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The rapid development of Information Technology encourages Pagerjurang- Melikan MSME residents to always develop creations and have creativity in achieving maximum results in all fields. The need for easy, fast and timely information has become a way of life for humans, in the current 4.0 to 5.0 era. The rapid business competition forced the owners of the Pagerjurang - Melikan pottery craftsmen to find the right media to sell their products and innovate to develop more attractive and highly marketable types and forms of products. Purpose of Outreach Socialization Development of Website-Based Prototype Company Profile Umkm Pottery and Ceramic Entrepreneurs Pagerjurang Melikan Bayat – Wedi Klaten. Website is an internet application that can be accessed by almost all people today. The purpose of implementing PkM activities is to design and develop a website-based prototype company profile for Umkm Pottery and Ceramic Entrepreneurs Pagerjurang Melikan Bayat – Wedi Klaten. Because the sales made by MSMEs are still traditional, although there are some who have used the WA group and Facebook, but have never used a website application. The company profile prototype development method is waterfall, namely through several stages starting from planning and data collection, system design with Data Flow Diagrams (DFD), Entity Relationship Diagrams (ERD), programming in PHPMySQL and XAMPP languages. Results of the Company Profile Website for UMKM Pottery Pager Jurang - Melikan Pay -Wedi Klaten, Outcome of implementing the Website which is expected to help provide solutions to problems encountered during the process carried out by UMKM manually.

This research is motivated by the rapid development of technology in the field of social media so that preachers use it to deliver their da'wah. Youtube is one of the social media that is loved by many people, including the younger generation who use YouTube to find the information they need, including da'wah content. This phenomenon is of concern to the preachers, one of which is ustadz Das'ad Latif, to convey the message of da'wah. The da'wah message he delivered used a distinctive language, the regional language, so that many viewers were happy with the da'wah message he conveyed. The purpose of this study is to find out the contents of Ustadz Das'ad Latif's da'wah messages on the @Das'adLatif YouTube channel. The type of research used is qualitative research, namely research that produces findings that can be achieved by using measurements of both spoken and written words. The subject of this research is the sound of da'wah messages in videos on the YouTube channel @Das'adLatif. The data collection technique for this research uses a descriptive approach by watching and recording video content. Data were analyzed by content analysis method. The results of the study show that in Ustadz Das'ad Latif's Youtube Channel there are three da'wah messages including: Aqidah messages, Sharia messages and Moral messages. The contents of the message examined on Ustadz Das'ad Latif's YouTube channel are the core of the lecture which contains da'wah messages in it. From the categories of messages that have been mentioned there are sub-categories including: messages of aqidah including: faith in Allah, faith in His Angels, faith in His book, faith in His Messenger, faith in the Day of Judgment, faith in making up the qadha and qadar. Shari'ah messages include: worship and muamalah. Moral messages include: morals to God and morals to humans.

In essence, the regulation regarding children has been regulated in the Indonesian constitution, which is related to the regulation of human rights which is regulated in the 1945 Law of the Republic of Indonesia Article 28b paragraph 2 of the 2nd Amendment, August 18, 2000 clearly stipulates that children's rights are survival, growth and development as well as the right to protection from violence and discrimination. Childhood is a period of formation of character, personality and character. Forms of child protection are carried out from all aspects, starting with coaching in the family, social control over children's association. Law Number 35 of 2014 and also Law Number 11 of 2012 concerning the Juvenile Criminal Justice System principally aims to provide and protect children's rights so that they can live, grow and develop and participate optimally, and obtain protection from acts of violence and discrimination. The method of implementing this service is carried out in several activities, namely the survey stage, namely socialization. With the aim of realizing a Golden Generation of Child Protection Awareness

Empowerment of the environment in society is very essential in the regional and national development agenda. Communities, governments, academics and business actors have an important role as drivers of innovation in national environmental preservation programs. In an effort to implement this function, several strategic studies are needed so that all initiator components can jointly protect the environment from potential natural releases including natural disasters such as floods. Based on this, community service research involving members of the Tangerang City DPRD, the Environment Service, the Public Works and Public Housing Service, the Social Service, the Regional Disaster Management Agency, Officials in the Periuk sub-district and Periuk Sub-District underwent a Focus Group Discussion on social impact economic consequences due to flooding in Periuk District. As for some assistance with problems, namely as follows: 1.) Officials in the Tangerang City area require intensive coordination and supervision to overcome flood problems and their economic impacts, (2.) The need for knowledge for the community regarding the socio-economic impacts that can be experienced as a result of flooding . Therefore, the results of community service research are as follows: (1) succeeded in formulating a policy package that has been approved by the executive and legislative components in the Periuk District and Tangerang City, (2.) The community feels helped by the existence of discussion and presentation facilities material organized by the Business Faculty of Buddhi Dharma University.

