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I Wayan Pantiyasa; I Made Darsana

Sinov : Media Informasi Penelitian Kabupaten Semarang 2023 Badan Perencanaan Pembangunan, Riset dan Inovasi Daerah Kabupaten Semarang

The Jatiluwih tourist destination in Tabanan, Bali, has achieved global achievements with the beauty of its terraced rice fields and natural sustainability. Despite experiencing an increase in tourist visits post-COVID-19 pandemic, Jatiluwih is still faced with a number of challenges. This research uses SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to uncover internal and external factors that influence Jatiluwih's Tourist Attractions (DTW). Using a qualitative approach, this research found that Jatiluwih has strengths such as stunning natural beauty, strong environmental conservation, rich cultural diversity, promising agrotourism potential, and improved supporting infrastructure. However, there are also weaknesses, such as limited access, declining infrastructure, and tourism management that needs to be improved. To optimize Jatiluwih's potential, the recommended steps include exploiting opportunities such as infrastructure development, increasing agro-tourism, close partnerships with local communities, and diversifying tourism products. Meanwhile, decisive action needs to be taken to deal with threats that include environmental damage, competition with other destinations, intense rainy seasons and the risk of natural disasters. This can be achieved by focusing on environmental conservation, implementing sustainable tourism management, and providing a variety of attractive tourism experiences.

Restu Samosir; Albiner Siagian; Harisan Boni Firmando; Mery Silalahi; Yulia K.S Sitepu

Jurnal Manajemen Pariwisata dan Perhotelan 2023 International Forum of Researchers and Lecturers

The purpose of this study is to determine the strategy for developing tourism potential of Prongil Julu village, Tinada district, Pakpak Bharat district. This study uses qualitative research methods and uses SWOT  (Strengths, Weaknesses, Opportunities, Threats) analysis with three informants. The results of this study depict that developing tourism potential in Prongil Julu village has several advantages such as fresh air, cultural attractions, quite complete facilities,  hospitality of people and  entrance to the capital of Pakpak Bharat regent. However, there are also weaknesses such as underdeveloped infrastructure, lack of tourism promotion as well as lack of public interest and attention towards tourism. There are also opportunities to develop tourism through community tourism training, partnerships with the private sector and leveraging the benefits of Lae Mbilulu Falls to attract tourists. However, threats such as competition with destinations other than  Prongil Julu Village and environmental damage also need attention. Based on these SWOT results, the author proposes a number of strategies to develop tourism potential such as infrastructure development, increased tourism promotion,  tourism product development and cooperation with the private sector and  Pakpak Bharat District Tourism Board. It is hoped that this strategy can help Prongil Julu Village maximize its tourism potential for economic growth and regional development.

Halimah Halimah; Eja Armaz Hardi; Maulana Hamzah

Jurnal Kajian dan Penalaran Ilmu Manajemen 2023 CV. Aksara Global Akademia

Islamic boarding schools are traditional Islamic educational institutions in Indonesia that grow and develop in society. Apart from having a role in Islamic religious education, Islamic boarding schools have a role in improving the economy. The business unit is a forum for Islamic boarding schools to be able to develop an independent economy and be able to provide welfare for teaching and education staff. The aim of this research is to determine and analyze business unit strategies in improving the welfare of teachers at the Al-Kinanah modern Islamic boarding school from a maqashid sharia perspective. The method used is qualitative with data collection methods using observation, interviews, documentation and strategic analysis through SWOT analysis. The informants in this research were Islamic boarding school secretaries, business unit managers and teachers. Based on the research results, it shows that the business unit's strategy is to involve teachers to contribute directly to the business unit. Meanwhile, teachers who work at the Al-Kinanah Islamic boarding school are already prosperous, because the indicators in maqasid sharia have been met. Gratitude is the key for teachers who work in Islamic boarding schools. The business unit's obstacles are the position of the canteen which is not strategic and the condition of the canteen room which is less supportive and adequate.

