, it is necessary to improve the quality of service, as well as the image and function of a good OTA (online travel agent) in the eyes of the community, it will increase the decision of guests to stay in the next period.

Minimarket development today has increased dramatically, the increase was driven by consumer behavior which makes shopping as a necessity to meet their daily survival. This study aims to analyze (1) the marketing mix, market competition and quality of service for the mini choice for shopping. (2) the dominant influence of the marketing mix as a mini-shopping options. This research is quantitative descriptive study using observational approach. Data collection techniques used include interviews, observation, study documentation, and questionnaires. The population in this study are all consumers minimarket (Alfamidi, Indomart and k-circle) in South Sulawesi. The sampling method used is proportional stratified purposive sampling. In analyzing the data in this study used multiple linear regression analysis technical. The results showed that the variables of the marketing mix, market competition and quality of service simultaneously strong and positive impact on the choice of minimarket in South Sulawesi. These results prove the first hypothesis testing. Partial test, it was found that the marketing mix variables dominating influence minimarket choice, it is asserted that the second hypothesis can be accepted. All independent variables (the marketing mix, market competition, and quality of service) has an influence on the mini choice of 42.6%, while the remaining 57.4% is explained by causes (variables) other than this study.      

One aspect that supports and optimizes the security and safety of passengers is Aviation Security (AVSEC) flight security personnel. The purpose of this study was to find out whether there was an influence of Aviation Security (AVSEC) inspection services at Passengers Security Check Point (PSCP) Supadio Pontianak International Airport on passenger satisfaction and to find out how much influence there was between Aviation Security (AVSEC) security check services at Passengers Security Check Point (PSCP) Supadio Pontianak International Airport for passenger satisfaction. The method used in this study is a quantitative method using data analysis techniques, namely instrument testing, hypothesis testing, simple linear regression testing, and coefficient of determination testing. The sampling technique used is non-probability sampling with a sample of 100 respondents who are users of air transport services at Supadio Pontianak International Airport and who have passed inspection at the Passengers Security Check Point (PSCP). The research results concluded that; first Ha was accepted because there was an influence between the performance of Aviation Security (AVSEC) officers on passenger satisfaction at Supadio Pontianak International Airport as evidenced by the T count 15,445 > T table 1.948 and the sig value 0.00 <0.05. Second, it is known that the R square is 0.709, which means that the effect of the independent variable (AVSEC Officer Service) on the dependent variable (Passenger Satisfaction) is 70.9%.

The performance of employees in an organization is affected by many factors, among them competence, commitment, and the culture of work. This research aims to know and analyze the impact of competence, commitment, and work culture on the performance of the Department of Population and civil registration of the Demak Regency. This research used a quantitative method. Data were obtained through documentation and questionnaires. The sample of this study comprised 82 respondents. Data was collected using a questionnaire. The data were then analyzed by using a multiple linear regression equation of SPSS version 25. The research concludes that : (1) competence positively and significantly influenced the performance of employees, (2) commitment positively and significantly has no impact on the performance of employees, (3) work culture positively and significantly influence the performance in the department of population and civil registration of the Demak Regency

The purpose of this study is to determine the effect of service quality, hotel facilities and prices on customer satisfaction at Hotel Noormans Semarang. Research data obtained through documentation and questionnaires. The sample used in the study was 125 respondents. The data obtained were processed using descriptive analysis and quantitative statistical analysis. The data analysis technique used is multiple linear regression analysis, model testing and hypothesis testing. The results of the analysis show that partially and simultaneously the variables of service quality, hotel facilities and prices affect customer satisfaction at Noormans Hotel Semarang

style and work motivation on employee performance at PT. ANGKASA PURA II JAMBI. The sample in this study are employees at PT. ANGKASA PURA II JAMBI The method used in this research is the quantitative method by performing multiple linear regression analysis. This research was conducted with quantitative methods. The data collection technique used is a questionnaire. The data analysis technique used in this study is multiple linear regression using SPSS version 16 for windows.Leadership style partially has a significant effect on employee performance, partially work motivation also has a significant effect on employee performance. Leadership style and work motivation simultaneously affect employee performance.

This study aims to examine and analyze the effect of the Debt Equity Ratio, Return On Assets and Current Ratio on stock prices. The population used in this study are all manufacturing companies listed on the Indonesia Stock Exchange in three periods, namely 2018-2020. The sampling method used in this study was purposive sampling so that the data was obtained after outlayering 210 samples. The analytical method in this study is multiple linear regression analysis using SPSS 18 software. The results of this study prove that Return On Assets (ROA) has a positive and significant effect on stock prices, but the Debt Equity Ratio (DER) and Current Ratio (CR) do not effect on stock prices.