Empowerment of Farming Communities in Enhancing Rural Economic Development. This socialization aims to find out the extent of the role of Farmer Groups in increasing the empowerment of the farming community of Kulwaru Village, Wates District, Kulon Progo Regency and to know the Rights and Obligations of Owners and Cultivators.The main problem of the target audience is to find out how the behavior of the farmers in Kulwaru Village regarding financing and management and calculating the profits of rice farmers. As well as knowing how accounting and local wisdom in the profit-sharing system between the owner rice farmer and the cultivating rice farmer under the guise method. Based on the research, the results obtained from analyzing the results of experience and interviews with rice farmers in Kulwaru Village, Wates District, Kulon Progo Regency produced a form or model of profit sharing cooperation with the "mask" method. Owners and cultivators in a production sharing cooperation agreement are not carried out in writing, but verbally. In addition, owner farmers and sharecroppers also have different rights and obligations in managing rice fields.

National development requires strengthening the quality of human resources (HR) as a fundamental pillar for sustainable development, particularly in facing the challenges of the Society 5.0 era characterized by rapid advances in information and communication technology. Youth, as a productive age group, play a strategic role as agents of social change and drivers of economic development through entrepreneurship. However, low entrepreneurial awareness, limited managerial skills, and insufficient business mentoring remain major obstacles to youth business development at the local level. This Community Service Program (PKM) aims to enhance youth understanding, motivation, and entrepreneurial capacity through an educative and participatory approach based on business incubation. The program was implemented for young people in RT 013, Lubuk Gaung Village, Sungai Sembilan District, on June 18, 2023, using counseling sessions, interactive discussions, and entrepreneurial mentoring methods. The results indicate an improvement in participants' understanding of entrepreneurial concepts, the role of business incubators, and the importance of digital literacy and business collaboration in the digital economy era. The program also fostered collective awareness among youth to become innovative and sustainable entrepreneurs. Therefore, this PKM activity confirms that community-based business incubation has strategic relevance in improving youth human resource quality, promoting economic self-reliance, and supporting sustainable local economic development.

Youth entrepreneurship plays a strategic role in strengthening local economic development; however, limited knowledge, skills, and business mentoring remain major challenges for rural youth. This community service program focuses on developing youth entrepreneurship through a village business incubator based on the 8P principles: Place, People, Process, Partnership, Profit, Promotion, Product, and Price. The program aims to improve access to entrepreneurial knowledge, skills, and resources for youth in RT 013, Lubuk Gaung Subdistrict, Sungai Sembilan District. The approach employed socialization, entrepreneurship training, participatory discussions, and business mentoring tailored to local potential. The results show increased understanding of business planning, market identification, partnership development, and the use of information technology in business activities. The implementation of the 8P-based incubator model successfully strengthened entrepreneurial mindset, motivation, and youth readiness to develop sustainable local businesses. Furthermore, this program also opens up opportunities for more structured, collaborative business development, which is crucial for long-term sustainability at the village level. Overall, this program contributes to increasing the capacity of youth as agents of change in the local economy.

Youth unemployment remains a strategic issue in social and economic development, particularly at the community level. Limited formal employment opportunities, low entrepreneurial skills, and restricted access to information and capital have constrained youth economic independence. This community service program aims to accelerate employment growth through youth entrepreneurship development based on a business incubator approach in RT 013, Lubuk Gaung Sub-district, Sungai Sembilan District, Dumai City. The program employed a community organizing approach through participatory counseling, interactive discussions, and initial business mentoring. The results indicate a significant improvement in youths’ knowledge, skills, and entrepreneurial attitudes, particularly in business planning and micro-enterprise management. Furthermore, a shift in orientation from job seekers to job creators was observed, along with the emergence of collective business initiatives and increased awareness of entrepreneurship as a means of job creation. This program contributes to accelerating employment growth and  strengthening youth-based local economic development  

The main problem faced by farmer groups in South Dumai District is the weak management of data, information, and group administration, which affects the effectiveness of agricultural development planning and evaluation. This community service activity aims to strengthen farmer group institutions by improving their capacity in data and administrative management. The method employed was a community organizing approach through participatory extension activities, group discussions, and initial mentoring involving 33 participants consisting of farmer group administrators and members. The results indicate an increase in farmers’ understanding and awareness of the importance of data and orderly administration as a basis for planning, decision-making, and evaluation of agricultural development programs. In addition, early social changes emerged in the form of collective awareness and the initiative of group leaders to actively strengthen institutional functions. Strengthening farmer group institutions through proper data and administrative management is expected to support sustainable agricultural development and improve farmers’ welfare.