Mochamat Rizki Setiawan; Achmad Widodo

Nian Tana Sikka : Jurnal ilmiah Mahasiswa 2023 Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Coaching is a factor that plays an important role in getting better, and achievement is a benchmark for the success of a coaching. In the world of sports, especially futsal, futsal sports coaching needs to be done from an early age through talent search and guidance, breeding, education, and sports training. Therefore, the team needs to know its strengths and weaknesses and be able to identify opportunities and threats. This research was motivated by the ups and downs of futsal achievements at SMA Negeri 9 Surabaya and wanted to know based on SWOT analysis. This study aims to describe the coaching of futsal achievements at SMA Negeri 9 Surabaya based on the analysis of Strength, Weakness, Opportunity, and Threats (SWOT). This research is a qualitative descriptive research. The target of this study was 15 people consisting of 1 manager, 2 coaches, and 12 athletes. Data are obtained from interviews, observations, and documentation. Test the validity of the data using the source triangulation technique. Data analysis techniques in this study are data reduction, data presentation, and conclusion drawing / verification. The result of this study is that from antiquity, the strengths possessed outweigh, the weaknesses and the opportunities that exist are more than the threats. 1) The strengths possessed include management has been formed, sports management has been implemented, funding has been smooth and can be managed properly, athletes have high motivation and enthusiasm, team cohesiveness and confidence are increasing. 2) The weaknesses are outdoor or outdoor courts, management management is less conceptualized, and coaches do not have a coaching license. 3) The opportunity that exists is that routine championships have begun to be held again, the number of futsal teams between schools that stand makes competition tight, and athletes who excel in their fields. 4) There are concerns about insufficient athlete regeneration, and lack of funding from schools. Strategies that can be applied are optimizing and upgrading existing facilities & infrastructure, making budgets to be submitted to schools to get additional funds, maintaining and improving the quality and achievement of athletes, coaches must continue to innovate while improving.    

Diki Pernandes; M. Nazori; Ahmad Syukron Prasaja

Nian Tana Sikka : Jurnal ilmiah Mahasiswa 2023 Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

The large number of ex-illegal gold mines in Setajo Raya Subdistrict which was caused by illegal mining activities made the former mining land abandoned by the miners and no longer used. The number of losses incurred from these PETI activities include: changes in the color of river water, damaged soil due to excavation, river pollution. Seeing the condition of the problems that exist in the District of Setajo Raya, a research was carried out on "Utilization of Ex- Mining Gold Without Permits in Sentajo Raya District". This study aims to identify the use of ex-gold mining land without a permit in Sentajo Raya Subdistrict to minimize the bad effects of the former PETI mining and reuse the land. To achieve the goal, there are 3 (three) research objectives, namely Identifying the distribution of ex-mining gold without a permit in Sentajo Raya District, Identifying the potential for exploitation of ex-gold mining without a permit in Sentajo Raya Subdistrict and developing a strategy to use land for ex-gold mining without a permit in Sentajo Raya District. . This study uses spatial analysis which is used to identify ex-mining land with field observation methods, qualitative and quantitative analysis is used to determine the use of ex-mining land with a questionnaire method of 99 respondents and SWOT analysis is used to determine the strategy of using ex-mining land. The distribution of former gold mining without a permit in Sentajo Raya District has 8 points, the number of distribution of former gold mining. Potential land use there are 4 types of land use that can be used as a strategy for exploiting ex-gold mining land, namely, as fish farming land, tourist attractions, reservoirs, and agriculture. permits in Sentajo Raya District are used for fish cultivation

Marnida Marnida; Suwarto Suwarto; Niar Astaginy

Manajemen Kreatif Jurnal (MAKREJU) 2023 Pusat Riset dan Inovasi Nasional

This research aims to determine the potential and obstacles in developing the Dempo Banana home industry in Bombana Regency. The reason for choosing the research topic is that the commodity in Bombana Regency is bananas, which makes the banana demo product a typical snack in Bombana Regency which still needs to be developed. And to develop a development strategy, the type of research used is descriptive qualitative, namely an analysis used to describe or solve problems systematically using the SWOT analysis method, namely an analysis intended to see the extent of the implementation of the Dempo Banana Home Industry Development Strategy based on strengths, Weaknesses, Opportunities and Threats, after analyzing the four SWOT indicators, we then developed appropriate alternative strategies to be applied to the domestic banana dumpling industry. The results of this research show that strategies that can be implemented include: (A). Utilizing Capital Assistance from the Government to Support the Development of the Dempo Banana Home Industry. (b). Utilizing the special characteristics of Banana Dempo as a typical banana snack that is famous throughout Indonesia. (C). Utilizing the Abundant Availability of Raw Materials as a Means of Running a Production Process That Supports Product Availability in the Industry. (D). Maintain consumer/customer loyalty by maintaining the quality of existing products and continuing to innovate so that consumers do not get bored with the taste, appearance and quality of the product. (E). Must maintain good product quality in terms of hygiene, halal, packaging and price so that customers do not Turn to Other Products.

