Publication Search

The use of Uses and Gratifications Theory in the context of TikTok Live is a key strategy in overcoming the challenge of lack of effective product introduction to consumers. This theory reveals that TikTok Live users actively seek satisfaction through media, focusing on detailed product information. This research utilizes this theoretical framework to design more effective product marketing strategies, meeting consumer needs and desires. This research was conducted based on the results of observations or observations that the researcher had carried out for 1 (one) month. This research was conducted at PT. PLM JAYA which is located on Jl. Hajj Hospital No. 67 Percut Sei Tuan, Deli Serdang Regency, North Sumatra. The application of Uses and Gratifications Theory in TikTok Live illustrates that users seek entertainment, social interaction, and fulfill personal needs when watching live broadcasts. They actively select broadcasts that suit their needs, enabling more informed and targeted purchasing decisions. This makes TikTok Live an effective platform in meeting user wants and needs and increasing the effectiveness of product marketing through social interaction and entertainment content. In the age of social media, especially on platforms like TikTok, product marketing has become increasingly creative and focused on entertainment. The entertainment appeal presented to users provides an opportunity for companies to convey their message in unexpected ways and direct user interest towards their products. With an innovative approach, product marketing on TikTok and similar platforms continues to develop into an important part of modern business strategy.

The following research aims to provide information about marketing strategies consisting of product, price, place, whether promotions have been implemented. What we know so far is that every consumer has differences and reasons for consuming goods and services. From this statement, the company thinks about how to meet customer needs and desires, which then produces something that can provide awareness and a sense of interest to customers so they want to use or buy the services and products in question. The research method used is to use the description method, which is a type of research method that seeks to describe and clarify objects according to what they are. The results of this research explain that the implementation of marketing in CV. Antique Production has a strong influence on whether or not this business can develop and progress, still existing today, all of this can be seen from the efforts within the company itself. With the application of Islamic values ​​in the journey to build a business that is initiated and not without a daily leader and good teamwork at work. In Islamic economics, marketing or promotion is also applied to offer, inform and sell products or services on the market. By marketing or promoting, people will know about the existence of products and services.  

The Sumatran tiger is the only type of tiger remaining in Indonesia, other types such as the Balinese tiger and Javanese tiger have become extinct. The lack of introduction to the Sumatran Tiger animal, and the lack of interest in existing books about the Sumatran Tiger, means that children aged 6-8 years do not fully know the Sumatran Tiger animal. Therefore, this design was created to create a new educational media that is appropriate and fun for children aged 6-8 years to learn about the Sumatran tiger. This activity book contains narratives and information about the characteristics of the Sumatran Tiger, how to breed, how to survive, the decline in the Sumatran Tiger population, and contains illustrations and activity content in the form of mazes, counting, find the different, coloring and flashlight pages. Using the glass box method, the design systematically applies the stages of preparation, incubation, illumination and verification. Through these stages, the main media is produced in the form of activity books and supporting media, namely t-shirts, x-banners, string bags, posters, stickers and keychains.

The purpose of this research is to determine the development of reading interest in Shiva between classes, in student research through the application of the Project Based Learning (PjBL) model. The population used is all 3D class students at SDN I Surabaya. The instrument in this study uses quantitative descriptive analysis techniques by means of tests containing short stories to calculate the activeness of reading interest or understanding of students. The results showed that the interest in reading for 3D class students was quite good. Because during the Project Based Learning implementation activity, 3D class students were very active and familiar with the material about short stories that I had given.

Small and Medium Enterprises (SMEs) play a crucial role in a country's economic growth. Therefore, lending to SMEs is an important element in supporting this sector. This study aims to evaluate bank performance in lending to SMEs, with a focus on efficiency, security and economic impact. This research methodology involves analyzing historical data from a number of banks that are active in supporting SMEs. Data includes the volume of credit disbursed, the interest rate applied, the credit approval process, and the non-performing loan ratio. Apart from that, the economic impact of credit provided to SMEs is also evaluated through business growth, job creation, and contribution to local GDP. The research results show variations in bank performance in lending to SMEs. Certain banks achieve high levels of efficiency in the credit approval and monitoring process, while others may face challenges in managing credit risk. The economic impact of credit to SMEs is positive, with significant business growth and job creation having a positive impact on the local economy.  

