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In an increasingly diversified business landscape, marketing strategies stand as a primary key to a company's success. This study delves into the marketing strategies of PLN UP3 Sidoarjo, specifically in boosting the sales volume of its electricity services. The research method employed is qualitative descriptive, involving in-depth interviews and analysis. The findings reveal a spectrum of marketing strategies encompassing product, price, promotion, and distribution/placement. Implemented marketing strategies such as service diversification, setting affordable tariffs, educational campaigns, and community partnerships have contributed to a stable increase in the number of customers. However, evaluating these strategies should extend beyond customer acquisition, also considering the increase in electricity consumption per customer. In conclusion, PLN UP3 Sidoarjo adopts a holistic approach that successfully enhances public awareness of its electricity services, augments the customer base, and improves customer service.

increasingly fierce business competition in the realm of e-commerce causes business people to implement the right strategy, improve service quality, and manage good relationships with consumers. Technology has changed the way businesses operate in recent decades. Rapid technological innovation has provided new opportunities for businesses to grow and develop. This needs to be done by a company as an effort to maintain loyalty customers as well as acquiring new customers. Good product quality is indeed an important factor to be able to increase company sales. However, there are other things that you should pay attention to, namely establishing good relationships with customers it is undeniable that customers are one of the factors that will affect the condition of your business. If you don't have customers, then you won't get any income. Therefore establishing a good relationship with customers becomes important for the sustainability of the company. By definition, a customer relationship is a marketing strategy that retains and manages customers to make repeat purchases. Customers that you have successfully attracted must be managed as well as possible so as not to switch to competitors. The more customers you have, the better the impact on business development. The way this is done is to manage it in such a way that it encourages purchases repetitive and prevents them from switching to competitors.this can also be done by providing answers and solutions to problems owned by customers. Customer relationship practices help salespeople automate sales activities with a customer relationship strategy, you know when to reach out to your sales prospects, what to say, and how to say it.

The waste problem not only threatens environmental conditions, but also has serious social and economic impacts in many regions in Indonesia, including the city of Surabaya. This dedication is carried out with the aim of reducing volume and realizing a zero waste paradigm in dealing with global waste problems. The Surabaya City Zero Waste Village Program was realized through outreach to provide awareness for residents to reduce the use of organic and inorganic waste. Apart from that, socialization was also carried out regarding organic waste processing which aims to convert organic waste into compost using Compost Bags, increasing public knowledge about organic waste management and reducing waste from rubbish dumps. This activity includes preparing activity planning, preparation, implementation and evaluation, as well as direct training regarding making compost fertilizer and using Compost Bags. Evaluation is carried out to ensure the success of activities and identify obstacles faced in the process of making compost fertilizer. The Zero Waste Village Program in RW 06 Menur Pumpungan Surabaya in increasing community understanding about managing organic waste into compost using Compost Bags has been successfully implemented with the support of the residents.

As the times evolve and consumption rates increase, waste management has become one of the primary challenges faced by communities, particularly in the Rw 02 Gunungsari Surabaya area. In an effort to address the negative impacts of production and waste disposal, the city government, especially the Dinas Lingkungan Hidup Surabaya, has initiated the MBKM KZW ( Zero Waste Village ) as an innovative and sustainable solution. Zero Waste is not just a slogan, it is a lifestyle that teaches us to change consumption paradigms and appreciate natural resource. One of the main pillars of the Zero Waste movement is waste reduction. This involves awareness of the sources of waste around us and concrete steps to minimize it. From reducing the use of single-use plastics to choosing products with eco-friendly packaging, every small action has positive impact on the environment. The key to the success of the KZW program is collaboration and active involvement of various stakeholders. This is includes the Dinas Lingkungan Hidup Surabaya, the community of Rw 02 Gunungsari Surabaya, and students from the Universitas 17 Agustus 1945 Surabaya, working together to reduce waste. Innovation in waste management needs to be encouraged. Adopting a Zero Waste lifestyle is not an easy task, but with awareness, education, and sustainable actions, we can collectively create positive change towards a more sustainable and environmentally friendly future. Zero Waste is not just about minimizing waste, it is also about maximizing our potential to live in harmony with nature.