Rezki Putri Amalia; Agung Widhi Kurniawan; TenriSayu Puspitaningsih Dipoatmodjo

Journal of Management and Social Sciences (JIMAS) 2023 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Rezki Putri Amalia’s 2023. “Business Strategy in Brick Business Group in Limbung Village. Guided by Mr. Agung Widhi Kurniawan ST. MM. and Mrs. TenriSayu Puspitaningsih Dipoatmodjo SE, MM. This research aims to find out and analyze the business strategy of the Brick Craftsman Business Group in Limbung Village, Bajeng District, Gowa Regency and to find out the opportunities and challenges faced by Brick Craftsman Businesses in Limbung Village, Bajeng District, Gowa Regency. The number of informants in this research was 6 people as brick entrepreneurs in Limbung Village, Bajeng District, Gowa Regency. The data analysis used is SWOT analysis. The results of the research show that the business strategy of brick craftsmen in Limbung sub-district, Bajeng sub-district, Gowa Regency is expanding market share and increasing the quality of brick products. Opportunities in running a brick business in the Limbung sub-district, Bajeng District, Gowa Regency are that the product for making house stones is brick and the demand for bricks is quite high. The challenges faced by brick craftsmen in the Limbung sub-district, Bajeng sub-district, Gowa Regency, are uncertain weather and the emergence of many new business-based competitors.

Ida Safrina

Intellektika : Jurnal Ilmiah Mahasiswa 2023 STIKes Ibnu Sina Ajibarang

The purpose of carrying out this research is to find out: (1) The steps for implementing individual guidance by the principal for teachers to increase teacher work productivity at SMP Negeri 3 Muntok, and (2) The magnitude of the increase in teacher work productivity after implementing individual guidance developed by the school principal . This research is school action research analyzed using a qualitative approach. The research was carried out at SMP Negeri 3 Muntok in 2019. The research results obtained were: (1) The implementation of individual guidance can be developed based on the steps: (1) Guidance on developing learning models through comparative studies and follow-up planning, followed by analytical guidance SWOT; (2) Guidance on the implementation of educational administration, followed by providing direct feedback on the results of the teacher's work; (3) Advanced guidance sets reliable targets, developed through joint evaluation of program targets for other teachers who are also experiencing the same problems; (4) Guidance on how to carry out collaboration with other teachers in more depth, up to the ability to demonstrate the materials needed by other teachers; (5) Guidance on effective and efficient work strategies, which are developed through training in determining optimal quantity figures and how to measure them, namely through scoring techniques; (6) Developing motivational guidance; (7) Building independence so that teachers avoid plagiarism-based activities, and guidance in making effective plans; (8) Guidance in making effective work planning coupled with innovative aspects; (9) Encourage teachers to implement programs to increase teacher competency through seminars and workshops followed by implementation of the results of new experiences from teacher activities; (2) The implementation of individual guidance is able to increase teacher work productivity in schools by resolving teacher problems in the development and implementation of learning programs in schools.

Muhamad Abdul Ghoni; Moch. Saleh Udin; Taufik Akbar

Journal Economic Excellence Ibnu Sina 2023 STIKes Ibnu Sina Ajibarang

Competition in business is getting tougher, as evidenced by the variety of products released by business people to survive the competition. Increasingly tight business competition requires companies to have their own competitive advantages. Many consider competitive advantage to be a weapon used by companies in the hope of making the company win over its competitors. Raja Lele Lestari is a business that operates in the field of catfish cultivation in Kediri Regency. This research aims to analyze the Competitive Advantage Strategy of Raja Lele Lestari in increasing sales. This research uses descriptive qualitative methods and SWOT analysis along with the BCG matrix. Data collection was carried out by observation, interviews and documentation. The analysis results obtained in this research show that the analysis shows a very profitable correlation, BCG shows that the company's market share is still low and the SWOT analysis has a SO strategy solution to overcome this which can ultimately support Raja Lele Lestari to reach the peak of competitive advantage.