As an effort to increase enthusiasm and English learning in non-formal institutions, the Sunday School teachers embrace new methods containing organizing Community Service programs in collaboration with the universities. It is hoped that the method applied will increase children's motivation to join the learning process in a creative and fun way. Several things that are considered priority problems that must be resolved include: (1) Implementing Fun English Activities, (2) Increasing English vocabulary, (3) Pronunciation of English vocabulary and (4) Increasing enthusiasm and motivation for learning English. The solution offered is in the form of creative and fun English learning through games and songs as well as learning media with a Biblical theme. The activities were divided into two groups, first to fourth graders, and the fifth to sixth graders. The first group learned colors in various ways, vocabulary, and pronunciation in English. Meanwhile, the other group learned the Lord’s prayers and important vocabularies related to salvation. Both activities are equipped with interesting learning media. As the implementation, evaluation was conducted in the form of a quiz.

In general, when someone applies for a loan to a financial institution such as a bank or company, they will usually make an agreement that has been approved by both parties. However, it often happens that agreements are only based on verbal agreements, without being written. The aim of this research is to analyze the validity of verbal credit agreements using a car as collateral, as well as to examine whether the principle of good faith is applied in the agreement. This research is empirical legal research that uses primary and secondary data obtained from field research, literature and statutory regulations related to the issues raised. Data collection techniques are carried out through recording and documentation. This data is then analyzed and presented qualitatively. The research results show that the credit agreement made verbally between Party 1 and Party 2 meets all the requirements necessary to be considered valid in accordance with Article 1320 of the Civil Code (KUHPerdata). There was an agreement to borrow money using a Toyota car as collateral. Party 1 has also carried out its obligations in good faith in accordance with the agreement made together with Party 2, without any violations. Party 1 repaid 30% of the total loan to Ketut within 5 months, with loan interest of 10% per month.    

This study aims to determine and examine the implementation of the School Literacy Movement program at SMPK St. Mikhael Brai-Watugong. The research method used in this study is descriptive qualitative method. Data collection techniques used observation, interview and documentation techniques. The results showed that the implementation of the School Literacy Movement program at SMPK St Mikhael Brai-Watugong has been running in accordance with the guidelines for the School Literacy Movement set by the Ministry of Education and Culture (Kemendikbud) which consists of three stages, namely the habituation stage where students start reading habits for 15 minutes before the learning process begins, the development stage where students keep a daily literacy journal to prove that students have carried out literacy activities, and the learning stage where students read not only with books from the library but also from other media such as magazines, newspapers, and the internet. The supporting factors for the implementation of the School Literacy Movement program at SMPK St Mikhael Brai-Watugong are cooperation between school members, supervision of literacy activities, and facilities and infrastructure. Meanwhile, the inhibiting factors for the implementation of the School Literacy Movement program are the lack of students' interest in reading and the lack of reading books available at school.    

Training on the utilization of the Genially application as an innovative digital-based learning media for teachers at SMP Negeri 6 Inamosol, West Seram Regency, is an important initiative in improving the quality of education in the region. The training method consists of 3 steps, namely preparation (correspondence and coordination and needs analysis), implementation (socialization and training/practical and mentoring) and evaluation (testimony and post test). The training participants consisted of 10 people. The results showed that the training participants were very enthusiastic and able to create a variety of learning media with the Genelly application. This was also evident from the testimonials of 10 teachers who felt that the topics given were very interesting, and the training material for developing digital-based learning media with the Genelly application as a medium in the teaching and learning process was very useful. With this training, it is expected that teachers will become agents of change in improving the quality of education in West Seram Regency through the effective use of digital technology.

This study aims to: (1) To determine the literacy of fifth grade students at MIN Sibuhuan. (2) To find out the reading interest of class V MIN Sibuhuan students. (3) To determine the effect of literacy and interest in reading on the learning achievement of class V MIN Sibuhuan students. The type of research used is quantitative research. Data collection techniques in this research were obtained through tests, observation and documentation. The data analysis techniques used are validity and reliability tests, normality and homogeneity tests and hypothesis testing. Based on the results of the study it was concluded that: (1) Literacy of class V students of Sibuhuan MIN has an average of 79.2, the highest score is 90 and the lowest score is 60. (2) The reading interest of class V students of Sibuhuan MIN has an average of 78, 8, the highest score is 90 and the lowest score is 60. (3) The effect of literacy and interest in reading on student achievement in class V MIN Sibuhuan. In the pretest the mean is 59.6, the highest score is 90 and the lowest score is 30. Meanwhile, student achievement in the posttest for the mean is 76.4, the highest score is 90 and the lowest score is 50. So the increase in learning achievement from the pretest is quite significant ie from 48% to 84%.    