Abstract Economic relations in terms of trade between countries will always cause obstacles in diverse forms, one of the forms is the practice of dumping. This practice can cause losses for a country and trigger disputes between the countries concerned. In this research, the author will discuss a dispute about allegations of paper products from Indonesia that are considered to include dumping practices committed by South Korea. This research will focus on the Indonesian government's strategy in resolving the dispute and the legal process between Indonesia and South Korea. In resolving this dispute, South Korea has not completely gone through with the decisions of the Dispute Settlement Body (DSB) in 2005 and 2007. Indonesia government called on the South Korean government to go through with the last decisions of the Dispute Settlement Body by using strategies such as retaliation plans also the forcing of Anti-Dumping Duties (ADD) imposed on all South Korean paper producers concerned. To resolve the issue, the South Korean government decided to take legal action through the Korea Trade Commission (KTC) by formally revoking the Anti-Dumping Duties. This decision marks a major success and victory for Indonesia in the world trade organization. Abstrak Hubungan ekonomi dalam hal perdagangan antarnegara akan selalu menimbulkan terjadinya hambatan dalam berbagai bentuk, salah satunya adalah praktik dumping. Praktik ini dapat menyebabkan kerugian bagi suatu negara dan memicu terjadinya perselisihan antarnegara yang bersangkutan. Pada penelitian ini, penulis akan membahas sengketa tentang tuduhan produk kertas dari Indonesia yang dianggap termasuk praktik dumping yang dilakukan oleh Korea Selatan. Penelitian ini akan berfokus pada bagaimana  strategi Pemerintah Indonesia dalam menyelesaikan perselisihan dan proses hukum antara Indonesia dengan Korea Selatan. Dalam penyelesaian sengketa ini, Korea Selatan belum sepenuhnya menerapkan putusan dari Dispute Settlement Body (DSB) pada tahun 2005 dan 2007. Pemerintah Indonesia meminta pemerintah Korea Selatan untuk melaksanakan keputusan akhir yang telah diputuskan Dispute Settlement Body dengan menggunakan strategi seperti rencana pembalasan dan pengenaan Bea Masuk Anti-Dumping (BMAD) bagi seluruh produsen kertas Korea Selatan yang bersangkutan. Untuk menyelesaikan isu tersebut, pemerintah Korea Selatan memutuskan mengambil tindakan hukum melalui Korea Trade Commission (KTC) dengan secara resmi mencabut Bea Masuk Anti-Dumping. Keputusan ini menandai keberhasilan dan kemenangan besar Indonesia di organisasi perdagangan dunia.

Global competitiveness views exports as one of the important aspects in the economic development of a country. Through the independent study program at LaCorre, it aims to create thousands of young exporters to help advance the Indonesian economy. LaCorre provides a forum for students who want to learn, develop, and export products, especially in the fashion sector that is globally competitive by leveraging digital technology. In the independent study program at LaCorre, students are required to engage in a series of learning activities, starting from the preparation of export materials, export lectures, mentoring, Export Roadshow (JJE), and practical work to writing export final works. This aims to equip students with the skills and knowledge needed to be a successful young exporter. The practice of developing a digital-oriented export business plan is the main activity of the independent study program at LaCorre. In this practice, the author collaborated with a team to develop one of the batik products from Indonesian SMEs in order to help facilitate exports and expand the market share of batik products. Overall, the independent study program for one semester went effectively because it had achieved the learning objectives on time.