The research aims to measure and determine the effect of perceived usefulness, perceived ease of use, and perceived risk on the interest in using QRIS digital payments by MSME actors in Salatiga City, Central Java Province. Data collection uses Google Forms with a Likert scale. The sample that will be used is 60 MSME respondents in the city of Salatiga with a non-probability sampling technique of the convenience sampling type, namely because of the ease of obtaining data. Data analysis used multiple linear regression methods and was processed using SPSS 26.0. The results of the study show that the variables perceived usefulness, perceived ease of use, and perceived risk have a significant influence on the interest in using QRIS digital payments by MSME actors in Salatiga City and the perceived usefulness variable has a dominant effect on the interest in using QRIS digital payments by MSME actors in Salatiga City, Central Java Province.

In the current era of globalization, companies are required to improve services professionally in accordance with their respective fields. This study aims to determine the effect of customer relationship marketing (CRM) and consumer satisfaction on consumer loyalty at Ahass Aries Putra Dealer Bandung, Tulungagung Regency. The variables of this study are customer relationship marketing, satisfaction and loyalty. The location of this study exists on Jalan Panglima Sudirman No. 125, Genengan, Bandung, Tulungagung Regency. This type of research uses a descriptive quantitative type. The sample in this study used purposive sampling techniques which resulted in a total of 197 respondents. The analysis tool used for this study is SPSS For Windows 25. Based on tests conducted with multiple linear regression analysis, the t test shows that customer relationship marketing has a partial influence on consumer loyalty. This is shown from the value of 3.596 > from 1.97227 then, consumer satisfaction also has a partial effect on consumer loyalty as seen from the value of 11.777 > from 1.97227. Test F shows that the variables customer relationship marketing and customer satisfaction simultaneously affect consumer loyalty seen from the value of 104.22 > 1.97227.

Capital is a very important component in the development of MSMEs. In Cupak village itself, capital mapping is still underdeveloped, the problems faced by MSMEs in Cupak village are very many, especially marketing problems, lack of business capital, and locations that are far from the outreach of other communities. this research usesquantitative method with linear regression analysis because this method consists of one variable. With calculations using SPSS as a tool to calculate the data that has been obtained. With this research it is hoped that it will be useful for MSMEs in Cupak village and can be used as reference material for MSMEs to analyze, implement marketing activities in their businesses, as data assistance for the development of MSMEs and as an evaluation of MSMEs

The purpose of this study was to determine the effect of intelligence and financial literacy on the financial resilience of Micro, Small and Medium Enterprises in the Jambangan Culinary Tourism Center, Surabaya. This research was conducted on the type of business, namely in the culinary or trading business sector with a sample size of 30 micro, small and medium enterprises. In this study using a quantitative approach method. This study uses multiple linear regression techniques for hypothesis analysis. The results of the study show that intelligence and financial literacy have a high impact of 57,1% on the financial resilience of Micro, Small and Medium Enterprises in the Jambangan Culinary Tourism Center, Surabaya.

this study aims to determine and analyze the effect of capital structure, company growth and dividend policy on firm value in manufacturing sector companies listed on the indonesia stock exchange. The population in this study are all manufacturing sector companies listed on the indonesia stock exchange during the 2017-2021 observation period is 80 companies. The number of samples in this study were 16 companies with a total of 80 observations. Sampling in this study using purposive sampling technique. This study uses secondary data obtained from the indonesian stock exchange website. Methods of data analysis using multiple linear regression and statistical t-test. The results of the study show that, capital structure has a positive and insignificant effect on company value. Company growth has a negative and insignificant effect on company value. Dividend policy has a significant positive effect on company.

This study aims to examine and analyze the effect of income on consumption patterns of students of the Faculty of Islamic Economics and Business at UIN Sultan Maulana Hasanuddin Banten and to determine differences in consumption patterns of FEBI students at UIN BANTEN based on scholarship recipients, gender and place of residence. This study used a quantitative approach by distributing questionnaires to 30 respondents. Then the collected data were analyzed using a simple regression equation with the help of the Eviews program and the average difference test with the help of the SPSS program. The results of the simple linear regression equation obtained Y = 1.850 + 0.680X a constant of  1.850 which is the value of consumption before it is affected by income, then the regression coefficient equal to 0.680 is the value of income which has a positive and significant influence on the level of student consumption and if increased Rp. 100,000 it will increase consumption by Rp. 68,000. Then it can be seen that the coefficient of determination is 0.345 or when multiplied by 100 percent, 34.5% of the income variable will influence the level of consumption of FEBI students at UIN Banten in Serang City and the remaining 65.5% is influenced by other variables not included in the study This. The variable is additional income. The t test obtained t count > t table or obtained 3.840 > t table 2.048 thus Ho was rejected and Ha was accepted so that it can be stated that income has a positive and significant effect on the level of consumption of FEBI Banten UIN students in Serang City.