Background: The component that can affect image quality is noise. Noise in CT Scan images comes from random variations in photon detection. Scan time is the time it takes for x-rays to exit for data collection of each slice. Pitch is one of the important component parameters in the CT Scan protocol and fundamentally affects the quality of the resulting image, as well as the time required for scanning. The use of pitch in the Radiology Installation of Ibnu Sina Islamic Hospital Pekanbaru in the head CT Scan examination is 0.55. The pitch value variations used by the author in this study are pitch 0.55, 0.75, 1, 1.25 and 1.5.Methods: This type of research is quantitative research using an experimental approach. The study was conducted to determine the effect of pitch value variation on image quality (noise) and scan time using a water phantom on head CT Scan examination protocol using pitch 0.55, 0.75, 1, 1.25 and 1.5. A sample of 10 CT Scan images was taken, and the image quality (noise) was measured by identifying a specific region in the image (Region of Interest or ROI), while the scan time value was observed from the consul monitor. Data analysis was performed using one-way ANOVA statistical test with a significance level of 5%.Results: The results show that there is a significant difference in image quality (noise) on pitch value variation, with a significance level of 0.004, and there is also a significant difference in scan time on pitch value variations with a significance level of less than 0.001. Conclusions: Based on the conclusion, pitch 1 is the value that produces optimal noise level and scan time in head CT Scan protocol using water phantom.  

The aim of this research is to determine the influence of entrepreneurship courses on students' interest in becoming entrepreneurs in the Fashion Design Vocational Education study program. This research is important because research on the influence of entrepreneurship courses on students' interest in entrepreneurship in the Fashion Design Vocational Education study program is the first to be conducted. Entrepreneurship courses are one of the courses that students must take. The respondents selected and used in this research were students of the Fashion Design Vocational Education study program. This research was conducted using a survey method using a list of questions (questionnaire) as the main instrument in collecting primary data. From the results of the research and discussion, it can be concluded that entrepreneurship courses have an influence on interest in entrepreneurship among students in the Fashion Design Vocational Education study program at Ngudi Waluyo University, because by taking entrepreneurship courses students gain insight into the concept of entrepreneurship and train entrepreneurial skills which include entrepreneurial characteristics, motivation, business plan, human resources, production and marketing which can increase interest in entrepreneurship and gain experience which can change students' mindset and behavior so that they have an interest in entrepreneurship

This research aims to determine the influence of Income Expectations, Entrepreneurship Education, and Family Environment on students' Entrepreneurial Interests. The research method used is a quantitative approach. The research sample consisted of students from various universities taken randomly (Random Sampling). The maximum number of respondents obtained was 200 people. Data analysis was carried out using an outer model (Outer Model) which includes calculations of Convergent Reliability, Discriminant Validity, Composite Reliability, Cronbach's Alpha, as well as an inner model (Inner Model) which involves calculating T, R-Square and f-Square statistics. For data analysis, the SmartPLS (Partial Least Square) tool version 4.0.9.3 was used. The research results show that Income Expectations (X1) have a positive and significant influence on Entrepreneurial Interest (Y). Entrepreneurship Education (X2) also has a positive influence on Entrepreneurship Interest (Y), while Family Environment (X3) has a positive and significant influence on Entrepreneurship Interest (Y). Apart from that, together, Income Expectations, Entrepreneurship Education and Family Environment have a positive and significant effect on Students' Entrepreneurial Interest.    

This study aims to analyze the effect of consumer satisfaction, service quality, celebrity endorsers, and brand trust on the interest in repurchasing Pepsodent toothpaste at Yogya Mall Brebes Regency. The population in this study was consumers of Pepsodent toothpaste in Yogya Mall. The number of samples used in this study was 136 respondents. Data collection was carried out by distributing questionnaires to Pepsodent toothpaste consumers at Yogya Mall. The analytical techniques used in this study are validity tests, reliability tests, classical assumption tests and multiple regression tests. The results showed that the variables of consumer satisfaction and service quality did not have a positive effect on repurchase interest, on the contrary, celebrity endorser variables and brand trust had a positive and significant effect on repurchase interest. Simultaneously, customer satisfaction, service quality, celebrity endorsers and brand trust affect the interest in repurchasing Pepsodent toothpaste at Yogya Mall Brebes Regency.