This study aims to identify effective learning management in elementary schools in preparing interesting learning plans. Teachers really determine the success of students, especially in relation to the teaching and learning process, and are the component that has the most influence on the creation of quality educational processes and results so that teachers are required to have competence or ability, quality and professionalism. This research uses a qualitative descriptive method where in-depth interviews and observations are carried out on the research subjects. The research results show that effective learning management in elementary schools requires a learning implementation planning strategy. A teacher is required to have a learning implementation plan in order to create an interesting and enjoyable learning atmosphere which of course will also create effective learning. This study also identified factors that make the learning process ineffective, one of which is the way a teacher teaches. By preparing a learning implementation plan, effective learning management in elementary schools can be realized. This research also has implications in the broader context of primary school education in Indonesia.

One of the four Arabic language skills is the ability to write, or what is called maharah al-kitabah. There are four categories of Arabic language skills, namely listening skills (maharah al-istima'), speaking skills (maharah al-kalam), reading skills (maharah al-qira'ah), and writing skills (maharah al-kitabah). Writing is an activity related to the thinking process and the ability to convey ideas through writing. Insya' muwajjah, or structured writing, is one method to improve the ability of maharah al-kitabah with a teaching method that asks students to write perfect sentences or essays with some direction and instructions from the teacher. This research was conducted with the aim of getting an answer to whether one of the insha' muwajjah learning methods could be an alternative for achieving success for a teacher in teaching one of the skills that is included in the most difficult level of other maharah. This research uses analysis that the author quotes from various secondary data, in the form of scientific journals, theses and internet media. From the results that we have collected from various previous sources, it shows that the insha' muwajjah method can be an alternative because the learning carried out starts from easy to difficult stages so that students' understanding can be evenly captured in learning until skills are formed.

In the digital era, Islamic religious education (PAI) is faced with the challenge of attracting the learning interest of the millennial generation who are accustomed to technology. This article explores the potential of using digital media as an innovative strategy to increase interest in learning PAI in the millennial generation. This approach includes the use of mobile applications, interactive learning videos, and online platforms specifically designed to provide an engaging learning experience that suits the learning styles of the millennial generation. By understanding the characteristics of the millennial generation who tend to be responsive to technology, the application of digital media in PAI classes can create a more dynamic and relevant learning atmosphere. In addition, this article explains how the integration of digital media can stimulate discussion and active participation of students, building connections between PAI material and the daily life context of the millennial generation. The successful use of digital media to increase interest in learning PAI in the millennial generation requires an active role from educators in designing interesting content, facilitating online interactions, and continuing to apply innovation in learning approaches. Thus, this article not only discusses the positive impact of using digital media in increasing interest in learning PAI in the millennial generation, but also provides practical guidance for educators to implement it effectively in the educational environment.

This research aims to analyze curriculum implementation in the Malay Arabic script learning process in class V at MIS YPI Batang Kuis using descriptive qualitative methods. The research method in this study was carried out using data collection techniques, namely interviews, documentation and observation. The objects of this research were 30 students in class IV MIS YPI Batang Kuis. The data collection technique in this research is equipped with tests and questionnaires which take place face to face with students. Data analysis methods include assessing writing test scores, calculating the percentage of reading ability, as well as evaluating overall results to understand the effectiveness of teaching Malay Arabic script. It is hoped that the findings from this research will provide a more comprehensive view regarding the implementation of the Malay Arabic script learning curriculum in the form of teaching strategies that best support Malay Arabic learning in class V MIS YPI Batang Kuis. The results of this research can be a reflection to improve existing teaching methods. By understanding the successes and challenges in the learning process, more effective strategies can be developed to improve students' understanding of the Malay Arabic script. It is hoped that the implications of this research can help prepare better curriculum and teaching guidelines and improve the quality of the Malay Arabic script learning process at a broader level.

This research analyzes the role of the Karang Taruna Organization (OKT) in empowering the community of Tambakrejo Village, Krembung District.  The research method uses a literature review to detail the context and success of social empowerment programs.  Analysis of social, economic and organizational factors, as well as community participation are integrated in the literature review.  Findings highlight the importance of understanding local traditions, gender engagement, and understanding community needs.  Economic factors and resource accessibility influence participation rates.  Responsiveness to feedback, inclusive programs, and developing community networks are strategies to increase participation.  This research provides a conceptual basis for designing effective empowerment programs at the village level involving OKT.