Aldalida Djo Nara; Antonius Philipus Kurniawan; Yosef Tonce

Jurnal Projemen UNIPA 2023 Universitas Nusa Nipa Maumere

Penelitian ini bertujuan untuk (1) mengetahui Strategi Pemasaran Multilevel marketing PT. Melia Sehat Sejahtera Cabang Maumere. (2) Untuk mengetahui Faktor-faktor apa saja yang mendukung dan menghambat Strategi Pemasaran Multilevel marketing PT. Melia Sehat Sejahtera Cabang Maumere. Hal ini dilakukan dengan menggunakan metode Analisis SWOT (Strenght, Weakness, Opportunity, Threat) yang dicetuskan oleh  Rangkuti. Penelitian ini mengunakan metode Kualitatif Deskriptif. Subjek dari penelitian ini adalah PT Melia Sehat Sejahtera, dalam mengaplikasikan strategi pemasarannya. Sedangkan Objek penelitian ini adalah Strategi Pemasaran Multilevel Marketing PT. Melia Sehat Sejahtera Cabang Maumere. Hasil wawancara yang telah diteliti bahwa Strategi Pemasaran pada PT. Melia Sehat Sejahtera Cabang Maumere adalah dengan cara melakuan kegiatan berupa: (a)Home Prospek, (b)Home Sharing, (c)Open Plan Presentation, (d)Workshop dan (e)Training. Hasil dari penelitian ini menunjukkan bahwa PT. Melia Sehat Sejahtera telah menerapkan strategi marketing mix yang menggunakan variabel 4P yaitu Product, Price, Place Dan Promotion.

Ahmad Zikri; Nurbaiti Nurbaiti; Nurwani Nurwani

Jurnal Manajemen dan Ekonomi Bisnis 2023 Pusat Riset dan Inovasi Nasional

This research aims to first determine and analyze the Lake Toba Tourism development strategy by the Lake Toba Authority Implementing Body. Second, to find out the results of the SWOT analysis of employee performance improvement strategies using the IFAS and EFAS matrices, important factors can be identified from both the external environment and the internal environment which are strengths, weaknesses, opportunities and threats for improving performance. The research method used in this research is descriptive qualitative, the author also uses SWOT analysis. SWOT analysis is the systematic identification of various factors to formulate company strategy. From the results of the analysis, a growth strategy or growth oriented strategy is obtained. This strategy indicates that the company is strong and able to continue to develop by taking advantage of existing opportunities. This strategy was chosen because the calculation results were in quadrant I where the total weighted score of strengths-weaknesses was 3.36 while the total weighted score of opportunities-threats was 3.314. Positions in this quadrant are very profitable and can be implemented optimally.

Puji Rahayu; Joko Supono; Andri Zalmi

Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The basic knowledge and strategies of microenterprise actors are important to help them manage and develop their businesses more effectively. The following section presents basic knowledge and strategies that may be useful for microentrepreneurs. Knowledge of the concepts, characteristics and challenges facing microenterprises, including resource constraints, access to capital and scale of operations. Understanding the local market, competitors, consumer trends and purchasing behavior can help determine the right marketing strategy. Basic issues of financial management, Hopefully, SWOT analysis can help business stakeholders reassess the internal and external factors of the business.

Hafiya Sherli Putri; Ida Nirwana; Arfimasri Arfimasri; Afniyeni Afniyeni

Jurnal Manajemen Pariwisata dan Perhotelan 2023 International Forum of Researchers and Lecturers

This study aims to analyze the performance of the Solok Regency Tourism and Culture Office in the Development of the Alahan Panjang Resort Tourism Object which is located in Nagari Alahan Panjang, Lembah Gumanti District, Solok Regency. The method in this research is a descriptive qualitative method using SWOT analysis through the IFAS and EFAS matrix approach. With the SWOT analysis, the situation of the Alahan Panjang Resort tourist attraction can be identified by identifying the internal factors and external factors that influence the tourist attraction. The research results based on the SWOT Analysis Diagram show that the coordinate position of the Performance Analysis of the Solok Regency Tourism and Culture Office in developing the Alahan Panjang Resort tourist attraction is in quadrant 1 with a cut point of 0.73; 0.33. This shows that the Alahan Panjang Resort tourist attraction is in a growth oriented strategy position or implementing a strategy referring to aggressive growth so as to enable the Solok Regency Tourism and Culture Office to carry out further development.