This research aims to analyze student entrepreneurial activities. Specifically, the target of this research is to determine the independent attitude, motivation and knowledge of entrepreneurship towards the entrepreneurial interest of students at the Faculty of Economics, University of Proclamation 45 (UP45). The type of research used in this research is qualitative research with a phenomological approach. The information obtained was in the form of written and verbal data from informants. Meanwhile, the data collection techniques used in this research are observation and interviews. The number of respondents was 7 Management students class of 2021 who took entrepreneurship classes. The results of this research show that increasing interest in entrepreneurship for students at the UP45 Faculty of Economics can be done by conducting structured entrepreneurship lectures, guest lectures, entrepreneurship internships, and student creative programs, while students' efforts to start a business begin with finding product ideas first, discovering partners and links to work together, then the process of creating products.

Expanding work productivity should be possible with different interesting methodologies and strategies by immediately addressing HR in the best way to build their proficiency and viability as an asset in the association. The results of the creation of Kalenggun batik sarong UMKM in Pekalongan in 2021 and 2022 are experiencing a downturn. This shows that there are still problems related to representative work efficiency so that they have not met organizational goals. This examination uses clear quantitative exploration techniques. Quantitative techniques, more specifically by testing existing speculations to trace the reality of these theories. Data collection methods used are literature and questionnaires. The results of this study indicate that leadership has a negative and not significant effect on the work productivity of the UMKM Batik Sarong in Pekalonga. Meanwhile, incentives, motivation, work environment and training have a positive and significant effect on the work productivity of the UMKM Sarung Batik Pekalongan.

In the era of globalization, the issue of national identity has become very important. The rapid pace of globalization has led to the erosion of national values, especially among the younger generation who are more interested in foreign cultures than their own national culture. This can be seen from the increased interest of children in imported products compared to domestic products. This research uses a qualitative method to describe and find meaning behind this phenomenon, by producing descriptive data in the form of words, both written and spoken (Ratna, 2010: 94). It is hoped that by instilling nationalistic values, the younger generation will be motivated to defend national unity. These nationalistic values can be taught through various methods, including through the learning process in schools and universities. In the learning process, these nationalistic values can be integrated. The analysis of the implementation of the Student Profile Strengthening Project of Pancasila in the development of student nationalism at SMAN 1 Pamarayan involves activities of the Student Profile Strengthening Project of Pancasila which has the themes of "bhineka tunggal ika" and "bela negara" (unity in diversity and defending the nation).

This research was conducted at SMPN 03 Sungai Pua which was motivated by several problems, which the authors found in class VIII SMPN 03 Sungai Pua. Where in the learning process there is a lack of student activeness in PAI learning, the learning process only uses the lecture method and there are no interesting methods used in learning, learning is still teacher-centered which causes students to tend to be less active, and there are still many Grade VIII students who have not received maximum learning outcomes so that the quality of learning must be improved again. This research is a quantitative experimental research. This research is located at SMP Negeri 03 Sungai Pua. The population in this study amounted to 54 students. The sampling technique used is the random sampling technique. The instruments used in this study were questionnaires and documentation. Based on the results of the research that has been done, it shows that there is an influence of the make a match type of cooperative learning model on the activeness of students' PAI learning at SMP Negeri 03 Sungai Pua.  

Working and studying from home are demands that must be made at this time, since the Covid-19 pandemic due to the Corona virus. Schools were closed, teaching and learning activities were shifted online at home. Because of this demand, many teachers and parents are required to start adapting to remote teaching and learning activities, using technology. Bridging this, many applications are used for learning. Google provides a special website for teaching and learning activities for school students, in the Indonesian version. With this facility, anyone, including teachers, can create internal project hubs, team sites, publicly displayed sites, and more. Everything is done without the help of designers, programmers and IT. This training is for teachers who are still unclear (look confused) how to operate Canva to support distance learning between teachers and students to make it more interesting and fun.

This research wants to find out more about "The Effect of Product Variation on Consumer Purchase Interest" in accordance with the subject matter raised, namely the Effect of Product Variation on Consumer Purchase Interest at Erigo Store through Instagram Media. The background to this research is that in the current digital era, social media, especially Instagram, has become a popular platform for e-commerce businesses to promote and sell their products. In this context, this study tries to understand how the variety of products offered by erigo stores through the media of their Instagram accounts affect consumer buying interest. The purpose of this study was to find out how product variations in Erigo store products can influence consumer buying interest, to find out what factors most influence consumers in choosing Erigo store products through Instagram media. The method used in this research is descriptive quantitative research method based on positivistic (concrete data), research data in the form of numbers that will be measured using statistics as a means of calculating the test, related to the problem under study to produce a conclusion. The population in this study are followers of Instagram Erigo store. Conclusions based on the results of the analysis and discussion of money that the researchers have explained, it can be concluded that attractive and varied product variations can increase consumer buying interest.