The program "Realizing a Superior Generation: Collective Action to Combat Stunting in Dumai City"is a collaborative initiative aimed at addressing the problem of stunting in Dumai City, particularly in Laksamana Subdistrict. Stunting, which refers to impaired child growth, has serious long-term impacts on children's quality of life and development. This program adopts an educational approach through counseling, training, and simulations to increase public awareness and knowledge about stunting. By actively involving local government, non-profit organizations, volunteers, and the community, the program seeks to create an environment that supports positive change. Through dynamic social interactions during program activities, participants are expected to engage actively in the learning process and develop a shared commitment to combating stunting. By equipping the participants with practical knowledge and fostering a sense of shared commitment, the program lays the groundwork for long-term improvements in child health and well-being. In conclusion, this program represents not only a step toward effective stunting prevention but also a collective determination to build a superior generation and a brighter future for the children of Dumai City.

Changes in society will continue for as long as people interact with one another. The phenomenon of urbanization is one form of social change. This is because of geographical, biological, economic, and cultural factors, as well as shifts in social norms, influenced social change. Social change cannot be viewed solely from one perspective because it can result in shifts in numerous social society sectors. This indicates that social change will always occur within society as a whole. Naturally, this social change occurs not only as a result of the individuals who wish to change but also as a result of developments in various fields, particularly technology. Based on theories of social change, the author tries to describe the social changes that take place in society. The type research used is field research while the data collection thecnique is carried out by observation and interview. This research was conducted in Sampung village, Sampung district, Ponorogo Regency to know of the reason why people urbaniz and the impact of urbanization on social and environtmental origin. The result of this study concluded that, 1) the reason how people urbanizm because the economic case, geographical, population compesition, ideology, biological,  and new discoveries, 2) the impact of urbanization can improve the economic case and the spread of technology on the other hand it also results in a redaction in agricultural land and social tempest within the family.

This study aims to determine the social capital of the association of street vendors in the scope of economics and development. The research method used is a qualitative method to obtain the data that researchers need and to understand the subject in depth. Researchers used an ethnographic approach that focused on a group that had the same goal, the group studied in this study was the Mekar Sore street vendor association. The research location is on Jalan Hos Cokroaminoto, Ponorogo Regency. Data collection techniques in this study were to gather information through observation, interviews and documentation. The results of this study indicate the social capital of the role of the Mekar Sore street vendor association with its influence on the economy and development on Jalan Hos Cokroaminoto. Jalan Hos Cokroaminoto which has undergone a face off is similar to Malioboro Yogyakarta with the aim as a city tourism sector there is a role from various stakeholders in its development, one of which is the Mekar Sore street vendor association. The association is a well-structured group, as evidenced by the existence of a management structure and routine activities for the sustainability of their economy and efforts to protect the environment on Jalan Hos Cokroaminoto. In addition, with social capital, the association is trying to change the image of street vendors who care about environmental issues.

MBKM independent village development is a form of community service with the aim of building and optimizing the potential of the village through the implementation of digital marketing from the knowledge learned by students in the scope of higher education. Kotapulu village has the potential for forest products that are quite abundant, one of which is bamboo. Forest products obtained by the community are utilized by making processed bamboo products. Various kinds of processed products from bamboo such as chairs, tables and curtains made of bamboo. The lack of public knowledge about the use of digital marketing encourages MBKM to develop villages to provide assistance and training. From the results of the program implemented by MBKM to build kotapulu village, to increase public insight into the importance of using social media as a means of promoting processed bamboo products, as well as a means to increase competitiveness in industry 4.0.

            The MBKM ( Independence Learing Independent Campus ) activity organized by the Faculty of Economics and Business, Tadulako University which was held on September 6 2022 to January 10 2023, located in Padende Villsge, Marawola District, Sigi District, we received very good enthusiasm from the local community. The promotion strategy in increasing sales of taro chips business products in Padende Village Marawola sub-district, Sigi district must carry out promotions so that these products can be sold, there are several factors that make taro chips products not develop, namaly: There is no cooperation with the business actors, do not carry out public promotions, or promotions on social media. The aim of this research is to help taro chips products increase sales and be able to compete with other chipproducts.The social approach here is an attempt by universities, especially MBKM students as the main actors in MBKM to integrate themselves (assimilate themselves) into various community activites at the MBKM location. Shep in the process of taro chips products: Observing and surveying taro chips products, and analyzing the taro chip product itself.

Community service activities on bullying prevention and handling aim to increase awareness, understanding, and countermeasures against bullying in schools. Service activities are carried out through identification of needs, material development, implementation of counseling, and evaluation. Teachers are given training on bullying handling, effective communication strategies, conflict management, social skills development, and mental strengthening. They are also given an understanding of human rights, tolerance, empathy, and the importance of building healthy relationships in schools. The results of the service activities show an increase in teachers' awareness and understanding of bullying and the development of a safe and inclusive school environment. The collaboration of all relevant parties in dealing with bullying can create positive change, reduce bullying rates, and create a better environment for students in their learning and development process.

