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The research aims to analyze the application of the STP (Segmenting, Targeting, Positioning) marketing strategy to the MSME ceramic craftsman Denis Souvenir Sulastri in Dinoyo Ceramic Village, Malang. The STP approach is expected to help ceramic craftsmen identify potential market segments, determine the right target market, and strengthen product positions in a competitive market. The method used in this research is descriptive qualitative with data collection through observation and interviews with owners and craftsmen. The research results show that implementing the STP strategy is able to increase the attractiveness of Dinoyo ceramic products among tourists and local consumers who appreciate cultural and aesthetic values. However, the results also show that the implementation of digital marketing strategies still needs to be improved to reach a wider audience range. By understanding market needs and strengthening product positions, this ceramic craft MSME has the potential to become a sustainable local cultural and economic icon in Malang City.

This study aims to analyze the marketing strategy implemented by Juan Jaya Sandals in utilizing the digital era in optimizing market potential. The study uses a qualitative method. Respondents in this study were MSME owners who adopted digital marketing, namely Juan Jaya Sandals. Primary data was used in the study using observation and interviews. The study was conducted in October 2024. The results of this study indicate that MSMEs face challenges in understanding and implementing digital marketing effectively. The managerial implications of this study are that Juan Jaya Sandals requires learning and coaching from related parties to support the sustainability of this business.

Umi Barokah Boyolali Hospital is a private hospital with type D which is one of the private hospitals formed to provide services to the community in the form of services that prioritize service in carrying out its activities based on customer satisfaction. Umi Barokah Boyolali Hospital is currently developing to offer health services with target service coverage in Boyolali Regency. Currently, the marketing team at Umi Barokah Boyolali Hospital is starting to develop marketing efforts which are expected to increase patient visits. High competition between hospitals is one of the factors that patient visits at Umi Barokah Boyolali Hospital tend to fluctuate. The marketing team's lack of knowledge regarding Digital Marketing, the large number of job desks for each marketing team member and the lack of supporting equipment result in digital marketing efforts being less than optimal. The marketing strategy that is currently being implemented is still not optimal considering that views on various social media for hospitals are still lacking. The solutions offered through this Community Service activity are (1) Providing education regarding the Digital Marketing Hospital Transformation Strategy (2) Providing education regarding the Digital Marketing Hospital Transformation Strategy method which can be applied in hospitals (3) Training on the Digital Marketing Hospital Transformation Strategy which combines Media Content Marketing, Collaboration Transformation, Expanding Social Media Networks, Optimizing Patient Services through digital marketing. The methods used in this community service include: (1) Increasing the marketing team's knowledge regarding the Digital Marketing Hospital Transformation Strategy to increase the number of patient visits; (2) Increasing the skills of the marketing team in implementing the Digital Marketing Hospital Transformation Strategy (3) Increasing and developing strategies to produce user interfaces for collecting customer data (4) Mentoring. The outputs of this activity are (1) Publication of service results in the Community Service Journal (2) Videos of PkM activities which can be accessed online; (3) Increasing the knowledge of the Hospital Marketing team through the Digital Marketing Hospital Transformation Strategy; (4) Integration of the results of PkM activities in the Hospital Marketing Management course; (6) Increasing students' skills in implementing the Digital Marketing Hospital Transformation Strategy in the Hospital Marketing Management course

This thesis investigates the role of female leaders in enhancing customer satisfaction at Honda car dealers in the digitalization era. As technological advances reshape consumer behaviors and expectations, understanding how female leadership can impact customer experiences in the automotive industry becomes crucial. The research employs a quantitative approach, using surveys to collect data from customers of Honda dealers across various locations. Data analysis involves descriptive statistics and regression techniques to assess the relationship between female leadership styles and customer satisfaction levels. Findings reveal that female leaders often adopt more empathetic and collaborative communication approaches, which positively influence customer experiences. Furthermore, their adaptability to technological changes enhances service delivery and responsiveness to customer needs. The implications of this study highlight the importance of increasing female representation in leadership positions within the automotive sector as a strategy to increase customer satisfaction, particularly in a rapidly evolving digital landscape. This research aims to contribute to the development of human resource management practices and marketing strategies in the automotive industry.