Human resources as one of the resources in an organization play an important role in the successful achievement of organizational goals. Human resources use other resources owned by the organization in order to achieve goals. Even sophisticated technological machines will be meaningless if the human resources running them are not qualified to work on them. Likewise with information resources. No matter how good and complete the information received by the organization, it will not mean anything, if the quality of existing human resources is not able to translate it into information that is useful for the development and progress of the organization. Human resource management is the process of planning, organizing, implementing and controlling towards human resources in the organization to achieve goals effectively and efficiently. The management functions applied in human resource management consist of, (1) planning, (2) organizing, (3) directing. ), and (4) controlling. The operational functions carried out by human resource management are, (1) procurement, (2) development, (3) compensation, (4) integration, (5) maintenance, and (6) termination of employment (separation). One of the important activities carried out in human resource management, especially in the planning function, is job analysis. By analyzing a job, it will be known what tasks will be carried out in that job, what competencies must be mastered by the human resources who will occupy that position.

The independent curriculum is a restoration of the 2013 curriculum which was previously implemented in educational institutions in Indonesia. Currently, the restoration of the curriculum to an independent curriculum is due to the need for students to be able to improve the quality of education in Indonesia. With advances in technology, of course the role of an independent curriculum is also very important to collaborate in improving the quality of education in Indonesia. The aim of this research is to find out the role of technology as supporting the success of implementing an independent curriculum in schools, apart from that it also wants to see what are the obstacles to collaborative technological progress in the education system. This research that uses qualitative descriptive analysis produces detailed and clear analysis. In collecting data, researchers use library research by looking at various sources that are relevant to the research. The data analysis technique goes through several steps, namely data collection carried out by researchers by grouping data arranged in narrative form, then data reduction, namely collecting important data from the information found and in accordance with the problem topic, then presenting the data with narrative explanations that are strengthened from the study. literature, and finally draw conclusions.

Identity is a way that distinguishes the character or innate nature of living things, things, or humans themselves that characterize them. Brand Identity is a sign of identifying an identity of a brand as a differentiator from other brands. Brand Identity design can be notarized successfully when the brand identity represents a brand, in its delivery in the form of logos, applications, on stationary sets and on promotional media.Coconut Orchids Nursery is an orchid flower cultivation place that has a fairly complete orchid collection. Coconut Orchids Nursery plans to develop its business. In order for the planning to be measurable, it is necessary to design strategic planning in the form of strategy plots and work programs. Brand identity design is needed as a standard strategy program in a business / company. In order to be effective, a brand identity must be distinguishable from competing brands and be able to represent the product, service, or company over time. Efforts in achieving brand identity must be done with full commitment and consistency because the benefits will be worth it if successful.

PTPN IV Medan Company is a company operating in the plantation sector in Medan, Indonesia. As a company operating in the business sector, PTPN IV Medan also has a retail business division which is an important part of its operational activities. This research is the result of qualitative research by raising the problem of how to apply Islamic economic principles in the PTPN IV Medan company. This type of research method is qualitative research using a descriptive approach and library research. As for the data sources in this research, the primary data is interviews with related parties, namely employees who work at the PTPN IV Medan company, while the secondary data is data obtained through reports regarding the PTPN IV Medan Company. In this context, it is important to evaluate the extent to which this company applies Islamic economic principles in its retail business. This analysis can also provide insight into the effectiveness and success of implementing Islamic economic principles in the company's retail business.

This research aims to analyze efforts and strategies in establishing inter-church harmony in society during the current pandemic. The current pandemic creates new challenges in maintaining interfaith relations and strengthening tolerance in communities. In this context, churches from various denominations are faced with the need to increase collaboration and mutual understanding. This research uses a qualitative approach by conducting in-depth interviews with church leaders and community members who are actively involved in efforts to establish harmony. Thematic analysis was conducted to identify key patterns in practices that support inter-church harmony. This research makes an important contribution to the understanding of how churches can work together to create harmony in difficult times such as the current pandemic. The practical implications of this research can be a guide for church and community leaders in building harmonious relationships amidst the challenges they face together. The research results show that there are several key factors that support the success of efforts to establish church harmony today. Among these are regular inter-religious dialogue, joint social activities, and an inclusive approach in understanding differences in beliefs.