Indri Andriani; Faiz Albanna

Jurnal Mahasiswa Kreatif 2023 International Forum of Researchers and Lecturers

This research is based on the background of rule violations that often occur by officers during On The Job Training (OJT) at Sultan Muhamad Salahuddin Bima Airport, for example, such as not being on time and wearing incomplete uniforms. The purpose of this study was to determine the performance strategy of AVSEC officers in checking passenger goods on X-Ray machines and how AVSEC officers handle malfunctioning X-Ray machines. The method used is qualitative with a descriptive approach. The data collection techniques are observation, interviews, documentation and using SWOT analysis variable weighting. Respondents in this study were security officers in the X-Ray machine section of the Aviation Security unit at Sultan Muhammad Salahuddin Airport in Bima. The results of this study are: 1). The performance strategy of AVSEC officers in checking passenger goods on X-Ray machines at Sultan Muhammad Salahuddin Airport is in accordance with existing handling standards and can support the continuity of discipline of duties and responsibilities that are better. 2). The way AVSEC officers handle malfunctioning X-Ray machines at Sultan Muhammad Salahudin Airport in Bima is by checking goods manually using Walk Through Metal Detector (WTMD) and Hand Held Metal Detecor (HHMD) machines.  The performance strategy of Aviation Security officers shows in quadrant one, namely aggressive growth (grow oriented strategy).

Fitria Rayani Rahman; Ghina Fauziah Hazimah; Rani Fitriani; Siti Fatimah

Jurnal Bintang Pendidikan Indonesia 2023 Pusat Riset dan Inovasi Nasional

The research aims to describe the development of extracurricular learning at SDIT Qordova and SDN 036 Ujung Berung based on the results of the SWOT analysis. This research is a descriptive qualitative research with data collection carried out using interviews, observation, literature and also documentation. The instrument used in this study is a SWOT analysis that considers strengths, weaknesses, opportunities and threats. The results of the study show that the main strength of the two schools is the availability of various types of extracurricular options that facilitate various interests and talents of students. The drawback is the unavailability of facilities from several extracurriculars such as rooms and fields. The main opportunity is the potential of students in non-academic fields to develop so that they have the opportunity to become a quality and achieving school, and the threat is low student participation and attendance in participating in extracurricular activities. The findings and observations made at two schools, namely SDIT Qordova and SDN 036 Ujung Berung, show that the development of extracurricular learning is very important.

Muhammad Fikri; Rofiqoh Ferawati; Mohammad Orinaldi

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2023 FEB Universitas Maritim Semarang

This research was carried out based on data saying that Elzatta in the period from year to year experienced an increase in percentage as the brand with the best quality, it's just that in 2019 it experienced a slight decrease in numbers, this might have been due to the Covid-19 pandemic that hit the Indonesian nation at that time and of course slightly affected the brand process at Elzatta. Thus, based on the results of the initial observations and analysis above, which found a uniqueness in Elzatta using a sharia marketing strategy for their products, the researcher was compelled to describe this phenomenon, namely related to the Islamic marketing strategy implemented by the Elzatta store so that it continues to exist in the face of real world business competition This research uses a type of qualitative research by using data collection methods in the form of observations, interviews, and documentation. The technique of analyzing the data is by filtering the data, presenting the data, and cross-checking the data. While testing the validity of the data is done using triangulation techniques. The results of this study found that: 1. Elzatta's product sharia marketing strategy was carried out with three main strategies, namely: (1) Market segmentation; (2) Targeting and Positioning; and (3) combination strategy which includes: strategy in maintaining the product; price range strategy; strategy in choosing a point of sale; strategy in the field of product promotion; strategy in HR management; strategy in the easy shopping process; strategy in the marketing process through social media. 2. Supporting factors for the sharia marketing strategy for Elzatta products are due to several factors, namely: Maintaining service quality; Understanding customer needs and company needs through SWOT analysis; Neat employee appearance; Responsiveness in helping customers online/offline; Providing supplies/training to employees/SPG; Sensitivity to the development of global business competition. 3. The inhibiting factors for Elzatta's sharia marketing strategy are internal and external factors. Internal reasons, including: capital, promotion constraints in the field. Meanwhile, these external factors include: price competition and the promotion strategy of Elzatta Jambi's competitors.