Educational institutions currently need to be managed competently and deserve attention in today's era. Because, school competition is getting tighter. to influence the decisions of parents and prospective students in accepting new students. Schools need to have the right promotional strategy. Because the more competitive schools are, the more schools must have good and innovative promotional strategies to attract consumer interest. In an era that relies on technology and the target market that currently understands technology, educational institutions are required to adapt to technological developments, one of which is through the implementation of digital marketing-based promotional strategies. Schools can promote through Digital Marketing by using the school website or utilizing social media sites such as Facebook, Instagram, Twitter, TikTok, YouTube, and Whatsapp. The purpose of this study is to examine how digital marketing-based promotional strategies can help schools increase the interest of prospective new students. This study uses a literature study method based on various sources in the form of reference books, research results, or scientific journals. Thus, the use of the right promotional strategy, especially in using school digital marketing, can reach a wider community, school information becomes easily accessible anytime and anywhere, and this school's promotional activities will certainly be more effective and efficient.

This study aims to analyze the E-Relationship Marketing strategy implemented by PT. Travel Al-Amar Madani Masyhur Medan through social media in an effort to maintain pilgrim loyalty amidst the increasingly competitive Umrah travel industry in the digital era. The research method used is descriptive qualitative with a case study approach. Data collection was conducted through in-depth interviews with management and pilgrims, observation of social media activities (Instagram, Facebook, and WhatsApp), and documentation. Data analysis used data reduction, data display, and conclusion drawing techniques. The results show that the implementation of E-Relationship Marketing is carried out through four main dimensions: service personalization, digital community building, responsive interaction, and consistency of Islamic brand character. The use of social media is proven effective in increasing trust and emotional closeness of pilgrims, leading to loyalty in the form of repeat orders and recommendations (advocacy). The main obstacle found is the digital literacy gap among elderly pilgrims, which the company addressed through simpler and more intensive communication approaches on the WhatsApp platform.

The Digital Marketing 6.0 Training Program at SMA Perguruan Buddhi Dharma Tangerang was implemented to improve students' digital literacy and marketing skills in the era of digital transformation. The underlying problem of this training is the low level of students' understanding of technology-based marketing, which is an essential skill in the modern world of work and entrepreneurship. The purpose of this activity is to equip students with an understanding of the concept of digital marketing 6.0, technical skills in using digital tools, and skills in developing data-based marketing strategies. The methods used include the Community-Based Action Planning approach involving students, teachers, and community service teams, as well as experiential learning through simulations and direct practice.The results of the training showed a 40% increase in students' understanding of the concept of digital marketing as well as the ability to use digital tools and develop effective marketing strategies. In addition, this training gave rise to local leaders among students and created new awareness in the school community about the importance of technology integration in education. The collaboration between SMA Perguruan Buddhi Dharma and Universitas Buddhi Dharma also created a more inclusive and sustainable learning ecosystem. This training is expected to be a model for developing digital literacy for other schools in facing the challenges of the digital era.

The digital industrial revolution 4.0 has had a significant impact on various sectors in Indonesia, including the business sector. Currently, one of the digital marketing strategies that UMKM can adopt to promote their products and develop their businesses is the use of e-commerce. This scientific article was written to reveal the importance of digital marketing in facing the challenges of the digital industrial era 4.0, especially for UMKM. The method used in writing this article is qualitative descriptive research, with data collection through literature study. Data collection was carried out by referring to books, journals and online sources, which were then cited as the theoretical basis for writing. The research results show that digital marketing is a relevant strategy to be implemented in the current digital era, especially for UMKM. By implementing digital marketing, UMKM have a great opportunity to develop their business and expand their market reach. E-commerce as a form of digital marketing needs to be implemented by UMKM because it makes it easier to market their products.

Digital marketing as a promotional strategy emerged as a response to developments in information technology. The use of digital marketing is not only limited to new companies or start-ups, but is also applied by companies that have been around for a long time. PT. XYZ, which functions as a motor vehicle distributor and retailer, is also required to adopt digital marketing even though it already has a strong brand from its parent company. In this research, which uses a case study of PT. XYZ, data obtained through observation and interviews. The research results show that PT. XYZ uses three media in implementing digital marketing, namely websites, social media and applications. Of the three media, social media such as Instagram and Facebook show the best results, because both are used to provide information and build engagement with consumers.  