This research aims to explore innovative approaches in integrating English-language religious content as a means of strengthening religious values ​​and improving listening skills in junior high school students at Alam School. This research uses a descriptive method, an innovative approach that illustrates the condition of the subject or object of research by detailing existing facts. The results of the research show that community service activities that use English religious content are successful in strengthening religious values ​​and improving students' listening skills. Students are able to understand and remember new vocabulary through listening to videos. They can also internalize the moral values ​​contained in the video. Apart from that, the use of gamification through the Kahoot application can motivate students to learn in an interactive and fun way. An innovative learning approach that integrates elements of religion and English can help students develop holistically, both spiritually, morally and in language skills. This approach can be an alternative that can be applied in learning English at school.

Work productivity is an element where the success of a project requires effective time and cost. This study aims to determine the productivity of foundation and brick workers. The work study method is an operations management technique used to increase work efficiency. The results of the analysis on foundation work with 2 groups (1 worker and 1 worker) using work study and AHSP 2021 for 1m3 with 1:3:10 specs obtained a productivity of 12.92 1m3 for 3 working days with a cost per 1m3 using the work study method, namely Rp.639,306 and AHSP 2021 Rp.782,517 with a difference of Rp. 143,211. The total cost of workers in foundation work using the work study method is IDR 8,257,273 and the 2021 AHSP is IDR 10,106,990 with a difference of IDR 1,849,717. In brick work with 1 group (1 mason 1 worker) using work study and AHSP 2021 for 1m2 with 1:3:10 specs, the productivity is 106.99 m2 for 9 working days with a cost per 1m2 using the work study method, namely Rp.60,696 and AHSP 2021 Rp.68,834 with a difference of Rp.8,138. The total cost of workers on brick work using the work study method is IDR 6,488,408 and AHSP 2021 is IDR 7,358,312 with a difference of IDR 869,904.

Poverty is a serious problem that is always faced by a country that must be overcome immediately. In addition to being a problem, poverty is also a benchmark for socioeconomic conditions in measuring the success of development carried out by the government in a region / region. On the other hand, the Human Development Index (HDI) is one of the important indicators to measure success in efforts to build the quality of human life, and has an important impact on economic growth. Economic growth is the spearhead considering the correlation between HDI and poverty. This research was conducted to determine the influence of the human development index variable and poverty as the independent variable on economic growth in East Java as the dependent variable. The analysis used is quantitative analysis with multiple regression analysis methods in data with 2021 data and cross section data from 37 districts/cities in East Java and the conclusion is that all the independent variables used in this research have a significant effect on the amount of economic growth in East Java. either simultaneously or partially.

The aim of entrepreneurship education is to develop attitudes, enthusiasm and the ability to create something of value for oneself and others. Creative, innovative, independent, leadership, good money management and never giving up are entrepreneurial attitudes that must be instilled in children from an early age. As followers of the Prophet Muhammad SAW we need to learn from his figure as an entrepreneur. Where in his journey as an entrepreneur, Rasulullah successfully proved that to start a business one does not have to have money first, there are other elements that are more important than that, namely that one must have the right entrepreneurial mentality. The purpose of this article is to analyze the importance of entrepreneurship education instilled from elementary school age in an Islamic perspective. This research uses a qualitative method with a literature-based approach. Qualitative research relies on the collection and analysis of non-numerical data (such as text, video, or audio) to understand concepts, opinions, or results. Entrepreneurship education taught at elementary school level is believed to be able to reduce children's consumption habits, train them to create something of value and give birth to the next generation to create jobs in the future.