Yanti Herayani

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The solutions for the problem of less optimal strategy implementation in BBI Sukamaju need to be found, and as the first step, efforts are needed to evaluate the chosen strategy, to review and to re-evaluate the situations (strengths, weaknesses, opportunities and business threats), and also to update the formulated strategy so that it suits the developments of the external environment in order to support the efforts of function development of Balai Benih Ikan (BBI) on Dinas Peternakan dan Perikanan Kabupaten Ciamis at Supplying of Quality Fish Seeds in Ciamis Regency. This study explains the steps for choosing the right strategy based on the Routweer concept approach by comparing the performance of the strategy before the new strategy is introduced, which is the development strategy or known by the name Restructurisation. By using a semi-structured interview method, SWOT analysis and QSPM, there will be found an effective strategy that can help achieve the organization’s objectives effectively and efficiently to support the vision, mission and the goals of regional development. From this research, based on QSPM calculation results, it can be concluded that the strategy improves coordination with various work partners (7,8), increases the partnership with UPR to increase the seed production, increases the cooperation with universities, research institutes and other partners (6,25), and becomes a priority strategy.

Eva Yunita Sari; Hartono Hartono; Rini Armin

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This thesis discusses the Analysis of Marketing Strategies in Nawasena Efforts to Increase Consumer Buying Interest. In this study raised issues in the form of: influencing factors in the development of SMEs and marketing strategies of SMEs. This study aims: to determine the factors that influence the marketing strategy of SMEs. This research method is a qualitative approach using descriptive analysis method on 4 respondents, namely business owners and 3 employees. The data was collected by means of observation, interviews, questionnaires filled in by respondents, as well as documentation. Then the data obtained from the results of data collection were analyzed using SWOT, IFAS and EFAS analysis.

Arrel Betha Anarsya; Dwi Mutia Sari

SENIMAN: Jurnal Publikasi Desain Komunikasi Visual 2023 International Forum of Researchers and Lecturers

"Tujuh Kelana" is a local novel by Nellaneva with the genre fantasy fiction. This novel was published on August 05, 2020. This novel was published in Jakarta by Elex Media Komputindo. The purpose of designing concept art adaptations of the novel "Tujuh Kelana" by Nellaneva is to visualize a written work into the form of concept art so that it can be glimpsed by creative industry players or entertainment developers to be used as works of adaptation of entertainment products such as films, animations, and video games. In the design of the concept art adaptation of the novel "Tujuh Kelana" by Nellaneva is a 4d development method consisting of Define, Design, Develop, and Disseminate. The data analysis method used in this design is SWOT analysis. The final result of this design is the main media in the form of artbooks and supporting media in the form of merchandise and informative print media.

Rifqy Malvian Hamzah; Dini Faisal

SENIMAN: Jurnal Publikasi Desain Komunikasi Visual 2023 International Forum of Researchers and Lecturers

Sate Manangkabau is a brand engaged in the culinary field in the city of Padang, West Sumatra. This brand was created in August 2018. In the current era of global competition, rapidly growing market increases, increasing technology, as well as the challenges of competition for each brand require each brand to innovate and be creative in developing appropriate promotional strategies. The purpose of this work is to present a 2d animated promotional advertisement for the Sate Manangkabau brand in order to maintain the existence of the brand that has been formed and as a unique and innovative promotional medium that can attract the attention of consumers. The design method for the 2D Animation Brand "Sate Manangkabau" in Padang City uses the define, design, development, and dissemenate method. The data analysis method uses the SWOT method, namely strength, weakness, opportunity, threats. The resulting design is a 2D Animation Brand "Sate Manangkabau" in Padang City. It also produces supporting media such as posters, Instagram ads, x banners, key chains, motion menus, stickers and sate frozen.