This study aims to measure the influence of digital marketing and marketing strategies in improving the business performance strategy of the palm oil sector in Merangkai Village, Dayun District, Siak Regency. The study used a quantitative approach where primary data was collected through a survey of 35 respondents, and the Partial Least Square (PLS) statistical technique was used to process the data. The study's results confirmed that digital marketing had no significant influence on the business performance of the palm oil sector. The marketing strategy variable impacts the business performance of the palm oil sector. Still, some other factors or variables influence the business performance variable of the palm oil sector in Merangkai Village, Dayun District, Siak Regency.

This study aims to analyze the digital marketing strategies implemented by Racabel, a local fashion accessories brand, to enhance brand awareness through social media and e-commerce platforms. The project includes creating marketing content and paid advertising campaigns across platforms such as Instagram, TikTok, Shopee, and Tokopedia. The strategy focused on content optimization to strengthen audience interaction and increase engagement on social media. The results of these campaigns show a significant increase in followers, engagement rates, and sales conversions on marketplace platforms. With the right content optimization and measurable advertising strategies, Racabel successfully expanded its market reach and improved brand awareness among the target audience.

Radio Kardopa 99.4 FM has become an integral part of the lives of the people of North Sumatra by presenting quality programs that combine entertainment and information. However, in the last five years, this radio has faced major challenges due to competition from digital platforms and changes in audience preferences. This research analyzes the marketing strategy implemented by Radio Kardopa to increase the number of advertisements and maintain its relevance in the market. The main strategies include promotion via social media, off-air activities, and personal selling approaches. Research results show that promotion via social media, such as TikTok and Instagram, helps increase visibility, but its effectiveness is not optimal. Off-air activities succeeded in strengthening relationships with local audiences, but were constrained by limited budgets. The personal selling approach remains effective in retaining loyal advertisers, but is less able to attract new advertisers. Fluctuations in the number of advertisements from 2017 to 2023 indicate the need for innovation and more consistent marketing strategies. Recommendations include developing creative content, investing in digital marketing technology, and collaborating with local MSMEs to expand the advertising market.

In the era of rapid technological advancement, the utilization of digital content as a pivotal tool for advertising has become increasingly crucial. Digital content and illustration have emerged as essential elements in today's digital landscape, particularly in the realm of visual communication. The primary objective of this research is to create and disseminate digital content focused on educated illustration in the form of videos to enhance awareness within the Corat-Coret illustration community. To achieve this goal, the Integrated Marketing Communication (IMC) approach is employed to ensure that the targeting and alignment between the promotional elements used are appropriate, thereby ensuring a more consistent and effective message. This study leverages various software tools, including Capcut, Procreate, and Adobe Photoshop, to produce high-quality digital content. The final results of this research are presented in the form of engaging reels videos on Instagram platforms, as well as complementary physical media such as stickers, art prints, and keychains. By integrating these elements, the research aims to effectively attract and engage the target audience, thereby enhancing the overall marketing strategy  

This research aims to increase sales and national market expansion for Micro, Small, and Medium Enterprises (MSMEs) in Brokoh Village, Batang Regency, through marketing innovations for tempeh chips. MSMEs in the food sector, especially those based on local products such as tempeh chips, have great potential to grow, but are often hampered by limited market access and digital marketing knowledge. This research utilizes the Community Service Program (KKN) approach to provide direct assistance to local MSMEs. Through field surveys, marketing strategy development, product innovation, and promotion, the research successfully introduced new flavors, more attractive packaging designs, and effective promotional strategies. The results of this study showed that the innovative approach was able to strengthen product identity, improve competitiveness, and expand the market reach of MSMEs at the national level. The impact is expected to encourage sustainable growth for MSMEs in Brokoh Village and improve the welfare of the local community.

This research aims to increase sales and national market expansion for Micro, Small, and Medium Enterprises (MSMEs) in Brokoh Village, Batang Regency, through marketing innovations for tempeh chips. MSMEs in the food sector, especially those based on local products such as tempeh chips, have great potential to grow, but are often hampered by limited market access and digital marketing knowledge. This research utilizes the Community Service Program (KKN) approach to provide direct assistance to local MSMEs. Through field surveys, marketing strategy development, product innovation, and promotion, the research successfully introduced new flavors, more attractive packaging designs, and effective promotional strategies. The results of this study showed that the innovative approach was able to strengthen product identity, improve competitiveness, and expand the market reach of MSMEs at the national level. The impact is expected to encourage sustainable growth for MSMEs in Brokoh Village and improve the welfare of the local community.