Sawangan Village, which is one of the villages in Kebasen District, Banyumas Regency, is one of the villages that focuses on reducing stunting rates. According to the interviews we conducted with Posyandu cadres, they experienced problems during the weighing and measuring process. So far, Posyandu cadres have had trouble in the process of weighing and measuring the height of toddlers, because the process is still using conventional tools. In the process of recording the growth and development of children under five is done by recording using a boloin in a book. Because the recording was done by hand, it was constrained by handwriting which was difficult to read. Based on these problems, Forum Group Discussion (FGD) activities were carried out, socialization and training on the use of digital scales, outreach and training on the use of the website-based “Smart Immunization Application” system and Android mobile. The number of participants in this activity was 17 people. Indicators of the success of the activities that have been carried out are coordination with partners, management of a team of lecturers as assistant partners, training on the use of digital scales, training and outreach systems. Based on the activities that have been carried out, it can be concluded that this activity is of interest to Posyandu cadres and parents of toddlers as evidenced by the enthusiasm of the participants. Obstacles faced are not all parents use smartphones, internet access, and constraints on parents' age.

The village of Banjarasri, located in the Kapanewon Kalibawang district of Yogyakarta Special Region, has great natural potential that can be developed into a tourist destination. One of the planned locations is Watu Belah Hill. The purpose of this community service activity is to identify the existing conditions of the development of Watu Belah Hill tourism and provide effective planning recommendations for the site. The methods used in this community service activity are surveys, observations, planning, and socialization to the local village officials. Based on the survey and observation results, it is found that the slope condition at the location of Watu Belah Hill tourism development has a slope angle of 160-400 with moderate potential for landslides. The geotechnical team of this community service activity recommends slope reinforcement using terracing and gabion structures for the development of Watu Belah Hill tourism.

With the development of using social media in gaining more information, a cosmetic product potential buyer will search for more information from various sources, including reviews from beauty vloggers on YouTube. Beauty Vlogger existence can be a form of information exchange that can affect the sales of a product. Miss “X” becomes one of beauty vlogger in Indonesia who also makes review of cosmetic brand, including cosmetic brand “S”. Purpose of this research is to find out how much a beauty vlogger’s credibility can affect the decision purchasing of “S” cosmetic products. This research used Trustworthiness, Expertise, and Attractiveness as independent variables. The research methodology used in this research was a quantitative method that calculated by SMARTPLS 3.0. The population of this research was the subscribers of Miss “X”’s YouTube channel. In collecting data, the writer used non probability sampling with some criterions. The study sample of this research was 100. The result of the study shows that beauty vlogger Miss “X”’s credibility affects the purchasing decision of “S” cosmetic products by 33,8%. Trustworthiness has a positive and significant effect towards Purchasing Decision. However, Expertise and Attractiveness do not have significant effect towards “S” cosmetic products despite being positive.

In general, the development of the Integrated Security System (SKPT) in its implementation still experiences synergistic weaknesses between the networks formed, and actually tends to affect the level of effectiveness. This has resulted in many processed food products, especially PIRT that do not have distribution permits, due to various factors and constraints that occur in the field, in addition to law enforcement that is still not optimal, especially those related to the implementation of distribution permit provisions that have not been able to reach all producer communities. PIRT. With the socialization of the PIRT distribution permit, it is hoped that it can further increase the effectiveness of the implementation of the food safety system, which at the same time seeks efforts to improve the SKPT as an ideal and effective policy format, and qualitatively can also further enhance efforts to protect food consumers.

This research discusses how to optimize marketing through social media at Sugarbelly_id SMEs. Currently Sugarbelly_id is facing fierce competition from other MSMEs selling similar products. This obstacle was factored in by the owner's lack of understanding of the latest business strategy developments which caused sugarbelly_id to have little engagement from target consumers and a brand image that had not yet been formed. So this study aims to provide an understanding regarding good Social Media Marketing strategies for sugarbelly_id SMEs and help optimize the use of social media and online platforms to build a more effective and attractive Brand Image and increase promotion using digital tools that guarantee increased engagement. The method used is descriptive qualitative analysis which is collected through interviews with the owner, surveys through questionnaires and observations which then analyze the appropriate strategy. The results obtained are that Sugarbelly_id SMEs already have a good brand image and the number of followers on the Sugarbelly_id Instagram account has increased from before, which was 350 followers. In addition, the number of Profile Visits on the Sugarbelly Instagram account has also increased, reaching 1,801 visitors in the last 6 days.