Developing a marketing strategy for corn agricultural products is an important step to increase the competitiveness and income of corn farmers in Indonesia. Corn as one of the main agricultural commodities has great potential to meet food and industrial needs. This discussion aims to analyze the current conditions of the corn market, identify the challenges faced by farmers, and formulate effective marketing strategies. The results of the discussion show that factors such as product quality, price and market accessibility greatly influence the success of corn marketing. Apart from that, the use of information technology and digital marketing has also been proven to increase market reach and distribution efficiency. Based on these findings, recommended marketing strategies include strengthening distribution networks, improving product quality through training for farmers, and using digital platforms for marketing. By implementing this strategy, it is hoped that corn farmers can increase their income and contribute to national food security

The aim of implementing community service in Benda sub-district is to support business actors in promoting SME products in Benda sub-district, Tangerang-Banten City. This activity began with a preparation and field survey stage, which involved direct discussions with the village administrators and village officials of Benda Subdistrict to identify the needs, opportunities and challenges faced by SME business actors. Next, the service team carries out the socialization and training stage, which includes five important aspects: (1) how to create attractive products, (2) choosing a strategic location, (3) practice of creating easy promotional content on social media, (4) distribution strategy products to reach customers, and (5) online marketing. This activity aims to produce SMEs in Benda sub-district, especially home-based businesses, who have an entrepreneurial spirit so they are able to create good marketing strategies. This research aims to optimize the application of digitalization to MSMEs in Benda Subdistrict, Tangerang City, in order to strengthen their position in increasingly dynamic business competition. Through Community Service with seminars and workshops held to provide motivation and marketing strategies as well as introduce digital technology in MSME business operations. The results show a significant increase in MSMEs' abilities and understanding of marketing strategies and the use of digital technology to face healthy competition.  

The ceriping MSMEs in Kedungasri Village, Kendal Regency, have played an important role in the transformation of the local economy. Through innovation and appropriate business strategies, these businesses have not only managed to maintain their production sustainability, but have also been able to grow in the face of increasingly competitive market challenges. Innovations include product diversification, application of simple technology in the production process, and improved packaging quality. Meanwhile, business strategies include strengthening marketing networks, utilizing digital platforms, and improving human resource skills. This transformation has had a significant impact on increasing community income and reducing the unemployment rate in Kedungasri Village, making the ceriping MSMEs the driving force of a sustainable village economy.

In this digital era, MSME players should utilize digital media as a marketing strategy for their products so that consumers become more familiar with the products produced by these MSMEs. This community service activity aims to help Kedai 57 which operates in the food and beverage sector in optimizing digital marketing through social media Instagram and TikTok as well as digital media Google Maps, Google Site and Email Business as marketing tools and QRIS to facilitate transactions at Kedai 57 . This activity is carried out by creating Instagram and TikTok social media accounts, planning and creating content, as well as training in using social media as well as developing digital media Google Maps, Google Site, and Email Business and QRIS. The results of this activity show that there has been an increase in the average daily income generated by Kedai 57. The increase in average daily income can be seen from the average daily income in April 2024 before community service and the average daily income in May and June 2024 when community service is carried out. This community service activity has provided assistance to Kedai 57 in developing its business and provided knowledge and understanding of implementing digitalization for MSMEs in general and digital marketing in particular.

This community service is entitled "Utilization of Marketing Strategies Through Social Media to Increase Product Sales". Based on this community service program, it is implemented to increase students' interest in entrepreneurship, develop skills in building a business and utilize digital marketing through social media. This activity is shown to 100 students of MAN Sampang. There are several stages in the implementationof this service, including preparation, implementation, mentoring and training, evaluation and reporting. At the preparation stage, a meeting was held with the school regarding the identification of problems and objectives of the activity, as well as the time of implementation. At the implementation stage, an entrepreneurship seminar was held with the theme Utilization of Marketing Strategies Through SocialMedia to Increase Product Sales. The use of social media in product sales is an interesting topic of discussion among students and academics along with the emergence of start-up businesses and startup businesses. This community service provides benefits for both partners or service participants and for the servants, including: (1) increased knowledge related to generation Z, namely students, increasing sales through social media; (2) after participating in the training, participants expressed a high level of satisfaction with the implementation (3) the servants received several suggestions for further service themes from the audience participants.